60 Mins - Day 4 - 12PM

Page 1

Strategic ICT Partner

Technology Partners

60 Mins Show dates: 14-18 October 2012, Dubai World Trade Centre

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| AT GITEX TECHNOLOGY WEEK | Exhibition hours: 11am -7pm

EMC sees “amazing” response to cloud, big data Whilst some may believe the adoption figures of cloud remain low in the Middle East, EMC says it has seen an “amazing” response to its related solutions. “The response to our big data and cloud solutions has in general been amazing over the last couple of months. In the last few months I was pleasantly surprised that so many of our customers have bought in to our strategy and have started speaking to us about building a cloud and big data strategy,” said Mohammed Amin, Senior VP and Regional Manager for Turkey, Emerging Africa, the Middle East and Eastern Europe (excluding Russia). EMC is one of the main pioneers of cloud and credits itself as properly introducing it to the Middle East region a few years ago. “Cloud has been around for 10 or 12 years, but nobody started talking about it until around three years ago when EMC started talking about it and the reason for that is because before that the security industry was not mature enough,” Amin said.

Mohammed Amin, Senior VP and Regional Manager for Turkey, Emerging Africa, the Middle East and Eastern Europe “Right now I would say the security industry has matured and most of the hacking that happens nowadays is because of human error, not the technology itself. So there is a fair amount of trust in the cloud right now, but you do still find customers with reservations. Also, many companies think a higher percentage of their data is sensitive than it actually is. Studies have found that normally no more than 10 or 15% of enterprise data is sensitive,” he added. Amin said cloud is a necessary

technology because of the information explosion and the inability for traditional storage devices to hold the amount of data as it grows. “Information is exploding and in the next eight years we’re going to see information grow by 65 zetabytes, the IT profession is going to grow 1.5 times and the whole disks industry to store this information will grow four times. So we need a different way of doing business and that’s why we’re helping our customers to form a big data and cloud strategy,” he said. Last year GITEX for EMC was all about introducing the region to the topic and gaining trust in the technology. “This year is much better because we are seeing more trust in the cloud. In the next five or so years IT will become a utility where you pay as you use - that is the whole idea of the cloud and the customer has started to understand that this year. That 4 CONTINUED ON PAGE 3

14 -16 MAY 2013, QATAR

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