60mins Day 1 - 12 PM (2015)

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Show dates: 18-22 October 2015, Dubai World Trade Centre

Huawei highlights connected world Huawei has announced a full programme of activities at this year’s GITEX Technology week, showcasing how its end-to-end product and services portfolio can help create a better-connected world for citizens.

A lineup of regional and global Huawei experts will descend on the technology exhibition to share insights about how the development of the Internet of Things and Smarter Cities will prove fundamental to improving the quality of life of citizens and businesses in the Middle East in the decade ahead.

Visitors at GITEX 2015 will also have the opportunity to preview Huawei’s latest technology innovations in the domain of IoT, cloud computing, mobility, Software-defined networking, LTE and the future of 5G connectivity.

Huawei will showcase its solutions across its three core business lines serving telecom operators, enterprise & government entities throughout the region.

“The boundaries of the Internet of Things are quickly expanding and our world is transforming with the development of smart 4 CONTINUED ON PAGE 5

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -7pm

GITEX 2015 OPENS DOORS TO PUBLIC www.businessdna.ae

WHAT’S INSIDE The 35th edition of GITEX Technology Week was inaugurated

by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum today at Dubai World Trade Centre.

Connected cloud technology such as mobile apps, e-government, drones, 3D printing, and robotics will form the foundation of the region’s rapidly-growing Future Cities – a key spotlight at the landmark 35th GITEX Technology Week, running 18-22nd October. By 2025, the global Smart Cities market will reach USD 3.3 trillion, with nearly half of the world’s 26 Smart Cities arising in emerging markets such as the Middle East.

“Spearheaded by regional investment and development, the Middle East continues to be a significant pace setter in driving forward innovative discussion, implementation and knowledge exchange around IoT agendas. In testament to this, the 35th anniversary of GITEX Technology

Week will be our most expansive and international edition to date. Our roster of world-renowned thought leaders and global technology companies reflect the strong demand for how Internet of Things technologies such as drones, robotics, and 3D printing can impact daily lives and every industry vertical in the Middle East and beyond,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre, organisers of GITEX Technology Week 2015.

Celebrating transformative technology in the build-up to UAE Innovation Week and in line with the UAE’s Year of Innovation, GITEX Technology Week 2015 will be held under the theme of “The Internet Future of Everything,” revolving around the pillars of Innovation, Connected Cloud, Big Data, Mobility, and Security.

Focusing on driving collaboration and next-generation agenda setting, a host of new initiatives are being spearheaded for the 2015 event.

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Unitrends showcases Release 9.0 Brocade focuses on ‘the New IP’ at GITEX 2015

Veeam highlights modern data solutions

TOP 5 THINGS YOU NEED TO SEE @GITEX What happens when IOT comes to life Why SMART businesses are switching to Avaya Networks How governments can keep their citizens SAFE Why going DIGITAL is not only for the big guys How DATA ANALYTICS is helping top banks grow profits

Hall - Zabeel Hall, Stand - Z-C20

Growing Together

For A Better Connected World GITEX TECHNOLOGY WEEK 2015 OCT 18-22, Dubai, UAE Visit Us at Z-E20, Za’ abeel Hall, Dubai World Trade Center Website: e.huawei.com/ae Email: enterpriseME@huawei.com

GITEX Mini-site

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GITEX...

In tandem with the Year of Innovation, the GTX Horizons Zone will showcase leading edge demonstrations of next generation disruptive technologies across 3D Printing, Autonomous Vehicles, Drones and Robotics. Innovation, Interoperation and Disruption will continue as themes across the GTX Ignite conference, a powerhouse of global thought leadership, and GTX Innovation Tech Talks, free to attend sessions, that will host over 100 sessions with 150-plus global futurists, including the Prime Minister of Estonia, ICT ministers from Egypt, Kenya, and Nigeria, and senior executives from Accenture, BP, Boeing, and Facebook.

In partnership with the UAE Drones for Good Award, GTX Horizons’ Drones Zone will host a selection of this year’s award winners, and

drones from top manufacturers such as DJI, the world’s largest manufacturer of drones.

The GTX Hub will form the umbrella of industry vertical-focused digital transformation, providing new research, networking, and solutions for the key verticals of banking, construction, education, healthcare, retail, and oil and gas. This is being driven by reports that the GCC’s vertical specific software market is set to nearly double from USD 756 million in 2014 to USD 1.45 billion in 2020.

At the Robotics Zone, sponsored

by DigiRobotics, attendees can learn how to enable robotics for the IoT era and witness the latest robotics across industry verticals.

The event’s first-ever 3D Printing area, sponsored by Jacky’s Business Solutions LLC, will showcase 3D printing across a variety of materials, and how it can impact fields such as healthcare, education, and manufacturing.

Additional new and expanded GITEX Technology Week features include the world’s largest Google CSI Lab, All Night Hackathon, Hot Stuff Awards, Student Lab, and networking platforms the Connexions Majlis, Connexions Lounge, and Connexions Online.

Co-located events include the GSMA Mobile 360 Series, the region’s leading mobile community conference, and InfoComm MEA, the Middle East and Africa’s leading audio visual technology event.

Reinforcing GITEX Technology Week’s standing as the largest ICT exhibition in the Middle East, Africa, and South Asia, and the third largest in the world, the show is expecting more than 130,000 visitors from over 150 countries, with more than 20,000 C-level executives, and more than 3,600 exhibiting brands from 62 countries.

Global interest in the event is being further driven by the growth of Future Cities initiatives, which in the UAE is being

spearheaded by the Smart Dubai Initiative and UAE Vision 2021 – key drivers of the country’s digital transformation.

“Dubai is committed to becoming a global benchmark for Smart Cities of the future. We are collaborating with leading public and private organizations to meet the needs of all residents and visitors, from government to education and healthcare, through a connected and responsive citywide infrastructure.

Together with our partners, we are enabling smart economic conditions driving entrepreneurship and global competitiveness that will serve as a model for emerging nations. We are continually reviewing and refining the latest technology innovations, from mobile apps to drones, to understand how we may adopt these tools to make city experiences more seamless, safe, efficient and impactful for all,” said Dr. Aisha Butti Bin Bishr, Assistant Director General of The Executive Office and SmartDubai Taskforce leader.

Unitrends showcases Release 9.0

Mike Dalton, Senior Vice President of Worldwide Channels and International Field Operations, Unitrends

Unitrends is showcasing the beta version of its Release 9.0, a backup software targeted at providing a user experience that reconciles simplicity with sophistication, without sacrificing any of Unitrends’ data

protection features and functionality.

According to the company, the new software sets a new industry standard for the customer experience, as it simplifies simplifying everything from system setup and common backup and recovery tasks, to troubleshooting and support.

“With this new software, Unitrends also becomes first in the industry to extend recovery assurance technology to physical systems,” says Mike Dalton, Senior Vice President of Worldwide Channels and International Field Operations, Unitrends. “We also plan to promote our portfolio of all-in-one cloud enabled vertically integrated backup and recovery solutions for physical, virtual and mixed environments.

Our solutions portfolio of physical and virtual appliances and proof of

recoverability solution, ReliableDR, are known for their ease of use that can be deployed at nearly any environment.”

Dalton further highlights that the Middle East is a very important market for Unitrends and the company is making significant investments in this region. Over the last few years, it has achieved considerable growth in Europe and have made significant inroads in the MEA region as well. GITEX, being the region’s premier technology exhibition, serves as the perfect platform for Unitrends to showcase its top technologies and demonstrate its leadership in data protection and disaster recovery solutions. The event is also an ideal forum for them to meet their regional customers and partners at a single location

Focus Softnet demos Focus 8

Focus Softnet is showcasing the leaps in product enhancement that they have brought about in their flagship new product, Focus 8, and their other mainstream solutions such as the

Focus CRM Suite, with the Sales & Service, Facilities Management, and Property Management solutions, as well as the Focus Retail Suite, which includes the Focus Point of Sale

and Focus Restaurant Management Systems, at the 35th anniversary edition of GITEX Technology Week 2015, being held at the Dubai International Convention Centre, from October 1822, 2015.

In addition to this, Focus Softnet will use GITEX, the largest ICT exhibition in the Middle East, to showcase its successful range of generic and vertical specific enterprise software solutions for various industries including manufacturing, trading, healthcare, services, and real estate, to name a few, and showcase their aggressive partnership model as well. Focus

and share the company’s vision, resources and product roadmap.

“Through our participation here at GITEX, we are looking forward to increasing our brand visibility, strengthening our channel network, meeting new customers and sharing our value proposition with them,” says Dalton. “Channel partners have been a guiding force for Unitrends’ growth in the region. Apart from strengthening our existing partnerships, we hope to add new customers and partners at GITEX 2015.

“We believe that GITEX is definitely growing from strength to strength and what we like about GITEX is that we get a focused audience from across the region that are looking for the latest technologies. We have received great response from our participation at GITEX over the years.” Dalton concludes.

Visit Unitrends at Hall 7, stand A7-50.

Softnet will also promote its Managed Services, HR and Recruitment services, Business Process Consulting and implementations services to partners and customers from across the region.

“Ever since Focus Softnet set up base in the UAE, we have not missed participating in a single GITEX. The event provides us with an opportunity to meet customers, partners and potential partners. Given the reach of the platform, GITEX brings together enterprises from across the GCC and Africa, allowing us to the ability to increase the awareness of our brand, products and services to a larger audience. As with every year, this year we hope to sign 4 CONTINUED ON PAGE 7

VISIT US @ GITEX 2015 STAND# D1-21, HALL 1

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Huawei... and safe city technology. Within the Middle East cities are already becoming more intelligent and connected, changing the way that its citizens and enterprises interact.

This year at GITEX, Huawei will be focusing on the power of the Internet of Things and highlighting the endless possibilities of creating open, flexible and pervasive technology”, commented Charles Yang, President, Huawei Middle East. “During GITEX 2015, we also look forward to further strengthening our relationship with top regulators, channel partners, service providers and customers from around the globe as technology innovations continue to help drive businesses’ bottom lines.”

Global and regional experts from the ICT company will also highlight key trends that are driving its

innovative ICT solutions in the Middle East such as the convergence in cloud, safer city networks, agile service connections and smart IoT solutions based on 4.5G and software defined networking (SDN) technologies. As part of their participation they will also unveil a series of new additions to its solutions portfolio, coupled with live demonstrations and interactive case studies offering strategic guidance to governments and businesses on how to approach developing an IoT wide infrastructure.

Furthermore, during the exhibition Huawei will showcase a range of its ICT innovations including its software-defined agile solutions, agile campus networks, agile IoT applications, service-driven distributed cloud data centre (SD-

Charles Yang, President, Huawei Middle East

DC2), eLTE critical communications solutions and its range of unified communications and convergence technologies such as its UltraHD video conference products, alongside many others.

The company will also preview how its integrated portfolio of vertical industry solutions can be used

to create a competitive business advantage in the fields of oil & gas, transportation, government, hospitality, education and healthcare and banking.

All of Huawei’s latest solutions and products can be found in the GULFCOMMS sector in Zabeel Hall ZE20.

Advanced Threat Protection: Secure Against Both the Known and the Unknown

To learn how, visit www.fortinet.com/atp

Visit us at GITEX 2015 Hall 2 Stand B2-1A 18-22 October 2015 World Trade Centre Dubai

Brocade focuses on ‘the New IP’ at GITEX 2015

Yarob Sakhnini, Regional Director, MEMA, Brocade

At the 35th edition of GITEX, Brocade will continue to strengthen its portfolio around ‘The New IP’ trend. According to the company, it will reinforce this concept for the next two years. As per reports

from research analyst IDC, the ICT industry is undergoing accelerating transition to the 3rd Platform for innovation and growth.

Yarob Sakhnini, Regional Director, MEMA, Brocade, says, “Today the 3rd Platform is being built on mobile computing, social networking, cloud services, and Big Data analytics technologies. This is inextricably linked to The New IP.” The New IP is a virtualised IP underlying network platform that provides a more dynamic, automated capability based on leveraging software and virtualisation, allowing customers to exploit best-of-breed technologies, based on open architectures and open ecosystems, and not be locked into any one vendor.

“A flexible, efficient and intelligent

network affords organisations greater agility, reduced time-tomarket, increased reliability, and a serious reduction in the power and space used in the data centre,” he adds.

According to Sakhnini, ROI is the most important factor when it comes to participating in shows like GITEX, besides building brand awareness and equity.

“We keep a close eye on the business leads we generate at GITEX right up to the point where we convert these leads into actual business. We also hope to expose our brand and gain wider brand recognition.”

The company believes that GITEX is an excellent platform to understand the dynamics and requirements of the local

market, connect with partners and customers, exhibit broad range of innovations and expose the brand to a wide audience.

While there was a lot of talk on emerging trends such as Big Data, SDN, NFV, cloud computing and IoT at last year’s show, it was however, from a more conceptual perspective.

“This year we actual saw those technologies come to fruition and in the next year or so we will see these same trends gain momentum leading to deployments. In the near future we will get to see very exciting and futuristic technologies, especially in the IoT space. Gitex is a fixture on our events calendar so we will definitely be back next year.”

Visit Brocade: Hall 4, stand number A4 – 3

A10 highlights ADC product line

Glen Ogden, Regional Sales Director, Middle East, A10 Networks

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A10 Networks highlights its security focus at GITEX with NextGeneration Application Delivery Controllers and DDoS mitigation solutions.

At the show, the company is displaying Thunder appliances, including Application Delivery Controllers (ADC) with SSL Insight and Threat Protection Systems (TPS) that ensure user-toapplication connectivity is fast, always on, safe and secure.

Glen Ogden, Regional Sales Director, Middle East, A10 Networks, says, “The A10 Thunder

TPS product line is the industry’s highest performing multi-vector DDoS detection and mitigation solution per rack-unit. Thunder TPS can mitigate attacks of over 200 million packets per second (PPS), and provides various deployment modes and the RESTful aXAPI to integrate into any network architecture.”

While the industry will continue to buzz about Big Data, cloud, mobile, social and IoT, Ogden believes security will remain at the top of the priority list of most CIOs and CTOs.

Over the coming months, the company expects to see many more cloud services being deployed in the region. “So, this is still a space to watch. Cloud has also been driving our understanding of data usage with latest statistics showing business is nearly doubling its use year on year. Therefore, ‘Big Data’ is fast becoming a priority with most organisations,” adds Ogden.

Operators will start looking at technologies such as Network Functions Virtualisation (NFV) and Software Defined Networking

eHDF presents cloud and DR services

Yasser Zeineldin, CEO

eHDF is showcasing its enhanced managed hosting, cloud infrastructure and disaster recovery services, as part of its presence at GITEX. “We will showcase enhancements made to these services,” says Yasser Zeineldin,

(SDN). And security – whether it is mobile security or DDoS will also be much talked about in the next year.

Also, Internet of Things (IoT) will have gained momentum and by next GITEX, there will be much talk about deploying IoT technologies.

He adds, “GITEX provides us with the ideal platform to not only educate enterprises about these threats, but more importantly, to demonstrate how our solutions can help regional customers accelerate and secure their data

CEO, eHosting DataFort. “These enhancements include data centre upgrades, technology refreshes and new network, security and storage technologies that augment and support these services. Demonstrations and

centre applications and networks.

“No other ICT event in the region gives you as much access to partners and customers as GITEX. It’s a ‘not to miss’ technology event and a great platform to build on existing relationships and forge new ones. Our business in the Middle East has only been growing from strength to strength over the past few years, so we undoubtedly will be back again next year – bigger and better.”

Visit A10 Networks: Hall 1, Stand D1-36

presentations on the stand will aim to provide visitors with a deeper understanding into these robust and reliable IT solutions.”

According to Zeineldin, GITEX is a very important networking platform for the company to meet existing customers, strengthen relationships and gain potential long-term business partnerships and customers. The trade show draws many SMEs and large enterprises from around the region seeking IT solutions, and eHDF’s participation is aimed at enabling the company to share its latest service innovations with the market.

“Our market research and understanding guides us into expanding our portfolio to ensure that we are able to service UAE’s unique IT requirements as a one-

stop-shop hosting services provider.

Simultaneously, we work hard to collaborate with our top technology partners who provide us with the latest products which enable us to tackle unique customer demands.”

Zeineldin adds. eHDF has recently become the first company in the Middle East to achieve Cloud Security Alliance’s Secuity, Trust & Assurance Registry (CSA STAR) certification. After undergoing a rigorous audit process conducted by British Standards Institution (BSI) to measure the company’s security capability levels, eHDF was awarded the gold raring, which is the highest rating that can be awarded to any cloud service provider. eHDF is at Hall 6, Stand: CLD19.

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revolutionary mid-tier ERP solution with fully integrated with Business Intelligence (BI) tools, and the complete range of Focus’ ERP solutions, equipped with Financials Management, Supply Chain, HCM, and other related modules. Focus will also demonstrate its vertical specific capabilities through demonstrations of the enhancements within the Focus CRM Suite, Focus Retail Management Suite, as well as the various other industry specific solutions including INSTA, Focus’ healthcare industry solution.

This platform will also provide an opportunity to promote Focus Softnet’s Managed Services, HR and Recruitment services, Business Process Consulting and implementations services to customers across the region.

Focus... a few new partnerships and hold product demos for our customers and partners while highlighting that our solutions are highly customizable and can be adapted to suit our customers’ business needs,” says Ali Hyder, Group CEO of Focus Softnet.

The main product to be showcased at GITEX will be Focus 8, the company’s flagship new generation ERP that fully integrates a comprehensive BI tool and provides real-time, multi-dimensional posting of transactions which result in real-time reports. Also on the list of products will be Focus Softnet’s Focus i, a

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