60mins Day 5 - PM (2017)

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Show dates: 8-12 October 2017, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Dell EMC’s annual competition sparks Shure discusses innovation among META universities why audio is vital Dell EMC has announced the winners of its “Envision the Future” competition - an annual graduation project that is conducted across the Turkey, Middle East and Africa region.

Now in its second year, the competition

for communication and collaboration within enterprises

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DarkMatter rethinks security for digital society

Rabih Dabboussi, DarkMatter

At GITEX, UAE-based security firm DarkMatter is talking about building cyber resilience and trust as organisations in the Middle East embark on their digital transformation journey.

“The pace of digitisation is rapid and exponential. Securing the digital world in the past was limited to a set of devices and activities. Now, as a result of the proliferations of devices and applications, the attack surface has become much larger and what we are calling for is establishing trust to digitise businesses 4 CONTINUED ON PAGE 4

Chicco Hiranandani, Shure

As a second-time participant at GITEX Technology Week, Shure regards the tech trade show as a vital platform for showcasing its offerings and capabilities to the Middle East market.

“The audio tools that are often found inside enterprise boardrooms and classrooms are now increasingly being linked to the network,” said Chicco Hiranandani, director, Shure, MEA. “Because of this, the responsibility of 4 CONTINUED ON PAGE 4

Mashreq Bank transforms banking experience with Avaya Mashreq Bank has announced it is working with Avaya to develop customer experience solutions that will take the digital banking experience to the next level.

Avaya and Mashreq Bank will work closely together to integrate the latest technology trends, including robotics, analytics, cloud and e-channels, into existing Mashreq Bank’s digital services.

The announcement strengthens the longstanding relationship between Avaya and Mashreq, with the two companies having worked together since 2012 to create innovative solutions that deliver superior banking experiences for UAE customers.

Mashreq Bank has also announced the launch of the Remote Expert Advisory service, supported 4 CONTINUED ON PAGE 5

ONE ENGINEERING CLUB’S UNIQUE RACE FOR CLEAN ENERGY T H E E X C E P T I O N A L S T O R Y O F PAT R I C E R O L L A N D

For 25 years, the ThinkPad has been the go-to hardware for the world’s most ambitious people. Like Patrice Rolland, a software engineer from Montreal who amazingly harnesses the wind to drive eco-friendly vehicle design. With his team, he has built wind-powered cars in the Netherlands all designed, produced and controlled by one central brain, the ThinkPad. At Lenovo, we work every day to innovate and improve tomorrow’s ThinkPad - to give every ThinkPerson the right tool to match their ambition.

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Microsoft gold partner Blink Studios completes GITEX participation

Content creation, animation and production studio Blink Studios is concluding its participation at GITEX Technology Week 2017 as as Microsoft Gold Partner.

The firm has prioritised the incorporation of mixed reality experiences into education,

healthcare, entertainment, lifestyle and gaming, and shared its latest innovations at the exhibition.

During the expo, Blink its mixed reality ‘edutainment’ series ‘Karim & Noor’. The series tackles ‘social emotional learning’ and puts children at the centre of an “immersive” storytelling experience via mixed reality.

The studio also shared its mixed reality work in other industries including real estate, oil and gas, healthcare, retail and manufacturing.

Nathalie Habib, GM and executive producer at Blink Studios, commented, said, “We are delighted to have partnered with Microsoft at GITEX 2017,

We are delighted to have partnered with Microsoft at GITEX 2017, where we highlighted the game changing potential of mixed reality content production.”

where we highlighted the game changing potential of mixed reality content production. While mixed reality is still considered a novel technology among audiences and users in the MENA region, it is rapidly gathering pace and is set to transform the way we experience our world, particularly as public and private sector organisations are seeking to connect with their target audiences on a new level by engaging with them via innovative and advanced technology. Mixed reality offers an opportunity to deliver projects and initiatives in a more impactful way than ever before, and we are proud to be leading the move toward its adoption.”

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Huawei...

witnessed participation by more than 883 senior undergraduate students and over 214 project submissions.

Envision the Future is sponsored by Dell EMC Centre of Excellence (COE) in Egypt and aims to foster technological innovations among youth in the region.

King Abdulaziz University (KAU) from the Kingdom of Saudi Arabia and Zagazig University from Egypt were amongst winners of a group of 27 finalists from five countries.

The team from KAU presented a concept of a wearable prototype device and a mobile application to effectively monitor the safety and health of Hajj pilgrims. Zagazig University addressed the need for an advanced vehicular traffic analytics tool through the use of advanced machine learning algorithms and analytics. This would aim to benefit drivers and the environment by facilitating shorter driving time and fewer car emissions.

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Shure...

acquiring and deploying these tools have been shifted to IT.” Shure is a global manufacturer of microphones and audio electronics.

The company designs and produces high-quality professional and consumer audio products. “Our brand is very well-known in the consumer space. However, as audio becomes an enterprise IT topic we believe that it is essential that we reach out to technology decision-makers about our offerings in the corporate sphere and GITEX is the perfect platform for this.”

At the show, Shure is showcasing its solutions for enterprise and learning 4

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Projects received from over 20 universities in 11 countries were assessed by a select panel of judges from around the globe while finalists were judged by two globally distinguished Dell EMC technical experts. The competition also witnessed dramatic growth of over 350% more project submissions over last year. Entries from female applicants were at a majority with 60% of the entries received suggesting a positive trend in the region of increasing interest among young women in technology.

Mohammed Amin, Senior Vice President, META, Dell EMC said, “Through our 2020 Legacy of Good plan, we constantly look for ways to ensure that our technology and expertise create shared value for people and the planet.

Envision the Future is a step towards equipping youth with the knowledge of digital skills for their future and providing them with the opportunity to take ambitious theory to practice. Our vision is to bridge the gap between the technical community and external

academia through the Dell EMC programme, and ultimately create a broad ecosystem of innovators to solve the problems of tomorrow and drive digital transformation.”

Reflecting on what has been a successful year for Dell EMC at GITEX Technology Week, Mohammed Amin added, “GITEX is the perfect platform to bring us closer to our partners, customers, and numerous other stakeholders.

This year we brought to the market the power of our family of strategically aligned businesses to help organisations make digital transformation a reality from edge to core to the cloud. The event has been a great opportunity to demonstrate our broad capabilities to IT decision makers and LOBs, which will enable them to be more competitive, optimise costs and drive innovation.

In a market where digital transformation is a priority and is driving disruptive projects, the relevance of Dell Technologies and Dell EMC has never been greater.”

environments. “Our portfolio includes microphone technologies for video conferencing, corporate boardrooms, meeting rooms and even classrooms,” added Hiranandani. “Our products are compatible with most hardware and software codecs.

We also have partnerships with the likes of Cisco and Polycom and our products are compatible with their conferencing solutions.”

He added, “Today, there is a strong demand from enterprises for video conferencing and collaboration tools. These kinds of solutions are changing the way businesses and the people within them communicate and audio is at the core of this process. Having a full HD video

during a video conference would mean nothing if you can’t properly comprehend what the person on the other line is trying to get across.

Being heard is very different from being understood.”

In terms of go-to-market strategy, Hiranandani said that Shure has always been focused on educating the market about the value that audio tools can deliver. “Our goals are centred on spreading awareness about our products and solutions.

However, we don’t want to just push our products to customers. We want to ensure that organisations gain proper understanding of how vital audio solutions are to their IT infrastructures and help them find the right tools that will address their needs.”

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DarkMatter... and countries in a resilient and secure fashion,” says Rabih Dabboussi, senior VP of sales, marketing and business development at DarkMatter.

At the show, DarkMatter is discussing practical steps for governments and businesses to offset the risks associated with digital transformation.

“We are talking about something we call tech tension. Government leaders are setting the vision to digitise nations and businesses are harnessing the power of digital technologies to gain a competitive edge. However, there is a concern that if you digitise your business, you are also exposing yourself to a set of risks that could diminish the value you are looking for. Our survey revealed that 80 percent of respondents agree tech is bringing value of them, but at the same time, 78 percent of participants were worried about the potential risks associated with digitalisation,” says Dabboussi.

He adds that the focus of DarkMatter at GITEX is to showcase services, frameworks and product that can address this problem. “We are telling our clients that there is still way, after all, to digitise in a highly secure and resilient way. It’s not going to be 100 percent secure, but you can build resiliency to cope with the attacks and threats, and emerge out of that much stronger.”

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Mashreq ...

by Avaya. This service allows customers that are visiting the Mashreq Branch of the Future to remotely engage banking product experts in addition to conducting transactions seamlessly and securely online.

Due to its enhanced mobility features and Omni channel capabilities, customers are able to avail the service both in the Branch of the Future and on mobile. Customers who visit the Branch of the Future are able to interact via video with an advisor, with the co-browsing system allowing the remote agent to support their requirements, such as filling out forms for them while they talk, or use chat.

“We are committed to giving our customers the best possible banking experience. By working with industry leaders like Avaya we can leverage the best innovations in technology to enhance and drive our strategic focus in areas such as mobility, digital transformation, service excellence; thereby continuing to raise the bar for ourselves and our customers and enabling them to bank with us as per their preference and convenience,” said Sandeep Chouhan, EVP - Head Of Operations and Technology, Mashreq Bank.

Nidal Abou-Ltaif, president of Avaya International, said “We are extremely proud to strengthen our relationship with Mashreq Bank, and to help them deliver innovative

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The best innovations in technology to enhance and drive our strategic focus in areas such as mobility, digital transformation, service excellence; thereby continuing to raise the bar for ourselves and our customers and enabling them to bank with us as per their preference and convenience.” services that meet the most pressing needs of their customers. Delivering a superior customer experience requires coordination across all customer touch points and giving the customer the freedom to choose how they interact with their bank. Our expertise in delivering industryleading banking solutions, combined with Mashreq’s commitment to customer care is an unbeatable combination and we look forward to helping transform their customers’ banking experience.”

The Remote Expert Advisory service will be available in the Mashreq branch of future across the country this year.

Ericsson and du partner to accelerate IoT

Ericsson and du partnered at GITEX to accelerate digitalisation in the region by deploying solutions that enable the faster introduction of new Internet of Things (IoT) services.

The aims to partnership will enable du to offer flexible pricing and billing solutions for IoT and cloud platforms toward enterprise customers.

Ericsson’s Enterprise and Cloud Billing solution will also allow du to offer Billing-as-a-Service for government entities and several industry verticals such as utilities, retail and transport.

Du’s chief operations officer Farid Faraidooni said, “Our partnership with Ericsson will enable us to further empower our stakeholders in the digital transformation era by making it easier for them to rapidly take their offerings to market. Ericsson’s unique solutions provide the flexibility we require, with little customisation efforts needed to integrate into our existing technology. We will continue to offer our customers the latest innovative technologies and this solution reduces our time to market when creating new business models and services for our customers.”

Our Enterprise and Cloud Billing solution will allow du to monetize existing services, develop new offerings and accelerate digitalisation in the region.”

Rafiah Ibrahim, head of the Middle East and Africa region for Ericsson said, “Our latest Mobility Report forecasts 29 billion connected devices by 2022, of which around 18 billion will be in IoT. With this enormous market potential, first-mover operators around the world are positioning themselves to capitalise on this opportunity by deploying solutions that help enterprises rapidly offer innovative new services.

Our Enterprise and Cloud Billing solution will allow du to monetize existing services, develop new offerings and accelerate digitalisation in the region.”

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Stand: D1-20, hall 1

SNB Middle East shares threepoint growth strategy

Faisal Qureshi, SNB Middle East

SNB Middle East is planning to enter 2018 with a threepronged approach – expand into new territories, introduce new technologies and strengthen its core surveillance business even further.

Over the course of this year, the value-added distributor has opened offices in Egypt and Pakistan.

Apart from these new territories, the Dubai-based firm has offices in Qatar and Saudi Arabia.

Faisal Qureshi, regional director, SNB Middle East, says, “We are a surveillance distribution focused company. Our core areas of business are data storage, IT security, physical security, networking and wireless solutions.”

Operating for the last seven years in the region, the distributor has had a year-on-year growth of 20 to 25 percent. It has recently onboarded Quantum into its portfolio, which is another highlight for the firm in 2017.

“We have more than 14 vendors – all of which are best-of-breed technologies. Having Quantum on board has been a big plus for us because they have a strong offering in surveillance and storage,” he adds. “We have also had major breakthroughs with several

We are a surveillance distribution focused company.

Our core areas of business are data storage, IT security, physical security, networking and wireless solutions.” government projects in Saudi Arabia and Abu Dhabi this year.”

The company is focusing on its surveillance offering at the 37th edition of GITEX Technology

Week. At the same time, it is also highlighting its plans to diversify into new regions and technologies.

“Apart from surveillance, we also deliver offerings from Fluke Networks and NetScout. We have cabling, data centre and power solutions. We will continue our aim to provide our resellers and systems integrators a complete end-to-end solutions offering.”

In 2018, we will see the distributor venturing into new markets such as Kenya, Tunisia and Nigeria.

“We are also planning to introduce cloud computing and IT security technologies on the software side next year. We are already in conversations with vendors to add these solutions into our portfolio,” adds Qureshi.

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Cradlepoint, NourNet partner to deliver 4G LTE solutions to the Middle East

NourNet has announced a partnership with Cradlepoint, a cloud-based network solutions firm forcused on ‘connecting people, places and things over wired and wireless broadband.’

As a systems integrator in Saudi Arabia, NourNet’s collaborative relationship with Cradlepoint is aimed at driving the distribution of enterprise-grade, 4G LTE solutions in the region.

NourNet is a key player in systems integration in Saudi Arabia, providing the region with highly accessible, secure and scalable telecommunication solutions. They offer high scalability, providing clients with

contingency features that support growth, as well as reliable data security and rugged infrastructure.

NourNet services and processes take a holistic approach and are designed to focus on client goals.

Hubert Da Costa, vice president Cradlepoint EMEA, said, “Our partnership with NourNet will support them as a leading system integrator in the Middle East and cultivate our presence in the region. We look forward to working with NourNet’s team, who offer a wealth of experience in providing competitive, end-toend communication solutions, supported by an array of fine-tuned processes and tailored services.”

Cradlepoint provides innovative solutions for cloudmanaged business continuity, primary and parallel networking, mobile and M2M/IoT. Their bestin-breed wireless devices can be tailored to any solution, providing mission-critical connectivity wherever it is needed.

According to both companies, the new alliance is aimed at providing highly available, highly secure and mission-critical connectivity will create new and exciting opportunities in the channel, as well as better solutions for end customers.

Amjad A. Hafez CEO of NourNet, said, “Cradlepoint’s

We look forward to working with NourNet’s team, who offer a wealth of experience in providing competitive, endto-end communication solutions, supported by an array of finetuned processes and tailored services.” world-class networking solutions fulfill our promise of “four-nines” reliability for our clients in the Middle East. This technology ensures that our clients can be sure of enterprise-grade reliability and a tailored solution to meet their business goals. We look forward to further collaborating with Cradlepoint, improving the ‘connected’ experience of our clients in Saudi Arabia.”

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Western Bainoona Group drives its digital transformation agenda

At GITEX today, UAE construction giant Western Bainoona Group and SAP announced plans to explore the use of Internet of Things connected transport solutions.

Western Bainoona Group started a project in May 2017 to implement

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the SAP S/4 HANA business suite as the core application backbone for its transformation.

As a next step, Western Bainoona Group announced that it intends to explore how the SAP Connected Fleet Management

solution can optimise routes, reduce asset downtime, and improve maintenance procedures for more than 1,300 trucks and pieces of equipment.

“Western Bainoona Group is keen to explore new

technologies that are designed for reduced operating costs through improved efficiency and increased productivity,” said Zouhair Chamandi, Owner, Western Bainoona Group. “We operate in a very competitive environment and need to stay at the forefront of the industry.”

For 27 years, Western Bainoona Group has played a key role in the UAE’s infrastructure development.

“Our existing partnership with Western Bainoona Group is strategic for SAP’s support for UAE construction projects being delivered on time and on budget,” said Tayfun Topkoc, Managing Director, SAP UAE and Oman.

“Connecting assets is key for innovative companies to accelerate operational excellence. Our value proposition for connected fleet management is expected to have a significant positive impact on the bottom-line of Western Bainoona Group’s business.”

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Huawei introduces ‘Boundless Computing’ strategy to drive digital transformation

Huawei has launched its Boundless Computing server strategy to drive digital transformation for the Middle East’s businesses at GITEX Technology Week 2017.

The strategy comes as the result of Huawei’s commitment to creating greater, more tangible value for its customers pioneering the digital transformation. As part of the announcement, Huawei demonstrated two inclusive technologies: FusionServer V5, and the Atlas intelligent cloud hardware platform. The former, powered by Intel Skylake processors is debuting in the region this week.

Boundless Computing is Huawei’s answer to ensuring new smarter and more connected next-gen technologies are given the infrastructure and high-power

The AI era brings with it huge demands on existing infrastructure that cannot be met by traditional hardware.

Atlas is a new-generation intelligent cloud hardware platform that takes resource utilisation and performance to new levels using pioneering technologies.” support they need to be alwayson, always-secure. This type of computing aims to bring hardware closer to data sources and reduce the need for additional layers of overlying software.

Atlas was introduced as a way of utilising artificial intelligence to power this HPC (High Power Computing).

The technology rides on the advantages of key technologies to deliver new levels of hardware resource utilisation and adapt more flexibly to service demands.

The second accompanying announcement, Huawei’s FusionServer V5, is an integral part of the new strategy, as it includes

integrated solutions that Huawei claim can help businesses in the region boost the overall computing efficiency of their data centres.

“In this region, the businesses that succeed with digital transformation are the ones that invent better ways of serving their customers, which today is being driven by artificial intelligence and heterogeneous computing,” said Alaa ElShimy, Vice President and Managing Director, Huawei Enterprise, Middle East. “The release of our ‘boundless computing’ server strategy and series solutions empowers our clients to be a creative force in their industry, bringing new value through efficient, smarter computing.”

“The AI era brings with it huge demands on existing infrastructure that cannot be met by traditional hardware. Atlas is a new-generation intelligent cloud hardware platform that takes resource utilisation and performance to new levels using pioneering technologies,” said Li Huan, Vice President of Strategy Marketing, Huawei Middle East.

“Huawei has been inspired by the idea of making computing simple through continuous innovation, and keeps customers’ requirements in mind to build servers that are stable, reliable, and highperforming, to help customers better cope with the challenges for successful transformation in the AI and cloud era.”

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GITEX highlights

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UNDERSTANDING THE CHALLENGES Audio can seem daunting for IT professionals, yet it is increasingly becoming a new responsibility for IT departments. Shure understands the pressure you are under to deliver the best solutions across your organization’s activities.

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Oracle launches blockchain cloud service

Ahmed Adly, Oracle

Oracle has announced the regional launch of its Blockchain Cloud Service at GITEX Technology Week 2017.

The advanced, enterprise-grade distributed ledger cloud platform helps customers increase business velocity, create new revenue streams, and reduce cost and risk

by securely extending ERP, supply chain, and other enterprise SaaS and on-premises applications to drive tamper-resistant transactions on a trusted business network.

“While the first largest implementation of Blockchain technology was initially the cryptocurrency bitcoin, we are now starting to see various use-cases for Blockchain outside of the financial sector, including retail, manufacturing and the public sector,” said Ahmed Adly, senior director of technology solutions consulting, Oracle. “We are also seeing a lot of interest from customers that wish to utilise the Blockchain network to track their sales orders and delivery processes using this online authentication, whereby they have the capabilities

to trace any item along its supply chain journey, so that it can be digitally tracked, signed for and attested.”

Adly went on to add that logging this journey between the two transactions was previously taking Oracle weeks, if not months to process. “However, with this new Blockchain Cloud Service, this log is being produced in realtime, creating great benefits for our customers.”

While there is a lot of talk around Blockchain adoption from this region’s governments, particularly in Dubai, Adly believes that we may see more widespread adoption across industries much sooner than we think.

“Aligning with Dubai government’s aim to become

completely paperless and operate on the Blockchain network by 2020 will trigger this technology’s adoption across a variety of organisations. This is due to the fact that in some way or another, most companies often have to deal with the government, and will therefore need to be Blockchain compliant before too long,” he said. “I actually think this is a brilliant method being pursued by the government to accelerate the rate of Blockchain adoption here in the region.”

Reflecting on what has been a successful GITEX for Oracle, Adly branded the event as the “number one platform” to speak to customers on-site and gain an insight on what they expect from Oracle over the next 12 months.

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Stormshield highlights partnership with Scope Middle East

Hakam Kayed, Stormshield

At GITEX 2017, the European digital infrastructure security firm Stormshield is focusing on increasing its brand awareness and highlighting the close relationship it shares with its regional value-added distributor, Scope Middle East.

The distributor provides advanced network performance and security solutions in the Middle East and

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North Africa (MEA) region.

Hakam Kayed, sales director, Middle East, Africa and Turkey, StormShield, says, “Scope is our major distributor for the MEA region. We have selected Scope, as they are a specialised distributor focused on security. Our product offering complements their robust portfolio of solutions perfectly.”

Operating in the region for more than a decade, the vendor boasts security solutions across network, endpoint and data pillars.

Kayed adds that the distributor is helping the firm to develop the market as well as enable channel partners on ground and in multiple territories within the MEA region.

“We are a 100 percent channel company. We follow a two-tier

model, which means we only go through distributors and resellers in multiple countries.”

He further adds that the company is also introducing a new industrial security solution that is specialised to secure SCADA environments for critical networking infrastructures.

“Scope has helped us in securing some great opportunities in the region, we have already installed security products for Stormshield within the industrial security arena.”

Going forward, we will see the firm focusing more on industrial security offerings.

“We are one of the first vendors to introduce SCADA protection. We will focus more on pay-as-you-go models, virtualised environments

Scope has helped us in securing some great opportunities in the region, we have already installed security products for Stormshield within the industrial security arena.” and security or firewall-as-a-service offerings next year. Along with GCC countries, we will also focus on Turkey and Egypt markets in 2018,” Kayed says.

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Malwarebytes highlights endpoint security programmes, or complex points based programmes.

We reward our partners’ proactivity instead of implementing a retrospective approach. We believe that this creates more value out of the partnerships. We want our channel to feel part of a mutually beneficial partnership where both parties are invested in driving growth together.

Christopher Green, regional director, META and Anthony O’Mara, vice president, EMEA, Malwarebytes, discuss the company’s GITEX participation and it’s recently launched channel programme.

How has the last 12 months been for Malwarebytes?

Christopher Green (CG): We have had a really good feedback from the market. We have made significant investments in terms of expanding our reach in the region specifically in Saudi Arabia.

The recent Shamoon attacks that took place in the region have highlighted the importance of anti-exploit and anti-malware solutions. We have strong offerings in this area. In addition to this, we are glad to report that our

customers were not affected by these recent attack, which we believe is testament to the strong capabilities of our solutions.

Can you please elaborate on the recent channel programme that you have launched?

Anthony O’Mara (AO): A key highlight that we’ve had this year is the launch of our new channel EMEA Channel Programme.

The programme focuses on driving deal registrations with a commitment from Malwarebytes to help its partners close business opportunities quickly and easily.

We are incentivising our reseller and distributor network based on the exposure and opportunity reach they provide. Partners can attain gold and platinum levels based on numbers of deal registrations rather than revenue, certification

What kinds of products and solutions are you highlighting at GITEX 2017?

CG: We are putting the spotlight on our endpoint protection and incident response solutions.

People and their data are always going to be vulnerable to various security threats. Almost everyday, over 3 million malware are found in enterprise IT systems. As the threat landscape grows and people being more mobile endpoint protection has now become more important than ever.

What do organisation lack that causes their IT security strategies to fail? What can you do to help them address this?

AO: From what I can observe, there is still a lack of education and awareness of even the simple security steps within organisations. People still tend to miss updating their machines into the latest software whether that’s Windows or anything else, which makes their devices even more vulnerable. In addition, there is still

We are incentivising our reseller and distributor network based on the exposure and opportunity reach they provide.

Partners can attain gold and platinum levels based on numbers of deal registrations rather than revenue, certification programmes, or complex points based programmes.” that denial aspect that they don’t believe that they are going to be attacked.

To address this, planning is the key. They should think ahead and design their strategies with the thinking that they will be breached at some point. They should deploy defensive solutions such as antimalware and endpoint protection.

At the same time, they should also have an incident response strategy in place. Malwarebytes has strong offerings in these areas.

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QNAP demos storage offerings at GITEX

Montaha Huang, QNAP

QNAP Systems, as part of its participation at GITEX Technology Week, is highlighting its latest NAS solutions for backup, surveillance, virtualisation applications, QIoT

solution and more apps from the QTS – the smart NAS operating system.

“Our goal if focused on offering small-and-medium, businesses, and enterprise storage centres with excellent hardware and innovative software technologies,” said Montaha Huang, regional account manager, QNAP Systems.

Huang highlighted that QNAP’s objectives are centred on ensuring effective business continuity and data security and a holistic well-rounded backup and disaster recovery solution.

“This year we are also putting the spotlight on hybrid cloud storage solutions as well as our QNAP 10GbE NAS Solution, which is essential for

Our goal if focused on offering smalland-medium, businesses, and enterprise storage centres with excellent hardware and innovative software technologies.”

businesses that demand high bandwidth for virtualization and fast backup and restore for an ever-growing amount of data.

Our range of 10GbE-ready NAS as an affordable and reliable storage solution for 10GbE environments,” explained Huang.

She also noted that GITEX is a very important platform for the company as the event brings industry players across various industries together and it enables QNAP to showcase the different products they have for these industries. “The show allows us to spread awareness about our capabilities in the storage space.

Participating at the show also allows us to demonstrates our continuous commitment to the Middle East market.”

SAP drives ‘empathy to action’ for customer satisfaction

Graiton Dmello, SAP

Under its new ‘empathy to action’ theme, SAP has announced a selection of technology services and research findings from its Hall 6 stand at the 37th annual edition of GITEX. Graiton Dmello, SAP’s head of strategic partnerships for the Middle East and North Africa region, believes that the core principles underpinning

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The core principles underpinning the new company strategy are around ensuring customers feel their specific needs can be addressed. “It’s so important for SAP to listen to the challenges of our customers to ensure we can find solutions that best fit their needs.” the new company strategy are around ensuring customers feel their specific needs can be addressed. “It’s so important for SAP to listen to the challenges of our customers to ensure we can

find solutions that best fit their needs,” he said.

SAP launched its Smart Hajj service, which aims to enhance the experience of pilgrims through an “end-toend” IT solution that provides

real-time analytics around information such as road traffic and safety details.

Its new platform for digital hospitality, meanwhile, aims to provide more interactive and seamless services for hotel and restaurant customers.

The German firm also announced research that claimed that 75 percent of CIOs across the Middle East will look to invest in Internet of Things projects in 2018.

SAP also has a presence at Huawei and Smart Dubai’s stands, and Dmello is delighted with the impact that the firm’s broad GITEX offerings have had throughout the course of the week. “Every year, our GITEX presence keeps increasing, and this year in particular, we’ve seen fantastic footfall at our stand,” he said. “

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