60mins Day 5 - 3 PM (2015)

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Show dates: 18-22 October 2015, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 10am -7pm

BIOSTAR HIGHLIGHTS MINDWARE PARTNERSHIP

(L-R )Johnson Wang, Marketing and Sales Division, Territory Manager, Biostar Group and Shabeer Ahamed, Business Development Manager, Mindware

Biostar, the Taiwan-based motherboard, graphics cards and industrial computing systems manufacturer, has signed Mindware as its distribution partner for the Middle East region three months ago.

The vendor is highlighting its relationship with the distributor at GITEX 2015.

Johnson Wang, Marketing and Sales Division, CONTINUED ON PAGE 4

Synology’s successful first GITEX

Vincent Wang, Product Strategist, Synology

Synology, showcasing in GITEX’s Zabeel Hall for the first year, has brought revolutionary NAS

technology from their home in Taiwan. The company has recently released the 5.2 version of their DiskStation Manager to help businesses manager large amounts of data. From documents to photos and more, DiskStation manager goes beyond simply storing the data by offering a range of applications and services for both home and office.

“GITEX is a very important showcase for us,” says Vincent Wang, Product Strategist for the company. “We want to have more awareness of our products in the market in the Middle East, and GITEX is a key event for us.”

Founded in 200, Synology aims to deliver agile and cost-effective solutions, solid customer service and ultimately to ensure individuals and business a bevy of choices when it comes to data storage and management. The technology centralises data storage, simplifies data backup and shares and syncs files across different platforms with access to that data on-the-go.

Synology has experienced such success at this, their first GITEX, that they will be back next year. “In fact, we hope to have an even larger stand in the future,” says Wang.

www.businessdna.ae

WHAT’S INSIDE

Prologix Distribution showcases portfolio Linksys flaunts networking offerings CPI 60 Mins @ GITEX team highlights

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1 OfficeJet Pro X Series: Majority of color laser MFPs <$1000 USD and color laser printers <$800 USD as of August 2013. For details, see www.hp.com/officejet. Cost per page (CPP) comparisons for laser supplies are based on published specifications of the manufacturers’ highest- capacity cartridges. HP OfficeJet CPP is based on high-capacity HP 970XL/971XL, 950/951 XL, and standard-capacity HP 980 ink cartridges estimated street price, published yield for color prints, and continuous printing in default mode. Actual prices and yields can vary. See hp.com/go/learnaboutsupplies 2 Comparison based on manufacturers’ published specifications of fastest available color mode (as of August 2013) and includes color laser MFPs <$1000 USD and color laser printers <$800 USD available August 2013 based on market share as reported by IDC as of Q2 2013 and HP internal testing of printer in fastest available color mode (sample 4-page category documents tested from ISO 24734). For more information, see hp.com/go/printerclaims © 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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Biostar...

Territory Manager, Biostar Group, says, “AT GITEX, we are announcing and underlining our relationship with Mindware. Over the last couple of months, we have been going to our channel partners in the region to convey that Mindware is now distributing our solutions. The distributor brings on board the strength of its extensive partner network and regional expertise.”

Shabeer Ahamed, Business Development Manager, Mindware, says, “Our initial strategy was to inform the market and emphasise that we now have the Biostar distribution deal. Through our resources, partners can now avail ready stock, leverage competitive

pricing and take Biostar products to the market.”

One of the main issues in the market currently is availability and here is where the vendor differentiates itself from competition with the help of Mindware, adds Ahamed.

‘We have several channel enablement initiatives including a rebate programme from Biostar. Also, Biostar’s solutions complement our existing portfolio.”

Wang adds, “For our channel partners, I like to reinforce that availability and pricing are our differentiators. We aim to be the successors of Intel brand motherboards in the whole Middle East.”

Cambium launches cloudmanaged Wi-Fi solution Cambium Networks has introduced cnPilot, a suite of 802.11ac WiFi products for use in home, enterprise, and industrial networks. cnPilot is managed through cnMaestro, the company’s new cloud-based network lifecycle management platform, and fulfills network operators’ increasingly rigorous requirements for affordability, scalability and frictionless deployment. cnPilot is managed by cnMaestro which provides end-to-end network lifecycle management. cnMaesto assists cnPilot’s ease of deployment by handling network planning, inventory management, onboarding of devices, daily operation and any network maintenance issues. In addition, cnMaestro offers WiFi controller features, providing analytics and insight

into the access points and the client devices that the end user brings to the network, helping network operators better serve customers and plan for network upgrades.

“We often hear vendors compare the networking needs of large enterprises with those of communications service providers. As industrial sector enterprises look to expand operations to emerging markets and ISPs look to deliver connectivity to small-business and residential customers, you see this similarity, if only in the demand for lowcost, high performance solutions that include remote maintenance features,” said Peter Jarich, vice president, consumer and infrastructure, Current Analysis. cnPilot CONTINUED ON PAGE 5

Prologix Distribution showcases portfolio What are you be doing special at this year’s GITEX and what are you showcasing?

GITEX has always been special for us! We have tried our best to come back with newer technologies at GITEX every year. We are proud to showcase our relationships with so many vendors and customers.

We have categorised our offering into four zones namely- Test and Measurement, Wireless Solutions, Unified Communications and Network and security.

What is the relevance of this show to your business in the region? Does GITEX help you connect with your customers and partners?

We have been part of GITEX since last eight years; GITEX has proved

the vendors, the customers, the partners, the supporters for helping us grow. GITEX not only enables us to meet and connect with new stakeholders but also gives us an opportunity to thank and strengthen our existing relationships. It has been an interface where so many of our vendors whom we represent in the MENA region to directly connect with their customers.

Sarwan Singh, Managing Director, Prologix Distribution

to be platform where demands meet supplies. We have been grateful to all our stakeholders-

What kind of IT trends do you expect to have an impact on the regional ICT industry over the next 12-18 months?

We await GITEX which enables us to spot the recent trends in the ICT industry throughout the year. The theme of GITEX which highlights‘Internet of Everything’ explicitly

explains the agenda of the whole ICT industry. With the upcoming initiatives like m-governance, Smart government activities of Dubai government, we look forward to incorporate the best of the technologies in our portfolio.

We aim to offer the technological solutions and applications which focus on the enhancement of consumer experience, networking solutions, network monitoring and business intelligence systems which are becoming one of the basic necessities of any business.

12 to 18 months down the line we would like to achieve expertise in providing applications which empower our customers to utilise these newest trends on the planet!

We would like to be the facilitators of the future of technology.

Exclusive Networks to evolve as VAST provider

Barrie Desmond, COO, Exclusive Networks

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At GITEX Technology Week, Exclusive Networks is highlighting its capabilities as a value-addeddistributor.

Speaking at the mega technology event, Barrie Desmond, COO, Exclusive Networks, said, “We are now being called as the super VAD, primarily because we are now also offering technology vendors a wide network, accelerated go to market technical expertise. We ensure that we maintain the value component

as we grow the business.”

“We aim to evolve as a valueadded services and technologies provider or VAST, which means we aim to develop our services led propositions. We are also progressing our offerings in the finance segment, hence, we have been developing a business arm to cater to this segment called Exclusive Capital. This is because we aim to widen our proposition in the market,” Desmond said.

Desmond reiterates the

importance of the Middle East market for them in terms of expanding the growth of their business and events such as GITEX. “Platforms like these are very instrumental in terms of showcasing our offerings and growing our network. The Middle East is one of the fastest growing markets there is in the technology space, and this is why we are continuously expanding our team and in developing competences,” he adds.

Linksys flaunts networking offerings

Amanulla Khan, Regional Director, Emerging Markets, Belkin

Linksys is showcasing an array of its integrated products ranging from wireless connectivity devices to range extenders at GITEX Technology Week.

The networking company is featuring its MU-MIMO (multiuser, multi-input) devices at the event. In addition, it is also exhibiting its series of home networking solutions which include a new line of range extenders including RE6300, RE6400 and RE6700 designed to amplify the speed and reliability offering freedom from network dead-zones.

“GITEX is a very instrumental platform for us, as we get to feature our offerings for future technologies. This event is very important for us in terms of meeting people within our network and engaging with our partners. Aside from having business conversations with

current partners we also get a chance speak with prospective customers,” says Amanulla Khan, Regional Director, Emerging Markets, Belkin.

Linksys will also be showcasing a broad range of products and solutions which are committed to add value to small and medium businesses. Linksys Business Pro Series Wireless-AC 1750 Dual-Band Access Point is one of the key SMB focused products to look out for this GITEX. The Access Point delivers comprehensive enterprise-grade software features and nextgeneration Wi-Fi 11ac technology for high-density performance and faster speed for everyday business activities.

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Cambium... extends the company’s “end-toend wireless” networking portfolio, providing broadband wireless coverage from one meter up to 200 kilometers. cnPilot enables connectivity to people and devices in homes, industries and enterprises, and operates alongside or independently from Cambium Networks’ portfolio of solutions. Cambium Networks’ quality of service and security remains constant, making its equipment exceptionally reliable and resilient for deployments in harsh environments. cnPilot is currently running live network traffic with beta customers in North America, Asia Pacific, Europe, the Middle East and Africa. It is available through Cambium Networks’ global distribution network and will begin shipping mid-September 2015.

CPI 60 Mins @ GITEX team highlights

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