TATA Motors and the Prima take centre stage at this month’s HEAT Show in Saudi Arabia
ARRIVES A SPECIAL LOOK AT RENAULT’S FEATURE-PACKED SUV COUPE
32 / TECH TAKE-UP
The GCC’s commercial vehicle market is turning to technology to deliver for customers
NEWS
06 / NEWS FROM THE MONTH
Tata Motors is Primed to be the headline act at this month’s HEAT Show in Saudi Arabia.
LAUNCHES
10 / THE DEVIL WITH DETAILS
The Tasman from KIA makes its first spin in the region after its Jeddah launch.
SPECIAL LOOK
12 / ARKANA’S ARRIVAL
Al-Masaood invites T&FME to take a look at Renault’s newest SUV Coupe.
FLEET INTERVIEW
14 / TRUCKING GIRL
T&FME meets the influencer and truck enthusiast that started her own fleet.
FLEET INTERVIEW
18 / FEELING BLU
BluSmart talks to T&FME about why launching in the summer is paying off for the service.
PLANT VISIT
22 / ALLISON’S TRANSITION
T&FME is in Europe to find out how Allison Transmission is preparing for the future now.
CAN WE ASK
E-SCOOTERS TO FOLLOW THE SAME RULES?
Can we please ask those nutty e-scooter riders to follow the same rules as the rest of us?! I first started seeing e-scooters zipping around our communities about two years ago, and to be honest I wasn’t really paying much attention to them at the time. Seems like they weren’t either. They just seemed to be a bit of harmless fun as they bolted here and there. I even thought they could be useful AtoB’ers in some areas. More fool me. Ever since I started seeing them move onto all but the fastest of highways, I’m starting to see them as a real menace. E-scooters have rapidly become a popular way to navigate Dubai, offering quick and efficient transit for short deliveries. However, their increasing presence on our roads has also highlighted a significant gap in safety practices among some users. As much as we welcome e-scooters as an eco-friendly and practical alternative for short commutes, we must also confront the growing safety concerns they pose. Just last week, driving home in the dark, I encountered an e-scooter rider unexpectedly coming the wrong way down a busy street without any lights or reflective clothing. In the dimly lit evening, he seemed to appear out of nowhere, swerving past traffic with nothing but the faint hum of the wheels to alert anyone nearby. It was a stark reminder of how dangerous this can be — for both the rider and everyone else on the road.
Moments like these underline just how crucial it is for e-scooter riders to take responsibility for their own visibility and safety, especially in low-light conditions.
Dubai’s roads are bustling with cars, buses, motorbikes, and now, e-scooters, making it crucial for all users to adhere to road safety regulations. Unlike cyclists and motorcyclists, who are generally expected to wear helmets and protective clothing, many e-scooter riders can be seen weaving through traffic with little to no protection. This lack of safety equipment, combined with the relatively low visibility of e-scooters, places riders at high risk in the event of an accident.
I’m no longer suprised to see an e-scooter screaming around and reaching serious speed and often in close proximity to fast-moving vehicles. Riders have got to start adopting a mindset similar to motorcyclists, prioritisng visibility, awareness, and protection. Helmets, high-visibility clothing, and respect for road rules should be as standard for e-scooter riders as they are for any other two-wheeled vehicle.
The city has taken strides to educate all road-users on the reasons they need to stay safe. However, personal responsibility among riders is equally critical.
It’s time for e-scooter users to view safety not as an option but as an essential survival tactic. We want everyone, regardless of their mode of transportation, to take theirs and others lives seriously on the road.
STEPHEN
WHITE HEAD OF CONTENT, MOBILITY & CAPITAL ASSETS
STEPHEN.WHITE@CPITRADEMEDIA.COM
GROUP
MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5471
DATA & DISTRIBUTION MANAGER PHINSON MATHEW GEORGE phinson.george@cpitrademedia.com +971 4 375 5476
MARKETING
SOCIAL MEDIA EXECUTIVE FRANZIL DIAS franzil.dias@cpitrademedia.com +971 4 433 2856
WEB DEVELOPMENT
ABDUL BAEIS abdul.baeis@cpitrademedia.com
UMAIR KHAN umair.khan@cpitrademedia.com
FINANCE
CREDIT CONTROL EXECUTIVE CAMERON CARDOZO cameron.cardozo@cpitrademedia.com +971 4 375 5499
FOUNDER DOMINIC DE SOUSA (1959-2015)
FLEET
IVECO and SMAG unveil complete IVECO range at new facility
CARS
ATRC says SteerAI is like a ‘brain’ for industrial vehicles
LOGISTICS
INDU Kishore Logistics breaks ground on state-ofthe-art logistics facility
CARS
Robotic Dogs and petdriendly cars charm OMODA & JAECOO user summit
FLEET
New Report: Finding the TCO sweet spot will electrify construction operations
Total Cost of Ownership can drive electrification in the construction industry writes Pranav Jaswani, Technology Analyst at IDTechEx
CARS
BMW Middle East showcases luxury and sustainability at Dubai Design Week
Dubai Design Week will experience a cutting-edge approach to sustainable luxury, demonstrating BMW Middle East’s vision
CARS
JETOUR T1 lite-off-roader to make global debut in Jeddah
JETOUR will also premiere the T2 i-DM, a hybrid SUV engineered for adventure and energy efficiency at Jeddah Superdome
INFRASTRUCTURE
Traffic slashing re-vamp of Trade Centre roundabout to take two years
Huge revamp to cost $200mn and take 24 months to complete with five new bridges spanning 5,000 meters to handle 12,000 vehicles per hour
CARS
Al Nabooda Automobiles launches new Volkswagen showroom and SELECT Certified Used Cars
The new showroom will showcase Volkswagen’s full range of models, while the SELECT Certified Used Cars brand offers Preowned vehicles
FLEET
AJEX to focus on last mile at Seamless KSA
20+ country pavilions
Source from 60+ exhibiting countries Network with trade buyers
HEAT Show spotlights Tata Motors’ mobility cutting-edge NETWORK
TATA MOTORS WILL SHOWCASE ADVANCED CARGO AND PASSENGER MOBILITY SOLUTIONS, INCLUDING HEAVY-DUTY TIPPERS, TRUCKS AND TRACTORS AT NEW HEAT SHOW
HEAT SHOW
The Heavy Equipment and Truck Show (HEAT) is scheduled to take place from 18-21 November at the Dhahran Expo in Dammam, Tata Motors will showcase a wide range of advanced cargo and passenger mobility solutions, including heavy-duty tippers, trucks and tractors all equipped with latest technology and engineered to meet the evolving needs of the region’s customers.
A trusted brand with a strong legacy, Tata Motors remains a leader in delivering innovative
solutions for the global logistics and construction industries.
As a leading player in the commercial vehicle industry, Tata Motors’ participation is poised to provide valuable insights into the future of commercial vehicles and heavy machinery.
Sharing his thoughts, Raz Islam, Managing Director, CPI Trade Media, said, “We are thrilled to welcome Tata Motors to HEAT show 2024. Their participation marks a major highlight and reflects the company’s long-term commitment to the Middle
Eastern market. Attendees will have a unique opportunity to explore Tata Motors’ cuttingedge innovations, each set to establish new benchmarks for reliability and performance.”
Commenting on the company’s participation, Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, “Saudi Arabia remains a vital market for Tata Motors, and the HEAT show presents an excellent opportunity to engage with stakeholders and demonstrate our commitment towards developing solutions
that meet the evolving needs of our customers. Our exhibits, cutting across cargo and passenger mobility solutions will highlight our consistent focus on efficiency, reliability, and safety, ensuring our solutions contribute to our customers’ long term success and profitability.”
Set to take place in Dammam, the gateway to Saudi Arabia’s Eastern Province and a key industrial hub, the event aligns with the Kingdom’s Vision 2030 initiative, aimed at diversifying the economy and promoting sustainable development.
YOUGOTAGIFT SAYS THE MENA REGION’S E-COMMERCE MARKET IS EXPECTED TO REACH 213.75 BILLION SAR ($57BN) BY 2026
DHL AND ETIHAD RAIL TO DECARBONISE UNILEVER UAE OPERATION
FLEET
RailDirect, a joint venture between Etihad Rail and DHL Global Forwarding, has partnered with consumer goods giant Unilever in an initiative focused on reducing the carbon footprint of Unilever’s logistics operations in the UAE.
Unveiled at Global Rail 2024, this partnership, Unilever will utilise RailDirect’s rail freight services to transport goods, a move that aligns with the company’s ambitious environmental goals. Unilever aims to halve the greenhouse gas emissions impact of its products, per consumer use, by 2030 and achieve net zero across its value chain by 2039. By shifting a portion of its logistics operations to rail, Unilever is expected to benefit from lower business costs, more efficient freight movement, and an enhanced competitive edge.
Tariq Alfalahi, CEO of RailDirect, expressed pride in the collaboration, stating: “By integrating our advanced rail freight services, we are poised to substantially reduce the carbon footprint of Unilever’s logistics operations in the UAE. This strategic alliance not only underscores our commitment to sustainable innovation but also aligns with Unilever’s visionary goals for emissions reduction.”
Unilever’s Ahmed Kadous, Head of Supply Chain Personal Care MET emphasised the significance of this partnership for the company’s broader sustainability strategy. He highlighted the importance of diversifying transportation modes as part of Unilever’s decarbonisation efforts, which also include transitioning to renewable energy for warehouse operations.
EMRILL’S TECHSPHERE SURPASSES 2MN TASKS
FLEET
Emrill, a leading integrated facilities management services provider in the UAE, has announced significant operational achievements and safety enhancements delivered through its Techsphere platform.
Launched in 2022, Techsphere was developed to revolutionize facilities management (FM) for Emrill and its clients by streamlining processes, improving service delivery, and strengthening client relationships. Since its inception, the platform has enabled Emrill to complete over 2 million maintenance tasks, marking a major milestone in operational efficiency and safety.
In the past 12 months alone, Techsphere has facilitated more than 2,562 security patrols, scheduled 753,616 planned preventative maintenance (PPM) tasks for 2024, and managed 549,497 reactive work
INDRIVE
RIDE-HAILING
orders, achieving an impressive 93.16 per cent closure rate within agreed service levels. The platform has tracked 561,022 assets and handled a total of 1,198,934 reactive maintenance tasks and 2,103,910 planned maintenance tasks, driving more efficient and safer operations across Emrill’s portfolio of clients. Additionally, Techsphere has played a crucial role in improving safety standards by managing 900 incidents across various contracts.
With over 2,500 active users, including 1,883 technicians, the platform’s wide adoption demonstrates its effectiveness in enhancing facilities management processes. Integrated into 308 of Emrill’s contracts, Techsphere has proven its adaptability in meeting the diverse needs of clients in different sectors.
Stuart Harrison, CEO of Emrill, emphasized the platform’s impact, stating, “Techsphere has been a game-changer in our journey.”
LAUNCHES COURIER OPS IN HARARE
inDrive has announced the expansion of its ride-hailing services across Zimbabwe, now operating in four major cities: Harare, Bulawayo, Gweru, and Mutare. In addition to the expansion, inDrive has officially launched its courier services in Harare, further enhancing the convenience and accessibility of its offerings to users in the capital.
This expansion is a significant
step in inDrive’s ongoing mission to promote fairness, affordability, and communitydriven services throughout Zimbabwe. The new courier service will enable both individuals and businesses to send packages efficiently and securely, while the alreadyestablished intercity services continue to provide seamless connectivity between key urban centres. Residents and businesses can now benefit from
enhanced mobility solutions, whether for personal travel or the transportation of goods.
“We are thrilled to expand our footprint in Zimbabwe. With our presence in Harare, Bulawayo, Gweru, and Mutare, we’re making strides towards offering fair and more accessible mobility solutions to the Zimbabwean community,” said Kudzai Jeke, inDrive’s Country Representative in Zimbabwe.
“The launch of our courier services, alongside our existing intercity service and ridehailing, reflects our commitment to addressing local needs and challenges, empowering residents and businesses with greater convenience and opportunities for growth.”
inDrive’s model, which allows users to negotiate fares directly through its “name your price” approach, has gained widespread popularity in Zimbabwe.
CARS24 EXPANDS SERVICE PORTFOLIO FOR UAE
PRE-OWNED
CARS24, a leading name in the automotive sector, has introduced two new services designed to enhance customer experiences and align with its digital-first approach, providing unparalleled convenience to its UAE clientele. These latest offerings include a Customer-to-Customer (C2C) service that directly connects private sellers with buyers, as well as a ‘Doorstep Servicing’ option for at-home car maintenance.
With a commitment to driving the digital transformation of the automotive industry, CARS24’s C2C service allows users to search for private sellers on the app, facilitating direct communication and transactions for buying or selling vehicles. This
marketplace-style model is built to foster trust and transparency, which CARS24 identifies as a critical factor for customers when engaging in car transactions.
CARS24 has also launched its ‘Doorstep Servicing’. This service
enables customers to access regular car maintenance from the comfort of their homes. Through flexible scheduling options, experienced technicians deliver essential maintenance directly to customers’ doorsteps, ensuring hassle-free service and timely access to car care.
The doorstep service is part of a comprehensive preventive care package, which includes services such as engine oil changes, oil filter replacement, AC filter inspection and cleaning, fluid top-ups, and a thorough inspection of 12 critical checkpoints to ensure that the vehicle remains in top condition.
Abhinav Gupta, CEO of CARS24 Arabia, commented, “As a brand, we are progressively strengthening our one-stop-shop approach.”
FLEET
CAFU, the on-demand car services platform, announced the appointment of Amit Rawal as its new Chief Product and AI Officer. Amit Rawal joins CAFU with a distinguished background, having held leadership roles at companies such as Apple, and worked with innovative startups around the world.
As Chief Product Officer, he brings in expertise in Artificial Intelligence (AI)-driven solutions to lead the development of CAFU’s products. Under his leadership, CAFU aims to elevate the customer experience by integrating advanced technologies, driving innovation, and reinforcing its commitment to providing seamless, on-demand vehicle services.
EZHIRE TAKES CHARGE OF B2C CAR RENTAL
RENTAL
eZhire, the world’s first fully on-demand car rental platform, is celebrating a major achievement, having reported a Compound Annual Growth Rate (CAGR) of 102% since its launch in 2016. The firm claims that this exceptional growth demonstrates the strong demand for eZhire’s car rental services across the Middle
East while positioning it as the largest B2C car rental service for residents in the UAE.
Founded with the vision to disrupt the traditional car rental process, eZhire has successfully transformed the industry by eliminating the need for security deposits, paperwork, and physical locations. Its app-based service enables customers to order vehicles around the clock, with delivery
directly to their doorstep, offering an unmatched level of convenience and flexibility. eZhire now serves over 650,000 app users and has delivered more than 300,000 vehicles, totalling over 4 million rental days. It has positioned itself as a leader in the mobility space, continuously expanding its reach and addressing the needs of previously underserved customer segments.
Within a few months of being appointed, Amit Rawal has led the launch of CAFU CarPlay, the way customers interact with their vehicles. CAFU CarPlay enhances connectivity by offering a safer, more streamlined experience, allowing users to focus on the road while minimizing distractions from their phones.
Rashid Al Ghurair, Founder and CEO, CAFU, said, “Under Amit’s leadership, we have already seen rapid success through CAFU CarPlay, which underscores his pioneering and visionary perspective. His deep expertise aligns perfectly with CAFU’s mission to deliver convenience on the move.”
KIA’S TASMAN ARRIVES IN KSA AFTER TESTING IN UAE’S AL QUDRA DESERT / ŠKODA MIDDLE EAST UPDATES KAROQ AND GETS DYNAMIC
LAUNCHES
LAUNCH DATE
Q1 2025
The Kia Tasman rolls into Jeddah
KIA’S PROGRESSIVE PICKUP WAS TESTED IN UAE’S AL QUDRA DESERT BEFORE MAKING ITS JEDDAH MOTOR SHOW DEBUT
Kia Corporation has officially introduced the Kia Tasman, its first-ever pickup truck, showcasing advanced capabilities for both work and leisure. Debuting at the Jeddah Motor Show, the Tasman has been rigorously tested across diverse environments, including the challenging sands of UAE’s Al Qudra desert. This new addition to Kia’s lineup, which includes sedans, SUVs, commercial, and PBVs (Platform Beyond Vehicle) models, is designed to “Dive into a New Dimension,” setting new standards for ruggedness, versatility, and technology.
The Kia Tasman, marking an expansion of Kia’s diverse lineup of sedans, SUVs, commercial, and
PBVs (Platform Beyond Vehicle) models. The Tasman, introduced at the Jeddah Motor Show, promises a transformative experience with advanced capabilities for both work and leisure.
Leveraging Kia’s extensive experience in off-road and purpose-built vehicles, the Tasman offers an ultra-spacious cabin and convenience features that promise both functionality and style.
The Tasman also draws inspiration from Kia’s robust SUV lineup, particularly the Mohave, to bring impressive off-road capability
Ho Sung Song, President and CEO of Kia, stated that, “The Kia Tasman is a progressive pickup
truck that follows its own path, combining true pickup values with advanced features for a lifestyle-focused audience.”
Its unique design rejects the oversized styling typical of pickups, favouring a simple, robust structure emphasizing practicality.
“The Kia Tasman blends lifestyle and utility, offering a dependable companion for explorers and adventurers,” added Karim Habib, Kia’s Executive Vice President of Design.
The Kia Tasman offers a range of bed configurations, including Single Decker, Double Decker, Sports Bar, and Ladder Rack options, each tailored for different lifestyle and work needs. The
Tasman’s advanced suspension system, tested worldwide, provides stability and comfort across diverse terrains, from desert sands to rugged mountain trails.
Additionally, Kia’s Ground View Monitor and all-terrain drivetrain modes such as Desert, Mud, Snow, and Rock ensure superior performance, making the Tasman a strong contender in demanding off-road conditions.
Inside, the Tasman combines practicality with luxury. Equipped with a 12.3-inch panoramic widescreen, Apple CarPlay, Android Auto, and an optional Harmon Kardon audio system, the cabin is designed for both utility and comfort. With innovations like
ŠKODA MIDDLE EAST UPDATES KAROQ
THE NEW ŠKODA KAROQ’S 1.4 TSI ENGINE
ENSURES A DYNAMIC DRIVING EXPERIENCE, GENERATING 150 HP AND 250 NM OF TORQUE
dual wireless charging pads, hidden storage bins, and the best-in-segment headroom, the Tasman brings a new level of refinement to pickup interiors.
Kia’s Advanced Driver Assistance Systems (ADAS) come equipped with lanekeeping assist, blind-spot collision warning, and remote parking assist, making every journey safe and stress-free.
SPECIFICATIONS
For trailer functionality, the KIA Tasman’s ADAS automatically adjusts to trailer specifications for optimised performance. It has been confirmed that the Kia Tasman will debut in Korea in early 2025, followed by launches in Australia, Africa, and the Middle East, with Saudi Arabia positioned as a key market.
2025 Kia Tasman X-Pro
Škoda Middle East has announced the arrival of the new Škoda Karoq, bringing fresh updates to the compact SUV for the region’s drivers. Known for its sleek design and practicality, the 2024 Karoq is now available with bold exterior enhancements, advanced digital features, and an ecoconscious interior that align with the preferences of Middle Eastern customers.
Powered by a 1.4 TSI engine that delivers 150 hp and 250 Nm of torque, the new Karoq balances power and efficiency for a smooth and strong performance. Available in Selection and Sportline trims, the updated Karoq offers a stylish, safe, and technologically advanced driving experience.
The 2024 Škoda Karoq features subtle yet impactful exterior updates designed to turn heads. Standard full LED headlights with fog lamps improve visibility, while the full LED tail lights with dynamic rear indicators and animated Coming/Leaving Home functions add a sophisticated edge to the SUV’s appearance. The model also boasts a range of alloy wheel options in 17, 18, and 19 inches, along with nine vibrant exterior colours, including Phoenix Orange and Graphite Grey.
The front and rear bumpers have been
refreshed, alongside a new hexagonal grille and sleek roof spoiler, which contribute to the Karoq’s bold and modern aesthetic.
Inside, the Karoq delivers on both comfort and innovation. The Selection model can be specified with an ECO package, which introduces seat covers made from recyclable materials, reflecting Škoda’s commitment to sustainability.
Electrically controlled seats with adjustable lumbar support and memory functions are now available for both the driver and front passenger, further enhancing comfort. Advanced technology takes centre stage with an 8-inch digital display as standard, and an optional 10.25-inch Virtual Cockpit is also available.
SPECIFICATIONS
The Tasman draws inspiration from Kia’s robust SUV lineup, particularly the Mohave, to bring impressive off-road capability
The KIA Tasman has been designed to combine practicality with luxury, with the cabin is designed for both utility and comfort.
RENAULT ARKANA: A UNIQUE
NEW PLAYER
Arkana is a coupe SUV which prioritises safety, with advanced features such as Blind Spot Warning and the Electronic Stability Program
The 2025 Renault Arkana has been designed to stands out in the competitive C-segment Coupe SUV market with its modern design, highlighted by a glossy black band and the integrated Nouvel’R logo on the front grille.
Available in three trims, the Arkana brings sleek exterior touches to every version, appealing to drivers looking for both sophistication and sporty flair. Inside, the vehicle offers a fully connected experience with the Renault EASY LINK infotainment system, which supports
Android Auto and Apple CarPlay, ensuring seamless smartphone integration.
The Arkana also prioritises safety, with advanced features such as Blind Spot Warning and the Electronic Stability Program enhancing driver confidence and vehicle control. Under the hood, the vehicle is powered by a TCe 155 engine paired with a dual-clutch automatic transmission, delivering dynamic performance for a smooth yet engaging driving experience.
The top-tier Esprit Alpine trim takes luxury a step further, offering imitation suede upholstery, blue stitching, and sporty satin grey accents that blend
This coupe SUV strikes a powerful balance between style and practicality”
comfort with a distinctive visual appeal. This combination of style, performance, and value makes the 2025 Renault Arkana a strong contender in its segment.
Al Masaood Automobiles has just upped the stakes in the SUV market with the introduction of the Renault Arkana, a dynamic new entry in the Middle East. This coupe SUV strikes a powerful balance between style and practicality, delivering high performance and an eco-friendly edge.
The Arkana brings a fresh aesthetic to the Coupe SUV category. Its sleek, streamlined silhouette blends elegance with athleticism, standing out with its
raised ground clearance and distinctive front design. The Deep Glossy Black grille houses Renault’s new Nouvel’R logo, while the rear sports a black twin exhaust and spoiler that underscore its sporty appeal.
Built on the CMF-B modular platform developed by the Alliance, the Arkana is engineered for both efficiency and handling, providing smooth drive dynamics and high comfort levels.
Inside, the Arkana continues to impress. The cabin is luxurious, featuring Eco Tep and imitation suede upholstery with blue topstitching and the exclusive Alpine logo on the front seats. The spacious interior offers comfort with thoughtful design, complemented by a glazed electric sunroof that floods the space with light. A practical highlight is the sizeable boot with up to 513 litres of space, a fully flat load area when the rear seats are folded down, and ample legroom in the back row.
Powering the Arkana is its robust 155-horsepower engine mated to a 7-speed transmission, which makes for a responsive drive whether navigating city streets or cruising highways. MultiSense technology offers a choice of personalized driving modes, giving drivers the flexibility to tailor their experience.
The vehicle’s tech package includes the Renault EASY LINK multimedia system on a 9.3-inch central touchscreen with built-in navigation and a 10.2-inch digital instrument panel. Features like smartphone mirroring and a wireless charging pad ensure seamless connectivity.
Available in three trims—Evolution, Techno, and Esprit Alpine—the Arkana offers a range of customisation options to suit individual styles. The Techno trim includes an advanced infotainment system compatible with both Android Auto and Apple CarPlay. Meanwhile, the Esprit Alpine trim introduces exclusive design elements, such as a Satin Grey blade on the front bumper, 18-inch wheels, and a Shale Grey badge, all highlighted by the new Midnight Blue body colour.
The top-tier trim takes luxury a step further than its range counterparts, offering imitation suede upholstery, blue stitching, and sporty satin grey accents that blend comfort with a distinctive visual appeal.
Safety remains a priority, with up to 10 advanced driver-assistance systems integrated into the Arkana. From the 360-degree around-view camera to rear
cross parking alert, the Arkana has been designed with comprehensive safety in mind. Hill start assist, blind spot warning, and a speed limiter add further assurance to its suite of safety features.
Verdict
Wth its striking design, spacious interior, powerful engine, and extensive tech suite, the Renault Arkana has all the attributes to attract those who want style, comfort, and performance in one package. A combination of style, performance, and value makes the 2025 Renault Arkana a strong contender in its segment.
FULL SPECIFICATIONS
Engine 1.3L turbocharged with 155 hp
Transmission 7-speed dual-clutch automatic
Platform CMF-B modular
Trim Levels Evolution, Techno, Esprit Alpine
Infotainment Display 9.3-inch central touch screen, 10.2-inch digital instrument panel
Driver-Assistance Features Up to 10 systems, including blind spot warning, 360-degree camera, rear cross traffic alert
Boot Capacity 513 litres
Wheels 18-inch (Esprit Alpine trim)
Connectivity Android Auto, Apple CarPlay
SLEEK AND STREAMLINED
A sleek, streamlined exterior blends elegance with athleticism, standing out with its raised ground clearance and distinctive front design, says Renault.
A JOURNEY TO IMAGINATION
T&FME meets Iwona Blecharczyk’s to hear about her journey from teacher to trailblazer
in the Trucking World. Stephen White writes
Iwona Blecharczyk, a Polish lorry driver, YouTube sensation, and the visionary founder of Imagination Transport, has forged an extraordinary path in the male-dominated trucking industry.
Known to millions online as the “Trucking Girl,” Iwona’s journey is an inspiring tale of resilience, ambition, and an unyielding passion for the open road. During the Allison Transmission visit, T&FME had the chance to sit down with Iwona to delve deeper into her career and her journey to becoming one of the industry’s most influential figures.
Iwona’s entry into trucking was far from typical. Originally a teacher, she
struggled to find her way in an industry with no family connections to guide her.
“My dream was to be a truck driver, but my parents were teachers,” Iwona recalls.
Her first steps into the profession were challenging — sending out hundreds of CVs, facing countless rejections, and enduring six months of relentless job searching before finally landing her first role in 2011. Despite offers for office-based roles within the company, Iwona’s heart was set on driving.
“I wanted to drive these big trucks, to hit the road,” she says, capturing the ambition that would propel her career forward.
Her initial position allowed her to gain valuable experience with standard curtain-
I had this big dream to be a truck driver”
sided trailers and exposed her to the basics of transport logistics. From there, Iwona explored various areas within the transport sector, including air cargo logistics and temperature-controlled transport, taking her all across Europe. “It was a huge company, and I got to change departments and learn new things,” she notes. Her determination to continuously evolve and challenge herself led her to specialise in heavy-duty transport.
A life in oversized transport
By 2016, Iwona had found her niche in oversized transport—a specialisation that fulfilled her desire for adventure and mastery of unique skills. She began working for a
company that handled heavy-duty, oversized cargo, such as wind turbine blades. “I was transporting blades approximately 66 metres long across Europe,” she explains. This was a pivotal moment in her career, allowing her to handle complex cargo that few truckers dared to manage. Yet, true to her nature, Iwona was always seeking the next level.
“I had this big dream that made me become a truck driver in the first place— to drive American trucks on American highways,” she recalls. In 2018, she seized the opportunity to move to Canada, initially driving standard rigs across Canada and the U.S. However, the pull of oversized, high-risk cargo called her once again, leading her to pursue one of her most thrilling experiences yet—hauling goods on Canada’s infamous ice roads.
Conquering Canada’s Ice Roads
Transporting goods on the ice roads to remote diamond mines in Canada marked one of the highlights of Iwona’s career. “The average temperature was around minus 40 Celsius, with wind chill making it feel like minus 70,” she recounts. Equipped with boots designed for temperatures as low as minus 100 degrees, Iwona faced extreme conditions that tested her endurance and skill. The experience, though challenging, was deeply fulfilling. “Driving on the ice roads was my dream come true,” she says,
FROM THE ICE TO IMAGINATION
After a year in Canada, Iwona returned to Europe, but her time abroad had changed the way she would perceive how her career would work out
adding that it allowed her to witness the spectacular Aurora Borealis every night.
During her time on the ice roads, Iwona also learned invaluable survival skills. She recalls how she became adept at chaining up her truck quickly — something she had never done during her six years driving in Europe.
“On the oil fields, the roads were so greasy that I had to chain up the truck every day,” she explains. Working in the wild, surrounded by vast forests and wildlife, Iwona embraced the rugged side of trucking, an experience that would shape her resilience and confidence as a driver.
After a year in Canada, Iwona returned to Europe, but her time abroad had
I try to use my social media to talk about important matters, like working conditions”
THE BIRTH OF TRUCKING GIRL
Iwona launched her YouTube channel in 2013, Trucking Girl, where she shared insights into her life as a truck driver.
changed the way she would perceive how her career would work out. “It took me two years to find the courage to start my own transport company,” she admits. In 2021, after a decade of working in various transport roles, Iwona founded Imagination Transport — a name, she says, that was inspired by the dreams that had driven her career. Starting her business from scratch was no easy feat, especially without substantial financial backing. She recalls living on the road and surviving on minimal income during the company’s early days.
Yet, with perseverance, Iwona expanded her company, eventually adding a heavy-duty 4-axle truck with a 750-horsepower engine and a 7-axle trailer capable of carrying loads up to 120 tons. Today, she uses this truck to transport a range of heavy cargo, from wind turbine components to military equipment, across Europe. “When fully loaded, my truck can weigh up to 120 tons,” she says proudly. Her work requires a high level of technical skill and coordination, especially when handling extendable trailers that can stretch an additional 17 metres to accommodate oversized loads.
The Rise of “Trucking Girl”
Iwona’s influence extends far beyond the physical roads she travels. In 2013, she launched her YouTube channel, Trucking Girl, where she shared insights into her life as a truck driver. Her engaging personality and behind-the-scenes look at the trucking world quickly gained her a massive following. Over time, she expanded her social media presence to platforms like Instagram, TikTok, and LinkedIn, amassing millions of followers. Iwona’s online popularity has allowed her to bridge the gap between truck
drivers and the general public, inspiring young women to enter the industry.
In 2019, her efforts were formally recognised when she received the “Barbie Shero” award, an accolade honouring women who serve as positive role models. Iwona’s social media presence has not only boosted her career but also provided her with a platform to discuss critical issues within the trucking industry. “I try to use my social media to talk about important matters, like the working conditions drivers face on the road,” she says. Her advocacy has resonated with fans around the world, positioning her as a powerful voice in the industry.
Pioneering in a MaleDominated Industry
Throughout her career, Iwona has continually challenged stereotypes and expectations. Trucking, particularly in specialised fields like heavy-duty and ice road transport,
remains predominantly male, but Iwona has shown that gender is no barrier to success in the field. Her journey reflects a spirit of adventure, independence, and resilience that few possess, making her a role model for aspiring drivers around the world.
By founding Imagination Transport, Iwona also established herself as a businesswoman and an entrepreneur. Her decision to create her own company allows her greater control over the projects she takes on, from transporting wind turbines to delivering critical military cargo. It also gives her the freedom to embody the values she champions—resilience, ambition, and the willingness to break boundaries.
Iwona’s career thus far has been marked by a series of achievements and personal milestones, each one a stepping stone to her next adventure. As she continues to grow Imagination Transport, Iwona remains committed to pushing the limits
The average temperature was around -40˚C, with wind chill making it feel like -70˚C”
of her skills and her company. Her story is a testament to the power of perseverance and passion, inspiring countless fans and followers to pursue their dreams, no matter how unconventional.
With her social media influence, Iwona plans to keep advocating for better working conditions and gender equality within the trucking industry. “I think of my platform as a tool to drive change,” she reflects. As her audience grows, so too does her potential to influence positive changes for drivers worldwide.
Iwona Blecharczyk is more than just a lorry driver; she is a trailblazer, a social media star, and an entrepreneur with a mission. Through her journeys on the road and online, she has made her mark on the industry and continues to inspire those around her. From navigating Europe’s highways to conquering Canada’s ice roads, Iwona’s story is one of grit, vision, and the courage to dream big.
Iwona has expanded her company, and eventually completed a dream to add a heavy-duty 4-axle truck with a 750-horsepower engine and a 7-axle trailer capable of carrying loads up to 120 tons.
A DREAM TRUCK
DRIVING SYSTEM 4x2
GVW 4975 NPR
DRIVING SYSTEM 4x2 GVW 6500 - 7500 NPR CREWCAB
DRIVING SYSTEM 4x2 GVW 6500 NQR
DRIVING SYSTEM 4x2
GVW 8500 - 9500
NMR
BLUSMART UAE: THE FIRST
SIX MONTHS
BluSmart arrived in the UAE promising to pioneer mobility in the UAE, Sreejith Hrishikesh looks back on the launch with T&FME
Since launching on June 1, BluSmart has set a precedent in the UAE as the country’s first fully electric ride-hailing service. Starting up operationsduring the summer — a traditionally slower period for many businesses in the UAE — was a calculated decision that, for now, seems like paid off. “The lean season worked well for us,” Sreejith Hrishikesh, Country
Head of BluSmart UAE tells T&FME, before explaining that it provided time to understand operational complexities such as traffic patterns, travel times, and, most importantly, charging logistics. “It was an invaluable period that allowed us to refine our service processes, experiment with new ideas, and set a foundation for efficient operations.”
Starting ‘small’ has allowed BluSmart to scale gradually while building a base
There’s been a lot of love for BluSmart”
of satisfied customers. The company recently reached a milestone of 5,000 trips, accumulating over 71,000 “clean kilometres”—a term BluSmart uses to describe emissions-free travel—saving an estimated 6.8 tons of CO₂ in just six months.
Sreejith proudly notes that BluSmart UAE has achieved a customer satisfaction rating of 4.96 out of 5, surpassing even the company’s already high rating in India. “Every trip is rated, and we
monitor feedback closely to maintain high standards,” he shares. The team responds proactively to any rating below 5. Even a 4 is a cue for improvement.
“Our drivers and support teams take immediate action to address any issues, reinforcing our commitment to quality.”
For BluSmart, customer satisfaction isn’t just about comfort; it’s about building long-term relationships. In addition to high ratings, BluSmart closely monitors repeat business and customer loyalty, focusing on building a customer base that values sustainable and premium service. “Repeat customers and high ratings are not just numbers; they are signs that we’re on the right track,” Sreejith emphasises.
Data-Driven Operations
Technology is at the core of BluSmart’s service, enabling the brand to adapt its operations to the UAE’s unique requirements. From optimising routes to managing charging schedules, BluSmart leverages a range of digital tools and algorithms that streamline operations.
“We’re able to monitor trips almost in realtime,” Sreejith explains, noting that this data helps the team make informed decisions onthe-fly and optimise the efficiency of its fleet.
One innovation that stands out is BluSmart’s strategy for charging. Unlike conventional fuel-dependent fleets, electric vehicles require structured charging schedules. “We’ve ensured that our charging infrastructure is in place before expanding our fleet,” Sreejith highlighted, adding that BluSmart operates a centralised charging model where vehicles are charged during low-demand periods. This strategic charging not only keeps the fleet ready for peak times but also supports cost-effective operations.
BluSmart is also experimenting with a “pay-as-you-go” charging model in specific cases, where vehicles are allowed to charge at third-party stations when far from BluSmart hubs. “This flexibility has been valuable, allowing us to balance cost-effectiveness with operational efficiency,” Sreejith says. Coupled with a real-time approach to monitoring and trip optimisation, they have made BluSmart’s service more adaptable and reliable.
BluSmart’s fleet, composed entirely of electric vehicles, is at the centre. Sreejith explains that BluSmart currently operates with Audi e-tron models, selected for
their performance and premium feel.
“The e-trons have been excellent in terms of customer feedback and operational performance,” he comments. Designed for fast charging, these vehicles can operate almost continuously, a crucial factor for BluSmart’s near 24/7 fleet activity.
The e-trons have been tested rigorously over the past months, especially during the UAE’s peak summer temperatures. “We were curious to see how the batteries would hold up, but they’ve performed brilliantly without any noticeable degradation,”
Sreejith notes. He sees the early success of the e-trons as a testament to BluSmart’s commitment to quality and sustainability, and the company plans to introduce more models in the coming months to cater to a broader spectrum of customers.
BluSmart’s strategic mix of B2B and B2C services has been instrumental in driving its growth. While individual consumers form a significant portion of its customer base, corporate clients have provided consistent business. “Our partnerships with hotels and event venues have helped build visibility and attract high-value customers,” Sreejith shares. The company has also received organic interest from local businesses eager to partner with BluSmart, reinforcing its reputation as a premium, eco-friendly alternative in the transportation sector.
For BluSmart, the B2B market is not just about revenue; it’s an opportunity to establish itself as a trusted brand among leading businesses. “The inbound interest from corporate clients is promising,” Sreejith says, noting that the organic growth reflects a genuine demand for sustainable, premium mobility options in the UAE.
BluSmart’s UAE operations have allowed the team to test innovative strategies, some of which are now being applied in India. For example, the company’s use of premium electric cars in the UAE has inspired a similar approach in its Indian
We’re showing the market that an electric fleet can operate efficiently at scale”
markets, ensuring consistency in BluSmart’s brand image. “We’re also learning from the UAE’s fast adoption of new tech, which has informed some of our processes back in India,” Sreejith shares. Interestingly, while BluSmart is a leader in India’s EV mobility space, the UAE’s infrastructure and market dynamics have presented unique challenges and opportunities. The team has had to adapt to the UAE’s relatively nascent EV infrastructure, pushing BluSmart to innovate and adjust its operations. This two-way exchange of insights has enriched BluSmart’s global strategy, enabling it to optimise operations across both regions.
As a fully electric fleet, BluSmart has encountered challenges with charging infrastructure, a relatively new concept in the UAE. However, Sreejith views this as an opportunity for BluSmart to set the standard in EV fleet operations. “We’re showing the market that an electric fleet can operate efficiently at scale,” he explains. BluSmart’s proactive approach—ensuring that charging infrastructure is set up before vehicle deployment — has enabled seamless operations and minimised downtime. BluSmart is also exploring different charging models to maximise fleet utilisation. By charging vehicles during non-peak hours, the company has been able to keep cars ready for the busiest times of day, demonstrating the operational flexibility that comes with a well-structured EV strategy. “Having control over our charging schedule is critical, especially in a market like the UAE, where demand peaks and road rules vary widely,” Sreejith remarks. In addition to traditional marketing, BluSmart has harnessed the power of social media and word of mouth to build its brand in the UAE. Many early customers, familiar with BluSmart from India, have shared their positive experiences online, driving organic interest. “There’s been a lot of love for BluSmart on platforms like LinkedIn and Instagram,”
Sreejith notes. Rather than relying solely on influencer partnerships, BluSmart aims to grow its following organically, driven by customer satisfaction and loyalty.
The firm’s approach to social media focuses on authentic engagement rather than large-scale influencer campaigns.
“We want word of mouth to be a key driver, just as it was in India,” Sreejith shares. BluSmart has also seen inbound interest from potential B2B partners through social media, an indication that its brand awareness is growing steadily.
Scaling Up and Expanding
BluSmart has ambitious plans for the future, including fleet expansion within the UAE and potential entry into other Middle Eastern markets. The company aims to have around 2,000 vehicles in the UAE within a few years, targeting a 10% market share. “Our goal is to build a solid base here before moving to other cities like Abu Dhabi and eventually Riyadh,” Sreejith shared, emphasising the importance of sustainable, gradual growth.By refining its processes and infrastructure, BluSmart hopes to establish a scalable model that can be replicated across the region. “Our focus is on sustainable growth, ensuring
we’re prepared operationally before taking the next step,” Sreejith says.
Our focus is on sustainable growth”
BluSmart has meticulously built its brand as a premium service provider, and this commitment is evident in every aspect of the customer experience. From the luxury of Audi e-trons to the professionalism of its “driver partners” (a term BluSmart uses to underline its drivers), the company ensures a seamless,
PAY-AS-YOU-GO LUXURY
BluSmart is experimenting with a “pay-as-you-go” charging model in specific cases, where vehicles are allowed to charge at third-party stations when far from BluSmart hubs.
high-quality experience. “Our driver partners are well-trained and dedicated to providing exceptional service,” Sreejith says.
With each milestone — whether it’s 5,000 trips, a new B2B partnership, or a high customer rating — BluSmart inches closer to its vision of becoming a leader in sustainable transportation in the Middle East. “It’s been very satisfying to see BluSmart’s growth in the UAE,” he reflects.
PREMIUM FEEL
BluSmart’s fleet, composed entirely of electric vehicles, reflects its commitment to reducing emissions. Sreejith explained that BluSmart Audi e-tron models were selected for their performance and premium feel.
AUTOMATIC FOR THE PEOPLE
T&FME visits Allison Transmission’s Customer Experience Centre for a behind the wheel showcase of its automatic technology
Allison Transmission recently hosted a select group at its Allison Customer Experience Centre (ACE) in Szentgotthárd, Hungary. This sprawling 100,000-square-metre facility, featuring both a comprehensive driving circuit and a rugged off-road track, provided a unique opportunity to experience Allison’s cutting-edge automatic transmission technology firsthand. As Allison continues to expand its footprint, especially in the Middle East, this event underscored the steps the US brand is taking to ensure it keeps its edge at a time of great change in its industry.
The Middle East has become a pivotal market for Allison, with the company seeing a steady increase in the adoption of automatic transmissions across various industries.
Muhammad Ibrahim Khan, Area Sales & OEM Account Manager for the Middle East & Pakistan, highlighted the region’s growing demand for these solutions, which align with the evolving needs of fleet operators. “The Middle East market is rapidly embracing the shift towards automatic transmissions, and Allison Transmission is well-positioned to meet this growing demand,” said Khan.
“We are witnessing a strong trend across the commercial industry, where fleet operators
The Middle East market is rapidly embracing the shift”
are recognising the significant benefits in total cost of ownership (TCO) from moving to fully automatic solutions. This transition isn’t just about convenience — it’s about efficiency, reliability, and long-term savings.”
Visitors to the ACE had the chance to see these benefits in action, starting with a side-by-side demonstration featuring two Scania P340 trucks powered by identical 340 hp engines. The only difference between the vehicles was their transmissions: while one truck was equipped with an Opticruise automated manual transmission, the other featured an Allison 3000 fully automatic transmission. The result? The Allison-
equipped truck quickly outpaced its counterpart thanks to its torque converter, which amplified engine torque and delivered a seamless acceleration advantage.
This hands-on comparison showcased the performance advantages of Allison’s technology, giving fleet operators a clear understanding of how automatic transmissions could enhance operational efficiency. This kind of adaptability is critical in the Middle East, where industries such as transport, waste management, and passenger transit require reliable, low-maintenance solutions.
The event continued with an array of vehicles designed to push the boundaries of Allison’s transmissions. One standout was the Iveco Powerstar EVO 3.2 Dakar Truck, a powerhouse equipped with a 1,000 hp Iveco Cursor 13 engine and an Allison 4000 transmission. Weighing 8,500 kg, under the unerring control of Gerard de Rooy this Dakar Truck demonstrated the durability and responsiveness of Allison’s transmission under extreme driving conditions, offering attendees a memorable high-speed experience.
The ACE facility also featured militarygrade vehicles that underscored the adaptability of Allison’s technology. The Komondor RDO 3221, a 17-tonne 4×4 scout vehicle manufactured by Gamma Technical Corporation, tackled the offroad track with ease thanks to its Allison 3200SP transmission. Despite getting briefly stuck in deep mud—an issue exacerbated by its smaller tires — the Komondor’s performance highlighted the reliability and adaptability of Allison transmissions, even in challenging environments.
At the IDEX 2023 trade fair, Czech company Excalibur Army signed a contract worth 47 million euros with Resource Industries from the UAE. The contract means the production and supply of more than two hundred vehicles with Tatra chassis for military and civilian purposes for the UAE market. During the event, the Tatra Defence Vehicle-bult Titus 6×6 armoured vehicle, equipped with a Cummins 10.8-litre engine paired with an Allison 3000 transmission, showcased its capability on rough terrain, climbing muddy inclines with ease. Built on a Tatra chassis, the Titus has a gross vehicle weight of 23 tonnes and provides Level 4 protection, further proving Allison’s effectiveness in heavy-duty applications requiring both power and control.
The Customer Experience Centre
showcased the versatility of Allison’s transmission technology across a range of civilian and military vehicles. Among them, two Mercedes Zetros models demonstrated the dual-use potential of Allison-equipped vehicles. The Zetros 2051 AK, powered by a 520 hp engine with an Allison 4500SP transmission, and the slightly lighter Zetros 1833A, featuring an Allison 3000SP transmission, both performed admirably on the ACE track. These vehicles underscored the adaptability of Allison’s transmissions for both rugged and urban environments, highlighting how this technology meets the needs of Middle Eastern fleets that operate across
The adoption of fully AT is accelerating”
diverse terrains and conditions. This versatility is key for Allison as it looks to expand in the Middle East, where demand for automatic transmissions is spreading across sectors.
“From buses transporting millions of pilgrims during the Hajj season in Saudi Arabia to waste collection vehicles ensuring cleaner cities, and distribution trucks maintaining stock levels of essential goods, the adoption of fully automatic transmissions is accelerating across diverse sectors,” Khan explained. “We expect the trend to continue its upward trajectory as more operators see the value of Allison’s technology in enhancing their operations.”
SPRAWLING FACILITY
Allison’s sprawling 100,000-square-metre manufacturing facility and ACE on the Austro-Hungary features a comprehensive driving circuit and a rugged off-road track.
Hello MEA Region
NISSENS GROUP
AUTOMECHANIKA DUBAI
December 10-12, 2024
Hall 1, Stand H12
Nissens Automotive is a group of three distinct brands providing the complete solution for each market segment.
We can’t wait to meet you at Automechanika Dubai 2024!
Come and visit us to learn the Difference. We will be delighted to showcase our renowned, comprehensive, highly-covering spare parts range and the latest product updates!
Naturally, we will also present our services, which are available locally, to help your heavy-commercial vehicle business thrive!
COMPETITIVE PRODUCT RANGE
Our heavy-duty parts program includes more than 800 parts that cater to 4,400 OE numbers, offering excellent truck parc coverage of over 85% within crucial product lines and Euro 6 applications.
The program includes replacement parts for popular truck models providing parts for three main product groups: Engine Cooling, Climate Comfort, and Engine Efficiency.
TRUCK EXPERTS
Our expertise is grounded in a sustained commitment to the aftermarket.
Our experience in designing, producing, and distributing automotive spare parts, including solutions for the heavy commercial segment, spans over a century.
AFTERMARKET DEDICATION
We understand the market needs. As your partner, we fully back your spare parts business and affordable mobility across all vehicle segments and technologies.
We provide a complete solution to ensure your business can expand and stay competitive. It ranges from the comprehensive and competitive parts program to integrated supply chain solutions, vehicle and market data, technical training and arketing support.
SPARE PARTS FOR THE MARKET’S MOST POPULAR APPLICATIONS
PREMIUM QUALITY PRODUCTS OF PROVEN RELIABILITY AND PERFORMANCE
TRUCK BUSINESS & LOCAL MARKET KNOW-HOW
SOLUTIONS TO ENHANCE YOUR COMPETITIVENESS
LOCAL PRESENCE
The dedicated Nissens’ sales professional serves our partners and prospective customers in the MEA region.
Nissens is a premium brand that is Delivering The Difference to the market through Genuine Nissens quality products for thermal management and
efficiency systems. It offers comprehensive car parc coverage for all vehicle types.
AVA is The Clever Choice, offering an excellent portfolio tailor-made to the aging passenger car parc.
HIGHWAY is the group’s Truck and Off-Road expert. Its specialty is tailor-made products and solutions for Truck, Bus, and Off-Road applications in Thermal Management and beyond. This includes repair kits and re-manufactured parts.
LEARN MORE ABOUT THE DIFFERENCE IN TRUCK RACING
For years, Nissens’ heat exchangers have
been used in different types of motorsport, including high-profile racing events across various vehicle segments and technologies, and recently, in extreme competitions such as truck racing.
Most truck racing teams in the highly demanding FIA European Truck Racing Championship use regular Nissens radiators, oil coolers, and intercoolers, ensuring their trucks’ excellent, and reliable cooling performance.
Samir El Bazi
we’re here for you!
GLOBAL PRESENCE LOCAL SUPPORT
Nissen’s products and services are fully available in most of the region’s countries.
To learn more, contact our dedicated local sales representative.
DEVELOPED AND TESTED FOR HIGH PERFORMANCE AND EXTENDED DURABILITY
CORROSION PROTECTED AND NITROGEN-FILLED CONDENSERS THE DIFFERENCE
SUPREME CAR PARC COVERAGE, MANY EURO 6 STANDARD APPLICATIONS
HIGHLY ROBUST BRAZED ALUMINUM RADIATOR CORES
FACTORY NEW COMPRESSORS PRE-FILLED WITH PAG OIL
PROVEN, RELIABLE, LONG LIFESPAN
EASY INSTALLATION, IMPORTANT PARTS INCLUDED (FIRST FIT)
INDIA BECOMES MAJOR HUB FOR NISSAN
MANUFACTURING
Nissan has unveiled the new Magnite compact SUV, introducing a left-hand drive version set to expand its reach to over 65 markets. The unveiling took place in Delhi, India, where the Magnite is built, marking a significant milestone for Nissan as the vehicle transitions from catering primarily to right-hand drive markets to becoming a global offering.
Built at Nissan’s state-of-the-art Chennai plant, the new Magnite combines striking design, advanced technology, efficient performance, and smart safety features. Its introduction into markets across Africa, the Middle East, and India forms a key part of Nissan’s broader strategy under its new business plan, “The Arc.”
Guillaume Cartier, Chairperson of Nissan AMIEO (Africa, Middle East, India, Europe & Oceania) Region, emphasised the importance of the launch, saying, “The Magnite is already well established in India and other righthand drive markets, but today’s unveil is an important landmark for Nissan in the region. Under the strategy of what we call ‘One Car, One World’, we will now export the new Magnite to a total of more than 65 markets from our state-of-the-art factory in Chennai.
With this, India will become an export hub for Nissan. We are confident that the new Magnite will be equally loved and appreciated in markets like South Africa and Saudi Arabia as it is in India.”
The Magnite is powered by a turbocharged 1.0-litre engine, offering 74kW (99hp) and 160Nm of torque, available with either a manual or a Continuously Variable Transmission (CVT). This engine promises a balance of performance and fuel efficiency, achieving up to 20 km/l in its manual version.
FEDEX BRINGS TOGETHER AFTERMARKET SECTOR
AFTERMARKET
Federal Express Corporation (FedEx), the world’s largest express transportation company, recently hosted a networking event aimed at key stakeholders in the UAE’s automotive aftermarket sector.
The event, held at the TAJ Dubai, attracted over 50 local companies and provided a platform to discuss specialised logistics innovations within the industry. During the event, attendees were introduced to a broad portfolio of FedEx automotive logistics solutions, which include competitive transit times, efficient customs clearance capabilities, and duty credit facilities.
Additionally, FedEx experts offered valuable insights on enhancing the customer experience
within the automotive supply chain, focusing on the strategic alignment of procurement, marketing, and business growth.
As the UAE aims to boost its industrial sector’s contribution to GDP from US$36 billion (AED 133 billion) to US$82 billion (AED 300
billion) by 2031, robust logistics strategies will play a pivotal role in achieving this goal.
The growth of the light vehicle automotive aftermarket in the GCC is also expected to soar, with revenues projected to surpass US$12 billion (AED 44 billion) by 2027.
PETRONAS PARTNERS WITH GOODYEAR ITALIA
LUBRICANTS
A new collaboration between PETRONAS and Goodyear Italia collaboration will see the supply of high-quality fluids and lubricants into the SuperService dealer network in Italy.
This new partnership enables the SuperService network to expand its maintenance and oil replacement services using PLI lubricants, thereby enhancing its multi-service offering. SuperService centres will now have access to the PETRONAS Syntium range for light vehicles, Urania Green for heavyduty vehicles, and PETRONAS Tutela OM for transmission and
coolant needs for both light and heavy-duty vehicles. These products reflect PETRONAS Lubricants International’s commitment to technological innovation, delivering optimal performance with a focus on reducing environmental impact.
The PETRONAS Syntium range will be delivered in PLI’s environmentally conscious Bag In Box (BIB) packaging. This solution, crafted from 100% recyclable cardboard, is UN-certified and complies with all relevant regulations for the transportation of hazardous goods. This packaging not only supports environmental sustainability but also ensures practical handling and storage.
PLI will provide specialised training for SuperService network technicians, equipping them with the skills needed to offer exceptional service and technical knowledge. As part of this initiative, SuperService repairers can attend a comprehensive course on lubricants, gaining deeper insights into product features and their applications. They will also have the opportunity to visit PETRONAS Lubricants Italy facilities in Villastellone (TO) and the Global R&T Centre in Santena (TO) to learn more about the production process and the cutting-edge research and development behind each product.
The partnership was officially launched during the SuperService Convention hosted by Goodyear in Sardinia from 27th to 29th September. The event served as a platform to announce the collaboration and to discuss the evolving automotive market and the challenges it may face in the future.
Ciro Lupo, Business Head for Italy & Africa, commented on the partnership, saying, “We are delighted to collaborate with such a prestigious partner.”
“WE ARE MEETING
LOCAL NEEDS”
Juffali Commercial Vehicles successfully holds its own Truck Solutions Exhibition in the southern city of Abha in Saudi Arabia
Juffali Commercial Vehicles (JCV) recently celebrated a notable achievement with its successful Truck Solutions Exhibition in Abha, the capital city of Aseer Province near the Red Sea and a hub for the south-west of Saudi Arabia. This event brought together a wide range of professionals, transportation companies, and key stakeholders from Saudi Arabia’s Southern Region, demonstrating Juffali’s commitment to serving the diverse needs of this strategic area.
The exhibition featured an extensive array of both new and pre-owned trucks, trailers, and a variety of applications, each designed to meet the unique requirements of the Saudi market.
The Truck Solutions Exhibition’s focus on versatility and reliability was underscored by Juffali’s inclusion of preowned vehicles, which gave attendees access to a broader range of options. This variety not only showcased Juffali’s ability to address specific operational demands but also highlighted its awareness of budgetary considerations for fleet owners.
Visitors were particularly drawn to the diverse set of vehicles which were on show, as well as the exclusive promotions on offer, and throughout the wellattended event, Juffali’s team of experts was available to provide personalised consultations. Each of these in-depth consultations helped customers understand the benefits of each product and guided
We are proud to offer a broad portfolio of high-quality and costefficient products”
them in optimising their fleet performance through tailored recommendations.
The event drew a diverse group of professionals, transportation companies, and key stakeholders from the Southern Region. I of Industry Prot featured a comprehensive display of new and pre-owned trucks, trailers, and applications, showcasing the latest innovations and solutions that cater to the unique needs of the Saudi market.
Reflecting on the success of the exhibition, Heiko Schulze, CEO of Juffali Commercial Vehicles, noted the importance of offering a wide range of solutions: “This exhibition showcased not only our latest truck solutions but also highlighted our commitment to offering a wide range of products such as pre-
owned trucks, trailers, and applications.
“The positive feedback we received reflects the trust our customers place in us, and we are dedicated to providing solutions that enhance their business operations.”
Schulze’s remarks point to Juffali’s understanding of the local market’s needs and its dedication to building enduring customer relationships.
During the event, visitors explored a wide range of pre-owned vehicles and specialized applications, highlighting JuffaliTrucks’s commitment to offering versatile, reliable, and cost-effective solutions. The inclusion of pre-owned trucks, trailers, and applications provided attendees with a broader selection of products to meet
LATEST SOLUTIONS
Heiko Schulze, CEO of Juffali Commercial Vehicles, said the exhibition showcased “not only our latest truck solutions but also highlighted our commitment to offering a wide range of products such as pre-owned trucks, trailers, and applications.”
The positive feedback we received reflects the trust our customers place in us”
operational and budgetary requirements.
Commenting on the success of the event, Mohammed Alwardat, Director of JuffaliTrucks, emphasised the strategic inclusion of pre-owned vehicles and applications at the event, which was instrumental in meeting the varied demands of their clientele.
He stated, “Including pre-owned trucks, trailers, and applications was a key aspect of this event, allowing us to meet the varying needs of our customers. We are proud to offer a broad portfolio of high-quality and cost-efficient products, ensuring our clients’ continued success.”
Alwardat’s comments underline Juffali’s commitment to flexibility and affordability,
GIVING FLEETS
essential factors for many businesses navigating today’s economic landscape.
By addressing these factors, JuffaliTrucks further solidified its reputation as a market leader in Saudi Arabia’s commercial vehicle sector, particularly in the pre-owned segment. This was an unmissable opportunity to highlight the company’s dedication to fostering innovation, delivering reliable solutions, and prioritising customer satisfaction. Through initiatives like the Truck Solutions Exhibition, Juffali continues to raise the standards in the transportation industry, reinforcing its position as a trusted partner for businesses seeking robust and efficient commercial vehicle solutions in Saudi Arabia.
PREOWNED PREEMINENCE
Mohammed Alwardat, Director of JuffaliTrucks, said including pre-owned trucks, trailers, and applications was a key aspect of this event, “allowing us to meet the varying needs of our customers.”
The Truck Solutions Exhibition’s inclusion of pre-owned vehicles gave attendees access to a broad range of options and showcased Juffali’s ability to address specific operational and budget demands.
THE MCB WAY
As Mineral Circles Bearings celebrates four decades in the Middle East, Managing Director Hassanein
Alwan reflects on the company’s journey from humble beginnings to a significant industry player
Mineral Circles Bearings (MCB) has expanded its Middle East team from just two employees in 1984 to over 120 today, a testament to its consistent growth and strong network of partnerships across the region. Managing Director Hassanein Alwan, with a background in aeronautical engineering from KTH Royal Institute of Technology in Sweden and a business and marketing diploma from the University of Cambridge, has brought a holistic approach to guiding Mineral Circles Bearings.
In this exclusive Q&A, Alwan shares insights into the strategies that have defined Mineral Circles Bearings’ growth, the
technological shifts reshaping the industry, and his vision for the future. Reflecting on the company’s journey, he speaks passionately about the importance of adaptability and forward-thinking in an evolving landscape influenced by trends such as artificial intelligence and big data. Alwan’s emphasis on structured planning and a customercentric approach continues to drive the company forward, ensuring that MCB remains well-positioned to meet the changing needs of the power transmission in-dustry.
Congratulations to Mineral Circles Bearings for the 40 years milestone, how does that make you feel?
This is a significant milestone for the company. We are proud of our past
Witnessing
our growth from two people in 1984 to over
120 today is remarkable”
achievements and excited about the future.
Witnessing our growth from two people in 1984 to over 120 today is remarkable. The company now impacts thousands through its sales network and part-nerships, which fills us with immense pride.
Beyond business growth and milestones, what vision and values would you say got the company where it is today?
As a company, we plan and operate in a structured manner with a forward-thinking approach. We focus on planning for the future and fostering a culture that is inclusive and supports individual differences.
We call it the MCB way; straightforward and well structured, support and respect
the individual differences. We are always forward thinking, reliable and trustworthy
With rapid technological advancements, how have customer expectations evolved, and what innovative approaches has Mineral Circles Bearings adopted to meet these new demands, especially in product development and customer service?
To stay at the forefront of the market, companies must continuously evolve. We have established a new Research and Innovation (R&I) department to push our limits and keep us ahead. Recognising rapid changes in customers and the market, we aim to adapt swiftly. Instead of focusing on competitors, we strive to be the best version of ourselves, ensuring continuous evolution and reinvention. The market will naturally address our competitors, so our focus remains on our progress.
How has the landscape of the industry changed since Mineral Circles Bearings was founded, and what do you believe will be the next big change? The power transmission industry is influenced by major market trends, such as the Internet of Things, sustainability, social media, big data, and AI. These trends impact our business both directly and indirectly. We foresee the B2B market adopting traits of the B2C market, with customers expecting more personalised and immediate interactions. This requires us to adopt agile, customer-centric approaches. AI and sustainability will play crucial roles in shaping the industry’s future. AI will transform our processes, from product development to customer service, enhancing efficiency and anticipating market needs. Sustainability will drive responsible innovation, ensuring our growth aligns with environmental and social well-being.
As you reflect on the past 40 years, what are some lessons learned that you believe are essential for future leaders in the industry?
One fundamental lesson we’ve learned is the importance of resilience and perseverance. Don’t be afraid to take bold decisions. It is a marathon, not a sprint. Plan well, push consistently, and keep looking forward. Don’t get distracted by everything around us. Keep the focus, as small consistent steps can make a big difference over a period
of time. There is no magic but to work smarter and harder than everyone else. Another critical insight is that success is built on a foundation of strong values and a clear vision. For future leaders in the industry, embracing change while staying true to core principles is essential. The ability to adapt and pivot in response to market dynamics, techno-logical advancements, and evolving customer expectations is what will set apart the leaders of tomorrow.
How is Mineral Circles Bearings engaging with and empowering the next generation of professionals in the industry to embrace sustainability and innovation?
Maybe I have mentioned it earlier. We have the R&I team, a team full of young bright minds that are not afraid to say and do things differently. We also bring interns and young professionals to engage in our discussions and help the business evolve. Innovation and sustainability are just part of what we do in this department. This empowers the younger generation to grow, evolve, and bring changes. These young minds work directly
We strive to be the best version of ourselves, ensuring continuous evolution and reinvention”
with top man-agement, bridging the gap and getting things done in no time.
As the industry evolves, what do you see as the biggest opportunities for innovation within Mineral Circles Bearings, and how do you plan to leverage them?
We are working in a very traditional business that primarily operates through conventional transactions. However, digitalisation is becoming the new normal, and we aim to leverage this shift to provide customers with 24/7 support and service.
We also believe that our 40 years of accumulated data represents a veritable goldmine that we must explore and utilise. By employing advanced AI technologies, we can unlock valuable insights from this data, driving innovation and enhancing our decision-making processes. These changes will not only improve efficiency but also help us better meet the evolving needs of our customers in real-time.
Looking ahead, what are your aspirations for Mineral Circles Bearings over the next decade? How do you envision the company’s role in the global market evolving?
Our main focus is on the Middle East and Africa. We aim to evolve into the leading company in the region serving the power transmission industry. We will provide state-of-the-art solutions for our customers to help them understand and select the best products to fit their applications. Additionally, we will offer personalised solutions and technical services that meet world-class standards. Our efforts will be guided by sustainability and customer satisfaction.
As you look ahead to the next chapter for Mineral Circles Bearings, what is the one message or legacy you hope will continue to inspire the team and industry partners long after this milestone anniversary?
At Mineral Circles Bearings, we don’t merely seek customers or suppliers; we have long transitioned to working exclusively with partners. Our goal is to bring them value that transcends mere price and product delivery. We scrutinise different markets with a magnifying glass to better understand the market dynamics and our customers’ needs, fostering long-term partnerships. Our approach is to engage in business with our partners in a way that makes our collaboration enjoyable and mutually beneficial.
A VERITABLE GOLDMINE Alwan tells T&FME that MCB’s 40 years of accumulated data “represents a veritable goldmine that we must explore and utilise” in its power transmission business.
TAKING A LEAP FORWARDS
Powered by government spending, the data suggest the GCC’s commercial vehicle market is turning to technology, Glasgow Consulting Group (GCG)’s Vishal Pandey reports
The commercial vehicle market in the GCC region has shown substantial growth, driven by several critical factors, including evolving customer demands, emerging market trends, regional characteristics, and robust economic conditions.
A recent analysis by Glasgow Consulting Group (GCG) valued the market at $13.7 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 6.6% from 2023 to 2028. Light Commercial Vehicles (LCVs) currently dominate the market, making up 55.5% of total sales in 2023, a trend expected to continue due to their versatility and efficiency for various commercial applications.
According to GCG director Vishal Pandey a key driver of growth is the GCC region’s strong economic expansion, fuelled by the construction, oil and gas, and tourism sectors, coupled with supportive government policies and infrastructure investments.
“Consumer demand in the GCC favours commercial vehicles that prioritise reliability, durability, and fuel efficiency, characteristics that are highly valued in sectors such as construction, oil and gas, and retail,” says Pandey. “The shift away from an oil-dependent economy has encouraged governments to diversify into sectors like manufacturing, retail, and tourism, further boosting the need for commercial vehicles to support this development.
“Additionally, the rise of cold chain logistics, essential for sectors like pharmaceuticals and perishable goods, has heightened the demand for specialised vehicles with temperature control capabilities. Infrastructure projects, including investments in seaports, airports, roads, and logistics hubs, are critical components of the GCC’s development plans, amplifying the demand for commercial vehicles designed to support these initiatives efficiently.”
Rising fuel prices have also spurred an increased interest in fuel-efficient commercial vehicles, a trend aligned with the GCC’s strategic geographical position. Located near Europe, Asia, and Africa, the region serves as a crucial hub for international trade, where fuel efficiency plays a pivotal role in cost-effective logistics.
Moreover, government policies promoting eco-friendly vehicles have accelerated the adoption of electric and hybrid commercial vehicles. The rapid growth of e-commerce across the GCC further drives demand for LCVs, especially for last-mile deliveries, as more goods are transported directly to consumers.
Technological advancements in areas such as automation, IoT, and data analytics are – despite some ‘scepticism’, increasingly integrated into fleet management, offering businesses greater operational efficiencies and improved asset tracking, notes Pandey.
Despite these growth factors, the GCC commercial vehicle market faces several challenges. The unique climate and terrain in the region necessitate commercial vehicles equipped with high ground clearance, all-wheel drive, and heavy-duty suspension to navigate harsh conditions. Additionally, the volatility in oil prices presents a challenge, as fluctuations impact vehicle demand, particularly in sectors heavily reliant on fuel. The market is also marked by intense competition among manufacturers, making it difficult for individual companies to capture significant market share. Increasingly stringent emission norms and safety regulations add to the complexities, as companies must continuously adapt their vehicles to meet new requirements, which can drive up costs.
Saudi Arabia (KSA) and the United Arab Emirates (UAE) are the leaders in the GCC commercial vehicle market, especially within the truck segment, which includes pickups, light-duty, medium-duty, and heavy-duty trucks. Key industries such as manufacturing, construction, retail, and transportation drive the demand for trucks in these countries. Economic reforms and diversification initiatives in KSA and UAE have accelerated this growth, with both countries heavily investing in infrastructure and logistics to support their expanding economies.
Technological advancements, particularly in telematics, have significantly impacted the commercial vehicle market in the GCC. Although telematics faced initial resistance due to high installation costs and limited awareness, it has now become a major selling point as fleet owners recognize its benefits.
“Initially, telematics services faced scepticism in the market, as many potential users were unfamiliar with the
technology, which hindered its acceptance. Additionally, the installation costs posed a challenge to demand,” Pandey expands. “As trucks regained their foothold in this sector, telematics emerged as a crucial factor in driving vehicle sales.”
Telematics allows fleet operators to monitor vehicle performance, track locations, and manage fleet status in real-time, offering insights into areas such as fuel consumption, emissions, and driving distances.
“Long-haul truck drivers often travel across the GCC to deliver goods for the logistics and construction industries. Vehicle telematics enables fleet managers to track vehicles accurately, providing details such as truck speed, load, and tachograph data. Given that fuel consumption is a major concern during long journeys, telematics simplifies the monitoring process and identifies potential savings,” says Pandey.
“Fleet managers can access precise reports on driving distances, emissions, and fuel consumption, along with timely updates on vehicle status to ensure optimal performance. Easy-to-understand alerts provide information on issues, odometer readings, engine hours, and more. Due to its numerous advantages, telematics has become a key selling point for truck manufacturers. Transport companies are actively integrating telematics into their
Highperformance trucks remain in demand”
fleet management systems, with 50-60% of customers currently benefiting from this technology in their heavy-duty fleets.”
Dubai’s Roads and Transport Authority (RTA) has mandated telematics for heavy vehicles to reduce accidents, enhance safe driving practices, and minimise environmental impact. Few sectors are having to take sustainability more seriously than waste management.
“For example, municipal trucks involved
in waste management are now equipped with telematics systems to streamline waste collection and management,” Pandey explains. “Utilising advanced IoT-based devices, waste bins are outfitted with sensors, creating a highly integrated system that allows for effective monitoring, management, and transportation of trash bins, drivers, and vehicles.”
The electric commercial vehicle (EV) market in KSA and UAE is poised for significant growth due to supportive government policies and private sector investment.
“Driven by government support, private investment, and favourable policies, new models and technological advancements are fuelling demand,” says Pandey. “Electric trucks featuring cutting-edge technologies such as telematics, GPS, Advanced Driver Assistance Systems (ADAS), and IoT are driving the growth of commercial electric vehicles. Additionally, numerous manufacturing companies are channelling investments into the electric automotive sector to enhance battery efficiency for long-distance performance and to develop improved technologies, paving the way for superior electric vehicles in the years ahead.”
While light and medium electric commercial vehicles from European and Japanese manufacturers lead this sector, the demand for long-haul heavy electric
FROM FUEL TO FORECOURT
A SIGNIFICANT IMPACT
trucks is hindered by current battery limitations. However, manufacturers are investing heavily in research to enhance battery efficiency and performance for long-distance transport, which is essential for the GCC’s logistics needs.
As economic diversification continues, the demand for highperformance trucks across sectors such as construction, manufacturing, retail, and logistics will likely sustain. Although high production costs remain a barrier to the adoption of electric trucks in the commercial sector, advancements by leading automotive innovators like Tesla, GM, and Volvo promise to shape a cleaner, more efficient future for the region’s commercial vehicle market.
“Environmental concerns and regulatory compliance are driving the commercial vehicle sector towards electrification. Light and medium electric commercial vehicles are already available, with European and
Japanese brands leading the market,” continues Pandey. “However, meeting the power demands of long-haul heavy electric vehicles remains a challenge. As such, Manufacturers are investing heavily in electric automotive research, focusing on: advancing battery technology for efficient long-haul performance and developing improved electronic vehicles. This concerted effort is expected to transform the region’s electric vehicle landscape.”
With a renewed focus on drivers, market challenges, and technological shifts, the future of the GCC commercial vehicle market will be one of strategic importance to the regional economy.
“As GCC governments pursue economic diversification and invest in construction, food and beverage, manufacturing, retail, and transportation, high-performance trucks will remain in high demand due to their heavy-load capacity.”
18th - 21st November
Technological advancements, particularly in telematics, have significantly impacted the commercial vehicle market in the GCC.
THE BETTER WAY
SAF-HOLLAND focuses on sustainability at the latest IAA Transportation show
SAF-HOLLAND showcased its entire brand portfolio for the first time at the IAA Transportation show in Hanover, uniting all its companies under the theme SAF-HOLLAND for Better Transportation. The exhibit focused on key industry priorities: safety, sustainability, and partnerships, underlining the company’s commitment to tackling the major challenges in commercial transportation.
The joint presentation illustrated the advantages of brand collaboration within the SAF-HOLLAND Group, including SAF, Holland, Haldex, Assali Stefen, Axscend, GreenSteering, KLL, Neway, SEM, Tecma, V.Orlandi, and York.
Christoph Günter, President EMEA & CTO of SAF-HOLLAND, emphasized the strategic strength of these alliances: “Together, we’re in a strong position to drive transformation in transport. Our brands work in unison on
connectivity, electrification, and autonomous driving, leveraging our combined expertise to deliver efficient, cutting-edge solutions.”
This synergy is evident in SAF-HOLLAND’s longstanding collaboration with Haldex in disc brake technology, with a leading truck manufacturer set to install their brakes as standard from Q4 2024.
In line with the theme More Safety, SAFHOLLAND introduced advanced solutions like the HOLLAND fifth wheels, equipped with visual safety indicators and interlock devices that ensure a secure truck-trailer connection. Haldex’s ModulT truck brake technology, notable for its lightweight, modular design, offers cost benefits and enhanced safety. Meanwhile, the Haldex EB+ 4.0 trailer brake system integrates a TPMS gateway, helping to reduce tire failures and improve road safety.
On the sustainability front, SAF-HOLLAND presented products like the SAF TRAKr regenerative braking axle, which converts kinetic
energy into electricity, reducing CO₂ emissions. VSE’s electrohydraulic steering system, with its lightweight and optimal steering angle, enhances fuel efficiency, while the HOLLAND RECOLUBE BIOPOWER SKX 023, a biodegradable lubricant for fifth wheels, supports eco-friendly maintenance.
The group’s integrated approach and focus on innovation garnered strong interest among attendees. Christoph Günter remarked, “Our customers value our expanded product portfolio and increased market presence across regions, enabling us to respond to their needs with greater flexibility and deliver tailored solutions.”
The united showcase underscored SAFHOLLAND’s commitment to advancing safety and sustainability while highlighting the value of collaborative development across its brand family. The event demonstrated the power of partnerships and innovation in meeting the evolving demands of the transportation industry.
NEXT ISSUE: THE HEAT SHOW OPENS ITS DOORS IN SAUDI ARABIA, AUTOMECHANIKA DUBAI RETURNS AND MUCH MORE!
