60mins Day 4 - 1 PM (2013)

Strategic ICT Partner

Technology Partners

60 Mins Show dates: 20-24 October 2013, Dubai World Trade Centre

Etisalat partners with AirWatch on BYOD

Etisalat has announced its partnership with enterprise mobility company AirWatch to offer a comprehensive secure mobile device management platform for businesses to manage and secure their most sensitive content, applications and email across all mobile platforms.

The announcement came during GITEX Technology Week 2013.

The new tie-up will enable Etisalat to provide bring-your-own-device (BYOD) solutions and mobile device management solutions for the first time as part of its mobility offerings, thereby becoming an integrated service provider. For customers, the solutions will spell flexibility and convenience as they can now 4 CONTINUED ON PAGE 4

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Exhibition hours: 11am -6pm

Huawei unveils BYOD solution

With more organisations in the region seeking to leverage the use of personal mobile devices in the business environment, Huawei has unveiled AnyOffice BYOD, a signature bring-yourown-device (BYOD) solution for the Middle East region that empowers companies to improve office collaboration and increase efficiency by enabling employees to securely access corporate assets on their personal mobile devices.

By leveraging its expertise and full series of products in the security, networking, and collaboration fields, Huawei’s AnyOffice solution offers governments and enterprise customers a single platform through which to access a wide range of applications and handle important business tasks anytime, anywhere, and from any smart device. This “office of the future” was previewed at a session hosted by Huawei alongside representatives from IDC, Hassan Sandila, Senior Analyst, select customers and partners during

WHAT’S INSIDE EMT unveils new solutions GITEX Technology Week 2013.

“While the wider movement towards BYOD policies and greater workplace mobility present clear benefits to the business world, it is also important to realise the new challenges this presents in terms of service provisioning, security, and ongoing management of devices,” said Dong Wu, President, Huawei Enterprise, Middle East.

“Enterprises are finding themselves at the cross-roads of 4 CONTINUED ON PAGE 3

Emerson, Mindware launch partnership programme

GITEX interview: Plantronics

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Huawei ... merging business and technology needs while bringing network security, efficiency and a great user-experience to the BYOD challenge. Huawei’s AnyOffice supports the office of the future by providing a simple platform that can help companies cope with the complexities of mobilisation.”

The benefits of Huawei’s AnyOffice solution provide higher levels of security, and ultimately greater levels of workforce productivity. AnyOffice has also improved performance across the entire network with a coverage area and multi-user throughput of 20 percent above industry standards. Thanks to more refined network planning, AnyOffice BYOD also allows

enterprises to leverage their improved WLAN infrastructure, creating value for their business while improving their return on investment.

Paul Black, Director of Telecoms, IDC Middle East and Africa said: “With smartphones outstripping sales of PCs, Mobility is now a leading technology consideration for Middle Eastern Enterprises and BYOD is at the forefront of this movement.Like it or not, BYOD is happening informally in 28 percent of Middle Eastern Enterprises, so to protect themselves the need to develop a Mobility policy is sooner rather than later.”

Another pillar of AnyOffice is an increased emphasis on

mobile collaboration and the user experience. The convergence of Unified Communications and telepresence enables the collaboration among voice, data, and high-definition video including workspace sharing and social media collaboration.

The solution fully covers terminals, network, mobility management, collaborative applications, a unified security management policy, as well as a Mobile Enterprise Application Platform (MEAP) to enable IT managers to develop their own software in collaboration with partners.

“With AnyOffice, people’s life and work will be connected through a diversity of smart

devices with work that is no longer confined to traditional PCs in offices, as we have moved to a culture where we can work whileon-the move,” added Wu. With 56 percent organisations expecting mobile workforce to increase in 2013-2014, market intelligence firm IDC predicts that by 2017 the mobile market will change significantly, with 30 percent of all mobiles shipped being smartphones. Even tablets are poised to move mainstream, with 20 percent tablets predicted to being shipped exclusively to businesses.

All of Huawei’s latest solutions and products can be found at GITEX in the GULFCOMMS sector in Zabeel Hall, stand Z-E20.

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4 CONTINUED FROM PAGE 1 create and safeguard their business environment across all devices, models and operating systems.

Etisalat aims to showcase its ability to serve as a one stop shop for ICT solutions through demonstration of futuristic technologies during GITEX. Etisalat’s focus this year is on showcasing its solutions on workforce mobility, employee productivity, network efficiency, reducing cost and complexity.

The BYOD Solution from Etisalat, powered by AirWatch, will enable IT administrators to manage largescale deployments of mobile devices of different operating systems.

Customers will be able to quickly

enroll devices in the enterprise environment, configure and update device settings over-the-air, enforce security policies and compliance, secure mobile access to corporate resources, and remotely lock and wipe managed devices.

Some of the key features include an ability to manage all devices in one console, create organization groups or import the existing directory structure through directory services integration, track compliance in real time, enroll devices in bulk and set up enrollment restrictions for users and devices among others.

“There is a significant market opportunity for BYOD solutions as

corporate information security moves towards mobile devices that are non-compliant with security policies, thereby making security management a key challenge,” said Abdulla Hashim, Senior Vice President, ICT, Etisalat UAE. “In line with our goal of ensuring customer satisfaction, the tie-up with AirWatch will enable best-in-class service for enterprise customers by enriching our mobility offerings: from mobile device management and security to developing applications.

The tie-up is in line with Etisalat’s plan of creating a larger partner eco-system of value-added solutions through partnerships to help drive

down costs. We will also continue our investment in the latest technologies to enable our customers to stay ahead of the technology curve.”

Ian Evans, Managing Director, AirWatch EMEA, added: “We are proud to partner with the region’s largest telecommunications operator and to bring our comprehensive EMM services to Etisalat’s enterprise customers in the Middle East.

“Our device and platform-agnostic EMM solutions will provide Etisalat’s business clients the flexibility to remotely access corporate information with end-to-end security extending to users, devices, applications, content, data, email and networks.”

EMT unveils new solutions Security solutions newcomer EMT Distribution is using GITEX to market a series of new products.

The one-year-old company is unveiling its Secunia, 2X, Altaro, and is also conducting a special event aimed at its channel community.

“If we look at the technology trends across the Middle East and Africa region, we see that IT security and virtualisation solutions are in high demand,” said Mohammad Mobasseri, CEO, EMT Distribution.

“We’ve noticed a growing market here for security vendors over the last five or six years, and that’s why we’ve come here. Most of them don’t use the up-to-date

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technologies, and as a result have encountered problems.

Specifically, there is huge potential for growth in endpoint security, as companies look to transfer from anti-wires.

“In many countries in the region, due to use of state of the art IT infrastructure, certain areas of security such as encryption, DLP, web and application security, and so on, is also on the rise. The demand from end users is mainly focused towards solutions related to cloud computing and SaaS.” According to Mobasseri, there hasn’t been a major shift in what consumers want in ICT products today.

“SMBs however seem to have become more flexible when it comes to solutions such as cloud computing. However, we see more and more SMBs now opting for solutions such as end point

security, next generation firewall, and core network security – areas that once used to be restricted to large enterprises,” he added.

“With increasing awareness for information security and the increase in cyber security attacks in our region, demand for securing customer environments and centrally managing it to give visibility of who did what on the network has become a priority.

“We are delighted to present our world-leading suite of IT security products and solutions in GITEX, where thousands of IT decision makers will no doubt be on the look-out for top-notch security products.”

Emerson, Mindware launch partnership programme Emerson’s Network Power division has used GITEX to announce the launch of its Innovation Partnership Programme with Mindware across the Middle East.

The programme will extend to the Kingdom of Saudi Arabia, Qatar, Jordan and Lebanon.

Peter Lambrecht, Vice President, Sales, IT and Finance Segment, Emerson Network Power, EMEA, said: “The main products we are focusing on at GITEX are Single-Face Power and EDUs; our ability to provide wall-to-wall infrastructure for a customer’s needs. It’s important for our customers to know that we can provide the support and data centre as well as the capability and technology to help them.

“The Middle East is a strategic, less-saturated market for us in

comparison with other regions.

Working with Mindware means that our partners can greatly

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benefit from world-class training, information and tools, enabling them to address key customer

challenges while maximizing their revenue and opportunity potential. The implementation of the programme across EMEA means that the Middle East will be one of the first regions to join Emerson Network Power’s strategic Innovation Partnership Programme initiative.”

Pierre Havenga, Managing Director, Emerson Network Power, MENA, added: “Last year 1654 patents were registered – nearly five a day – and so we realise the need for us to stay ahead of the game. We are mainly focusing on the SMB and enterprise side of things. As the customer grows we are able to grow to support them, and that’s what we’re here to show.

“Emmerson is moving into a new facility in Jebel Ali, and we are investing in a large office in Saudi Arabia.”

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GITEX interview: Plantronics What is the main theme of your presence at GITEX this year?

On the enterprise side of business our main theme is Unified Communication and smarter working solutions.

While on consumer end, the focus would be on gaming solutions.

trends that are major influencers these days. In line with these trends, we are showcasing solutions with partners at GITEX. How have you seen the Middle East respond to those trends in question, and how did you think that will change over the next year?

Middle East is a matured enterprise market which moves along the trends in Europe.

Enterprises being the early adopters of technology, we believe they will adopt such products and solutions, which can help them, increase productivity and efficiency.

How is your company presenting itself at GITEX this year to differentiate it from competitors?

This year we are participating with our key partners like Microsoft, CISCO & Avaya at GITEX to showcase our products and highlight our product compatibility on various technology platforms.

How do you think GITEX 2013 will be different to previous editions?

GITEX is a wonderful platform to network with peers and it has been successful over many decades to have become the major ICT event in the world. The introduction of new themes, technologies and topics keeps GITEX abuzz with life and we believe this edition will be better than the previous editions.

Plantronics as a company believes in progressing with innovation and investing in right set of technology to ensure smarter communication and this is been our message consistently. Remove your barriers and embrace simply smarter communication, this itself sets us apart from the competition What are the key trends influencing your approach to GITEX 2013 and the offerings you are pushing?

We believe that Wireless mobility and smarter working solutions are the two major

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Bobby Joseph, Director, Middle East and India, Plantronics

How important is GITEX as a platform and event to your organisation?

GITEX is undoubtedly is the biggest platform for any technology company and

we are no different. The show attracts partners and customers coming from various parts of the Middle East and Africa will provide us a great platform to showcase our wide range of products as well as help us spread our message as far as possible.

Highlights

What is the top reason you invest in GITEX — do you see a healthy return on your investment, or is it more about presence/visibility?

As the event gives us a good platform to showcase our product offering, though there may not be a direct correlation to ROI it surely gives Brand Visibility and also strengthens our relationship with Key Unified Communication players like Avaya, Cisco and Microsoft.

What does your company hope to achieve by appearing at GITEX 2013?

Brand visibility, acquiring partners, and understanding customer requirements are the key elements that we hope to take home after the show.

What are your company’s main recent achievements in the Middle East market?

We have recently established a direct entity in the UAE region to serve region more effectively and efficiently. Our investment in manpower and resources clearly outlines our focus and commitment to the region.

Publisher Dominic De Sousa, COO Nadeem Hood, Commercial Director Rajashree R Kumar, Group Editor Jeevan Thankappan Editors Ben Rossi, Tom Paye, Janees Reghelini, James Dartnell Circulation Manager Rajeesh M, Production Manager James Tharian, Senior Designers Analou Balbero, Glenn Roxas, Digital Services Manager Tristan Troy Magma Web Coordinator Jarris Pedroso Photographers Jay Colina, Abdul Kader

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