60mins Day 3 - 11 AM (2016)

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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Nexans highlights latest LAN offerings

Tarek Helmy and Oena-Wim Stallinga, Nexans

As part of its participation at this year’s GITEX, Nexans is promoting its data centre innovations and exhibiting its latest cabling solutions.

According to Oena-Wim Stallinga, Marketing Director, Nexans, the company’s GITEX display is focused on spreading market awareness about the company’s capabilities. “Cabling is a very crucial element for today’s IT infrastructures and we offer widearray of products and solutions in this space,” 4 CONTINUED ON PAGE 3 he said.

Aruba demonstrates new mobility and partner programmes

Ammar Enaya and Alain Carpentier, HPE Aruba

Aruba, a Hewlett Packard Enterprise company, is launching its ‘Mobile-First Platform’ and its new ‘Partner Ready for Networking’ programme at GITEX. Aruba hopes to utilise GITEX as a platform to demonstrate the business benefits of these new solutions to their customers, after investing heavily in the company’s booth and ensuring Aruba have a strong presence throughout the week at this year’s event. 4 CONTINUED ON PAGE 5

WHAT’S INSIDE Attivo Networks introduces selflearning deception

Telematics, HPE form Smart City alliance

GITEX 2016 highlights

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Nexans...

Stallinga also highlighted that the data centre segment is an important market for the company as the demand for bandwidth and high-density solutions continues to grow. “We are showcasing the features of our LANmark-7A for 25G and LANmark-8 for 40G, LANmark ENSPACE for scalable fibre solutions, LANActive FTTO and our copper and fire LAN Cabling solutions. We believe that the Category 8 solution will see a high demand from the data centre market. However, we think that Cat 8 is still very new but the standardisation of this technology is already in its final stages, both in the cabling and usage perspective. We have seen

a number of early adopters of Cat 8 and we believe that this will increase significantly in the next three to five years.”

Also on display will be the LANactive, a Fibre-to-the-Office (FttO) solution, which, according to the vendor, offers customers an alternative approach to office networking by using passive fibre cabling and components together with locally distributed active FTTO-switches to provide ethernet services via standard copper based RJ45 technology to the device.

Tarek Helmy, regional director Gulf and Middle East, South and East Africa, Nexans, said, “GITEX has established its name as one

We have seen a number of early adopters of Cat 8 and we believe that this will increase significantly in the next three to five years.”

of the most prominent ICT events in the region. Subsequently, more and more IT players from various countries in the Middle East are coming to the show, and the event is a great platform to showcase our commitment to the market.

Our participation this year is more focused on our end-customers.

We know that they are very keen on finding out about the latest cabling technologies to enhance their data centres and we are to inform them about how we can support them in that space.

While we are seeing some early adopters of the Cat 8 for 40GB a number of organisations are still leaning towards 25GB and Nexan’s Cat 7A solution ca address that.”

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Attivo Networks introduces self-learning deception

Ray Kafity, Attivo Networks

Attivo Networks has announced its Dynamic Behavioral Deception (DBD) technology at GITEX. With the release of Attivo Camouflage for Dynamic Behavioral Deception, security

teams can use the solution’s automated self-learning technology to auto-discover, deploy deception and assign other bait to further circumvent attacker detection.

Attivo Camouflage for Dynamic Behavioral Deception addresses features “aggressive” selflearning auto-discovery and threat detection capabilities.

“Deploying decoys and lures that mirror a company’s production environment requires a deep understanding of that environment, and can take some time to achieve and dynamically refresh,” said Ray Kafity, vice president, Middle East Turkey and Africa, Attivo Networks. “With Attivo Camoflouge, security

teams can use our automated self-learning technology to discover and dynamically assign and refresh credentials, and other bait instantly.”

Behavioral Deception Automation aligns to Attivo’s ThreatMatrix Continuous Threat Management platform, and provides the deployment, updating, and operational management of decoys and their corresponding credential, data, and application bait.

The overall ThreatMatrix Platform provides six pillars for continuous threat management and includes detection, attack analysis, forensics, incident handling, threat path assessment, and prevention.

“One of my favorite phone calls to get in a day is from a customer sharing their stor y of how Attivo deception was able to deceive their red team into engaging with deception credentials or decoys and how the security operations team was able to track and report on their ever y move,” Kafity added. “It’s a testament to the authenticity of Attivo deception and one of the reasons it has been recognised is for its effectiveness. This latest announcement is one more step in dramatically uping the ante on the complexity that an attacker will have to navigate in order to launch a successful attack.”

ALE flaunts latest networking offerings

Baher Ezzat, ALE

Alcatel-Lucent Enterprise is showcasing its latest networking innovations to entice potential and existing customers at GITEX.

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“We are delighted to be participating at GITEX this year, given the theme ‘reimagining realities’ is a message that we are working towards,” said Baher Ezzat, Middle East Regional Director, Alcatel-Lucent Enterprise. “We aim to make IT simple for our customers and by continuously re-imagining what our definition of ‘cutting-edge’ is, we are able to tailor our solutions to meet the growing needs and trends of the market.”

The company is providing an overview of its Network on Demand solution, which

enables businesses to leverage networking technology on a payper-use basis. The firm will also showcase Rainbow, a new, cloudbased free premium service. The service, according to the vendor, provides customers technology investment protection regardless of existing communications systems and features include instant messaging, high quality voice and video conversation including screen and file sharing.

“Also, we are launching the latest Alcatel-Lucent OmniAccess WLAN Access Point AP-1101, a new cost-effective wireless

LAN technology designed specifically for small medium businesses (SMBs). The AP-1101 based on controllerless technology provides enterprise-class features like auto-discovering, dynamic RF management, roaming, VoWLAN and QoS support realtime applications,” Ezzat added.

“Another new product that we are highlighting is the OXO Connect R2, a new generation of communication server for small-medium businesses that also provides cloud services for the SMB market.”

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Aruba...

“We have tried to give some vision of business outcomes within our booth for verticals; for example, we have some solutions centred around hospitality, some around education, and so on,” said Alain Carpentier, Vice President, Worldwide Sales, HPE Aruba.

“It’s important for us to show our customers that it’s not just about technology, and for us to give real examples of what we can provide to their business.”

The company’s new platform includes a unique set of software solutions and business partnerships, designed to make the enterprise network smarter,

while being easier to consume and manage.

Ammar Enaya, Regional Director, HPE Aruba, Middle East & Turkey, said, “Aruba designs and delivers bestof-breed mobility solutions, and employs a software approach that extends mobility intelligence across wired and wireless networks all the way to users through devices and apps. GITEX is the perfect platform to highlight these capabilities to key IT decision makers.”

The company is also launching its new ‘Partner Ready for Networking’ programme at this year’s event, which is a combination of the Aruba PartnerEdge and HPE

It’s important for us to show our customers that it’s not just about technology, and for us to give real examples of what we can provide to their business.”

Partner Ready programmes in order to create a new programme that enables partners to “capitalise on enterprise mobility market opportunities,” according to Enaya.

“Before the merge, we had two very different and separate partner programmes operating through Aruba and HPE,” said Carpentier. “We spent a year

BREAK THE STATUS QUO:

re-aligning these programmes to create a partner programme which provides partners with security solutions, mobile engagement solutions, software solutions and digital business outcomes for customers. We wanted to give our partners more support and protection, so we are using this programme as a platform for this.”

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Telematics, HPE form Smart City alliance

Rajiv Dutta, Telematics

Telematics Networking and Communications has expanded and strengthened its strategic alliance with HPE to introduce innovative Smart City solutions in the UAE market.

Announcements have been made this week by the partnership outlining plans to roll out a number of initiatives that are directly aligned with the UAE’s Smart City vision.

“Today, Telematics in partnership with HPE, is rolling out value-added Smart City services that are set to democratise the adoption of such services in the UAE,” said Rajiv Dutta, General Manager, Telematics.

“Within this, there are three areas that we are addressing with HPE: StarLink_Strip Ads_AW.pdf smart, safe and secure services

for future cities. HPE’s advanced Composable-IT infrastructure will soon power Telematics’ cloud platform that, together with Etisalat’s M2M network, will drive the Smart Wi-Fi service across the entire Abu Dhabi taxi fleet, following customer demands for the service,” He added, “From a safe and secure city perspective, we are also looking to secure a critical asset by deploying an advanced all IP video surveillance solution. We have formed an alliance between Telematics, HPE and Milestone – one of the leading video management software providers in the market to accommodate this.

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reliable, open standards based edge-to-the-cloud compute, storage and network infrastructure, and will set the benchmark for safe and secure city applications in the UAE.” Telematics is also encouraging the concept of business model innovations alongside HPE’s technology innovations in working towards the Smart City vision.

“Not only are HPE innovative in technology as a company, but they are also very creative when it comes to engaging with Telematics in developing business model innovations. They have empowered Telematics to transform from a channel partner, to now being a service provider in partnership with,” said Dutta. “This is just the beginning of the journey, but it has already been phenomenal.”

Herbert Zierl, Managing Director of HPE Middle East, said, “Customers are on a digital journey, and as a global player in the ICT space as well as being the best technology company on the planet, we want to support their journey and help them create their future cities with our infrastructure story. In a world which is becoming more and more specialised, this will only be possible by the ability to empower very-well established system integrators like Telematics, and partner with regional application providers and legacy SW companies.

This kind of partnerships becomes incredibly important and essential to provide our customers with a complete story. We have a very

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The partnership with HPE has empowered Telematics to transform from a channel partner, to now being a service provider.” strong history in the partner ecosystem and very strong credibility bringing technologies together, which makes me feel very excited about our recent partnership with Telematics and the strategy we have put together for our upcoming Smart Cities projects”.

Esam Al Mazroei, Vice Chairman, Telematics, said, “We’re inspired by the visionary leadership of the UAE; the excellent platforms they have provided us with creates great opportunities for local companies like Telematics to be part of UAE’s global leadership in creating Future Cities in the UAE that are driven by knowledge. I am excited about our alliance with HPE that holds huge potential in incubating and delivering smart services for tomorrow’s idea economy of the UAE.”

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