60mins Day 5 - 4 PM (2016) by CPI GITEX

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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Fluke Networks emphasises trade-in promotion at GITEX

Werner Heeren, Fluke Networks.

Fluke Networks provides certification, troubleshooting, and installation tools for professionals who install and maintain critical network cabling infrastructure. At GITEX 2016, the company is showcasing its latest products and promotions across four stands, in collaboration with partners. The company engineers designed the Versiv cable testing system to complete all tasks associated with testing cable installations, from planning and setup, through project management, testing

troubleshooting and reporting. “We create copper-fibre equipment which end users, specifically in data centres, tend to use to keep the infrastructure up and running. It is the fundament for everything that runs on top of it, including Internet of things, cloud and Big Data. We make sure that the infrastructure is up to standard and that the speed and the bandwidth are at a good performance level,” said Werner Heeren, 4 CONTINUED ON PAGE 3 Regional

Deloitte Middle East and HPE announce customer retention analytics POC

Rajeev Lalwani, Deloitte Middle East

Khursheed Ahmad Kangroo, HPE Software, MEA

Deloitte Middle East and Hewlett Packard Enterprise (HPE) have announced a successful proof of concept for a predictive analytics solution that is tailored to prevent dissatisfied customers from leaving by providing targeted marketing campaigns. This solution has already been implemented for banks and hospitals but can be 4 CONTINUED ON PAGE 5

WHAT’S INSIDE

Forcepoint out to rid the enterprise of risk

GITEX 60 MINS team

GITEX 2016 Highlights

When it Comes to Customer Experience, No One has More Experience Than Avaya

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Fluke Networks... Repografix - 60 MINS Official Printing Partner Sales Director, MEA and Turkey, Fluke Networks. “At GITEX this year, we’re emphasising our ‘trade in, trade up’ programme. This promotion means that if someone already has one of our Versiv certifiers, they are able to trade in an eligible model to ‘move up’ to bigger profits. This initiative is known as: ‘Get Smart. Go Versiv,” said Heeren. Fluke Networks are exhibiting across four booths at GITEX; Topnet, SMB, Mejdaf and Synergy. “We don’t have our own booth this year, but we use our partners to interact with the market and represent our solutions. We get a broader visibility of the exhibition this way,” said Heeren.

Deepak Kotwani, Power Pen Office Equipment Trading

Repografix – the official printing partner for 60 MINS at GITEX 2016 – has efficiently managed to produce every issue throughout the week on time on the hour, every hour. The Dubai based company provides printers, toner

cartridges and maintenance services. “We offer everything under one roof,” said Deepak Kotwani, CEO of Power Pen Office Equipment Trading, brand owners of the Repografix Line of Printing Products. “From new HP printers and compatible toner cartridges, to managed print services; all of which have been used to print for CPI Media Group live at GITEX Technology Week. Our tie ups with industry leaders in remanufacturing and compatible toners ensure that we have the best quality products at a very reasonable price.”

Reflecting on the week, Kotwani expressed his gratitude for the team on-site that ensured the process consistently ran smoothly. “We have a truly talented team here at the 60 MINS stand. They have taken care of all aspects of printing, from the actual printing production process itself, to the folding of the booklets, to the maintenance of the printers,” he said. “I am personally very happy with the joint efforts of both CPI Media Group and Repografix to get this many booklets out every hour.”

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Forcepoint out to rid the enterprise of risk

Ferdinando Mancini, Forcepoint

Data loss prevention provider Forcepoint has stressed the importance of empowering business decision-makers with user behaviour transparency from its GITEX stand. Ferdinando Mancini, director,

sales engineering, said the company has experienced strong growth in the Middle East over the last year, and is eager to advance its product line to provide better insight to customers. “We are currently investing in our DLP solution, and adding behavioural analytics for users,” he said. “These capabilities will track how users throughout an organisation are using data and privileges to provide predictive security.” Mancini added that providing decision-makers within an enterprise with fast alerts would facilitate the process of threat prevention, and that Forcepoint would be prioritising risk reduction in the near future. “We want to invest in

We are currently investing in our DLP solution, and adding behavioural analytics for users. These capabilities will track how users throughout an organisation are using data and privileges to provide predictive security.”

adding artificial intelligence to our solutions,” he said. “If users deviate from standard behaviour, CISOs and other management figures need to be alerted quickly to deliver an appropriate response.” He went on to highlight how other threats that have already affected Middle East enterprises need to be nullified over the coming years, and how Forcepoint would play an important role in that journey. “We’ve seen many examples of advanced persistent threats affecting users over the Web and email, as well as ransomware,” he said. “It’s important to correlate efforts across channels and gain a deeper understanding of how threats can evolve.”

Jacky’s Business Solutions showcases RoboCut 3D Jacky’s Business Solutions, a solutions provider for regional enterprises and corporations, is showcasing a cutting-edge Ronchini Massimo – RoboCut 3D printing machine at the 36th GITEX Technology Week, which ends today. A “turnkey” robotic milling solution, the Ronchini Massimo – RoboCut 3D line of machines specialise in foams, resins, plastics, wood and stone. “3D printing technology is growing at a rapid pace and is evolving as a primary method of prototyping,

modelling and imaging across various sectors. Exclusively licensed across the region to Jacky’s Business Solutions, RoboCut 3D machines provide the education sector with cuttingedge 3D innovations to enhance hands-on learning,” said Ashish Panjabi, COO of Jacky’s Business Solutions. Targeted at the educational sector, the company highlighted that the RM-Robocut3D Educational 6kg has been designed for teaching students the fundamentals of robotics.

The machine is equipped with the small robot KR AGILUS, the perfect tool for learning the basics of robot operation programming. “This has been our first time at GITEX and the experience has been excellent. We would like to thank our partner Jacky’s Business Solutions for giving us the opportunity to showcase our innovative technologies and expand our customer reach in the UAE and wider Middle East region,” said Filippo Ronchini, CEO, Ronchini Massimo Srl.

Founder, CPIMEDIA GROUP Dominic De Sousa (1959-2015), Publishing Director Rajashree Rammohan, Group Sales Director Kausar Syed, Sales Manager Merle Carrasco Group Editor Jeevan Thankappan, Editors Janees Reghelini, James Dartnell, Online Editor Adelle Geronimo, Deputy Editor Glesni Holland, Circulation Manager Rajeesh M, Production Manager James P Tharian Senior Designer Analou Balbero, Designer Neha Kalvani, Operations Manager Shweta Santosh, Web Developer Jefferson de Joya Abbas Madh, Photographers Charls Thomas Maksym Poriechkin

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Deloitte... tailored to other industries. The companies began their regional collaboration in July following successful partnerships in the US and Europe. The regional POC has blended Deloitte Middle East’s analytics practice with HPE’s Vertica Big Data SQL analytics platform, to provide one GCC retail bank with the ability to analyse a series of behavioural traits among customers. Chief among these is the ability to predict if a customer could be unhappy with the service they are receiving, and be on the verge of leaving.

On average, it costs five times as much to acquire new customers than to retain existing customers.” The insights developed by Deloitte Middle East and HPE have enabled the bank to reduce the number of customers who are leaving with targeted marketing campaigns to make them reconsider their expected defection.

“On average, it costs five times as much to acquire new customers than to retain existing customers,” said Rajeev Lalwani, Partner and Consulting Technology leader, Deloitte Middle East. “What is more important is to retain the profitable customers rather than retaining all customers. This targeted marketing and retention campaign will significantly improve the bottom-line of the organization.” “Our solution is unique such that, we not only predict the high valued customers who are about to leave in the coming months, but also indicate the top predictors as to the why these customers would leave. In one

case where we implemented the solution, we noticed that one of the key predictors to watch out for is when the monthly transaction count of a customer drops below 4. In another case, where we implemented the solution for a healthcare client, the key predictor was having a secondary condition associated with the main diagnosis”, concluded Rajeev. Khursheed Ahmad Kangroo, alliances business manager, HPE Software, MEA, said, “It’s essential to prevent profitable customers from leaving, and we’re pleased to be helping companies avoid this happening with our technology and Deloitte Middle East’s advisory expertise.”

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GITEX 60 MINS TEAM

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