60mins Day 5 - 12 PM (2016) by CPI GITEX

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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

SonicWall promotes latest sandboxing service

Florian Malecki, Dell

SonicWall, the security branch of Dell, is encouraging CSO’s to embrace the cloud and ‘say yes’ to business initiatives at GITEX Technology Week. The ‘Department of Yes’ is a new marketing consensus centred around encouraging security professionals in any organisation to accept the latest cloud trends in order to facilitate business development. “Something as simple as using Dropbox can extend a business’ reach and benefit operations. However, ask yourself whether or

Ministry of Interior deploys Cisco collaboration solution

not the business policies Dropbox use? Do you actually protect the corporate data that you share on Dropbox? If you answer no to these, then you may have a problem,” said Florian Malecki, International Product Marketing Director - Network Security, Dell. He continued, “Equally, you may be able to say ‘yes’ to these questions, because you may be using our identity management products, which regulate the access to Dropbox, as well as other Dell security 4 CONTINUED ON PAGE 3 products

Cisco and the UAE Ministry of Interior (MoI) has announced the commencement of the third and final stage of deployment of the Cisco Prime Collaboration which will connect all of the Ministry’s employees across the seven emirates. The deployment forms part of MoI’s efforts to contribute to the UAE Vision 2021, which aims for the UAE to be the safest place in the world by leveraging the power of technology and innovation. At GITEX, MoI and Cisco also signed a memorandum of

WHAT’S INSIDE

Kodak Alaris brings info management solutions to GITEX 10Pearls showcases gamification platform at GITEX

GITEX 2016 Highlights

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SonicWall... which encrypt documents as they are uploaded. If this is the case, it also means you can report to a data compliance officer should you be audited.” GITEX 2016 also sees the official introduction of SonicWall’s sandboxing service, ‘Capture.’ “We have a next-generation firewall technology, which can accept various bolt-on security services including IPS, content filtering and anti-malware. All of these technologies are based on signatures, but if you have new malware coming in and you don’t have the signatures, you cannot identify what the file is. This is where ‘Capture’ comes in,” said

Malecki. “Unidentified files can be sent to the sandboxing technology in order to distinguish whether or not it is malware. It is done this way rather than on the network as by the time a malware reaches a network, it may have already compromised it.” The ‘One Identity’ platform is also being showcased at the SonicWall stand this year. “We’re not announcing any new products under the ‘One Identity’ umbrella at GITEX, but it is more about raising awareness of the fact that we have this identity and access management product portfolio,” said Malecki. “Given some of the compliance, regulation and internal governance that customers may have, they need to understand who the user is and

Ask yourself whether or not the business polices Dropbox use? Do you actually protect the corporate data that you share on Dropbox? If you answer no to these, then you may have a problem.” - Florian Malecki, International Product Marketing Director - Network Security, Dell what they have access to – which is where our portfolio of products comes in.” Malecki reflected on what has been a successful week for the company so far, and regarded it as a “key exhibition to attend” as a security provider.

“It’s a great platform to access regional customers. For us, the main aims of the exhibition are to increase our presence and visibility, connect with partners and speak to the media to really get our message out there,” he said.

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Kodak Alaris brings info management solutions to GITEX

Emma Isichei, Kodak Alaris

As Middle East organisations embark on their digital transformation journeys, Kodak Alaris intends to highlight how it can solve their information management challenges through its participation at GITEX 2016. Under the theme ‘Digitise your City’, the company is showcasing its latest solutions for reigning in ‘Data Chaos’ to enable core business functions – from marketing to logistics to finance - to reduce costs and improve overall results. “Data Chaos is basically about the influx of data we are experiencing in the market,” explains

Emma Isichei, WW Category Director, Capture Solutions, Kodak Alaris. “By 2020 it is expected that over 40 trillion gigabytes of data will be generated. Organisations today are faced with various challenges with regards to how they can manage these unstructured data and how they can get business value out of it.” Isichei notes that Kodak Alaris aims to help businesses address these issues by providing customers with products and solution that will boost efficiency their IT systems. “We want to enable them with solutions that will bring them seamless workflows that allows them to monitor what’s happening to their data from the time they capture, release and process it. What we are aiming for is helping business organise this ‘data chaos,’ because we believe that only then can businesses fully

understand the benefits data can bring them.” Isichei highlights in various parts of the world a lot of innovations are being made enable better data management. Citing the EU’s Data Protection Directive, which has recently been amended to allow businesses and citizens submit digital documents to government offices as long as they meet the compliance standards required. “I believe that this is something that can also be done here in this region,” she says. “’Trusted capture is something that will benefit both the private and public sectors organisations and Kodak Alaris is well-equipped to assist them in these kinds of initiatives.” Kodak Alaris will use GITEX as a platform to unveil innovative solutions such as the Kodak i5850S Scanner, its new high-volume production scanner that offers

three-pocket sorting capabilities, designed for the extreme scanning demands of service bureaus, business process outsourcing organisations and corporate scanning departments. Also showcased will be the company’s new robust, compact and highly affordable i3300 Scanner, enabling organisations to go paperless and scan a variety of document types in a fast and reliable way. The scanner is ideal for general office settings in a wide range of industries and vertical markets, including government, banking, insurance, healthcare, and Business Process Outsourcing (BPO). It scans at 70 pages per minute and makes it possible to extract critical data from documents and seamlessly feed it into a business process or workflow. The i3300 Scanner includes an easy-to-use control panel designed to shorten the learning curve for new users.

Dell EMC, neXgen Group join Forces to drive regional smart agenda

Dell EMC has announced a strategic partnership with neXgen Group, a Smart Cities advisory and managed services organisation aimed to drive the region’s advancing innovation

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agenda. neXgen Group specialises in extending Smart City technology solutions as a service to governments, real estate and enterprise customers across the region and has been actively involved in flagship projects such as Smart Dubai and Smart Riyadh, contributing its regional consulting expertise and in-country Smart City managed services. The company

offers an integrated portfolio of technology, intelligence and insights to help some of the region’s most prominent government entities, telcos and public sector organisations conceptualise, execute, monitor and deliver smart applications, services and infrastructure. As part of its Smart City managed services offering, neXgen Group aims to introduce a “first of its

kind” Application-as-a-Service offering to empower innovation agenda’s across the GCC region and has announced Dell EMC as an infrastructure partner to empower its in-country Managed Smart-City and Smart-District Services for Governments. Under the partnership, neXgen Group and Dell EMC commit to enabling governments 4 CONTINUED ON PAGE 6

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Ministry of Interior... understanding (MoU) for strategic cooperation which focuses on technology innovation to enable the Ministry to stay at the forefront of technological updates and to harness new trends. The MoU also covers the provision of training and continuous education opportunities to MoI employees on Cisco’s latest technologies. The project was initiated nearly two years ago to gradually migrate from the current legacy PBX IP phone system to a new platform. “We are playing our part by contributing to the vision of making the UAE one of the

safest and greatest countries in the world by 2021 and ensuring the UAE government is a leader when it comes to excellence and innovation,” said Hussain Ahmad Al Harithi, directorgeneral of Electronics and Telecommunications Services, Ministry of Interior. “The UAE Ministry of Interior places great emphasis on using world-class infrastructure and technology to provide efficient and transparent government services around the clock to exceed the expectation of citizens and residents and improve the quality of life in the country.”

The MoI has offices hosting thousands of users that makes communications challenging, costly and complicated. “Cisco is honoured to be working closely with the UAE’s Ministry of Interior to deliver its connectivity and communication objectives on this significant project, making the MoI our largest collaboration reference in the UAE,” said Shukri Eid, managing director, east region, Cisco Middle East. “With the implementation of Cisco Prime Collaboration, we are delivering a simplified, unified management of collaboration networks that helps MoI move away from a previous distributed model that was costly and difficult to manage to

a centralised, simple to manage architecture. The adoption of such advanced technology delivers a significantly reduced total cost of ownership and ensures the Ministry is a forerunner in embracing technology and digital transformation.” The Cisco solution will enable MoI employees to connect to their regular meetings with external government entities and individuals directly through video conferencing. The solution converges voice, video, and data collaboration around a shared IP-based infrastructure. It also provides key performance indicators, enabling MoI to analyse trends for capacity planning, resource optimisation, and quality of service.

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10Pearls showcases gamification platform

Zeeshan Aftab, 10Pearls

10Pearls, a specialised mobile application and enterprise software developer, is emphasising its latest gamification platform at GITEX 2016. This new platform aims to help businesses optimise operations by engaging their customers as well as their employees. “In todays world, people are walking zombies,” said Zeeshan Aftab, Managing Director, 10Pearls. “They don’t understand what they’re doing, where they’re going, or what the purpose of going to work is, so in order to address this, we are trying to improve 4 CONTINUED FROM PAGE 4

Dell EMC ... and cities across the region establish the instrumental ICT pillars to accelerate innovation adoption; deliver fast and personalised services for citizens and businesses while enabling agility and sustainability. Ghazi Atallah, CEO ,neXgen Group, said, “At neXgen Group we are committed to helping governments and developers across the region build citiesAds_AW.pdf that StarLink_Strip are powered by innovative smart

engagement via our gamification applications.” Aftab cited a philosopher who researched the common behaviours of men, and found that 8 out of the 16 characteristics that people desire to achieve are found through playing games. “People have a need to achieve, and in real-life this can be quite hard, whereas in games it is much easier to achieve a badge or a reward very quickly. We use this same technique in our software to improve engagement,” said Aftab. “Our software allows companies to reward customers or employees with points if they show certain attributes in their behaviour. These points can then be accumulated to result in further rewards.” However, Aftab pointed out that offering these rewards does not have to cost the company a lot

services. Our strategic partnership with Dell EMC allows us to bring governments and city authorities closer to realising their digital agenda and strengthening their concerted efforts to create not only smart, but sustainable cities with higher quality of life.” To that end, neXgen Group has structured its platform deployments around Dell EMC VxRack hyper-converged rack-scale engineered systems purpose built to enable customers quickly deploy 12 Infrastructure-as-a-Service 10/12/16 7:53 PM architecture in addition to Dell EMC

People have a need to achieve, and in real-life this can be quite hard, whereas in games it is much easier to achieve a badge or a reward very quickly.” Zeeshan Aftab, Managing Director, 10Pearls

Isilon scale out storage to provision the need for a robust and elastic storage architecture. The platform is completed with Dell EMC Data Domain in addition to Dell EMC Avamar to create a performance backed data protection and availability environment. In addition, neXgen Group has selected Pivotal Cloud Foundry, open source cloud native platform to extend a production-ready application platform that enables the development and delivery of faster composable services designed for independent deployment, scaling

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of money. “Companies can use this platform to provide incentives to customers, through discounts or promotions. By using the gamification software, it allows companies to gain insights into a customer’s preferences, which can then be reapplied in the form of these incentives so that the rewards are well suited to their needs, further enhancing customer engagement,” he said. The company is also showcasing its on-demand framework at GITEX 2016. This platform can be utilised in a similar way to that of Uber or Careem, but can instead be used to – for example – find a plumber in the local area. “By using this platform, you can easily connect with plumbers in your area and almost instantaneously connect with them via the app, rather than going through the process of calling, waiting for a response, arranging a visit time, and so on,” said Aftab. Visit 10Pearls in Hall 6 at stand MAC6-22 for more information on their latest innovations.

and recovery Habib Mahakian, Vice President, Gulf and Pakistan, Dell EMC, said, “As the digital era brings about unprecedented changes in customer and business expectations, the Middle East is making headway in building future-forward cities powered by innovation. We are excited to be working together with neXgen Group and have the opportunity to create “smart societies” that foster innovation, collaboration and open engagement between governments and citizens, visitors and businesses alike.”

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