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60 Mins Show dates: 14-18 October 2012, Dubai World Trade Centre
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| AT GITEX TECHNOLOGY WEEK | Exhibition hours: 11am -7pm
MTC to cash in on the demand for IT mega trends
Mohamed Rizwan Noor, VP of MTC Memory Technology Middle East (MTC), the regional distributor for brands such as GenX and Xtreme is working towards cashing in on the demand for handheld mobility devices such as smartphones and tablets in the region.
At GITEX Technology Week 2012, the company is showcasing its line up of latest tablet PCs that are targeted at the low to mid cost segment of the Middle East market. The tablets running on the Android 4.0 platform come in a variety of screen sizes and offer users access to connectivity onthe-go at competitive prices. “We have been studying the market for quite some time now and have noticed a huge demand for mobility products and see GITEX as the right platform to throw the light on the innovations we bring to market. GenX offer consumers’ access to all the applications and necessary features that are packed into compact and extremely portable devices at half the price,” said Mohamed Rizwan Noor, VP of MTC. The company is now working on creating a Windows 8 based tablet device to tap into the demand for much awaited Microsoft OS. “The thing about a giant like Microsoft is the familiarity that comes with their technology; Windows is an
infamous platform with a majority of users praising the platform for its ease of use. Windows 8 will take this usability to a whole different level and we can already see a massive chunk of the market transitioning to devices built on this latest Microsoft platform. This is why our teams are also working on devising an option built on the latest Windows platform that will be offered to consumers at a competitive price,” he added. In addition to the GenX range of tablets, MTC is also showcasing the latest GenX smartphones and digital video cameras at its stand at GITEX Technology Week. The company believes that high quality at lower costs is the secret behind their success as consumers want access to the latest technology platforms but don’t see the need to pay hefty prices for it. MTC and GenX are also set to launch the ‘Android Box’, a device that when connected to an LCD TV allows users to convert these into fully functional Smart TVs. 4 CONTINUED ON PAGE 3
14 -16 MAY 2013, QATAR
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