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60 Mins Show dates: 14-18 October 2012, Dubai World Trade Centre
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| AT GITEX TECHNOLOGY WEEK | Exhibition hours: 11am -7pm
GITEX veteran Oracle is as fresh as ever
Abdul Rahman Al Thehaiban, VP, MEA Few companies can beat Oracle’s GITEX history as it exhibits this week for the 23rd year, but rather than looking back, the software giant is all about the technologies it believes will move Middle East enterprises forward. The most prevalent technology to fall into that category is cloud computing, which subsequently represents the main theme of Oracle’s presence at GITEX 2012.
“Every year we bring the latest technology that has been promoted on a global level. The good thing about this year is that GITEX has happened immediately after Oracle OpenWorld, which took place in San Francisco two weeks ago. Our theme is ‘engineered for innovation’. When it comes to the utilisation of products we want to ensure innovation,” said Abdul Rahman Al Thehaiban, VP, MEA. Recently Oracle has launched a number of engineered systems that demonstrate the innovation that came from the Oracle’s acquisition of Sun Microsystems. However, its main initiative of late was the launch of its cloud offering. “The difference this year at GITEX is the phenomenon of cloud. We believe the event gives us the opportunity to educate our customers on what Oracle can provide in the cloud space,” Al Thehaiban said. “Oracle is the only company to provide a full stack cloud offering. Not so many players can accommodate a heterogeneous environment with a cloud offering, but with Oracle we always give our
customers the options. The options with cloud are to start with cloud and then move on-premise, or to start on-premise and then move to cloud. The other players in the industry go either-or, not both – so that’s a key differentiator for us,” he added. Whilst the hype of cloud in the Middle East continues to rise, adoption rates remain relatively low. Al Thehaiban said this comes down to mindset and awareness. “I think there is no doubt that the Middle East is a huge potential market for the cloud. However, it always takes time for IT offerings that have taken off globally to be adopted in this region. The reason is to gain the market awareness for that offering. We see a lot of customers interested in the cloud but we’re still at the positioning stage for people to develop the right infrastructure and mindset, and that is reflected globally as well. So I think we’re still at the early adoption stage,” he said. He also pointed to the early days of ERP, when the region 4 CONTINUED ON PAGE 4
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