60mins Day 5 - 12 PM (2015)

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Show dates: 18-22 October 2015, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -7pm

Phenomenal week for Dell It has been quite the week for Dell, exhibiting at GITEX in Hall 6. Of course, the recent announcement of the company’s merger with EMC has kept the stand buzzing, and as the annual Dell World Forum continues to pump out new announcements, Dell has a great deal to talk about.

The story of Dell is one that has been aligned with their customer.

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Driss el Ougmani, General Manager Middle East, Africa and Turkey, Dell

Etisalat enhances managed security services portfolio

(L to R) René Bonvanie, Chief Marketing Officer, Palo Alto Networks and Salvador Anglada, Chief Business Officer of Etisalat

Etisalat has announced the signing of an agreement with Palo Alto Networks, the nextgeneration security company, to bring next-generation security services to organisations across the Middle Eastern region.

During GITEX, held 18-22 October in Dubai, senior officials from Etisalat and Palo Alto Networks met to celebrate the completion of the agreement.

Under the terms of the agreement, Etisalat will expand its Managed Security Services

offerings to include the Palo Alto Networks next-generation security platform, delivering the latest security technology to help organizations safely enable applications and protect their computing environments from known and unknown cyberthreats, without having to manage and monitor the technology themselves. This can help organizations prevent successful breaches without requiring significant 4 CONTINUED ON PAGE 5

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WHAT’S INSIDE

STC, F5 sign cloud computing agreement Souq.com launches Windows 10 app

GITEX 2015 Highlights

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Fast Lane pens Unify deal

Dell... humble beginnings, the company has grown exponentially, and has now positioned itself to be an end-toend solutions provider for their customers. “It has truly been a phenomenal week here at GITEX,” says Driss el Ougmani, General Manager Middle East, Africa and Turkey, “and it is a great time to be a part of Dell.”

Yesterday, the company announced its latest offering, perhaps the most significant refresh to its OptiPlex commercial PC portfolio in five years, the Wyse 5050 AIO zero client for VMware. “This is huge for our customers in the GCC,” says el Ougmani. “According to IDC, Dell was the number one provider of

thin clients worldwide for 2014.”

The company is set to top that record, as this year, Dell has shipped more thin clients than any of their competitors. These new offerings are designed to increase employee productivity by helping them seamlessly connect to the business critical data and applications they need to get the job done.

“A lot of customers are used to seeing vendors talk in silos,” says el Ougmani, “They simply don’t have the offerings to speak otherwise.” Dell has done the footwork to deserve its new hashtag, #onedell this year. To check out the plethora of new offerings from Dell, visit the stand in Hall 6.

Fast Lane Computer Consultancy, today announced a partnership with Unify, as its first authorised training centre for Middle East.

“Fast Lane’s success thus far is due to the solid strategic alliances we have built with our bespoke vendors.” said Josef Miskulnig, Founder and CEO of Fast Lane.

“Our mission is to empower the region’s talent with the knowledge and expertise required for today’s technological challenges. Unify’s architecture and product portfolio is dedicated to transforming how the enterprise communicates and collaborates. They are focused on empowering an increasingly mobile workforce to work better together and energize the business.” he continued. “Fast Lane is excited to

partner with Unify. We are committed to deliver exceptional service and value to our customers by employing and dedicating the best technical team in the industry. Our designation as a Unify Authorized Training Center only strengthens our portfolio and highlights our unique skill set.”

Bashar Bashaireh, VP, Middle East, Unify, said “This strategic partnership is in line with Unify’s global push for our channel growth and enablement.” he continued. “We chose Fast Lane for their state-of-the-art training facilities, their technical resources and presence across major cities in the Middle East.

This will help broaden the community of Unify certified users and enable them acquire the necessary skills to best implement and operate our product portfolio.”

STC, F5 sign cloud computing agreement

( L to R) Garth Braithwaite, Sales Director for the Middle East region and Tarig M. Enaya, Senior Vice President, STC Enterprise

Saudi Telecom, represented

by STC Business, signed an agreement with F5 Networks Inc. as an STC Cloud Marketplace partner on the sidelines of GITEX 2015 participation.

According to the terms of the agreement, STC will sell F5 cloud offerings as a service for use in both public and private environments. This will initially include F5 BIG-IP Local Traffic Manager (LTM) to simplify, automate, and customise application delivery, and BIG-IP Application Security Manager (ASM), which can offer protection against OWASP top 10 threats, application vulnerabilities, and zero-day attacks.

Tarig M. Enaya, Senior Vice President, STC Enterprise, said “We are working closely with technology companies like F5 to enrich our cloud service portfolio to better serve our customers through STC Marketplace – a one stopshop for customers to autoprovision cloud services with efficiency beyond virtualization and operational simplicity. We are providing choices to our customers to select OPEX over CAPEX by providing them with complex ICT Solutions as a service.”

Garth Braithwaite, Sales Director for the Middle East region, F5 Networks, said, “F5 Networks has a longstanding

“We are working closely with technology companies like F5 to enrich our cloud service portfolio to better serve our customers through STC Marketplace.”

and powerful relationship with STC in Saudi Arabia, helping businesses become more innovative, agile and scalable against a backdrop of unprecedented pressure and technological change. The MoU is a fantastic platform to build this collaborative success to date, and further broaden our reach to deliver safe, secure and more reliable applications - anywhere, any time, and on any device. Corporate borders are expanding and they must include all cloud environments. These cannot continue to be disconnected operational islands.”

VISIT US @ GITEX 2015 STAND# D1-21, HALL 1 BB2, Floor No 29, Mazaya Business Avenue, J L T, Dubai, U.A.E [T] +971 4 4467000 | [F] +971 4 446 7001 [E]sales@psilogint.com | [W]www.psilogint.com

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Etisalat... resource investments and enables them to draw on OPEX budgets at a time where CAPEX funds are under increasing pressure.

A recent report from Cybersecurity Ventures, a leading research and business development firm, has forecast that the cybersecurity market in the Middle East and Africa region (MEA) is expected to grow to USD 13 billion by the year 2019, covering an expected compounded annual growth rate (CAGR) of 13 percent in the next five years.

Salvador Anglada, Chief Business Officer of Etisalat said, “Cybersecurity threats are becoming more diverse and frequent,PAN_Gitex15_60MIN_AD.pdf and pose greater

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dangers than ever for businesses worldwide. As cybersecurity gains strategic priority for organisations in the Middle East, organisations are looking to have flexibility and scalability to adapt to changes in the environment.

Our agreement with Palo Alto Networks is significant as it adds value to our existing security portfolio, which offers our customers network, cloud, and data center security services.

These new services will provide organisations a strong security partner ecosystem, incorporating end-to-end security throughout the network infrastructure.”

René Bonvanie, Chief Marketing Officer, Palo Alto Networks, said, “We are very pleased to team with Etisalat in 1 10/7/15 11:38 AM

bringing to organisations across the Middle East region nextgeneration security that can prevent successful breaches.

Providing access to advanced protection in a way that enables our joint customers to manage both their risk and their security budgets significantly contributes towards the strengthening of the defences that protect our digital lifestyles.”

Etisalat’s current managed security services cater to businesses, reflecting the essential security services required by an organisation in UAE. Etisalat’s agreement with Palo Alto Networks will further expand this portfolio and provide enterprise and businesses leading edge security services.

“As cybersecurity gains strategic priority for organisations in the Middle East, organisations are looking to have flexibility and scalability to adapt to changes in the environment.”

It will provide customers access to a comprehensive ecosystem of managed cloud, network, and cyber security services to combat the increased threat activity in the region.

IDEAS GET THROUGH. NOT HACKERS.

The only security platform that prevents cyber attacks. Our multi-layered defense system protects against the broadest range of threats.

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Learn how to free your teams to innovate with Palo Alto Networks in Hall 1 at Stand B1-6.

Souq.com launches Windows 10 app

Ronaldo Mouchawar, CEO and Co-Founder, Souq.com

e-commerce firm Souq. com is previewing its latest Windows 10 app at GITEX Technology Week 2015.

The Souq W10 app delivers works across all Windows 10 devices including mobiles, tablets and as well as desktop.

Commenting on the launch, Ronaldo Mouchawar, CEO and Co-Founder, Souq.com, said, “We are delighted to launch the Souq W10 app, the top universal consumer app in the region powered

by Windows 10 universal app platform. At Souq. com, we are continuously striving to enhance our customers shopping experience and this launch is a revolutionary step in that direction.”

Michael Mansour, Head of Apps and Innovation, Microsoft Gulf, said, “At the core of Universal Windows apps is the idea that users want their experiences to be mobile across all their devices, and they want to use whatever device

“We are delighted to launch the Souq W10 app, the top universal consumer app in the region powered by Windows 10 universal app platform.”

Limited Visibility is as good as no visibility.

Look closer. Go Further emea.gigamon.com/lp/securitydeliveryplatform

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is most convenient or productive for the task at hand. We are delighted to be supporting Souq.com in this novel initiative.”

Mouchawar added, “With electronics being the leading category across e-commerce in the Middle East, the Souq W10 app will focus on electronics and deals, even more so than the Souq. com website. E-commerce is a dynamic industry and shopping online today is being in the moment, on the road, in a store, or watching TV. People want to be notified about deals in real time right as they happen.

This next-generation solution empowers our customers to experience as well as drive change in a digital economy.”

The Souq W10 app will offer a banner for daily deals on the homepage, as well as a section where shoppers can browse deals of the day, clearance items and warehouse. There are two elements that the app will make very clear: search, and deals. The app will be multilingual and have four different catalogues for four focus markets for Souq. com- the UAE, KSA, Egypt and Kuwait.

GITEX 2015 Highlights

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