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Show dates: 18-22 October 2015, Dubai World Trade Centre
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AT GITEX TECHNOLOGY WEEK
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Exhibition hours: 10am -7pm
Etisalat partners with RTA for Smart Mall service
Etisalat has partnered with Roads and Transport Authority of Dubai (RTA) to deploy the first Smart
Mall service at key metro stations in Dubai. The Smart Mall is a virtual supermarket service. It is an innovative shopping channel for shoppers to virtually interact with their chosen stores or products and make purchases instantly. A pilot Smart Mall will be opened at the Mall of the Emirates metro station. Visitors to GITEX Technology Week 2015 can
experience a live demonstration of the virtual supermarket at Etisalat’s stand (Za’beel Hall). The new Smart Mall from Etisalat will offer customers an immersive purchasing experience, allowing end-users to digitally interact with stores and explore products in an innovative 3D enabled format. Buyers can choose products 4 CONTINUED ON PAGE 3
CNME celebrates excellence in technology at ICT Achievement Awards
www.businessdna.ae
WHAT’S INSIDE Hamdan Bin Mohammed launches ‘Dubai Now’
EZW unveils ‘Mawardi’ HR app
Leaders in the Middle East ICT industry gathered last night for CNME’s sixth annual ICT Achievement Awards.
Held at the Conrad Hotel, the event honoured excellence in leadership and deployments in the technology industry over the
past year. Winners for the evening were picked by an expert panel 4 CONTINUED ON PAGE 5
Buy a Dell Latitude 3000 Series. Upgrade to Windows 10 Pro for free.*
Visit Dell at Hall #6 CLD6
Over Half of Middle East Businesses Encountered Malware Kaspersky Lab Survey