60mins Day 1 - AM (2017) by CPI GITEX

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Show dates: 8-12 October 2017, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 11am -7pm

Huawei showcases ‘platform + ecosystem’ portfolio

Alaa ElShimy, Huawei Middle East

Huawei is showcasing its ‘platform + ecosystem’ portfolio of innovations at GITEX Technology Week 2017, designed to equip Middle East organisations for

the next big step on the road to digital transformation. Under the theme ‘Leading New ICT, the Road to Digital Transformation’ Huawei’s booth Z-D20 in Za’abeel Hall will demonstrate not only the power of global technology platforms through the latest IOT, cloud, SDN and Big Data innovations, but also the digital ecosystem of collaboration through path-breaking business and technology alliances, and the latest co-created solutions from OpenLab Dubai. Governments in the region have embraced the digital transformation through their national 4 CONTINUED ON PAGE 3

Avaya goes beyond the digital experience

Avaya is showcasing at GITEX Technology Week how it is working with organisations to design solutions that go beyond the digital experience, integrating disruptive technologies such as blockchain, artificial intelligence and

the Internet of Things to drive business success. This includes bringing together leading customers from across Avaya International region for first time ever to present real-world use cases for nextgeneration customer experience. Over the past year, Avaya’s technology investments have focused on expanding its ability to meet the transforming needs of customers while simplifying technology and its 4 CONTINUED ON PAGE 4

Sophos spotlights nextgen security solutions

Harish Chib, Sophos

Sophos, as part of its GITEX Technology Week, is placing the spotlight on its innovative approach to next-gen security. The company is also showcasing its latest innovations to shed light on a new topic in next-gen technology; deep learning, an advanced form of machine learning, that is more effective (higher detection rate) and more accurate (lower false positives) than other machine learning technology in the market. “The threat landscape is constantly evolving and the adoption of digitization in the Middle East has increased the risk of cyber-attacks that are now unpredictable and complicated. Hence cybersecurity remains a top priority for all organisations,” 4 CONTINUED ON PAGE 4

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Huawei...

agendas and organisations are reinventing their business models through digital strategies. All-cloud, or the full ‘cloudification’ of networks, operations systems, and services, is the most effective enabler to bring the digital vision into reality. “As the Digital Age enters a new era driven by the evolution of the cloud, the Middle East is approaching a new milestone with Cloud 2.0. At Huawei, we make it our priority to ensure that organisations in the region are equipped for the next wave of digitalisation. As a gathering of the Middle East’s ICT government and enterprise ICT leaders, GITEX is an ideal

platform to showcase our latest business-driven ICT infrastructure that empowers organisations to deliver value across a range of vertical sectors that are most relevant to the Middle East,” said Alaa ElShimy, managing director and vice president, Enterprise Business, Huawei Middle East. At GITEX Technology Week 2017, visitors will experience Huawei’s transformative platforms and solutions for various verticals including public safety and e-Government, transportation, digital banking, and smart utilities. Some highlights will include cutting-edge new product launches, new solutions and new partnerships in collaboration with industryleading partners. Huawei will also host Middle East Innovation Day with the

“As the Digital Age enters a new era driven by the evolution of the cloud, the Middle East is approaching a new milestone with Cloud 2.0. At Huawei, we make it our priority to ensure that organisations in the region are equipped for the next wave of digitalisation.

theme ‘Exploration, Lights the Way Forward’, on Day 1 of GITEX at Sheikh Maktoum Hall, Zone B of Dubai World Trade Center. Part of a global series, the event will feature keynote sessions and a panel discussion by renowned ICT experts, scholars, and policymakers to envision how digital transformation will shape the future of enterprises in the Middle East and the role that governments and policy makers play in the future of ICT. The third annual Huawei Certified Internetwork Expert (HCIE) Panel Discussion and Award Ceremony will take place on Day 3 of GITEX to discuss the importance of ICT talent development in the changing landscape and honour outstanding talent performers in the HCIE programme.

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Avaya...

adoption. To that end, Avaya has re-engineered its core platforms to make it faster and simpler for organisations to adopt new functionalities as their needs change. Avaya has also opened its entire unified communications (UC), contact center (CC) and services portfolio to empower partners and customers to have the same capabilities as Avaya’s R&D team has had over the last few decades. “Our portfolio today is built to integrate with disruptive technologies, although we also believe that no one player can deliver all the elements in the customer experience journey in every sector. As such, we bring together the strongest and most developed ecosystem for delivering complete customer experience solutions, and that is what visitors will see from Avaya at GITEX 2017,” said Nidal Abou-Ltaif, President, Avaya International. Kicking off the week-long conference, Avaya has today unveiled the Happiness Index on Blockchain.

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Sophos...

said Harish Chib, vice president, Middle East and Africa. “Today it has become increasingly easy to build and launch ransomware, regardless of skill. All one needs is ill intent and access to the dark web – a marketplace where malware kits are peddled like shoes or toys on Amazon. This trend is known as ransomware as a service.” According to Chib, the company aims to utilise the tradeshow as platform to enlighten our customers on 4

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Developed in partnership with Avanza Solutions, the index enables organisations to dynamically manage the customer journey to achieve greater satisfaction. Avaya is showcasing how companies and government organisations can leverage blockchain to securely collect and integrate data from multiple sources, such as different contact centers, emails, social media, web and chat platforms. By selectively filtering offline data and monitoring real-time data sources, organisations can dynamically measure customer satisfaction levels and transform experiences to meet their satisfaction objectives. “For us, our customers and our partners, the conversation has moved on from being just about technology and on to what you want to make of it,” adds Abou-Ltaif. “Managing enormous volumes of historical and real-time data is a huge challenge for our customers. The Happiness Index on Blockchain highlights how Avaya is transforming its unified communications and contact center platforms

Ransomware as-a-Service and Dark Web through Sophos’ in-depth report on the subject called ‘Ransomware as a Service (Raas): Deconstructing Philadelphia.’ “We intend to educate decision makers across the Middle East about our highly differentiated range of industry-leading IT security solutions that will protect their organisations against advanced threats like Ransomware.” Sophos is showcasing its next-gen technology that is built into its security solutions that offer the latest in anti-ransomware, antiexploit, anti-malware and

Our portfolio today is built to integrate with disruptive technologies, although we also believe that no one player can deliver all the elements in the customer experience journey in every sector. As such, we bring together the strongest and most developed ecosystem for delivering complete customer experience solutions, and that is what visitors will see from Avaya at GITEX 2017,”

to help large organisations to measure and manage sentiment for every single one of their customers, as it happens.” Many organisations today are struggling to turn the huge volumes of data they have about their customers into actionable insight. While

Gartner research shows 89% of companies expect to compete primarily on customer experience, just 6% of companies in an Aberdeen Group survey said they were extremely satisfied with their ability to use data to improve the customer journey. The Happiness Index on Blockchain is just one of the highlights of Avaya’s participation at GITEX Technology Week this year. Throughout the five-day event, Avaya is showcasing how it is working with leading brands to design solutions that go beyond the digital experience in key industry sectors. This includes partnerships with several leading international telecom operators on integrating AI and analytics into the customer experience, as well as integrating new IoT applications into emergency services to deliver faster responses for public safety. Other Avaya demos will cover banking, healthcare, hospitality, and more. Avaya is located within GITEX Technology Week 2017 at stand Z-C20 in Za’abeel Hall.

Sophos is showcasing its next-gen technology that is built into its security solutions that offer the latest in antiransomware, anti-exploit, anti-malware and Advanced Persistent Threats protection across all the devices and data.”

Advanced Persistent Threats protection across all the devices and data. The cybersecurity firm is also highlighting its latest innovations including Sophos Intercept X, a next-generation endpoint technology for advanced

protection against zeroday malware, exploits and ransomware and the latest version of XG Firewall, one of the highest performing firewalls in the industry stated by NSS Labs in the most recent Next-Generation Firewall Group Test Report . www.tahawultech.com

Canon unveils new B2B products and services

Shadi Bakhour, Canon Middle East

Canon Middle East, as part of its participation at the 37th GITEX Technology Week, has unveild its new B2B value proposition, as it aims to position itself as a B2B services- and business-oriented brand. The company is showcasing solutions and applications that cater to verticals such as interior décor, photo production and customer communication among others. According to Canon, technological evolution of its products for businesses, allows for streamlining of businesses process and achieve growth, through a business wide digital transformation. “The Middle East has a long history of innovation, adaptability and an appetite for the new and exciting. We believe there is great potential for the region to drive sustainable economic and digital growth. Canon’s new innovative solutions are, therefore, aimed

at helping organisations digitally transform, by enabling them to simplify tasks, curb unnecessary costs and save time and resources,” said Shadi Bakhour, director, B2B Business Unit, Canon Middle East. “We are drawing inspiration from our customers’ challenges to help improve their businesses; our new concept of ‘Explore, Inspire, Improve’ is reflective of these efforts where we provide a business process consultancy and work with our customers to build the best solution for their organisation, based on their business priorities. We’ve been inspiring customers to explore the power of imaging for over 80 years and GITEX is the perfect platform to showcase our expertise. We look forward to connecting with tech pioneers and futurists from all over the world,” he added.

The Middle East has a long history of innovation, adaptability and an appetite for the new and exciting. We believe there is great potential for the region to drive sustainable economic and digital growth.”

Centra promotes VATcompliant, cloud-ready CRM offerings Centra Hub, a subsidiary company of Focus Softnet, is promoting the upgraded version of its Customer Relationship Management (CRM) solution with inbuilt and VATcompliant entry-level accounting module at GITEX 2017. The company is also launching Centra Books, a ready-to-use, plug-and-play, VAT-enabled and SaaS-based finance and inventory management system at the event. “Centra Hub believes in delivering next-generation solutions that bring together people, platforms, and processes through effective, easy-to-use and integration-ready CRM and HCM systems. Through our solutions, we aim to help organisations adopt the latest digitisation trends and are empowering them to streamline their processes for better customer and people support,” said Nisith Naik, CEO, Centra Hub. Centra CRM is also cloudready and built on thin-client architecture, that will benefit existing customers through upgrades and meet the expectations of new customers as well. “We are excited about our second year of participation at GITEX Technology Week 2017, which is the single largest regional ICT platform, to introduce our

Nisith Naik, CEO, Centra Hub

best-in-class, cloud enabled, CRM, HCM and vertical solutions for a focused audience,” said Naik. “Through this year’s participation, we hope to increase Centra Hub’s product and solution visibility, meet with existing partners and customers and sign on new reputed partners across the regional and global markets.” The company is also showcasing its other solutions such as Real Estate Management Systems (REMS), Computer Aided Facility Management Systems (CAFM) and Human Capital Management (HCM) at the region’s leading technology exhibition. Specialised experts from Centra Hub are holding product demonstrations for visitors and sharing their regional and global successes with them at its stand E8-10 in Hall 8.

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Commscope demos wireless and fibre optic solutions

Commscope is flaunting its wireless technologies at GITEX Technology Week. The firm is hoping the region’s end-users will be drawn to

Commscope’s ability to enhance network performance and have a positive knock-on effect on business operations. The firm believes that the impending fourth Industrial Revolution will set to be game-changing in IT, with an expected 30-50 billion connected devices spurring the unprecedented growth of the digital era. The need for fibre, especially for the telecommunications sector is a key trend, the firm says. “Our vast portfolio of network infrastructure includes some of the robust and innovative wireless and fibre optic solutions,” said Femi Oshiga, sales director, DCCS, CommScope MEA. “We

The firm is hoping the region’s end-users will be drawn to Commscope’s ability to enhance network performance and have a positive knock-on effect on business operations.”

have a talented and experienced global team that’s capable of helping customers increase bandwidth; maximise existing capacity; improve network performance and availability; increase energy efficiency; and simplify technology migration.”

At GITEX 2017, the company will be focusing on sharing insights and showcasing its fibre and wireless technologies for connected buildings and data centres. The firm is also keen to share the expertise it has garnered through its existing customer portfolio. “We’re also excited to introduce our new MEA leadership who will also give insights into some of our new research findings and anecdotes from customers,” Oshiga says. In terms of its partner initiatives, Oshiga highlighted that CommScope helps them become experts in the field of IT while proactively preparing them for new market trends. “Partnerships such as PartnerPRO Network enables our them take on and complete larger and more challenging projects, while boosting their reputation and revenue.”

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Equinix highlights the benefits of interconnection Firms on the leading edge of digital transformation know that leveraging interconnection is a key ingredient in their success.”

Jeroen Schlosser, Equinix MENA

During its participation at GITEX Technology Week, global data centre and colocation provider Equinix, is helping regional enterprise organisations understand new growth opportunities, reduce costs and scale to the digital edge on Platform Equinix.

“Firms on the leading edge of digital transformation know that leveraging interconnection – direct, private data exchange between businesses – is a key ingredient in their success,” said Jeroen Schlosser, managing director, Equinix MENA. “Without

interconnection, we believe companies may struggle to gain the scale, agility, security and quality of service they need to successfully conduct digital business. “During GITEX, we will be reaching out to MENA enterprises and make the event more valuable by allowing them to book 30minute-dedicated sessions with our Global Solution architects,” added Scholosser. “This will ensure

that they are aware about the key steps their organisations need to take to digitally transform and innovate.” Equinix, according to Scholosser, enables enterprises to plug directly into business ecosystems already supporting high-performance architectures for financial services, media, insurance, cloud, network and many other industries across the globe. The company will also be pitching ‘Rethinking the Data Centre with Interconnection.’ “We will talk to enterprises about the transformative power of interconnection, and the key benefits of colocation in Equinix data centres here in Dubai or any of our other 178 locations,” he said. “The show is the perfect platform for highlighting how interconnection is changing the world.”

Fidelis touts network and endpoint security solutions Fidelis is showcasing its new purpose-built platform, Fidelis Elevate, which delivers automated detection and response across networks and endpoints, at GITEX Technology Week. “Fidelis Elevate is the first fully automated compromise detection and response system designed to improve security operations,” said Roland Daccache, Systems Engineer, MENA, Fidelis Cybersecurity. “Engineered to provide unprecedented visibility across networks and endpoints working both in real-time and historically to detect and respond to an attack.” Elevate is designed to automate the actions and insights of a skilled

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engineer and incident responder, to significantly increase the efficiency and effectiveness of a security team. The two pillars of the Elevate Platform are Fidelis Network and Fidelis Endpoint. Daccache added that organisations also need to consider the inevitability of threats that go undetected and pose significant risk to their hosts. “Fidelis Network stops modern threats that make it through the perimeter,” he added. “It solves the problem of alert fatigue by automatically validating alerts and grouping related alerts together. It helps eliminate response and investigation back and forth with IT teams, with oneclick investigations and built-in

Roland Daccache, Fidelis Cybersecurity

response automation from a single UX (user experience).” Meanwhile, Endpoint aims to equip security organisations to confidently prevent, detect and respond to, and resolve security incidents in a fraction of the time it takes using

traditional approaches, according to Daccache. “Purpose built to work hand in hand with Fidelis Network, Fidelis Endpoint automates incident response activities that normally take days or weeks.” Visit them at: Hall 1, E1-30

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Forcepoint focuses on ‘human-centric’ approach to security

Mahmoud-Samy Ibrahim, Forcepoint

Forcepoint, a relatively newcomer to the security space, is presenting its breadth of security solutions, as well as its approach to tackling security matters at this year’s GITEX. “We are reinventing cybersecurity by creating uncompromising systems that understand people’s behaviours and motivations as they interact

As enterprises and government agencies shift their applications to SaaS and cloud IT models, they require intelligent systems that quickly spot anomalies, assess risk and facilitate rapid resolution to protect users and their data in an increasingly zero perimeter world.”

with data and IP everywhere,” said Mahmoud-Samy Ibrahim, AVP, Emerging region, Forcepoint. As part of the company’s participation at the region’s largest technology trade show, it will be demonstrating the latest version of its products in Network Security (including Next Generation Firewall), Cloud Security, (including CASB) and Data and Insider Threat (including our latest data loss prevention). Representatives on the stand can discuss hot topics impacting organisations across the region including GDPR, AMD (advanced malware detection) and CASB. “Visitors at our stand will learn and understand our humancentric approach to security, which helps organisations better understand indicators of normal cyber behaviour and quickly identify activity and operations, such as shadow IT, that pose the biggest risk,” said Ibrahim. “As enterprises and government agencies shift their applications to SaaS and cloud IT models, they require intelligent systems that quickly spot anomalies, assess risk and facilitate rapid resolution to protect users and their data in an increasingly zero perimeter world.” Forcepoint’s goal is to support and prepare organisations across the MENA region, but ultimately to ensure businesses are fully-enabled to do their job and to avoid mistakes that could lead to loss of critical data.

Trriple launches digital payment app mWallet

Paolo Gagliardi, Trriple

In these days of accelerated digital transformation, a keenly-awaited development in the UAE is a safe and convenient mobile solution for personal financial transactions that can be funded with cash or bank account. UAE-based start-up, Trriple aims to fill this void with an open platform mobile wallet application that enables secure and convenient everyday payments, while complying with national financial and technology regulations. As part of its presence at GITEX Technology Week 2017, Trriple is launching its mobile wallet application that can connect to any bank, Trriple user, or Point of Sale (POS), receive funds directly from bank account, from other Trriple users, or from the merchants where users can provide the cash to the merchant to get funds in his/her wallet. Paolo Gagliardi, chief executive officer, Trriple, said, “The UAE leadership and the Central Bank

have recognised Digital Payments as a key element of achieving the UAE Vision 2021 goals of smart government, financial inclusion, innovation, and competitiveness. We believe that the potential of a mobile wallet is in the wider, multiparty, cross-border digital payments ecosystem that it unlocks. With Trriple now available for download and use, digital payments are closer to becoming mainstream, and buyers and sellers will move from managing cash to gain real-time insights on transaction history and spending trends.” The Trriple m-wallet application is now available for download on the Google Play Store and Apple App Store. “Through the new app Trriple users can make peer-to-peer transfers, top up their mobile credit on du or Etisalat networks, pay for goods at merchants and send crossborder remittances using Trriple mobile wallet,” said Gagliardi Trriple estimates that cash transactions account for 70 percent of all transactions in the UAE, and according to McKinsey, if the Middle East made digital payments widespread, the region could add $95 billion to its GDP by 2020. With the Trriple m-wallet app, users can forego cash and use the m-wallet app to conduct transfers to any bank and to another user, top up their mobile credit, pay bills and fines, and much more. Visit Trriple at Hall 6.

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Gemalto introduces security-as-a-service offerings

Sebastien Pavie, Gemalto

With Gemalto’s pursuit for constant innovation to address its customers’ growing digital security demands, it is showcasing its core technologies aimed at transforming enterprises and driving profitability. “At this year’s GITEX, we are launching the industry’s first global cloud-based on-demand encryption as-a-service platform with SafeNet

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Data Protection On-Demand (DPoD),” said Sebastien Pavie, director, Middle East, Africa and Turkey, Enterprise and Cybersecurity, Gemalto. “This on-demand platform delivers a full spectrum of data security-as-a-service offering,” he added, “including encryption, key management, hardware security modules and tokenisation to protect sensitive information across a wide range of uses cases such as Big Data, IoT, digital payments, transactions and compliance.” The company is placing focus on its SafeNet Trusted Access, a cloud-based access management solution aimed at simplifying and securing access to cloud applications. It enables companies mitigate risk through an integrated single sign-on, multi-factor authentication and riskbased analytics.

The solution also improves user experience by providing Smart Cloud Single Sign-On (SSO) for authentication, and leverages a powerful data-driven policy engine for enterprises to optimise business security and use convenience via scenario-based access conditions.” “The solution also improves user experience by providing Smart Cloud Single Sign-On (SSO) for authentication, and leverages a powerful data-driven policy engine for enterprises to optimise business security and use convenience via scenario-based access conditions,” said Pavie. To support its channel partners, the firm has recently announced its partner programme to align with its global channel-centric strategy. The new

Gemalto Cipher Partner Programme provides opportunities for partners to align with changing customer purchasing trends and provides greater rewards for partner-led engagements, according to the company. Pavie adds, “It is designed to support different buying models like cloud, services and embedded solutions and focuses on empowering and rewarding partners to succeed in both sales and technical aspects.” Visit them at Hall 1, Stand 114

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Leading New ICT, The Road to Digital Transformation

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Leading New ICT, The Road to Digital Transformation

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GITEX Technology Week 2017 Oct 8-12, 2017 | Dubai World Trade Center, UAE GITEX Technology Week 2017 Oct 8-12, 2017 | Dubai World Trade Center, UAE

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Synology launches new NAS and NVR offerings

Nick Jheng, Synology

Synology is launching its new network attached storage and network video recorder offerings at GITEX Technology Week. The NAS vendor, who also specialises in IP surveillance solutions and network equipment, aims to help users centralise data storage and backup, share files on-the-go, implement professional surveillance solutions, and manage network in reliable and affordable ways. “At GITEX, Synology will be demonstrating its devotion to bring advanced technologies to businesses and individuals in the Middle East,” said Nick Jheng, sales account manager, Synology. “These include a centralised file portal for NAS users to create an even more streamlined cloud experience, a versatile on-premises business backup solution for servers, cloud services and virtual machines, advanced VPN management tool, and other

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enhancements on the DiskStation Manager Operating System (DSM)to provide more stable services. The company is also introducing the new capabilities of its NAS and NVR offerings. “We are showcasing our upcoming Desktop Plus Series products include the DS218+, DS718+ and DS918+, which are armed with advanced Intel solutions, providing doubled transcoding performance and better RAM expansion options,” said Jheng. “We will display our new flash solution in the FS1018, which will bring top-notch performance to compact desktop storage. For surveillance solutions, we will be unveiling the NVR1218 and VS960HD.” In terms of new features, Jheng highlighted that they are also unveiling the Synology Drive, Active Backup Suite, Moments, together with exciting DSM advancements in storage and virtualisation.

Linksys touts network offerings Linksys is showcasing its consumer and business offerings at GITEX Technology Week 2017, with an emphasis on SMB competitiveness, serious gaming and the regional take-up of mesh networks. A long-standing exhibitor at GITEX, Linksys said it is supporting the growth of the SMB market by delivering enterprise-class products at SMB prices. SMEs count for 95 percent of the total enterprise population in Dubai, employing around 42 percent of Dubai’s workforce and contributing 40 percent the emirate’s GDP, according to Dubai SME’s report on The State of Small and Medium Enterprises in Dubai. The firm’s stand at the trade fair is showcasing updates to its extensive product portfolio and shedding light on forthcoming solutions. The firm is also unveiling the new Linksys Channel Partner programme, which according to the firm, is a custom-built initiative that equips partners with a rich supply of resources and training materials they can use to dramatically boost their profitability. “Middle East businesses are early adopters of the most innovative technology and is a hub for emerging smart cities,” said Amanullah Khan, managing director, Linksys, Middle East, Turkey and Africa. “GITEX Technology Week connects

Amanullah Khan, Linksys

business and technology enthusiasts with the technology solutions that will move their nations forward. It’s an opportunity for Linksys to showcase groundbreaking products and solutions for companies and consumers alike, enhancing productivity and the customer experience.” The company is also debuting its Linksys WRT gaming edition router – the WRT32X at the trade show. Incorporating the Killer Prioritization Engine (KPE), this router for serious online gamers resulted from an exclusive collaboration between Linksys and Rivet Networks. Senior Linksys executives are present to share insights into the state of mesh network adoption and the future of home networking at the firm’s stand. Linksys is exhibiting at Hall 2 under the ‘Gulf Comms’ category at GITEX Technology Week 2017.

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Kodak Alaris displays expanded info capture ecosystem

Kodak Alaris is expanding its information capture ecosystem, delivering on the promise of digital transformation for organisations in the Middle East and around the world. During GITEX Technology Week, the company is unveiling the Alaris S2000 Series Scanners – a new

family of network/wireless and USB connected desktop devices – and showcase its award-winning software and services, which are designed to take the complexity out of information capture and improve the way people work. The Alaris IN2 Ecosystem is the focus of the company’s

participation at GITEX. Alaris launched its ecosystem earlier this year to help remove complexity from information capture. Now, the next wave of the IN2 Ecosystem offers new features and tight integration between scanners, software and services. The headliner at GITEX is the Alaris S2000 Series Scanner, which according to the firm, increases productivity by automating much of the work traditionally done by people and host computers. Embedded Image Processing within the scanner delivers crisp, highquality images without requiring a host PC. Active Feed Technology aligns the leading edge of paper to avoid misfeeds and multi-feeds and Controlled Output Stacking places paper neatly in the output

tray. As a result, users spend less time preparing documents for scanning and dealing with messy output stacks. Partner and developer communities play a vital role in the ecosystem through their ability to connect, configure and create new solutions that meet customer needs, according to Kodak Alaris With this in mind, the company also has a dedicated area for resellers and system integrators to learn more about its revamped Alaris Partner Programme. “Our new partner programme is designed to enable channel partners to offer best-in-class technology, sophisticated solutions and services, and to grow their businesses,” said Samer Mihyar, MEAF Field Marketing Manager, Alaris Information Management. “We are eager to showcase our new partner portal, sales tools, incentives and technical resources designed to help partners win in the marketplace.”

Nexans highlights data centre and FTTO solutions At GITEX Technology Week, Nexans is placing the spotlight on its data centre innovations and Fibre-to-the-Office (FTTO) solutions. In addition to showcasing its LAN cabling solutions, experts from the company are holding product demonstrations for customers and partners at the region’s leading technology event. Tarek Helmy, regional director, Gulf and Middle East, South and East Africa, Nexans Cabling Solutions, said, “Yesterday’s networks are under pressure to cope with the increasing bandwidth demands of today from the Internet of Things (IoT), BYOD, cloud, video and the likes. Convergence of networking technologies, new expectations including availability, reliability, scale-out, always-on, are driving data centres to be redesigned and rearchitected.

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Tarek Helmy, Nexans

“We are demonstrating how our data centre innovations, ‘Smart Choices for Digital Infrastructure’, will help managers support flexible, cost-effective bandwidth architectures, optimised space usage and faster modular deployment. By participating at GITEX, we would like to show our commitment to our customers

and partners in terms of our leadership in offering latest and best technologies and our longterm plan to firmly support them in the region.” The company is also promoting its LANactive solution, which is based on Fiber-to-the-Office (FTTO)-switch in both, office and harsh environments.

In addition, Nexans’ broad portfolio of LAN cabling solutions for data centres including Nexans LANmark-7A (Cat7A) and LANmark-8 (Cat8) are on display. “Both of which are designed for a scalable and a cost-effective high-speed data centre applications and help customers scale up to 25G and 40G Ethernet over copper cabling,” added Helmy. “Furthermore, the LANmark ENSPACE solutions for data centres, which include patch panels, micro-bundle cables in OM5 and low-loss connectors that can help data centres meet growing data demands.” Nexans is exhibiting at Stand B4-10 in Hall 4. Senior global executives and experts are present at the stand to meet with visitors and share their knowledge, expertise and global success stories with them.

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Oracle focuses on next-gen cloud apps We are on a mission to connect people and business to information and GITEX is a great opportunity for us to showcase the incredible momentum.” Arun Khehar, Oracle

At the 37th GITEX Technology Week, Oracle is highlighting its cloud innovations that are aimed at helping enterprise, startups and public-sector entities increase business agility, enhance return on investment

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(ROI) and deliver an exceptional customer experience. “At Oracle, we are on a mission to connect people and business to information and GITEX is a great opportunity for us to showcase the incredible momentum and success

of our customers and partners,” said Arun Khehar, senior vice president – Business Applications, ECEMEA, Oracle. “The UAE remains a priority market for Oracle and we continue to introduce latest innovations to help our

customers achieve unprecedented digital business value. This trend continues at GITEX, apart from many other exciting solutions, visitors can experience Oracle’s latest next-gen cloud applications and the enhanced IoT Cloud with built in AI and machine learning features. “A completely reinvented exhibition area with more than 20 specially designed interactive pods for live demos will offer an engaging experience to visitors.” At GITEX 2017, Oracle is also hosting an awards ceremony on 10th October to recognise digital transformation initiatives from across the MENA region that delivered unique business value. Visit Oracle in Hall 5 of Dubai World Trade Centre.

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Polycom features solutions for ‘Workplace of the future’

Ahmed Sousa, Polycom

Polycom, global provider of video, voice and content collaboration solutions, is presenting its offerings

for enabling the ‘Workplace of the future’ at GITEX Technology Week. “We aim to promote human collaboration through our latest portfolio of video, voice and content sharing collaboration solutions that enable flexible working and create collaborative workplaces for employees across the SMB, education and healthcare sectors,” said Ahmed Sousa, Regional Manager, Solution Architects, MEA and Turkey, Polycom. This year, the company is also showcasing the Polycom Pano for the first time in the region. “The Pano is the easiest way to share content at work, enabling anyone in a business

meeting can share up to four streams of simultaneous content side-byside, from any device, without the hassle of juggling cables, pucks or dongles,” said Sousa. “Users can add a Pano to a touch monitor, and an expanded set of capabilities are available, with rich annotation and interactive whiteboarding features unavailable in other wireless content sharing solutions. Pano works with any existing video equipment, making it easy to add on to existing conference room technology.” Also present during Polycom’s participation at the show is the RealPresence Immersive Studi Flex, which according to the company, can be customised to the user’s space and budget and offers Microsoft Skype for Business functionality at a 37 percent lower cost than other leading solutions. Sousa said, “RealPresence Immersive Studio Flex combines high definition audio and an 18-foot video

We aim to promote human collaboration through our latest portfolio of video, voice and content sharing solutions that enable flexible working and create collaborative workplaces.” wall with three 4K UltraHD display screens making virtual meetings as comfortable as sitting in a home theatre and as collaborative as being in the same room.” Polycom is also launching the results of new research study that examine the current work environments in the UAE and see if they are equipped to meet the needs of a large portion of the UAE workforce.

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Pure Storage displays Ring makes GITEX debut latest cloud-enabled, allflash data solutions

Christian Putz, Pure Storage

Pure Storage’s end-to-end data platform — including FlashArray, FlashBlade and its converged offering with Cisco, FlashStack—is powered by software that’s cloud-connected for management from anywhere on a mobile device and is supported by the Evergreen business model. Christian Putz, director, EEMEA, Pure Storage, said, “In the era of intelligence, data is the most critical asset, delivering a competitive edge for enterprises that harness it. Pure is delivering a complete data platform that is purpose-built for silicon and the cloud era. We aim to significantly improve traditional applications while providing the bridge to modern ‘new stack’ applications, enabling real-time analytics, cloud agility and machine learning.” As part of its participation at GITEX 2017, Pure Storage is launching

its latest cloud-enabled, all-flash data platform, powered by the combination of FlashArray//X in the region. It is the company’s first allNVMe, enterprise-class, all-flash array for high performance structured data workloads, according to Putz. Built on a FlashArray architecture, FlashArray//X, the company’s first allNVMe, enterprise class all-flash array, enables true global flash management with new Purity DirectFlash software and NVMe DirectFlash Modules from Pure Storage. “This eliminates performance bottlenecks associated with legacy technologies,” said Putz. “This end-to-end, software-toraw flash optimisation over NVMe dramatically improves system performance and allows customers to further unlock the value of their data. Among FlashArray models, //X represents a higher performance tier for mission-critical databases, top-of-rack flash deployments, and Tier 1 application consolidation. //X is optimised for the lowestlatency workloads and delivers an unprecedented level of performance density that puts previously unattainable levels of consolidation within reach.” The company is also showcasing its FlashBlade, its all-flash array built for high-performance unstructured data workloads during the show. Visit them at: Hall 6, Stand CLD-15

Mohammad Meraj Hoda, Ring

Ring, a home security firm, is making a foray into the Middle East market and is making its debut at GITEX Technology Week 2017. The company is using the exhibition as a platform to unveil its latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam in addition to announcing new partnerships across the region. “Ring re-imagined the doorbell

We are confident that our smart home security products will be well accepted in this region.”

so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime,” said Mohammad Meraj Hoda, managing director, Ring. “Our mission is to reduce crime in neighbourhoods and empower consumers by creating a Ring of Security around homes and communities with our suite of smart home security products.” With the UAE witnessing a positive growth of the property sector with many developers focusing on building master-planned communities, Ring believes that the time is right for them to introduce their capabilities in the region. “At GITEX, we are creating awareness of our brand and products, demonstrating how our products can reduce crime, and meeting with channel partners and signing on strong partners to expand our market reach,” said Hoda. “We are confident that our smart home security products will be well accepted in this region.” Ring will be showcasing Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam at GITEX, which will create the neighborhood watch for the digital age and continue to keep homes in the Middle East safe. Visit them at Hall 6, Stand CLD-24.

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SonicWall presents advanced security solutions at GITEX More emphasis should be placed on real-time threat mitigation across wired and wireless networks.”

Shahnawaz Sheikh, SonicWall

SonicWall is showcasing its range of advanced network security products and services at GITEX Technology Week in Dubai. The range of products that the company is introducing aims to

accelerate speed thresholds for its Automated Real-Time Breach Detection and Prevention Platform across wired, wireless and mobile networks. SonicWall president and CEO

SUSE demonstrates latest tech for digital transformation

Paul Abi-Chahine, SUSE

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SUSE is demonstrating how customers can accelerate their digital transformation with the SUSE high performance platform for SAP HANA, S/4 HANA as part of its participation at GITEX 2017. Paul Abi-Chahine, regional director, EMEA East, SUSE, said, “From high-availability, zero downtime, Infrastructureand Container-as-a-Service to software-defined storage, much of the innovative flagship technology driving digital transformation is based on open source and

Bill Conner, said, “This automated, real-time breach detection and prevention platform ensures organisations can build smart, consistent and sound security postures while meeting the speed, performance and cost-ofownership demands of today’s businesses and their users. We are happy to launch the platform for our Middle East customers at GITEX technology Week in Dubai.” The platform enhancements include more than 50 new SonicOS features, a new high-performance

firewall, a series of new 802.11ac Wave 2 wireless access points, an intuitive cloud analytics application and advanced secure federated single sign-on (SSO) capabilities. “It’s imperative that any well-meaning, responsible organisation take appropriate action to safeguard their networks, customer data and business as a whole,” said Shahnawaz Sheikh, sales and channel director, META and Eastern Europe, SonicWall. He added that the threat landscape in the Middle East moves far too fast to rely on static solutions. “More emphasis should be placed on real-time threat mitigation across wired and wireless networks. Companies of all sizes need to consider TLS/ SSL decryption and inspection solutions as well, now that most common internet traffic is encrypted by default.”

From high-availability, zero downtime, infrastructure- and container-as-a-Service to software-defined storage, much of the innovative flagship technology driving digital transformation is based on open source and is part of the portfolio SUSE is showcasing at GITEX.”

is part of the portfolio SUSE is showcasing at GITEX.” Chahine highlighted that the company’s goal is to provide bestof-breed enterprise solutions that offer its customers the freedom of choice with no vendor lock-in, and that are compatible with the solutions of other vendors. As for partners, he said that he believes that working together presents a lot of opportunities for both parties. “They benefit directly from the high demand of SUSE products, continuous growth and attractive margins,” said Chahine. “We have re-

launched the SUSE Partner Programe roughly a year ago to reflect the needs of our partners in the digital era with all its dynamics. We offer partners exclusive access to information, technical and sales training with certifications, joint customer and partner events and marketing and sales support in all stages of the business. In addition, the huge SUSE Partner Ecosystem, which is unique in the industry and stands for innovation in the data centre, makes SUSE an attractive vendor to do business with.” Visit them at: Hall 5, MAC6-33

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