60mins Day 1 - 4 PM (2016) by CPI GITEX

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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

StorIT showcases its solutions portfolio

Suren Vedantham, StorIT

StorIT Distribution, the regional specialised valueadded distributor in dat a management is placing the spotlight on its range of solutions portfolio, which includes converged infrastructure, cloud computing, virtualisation, DR, data analytics and dat a centre solutions along with its managed ser vices offering . Suren Vedantham, Group Managing Director, StorIT Distribution, says, “It is business 4 CONTINUED ON PAGE 3 as usual

Cisco demos digital solutions

Mike Weston, Cisco Middle East

Cisco is demonstrating its digital solutions and technology across multiple verticals including public safety and security, aviation, education from Stand Z-B40 in Zabeel Hall.

In addition to showcasing ‘real life’ Smart City scenarios, Cisco will highlight how implementing a digitisation strategy will enable Middle East countries and organizations to reap the full benefits of the Internet of Things (IoT). “GITEX is one of the most important events in Cisco’s calendar,” Mike Weston, Vice President, Cisco Middle East. “It is a platform for us to meet, interact and network with our regional customers and partners and share our innovations and latest success stories with them. It is a perfect platform

to raise our profile, increase awareness of our products and solutions and communicate our digitisation message to a focused audience. “We will use GITEX as a platform to support efforts at accelerating digital transformation and to showcase our key business architectures and solutions that enable it, including security, cloud, data centre and analytics, mobility, application-centric infrastructure and collaboration.” Weston went on to highlight how a series 4 CONTINUED ON PAGE 5

WHAT’S INSIDE Fidelis to unveil threat detection network solutions

Interactive Intelligence to drive PureCloud

Plussh to launch its Plussh Pro app at GITEX

When it Comes to Customer Experience, No One has More Experience Than Avaya

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StorIT... for us. We have had a couple of new partnerships earlier in the year such as Commvault. We will be showcasing these new partnerships at this year’s GITEX.” According to the Group MD, the company’s focused attention on its core business functions has enabled it to grow and maint ain its growth year after year. “We have been selective with whom we partner with. Our focus continues to be on data storage, data protection and data management. We have been in the business for the last 15 years and

we have always focused on data management. And as data management domain is growing exponentially, we expect to continue this focus.” “We have factors such as experience, best of product lines and partnerships in our portfolio contributing to our growth stor y,” he adds. The Group MD urges partners to stick to the fundamentals and stay focused to be successful in the challenging market scenario. Over and above that, he says, it is also important to stay ahead of the industr y cur ve and have the market knowledge.

Our business has been built on professional services, knowledge and consultancy, which continues to be our strength.”

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The distributor is looking to close the year with “strong double-digit” growth. “Our theme continues to be dat a management which is the core of what we do. We specialse in storage, which is always growing and will continue to grow because of the rise in emerging trends such as dat a analytics and IoT to name a few. We have been in the fastest growing segments of IT. Our business has been built on professional ser vices, knowledge and consultancy, which continues to be our strength.”

Fidelis to unveil threat detection network solutions

Jason Mical, Fidelis Cybersecurity

According to Fidelis Cybersecurity, its participation at GITEX will focus on helping organisations understand how to reduce the time to detect and resolve incidents, prevent data theft and stop attackers at every

stage in the attack lifecycle through its solutions. “Organisations in Europe and the Middle East face an array of highly skilled attackers with motives that range from data theft to the destruction of critical infrastructure. It’s no longer simply a case of perimeter security and remediation once a breach happens,” said Jason Mical, Vice President, Endpoint Products, Fidelis Cybersecurity. “With preventative measures never providing guaranteed security, we believe that organisations need to recognise the value of constant monitoring and analysis. It is only through this that an enterprise’s most valuable assets can be protected from such determined attackers.”

According to Mical, GITEX provides them with an unparalleled opportunity to showcase how Fidelis network and endpoint solutions relentlessly pursue attackers no matter how deep they are hiding in an enterprise’s environment. “As a relatively new entrant into the market, it also gives us an opportunity to continue to raise our brand awareness as well as continue to build relationships with our existing clients and partners. GITEX has built a community of world-renowned ICT industry professionals that has enabled us to not only create and develop new customer and partner relationships but also nurture those that already exist. Whether that’s through networking events,

Synology flaunt “new definition” of NAS

Victor Wang, Synology

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This week, Synology is showcasing its latest innovations in storage and networking solutions to its customers, channel partners and GITEX visitors. Back for its fourth appearance at the show, Synology is introducing a “new definition” to NAS, through a portfolio of network, private cloud collaborations and storage offerings. “GITEX is a great platform for us to power the future of storage and networking by connecting with our customers, resellers and channel partners from all vertical segments. It also gives us the opportunity to

connect with the best minds within the ICT industry in the region, and we look forward to another successful year at this event,” said Victor Wang, Sales Manager, Synology. “We are committed to delivering products with forward-thinking features and the best in class customer services. This year, we will be launching our upcoming allflash storage FlashStation FS3017. With more and more data-oriented business seeking flash storage systems, it promises to deliver huge IOPS at an extremely low cost of ownership. We will also be

providing live demonstrations of our Fidelis Network and Fidelis Endpoint solutions on the stand, or communicating the latest trends hitting the ICT industry, our customer and partners have access to everything Fidelis all in one place.” In addition to demonstrating its solutions, Fidelis will also be showcasing its new malware database and freeware tools that the security community can take advantage of to counter attacks and prevent data theft without cost. New resources include the Barncat Threat Intelligence Database, the ThreatScanner tool for finding malware residing on an endpoint, and CCNumberFinder to support PCI DSS compliance. Visit them at Hall 1, stand E1-30.

introducing Synology C2, which is a secure and seamless offsite data protection solution that connects your private cloud and Synology’s public cloud designed for DSM users.” Synology will also be conducting a reseller training programme with FDC to give channel partners, resellers and system integrators updates on Synology’s latest solutions and products in late 2016 and early 2017. “We will be utilising this time to discuss customer feedback, as well as sharing best practices for pre-sale and after-sales support that will enhance existing customer relationships as well as build new ones in the region,” said Wang.

WD launches new collection of SSDs

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Cisco... of examples from around the world can be a model of success for Dubai in terms of Smart City deployment. “By localising best practices from global Smart Cities like Barcelona, Spain’s Born District; Nice, France’s “Connected Boulevard”; and Songdo, South Korea’s greenfield Smart City site, Smart Cities across the Middle East will be able to become among the world’s leading Smart Cities. Worldwide, city operations with the largest impact will be smart buildings, gas monitoring, smart parking, water management, and road pricing.”

Western Digital (WD) is showcasing its latest array of solid-state drives, namely WD Blue and WD Green, at this year’s GITEX Technology Week. The new SSDs complement the company’s family of hard drives for PCs and workstations, providing a full portfolio of WD storage devices for virtually any application. “The 2016 edition of GITEX promises to be yet another eventful one for WD,” said Khwaja Saifuddin, Senior Sales Director for South Asia, the Middle East and Africa, WD. “To cater to the growing need for cutting-edge storage devices,

Khwaja Saifuddin, WD

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we are showcasing our latest array of storage solutions to the public, in partnership with key retailers. He added, “With SSDs (solidstate drives) riding a wave of popularity around the world, there could be no better time to launch our new SSD solutions in the region than GITEX Technology Week.” Alongside the introduction of the SSDs, the company is also launching the redesign of its DAS product portfolio this week. WD Blue SSDs are optimised for multitasking and resourceheavy applications, and claim to be suited 4 CONTINUED ON PAGE 6

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Interactive Intelligence to drive PureCloud premises and cloud deployments. These include PureCloud for a public cloud solution ideal for any size of organisation, and Customer Interaction Center (CIC), our onpremises all-in-one omnichannel customer engagement software suite for mid-size to large contact centres

Shaheen Haque, Interactive Intelligence

Shaheen Haque, Territory Manager, Middle East and Turkey, Interactive Intelligence, explains the focus for the company at this year’s trade show. What is the primary focus of your participation at this year’s GITEX? Earlier this year we introduced to the region PureCloud, our cloud-based platform that delivers customer engagement, communications and collaboration functionality. Our focus at GITEX is to drive its uptake by highlighting how this high-value, low-risk cloud solution can offer a fast return on investment and lead to better customer engagement. What kind of products and solutions are you showcasing at the event? We will showcase our comprehensive customer engagement, communications and collaboration solutions for both on-

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What steps are you taking in terms of enabling your customers for the ‘smart’ future? Video will be a key differentiator in the contact centre of the future as it will enable customers to form ‘virtual relationships’ with the agents. Also, this technology can be leveraged in innovative ways such as to help customers make better product selection decisions or receive better product support. Another area we are innovating in is speech analytics, which will enable on-the-fly rectification of customer concerns. With deep analytics, contact centres will also be able to conduct data mining on historical call data which can help them identify recurring issues and streamline processes. Another area that is increasing in momentum is speech verification whereby customer access can be enabled via vocal recognition and customers can then execute various functions though simple voice commands. Of course, the priority is security, so customers can rest assured that such services are secure 7

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Video will be a key differentiator in the contact centre of the future as it will enable customers to form ‘virtual relationships’ with the agents.” and unique to their voice alone. What kind of IT trends do you see impacting the regional ICT industry in the next two years? Cloud computing will continue to be a major trend, especially as customers begin to realise the benefits of increased flexibility, ease of deployment, reduced costs and improved accessibility. I also see the convergence of Big Data and business intelligence as an important trend that will give organisations the ability to predict trends and align their activity to more effectively meet operational and customer demands.

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WD... to customers looking for an enhanced SATA performance. WD Green SSDs feature sequential read and write times of up to 540MB/s and are branded as a ‘great option’ for everyday use. “For years now, SSDs have been gaining traction among a growing user base looking to customise their PCs – and we have been mindful of that,” said Saifuddin. “With their high performance, durability, endurance, low power consumption and exceptional level of software support, the two drives are suited to a new breed of consumer.” Saifuddin also regarded GITEX Technology Week as a step above other technology events, due to it’s “unique ecosystem” within which visitors can discover, explore and network. “WD has operated in the region for several years. Over the same period, we have seen GITEX grow and evolve into the region’s pre-eminent IT conference that it is today,” he said. “Innovation and smart solutions have become the name of the game, and a cornerstone of how people and companies not only operate, but also interact with each other. GITEX gives us the chance to connect with a new generation of users.”

Plussh to launch its Plussh Pro app at GITEX

Dimitri Moulins, Plussh

According to the company, the Plussh Pro is a live video application that

features variousc functions for professionals such as adaptive bitrate streaming, Full HD, photo capture, and physical recording during live filming among others. In addition to these basic features, Plussh noted that customers can get tailored functions and options. Plussh Pro will be available in the App Store and Google Play, in both English and French, by GITEX Technology Week. “For Plussh, being at the GITEX is essential. The

Middle East and Indian markets are crucial to us. The professional solutions we offer cater perfectly for the external and internal communication needs of major groups. Our offerings can address the requirements of emergency services providers like having real-time view of the situation on the ground, improving decision-making during a crisis, and the need to incorporate live video into Smart Cities. In countries

whose economies and urban centres are developing rapidly, the professional solutions offered by Plussh will be of great interest to key account clients and investors,” said Dimitri Moulins, CEO, Plussh. Depending on network coverage at the site, the company is planning to give demonstrations in the France pavilion’s lounge area. Advanced features can be included upon request, according to each customer’s needs.

Aruba to launch mobile-first platform

Ammar Enaya, Aruba

Aruba, a Hewlett Packard Enterprise company will launch its ‘Aruba Mobile-First Platform,’ a software layer that uses application programming interfaces (APIs) to provide third-party developers and business leaders network insights to improve applications and services. “We have been consistently participating at GITEX for many years due to the importance of this

regional event where many of our customers and partners attend,” said Ammar Enaya, Regional Director, Aruba, an HPE company, Middle East and Turkey. “Aruba’s senior leadership from US and Europe will attend the show together with the company’s regional leadership in order to drive key discussions, close business deals and announce major business initiatives and key wins. Our customers can visit us to understand our current and future solutions portfolio that we demonstrate on our booth. We share our roadmap and company vision during executive meetings. Our objective is to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government, retail and oil and gas.”

Our objective is to reach out to new potential clients and grow our regional businesas across key verticals such as education, hospitality, healthcare, government, retail and oil and gas.” Aruba will also exhibit its integrated wired and wireless access

layer portfolio, secure IoT support, and advancements in network management and security solutions which will enable customers to get ready for the mobile-cloud world. Moreover, the company will use the event as a platform to educate its partners about its new ‘Partner Ready for Networking’ programme. “To position partners to be highly competitive in the rapidly changing mobility networking market, Aruba is introducing a new channel programme,” said Enaya. “This new programme takes the best elements of the Aruba PartnerEdge and HPE Partner Ready programmes to create a new programme that enables partners to capitalise on the burgeoning enterprise mobility market opportunity.” Visit them at Hall 7, stand CLD-6.

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