60mins Day 5 - 3 PM (2016) by CPI GITEX

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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Crayon promotes SAM service to enhance IT operational efficiency at GITEX

Ziad Rizk, Crayon

Crayon, a software assessment management provider, has returned to GITEX Technology Week to promote brand awareness and increase customer engagement. Throughout the week, the company’s core aim has been to make new and existing customers understand how Crayon’s services can assist in driving IT operational efficiency within a business.

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D-Link showcases latest Smart Home solutions at GITEX

Sakkeer Hussain, D-Link Middle East

Ziad Rizk, General Manager (Enterprise), Crayon, commented on how the company’s software assessment management (SAM) service often shocks customers in terms of seeing how they simply do not have control over their software. “Our mission statement is: ‘SAM first, cloud first’, which means we start with the assessment,

D-Link has exhibited at GITEX every year since 1997, so it is no surprise to learn that the company is back again this year to showcase its latest networking innovations. The firm is hosting two stands at GITEX 2016 in the Za’abeel Hall; one for business solutions, and the other for consumer. The consumer stand – which resembles a small house to emphasise D-Link’s latest

“Home Connect” series – can be seen from afar. “The most recent addition to D-Link’s portfolio is our “Home Connect” series, with products using 802.11ah, Z-Wave and Zigbee-based technologies helping people to implement a complete smart home solution,” said Sakkeer Hussain, Director, Sales and Marketing, D-Link Middle East. He added, “The “Home Connect” category includes simple-to-use, app-enabled cloud products like power 4 CONTINUED ON PAGE 5

WHAT’S INSIDE Smartworld showcases latest innovations and offerings

Syncplicity highlights sync and share solutions

GITEX 2016 highlights

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Crayon... and once we have rationalised it all, we can move our customers in to the cloud to enhance operational efficiencies,” said Rizk. “One of the things we really try to resonate with our customers is a risk-reward assessment that we do. We show them the gaps within their software and then the rewards of how they can really drive this money-saving service.” Cost-efficiency has been a key talking point for Crayon with their customers at this years event. “We have had a lot of our customers asking how we can help them drive down costs. In this situation, we talk about our three pillars, which are people, process and technology. We

then ask our customers ‘how do you manage the entire software cycle?’, and then go on to identifying what it is they really need and how we can procure it,” said Rizk. “We can help customers understand how to implement these processes, whilst also having the tools to help them take control of the software on a realtime basis, and avoid any potential audit issues that may arise.” After firmly stating that Crayon will be returning to GITEX in the future, Rizk has been impressed with the week’s turn of events. “I think the GITEX team do a fantastic job, and I have really seen the exhibition evolve over

We can help customers understand how to implement these processes, whilst also having the tools to help them take control of their software on a real-time basis.” the last few years in many ways. A noticeable difference for me at this event is the different personas from a company that attend, which I believe is important as we move into an era where IT now has an influence on every

aspect of a company. I also like how enterprise and consumer are kept separate at this event, as I think that benefits the type of customers that visit our stand,” said Rizk. “I will definitely be coming back.”

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Smartworld showcases latest innovations and offerings

Smartworld, an Etisalat and Dubai South joint venture company, during its participation at GITEX has placed the spotlight on its latest

advancements in IT security and recent innovative deployments in major projects, which are in line with the vision and development

strategies of Dubai and the UAE toward technological advancements in all areas. Abdulqader Obaid Ali, Chief Executive Officer (CEO), Smartworld, said, “GITEX Technology Week gave us a strategic platform to showcase our latest initiatives, products and services. We are delighted with the strongly positive response we received from potential clients and partners during this event. We are confident these would materialise into business opportunities.” Smartworld has been actively diversifying its portfolio of offerings

and has taken numerous initiatives in this direction recently including forging tie ups with some of the most trusted names in the global IT industry offering cloud based solutions to its clients. The company is strongly focused on fostering digital growth in the region by bringing high value offerings to the UAE market, toward which there have been a couple of major initiatives in the last few months. Among its recent initiatives is the launch of UAE’s ‘Cyber Security Centre’, in partnership with The Kernel, which will train UAE nationals in cybersecurity and provide round-the-clock advanced security monitoring along with cyber threat management to companies across the government and private sector in the UAE.

RTA and Huawei sign partnership to enable Dubai’s ‘smart roads’ Enterprise, Middle East in the presence of directors and employees from both sides. According to Al Madani they are pleased to have signed the MoU Abdulla Al Madani, RTA; David Wang and Alaa El Shimy, Huawei with a prestigious The Dubai Roads and Transport organisation such as Authority (RTA) signed a partnership Huawei during a landmark event like with Huawei on the sidelines of the GITEX. ongoing GITEX Technology Week. “The RTA has always been seeking Abdulla Al Madani, CEO, Corporate to bring about happiness to clients Technology Support Services Sector, and users of public transport, as well RTA signed the Memorandum of as the beneficiaries of its diverse and Understanding (MoU) with Alaa El smart services. In accordance with Shimy, Managing Director, Huawei the MoU, RTA will work on improving

technological innovation that are defining the transport industry around the world. This will help RTA achieve the vision of the Dubai Government in lifting the profile of the emirate towards becoming the smartest city in the world,” said Al Madani. He also praised the collaboration considering it an important step towards stepping up the partnership with a renowned global ICT solutions provider at the local, regional and international levels, which would help RTA to build effective partnerships, and deliver improved services. Alaa El Shimy, Managing Director, Huawei Enterprise, Middle East, said, “The partnership between Huawei and RTA is based on a mutual collaboration

to develop a strategic roadmap for innovative, transformative services that will fulfill Dubai’s vision to become a smarter, happier city. This collaboration will see Huawei leverage its global expertise in smart city deployments to support the RTA’s vision to provide a more seamless experience for its commuters across its public transport system. We look forward to being able to implement Best of Class technological practices that can support the RTA with Smart roads and public transport initiatives with its Big Data and IoT analytics platforms that can ultimately, offer a personalised and optimised experience for UAE residents and for visitors attending mega events such as the Expo 2020.”

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D-Link... management devices, home sensors, cameras, smoke and water detectors, and door and window alarms; all aimed at enhancing and enriching human life. The company has been demonstrating the capabilities of these products at the Smart Home stand throughout the week. “We are utilising GITEX to demonstrate some of our new products to customers, so that they can really see their full potential. This range of products is very new to D-Link and is also a very new concept in the market, so customers have told us that they are excited to see the capabilities for themselves at the live demos we are hosting

The ‘Home Connect’ category includes simple-to-use, app-enabled cloud products like power management devices, cameras, water detectors, and window alarms; all aimed at enhancing and enriching human life.” at our stand,” said Hussain. D-Link is also promoting the use of their mobile app, ‘My D-Link Cloud,’ at this year’s event. “This application configures all of the products on D-Link’s

platform, meaning all of the products can be controlled remotely from a smart device,” said Hussain. “Most companies use third party products for this service, but we have created this

platform and placed servers in different parts of the world to accommodate this.” Visit either of the company’s stands in Za’abeel Hall for more information on D-Link’s latest innovations.

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Syncplicity highlights sync and share solutions

Jan Jensen, Syncplicity

Enterprise file sync and share (EFSS) specialist Syncplicity is showcasing its latest sharing and collaboration offerings and capabilities. Participating along with its regional distributor, Bulwark Technologies, the company is

making its debut at GITEX after separating from EMC in 2015. According to Syncplicity Executive Vice President for Worldwide Sales Jan Jensen, the company focused on developing solutions that can help organisations seamlessly and securely share files and folders with trusted organisations, while maintaining control over the digital data flowing between them and avoiding data leakage to nontrusted entities. “Today’s digital workers are often collaborating across a number of different teams with whom they need to share documents with. Now, with security becoming a ver y crucial issue organisations are always looking for ways to make the data management and sharing process seamless and secure,” he says.

Jensen also highlights the increasing number of threats surrounding the IT landscape. “While there’s still no ‘definite’ way to fully prevent these attacks, setting up the right systems and solutions in place can ensure that organisations can cope and recover in case an attack occurs. Syncplicity offers backup and recovery solutions to support businesses recover their data on the occasion that a malware slips through their systems.” Speaking about their Bulwark Technologies, Jensen reiterates that their partners play an important role in helping them spread awareness about their capabilities and how organisations leverage Syncplicity solutions to improve their security postures. Post GITEX, Jensen mentions

While there’s still no ‘definite’ way to fully prevent these attacks, setting up the right systems and solutions in place can ensure that organisations can cope and recover in case an attack occurs.” that they aim to continue to strengthening their local presence to ensure that Middle East customers are wellinformed about the benefits Syncplicity solutions can bring.

MoI, Saudi Arabia receives award from DWTC

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7:53 PM

Eng. Ahmed bin Jamil Al-Maiman, Vice-President of the Supervising Committee of Saudi Ministry of Interior’s Participation at GITEX 2016 and the PR and Media Director of the National Information Centre, has received an award from the Dubai

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World Trade Centre. The recognition was for the Kingdom’s largest-ever Saudi participation and for being the Official Country Partner for GITEX Technology Week 2016. The award was given by Ahmed Al Khaja, Senior Vice President, DWTC.

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