Media Information 2019
1
Summary
Connecting an Industry MEConstructionNews.com is the region’s leading source of upto-the-minute news, analysis, expert opinion, videos and more from across the Middle East’s construction industry. Key Verticals Covered MEConstructionNews.com is a key news service for professionals looking for industry insight in business areas ranging from architecture to infrastructure, building materials to BIM, and project management to property development. High Visibility Advertising Thousands of tagged and carefully targeted articles are published each year on the easy-to-use and continually updated website ensuring high visibility for digital advertisers. Daily newsletters additionally drive construction professionals to the stories that matter.
Media Pack 2018
2
Traffic
677,805
Monthly page impressions
84,167
Monthly unique users
5.97
Monthly pages/sessions
00:01:49
Average sessions duration
70%
Monthly organic search
70%
Monthly desktop users
25%
Monthly mobile users
5%
Monthly tablet users
*GA Report: Nov 2018 Media Pack 2018
3
Online Geo Breakdown 7.0% US 6.2% UK 9.0% India
48% UAE 4.6% Qatar 4.6% Saudi Arabia 1.0% Kuwait 2.0% Oman 0.6% Bahrain
77.8% GCC
Media Pack 2018
MEConstructionNews.com has a powerful online presence with diverse traffic to the website, the platform provides intensive reach within the GCC and UAE targeting affluent audiences. The significant growth in unique and returning visitors reinforces the position as MEConstructionNews. com being the leading destination for construction industry news.
22.2%
Rest of the world
4
Audience Profile
35
Median age
70/30 Male/Female
$100,000
Average annual income
30%
Contractors
30%
Consultants
10%
Developers
9%
Government
Media Pack 2018
5
DISPLAY FORMATS AVAILABLE Extended Leaderboard: 1400 x 60px MPU: 300 x 250px
Advertising Standard Formats
Leaderboard: 728 x 90px Super MPU: 300 x 600px Billboard (Includes Leaderboard and MPU): 1400 x 320px + 728 x 90px + 300 x 250px
Media Pack 2018
When you advertise on MEConstructionNews.com, you reach the people who matter to your business. Our industry sections allow advertisers to target the relevant people, while banners on the homepage and daily email newsletter offer wider advertising options. With almost 50 percent of Middle East construction professionals preferring to read the news on a mobile device, the website – and advertising – is fully optimised across desktop, smartphone and tablet screens.
6
DISPLAY FORMATS AVAILABLE Website: 560 x 315px
Advertising Video
E-Newsletter: 490 x 275px
Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! Share your video via our newsletters and website on the dedicated video section. Engage with your target market with huge amounts of information in a short time. You can say more in a shorter amount of time on video as compared to text or even images.
Media Pack 2018
7
DISPLAY FORMATS AVAILABLE Leaderboard: 728 x 90px
Advertising Newsletter
Sponsored Video: 728 x 60px
The daily e-mail newsletters are designed to offer subscribers up-to-date news stories and events. The e-newsletters are created by our editorial team and complement the content on the website, driving the reader to specific, targeted pages. The e-newsletter offers an unparalleled way to get directly into the in-box of more than 109,000 qualified research professionals.
26%
Average open rate
2.65%
Average Newsletter CTR
1.1%
Average Leaderboard CTR
1.2%
Average Sponsored Video CTR
Media Pack 2018
8
Advertising Bespoke Partnerships EDM (Email Direct Marketing) Email blast is one of the most popular methods to promote products and services online and the biggest advantage is its speed and reach. It is a third party email sent to a large subscribers list. A key aspect of any email blast is the target audience. It is vital you are hitting inboxes where the probability response, purchase or interaction is high. Lead Generation Third party email blast send to full subscribers database including a data info grab to collate leads, which will be qualified and sent to you.
101,740 Subscribers
21%
Average open rate
Media Pack 2018
9
Advertising Rate Card FORMATS
COST (per month)
DIMENSIONS
$8,000
1400px(w) × 300px(h) 728px(w) × 90px(h) 300px(w) × 250px(h)
$5,500
1400px(w) x 60px(h) 1100px(w) x 60px(h) 780px(w) x 60px(h) 520px(w) x 60px(h) 320px(w) x 60px(h)
$4,000
1400px(w) × 60px(h) 1100px(w) × 60px(h) 780px(w) × 60px(h) 520px(w) × 60px(h) 320px(w) × 60px(h)
Leaderboard
$4,000
728px(w) x 90px(h) 650px(w) x 80px(h) 468px(w) x 80px(h) 416px(w) x 90px(h) 320px(w) x 50px(h)
Super MPU
$5,000
300px(w) × 600px(h)
MPU
$4,000
300px(w) × 250px(h) 230px(w) × 192px(h)
Newsletter Leaderboard (Exclusive)
$1,800 p/newsletter
728px(w) × 90px(h)
Newsletter Sponsored Video (Exclusive)
$3,000 p/newsletter
728px(w) × 90px(h)
Digital Issue Leaderboard (Exclusive)
$3,000
728px(w) × 90px(h)
EDM Email Blast
$3,500 p/EDM
640px(w)
EDM Lead Generation
$6,500 p/EDM
640px(w)
Billboard (Includes Leaderboard and MPU)
Extended Leaderboard / Top
Extended Leaderboard / Bottom
*Required sizes for 2018 all screen sizes. Media Pack
*Rates do not include UAE Government 5% VAT
10
Contacts
GROUP
NEWS DESK
ADVERTISING
Managing Director Raz Islam +971 50 451 8213 raz.islam@cpitrademedia.com
Online Editor Stephen White +44 7541 244 377 stephen.white@cpitrademedia.com
Commerical Director Jude Slann +971 50 456 3924 jude.slann@cpitrademedia.com
Editorial Director Vijaya Cherian +971 4 375 5472 vijaya.cherian@cpitrademedia.com
Group Editor | Big Project ME Gavin Davids +971 4 375 5480 gavin.davids@cpitrademedia.com
Head of Key Projects Andy Pitois +44 7816 843 610 andy.pitois@cpitrademedia.com
Editor | Construction Machinery ME Anirban Bagchi +971 4 375 5715 anirban.bagchi@cpitrademedia.com
Senior Sales Manager Bipin Soneji +971 4 433 2856 bipin.soneji@cpitrademedia.com
Editor | ME Consultant Jason Saundalkar +971 4 375 5475 jason.s@cpitrademedia.com
Sales Executive Tom Bromley +971 4 375 5496 tom.bromley@cpitrademedia.com
MARKETING Marketing Manager Sheena Sapsford +971 4 375 5498 sheena.sapsford@cpitrademedia.com
Media Pack 2018 Š 2019 MEConstructionNews.com All rights reserved. Product of CPI Trade Media
11