60mins Day 4 - 2 PM (2015)

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Show dates: 18-22 October 2015, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -7pm

HP FLAUNTS NEW STYLE OF IT

Herbert Zierl, Managing Director, HP UAE

At GITEX this year, HP is promoting its Idea Economy concept, which is centred around hybrid infrastructure, Big Data analytics, mobility and security.

“Basically, it is about bringing ideas to market as quickly as possible and IT plays a key role in this. Many of our customers want their core infrastructure on premise and we want to help them build a hybrid infrastructure and transform their data centres. HP has also

invested heavily in security products to protect enterprise infrastructure, both from physical and IT perspective, bundled along with services and consulting,” says Herbert Zierl, Managing Director, HP UAE. He says Big Data analytics is a major focus area for HP. “We have solutions that have the ability to analyse even unstructured data and we are engaged with several government 4 CONTINUED ON PAGE 4 entities

Sophos and Cyberoam come together to provide end-to-end solutions

Harish Chib, Vice President, MiddleEast and Africa

Cyberoam and Sophos are coming together for the first time to provide endto-end solutions for both firm’s many customers. The acquisition, announced early this year, expands and deepens Sophos’ already significant product portfolio in network security, by combining Cyberoam’s Unified Threat Management (UTM), next-generation firewall and network security expertise with Sophos’

existing award-winning network security solutions in UTM and wireless security.

Harish Chib, Vice President, Middle-East and Africa, sees GITEX as the perfect opportunity to debut the fruits of the new relationship.

“We have been coming to GITEX for ten years now,” says Chib, “and the crowd has changed a bit. It is much more B2B here now, which is perfect 4 CONTINUED ON PAGE 3 for us.”

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WHAT’S INSIDE

Veritas sheds light on Dark Data STC pens Souq. com e-commerce deal GULF PRECAST SIGNS UP FINESSE FOR BI CONSULTING

Here’s an idea: Design the smallest, fastest, smartest LaserJets ever.

The all-new HP LaserJets.

Now up to 40% smaller and 40% faster.

We started with a blank page and asked “What do businesses need now?” The result is the all-new HP LaserJets, built around a breakthrough in toner chemistry. Thanks to new Original HP Toner with JetIntelligence, the new LaserJets are up to 40% smaller, up to 40% faster and use up to 53% less energy.1

The world’s most preferred printers: Worldwide printer market share, and HP printer brand awareness, consideration, and preference study in 9 markets 2014.

Based on HP internal testing of predecessor devices completed 1/2015 or published information and subject to device settings. Actual results may vary. Faster refers to First Page Out Time (FPOT). For energy efficiency, the HP M252 is 15%, HP M277 is 16% and the HP M553 is 53% lower versus predecessor. For details see hp.com/go/ljclaims © Copyright 2015 Hewlett-Packard Development Company, L.P.

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HP flaunts...

Sophos and Cyberoam...

in the UAE to monetize their huge data sets. We also have a lot of engagements around Smart Cities and Smart Governance. We can bring in best practices and many other values to the local market, and it is exciting to see that UAE is already driving this change and embracing new technologies.

I believe Dubai will emerge as a role model for other cities in the region, because they are building a shared platform across government entities which is a prerequisite for Smart Cities,” adds Zierl.

Though the trend towards a software-defined world is expected to make hardware less and less important,

Zierl says HP’s infrastructure business, which includes compute, storage and networking, is growing at a fast pace globally. “There will always be a requirement for underlying infrastructure and we are proud of our board portfolio.

Our services capabilities are second none and we believe we are the only IT vendor that offers end-to-end solutions, ranging from infrastructure to software to services. We are also the major proponent of open systems, which means that for customers looking for best-of-breed choices, we can help them integrate different technologies in a heterogeneous environment.”

According to IDC Research, the network security market reached $7.9 billion in 2012; UTM comprised $2.7 billion of the market and was cited as the fastest growing segment at 21 percent growth. In the recent Gartner Magic Quadrant for Unified Threat Management, Sophos was again named a “Leader” and Cyberoam a “Visionary.”

“What makes us different,” says Chib, “is that now we can provide end-to-end solutions for our customers.

People want solutions to be simple now, and with this partnership, our customers can get just that.”

The transition places

Sophos and Cyberroam in an ideal position to succeed in what has proven to be a dynamic and fast growing network security market.

W ith the acquisition, the company hopes to accelerate their network security vision by leveraging more resources for product innovation, more sales and partner reach and a higher profile as a disruptive leader in the industry. As for their roadmap, “Training will be completed in the next six months,” says Chib, “we have work ahead of us, be we are excited for GITEX next year.”

Veritas sheds light on Dark Data

Amer Chebaro, Regional Director, Gulf & KSA at Veritas

What will you be doing special at this year’s Gitex and what are you showcasing?

This year, the Veritas team will be allocated on the Mindware stand to demonstrate the new product portfolio in Information Management, Information Availability and Data Insight.

At Gitex, Veritas will be unveiling a significant piece of research based on an EMEA-wide survey highlighting Information Management issues such as data management, cloud and the value of data. The first ‘Databerg Report 2015’ examines the reasons behind the wild growth of dark, useless and expensive data, including the common ‘storage is free’ misconception, and

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looks at what is holding companies back from obtaining true value from their data.

Importantly, Veritas’ research has indicated that 69% of companies in the UAE have no strategy to allocate a business value to their data. This is the highest rate in all EMEA. Also, the cost of maintaining the explosion of data will cost an average mid - large company in UAE millions of dirhams a year.

If this is your first time, what are the reasons for participating?

Gitex Technology Week is an important platform for Veritas to reconnect with our stakeholders, customers and the local ICT community. It is a prime opportunity for us to unveil the newly formed Veritas brand and reinforce our commitment to the region.

Does Gitex help you connect with your customers and partners?

Our distribution partners, such as Mindware, are an extension of the Veritas team and act as a catalyst to showcasing the value of the Veritas solution portfolio, product roadmap, as well as assisting in positioning the Veritas value proposition against regional competitors.

The Mindware teams acts as a knowledge transfer partner to our resellers by training their technical and sales team to deliver the best consultative solution to customers.

At Gitex, Mindware can explain to resellers and customers the reasons behind the split from Symantec into a privately held company owned by equity group, Carlyle. Mindware will also be able to articulate how the split will enable Veritas to invest more in products and solutions that are relevant to our customers based in the Middle East in solving their current and future requirements.

What kind of IT trends do you expect to have an impact on the regional ICT industry over the next 12-18 months?

The digital world is generating more and more data every year, the total amount of data will double every two years between now and 2020. Data centers are being established around the world to house all this flooding information. But the traditional way of throwing hardware and cloud resources at the problem does not solve it anymore.

Companies need to start to shed light into the dark

data and start to reduce the risk and costs and start to delete the data. This basic conversation can be found in various industry and business trends like software defined storage, flash based storage or hybrid and public clouds.

Organizations are looking for approaches to simplify operational complexity, reduce operating costs and remain effective.

Veritas will bring a unique combination of experience in application availability and storage management on premises and in the cloud.

We will support companies to find the estimated 1.5 percent of truly valuable data in their organization and bring new services and insights to life.

Do you have plans to come back to the show next year?

Yes. We will be back in 2016 and you can expect more focus, more engagement and more innovation from Veritas in the next year. Following the separation from Symantec, Veritas will be able to drill down into its core areas and create better products for customers. The business will focus on three key pillars - data protection through backup, data governance through archiving, and high availability.

STC pens Souq.com e-commerce deal

e-Commerce platform Souq.com has today signed a strategic partnership agreement with Telecoms powerhouse Saudi Telecoms Company at GITEX Technology Week 2015.

The partnership entitles STC customers to instantly redeem

their loyalty – Qitaf - points, with purchases made through Souq. com’s website or its mobile application without the need for paper vouchers.

The announcement marks the first e-commerce partnership for STC, and the agreement was

signed by Ronaldo Mouchawar, CEO and Co-Founder of Souq. com and Ayman Al-Shaer Loyalty Program Manager from STC. Mouchawar said, “As the largest e-commerce platform in the region, we are always looking at opportunities to broaden our horizon and help our customers optimise their e-commerce experience. In collaboration with Souq.com, STC customers who are living in the rural areas of Saudi Arabia will be able to leverage their Qitaf points and get access to global products at their fingertips. We are proud at Souq.com to be the only e-commerce brand to sign this

agreement with STC considering that the company is seen as the leading provider of technology services for businesses and organizations worldwide.”

Al-Shaer added, “We are delighted to be collaborating with Souq.com, the number one e-commerce website in the Middle East. Souq.com is an excellent platform to reach our customers across all parts of the Kingdom and grow our digital presence. At STC we are always looking for partners like Souq. com to help bring the best to our customers and maximize our reach so that we are able to interact with our customers in real time manner”.

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GULF PRECAST SIGNS UP FINESSE FOR BI CONSULTING

Finesse signs up with Gulf Precast for providing strategic consulting to define roadmap for their BI & Analytics platform for empowering senior management with actionable insights.

Finesse has been selected

by Gulf Precast to provide strategic consulting to define arobust BI (Business Intelligence) platform to enable their senior management and business unit heads

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with right management information delivery systems.

In this context, the company was looking for service providers / consultants to provide them a BI roadmap document covering all the business operations and the required KPIs, Dashboards and reports and has zeroed down on Finesse to define the BI and MIS roadmap for the company for better visibility of the operations. Finesse

has done the initial scoping based on their BI & Analytics requirementsand is set to start project.

Sudheer Kumar Raju, Director & Chief Technology Officer, Finesse said, “There are very few corporates who would want to define BI strategy and road map with an external consulting firm, and Gulf Precast is one among them. It is important for any organisation to have

clear understanding of what BI is, why we need and how we achieve BI. There is business in BI and without business there is no BI. During our discussion we understood that Gulf Precast has clear understanding of how important business is in BI. They have insisted on having a consultant with relevant business experience.

At Finesse we are proud to associate with Gulf Precast.

Our industry experience combined with visionary leadership of Gulf Precast will make this project a benchmark in the industry.”

Gulf Precast is a UAE Leader in Precast Manufacturing, with six fixed precast manufacturing factories, four in Abu Dhabi and two in Dubai, the company can produce up to 1,240 M3 per day, which is the largest precast capability in the UAE. Mohammad Shahzad, the Information & Communications Technology Manager at Gulf Precast said, “We have deployed ERP system which integrated our processes end to end that covers not only the financial modules but also modules specific to the precast manufacturing industry.”

GITEX 2015 Highlights

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