60mins Day 5 - 12 PM (2014)

Strategic ICT Partner

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Show dates: 12-16 October 2014, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -6pm

HP clear on regional cloud potential Xavier Poisson, Vice President, HP Helion EMEA, believes that his division is a unique, disruptive force that is making its mark at GITEX Technology Week.

“For me, GITEX is evolving in the right way,” he says. “It’s a place you can discuss business, build relationships, and, most importantly, learn who’s on the market for IT transformation.

“What differentiates us is that our cloud is not an Infrastructure-as-aService. For us it’s about how we can enable business value to our customers through cloud.”

Poisson is conscious of the need to satisfy local regulations in terms of data ownership and to ease paranoia regarding public and hybrid clouds. “We deliver services locally so that they are fully compliant,” he says. “We can deliver a single service catalogue, and standards and interoperability are important.

OpenStack enables everything to happen.”

HP believes that rather than feeling skeptical towards cloud adoption, companies should be willing to 4 CONTINUED ON PAGE 3

AOC exhibits wide-ranging portfolio

At Gitex, AOC is showcasing the latest line-up in monitor technology covering both brands – AOC and Philips. AOC products on display include USB monitors, Android and Windows-based all-in-one touch monitors as well as gaming monitors

with NVIDIA G-SYNC feature.

“Apart from monitors, we have also displayed our new range AOC tablets and smart phones that we intend to launch Q1 of 2015 in Middle East Africa region. Gitex helps us to showcase our products especially for partners who would be interested in dealing with these products in future. We expect the show will enable us to enhance our reach deeper across the region,” says Vineeth Sebastian, Regional Sales Director, AOC MMD, MEA. He adds that AOC’s primary reason to participate at the show is to gauge the pulse of the local market. “We are here to create more

awareness about our products and solutions, network with industry peers, understand market dynamics and requirements of customers more closely by meeting people from all over the region.

“GITEX is much more than just visibility, we believe that it offers a great platform to connect with corporates, end-users, dealers, distributors, resellers, channel partners and even technology enthusiasts.

The event provides wide opportunity to expand business network and dig deep into new territories.”

AOC is located at stand C8-30, Hall 8 at the Dubai World Trade Centre.

WHAT’S INSIDE

‘Arm your endpoints’ says Bit9 at GITEX 2014

Q&A with F5 Network’s Diego Arrabal

Sage Middle East to further enhance their reach in Saudi Arabia

*Based on internal Dell analysis in July 2013 based on Dell Compellent flash-optimised vs.spinning disk arrays and an internal test performed by Dell in March 2013 with Storage v6.310 on dual SC8000 controllers running OLIP type workloads using IOmeter with a 100% random, 70/30 read/wirte mix and 8K sector transfer size achieved this IOPS performance.

Actual performance/latency will vary based on configuration, usage and manufacturing variability **Based on internal Dell analysis performed in May 2013, comparing similar Dell Compellent offerings to EMC VNX Family, HP 3PAR StoreServ, HP EVA, IMB V7000, IBM XIV, Hitachi Data Systems HUS 100 Family,and Oracle Sun ZFS Storage Family and competitive US list pricing from Gartner Inc, Cp Storage, as of June 2013. Š 2013 Dell Inc. All rights reserved.

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HP... embrace it as it will stimulate the use of further services. “The region is looking for content to feed the cloud,” Poisson says. “If you’re a government entity you want to use the cloud to build services and follow the example of existing services that can be provisioned via the cloud.

This will act as a business enabler.”

In terms of the company’s regional strategy in the near future, Poisson sees huge potential. “We plan to invest in the right resources and partner ecosystem, and see the capacity for a lot of development here,” he says. “In two years’ time cloud is expected to be 25 percent of the global IT market, and as a disruptive force HP stands to be a leader in this field.”

‘Arm your endpoints’ says Bit9 at GITEX 2014 Bit 9 + Carbon Black is promoting the company’s tagline, ‘arm your endpoints’ at this year’s ICT event, GITEX Technology Week 2014.

Aquib Aftab, Regional Director, Bit9+Carbon Black says the regional security landscape is evolving as businesses implement new and emerging technologies.

Aftab says, “The focus is to meet as many customers and partners as possible. From an IT security perspective, there has been a lot of investments being done by customers on the network side of the business, but very little done on the end points and server. Most customers believe that antivirus will take care of these security threats,

however, antivirus is fighting a lost battle. There are dedicated zeroday, targeted and malware attacks which are happening across the globe and these antivirus solutions are not good enough.”

“GITEX is a huge PR exercise for the entire region as everyone comes here. We have grown to a certain level and we are expanding people in the region by placing people in certain potential countries. We are doing couple of partnerships with certain resellers. It is one platform where you may not think of someone and end up meeting them. It is a great platform to be present at.”

The company is trying to educate the customers about emerging

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threats and claims it has been successful in doing so. Today, he says, customers are aware about how the market dynamics are transforming and understand the paradigm shift in terms of traditional approach to security solutions.

The company is looking to grow by 100 percent by the end of this year.

“The regional security landscape is evolving as businesses implement new and emerging technologies” Aquib Aftab, Regional Director, Bit9+Carbon Black

Q&A with F5 Network’s Diego Arrabal GITEX is a wonderful indicator of the region’s ICT health.

Every year the show becomes more innovative, engaging and influential. F5 Networks is proud to contribute this rapid and continued progress.

Diego Arrabal, VP, Southern Europe and Middle East, F5 Networks

How long have you been exhibiting at GITEX? F5 Networks has attended GITEX since it first set up operations in the region seven years ago. We’ve had our own stand for the past four years as our presence and influence continues to grow.

What is the relevance of the exhibition to your business in the region?

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GITEX is a great place for us to raise general industry awareness about what we do and provide input to thought-leadership discussion on topics like cloud, the evolution of the software defined data centre and security.

How do you believe GITEX is an indication of ICT health in region/what do you believe is special about GITEX this year?

What will you be doing special at GITEX/will you be launching any new solutions?

This year’s show is probably the most prominent showcase yet for our Software Defined Application Services capabilities.

Our key differentiator here is F5 Synthesis, an architectural vision that promotes the delivery and orchestration of SDAS throughout data centre, cloud, and hybrid environments.

Synthesis is a direct response to an IT landscape with exponentially increasing users, internet-connected devices and vital applications. To support this growth, we see the ability to massively scale services, elastically provision resources, and interoperate with a variety of open and proprietary platforms as unavoidable and essential.

What are the key trends we can expect in the next two years?

The key trends we see in the region include the increasing importance of cloud, the move towards the software defined data centre, and the security. The latter is particularly important in the region, which has a significant

smart device user-base and huge tech-driven development plans.

The onus is now on businesses and organisations to do everything they can to better understand the diversity of attacks they are likely to face and get their defences in order. Those that get it right will be rewarded with customer loyalty and profit. Those that don’t are likely to take a big hit in terms of brand damage, quality of service and overall competitiveness Are you planning on being back next year?

F5 Networks will be back next year bigger and stronger, and we are already looking forward to it!

“Synthesis is a direct response to an IT landscape with exponentially increasing users, internetconnected devices and vital applications. To support this growth, we see the ability to massively scale services, elastically provision resources, and interoperate with a variety of open and proprietary platforms as unavoidable and essential.”

Sage Middle East to further enhance their reach in Saudi Arabia Sage Middle East has announced a partnership with GT Tech, a leading information technology company in Saudi Arabia.

The alliance adds value to GT Tech through Sage’s product, Sage ERP X3 – an enterprise resource planning solution that aims to help businesses manage their resources quickly and efficiently from anywhere in the world. The new version 7 of Sage ERP X3 will be launched at the Sage Middle East stand at GITEX 2014.

His Royal Highness, Prince Khaled Bin Al Waleed Bin Talal Al Saud, Chairman of GT Tech said, “The innovative practices and cutting edge technology that Sage

Middle East offers in its products brings a new wave of possibilities to the region. We are thrilled to tie up with an industry leader of their caliber and we hope that our partnership will create rewarding opportunities for businesses looking to flourish in the Middle East.”

“We are very excited to partner with GT Tech” said Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Head of Sage Middle East “Combining our expertise with the company’s diverse reach will enable us to power more businesses towards rapid productivity. The partnership will offer a solid platform for both

companies to expand quickly and capitalize on the flourishing technology market in the Middle East. Our software is fully customizable, easy to use and is also accessible on mobile devices, making it convenient for people to remotely manage their resources and grow their business faster.”

The partnership demonstrates the commitment of both companies to support people and businesses in the region and help them prosper by empowering them with the right tools and applications.

With more and more companies touching base in the Middle East, the opportunity to capitalize on this ever-growing market is huge.

“Combining our expertise with the company’s diverse reach will enable us to power more businesses towards rapid productivity. The partnership will offer a solid platform for both companies to expand quickly and capitalize on the flourishing technology market in the Middle East.”

Keith Fenner, Senior Vice President Sales – Sage ERP Africa and Head of Sage Middle East

gitex HIGHLIGHTS

Chairman Dominic De Sousa, CEO Nadeem Hood, COO Gina O Hara, Publishing Director Rajashree R Kumar, Group Editor Jeevan Thankappan Editors Annie Bricker, Janees Reghelini, James Dartnell Circulation Manager Rajeesh M, Production Manager James Tharian, Senior Designer Glenn Roxas, Analou Balbero, Designers John Magno, Neha Kalvani, Digital Services Manager Tristan Troy Magma Web Coordinator Jarris Pedroso, Photographers Jay Colina, Anas Cherur

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gitex HIGHLIGHTS

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