60mins Day 1 - 2 PM (2015)

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Show dates: 18-22 October 2015, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -7pm

AVAYA TO HIGHLIGHT AVAYALIVE ENGAGE SOLUTIONS

Mohammed Areff, Vice President, Middle East, Africa, and Turkey

Avaya has announced that it will be bringing its AvayaLive Engage solutions during GITEX Technology Week.

AvayaLive Engage, according to the company, aims to deliver an immersive web experience that allows IT and business professionals from across the region to explore GITEX even though they are not physically present at the event. The virtual stand will be accessible from any

Internet connection or browser, allowing visiting professionals use custom avatars to move around the stand and the wider area.

Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya, said, “By bringing GITEX to the wider world through AvayaLive Engage we are proud to showcase how successfully the region is embracing 4 CONTINUED ON PAGE 3 digital

Cisco partners with GBM, Alpha Data and Intel Smart Cities

Rabih Dabboussi, General Manager – UAE, Cisco

Gulf Business Machines (GBM), Alpha Data and Intel will have a

presence at Cisco’s Stand number Z-B40 in Zabeel Hall – Intel as Technology Sponsor, GBM as Titanium Sponsor and Alpha Data as Platinum Sponsor.

Embracing the overriding themes of the ‘Internet of Things (IoT) and the ‘Internet of Everything’ (IoE), the companies will join Cisco to demonstrate ‘real life’ Smart City scenarios to visitors as well as showcase their key business architectures and technology solutions that will help facilitate digital transformation in the IoT/ IoE era.

Highlights at the stand will

include an augmented reality city as well as a government transportation demo. Other areas of the stand will showcase the key business architectures and solutions that will be key for digitisation including security, cloud, data centre and virtualisation, mobility and collaboration. The companies will also use the platform to demonstrate how smart technology solutions are and will play an increasingly important role in improving the quality of life, not just for upcoming generations, but for everyone today.

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www.businessdna.ae

WHAT’S INSIDE

Securifi to promote latest products Starlink to highlight risk management solutions

MoI showcases security and smart services

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Avaya...

transformation. While organisations in other parts of the world are often burdened with legacy environments, enterprises here in the region can be more agile and flexible in their technology deployments.

Avaya’s engagement solutions enable organisations to deliver smoother, richer experiences and accelerate their digital transformation journey. GITEX is the perfect platform for us to demonstrate our technology solutions and also to highlight the great strides the region is making in digitisation.”

In addition, the business communications company, will be exhibiting real-world customer deployments of its latest technology solutions, with live demonstrations underlining how

these are helping governments, enterprises and other business customers here in the region adopt digital strategies. It will also highlight its solutions on digital transformation, omnichannel experience, and collaboration technology and mobility. It will also present its engagement solutions targeted at small and medium sized businesses.

Avaya will also be bringing a “Guardian Angel” to GITEX 2015, a demonstration showcasing how digital solutions can transform emergency response services.

Featuring a drone quadcopter, the demonstration will show how emergency services can deploy technology quickly to receive fast, accurate information about ongoing incidents.

Acronis to present data protection platform offerings

Guurprit Ahuja, Director, Middle East and Africa

Acronis will present its complete data protection platform offerings at GITEX. The event will also see live demos of Acronis’ latest cloud solutions for backup, disaster recovery, and secure file sync and share.

The data protection company aims to deliver businesses of all

sizes a broad set of data protection solutions for both on-premise and cloud deployments. It will showcase a number of its solutions such as backup cloud, disaster recovery service, files cloud and access advanced among others.

Guurprit Ahuja, Director, Middle East and Africa, Acronis, said, “The Middle East is a vital market for data protection and Acronis has made significant investments in the region to further strengthen our presence here, including bringing on new partners to help service the local market. GITEX serves as the perfect platform for us to showcase our best-of-breed solutions and engage with local businesses, organisations and experts to discuss the latest innovations in data protection, including cloud services.”

ESET to launch new managed service programme

Pradeesh VS, General Manager

ESET will announce its new Managed Service Programme (MSP) in the Middle East, intended to equip ESET MSP partners with the tools for simpler licensing and management at GITEX 2015.

The company further highlighted that the main focus for this new programme are existing managed service, managed network, cloud,

hosting and application providers who would like to build their offerings on security solutions from a global vendor, as well as VARs and LVARs who plan to start offering managed services in addition to their current core business offerings.

Pradeesh VS, General Manager, ESET Middle East, said, “We have combined top technologies, with a forward-thinking approach that enables our MSP partners to easily leverage and scale our security solutions across their customer base. They can now move to a simplified and more profitable daily-billing, monthly-

invoicing model that enables them to pay only for the seats that have actually utilized. Most significantly, they will have the flexibility to add or remove licenses without needing to contact ESET.” The company underlined that through ESET MSP Administrator Web-Console, providers can create, enable and disable sites and manage product quantities from a single and easy to use interface. The programme can give MSP access to the entire range of ESET home and business solutions covering endpoint security, file security, and mail security for all popularly used platforms.

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Cisco...

“We very pleased that GBM, Intel and Alpha Data, will be joining forces with Cisco at GITEX Technology Week this year.

Together, we can drive a stronger message of how digitisation will be vital for Middle East countries and organisations to embrace the IoT/IoE era. Digital disruption has the potential to reshape markets faster than perhaps any force in history by increasing a country’s GDP, reducing spending and creating much needed jobs.

Together with GBM, Intel and Alpha Data, we plan to unveil our ‘Digital Acceleration’ strategies and demonstrate how organisations can become fully digitised in the 21st century,” said Rabih Dabboussi, General Manager – UAE, Cisco

Securifi to promote latest products

Mohammad Meraj Hoda, President, World Wide Sales and Development, Securifi

Securifi will use GITEX as a platform to promote its range of Almond

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routers – touchscreen wireless routers, meet with customers and scout for new channel partners across the region.

The company also aims to expand its operations in the Middle East by signing on new partners across the region during its participation at the event.

Rammohan Malasani, Founder and CEO, Securifi, said, “Since our company’s inception in 2012, Securifi has invested heavily in research and development to create a revolutionary new touchscreen wireless router, which is simple to

use and features the fastest possible connectivity speeds and delivers the ultimate connected home automation experience to help make people’s lives easier and their world a smarter place. Our innovation – Almond has received great reviews by users and reviewers alike and has seen a rapid increase in market share in the router category. After our global success, we are looking to replicate this in the Middle East as well.”

Mohammad Meraj Hoda, President, World Wide Sales and Development, Securifi, said, “GITEX Technology Week 2015, being the

Middle East region’s largest ICT exhibition, is a perfect platform to announce our Middle East foray. Our aim is to create brand awareness for our products, hold demos for customers and meet with distributors and resellers from the region and onboard strong partners to expand our market reach.

Through our participation in GITEX, we plan to make a strong Middle East push for our products. We are confident, we will achieve all of this and more at the event.”

Securifi is exhibiting at Stand No. Z-36, Zabeel Hall.

Snow Software, Crayon to demo software license optimisation Snow Software and Crayon will launch live demo sessions for IT professionals on the best licensing practices, the benefits of the Snow License Manager Tool and the right solutions that help organisations reduce licencing costs, improve availability and minimise compliance risks.

Software licensing is a fundamental asset for organisations, which are facing various challenges in managing their software assets. According to Snow Software its integrated Software Asset Management (SAM) platform, delivered by Crayon, can address all these

challenges through providing an integrated solution to manage inventory, data consolidation, software intelligence and license management.

Jacob Christensen, SAM Manager, Crayon Middle East, said, “Our aim is to showcase how Crayon can guide businesses in the acquisition of the right licensing module supported by the Snow License Manager Tool. Snow License Manager ensures real-time software licensing compliance overview, help optimize licensing budget and increase the level of cyber security across any network. The

Jacob Christensen, SAM Manager, Crayon Middle East

Crayon and Snow combination will be the ideal software licensing platform that can guarantee a strong yet smooth control of IT

landscape of any organisation.”

Crayon Middle East and Snow Software will be at Hall 7, Stand C7 – 30.

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Starlink to highlight risk management solutions

Mahmoud Nimer, General Manager

StarLink will promote its risk management and security technology offerings and showcase 12 leading vendors from its portfolio at GITEX Technology Week.

According to the company, GITEX is a good platform for them to nurture partner, customer and vendor relationships, each of whom can have the opportunity to network with each other on the stand.

Visitors of the StarLink stand can also meet with the company’s management team and learn more about its security framework, solutions lifecycle and business strategy.

Mahmoud Nimer, General Manager, StarLink, said, “We are excited to be at GITEX again this year, and to engage 12 of our vendors with our customers and partners to help in the further fortification of enterprise networks.

“We want to be able to communicate the risks organisations are facing, and how StarLink’s consultative approach and support delivery capabilities, backed by a robust in-house technical team and a strong bandwidth of strategic partners from across the region, can help customers identify and address their security challenges.”

Starlink will be available at Stand A2-2.

Dubai Smart Government to showcase smart transformation achievements

H.E. Ahmad Bin Humaidan, DSG Director General

The Dubai Smart Government Department (DSG) and 36 other government entities will be participating this year at its 3,800 square metre stand, and will

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feature all the latest government smart apps, services and solutions made throughout their journey towards smart government, under one roof.

H.E. Ahmad Bin Humaidan, DSG Director General, said, “In this year’s edition of GITEX we are providing a fully equipped platform for the public and visiting delegations to be familiar with the practical steps taken

by DSG and Dubai government entities for transformation into smart government. This is in implementation of DSG’s Strategic Plan 2014-2017, which was carefully formulated after the initiative of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; and the directives of HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive

Council, for the prompt shift to smart government.”

Bin Humaidan explained that various areas have been allocated to enable the participating government entities to showcase their smart services and apps through a realistic model that would simulate smart services in a city seeking to be the smartest city in the world. Services and apps would be showcased live for most Dubai government entities including Dubai Municipality, Dubai Health Authority, Dubai Electricity and Water Authority, Dubai Police, Roads and Transport Authority, and Dubai Financial Market among others, so that users can test them and interact with the features.

MoI showcases security and smart services The Ministry of Interior is participating in the GITEX Technology Week 2015 events, which kicks off on Sunday at the Dubai World Trade Centre (DWTC). In its pavilion at the exhibition, the ministry will display the latest generations of modern techniques as well as several initiatives and smart services provided to the public The ministry will also showcase the advanced technological systems used to support field operations, and will acquaint the public with the projects and techniques it uses.

Lieutenant Colonel Faisal Mohammed Al Shimmari, Executive Director of the Smart Government Program at the Ministry of Interior, said that the ministry marks its 15th consecutive participation at the industry’s prestigious technology event, and aims to promote its myriad of smart services and introduce them to customers. “This approach is in line with the Government’s wise vision to ensure the accessibility of the services to all individuals and improve the competitiveness of the UAE, in a way that reflects the prestigious stature it has achieved among world countries,” he noted.

Lieutenant Colonel Al Shimmari added that the Ministry of Interior constantly endeavors to improve mart

services provided to customers, to reflect the UAE vision 2021.

“This is achieved through maintaining the levels of service availability and standards of quality and excellence, so as to boost the customer’s confidence and satisfaction and meet their expectations,” he said.

Moreover, he emphasized the diligent work carried out by all police and security sectors to implement initiatives and projects that make optimal use of information and communication technologies in an innovative and intelligent way; as well as to develop and enhance services, by making them available and accessible around the clock, reducing the cost and time necessary to obtain the service; thus achieving the public’s expectations, meeting

the coveted aspirations and boosting the country’s global competitiveness.

He also noted that the smart government is seeking to provide all kind of services in one place, through mobile phones 24/7, 365 days a year.

“This endeavor is more than just an advertising slogan; it

is indeed a reality, based on a conceptual framework for enhancing customer experience and satisfaction, which includes boosting administrative and technical culture, training highly qualified personnel, and a competitive technical infrastructure,” he continued.

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