60mins Day 2 - 6 PM (2015)

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Show dates: 18-22 October 2015, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -7pm

PROGRESS DISTRIBUTION AIMS TO EMPOWER CHANNEL

Tim Martin, Chief Financial Officer, Progress Distribution

Progress Distribution, a boutique IT distributor, has recently set shop in UAE, with primary focus on emerging technologies within security, networking, infrastructure and storage areas. Tim Martin, Chief Financial Officer, Progress Distribution, says, “To do business in the Middle East region you need to understand the culture and know how to approach people. We believe the Middle

East reseller market needs to be serviced by people who understand the business.” Backed by several years of experience, Martin along with other key executives who are at the helm of the company – Keith Rich, CEO and Gareth Morgan, Sales Director – come with a thorough understanding of the regional channel space. “Currently we are aligning our strategies to the 4 CONTINUED ON PAGE 3

ARM rebranded as Credence Security ARM, the leading speciality distributor of cyber security and digital forensics solutions, announced yesterday that effective immediately, it will be rebranded as Credence Security. The purpose of this rebranding exercise, which includes a new logo, is to better reflect Credence’s position as one of the most trusted providers of cyber security, digital forensics and IT security solutions in the Middle East, Africa and India.

Commenting on the rebranding, Garreth Scott, Sales Director at Credence Security said, “One of the key reasons that system integrators and channel partners in the region choose to partner with Credence is because, unlike most other distributors, we focus on taking a consultative solution approach – we collaborate with our partners and their customers to understand their needs both from a technology and business perspective and then

work very closely with our partners to deliver tailor made solutions. As such, our clients rely on us and trust us to deliver best in class IT security solutions that will protect their organisations from some of the most severe and malicious attacks.” “It is very important to us that our company name and logo clearly reflect these values of trust and confidence that our partners have in us – and nothing says 4 CONTINUED ON PAGE 5

www.businessdna.ae

WHAT’S INSIDE

ELM unveils 4 new services for accelerating KSA’s e-transformation

Sharjah launches ‘mClass’ smart hotel classification

GITEX 2015 Highlights


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60mins Day 2 - 6 PM (2015) by CPI GITEX - Issuu