60mins Day 2 - 10 AM (2016)

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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Emitac Enterprise Solutions unveils new brand identity The regional systems integrator, Emit ac Enterprise Solutions, is using GITEX as a platform to unveil its new brand identit y. The 40-year old company has revamped all aspects st arting from the logo and website to even its portfolio of offerings.

“Our vision over the last 40 years has helped our customers to achieve their corporate 4 CONTINUED ON PAGE 3 goals.

Basel Samara, Emitac Enterprise Solutions

WHAT’S INSIDE Sophos to highlight ‘Synchronised Security’ vision

Etisalat sparks innovation with futuristic displays

The UAE is pacing towards a more digitized, ‘smart’ economy, where the possibilities of the physical

and online worlds merging for a more connected future are being explored using what we know as the Internet of

Things. Keeping with these trends, Etisalat’s focus this year at GITEX 2016 is ‘Sparking Innovation’, which is an extension to the company’s commitment to the ICT vision of the UAE’s leadership.

The technology showcase at the event will highlight the unlimited and inspiring possibilities of a highly connected future and cities of tomorrow, driven by Etisalat’s advanced telecom 4 CONTINUED ON PAGE 5

Nexans demos DC innovations

Bertin flaunts security tools

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Emitac...

Today our aim is t ake Emitac to the next level to provide excellence to customers in the true sense. To attain this, we need to elevate ourselves in terms of deliver y and quality,” says Basel Samara, Vice President, Sales, Emitac Enterprise Solutions.

“Our new identit y is about reinventing ourselves to power growth for our customers. Our objective is to be the leader in IT in providing solutions and ser vices for our customers.

This will have a positive effect not only on our customers but also on our investors, partners and our

employees as well.”

The rebranding comes at a time when the company is looking to go to the next level by offering managed and cloud ser vices beyond just traditional infrastructure systems integration.

Samara says, “If you look at the new company logo, the letter ‘E’ incorporates all the letters of Emitac and the colours are designed in a beautiful, eye-catching style. The green and grey increases the sharpness of the yellow telling the customers that we have multipurpose options.

“Along with managed

Our new identity is about reinventing ourselves to power growth for our customers. Our objective is to be the leader in IT in providing solutions and services for our customers.”

and cloud ser vices, we are also focusing on application management ser vices. We believe the ser vices industr y is import ant. We will be helping customers with a lot of cost-cutting through our ser vices.”

The company believes GITEX is the perfect timing and platform to announce its new brand identity, considering the exhibition boasts a large number of C-level visitors.

The company has also on boarded several senior executives to drive its new focused offerings around cloud and managed ser vices.

Sophos to highlight ‘Synchronised Security’ vision

Harish Chib, Sophos

Sophos has announced its participation in GITEX Technology Week 2016 where it plans to highlight its vision of ‘Synchronised Security’, showcase its extensive portfolio of endpoint, network and encryption

security solutions, and hold product demonstrations.

“With the increase in sophisticated attacks across the region, companies are looking for smarter and simpler IT security solutions. GITEX, being the region’s largest ICT exhibition, is a perfect platform for Sophos to reach out to these companies and communicate our vision of ‘Synchronised Security’ with them.

We plan to highlight our latest innovation, Security Heartbeat, which for the first time allows the endpoint and network security to actively and continuously share threat intelligence to effectively protect against sophisticated threats in a manageable way,” said Harish Chib, Vice President, Middle East and Africa, Sophos.

As part of its GITEX 2016 plans,

Sophos will showcase its broad portfolio of security solutions including Sophos Intercept – its next-generation endpoint technology to boost protection against unknown exploits, the most updated versions of Sophos Clean and SG UTM, and its recently launched synchronised encryption solution – SafeGuard Encryption8, which can automatically respond to threat incidents from connected endpoint protection. Since enterprise mobility management is now a growing priority, the company will also showcase Sophos Mobile Control 6.0, a container solution with Sophos Secure Email that enhances data protection.

“GITEX 2016 will also give us an opportunity to meet our existing and potential customers and partners and

TransSys Solutions goes big on cloud

Stephen Fernandes, TransSys Solutions

TransSys Solutions is showcasing cloud computing solutions at their stands at Oracle World (Hall 5 – WS 22) and Gulf Air (New Zabeel Hall SU-117-124).

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“Our primary focus at GITEX will be on our cloud services based on Oracle Cloud,” said Stephen Fernandes, Executive Vice President, TransSys Solutions. “We will highlight our IT service offerings established around Oracle’s cloud products and technologies (Oracle Fusion), including its Software-asa-Service (SaaS) and Platform-as-aService (PaaS) solutions. TransSys has built PaaS for SaaS extensions across industry verticals to help clients quickly and adopt to Oracle’s cloud platform.”

Fernandes was keen to highlight how TransSys can benefit customers

through their expertise. “We help clients by understanding their needs to embark on their digital transformation journey. The most common trend we are witnessing in the market place is the shift to cloud computing. We extend our cloud advisory services to help client transition to a cloud deployment model and in the process enabling them select the most appropriate cloud solution.”

He also went on to add how efficient IT solutions can prove to be a huge cost-saver for costcutting enterprises. “Given the current economic slowdown, most

share our highly innovative and simpleto-use and manage security solutions with them. In addition to this, we plan to strengthen our channel network further by meeting and signing on results-oriented partners in countries, where we would like to increase our market share and reach. Our security experts will hold presentations on the importance of implementing Synchronised Security and address security concerns customers and partners may have at the event,” Chib added.

Senior global executives and security experts from the company will be available at Hall 1, stand D1-10, to meet with customers and partners, address the challenges they face and share the latest security trends and global success stories with them.

organisations are being forced to cut down their IT budgets, yet transform their businesses to drive higher growth and profitability. Companies need to gain a quicker and larger mindshare on the benefits of driving digital transformation within their organisations. Leveraging different cloud computing platforms would enable them to drive their digital agenda, while lowering their capital expenditure. TransSys hopes to share our experiences and successes, on this digital journey, with visitors at GITEX. Our team will be present at the event to engage with attendees and showcase our services and solutions.”

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Etisalat... infrastructure and smart apps and solutions.

Etisalat major showcase at GITEX Technology week being held between 16-20 October in Dubai aligns with the country’s ICT vision to set the roadmap to deliver smart services to end users, businesses and government entities. Given the growing focus on Internet of Things and M2M technologies, Etisalat’s participation is dotted with the ‘smart’ projects of the future, which are inherently built on IoT and a well-connected infrastructure.

Dr Ahmed bin Ali, Senior Vice President, Corporate

Communications, Etisalat Group said: “Etisalat is introducing concepts and ideas based on strong technologies and bringing world-class solutions and services that facilitate not just end-users, but also businesses and governments for a better future. When we say that innovation is at the core of Etisalat’s operations, we do not only mean it in terms of telecom technologies. We are also paving the way for smarter digital solutions and applications that will mobilise people, businesses and the government sector for a better

Etisalat is introducing concepts and ideas based on strong technologies and bringing world-class solutions and services that facilitate not just end-users, but also businesses and governments for a better future.” tomorrow. GITEX Technology Week is an established and important platform that has become the cornerstone of

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showcasing the prowess of IT, digital services and telecom providers from world over.”

Nexans demos DC innovations

Tarek Helmy, Nexans

Nexans is promoting its latest data centre innovations under the theme ‘smart choices for digital infrastructure’ from its B4 – 10 stand in Hall 4.

The exhibit includes different technologies that help managers “to support flexible, cost-effective bandwidth architectures, optimised space usage and faster modular deployment.”

“Our primary focus at GITEX is to promote our extensive range of LAN cabling solutions, meet customer and partners and sign on new customers and partners at the region’s largest ICT event,” said Tarek Helmy, regional director Gulf and Middle East, South & East Africa, Nexans. “Being the first global vendor to offer commercially available Cat-8 cabling solutions in this region, the spotlight will definitely be on our LANmark-8 solution at GITEX in addition to our other best in class cabling solutions.”

Nexans will also be highlighting the features of its LANmark-7A for 25G and LANmark-8 for 40G, LANmark ENSPACE for scalable fibre solutions, LANActive FTTO and its copper and fiber LAN Cabling solutions.

Nexans’ LANmark ENSPACE

solutions for data centres includes patch panels, cables and connectors which will help data centres meet the growing data demands. ENSPACE brings a number of benefits to the end-user by optimising space usage and cable management. With ENSPACE the company can offer end-users a fibre cabling solution that is able to reduce rack space by 50% compared to conventional fibre systems.

Also on display will be Nexans’ LANactive, a Fibre-to-the-Office (FttO) solution, which offers customers an alternative approach to office networking by using passive fibre cabling and components together with locally distributed active FTTOswitches to provide Ethernet services via standard copper based RJ45

Polycom showcases collaboration tools

Ahmed Sousa, Polycom

Polycom is using GITEX to showcase its RealPresence Centro and RealPresence Clariti collaboration solutions.

StarLink_Strip Ads_AW.pdf RealPresence Centro introduces

a “brand new paradigm” for group conferencing that “drives deep engagement and highly productive meetings by bringing people to the centre of collaboration.”

The RealPresence Clariti collaboration infrastructure, meanwhile, delivers Polycom’s HD voice, content, video and web collaboration.

Also making a return to the show is the RealPresence Trio, which transforms the iconic three-point conference phone into a voice, contentsharing and video system.

Ahmed Sousa, Regional Manager, 9 10/12/16 7:53 PM Solution Architects, MEA & Turkey,

said, “Polycom is continuing to enable the workplace of the future through our latest portfolio of video, voice and content sharing collaboration solutions that promote flexible working and create collaborative workplaces for employees across the SMB, education and healthcare sectors.”

Sousa added that communications tools are beginning to bridge the gap between businesses across the region. “One of the growing trends in the Middle East market is how video conferencing is rapidly becoming a more preferred business communications tool in comparison

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technology to the device.

“Nexans’ strategy is founded on continuous innovation in products, solutions and services, employee development, customer training,” Helmy added. “Our goal is to continue to be recognised as reliable and innovative partner, supporting end-user customer efforts to reduce indirect costs (e.g. TCO) and risks and offering reliability and convenience to our business partners as well as customers.

“Nexans has invested heavily in R & D and innovation and we offer only the best-of-breed high quality cabling solutions. The advanced technology and the complete end-to-end solution offering by Nexans, both differentiates us from many other cabling vendors that focus on commodity market. “

to email and voice calls,” he says.

“With video technology software available on tablets and mobile devices, secure, enterprise-grade, face-to-face collaboration has moved far beyond the office and will continue to actively transform the ways in which we work.”

He also said how the success of GITEX is symptomatic of a burgeoning Middle East IT market. “GITEX is the largest ICT exhibition in the region and with IT spending in the Middle East projected to reach $212.9 billion in 2016, this event will play a more significant role than ever before. For Polycom, it has become the ideal platform to launch and showcase our latest product offerings to all our customers and partners in the region.”

Cisco to emphasise ‘threat-centric security’

Scott Manson, Cisco

Cisco’s cybersecurity division is showcasing its ‘threat–centric security’, including threat detection, defence and secure remote access at GITEX. “Ever-expanding connectivity, digitization and the Internet of

Things (IoT) is transforming our world, creating new business models through greater speed, efficiency, and agility,” Scott Manson, Cyber Security Leader for Middle East and Turkey, Cisco, said. “Security is foundational to seizing these emerging opportunities. Security must be everywhere – embedded into the heart of the intelligent network infrastructure from the service provider, throughout the extended enterprise network, and across supply chains.

Security needs to be as pervasive as the IoT itself. This requires a new architectural approach and active engagement at the highest levels within organisations.”

Cisco’s security portfolio includes solutions for access control and policy, advanced malware protection, email security, firewalls, network security, next generation intrusion prevention system, security management, VPN and endpoint security clients and Web security.

“From the network to the endpoint to the cloud, Cisco’s architectural approach detects more threats and helps customers on average reduce their time to detection to less than 13 hours — much faster than the industry standard of 100 days,” Manson added.

He went on to describe

how the DWTC trade show is a staple in the company’s agenda. “GITEX is one of the most important events in Cisco’s calendar,” he added.

“It is a platform for us to meet, interact and network with our regional customers and partners and share our innovations and latest success stories with them. It is a perfect platform to raise our profile, increase awareness of our products and solutions and communicate our digitisation message to a focused audience.”

Cisco will be in the Security and Network Hall, Hall 1 Stand B1-1.

Bertin flaunts security tools

Bertin IT is exhibiting its MediaCentric and MediaSpeech software for “protecting people and well as enterprises and state interests” at GITEX.

The software will be introduced at the French Tech Pavilion.

An “all-in-one” solution for cyber intelligence and multi-channel vigilance, MediaCentric covers a whole process including the automatic 24/7 gathering and the in-depth analysis of volumes of multimedia multilingual opensource contents, and advanced analytics and dataviz tools.

MediaCentric detects from when an attack is being launched against an information system, and detects leaks of sensitive information through the Web. MediaSpeech is a multilingual

speech-to-text solution, and transforms speech sources into simple text.

It allows to index, search and analyse audio and video sources as well as telecommunications.

Bertin IT also provides solutions that enable real-time detection of keywords or phrases in audio streams.

“Our cutting-edge solutions represent a technological breakthrough with unequalled performance for cyber intelligence as well as speech analytics” explains Béatrice Bacconnet, chief executive officer, Bertin IT. “These

solutions offer new possibilities of reporting to sensitive information systems and critical infrastructures.“ CrossinG, meanwhile, is a solution for data flow management which is designed to ensure the confidentiality and integrity of exchanges between two information systems. Network partitioning and advanced processing of incoming and outgoing data flows are designed to prevent the risk of an attack spreading from one network to another, and also provide protection against harmful content injection and data leaks.

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