BroadcastPro ME June 2024

RIGHT ON TARGET

RMS CEO Nezar Nagro says TV measurement must be unbiased to ensure fairness and progress in ad industry

GROUP

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Dominic De Sousa (1959-2015)

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WELCOME

Just after NAB in Vegas, where we met most of the North American industry, it was great to see many of the stakeholders from the Middle East and Africa at CABSAT. However, with a roundtable on the first day and an awards ceremony on the second, I must confess I was unable to visit everyone at the show and would have liked another couple of days to do so.

One of the remarkable things about the BroadcastPro Manufacturer Awards was that I had a glimpse into some of the disruptive technologies launched in various categories, owing to the 170-odd nominations we received. The votes from the industry, which were spot-on, helped us pay closer attention to some of the tech stars and acknowledge them at the awards ceremony. I only had the opportunity for a quick tour around the show to take a closer look at some of these technologies, but that was helpful.

One of the most rewarding aspects of a Middle East event like CABSAT is that networking is supremely important, and so everyone comes to the show. We had the opportunity to meet CEOs and CTOs from across the Middle East as well as Africa. This time, however, we also saw an exceptional number of deals announced at CABSAT from Grass Valley, Arabsat, Advanced Media Trading, Satellite Engineering iDirect, Saudi Sports Company, Saudi Pro League, Al Sabah in Kuwait, and so on. As a result, our news section is flush with new deals and deployments, some high-profile appointments, and stories that I am sure you are watching closely. A new virtual production course is starting in town come September.

On an aside, one important topic that everyone is talking about these days is targeted advertising, but I’ll let you hear from RMS CEO Nezar Nagro on that front. He graces our Cover this month. Happy reading.

VIJAYA CHERIAN, EDITORIAL DIRECTOR

UPDATE NEWS

Almanasa and Roya Media Group partner; Bradley Eliot joins IMI as CTO; BeIN offers targeted TV ads with Synamedia Iris; Grass Valley deploys live production technology at Fujairah TV; Al Sabah chooses VSN; Arabsat forges deals with neXat, GV and ST Engineering iDirect; and more

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COVER

RIGHT ON TARGET

ANALYSIS RAMADAN CONTENT MARKET

Despite steady production values and the release of brand-new content, the overall Arabic content market remains underrated due to a lack of measurement and data. Heba Korayem shares insights into the dynamics of the 2024 Ramadan drama industry

TV measurement must be unbiased to ensure fairness and development of the advertising industry, says Nezar Nagro, Chief Executive Officer of Rotana Media Services

CABSAT INTERVIEW HIGHLIGHTS OF THE SHOW THIS YEAR

Raj Salgaonkar, Head of Sales at Dubai World Trade Centre (DWTC), talks about what makes the show tick

BROADCASTPRO MANUFACTURER AWARDS SALUTING THE DISRUPTORS

The second edition of the BroadcastPro Manufacturer Awards celebrated the achievements of 20 winners across diverse categories during an awards ceremony held on May 22 at the H Hotel Dubai. The ceremony acknowledged the technologies that were shaping and elevating the world of broadcast

INTRODUCING VIRTUAL PRODUCTION BACK TO SCHOOL

Raindance Film School Dubai will launch a course on virtual production starting September 2024, and has collaborated with key studios and partners to ensure candidates receive hands-on experience

GUEST COLUMN BRIDGING THE KNOWLEDGE GAP

Anas Hantash of Imagine Communications talks about how manufacturers can drive tech adoption in MENA 40

SSC CHOOSES TVU NETWORKS’ LIVE BROADCAST SOLUTION 06/24

Almanasa partners with Roya Media Group to enhance streaming services

Almanasa, Iraq’s OTT streaming platform, has partnered with Roya Media Group. Through this agreement, subscribers will have access to Roya Media Group’s exclusive 19 channels. Both platforms are working closely to ensure a smooth technological integration that will enhance user experience. The integrated service is set to launch in June, with current subscribers automatically gaining access to Roya content at no additional cost. New users can subscribe through Almanasa’s platform.

Al Muheleb Al Zaidy, CEO of Almanasa, said: “This collaboration aligns with our commitment to enhance our service and provide

unparalleled entertainment options to our users in Iraq.”

Fares Sayegh, CEO of Roya Media Group, added: “Today’s collaboration with Almanasa represents a significant turning point for Roya Media Group as we extend our reach into the Iraqi market. We have established dedicated social media pages for the Iraqi audience on Facebook, Instagram, YouTube, TikTok and X to foster a strong connection with our audience.”

Saudi Sports Company (SSC) has deployed TVU Networks’ Remote Commentator into its production toolkit to unlock greater scalability and cost efficiency. TVU’s

cloud platform has eliminated the logistical challenges and environmental impact associated with travel and accommodation, enabling seamless coverage of the

Saudi Pro League in different languages. The project was done in partnership with MEBS.

Amill Lone, CEO at SSC, said: “Bringing together the best commentators from across the globe onto one platform, we’ve been able to enrich the viewing experience with expert insights and a depth of analysis that truly brings the game closer to the fans.”

REDBIRD IMI COMPLETES ACQUISITION OF ALL3MEDIA

RedBird IMI, a joint venture between RedBird Capital Partners and Abu Dhabibased media company International Media Investments (IMI) has completed its acquisition of All3Media, from its owners Warner Bros. Discovery, Inc and Liberty Global Ltd. at $1.4bn. Jeff Zucker, CEO of RedBird IMI, will be Chairman of the All3Media board.

Rani R. Raad, CEO of IMI, will join the board.

Fares Sayegh, CEO of Roya Media Group, and Al Muheleb Al Zaidy, CEO of Almanasa.

BeIN offers targeted TV advertising in MENA with Synamedia Iris

beIN Media Group has chosen Synamedia Iris to launch a broadcast advertising offering, the first of its kind in the MENA region. Using the Synamedia Iris addressable advertising platform, beIN will create a new, targeted ad inventory at a country level. This service will initially be available in Morocco, Saudi Arabia, the UAE, Iraq and Lebanon, with plans to expand to additional markets later this year. In 2025, beIN aims to extend its use to its streaming services, allowing advertisers to deliver unified campaigns

across both broadcast and digital inventory.

With Synamedia Iris, beIN will enable local advertisers and global brands to target specific local audiences alongside its sports and entertainment content, maximising the value of its ad

spend. Instead of delivering the same adverts across all 24 MENA countries where it operates, beIN will use it to tailor campaigns to specific countries and subsequently to targeted demographics and households.

Bahadir Karalar, Director

ROTANA KHALEEJIAH DOMINATES KSA RAMADAN 2024 VIEWERSHIP

Rotana Khaleejiah, a TV channel and content producer in Saudi Arabia, has reported a surge in viewership during Ramadan 2024. According to Ipsos ratings, the channel achieved a daily reach of 27% with over 4.6m unique daily viewers. During Ramadan, it

reportedly achieved record numbers in viewership and performance, with

Tareq w Nouf most-watched programmes

Shabab El Bomb garnered 340m views platforms.

Nada Makhzoum, CEO of Rotana TV Network.

War on Drugs

episode from Alliwan had 3.2m viewers within the first 24 hours of its release. The channel’s influence extended further with 1.11bn in reach and 696m views on digital platforms during Ramadan.

Nada Makhzoum, CEO of Rotana TV Network, said: “We are proud of the extraordinary figures Rotana Khaleejiah has achieved this Ramadan. We are not just in the business of broadcasting; we are in the art of enriching lives through entertainment.”

of Sales and Services at beIN, said: “We chose to partner with Synamedia because its addressable advertising solution is proven to deliver uplifts in ad revenues elsewhere in the world. With best-in-class advertising technology and our premium sports and entertainment content, we are confident that we have a compelling proposition that will attract both global brands and home-grown organisations to invest in this new form of targeted advertising which delivers the highest and most effective viewership.”

BRADLEY

ELIOT JOINS IMI AS CTO

IMI has appointed Bradley Eliot as its new Chief Technology Officer. He brings more than two decades of expertise to IMI, having most recently been Group CIO at MultiChoice Group. In his new role, Eliot will work across IMI’s media brands, including Sky News Arabia, the National, Al Ain News and CNN Business Arabic. He will lead IMI’s technology, studio operations and broadcast engineering teams to strengthen IMI’s overall technical and digital products and services.

Advanced Media partners with XD Motion and Pixotope at CABSAT

XD Motion, a major player in broadcasting, virtual production and live production technologies, announced a partnership with Advanced Media Trading (AMT) at CABSAT, aimed at expanding its distribution network in the Middle East.

Andrew Gordon, Chief Commercial Officer at XD Motion, said: “AMT’s reputation and expertise in the media technology sector

make them an ideal partner to distribute our advanced solutions. We are glad to be showcasing our capabilities at CABSAT 2024, which will be a fantastic opportunity for attendees to experience the future of broadcast technology first-hand.”

Alaa Al Rantisi, cofounder and Managing Director at AMT, added:

“XD Motion’s innovative ARCAM robotic technology aligns perfectly with our

commitment to delivering cutting-edge immersive media solutions to our clients. We are confident that together we will enhance the event experience for all attendees and showcase the future of media technology.”

AMT also announced a partnership with Pixotope, a software platform offering end-to-end real-time virtual production solutions. At AMT’s CABSAT booth, Pixotope showcased its

latest virtual production solutions. Among the highlights was an XR production depicting 1950s New York, powered by Pixotope Graphics XR and AR systems and leveraging EPIC’s Unreal Engine, along with Pixotope Vision tracking and XD Motion’s ARCAM 20 and I.O. BOT.

David Dowling, Chief Revenue Officer at Pixotope, said: “This partnership highlights the growing demand for virtual production technology in this dynamic market. By equipping local creators and broadcasters with our virtual production platform, we hope to inspire a new wave of projects that embrace the possibilities of this transformative technology.”

TOD ANNOUNCES TURKISH ORIGINAL SERIES DOORS OF DESTINY

TOD has launched a new original series, Doors of Destiny, directed by Yunus Ozan Korkut and scripted by Büşra Cebe. Based on Ayşe Övür’s acclaimed book Zamanın Kapıları: İstanbul’un Öteki Yüzü, this series is a blend of mystery, love and discovery. The ensemble cast features prominent Turkish actors Birkan Sokullu, Esra Bilgiç,

Cem Bender, Erkan Can, İbrahim Selim, Alper Saldıran, Selen Uçer, Elçin

Afacan, Naz Çağla Irmak, Engin Yüksel, Enes Külahçı and Elçin Zehra İrem. The storyline centres on Sinan (Sokullu), a reclusive computer genius whose life takes an unexpected turn when he meets Nevra (Bilgiç), the enigmatic daughter of one of Turkey’s most influential figures. Together they embark on a journey filled with secrets and revelations,

delving into their pasts and uncovering hidden truths. Their quest ignites a passionate love that brings both disaster and enlightenment, challenging their perceptions and changing their lives forever.

Doors of Destiny will be available exclusively on TOD, reaching audiences across the MENA countries and Turkey.

Now you can build affordable live production and broadcast systems with SMPTE-2110 video! Blackmagic Design has a wide range of 2110 IP products, including converters, video monitors, audio monitors and even cameras! You get the perfect solution for intergating SDI and IP based systems. Plus all models conform to the SMPTE ST-2110 standard, including PTP clocks and even NMOS support for routing.

Build Professional SMPTE-2110 Broadcast Systems

The Blackmagic 2110 IP Converters have been designed to integrate SDI equipment into 2110 IP broadcast systems. The rack mount models can be installed in equipment racks right next to the equipment you’re converting. Simply add a Blackmagic 2110 IP Converter to live production switchers, disk recorders, streaming processors, cameras, TVs and more.

Conforms to the SMPTE-2110

IP Video Standard

Blackmagic 2110 IP products conform to the SMPTE ST-2110 standard for IP video, which specifies the transport, synchronization and description of 10 bit video, audio and ancillary data over managed IP networks for broadcast. Blackmagic 2110 IP products support SMPTE-2110-20 video, SMPTE-2110-21 traffic shaping/ timing, SMPTE-2110-30 audio and SMPTE-2110-40 for ancillary data.

Uses Simple 10G Ethernet for Low Cost

Blackmagic 2110 IP Converters are available in models with RJ-45 connectors for simple Cat6 copper cables or SFP sockets for optical fiber modules and cables. Using simple Cat6 copper cables means you can build SMPTE-2110 systems at a dramatically lower cost. Plus copper cables can remote power devices such as converters and cameras. There are also models for optical fiber Ethernet.

Incredibly Easy to Install

One of the biggest problems with SMPTE-2110 is needing an IT tech on standby to keep video systems running. Blackmagic 2110 IP converters solve this problem because they can connect point to point, so you don’t need to use a complex Ethernet switch if you don’t want to. That means you get the advantage of SMPTE2110 IP video with simple Ethernet cables, remote power and bidirectional video.

Grass Valley transforms Fujairah TV with live production technology

Grass Valley has collaborated with UAE broadcaster Fujairah TV to revamp its existing studio facilities. The upgrade showcases Grass Valley equipment, notably the LDX C98 compact camera equipped with DPM imagers enabling native 4K/UHD and native HD operation. This ensures quality across all studio and LED wall applications. The upgrade also includes the K-Frame XP production switchers with the Korona control panel, the Sirius 830 router and the modular Densité processing

platform. These components enable native HD and 4K/ UHD operation without compromising on the number of input or output signals, offering flexibility and reliability. Additionally, the Masterpiece master

control switcher, featuring FormatFusion3 technology, is a better solution for all standards from SD SDR to 4K/UHD HDR for playout purposes. Systems integration was undertaken by Pharaon Broadcast.

Raphael Yammine, COO at Fujairah TV, remarked:

“Our integration of Grass Valley’s solutions was driven by several key factors. Foremost among these was the seamless integration, ensuring a smooth transition and continuity in our operations. Additionally, the quality of Grass Valley’s services and the local support provided were critical in our decisionmaking process. This partnership enables us to not only meet but exceed the high standards of broadcast quality and innovation that our viewers expect.”

ENCO DAD AUTOMATION ENHANCES MAP NEWSROOM WORKFLOW

ENCO and PHF COM have joined forces to streamline the newsroom workflow for Morocco’s Maghreb Arabe Presse (MAP), ensuring seamless integration between the state-owned news agency’s TV and radio operations through the implementation of the Ross Inception newsroom computer system. PHF COM, ENCO’s channel partner in Morocco, spearheaded the integration work of the Media Object Server (MOS) protocol,

enabling TV and radio journalists to use the same system to produce new stories and effortlessly share news content.

Younes Yamouni, CEO of PHF COM said. “DAD’s openness to third-party systems was crucial, especially since MAP operates an all-IP workflow. M24 utilises a native ST 2110 video infrastructure and both stations employ AES67 audio flows, benefiting from seamless interoperability across all systems.”

ENCO’s Ross Inception MOS interface facilitates MOS protocol integration between Inception and the DAD automation system, enabling journalists and news producers to access DAD audio asset libraries directly within Inception’s client interface. Users can search, preview, trim media and incorporate desired elements into their stories with ease through drag-anddrop functionality. Inception rundowns are automatically synchronised as

playlists on the DAD automation system. Three separate studios can access the shared systems, supporting both TV and radio operations. Journalists interact primarily with the DAD system through the Inception plug-in, allowing the recording of audio clips into DAD, or importing files manually or through watch folders using the DAD Dropbox utility. RIM Radio operators use DAD’s Presenter on-air interface for managing live playout.

SPL MH chooses GV AMPP for global Saudi Pro League broadcasts

SPL Media House, the media arm of Saudi Pro League, has partnered with Grass Valley for the use of its AMPP SaaS platform in the region. SPL MH uses AMPP to produce and distribute content seamlessly. It also leverages Grass Valley’s Framelight-X cloudnative asset management solution to create various video packages featuring SPL clubs, players and highlights, streamed across multiple digital platforms.

Peter Van Dam, COO for SPL Media House, said: “Grass Valley’s AMPP

proved to be the only endto-end SaaS platform that could be run in the cloud and built out in our very tight timeframe. It is also the only tried-and-tested solution that is reliable and robust enough for our demanding application.”

The SaaS model of AMPP also enables an OpEx model versus a CapEx model. AMPP’s workflows can be easily integrated, modified and scaled as needs change.

Van Dam added: “With a global audience of roughly 140m viewers, there is strong interest in

watching our matches and following our teams and players. We were free to deploy an all-native-cloud solution because we weren’t locked into any traditional

hardware or infrastructure.”

To deploy AMPP, SPL MH transformed a small room in its production facility into an international broadcast Network Operations Centre. Feeds from the nine matches produced weekly are sent to AMPP via Haivision and LiveU SRT or NDI from the OB trucks at the stadiums. From AMPP, these game feeds are distributed from the NOC to various social media and service platforms used by SPL and rights holders, and to create alternative content.

AL SABAH TEAMS UP WITH VSN TO ENHANCE NEWS PRODUCTION

Kuwaiti media organisation

Al Sabah has partnered with VSN and systems integrator Butterfly Media to streamline its news production and broadcasting operations. VSN’s proposal centred around its VSNExplorer system with the PAM module for news production and MAM capabilities for media and workflow management. The project required integrating VSNExplorer with Octopus Newsroom through VSN NewsConnect. VSN NewsConnect’s HTML5

plug-in seamlessly embeds VSNExplorer within Octopus Newsroom, providing journalists with a unified interface. This integration grants them access to all necessary elements like text, video and graphics, facilitating efficient news story creation and direct publishing to social media platforms. VSNLivecom and VSNOneTV have enabled studio playout automation and MCR automation for Al Sabah. These systems have helped streamline studio and MCR

operations. VSNLivecom, the studio playout automation system, works seamlessly with NRCS and NewsConnect, enabling comprehensive studio rundown management including graphics control. Meanwhile, VSNOneTV, the integrated playout system with MCR configuration and integrated CG, ensures smooth automation across both areas, enhancing operational efficiency. The integration of VSN’s ingest-only solution with VSNExplorer allows efficient ingest

workflows, significantly reducing the time and effort required to manage media assets. It also ensures integration within the existing workflows, leading to enhanced operational efficiency. The compliance recording system provided by VSN plays a crucial role in ensuring regulatory adherence and operational integrity for Al Sabah. It offers tools for recording and managing broadcast content, ensuring adherence to regulatory standards and reinforcing operational reliability.

Peter Van Dam, COO, SPL Media House.

Rise Studios announces two Arabic series to enhance Arabic storytelling

Rise Studios has completed two Arabic series. All but Divorced is a direct-toArabic adaptation of a Japanese format, while Forgetfulness is an original home-grown series. Both productions have been brought to fruition through Rise Studios’ collaboration with Blue-Bee Productions, a pan-Arab TV and film production company. All

EMG/GRAVITY MEDIA APPOINTS

MARTYN EDWARDS MIDDLE EAST GM

EMG/Gravity Media has appointed Martyn Edwards GM for the Middle East. He will help harmonise operations, drive synergies and spearhead strategic initiatives across the Middle East. With more than 20 years of industry experience, he brings a wealth of knowledge to EMG/Gravity Media, in production management and technical/engineering delivery roles.

In July 2024, EMG/ Gravity Media will also welcome Jamie Hindhaugh as Regional CEO for the UK, the USA, Australia and the Middle East.

but Divorced is currently available for streaming on Amazon Prime Video, with Forgetfulness set to release soon on the same platform.

Amanda Turnbull, CEO and co-founder of Rise Studios, said: “When we launched Rise Studios 19 months ago, we did so to elevate the region’s entertainment landscape by creating an ecosystem

of carefully chosen creative partners. Our investment and direct hand in the ideation and production process of All but Divorced and Forgetfulness, supported by data-driven insights, aligns with our mission to tell stories differently and shape the content landscape by introducing narratives that resonate with viewers on a profound level.”

ALAMIYA FILMED ENTERTAINMENT LAUNCHES

Alamiya Filmed Entertainment (AFE), a new independent film studio in Riyadh, has expanded its footprint across Riyadh, Dubai and Los Angeles under the leadership of CEO Wesam Kattan and President Bassma El Afghani. Leveraging global expertise and local insights, AFE is looking to produce films that

resonate with diverse audiences worldwide.

Wesam Kattan said: “Our approach combines bespoke filmmaking processes, an evidence-based strategy for slate development and a robust talent programme to nurture the next generation of filmmakers. Additionally, our international film investments provide

a platform for global producers to engage with the rich culture and untapped potential of Saudi Arabia.”

AFE’s films include a female-led action comedy set in Turkey, a true story chronicling the legendary exploits of a Saudi drifter, and a British biopic celebrating an F1 legend. With several other projects in the pipeline, AFE reaffirms its commitment to delivering diverse entertainment. It is also launching programmes aimed at cultivating skills in various aspects of filmmaking, including writing, producing and belowthe-line professions.

From left: President Bassma El Afghani and CEO Wesam Kattan.

10TX facilitates signal delivery for PFL MENA debut

10TX, a major player in live event signal delivery, managed signal delivery for the inaugural event of the PFL MENA series, hosted in Riyadh last month. It provided crucial preproduction and distribution design services, coupled with on-site support to ensure global distribution. Using multiple modes of delivery including satellite, fibre and IP routings, it ensured seamless transmission worldwide and facilitated the transmission of the programme back to its Broadcast Operations Centres

in Las Vegas and Toronto for monitoring and creating various digital formats for event distribution.

Keith Valeri, CEO of 10TX, said: “Mixed martial

arts (MMA) is experiencing tremendous growth in popularity, so it’s important to be able to reach new audiences all over the world. 10TX is thrilled to

partner with PFL to make sure that viewers have the opportunity to experience the incredible new talent that PFL MENA showcases.”

PFL MENA: Riyadh was the first instalment of the four-event format featuring the region’s top fighters. 10TX is set to provide distribution design services for all four PFL MENA Season events, which will be live on MBC Action and Shahid, a MENA Arabic streaming platform, ensuring accessibility to fans across the region.

YANGO PLAY LAUNCHES AI PERSONALISED MUSIC FEATURE

Yango Play, the first AIpowered entertainment super app combining video streaming, music and minigames, has introduced My Vibe, a new feature in its Music section that adapts to users’ music preferences in real time. This marks a significant advancement in personalised music streaming, with users discovering up to 66% of their new favourite artists through it.

My Vibe offers a recommendation system that adjusts to the listener’s immediate preferences and mood shifts. Using an advanced recommendation algorithm, it considers over a thousand variables related to user behaviour

and content to curate tracks, artists and genres that align with the listener’s selected preferences, mood and historical interactions. For instance, if a user skips several instrumental tracks, it quickly adjusts to favour vocal tracks. By employing deep neural models, it understands the evolution of users’ musical interests. Analysing listening history, track sequences and other factors, it can predict and cater to musical taste development, making each music session fresh, engaging and personal.

The suite of AI algorithms within My Vibe also analyse the music content itself. They study tracks by examining their spectrogram, frequency range, sound, beat, rhythm, vocal tone, genre and more. They then suggest tracks with similar parameters based on user likes, dislikes and other factors. Collaborative filtration algorithms also leverage data from users with similar preferences, suggesting new music discoveries across different cities and communities. New users receive a 30-day free subscription.

Arabsat launches multicontinental managed satellite services on neXat

Arabsat announced a few strategic partnerships at CABSAT this year. The first was with services and technology provider neXat. This deal enables Arabsat to manage various hubs through a single application for its new multicontinental managed services offering. It will leverage neXat’s virtualised platform-as-a-service (PaaS) and Operations Support System-Business Support System (OSS-BSS) to deliver managed services across governmental, enterprise and consumer verticals in all its coverage areas. This platform will serve as the

primary orchestration tool for all of its operations.

Michel Dothey, Chief Commercial Officer, neXat, said: “We’re committed to helping Arabsat make the transition to an agile managed services provider for its business and customers. We’re providing

the tools to help make operations more efficient and flexible, enabling operators to drastically reduce their costs as they expand their operations and avoid the manual bottlenecks which can be easily automated with our platform. In addition

to offering a low CAPEX option, the neXat platform offers secure white-label access for its teams and customers at different levels of the value chain based on hierarchical roles.”

Wael AlButi, Chief Commercial Officer, Arabsat, commented: “Arabsat is committed to providing seamless, global managed services to our vast and loyal customer base. As the region’s leading provider, we are committed to partnering with trusted and innovative satellite services companies that can improve not only our operations but also our offerings to our customers.”

ARABSAT POWERS NEW CLOUD PLAYOUT SERVICES WITH GV AMPP

Arabsat has selected Grass Valley’s AMPP SaaS platform as the foundation for a new three-tiered suite of broadcast transmission services. Arabsat delivers over 700 TV and radio channels to more than 80 countries. The new services are based on Playout X, an AMPP-based SaaS solution which will enable Arabsat customers to broadcast quality signals more flexibly and efficiently.

Alhamedi Alanezi, CEO and President of Arabsat, said: “These new AMPP-based services will allow our customers to set up a new TV channel in

just a few minutes. Because this new agile, accessible and scalable cloud-based transmission technology is also more affordable, it will allow us to reach

many new customers.” Arabsat’s three new playout products are TV Starter, TV Advanced and TV Pinnacle. They leverage state-of-the-art private cloud infrastructure as well as the GV AMPP orchestration platform. Louis Hernandez, CEO and Chairman, Grass Valley, added: “This collaboration represents the next logical step in the ease, scalability and affordability of television distribution.”

Arabsat CEO and President Alhamedi Alanezi with Louis Hernandez, CEO and Chairman of Grass Valley.

Arabsat CEO and President Alhamedi Alanezi with Michel Dothey, Chief Commercial Officer of neXat.

Nilesat selects PlayBox Neo for broadcast management and playout

Nilesat has undertaken a major expansion of its broadcast channel management and playout infrastructure at its Cairo headquarters, with PlayBox Neo. This project was supported by PlayBox Neo’s distribution partner, Modern Broadcast Centre (MBC).

Maissa Aly Kamel, CTO of Nilesat, said: “This is an addition to the 40 PlayBox Neo channel-in-a-box

YAHSAT TO LEVERAGE EUTELSAT TO DRIVE GLOBAL GROWTH

Eutelsat Group and YahClick, the data solutions arm of Yahsat, have signed an MoU enabling YahClick to leverage capacity on Eutelsat’s geostationary satellite EUTELSAT KONNECT. The deal is in line with Yahsat’s efforts to elevate its offerings and drive growth across its satellite broadband footprint in Africa to provide enhanced services and expand into new markets in Africa and beyond. Yahsat will enjoy exclusive rights to Eutelsat’s KONNECT capacity over Ethiopia, one of the fastest-growing African markets.

playout units we purchased in Q1 2019, elevating the total number to 70. The seamless operations and reliability of the systems continue to enhance our productivity.”

Pavlin Rahnev, PlayBox Neo CEO, added: “The success of our channel-ina-box solution stems from the great flexibility which it offers television channel

managers and network operators, combined with its inherent space efficiency and ease of maintenance.”

Nikolay Spasov, Head of Technical Department, PlayBox Neo, stated: “We integrated 30 complete servers into the Nilesat teleport at Giza near the Egyptian capital. We delivered two 4K-UHD CIAB servers plus 13 HD/SD playout units, all with 1:1 redundancy.”

ST ENGINEERING IDIRECT EXTENDS TIES WITH ARABSAT

ST Engineering iDirect and Arabsat are extending their multiyear partnership to bring connectivity to new markets in MEA and West/Central Asia. While Arabsat’s BADR-7 Ka-band satellite and 6A Ku-band satellite currently service locations including MEA and parts of Asia,

the satellite service provider is working alongside ST Engineering iDirect to expand its coverage to manage connectivity services in countries that face infrastructure challenges. To close the digital divide, bridge the widening connectivity gap and bring vital resources in addition to

managed services such as e-learning and DR solutions to residents in those countries, Arabsat is deploying next-gen iDirect Hub infrastructure DCR/DBR to expand its existing Dialog- and Evolution-based ground systems in four new gateways. This is in addition to the existing two gateways to utilise and operate almost 30 beams on Ka-band, Kuband and C-band to serve diverse coverages and geographical locations.

The iDirect Hub establishes the foundation for Arabsat to migrate to a virtualised, cloud-based hybrid infrastructure over time.

THE UNDERRATED VALUE OF THE ARABIC CONTENT MARKET: 2024 RAMADAN DRAMA INDUSTRY

Despite steady production values and the release of brand-new content, the overall Arabic content market remains underrated due to a lack of measurement and data. Heba Korayem explores the dynamics of the 2024 Ramadan drama industry, highlighting the key trends, opportunities and challenges

The Ramadan season has always been a golden period for Arabic content, with drama series taking the spotlight. In 2024 the landscape of the Ramadan Arabic content drama industry continues to evolve, driven by specific investment and distribution trends.

Steady production values and focused investment

The production values of Ramadan dramas have remained steady compared to last year. However, we see investments increasingly directed toward specific genres. Historical and costume dramas, for instance, have seen a surge in investment, with 30% more releases – the highest compared to previous Ramadan seasons. With

GCC countries also ramping up their spend on this genre, it suggests that governments may be encouraging the preservation and documentation of their countries’ histories by providing support for these productions. Despite this genre not being the most highly consumed at home, it tops the charts as the most demanded genre beyond the MENA region, according to Parrot Analytics, followed closely by thrillers and crime dramas. This trend reaffirms the growing interest in content that offers a blend of rich cultural narratives and gripping storylines, perhaps an opportunity for local production houses to explore when creating content intended for export.

New releases and tradeable assets

This year has witnessed the release of numerous new titles, contributing to the vibrant landscape of the Arabic content market. A total of 188 tradeable video assets have been introduced, a 17% increase compared to last year. These assets are being distributed across 20 MENA countries, indicating a robust production and consumption environment. Countries actively producing Arabic series include heavyweights like Egypt, Saudi Arabia and the rising star, Iraq.

Not all planned releases, however, came to fruition. Around 30 were announced but either cancelled or postponed for various reasons. These included over-crowded production schedules, busy actors, failing to secure a broadcast partner on time or inadequate funding. These challenges highlight the difficulties in navigating the production landscape, even with steady investment.

Top drama-producing countries

Egypt remains the top supplier of drama series with 27% of the market, releasing trending titles this year such as historical drama El Hashashin, which premiered on Watch It in Egypt and Yango Play in the GCC.

The GCC countries combined follow closely with 20% of the releases. Some popular titles this year were Saudi comedy Jak Al Elem, which topped all charts, and Saudi drama series Khyot al Maazib, which streamed on Shahid.

Levant series, often inaccurately referred to as pan-Arab content, accounted for 19% of Ramadan releases, with notable titles from Syria, Lebanon and Jordan, and one from Palestine.

Interestingly, titles from the Maghreb region, with 21% of overall Arabic releases during Ramadan, are also seen trending in Saudi Arabia, with titles like Morocco’s Bayn al Qsor and Algeria’s Al Rihan among the top five most

consumed in Saudi Arabia according to data measured by Parrot Analytics.

This distribution underscores the significant contributions from these regions, each bringing its unique flavour to the Ramadan line-up, but also the ability of content to travel across the MENA region, with its different dialects.

Iraq’s potential boom

Iraq has shown remarkable growth as an independent market. Investment in Iraqi Ramadan dramas has surged by 30% compared to last year, already a 70% increase from 2022, positioning Iraq as a potential next big player, similar to Saudi Arabia. However, questions arise about whether Iraqi content can achieve the same level of consumption across the Arab world as Egyptian content. The local market’s size and the absence of comprehensive demand-side data add layers of uncertainty. To that point, demand-side data obtained from Parrot Analytics reveals that Iraqi Ramadan series have unexpectedly been among the top five most consumed in countries like Morocco, unveiling big opportunities for inter-regional untapped trade deals.

The main drivers of the Iraqi content economy are platforms like 1001, Al Sharqiya TV, Iraqi broadcaster UTV and telco-backed OTT platform Almanasa. Additionally, the Directorate of Drama at the Iraqi Media Network has announced significant investment in Iraqi films and series, further boosting the industry.

Advertising trends: The rise of product placement

A significant trend in 2024 is the shift in advertising strategies within drama series. Product placement is becoming a popular non-intrusive alternative to traditional ads, employed on ‘ad-free’ tiers on SVOD platforms. Historically, product placement in Arabic content, especially films, has

Historical and costume dramas have seen a surge in investment, with 30% more releases

HEBA KORAYEM, CONTENT MARKET SPECIALIST, H CONSULT

been informal and unstructured. However, there’s now a growing interest in formalising this inventory type for ad spend, particularly driven by MBC Media Services for the world’s biggest Arabic platform, Shahid. Brands and products like Nivea, Turkish coffee, Buffalo Wild Wings and KFC have been spotted in Egyptian drama series such as Farawla and Hadatha Bil Fe’l. This underscores the untapped potential of product placement as a revenue source, providing an additional financial stream for content creators, broadcasters and the entire ecosystem.

Analysing investment trends

An analysis of investment trends by platforms reveals an interesting shift. There are close to 60 platforms operating in the MENA region, around 70% of them regional ones focused on Arabic content. Last year, the top investors in Arabic drama series were platforms like Shahid, Watchit, Viu, OSN and Awaan (Dubai TV). This year, however, the top five investors in mosalsalat (drama series) include platforms that are perceived to be smaller or serve niche markets: Iraq’s Almanasa, Sharjah TV’s Maraya and Iraq’s booming hyper-local platform 1001. This trend is significant, reaffirming that MENA audiences are best served as several niche groups rather than a single homogeneous region. The diversification of investment sources highlights the evolving landscape of content consumption in the region, where tailored content for specific audience segments is becoming increasingly important.

HEBA KORAYEM IS CONTENT MARKET SPECIALIST AT H CONSULT AND FOUNDER OF THE CO-PRODUCTION SALON

Raz Islam

+971 50 451 8213 raz.islam@cpitrademedia.com

Sandip Virk

+971 50 929 1845 sandip.virk@cpitrademedia.com

ENDORSED

RMS CEO ADVOCATES TRANSPARENCY THROUGH METRICS

TV measurement must be unbiased to ensure fairness and development of the advertising industry, says RMS CEO Nezar Nagro

What is the role of Rotana Media Services within the broader Rotana Group?

Rotana Media Services (RMS) plays a crucial role within the Rotana Group, serving as the spearhead for innovative and impactful advertising across our diverse media platforms. RMS drives media development within the Group by creating the right media solutions and defining go-to markets and platforms. We invest in various outdoor projects in Saudi Arabia and work with numerous partners to enhance our digital presence. RMS strategises on-ground operations, ensuring that we remain at the forefront of media innovation.

How does RMS leverage innovative advertising strategies to engage audiences across various platforms, including television, radio and digital media?

By integrating advanced analytics and creative content strategies, we ensure that each campaign is captivating and efficiently reaches its target demographic. Our approach blends traditional and digital media tools to create a holistic advertising experience that resonates with our diverse audience base. We offer

combinations of advertising solutions including spot-buying, sponsorships and branded entertainment, which enhances our communication strategy for advertisers, adding value to their brand proposition.

How often do you receive Ipsos results and telco operator rankings, and how do you use this data to reinforce the strategic vision?

We receive Ipsos results and telco operator rankings regularly, and they play a pivotal role in shaping our strategic vision. This data allows us to understand audience preferences and market trends

Advertisers see Rotana as a onestop shop offering a comprehensive range of media options, from digital media and TV channels to outdoor media

NEZAR NAGRO, CEO, RMS

accurately, enabling us to tailor our content and advertising strategies to better meet the needs of our viewers and clients. Research is crucial for identifying audience trends and viewership behaviour. Rotana Group has performed exceptionally well according to Ipsos and telco analytics reports, with shows like Shabab Al Bomb ranking highly, indicating a strong interest in localised content with specific themes. It is the data that enables us to drive our strategy forward, and update and amend it along the way to yield such results.

Can you elaborate on Rotana’s investment strategy, particularly concerning outdoor media?

It is important to note that outof-home media is key in targeting potential audiences for call-to-action and brand-building objectives. We view outdoor media as a strategic and multifaceted medium. We have signed strategic partnerships with Al Haramain Railway and Hajj and Umrah Airports and invested in advertising assets along these routes to form a journey. Additionally, we have formed a new alliance in outdoor media in Riyadh, featuring 12 mega screens between the Eastern Province and

central Riyadh and six mega screens in Jeddah, including an investment in Jeddah waterfront’s experiential out-of-home media. One of our most prominent investments is the Guinness World Record holder for the largest light art festival by Noor Riyadh at Kingdom Centre in Riyadh. Rotana will continue investing in evolving out-of-home formats across different cities in the Kingdom.

How do advertisers perceive their campaigns on Rotana’s media platforms?

Advertisers see Rotana as a onestop shop offering a comprehensive range of media options, from digital media and TV channels to outdoor media. Our strategy involves leveraging free platforms as they guarantee high footfall and viewership, which has proven

highly effective for most of our clients’ brand awareness campaigns.

With the shift towards digital advertising, how does RMS

Our digital platforms incorporate the latest interactive ads, augmented reality experiences and targeted content delivery systems, ensuring that every campaign is engaging and effective

NEZAR NAGRO, CEO, RMS

incorporate digital platforms and media into its ad offerings? Rotana has established partnerships with YouTube and other social platforms. Our viewership and engagement numbers have helped us rank number one in general entertainment platforms. For instance, during Ramadan 2024 we achieved a top ranking with 680m views and reached 11m subscribers on YouTube. Our digital platforms incorporate the latest interactive ads, augmented reality experiences and targeted content delivery systems, ensuring that every campaign is engaging and effective.

You emphasise the importance of credibility and transparency in media work. How does Rotana ensure these values in its operations?

Credibility and transparency are at the core of all operations at Rotana, and there is a significant need for a standardised currency in the market. While we use Ipsos, a traditional and well-known research methodology, the industry lacks consensus on a single methodology. Our involvement with telcos has provided invaluable insights, making us a top-rated channel on such platforms. We adhere to strict governance standards and transparent reporting practices to ensure that our audiences and partners always receive truthful and clear information. However, other analytics providers need to upgrade their methodologies to meet the current accuracy requirements, ensuring transparency and fairness in the industry. Our commitment to these values is unwavering as we believe they are essential for maintaining trust and integrity in the media landscape.

What are the challenges you face in the current market?

The market’s aggressive shift towards digital media presents significant challenges, including lower CPMs compared to more developed markets globally. The industry needs to invest in developing quality firstparty data impressions and content. Rotana plans to enhance our digital content through engaging social media content and relaunch our digital applications while investing in first-party data analytics.

How is Rotana using AI?

Rotana is currently developing its AI capabilities to enhance engagement and user experience. Our future content and platforms aim to provide a seamless experience through AI experiences that will be an absolute hit. Stay tuned for that

Credibility and transparency are at the core of all operations at Rotana, and there is a significant need for a standardised currency in the market

NEZAR NAGRO, CEO, RMS

announcement. We also plan to invest in AI analytics to improve engagement and user behaviour targeting.

What is your vision for the company?

Rotana will continue to develop across multiple platforms and leverage AI and data mining to synthesise and integrate these elements. Our vision is to lead with innovation, creativity and efficiency, setting new standards for media excellence and enriching the lives of our audiences worldwide.

THE GAME CHANGERS IN BROADCAST

Industry leaders gathered at the H Hotel Dubai for the BroadcastPro ME Manufacturer Awards, to celebrate the groundbreaking contributions of top manufacturers in the Media & Entertainment sector

The second annual BroadcastPro Middle East Manufacturer Awards concluded with a spectacular gala, honouring 20 industry pioneers in 17 different categories who have set new standards and driven innovation. These awards celebrate the trailblazers whose cutting-edge equipment and services continuously deliver critical commercial advantages, especially in the Middle East and Arab Africa region.

Following the Business Activity Model (BAM), the awards recognise the remarkable achievements of leaders who have initiated significant advancements in the industry over the past year with their new launches or new versions of existing products. The diverse range of categories ensures that well-known brands and emerging innovators have an equal opportunity to compete and

be acknowledged for their technical contributions and prowess.

This year, we added two new categories on AI and sports to reflect the innovation taking place within both these areas.

The winners of the Manufacturer Awards were chosen through an online voting process, engaging the industry community to select the most deserving recipients in each category based on the entries and their knowledge and experience with the brands. The event, organised by BroadcastPro Middle East, highlighted the publication’s commitment to showcasing pivotal changes, advocating for best practices, and elevating standards within the regional and global broadcast sectors.

A heartfelt thank you to our silver sponsor Fujifilm Middle East and our

SILVER SPONSOR ASSOCIATED WITH

NETWORKING SPONSOR

networking sponsors Fonn Group, For-A and RCS, as well as all the companies that participated in the nominations and attended the gala evening. We value your support.

Speaking about the event, Vijaya Cherian, Editor of BroadcastPro ME, remarked: “We are delighted to host the second edition of the BroadcastPro ME Manufacturer Awards. Our goal has always been to promote growth and innovation in the broadcast industry. By recognising the outstanding contributions of manufacturers and solution providers, we aim to inspire continued excellence and foster a collaborative environment. This event is testimony to our commitment to bringing together industry stakeholders for an evening of celebration and networking during CABSAT.”

NETWORKING SPONSOR

PRESENTED BY ORGANISED BY

BEST IN VIDEO CONTENT ACQUISITION SONY | Sony Burano

The Sony Burano also received a remarkable number of votes in this category. Reportedly he world’s first digital cinema camera with interchangeable E-mount and PLmount lenses, the Sony Burano is compatible with all Super35 and full-frame PL lenses. It features an 8.6K fullframe sensor, 16-stop dynamic range and dual base ISO of 800/3200 for low noise in dim light. It shoots up to 30fps in FF 8.6K, 60fps in FF crop 6K, S35 5.8K, and 120fps in S35 crop 4K. Its in-body image stabilisation and 627-point phase detection autofocus ensure smooth, sharp footage. Pictured with the award are representatives from Sony Middle East and its regional distributor Advanced Media Trading.

BEST IN CLOUD COMPUTING Fonn Group | Dina

Built from the ground up on cutting-edge cloud technology, Dina’s robust and scalable architecture is designed to meet the high demands of dynamic newsroom environments. It leverages the full potential of cloud infrastructure to enhance all aspects of newsroom operations, from content aggregation to real-time collaboration. Dina was voted by the industry for setting a new benchmark in cloudbased news production and management by optimising workflows and reducing operational complexity.

Dr Naser Refaat, CTO of Rotana Media Group, presented the award to Vegard Elgesem (c), MD of Fonn Group APAC, as Fadi Radi, Chief Creative Officer at Blinx, looked on.

BEST IN CLOUD COMPUTING

Techtriq | qibb

Receiving an equal number of votes was the qibb media integration platform, which enables easy workflow automation and seamless technology integration. It helps teams monitor workflows and reduce vendor dependencies with over 100 connectors, including AWS, OpenAI, Fonn, Avid and Mediakind. qibb supports media planning, asset management, GenAI tools and asset delivery. Its lowcode approach allows fast, flexible and cost-effective automation, meeting enterprise standards and transforming system integrations and workflow automation. Pictured with the award is Jonas Michaelis, CEO of qibb.

BEST IN FACILITY INFRASTRUCTURE

Imagine Communications | SNP-XL

Imagine Communications’ Selenio Network Processor (SNP) with SNP-XL got the most votes in this category. It enhances its capabilities with a double-density gateway personality and increased support for SDI-intensive integration patterns. SNP-XL supports all current SNP personalities, including UHD and HDR conversion, multiviewers, master control and JPEG XS. It offers enhanced flexibility for SDI workflows, enabling SDI in+out, SDI in+out+IP out, and quad-link SDI-to-SDI processing for UHD. Additionally, SNP-XL doubles gateway capacity within the same unit footprint. Pictured with the award is the Imagine Communications team.

BEST IN IMMERSIVE MEDIA RED | RED V-RAPTOR [X]

The RED V-RAPTOR [X] 8K VV won the most votes in this category. The V-RAPTOR [X] 8K VV has been empowered with the introduction of RED Global Vision, a new suite of tools that uses the global shutter sensor to provide greater flexibility and ease of use throughout the production process. RED Global Vision includes Phantom Track to streamline any virtual production environment employing GhostFrame or Frame Remapping, capturing distinct R3D clips per subframe slice as well as allowing monitoring of either slice live on-set over each SDI. Pictured with the award are Alaa Al Rantisi (l), CEO of Advanced Media Trading, and Volkan Onur Gursoy, Territory Sales Manager at RED Digital Cinema.

BEST IN VIDEO PRODUCTION FOR-A | MFR-3100EX

The FOR-A MFR-3100EX all-in-one production centre seems to have been a hot favourite with the industry. It combines the functionalities of a routing switcher, video switcher, multi-viewer, downstream keyer, PTZ camera control, NDI/NDI|HX I/O and RTMP/SRT video streaming. Its standout features include support for 8K/4K signals, extensive input/output options, browser-based multi-viewing, NDI integration for IP-based workflows and the ability to directly stream to popular platforms. It empowers professionals to streamline their productions with efficiency and creativity. Melvin Saldanha (l), VP Technology at OSN, presented the award to the For-A team.

BEST IN SPORTS Vizrt | Viz Libero

The Viz Libero from Vizrt is a comprehensive sports analysis tool that combines 3D virtual enhancements with powerful telestration tools to create captivating analysis and provide new perspectives to viewers. Its intuitive interface enables fast turnaround, while AI features like automatic player tracking and AI Cutout simplify and accelerate the process of generating data-rich analysis clips. Viz Libero was used by top MENA sports stakeholders such as Alamiya and AE for the Saudi Cup 2024 to enhance fan engagement with photorealistic virtual 3D camera flights and data visualisations. Pictured with the award is Dipesh Makwana, Head of Sports & Key Account Manager - APAC/ME, Vizrt.

BEST IN LINEAR DISTRIBUTION Nextologies | 10TX

The industry seems to have been spot-on, judging by the applause from the audience on the night of the awards. All live event transmissions present high-stakes challenges, requiring the management and coordination of multiple vendors in a no-second-chances environment, but when those live events are taking place in a temporary venue in the desert, the challenge takes on a whole new dimension. In February, the 10TX team helped PFL/ Bellator kick off the launch of PFL MENA with their firstever joint pay-per-view going out from KSA to MMA fans all over the world. Pictured with the award is Christian Morsanutto, Chief Revenue Officer, Nextologies Ltd.

BEST IN CONNECTIVITY SOLUTIONS

Net Insight | Nimbra Connect iT

The Nimbra Connect iT revolutionises live internet transport for small-to-medium networks with its simple deployment and low maintenance. Its scalable design and open API facilitate seamless integration, reducing management overhead and enabling efficient, cost-effective workflow enhancements. It empowers content creators and broadcasters to focus on producing compelling content while expanding their reach and exploring new revenue opportunities. Nimbra Connect iT stands out for making content distribution easy, fast and efficient, enabling businesses to access wider audiences and engage with new markets. Pictured with the award is the Net Insight team.

RAINDANCE FILM SCHOOL GEARS UP FOR VIRTUAL PRODUCTION COURSE

The academic institute has collaborated with Garage Studio and partners in the emirate to ensure a well-rounded start to the curriculum

A virtual production workshop in progress at Garage Studio.

Raindance Film School Dubai, born out of the internationally acclaimed Raindance Film Festival, established in the UK for more than thirty years, will introduce a new Virtual Production (VP) course this September. The Dubai campus has been operational for the last three years and is one of three international campuses, the other two being in the UK and Mexico.

a comprehensive understanding, along with practical experience, of the virtual production process. Through our collaborations and partnerships in the virtual production space, graduating students in this field will broaden their horizons both for internships and employment.”

Situated in Jumeirah, one of the posh areas of Dubai, the academic institution has two studio spaces, a large post-production suite and several classroom spaces. It has 28 students across its two years of study and its most popular courses are HND in Filmmaking and HND in Acting.

“These are robust and intensive oneto two-year courses that take a student from script to screen. We also offer a wide range of short courses covering all key areas of filmmaking and acting. Our equipment is varied so students can get a chance to learn across differing brands and technologies. It ranges from cameras, lights, sound equipment, grip equipment and an assortment of filmmaking accessories. Editing facilities and relevant software are also available,” says Andrew Smith, School Manager, Raindance Film School.

The newest addition to the school will be the Virtual Production course.

“Virtual production has become a major player these days on account of not only the practicality and creative flexibility, but also sustainability with regard to budgets and environmental considerations,” explains Smith. “The course will be part of the Filmmaking HND course which runs over two years. At the end of the course, the student will have a strong foundation in traditional filmmaking and how those techniques are used to develop visual storytelling for a virtual production. They will learn how to marry the old with the new and get

The school also held a workshop recently with Behind the Stage, Garage Studio and Sentient by Elysian under the guidance of renowned director Siraj Jhaveri. It aimed to provide students with a comprehensive and immersive learning experience in virtual production.

The two-day intensive course was designed to educate participants on the effective utilisation of virtual production technology within the film production pipeline. The curriculum was divided into two distinct sections to ensure a thorough understanding of both theoretical concepts and practical applications.

“Virtual production is a gamechanger in the world of filmmaking,

offering unprecedented creative possibilities and efficiency. By bringing together industry professionals and aspiring filmmakers and actors, this workshop aimed to bridge the knowledge gap and empower the next generation of storytellers. I am thrilled to see the incredible results achieved by the students and look forward to seeing how they will push the boundaries of filmmaking in the future,” says Jhaveri.

Bartosz Jankowski from Behind the Stage and Sentient by Elysian adds: “Our intention is to educate current and future creators, because we notice a gap in creative processes that needs to be filled. As a research & development company, we want to take part in the democratisation of virtual production and create greater technological awareness within new media production.”

The culmination of this collaboration was a thought-provoking short film adaptation of Shakespeare’s Macbeth, set in a post-apocalyptic world. The film showcased students’ newly acquired virtual production skills and the technology’s potential to bring creative visions to life.

Through our collaborations and partnerships in the virtual production space, graduating students in this field will broaden their horizons both for internships and employment

ANDREW SMITH, SCHOOL MANAGER, RAINDANCE FILM SCHOOL

The school is well kitted out with both the traditional tools of filmmaking and the new, including greenscreen technology, the construction and use of miniatures, Unreal Engine powered by ASUS ProArt workstations and monitors, and outside studio virtual production LED screens, claims Smith.

According to Smith, there is a significant “gap in the market in terms of education within this space and the technologies that make it possible … Raindance Dubai wants to be at the forefront of these technological developments in order to give our students a broader education within their film practice and make them more employable

within the evolving technological cinematic and broadcast landscape.”

Dubai distributor Advanced Media has also supported these efforts by delivering workshops at the school and offering significant technical support and access to resources. “We have already discussed the upcoming course, and AM are happy to help where and however they can as the course is rolled out,” explains Smith.

Elaborating on the course itself, he explains that the main technical areas within virtual production remain the same in terms of “how we approach mise en scene, what we are putting into the frame in terms of production design, how we are lighting the frame and how we are composing the frame and then tying it all together with the background.”

“It’s important to consider all planes within the frame and how they interact with one another. These

ideas need to be understood by the students from both a theoretical and practical hands-on approach. In terms of new technology, we need to consider the LED screens and Unreal Engine, which the students will also be introduced to during the course.

The school’s recent partnership with ASUS will be instrumental in delivering the VFX elements of the course, including the use of UE, After Effects, Maya and Blender, among other relevant software packages.”

The school also ensures that students have good work experience opportunities with virtual production, as part of their professional development within the course curriculum.

“Past initiatives have included real-world experience for the students including Expo, Exposure, Motion Gate, Arts DAO Fest, Film in the Desert and assorted trade fares. These opportunities not only give students real-world experience but also encourage them to network among industry professionals and create future opportunities in the workplace.”

Candidates over 18 with a high school education can apply for the course. The school also periodically invites speakers to host both physical and virtual classes. Smith adds that the course will evolve with market trends: “However, the most important thing for our students is to keep developing their skills as storytellers. The technology is secondary.”

Andrew Smith with students at Raindance Film School Dubai.

Students in the studio with Andrew Smith.

CABSAT TURNS 30: DRIVING PROGRESS IN MEDIA AND SATELLITE

In conversation with BroadcastPro ME, Rajendra Salgaonkar, Head of Sales at Dubai World Trade Centre, discusses the show, its recent advancements and its role as a premier platform for the media and satellite industries

Congratulations on completing 30 years. Could you elaborate on how CABSAT has managed to elevate its presence and impact in the industry?

CABSAT, now celebrating its 30th anniversary, has grown into a revolutionary platform among stakeholders, solidifying its position as the region’s largest gathering for the media, broadcast and satellite industries. The platform brings together prominent members of the international media community while also encouraging industry experts to lead insightful discussions. This has helped make CABSAT a prominent platform in the industry, laying the groundwork for several strategic partnerships and business opportunities and helping the sector embrace new market trends. The latest edition of CABSAT also highlights emerging developments in the satellite technology, media and entertainment landscape with several exclusive sessions such as the Content Congress, SATExpo Summit and CoProduction Salon, with a big focus on AI’s impact on the media industry.

Can you share any numbers on exhibitors, visitors and pavilions?

This year’s event, being one of the Middle East and North Africa’s largest gatherings for the media and satellite communities, is welcoming 150 world-class speakers and industry specialists and 450+ exhibitors from 128 countries, with over 18,000 visitors. CABSAT serves as a key destination for networking, career advancement and keeping up to date on the latest developments and insights into the industry and the contentdriven ecosystems of the MEASA. Over the years the event has welcomed the highest number of regional attendees, including engineers, system integrators, broadcasters, content buyers, sellers and distributors, all of which suggests that attendance will be high this year as well.

With the integration of Integrate ME and the Co-Production Salon, how has CABSAT evolved to meet the changing needs of the industry?

The Co-Production Salon is an exclusive, invitation-only lounge for the most esteemed production houses, OTT platforms, TV networks, content investors and brand representatives in the region. This is a strategic initiative from CABSAT in recognition of the changing landscape of content production and rising prominence of OTT services. Likewise, Integrate Middle East connects pro-AV manufacturers and stakeholders to advance its integration into the broader entertainment industry as well as other vertical markets. Our goal in co-locating with Integrate Middle East 2024 is to provide attendees with a unique opportunity to discover and engage with the newest innovations that are shaping the media, entertainment and satellite technology space.

What strategies have been implemented to ensure maximum footfall and engagement at CABSAT?

We’ve implemented a comprehensive approach. Firstly, our marketing strategy involves targeted campaigns across various channels. These highlight tailored value propositions for each market segment, enticing attendees to explore the event further. In terms of content and programming, we’ve curated a diverse range of sessions, panel discussions and networking opportunities specifically designed to cater to the interests and needs of these segments. By offering compelling content and renowned speakers, we aim to attract a diverse audience and foster meaningful engagement. Furthermore, strategic partnerships with industry associations and sponsors play a crucial role in broadening our reach and enhancing the overall event experience. Through collaborative

Rajendra Salgaonkar takes HH Sheikh Hasher bin Maktoum bin Juma Al Maktoum and his team on a tour of CABSAT at the Dubai World Trade Centre (DWTC).

efforts we’re able to offer exclusive benefits and incentives to attendees, further incentivising participation.

In what ways does CABSAT differentiate itself from other exhibitions in the region and globally?

CABSAT sets itself apart through its focus on innovation, diversity and industry relevance. CABSAT provides a platform that encompasses the entire content creation, production and distribution ecosystem, catering to diverse sectors such as broadcasting, satellite communications and digital media. Additionally, the event fosters networking opportunities and knowledge exchange among industry professionals, contributing to its reputation as a premier destination for media and entertainment stakeholders. CABSAT remains a leader due to its longstanding presence, strategic partnerships and continuous efforts to evolve with the changing landscape of the industry.

How do you envision the future of CABSAT, considering the evolving

landscape of the broadcast, satellite, pro AV and content industries?

With a history of 30 years, CABSAT has consistently made an impact on the content creation, broadcast and satellite industries, providing a truly transformative platform for business, networking and knowledge-sharing opportunities for the MEASA region. CABSAT will continue to work with innovative content creators, producers and broadcast technology providers to fuel the growth of the industry,

CABSAT sets itself apart from other exhibitions regionally and globally through its focus on innovation, diversity and industry relevance

RAJENDRA SALGAONKAR, HEAD OF SALES,

while also adapting to the shifting demands and attributes of the sector.

With the rise of virtual events and digital platforms, how has CABSAT adapted its approach?

Our goal at CABSAT is to provide attendees with the opportunity to witness and experience the newest advancements in the media and entertainment industries. CABSAT ensures a collaborative setting for stakeholders to come together and assess new possibilities and challenges in the industry. Likewise, hands-on discussions and networking opportunities ensure a more personalised and immersive experience.

Are there any special highlights from this year that you would like to talk about?

This year, CABSAT is offering an exclusive Ambassador programme that is open to exceptional business leaders. This distinguished group of experts will help shape the media and entertainment landscape, initiate high-level conversations and transform the region into a leading destination for the sector. This year’s elected members consist of several notable individuals, including Shekar Kapur, noted Bollywood filmmaker; Sanjay Raina, a media and entertainment executive; Manoj Mathew, Director of Studios and Events at Dubai Studios, Dubai Media; Kabir Khan, a film director; Crispin Dominic, CEO and founder, Action Filmz Production; Randall Barney, Director of Certification and Membership, World Teleport Association; Vijaya Cherian, Editorial Director, Broadcast and Satellite Division at CPI Trade Media; Virgil Labrador, Editor-in-Chief, Satellite Markets and Research; and Heba Korayem, Content Market and Distribution Specialist, H Consult.

DUBAI WORLD TRADE CENTRE

Rajendra Salgaonkar was honoured at the BroadcastPro Manufacturer Awards for his work in the industry.

ANAS HANTASH

MENA broadcasters are increasingly recognising the importance of integrating IP technologies

Manufacturers can bridge the knowledge gap and drive adoption in broadcasting

In the global broadcasting market, the transition from SDI to IP varies based on several factors. While North America and Europe have experienced a rapid shift, other regions like the Middle East have different dynamics, including varying levels of infrastructure development and regulatory frameworks, as well as diverse investment attitudes among statecontrolled entities and private players.

Despite the hurdles, MENA broadcasters are recognising the importance of integrating IP technologies into the mainstream of the TV business. They appreciate the scalability and flexibility that IP solutions offer in navigating the evolving media landscape. Like any technology transformation, widespread adoption relies on knowledge enrichment. Manufacturers in the broadcast industry play a pivotal role in advocating for the benefits of IP and assisting customers in understanding the technology for a smooth and costeffective transition at their own pace.

A valuable approach to enhancing the knowledge of IP among MENA broadcasters involves organising collaborative training workshops, seminars and webinars. These aim to simplify the intricacies of IP technology, empowering broadcasters to feel at ease and proficient in its application. Additionally, they provide a forum

for broadcasters to delve into their operational obstacles and discern how IP technology can offer effective solutions. They also serve as a dialogue, providing manufacturers with valuable insights into the unique needs of the industry. This enables vendors to refine their product roadmaps.

A critical aspect of these educational sessions is emphasising the importance of systems integration through open standards like SMPTE ST 2110 and IPMX. These are vital for ensuring interoperability and flexibility in IP broadcasting systems. By showcasing collaborative efforts among vendors through organisations like SMPTE, the Alliance for IP Media Solutions (AIMS) and the Video Services Forum (VSF), we can reassure broadcasters about the reliability of the technology and highlight its broad industry support. Through the ongoing engagement and support of MENA broadcasters, we observe growing adoption of IP technology. Over time, broadcasters are increasingly confident in the technology and recognise its benefits in terms of flexibility, scalability, costefficiency and improved quality of service through practical applications. Through our collective efforts with other manufacturers, we anticipate broader acceptance of IP technology within the broadcasting industry. Along with the momentum of

IP adoption, we are also seeing the increasing role of artificial intelligence (AI) in revolutionising the industry. AI’s potential to enhance content personalisation, optimise operations and drive predictive analytics is becoming increasingly recognised. Media broadcasters are not just adopting but are also keen to explore the depths of AI technologies, signalling an era of unprecedented innovation and customisation in content delivery and management. This eagerness to embrace emerging technologies underscores a transformative phase in the media landscape, marked by agility, innovation and a forward-thinking approach.

In short, we have witnessed the transformation within the Middle East broadcast industry over the last five years. This period has been characterised by a marked departure from conventional broadcasting approaches towards more efficient, scalable and cost-effective models. The surge in adoption rates of hybrid, IP, cloud and AI technologies across the region not only indicates a robust move towards digital transformation, but also positions the Middle East as a regional leader in the integration of futuristic technologies in media and broadcasting.

ANAS HANTASH IS REGIONAL DIRECTOR MENA AND SOUTH ASIA AT IMAGINE COMMUNICATIONS