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Show dates: 12-16 October 2014, Dubai World Trade Centre
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AT GITEX TECHNOLOGY WEEK
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Exhibition hours: 10am -6pm
Dell’s end-to-end play Dell is now a private company and you can probably tell the difference if you walk into the firm’s sprawling booth located at Hall 6 of Dubai World Trade Centre. “Going private has meant that we are now spending 100 percent of our time on customers. We aren’t distracted by shareholders and short-term goals, and there is a laser-focus on customers internally, which is very refreshing,” says Dave Brooke, GM of Dell Middle East. This year at the Gitex Technology Week, Dell is demonstrating
Driven by growth
Arrow Electronics is using GITEX 2014 as a platform to officially launch the brand into the Middle East region since its acquisition of Computerlinks last year.
Identifying a huge opportunity in the Middle East region, the valueadded distributor is participating at the event for the first time with the aim to educate the market on its strengths and value proposition. Jean-Loup Desamaison-Cognet, Vice President for Central and Middle East Region, EMEA for Arrow’s enterprise computing solutions business, says, “We see a huge opportunity in the Middle East region, because it is a fast-growing market. For example in KSA, we have seen a 10 percent growth of the IT investments, which is huge.” “We are looking at growing in KSA
its strategy around end-to-end capabilities – client to the cloud. “Our participation this year is divided across four primary focus areas of our business – data centre transformation, network connectivity, data storage and security solutions. We are also excited about some of our alliance partners such as VMware and Nutanix being part of our presence,” says Brooke. Dell is also showcasing some of the verticalfocused solutions for education and oil & gas sectors 4 CONTINUED ON PAGE 4
and will eventually set up an office in that market. Our strategy is to build and grow our portfolio across the region. We are strong in security, infrastructure and networking, and will continue to focus on these areas,” he explains. According to the VP, the growth for the company will come from the various markets in the region, its skills and knowledge, by sharing best practices from other markets and finally by enlarging its portfolio. “Value-added distribution is about being able to do channel enablement, which is one of our strengths. We are growing faster than our competition because we have the resources, which includes people to 4 CONTINUED ON PAGE 4 support the
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