60mins Day 3 - PM (2017)

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Show dates: 8-12 October 2017, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Microsoft Gulf COO: Huawei’s partner strategy aids creation of ‘better connected world’ digitising products &

Hazem Bazan, Huawei Middle East

Huawei Middle East’s ‘Transforming Together 2.0’ channel strategy aims to create an ecosystem of trusted partners, vendors, and resellers who can lay down the foundations for a “better connected world”, according to the ICT firm.

The company said it has taken the lead in creating training and educational initiatives across the Middle East.

Hazem Bazan, vice president, Channels and Commercial Sales, Huawei Middle East, said, “Through partnerships with universities, 4 CONTINUED ON PAGE 4 internship

Lenovo highlights future of technology and supercomputing

Russell Theron, Lenovo DCG

Lenovo Data Center Group (DCG) is showcasing its supercomputing or highperformance computing and an array of products and solutions that are fit for the ‘Intelligence Revolution’ era.

“We live in a fast-paced world where organizations globally are largely competitive and continuously looking to achieve the next ‘big thing’. Building on our 25 years of history in x86 server computing and our number one position in x86 server customer satisfaction and reliability, our goal at Lenovo is to be the largest supercomputing company on earth 4 CONTINUED ON PAGE 4

services the ‘North Star’ of change

Ihsan Anabtawi, Microsoft Gulf

Microsoft Gulf’s chief operating and marketing office Ihsan Anabtawi hailed the potential of digital transformation in hastening the region’s economic ambitions from the firm’s Hall 7 GITEX stand.

Ihsan Anabtawi, COO and CMO of Microsoft Gulf, highlighted the key areas that he believed could help organisations tackle some of humanity’s biggest issues.

“Three main technologies are now key to the fourth industrial revolution: AI, mixed reality and quantum computing – which will bring unknown 4 CONTINUED ON PAGE 4 benefits,” he said.

Barracuda Networks: email the biggest enterprise vulnerability

Husni Hammoud, Barracuda Networks

Email security specialist Barracuda Networks has warned against the dangers the enterprise faces as a result of slack security around employee communication.

Husni Hammoud, general manager for the Middle East and Turkey, warned that broader technology shifts are now dictating that organisations pay closer attention to

the content that lands in employee inboxes.

“We are now positioning ourselves as the cloud security solutions provider for the future,” he said. “That means that in the global world that we now inhabit, everything must be connected and secure.

It’s no longer a question of having your data and applications 4 CONTINUED ON PAGE 5

ONE ENGINEERING CLUB’S UNIQUE RACE FOR CLEAN ENERGY T H E E X C E P T I O N A L S T O R Y O F PAT R I C E R O L L A N D

For 25 years, the ThinkPad has been the go-to hardware for the world’s most ambitious people. Like Patrice Rolland, a software engineer from Montreal who amazingly harnesses the wind to drive eco-friendly vehicle design. With his team, he has built wind-powered cars in the Netherlands all designed, produced and controlled by one central brain, the ThinkPad. At Lenovo, we work every day to innovate and improve tomorrow’s ThinkPad - to give every ThinkPerson the right tool to match their ambition.

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TransSys highlights industry-specific data management solutions

Prabu Balasubramanyan, TransSys Solutions

Oracle’s cloud partner, TransSys Solutions, has returned to GITEX Technology Week to showcase its industry focused customer data management (CDM) platform.

Exhibiting for the fourth consecutive year under the Oracle brand, TransSys is placing

its focus on injecting “industry flavours” into a horizontal solution at this year’s event.

“We came to realise that when it comes to cloud solutions, one size doesn’t fit all,” said Prabu Balasubramanyan, executive director of TransSys Solutions. “We wanted to combine our industry experience with our product knowledge to create purpose fit solutions for our customers, and this is our overriding theme at GITEX this year.”

Balasubramanyan went on to reference airlines as a prime example of a customer that would benefit from their CDM platform.

“Often, an airline’s relationship with their customer starts and

ends with their frequent flyer programme. But on average, only 10 percent of the airlines annual number of passengers are registered within this database.

There needs to b a proper CDM programme aside from this that can identify specific customer uniqueness, including journey patterns and in-flight preferences.”

This platform can also be applied to real-estate and banking sectors, according to Balasubramanyan. “Data is money, and creating a reliable and efficient customer data management platform is a vital factor in maximising data’s potential,” he said. “We live in

a region that is dominated by real-estate companies, and this is another sector we are working on to pursue this programme.

We have recently worked closely with Aldar Properties to redefine their entire customer experience platform.”

Having a presence at GITEX Technology Week provides TransSys Solutions with a platform to spread their message to a large audience.

“GITEX is the place to be,” said Balasubramanyan. “We also enjoy being able to take a look at innovative uses of consumer technology, and exploring how we can apply that to an enterprise situation.”

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Huawei...

programmes, and the ICT skill competition, Huawei is ensuring the youth of today is ready to meet the challenges of tomorrow.”

According to Bazan, the firm has been targeting this demographic with a twopronged approach –firstly through the creation of training programmes and certifications for professionals, and secondly by familiarising businesses with its portfolio of solutions through OpenLabs and industry alliances.

“Both of these methods empower partners by enabling them to better serve their customers’ needs,” he adds.

A key element of the first approach is the Huawei Certified Sales Professional (HCSP) certification.

“The HCSP familiarises VAR account managers with the firm’s products, services, and solutions in order for them to better understand how Huawei’s portfolio can be adapted to and enhance their clients’ businesses.”

Huawei also offers technical ICT skills certifications in the form of the Authorised Learning

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Microsoft...

“Collectively, we can use these technologies to solve some of the world’s biggest problems.

“We’re now reaching the intersection of technology and industry, which makes things very interesting,” he said. “Businesses are now preparing for a future where they expect themselves to become software companies, and that is the foundation of digital transformation.”

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Partner (HALP). Bazan explains that to successfully complete the course, professionals must demonstrate a working knowledge of how to use Huawei routing and switching devices to assist in the design of individualised small- and medium-sized networks.

Those who have demonstrated exceptional ICT skill level can tackle the Huawei Certified Internetwork Expert (HCIE) technical certification, the most specialised certification the firm offers.

Bazan says, “Those who receive the certification will have proved themselves able to use Huawei routing and switching devices to create individualised enterprise networks.”

The firm is also looking to familiarise a broad network of enterprises with its solutions offerings through the creation of OpenLabs, which act as a bridge between talent and technology.

“These labs are a space where local partners can collaborate with Huawei to co-innovate solutions,” Bazan says. “The final element of Huawei’s strategy to create a strong end-to-end value chain in the Middle East is the establishment of regional industry collaborations.”

They have to look at their customers’ unmet needs and sentiments while delivering the user experience to employees that they expect from their personal app usage.”

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Lenovo...

helping solve humanities largest challenges through the rapid advancement of technology and innovation,” said Russell Theron, regional manager, Data Center Group (DCG), Lenovo Middle East and Africa.

The company recently announced the delivery and implementation of the world’s largest, next-generation Intelbased Supercomputer during the International Supercomputing Conference at Barcelona. The 11.1 petaFLOP Supercomputer called MareNostrum 4 will be used to power diverse science from human genome research, bioinformatics and biomechanics to weather forecasting and atmospheric composition.

Lenovo is demonstrating during GITEX its new data centre solutions, ThinkSystem and ThinkAgile, which the company believes will revolutionise the way businesses and government entities work. The newly designed ThinkSystem technology, brings the goldstandard for the industry under a single unified brand spanning servers, storage and

networking systems.

As for the impressive software defined offering portfolio, the ThinkAgile improves long-standing data center metrics, such as improved utilization rates, simpler and faster deployments, reduced operational costs, and reduced levels of risk. The portfolio spans hybrid cloud, softwaredefined storage, and hyper converged infrastructure.

“With the continuous developments in the UAE, KSA and the region, corporations require advanced technologies to help them reach their goal faster. Supercomputers are expected to revolutionize the way work is done in the region, and Lenovo DCG is thrilled to be a part of this revolution and share in-depth insight on this technology during our participation at GITEX,” added Theron.

At this year’s event, Lenovo DCG will be showcasing joint solutions along with its key partners, including Intel, Microsoft, SAP, Juniper Networks and VMWare.

had become an “overused term”, however, Anabtawi highlighted the four areas where he believed businesses could capitalise on modern technology.

“The main objectives they have to look at are engaging customers, empowering employees, optimising internal operations and transforming the nature of their products and services – this is the North Star of the change,” he said. “They have to look at their customers’ unmet needs and sentiments while delivering the user experience to employees

that they expect from their personal app usage.”

Anabtawi added that the kinds of technologies underpinning this economic shift could be used to accelerate the pace of change in the Middle East. “The UAE is now looking at shifting to renewable energy, while Dubai is striving to move in innovative ways and diversify its economy,” he said. “The UAE wants to be a country that doesn’t just consume technology, but also produces it. Digital transformation and the fourth industrial revolution can play a huge part in achieving these goals.” www.tahawultech.com

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Barracuda ... on-premise, where they are sat next to you in the four walls of your enterprise. CIOs need to be able to sleep at night, and know that their business operates with minimal levels of danger.”

Hammoud said that dated technologies and processes surrounding email security were the achilles heel for a large number of organisations.

“The legacy of weak email security comes from spam filters that were introduced 14 years ago, but just aren’t sufficient now,” he said.

“Ninety percent of cyberattacks are now the result of malicious emails. It’s rare that networks themselves are actually successfully attacked.”

Barracuda has integrated its solutions with Office 365, Microsoft Azure and Amazon Web Services to help enterprises protect themselves from email security issues, namely phishing. The firm also recently launched its Sentinel service, which uses artificial intelligence to analyse suspicious cyber-behaviour and help protect users.

“The shift to Office 365 is one of the biggest changes in the last few years,” he said. “The scary thing is that people are jumping to it but letting their focus on security drop. Their security posture has become an afterthought in this shift.”

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MoF launches eCloud service financial and HR systems

The Ministry of Finance (MoF), launched its new eCloud service technology for federal entities’ financial and HR systems, in collaboration with the Federal Authority of Human Resources (FAHR) and Oracle International.

This technology, according to the MoF, provides a secure IT infrastructure, with minimal intervention from operators and system administrators. The launch took place during the Ministry’s participation in GITEX Technology Week 2017.

The eCloud service is a portal

that allows other federal entities to access HR resources and financial system training through customised profiles, enhancing the efficiency and security of IT infrastructure across the government.

HE Mariam Mohammad Al Amiri, Assistant Undersecretary for the Management of Financial Resources, stressed the Ministry’s commitment to continuously implement the best practices for leading the digital transformation- which reflects the initiative of His Highness

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform from an e-government to a smart government. These steps are taken to enhance services tailored to meet customers’ needs and requirements. “The Ministry implemented this technology in record time to offer federal entities a number oumber of resources to achieve business requirements.”

HE added, “The Ministry of Finance prioritises the customer’s best interest in the launch of a new project or initiative. The e-cloud technology is a significant addition to the basket of services offered by the Ministry.

We also continuously seek to develop digital technologies based on ambitious innovative programmes, to achieve the wise leadership’s vision to have the UAE among the most competitive countries globally.”

The eCloud technology contributes in cutting AED 1.6 million worth of costs annually.

In 2017, the technology helped in achieving a 25 percent reduction in operational efforts with an expected cut of 45 percent in 2019. Any federal entity can request these services from the Ministry of Finance through the eCloud, without any interference from the technical team.

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Stand: D1-20, hall 1

Centra Hub signs partnership with NGN International (L_R) Nisith Naik, Central Hub and Yaqoob Al Awadhi, NGN International

Centra Hub has signed a regional partnership agreement with NGN International, a systems integrator and IT consultant established in 2015 in Bahrain as a part of NGN Group.

According to the agreement signed at GITEX Technology Week 2017, Centra and NGN International will collaborate to leverage their technology and process integration

strengths across the region.

Speaking on the partnership, Nisith Naik, CEO of Centra Hub said, “Regional system integrators like NGN International are invaluable for software vendors like Centra Hub for their trusted relationships with end users and their deep understanding of the local challenges faced by

their regional markets. We are confident that NGN International will enable their clients with Centra Hub applications and enhance their offering portfolio, while simultaneously delivering exception value to their customers.”

NGN has been operating in the Turkey and the Middle East as a global systems integrator since 2005. The company creates business solutions for complex information, computing, telecom, and engineering systems.

Combining this with Centra Hub’s forward-looking philosophy will leverage the capabilities to

innovate, enhance, and simplify “people and process management” through scalable solutions for end-customers and empower the rapidly growing ecosystem of channel partners.

“NGN International partners with best of breed hardware and software vendors to deliver state of the art solutions to our customers,” added Yaqoob Al Awadhi, CEO of NGN International. “We are excited with the possibilities that the Centra Hub product portfolio can offer to drive down operating costs and enable cloud driven digital transformation.”

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Polycom showcases new innovations in video conferencing At GITEX we are demonstrating significant advancements in team collaboration solutions that in turn will drive greater adoption, more effective working and tangible business outcomes.”

Dedicated to enabling the workplace of the future, Polycom is showcasing the power of human collaboration through its latest portfolio of video, voice and content sharing collaboration solutions that promote flexible working and create collaborative workplaces for businesses at GITEX. Making its first appearance at the show is the Polycom RealPresence Immersive Studio Flex, which the company claims can bring the meeting room experience to more collaborators around the region at

a more affordable price. It can be customised to the user’s space and budget, and offers Microsoft Skype for Business functionality at a 37 % lower cost than other solutions.

Like other Polycom Immersive solutions, the RealPresence Immersive Studio Flex combines high definition audio and an 18-foot video wall with three 4K UltraHD display screens, “making virtual meetings as comfortable as sitting in a home theatre and as collaborative as being in the same room.”

Also, being showcased at GITEX for the first time is the Polycom Pano. The Pano enables users in business meetings to share up to four streams of simultaneous content side-by-side, from any device, without the hassle of juggling cables. It can also be added to any existing video equipment.

“As businesses look to streamline operations, increase productivity, enable speedier and more effective decision maaking, deploying collaboration solutions that enable effective internal

and external communications is becoming a worthwhile investment for organisations in the region,” said Glynn Jones, Vice President EMEA Channels and Advanced Technology Group, Polycom.

“At GITEX we are demonstrating significant advancements in team collaboration solutions that in turn will drive greater adoption, more effective working and tangible business outcomes.”

Polycom is exhibiting at GITEX in partnership with FVC, Microsoft, Sitec and Mindware.

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Commvault, Microsoft showcase ‘intelligent’ cloud data management

Wael Mustafa, Commvault

Taking the floor at the Microsoft stand, Commvault isl showcasing its ability to help customers accelerate data migration through its support for new Microsoft technologies

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and features, such as Microsoft Azure Archive Blob Storage, a service on the Azure cloud platform providing customers with considerable cost savings for storing data with long retention and compliance requirements.

“The productivity, intelligence and hybrid capabilities of Microsoft Azure, combined with Commvault’s expertise in enterprise data management, support our mutual customers with a trusted solution on their journey to the cloud,” said Dean Paron, Director, Azure Data Box, Microsoft.

In addition to support of Azure Archive Blob Storage and Azure Data Box, Commvault is also highlighting its data management integration for Azure Stack, the onpremises cloud option for large enterprises and managed services providers.

“Digital transformation is driving the cloud data discussion for many organisations in the Gulf region as they continue to realise the benefits afforded by cloud.

However, the cloud has also highlighted for many, the need to better manage data

in Microsoft Azure and their on-premises data centres,” commented Wael Mustafa, AVP, MESAT region, Commvault.

“From CIOs, to developers and storage administrators, everyone shares the same goal of improving data management for business gains, and as hybrid cloud approaches increase in popularity, our relationship with Microsoft (and the use of each other’s technologies) will enable us to continue to deliver tightly integrated products and tested best practices to our joint customers,” Mustafa added.

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Trend Micro throws light into cybercriminal underground

Trend Micro has released its comprehensive whitepaper, “Digital Souks: A Glimpse into the Middle Eastern and North African Underground,” an in-depth analysis of the cybercriminal activities within the region at GITEX. Prices for malware and hacking tools are generally a bit more expensive than in other regions. For example, a keylogger in the North American underground runs for USD 1-USD 4, but here it can be up to USD 19. However, the willingness for members to share content for a mutual cause helps balance out the price differences.

The Middle Eastern and North

African underground is where culture, ideology, and cybercrime meet. Trend Micro has seen that regional marketplaces closely reflect the societies in which they operate. In this region, this facilitates itself in the “spirit of sharing” mindset, held by those that operate here, with a feeling of brotherhood and religious alliance that transcends the illicit transactions that occur.

“Still a propagating market, the region is not at par in terms of scale and scope when compared to other regions, but the products and services available remain common and sophisticated,” said

We now have a heightened awareness of the region, which then allows us to gather and analyse threat intelligence so that we can better help the region strengthen its cyber defenses.”

Ihab Moawad, Vice President, Trend Micro, Mediterranean, Middle East & Africa. “We now have a heightened awareness of the region, which then allows us to gather and analyse threat intelligence so that we can better help the region strengthen its cyber defenses. Trend Micro will continue to monitor regional marketplaces so we can proactively empower our ecosystem, and offer greater clarity to law enforcement agencies, here in the region, and globally.”

“Also, the prevalence of giving services and malware away for free is interesting. Other underground marketplaces provide support to members, but the extent and willingness in this region is unique,” added Moawad.

The ideology of hacking as a service is unique to MENA’s underground due to the ideology that drives its trade. In other marketplaces, like in North America or Russia, their purveyors mostly focus on selling their wares, and forum participants don’t band together to plan cyberattacks.

Hacktivism, DDoS attacks and website defacements are a staple in this region. Major primary product categories are, malware: 27%, fake documents 27%, Stolen data 20%, crimeware 13%, weapons 10%, and narcotics 3%.

Crimeware sold, includes a variety of cryptors, malware and hacking tools, like worm USD1USD 12, keylogger free-USD19, known ransomware USD 30-USD 50, malware builder Free-USD 500, citadel (FUD) USD150, ninja RAT (FUD) USD100, and Havij 1.8 (Cracked) for Free

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GITEX highlights

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LogRhythm unveils self-evolving cloud-based analytics

Chris Petersen, LogRhythm

LogRhythm has introduced CloudAI, a technology designed to help the firm’s customers across the globe avoid damaging cyber incidents such as highprofile data breaches.

CloudAI is an advanced cloud-based security analytics offering that is available as a fully integrated, add-on subscription service for the LogRhythm Threat Lifecycle Management Platform, said the company.

Initially focused on extending and enhancing LogRhythm’s existing user and entity behaviour analytics (UEBA) capabilities, CloudAI uses artificial intelligence to detect advanced threats that employ unknown attacks and unknown methods and provide security teams immediate

visibility into emerging and active user-based threats.

“We believe artificial intelligence holds the promise to transform the accuracy of threat detection and automate broad categories of work within the SOC,” said LogRhythm CTO and senior vice president for Research and Development, Chris Petersen.

“CloudAI has the potential to be a leap forward in the evolution of the AI-enabled SOC, giving organisations the capability to significantly improve the efficacy of their threat detection and response programmes.”

CloudAI’s UEBA capabilities work in conjunction with LogRhythm’s existing scenariobased analytics and extensive library of field-proven threat

models, which are designed to detect the known tactics, techniques and procedures of threat actors. When combined, the CloudAI-enhanced UEBA offering provides customers increased protection from threats utilising both known and unknown methods.

CloudAI is delivered from the cloud, enabling easy and rapid customer adoption, saving time and money and providing customers access to a class of AI-enabled analytics that are not otherwise technically practical or affordable to deploy on-premise.

As a subscription-based service, CloudAI can be added easily and cost-effectively to the LogRhythm platform, without the need for additional hardware or software.

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MediaTek showcases latest smartphone and smart home solutions MediaTek, a provider of cuttingedge systems-on-chip (SoC), has returned to to GITEX Technology Week 2017 along with key global and regional partners to showcase an array of smartphone and smart home technologies.

This marks MediaTek’s fourth year at the region’s largest IT industry event, where it will celebrate its 20-year anniversary of connecting billions of people and devices.

“As smartphone penetration increases across the MEA region, we are seeing an enormous interest in our technology that helps connect people tobe more productive, stay in touch, and better

enjoy the world around them,” said Rami Osman, MediaTek’s Director of Corporate Sales for MEA. “Many consumers don’t realise they are using our technology already.

We continue to work with many international and local brands to help them innovate across a range of products including phones, TVs, set-top boxes, DVD players, routers, tablets, speakers, fitness trackers, smart watches and more.

If it’s consumer electronics then MediaTek has a technology for it.”

MediaTek will be showcasing MiraVision, which brings native support for the 4K HDR10 standard to smartphones. In addition, the

company’s Imagiq processing for dual camera with automatic, premium features built in will also be on display this week.

Osman added, “We continue to push the envelope of what you can do on your Smartphone but, this year, want to show how important the smart home has become for us.

It’s where you want your devices to be connected even if they are not

from the same supplier or use the same technology. Consumers want to talk with their home assistant and search the internet for a song to play directly on their HD Speaker. We have the technology that can help them.”

MediaTek will be at Hall 2, Booth E2-5, Dubai World Trade Centre, Dubai, UAE. Senior management will be present from 8-12 October 2016.

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e-Dirham highlights blockchain adoption progress in UAE

Experts in banking and finance shared insights on the impact of Blockchain, one of the most disruptive technologies since the dawn of the internet, at a panel discussion at GITEX organised by the e-Dirham team of the UAE Ministry of Finance (MoF) in partnership with First Abu Dhabi Bank (FAB).

The panel discussion was a part of e-Dirham’s awareness initiatives, which include an interactive talk by experts from the financial and banking sector focused on highly relevant topics including latest trends in electronic payments.

Amongst the panel members

were Tony Joseph, CISO, e-dirham team at Ministry of Finance; Ramana Kumar, Head of Payments at FAB; and Sultan bin Kharsham, Managing Director at PayCommerce ME FZCO; while Karen Remo, Managing Director of New Perspective Media, was the moderator for the panel.

A prominent topic throughout the discussion was the phenomenal growth of Blockchain. Driven by its transparent, cost-effective and time-efficient features, the market worldwide is estimated to rise from $210 million in 2016 to over $2.3 billion by 2021, at a CAGR of 61.5 per cent, according

The transformative technology, considered a principal tool for establishing and supporting the digital economy all over the world, also assures an effective protection against the growing threats in the fields of data security and e-crimes.

to a Markets and Markets report.

With the need for financial and banking transactions having transitioned from traditional to always connected systems, banking, finance and insurance sectors are witnessing the highest adoption rates of this technology, and are also projected to dominate the market with the largest market share, the panellists noted.

The UAE is also making strides in the adoption of Blockchain and Dubai is already working towards attaining its goal of becoming the world’s first government to execute all transactions on Blockchain by 2020.

The transformative technology, considered a principal tool for establishing and supporting the digital economy all over the world, also assures an effective protection against the growing threats in the fields of data security and e-crimes.

Blockchain is also considered a qualitative leap that will lead to the emergence of the second generation of internet offering tremendous opportunities for communities and individuals all over the world, as it is being widely adopted, said the panel members.

The MoF, in partnership with FAB, is showcasing e-Dirham’s latest mechanisms and technologies in electronic payment systems in the UAE at the GITEX Technology Week 2017.

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RTA launches new video chat and call services for ‘People of Determination’

The Dubai Roads and Transport Authority (RTA) is helping to empower the ‘People of Determination’ by offering customer services tailored for people with disabilities.

RTA has introduced a video chat and call service, based solutions from Avaya, which is currently being previewed at GITEX Technology Week and demonstrates the

RTA’s support for the UAE’s ‘determined ones’ policy.

Launched this year by HH Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the people of determination policy aligns with the country’s commitment to protect and empower people of determination through services and facilities in the

areas of education, healthcare, employment and more.

These services are powered by Avaya Live and Web RTC for video conferencing and chat, with Avaya Aura Contact Center responsible for the intelligent routing of the customer to the appropriate RTA contact centre agent.

“The people of determination need to be supported at all aspects of their life and the RTA is proud to play our part in extending equal levels of services to all customers.

Thanks to Avaya we can deliver the service the determined ones deserve, with a solution that is accessible over the Internet without the need to acquire any additional tools or apps,” said Ahmed Mahboub, executive director, Customers Service, RTA. With the new video-call and chat interface, a person using sign language can now initiate a video call by accessing the RTA website and clicking on the people of

Synology unveils networking, application and storage solutions

Nick Jheng, Synology

Synology has unveiled its latest solutions in networking, application, and storage technologies at GITEX Technology Week. The firm is looking to empower enterprises

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and home consumers in the Middle East market with a range of new and exciting solutions aimed to accelerate their businesses and secure digital assets.

During the event, Synology has introduced new capabilities for its Network Attached Storage (NAS) and Network Video Recording (NVR) products. Upcoming Desktop Plus Series products include the DS218+, DS718+ and DS918+, which are armed with advanced Intel solutions, providing doubled transcoding performance and better RAM expansion options. The company also unveiled the DS3018xs and FS1018, which are a new 6-bay NAS and 12-bay all-flash

solution that will bring top-notch performance to compact desktop storage to enable computeintensive application scenarios.

Surveillance has also been one of Synology’s key product focuses and at GITEX, the company unveiled new Network Video Recorder products in the NVR1218 and VS960HD. NVR1218 supports 12 concurrent recording channels and a COM port interface that works perfectly to support POS integration in Surveillance Station 8.1. while the VS960HD is a palmsized local display companion to Surveillance Station, with up to 96-channel HD live view and dual HDMI for 4K and 1080p output, making it an ideal TV wall solution.

determination icon. The customer can be routed to the contact centre, being given priority over standard calls, where the call can be taken by an RTA agent fluent in sign language. Along the way, customers are provided with prerecorded sign language videos to answer some of the most common queries. Customers are also encouraged to provide feedback on their service experience though an RTA happiness meter—a digital tool used by the RTA to further enhance and improve its services based on customer input.

“In designing customer experience solutions for the digital age, leading organisations like the RTA recognise that the conversation has moved on from being just about technology to how it enhances the lives of residents and visitors. By demonstrating these capabilities at GITEX Technology Week, attendees can see how Avaya is able to simplify technology adoption in order to meet consumer expectations at every touchpoint.” Nidal Abou-Ltaif, President, Avaya International.

“With the strong buying power and rapid growth of ICT industry, the Middle East is an important market for Synology as we continue to enable businesses with new innovations in NAS and hybrid cloud solutions. Today, modern enterprises are rethinking storage due to more and more IT managers becoming a lot more comfortable with the idea of moving company data to the cloud. In the Middle East, many businesses have introduced network-attached storage (NAS) to replace their file or backup servers, especially considering its cost-effectiveness along with a rich and growing set of features. We look forward to continue driving this trend by helping professionals work together while maintaining an efficient data protection solution,” said Nick Jheng, sales account manager, Synology.

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