FUTURE!BUILDING A BETTER
T&FME talks to Gorica about its rapid regional growth and helping fleets go greener and smarter
16 / GORICA
LEADING THE WAY
T&FME talks to Gorica about the trailer market.
NEWS
06 / NEWS FROM THE MONTH
The Tesla Cybertruck arrives into rental fleets in the region.
LAUNCHES
10 / HUMMER EV DEBUTS
GMC’s HUMMER EV impresses with both its range and power.
LAUNCH SPECIAL
12 / NEW NISSAN PATROL
The legendary Patrol receives its global launch in Abu Dhabi.
TRAILERS
22 / NAZ UPDATE
T&FME talks to the team at NAZ Industries as part of its local manufacturer special.
TRUCKS
28 / SAUDI ROLLS ON AND ON
Arabian Axles’ Mousa Alharbi discusses leading the charge in Saudi Arabia’s automotive sector.
ENGINES
30 / A NEW POWER
The Juffali Commercial Vehicles discusses a new era for commercial vehicles with the Mercedes-Benz Euro 5 Engine.
LET’S TAKE AN ISSUE TO CELEBRATE LOCAL MANUFACTURING
As trade event season unfolds across the Middle East, it offers an ideal platform to celebrate the remarkable achievements of automotive and commercial vehicle manufacturers, the aftermarket, and vehicle assembly sectors. This season is more than a calendar of expos and conferences — it is a testament to the region’s dynamic transformation and relentless pursuit of new ways to bring new technology into the market.
In an industry that is at the heart of commerce and infrastructure, the automotive and commercial vehicle segments have emerged as key drivers of economic progress.
From heavy-duty trucks supporting largescale construction projects to commercial fleets powering regional logistics, the critical role these sectors play cannot be overstated.
The trade events we see organised in the region serve as an opportunity for the local industry to showcase cuttingedge advancements in vehicle and fleet technology, sustainability, and efficiency.
This issue, through our looks at Arabian Axles, Gorica, NAZ and Juffali Commercial Vehicles in Saudi Arabia the magazine puts the spotlight on how manufacturers and their fleet operator customers are adapting to the future, driven by technological innovations such as electric mobility, autonomous vehicles, and digital connectivity.
These advancements not only improve performance but also address sustainability
goals, responding to the urgent global need for greener and more efficient vehicles. In line with regional governments’ visions for sustainability, such as the UAE’s Green Agenda and the Kingdom of Saudi Arabia’s Vision 2030, companies are increasingly adopting electric, hybrid, and alternative fuel technologies, positioning the Middle East region as a forwardthinking hub for the future of transportation.
In the aftermarket, parts suppliers and service providers are stepping up their game, offering smarter, quicker, and more reliable solutions to keep vehicles on the road longer and running more efficiently.
This ecosystem is the backbone of fleet management, ensuring optimal uptime and reducing overall operational costs. The relentless commitment of this sector to innovation and excellence is vital for the region’s booming fleet industry.
As we celebrate the vibrancy of the trade event season, let’s also honor the hardworking manufacturers, suppliers, and innovators whose dedication to progress is shaping the future of transportation.
Whether it is GITEX, Automechanika Dubai, The Big-5 and our own HEAT Show in Saudi Arabia.
The team at T&FME look forward to seeing how these advancements will continue to accelerate the Middle East region’s journey toward smarter, cleaner, and more efficient vehicle solutions.
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CARS
BYD getting closer to buyers as new UAE showroom opens
LAUNCH
Nissan Patrol world premiere: Glitz and Clamour as Abu Dhabi hosts global event
CARS
Audi and Al Nabooda Automobiles Verdi pleased to kick off opera season in Dubai
Intellias to showcase smart charging portable kit at ITS World Congress 2024
FLEET
FIAT Professional to unveil E-Ducato Cargo Box at IAA this week
The E-Ducato Cargo Box is a large van designed with remarkable cargo capacity and an exceptionally spacious interior, says FIAT Professional
LAUNCHES
New Audi seven-seater arrives in Al Nabooda showroom in UAE
The new Q7 is a versatile 7-seater SUV, designed to cater to both family adventures and business travel, says German car-maker
FLEET
Parents are prioritising key features in navigation tools for Back-to-School commutes
New survey sheds light on how parents are managing the back-toschool season and the their essential features for streamlining their travel
CARS Test Drive: Feeling Coolray
The Geely Coolray is a fantastic subcompact that drives well and punches well above its weight in terms of style and features
FLEET
Bentley unveils New Flying Spur: A four-door Supercar reimagined
The new Flying Spur will debut with a formidable 782 PS (771 bhp) powertrain, coupled with 1000 Nm of torque
FLEET
Volvo Trucks switches to low-CO2-emission steel
FEATURED NEWS
FLEET
HUGE TRAINING PROGRAMME FOR ET / YANGO DRIVE INTRODUCES TESLA CYBERTRUCK INTO RENTAL / NEW TRUCK REST STOPS COMPLETED BY RTA / AT AND HINO CELEBRATE
Yango Drive puts Tesla Cybertruck into rental fleet NETWORK
YANGO DRIVE, THE CAR RENTAL SERVICE, HAS INTRODUCED THE TESLA CYBERTRUCK INTO ITS PARTNER RENTAL FLEET, THE LARGEST IN DUBAI
FLEET
Users can now rent out the latest in automotive innovation through the Yango App with just a few taps on their devices, said the firm.
Yango Drive EVnow offers two models of the Cybertruck — the Cyber All-Wheel Drive and the Cyber Beast — known for their futuristic design and high-performance capabilities. The electric vehicles feature bulletproof stainless steel exoskeletons and shatterproof wind screens, and can accommodate up to five adults.
This addition comes on the heels of the Dubai Police adding the model to its tourist police luxury patrol fleet last month.
The Cyber All-Wheel Drive accelerates from 0 to 100 km/h in just 4.1 seconds and offers an estimated range of 755+ km with an extender. The Cyber Beast model, on the other hand, can reach 100 km/h in just 2.7 seconds, tops off at 200 kmph, and provides an estimated extended range of 705+ km. With steer-by-wire and rear steering, patrons will get the experience of handling a
sports car with a better turning radius than most sedans.
Users can rent the Cybertruck for any duration starting from 1 day, with daily rates starting from AED 2800, depending on the model. Both delivery and self-pickup options are available. A minimum age of 23 years and at least one year of driving experience with a valid licence are required to rent the Cybertruck.
Additionally, to make the Cybertruck experience accessible to the Dubai community, Yango Drive conducted a competition
on their Instagram channel until August 2nd. The prize is a 4-hour rental of the Tesla Cybertruck. Participants are required to follow the Yango Drive account, mention two friends in the comments section, and share the post on their stories. An electronic draw will take place the following week, and the winner will be announced.
Yango Drive has seen a remarkable 70-fold increase in demand across all vehicle categories, reflecting a growing appetite for innovative in Dubai.
DIGITALISING OPERATIONS TO BECOME SO-CALLED SMART PORTS IS NOW DRIVING LOGISTICS, REVEALS RESEARCH BY AD PORTS
ALLISON TRANSMISSION AND HINO CELEBRATE KSA FLEET DEAL
FLEET
A new partnership with HINO Motors has led to the deployment of over 80 HINO 500 Series trucks, all equipped with the Allison Transmission 3000 Series six-speed fully automatic transmission, to Fire and Hazard Control Co in the Kingdom.
Allison Transmission said the deal has reinforced its standing in the Middle East and describes it as a significant milestone in Saudi Arabia. This development marks a considerable growth for Allison, building on the initial delivery of just eight trucks in 2022, and reflecting the increasing demand for Allison’s advanced transmission solutions in the region. These trucks are primarily used for the distribution of utility equipment and the mounting of mobile cranes, demonstrating the versatility and reliability of the Allison 3000 Series transmissions.
The HINO 500 Series trucks, equipped with the Allison 3000 Series, are specifically designed to meet the rigorous demands of utility operations. The transmission’s patented torque converter amplifies engine torque up to 1.77 times, offering powerful starting performance essential for heavy-duty tasks. Moreover, Allison’s Continuous Power Technology™ ensures seamless power transfer to the wheels, minimising torque loss and ensuring efficient, reliable operation.
Muhammad Ibrahim Khan, Allison Transmission’s Area Manager said: “The positive reception we have seen and growing demand for the Allison 3000 Series in Saudi Arabia brings us excitement over what the future holds.”
NEW TRUCK REST STOPS COMPLETED BY RTA
FLEET
Dubai’s Roads and Transport Authority (RTA) has completed the construction of 10 Truck Rest Stops, in co-operation with the Abu Dhabi National Oil Company (ADNOC). These are part of an initiative to create a series of 16 rest stops in key strategic locations.
The rest stop facilities are distributed across six key locations, including Sheikh Mohammed bin Zayed Road; Emirates Road, Dubai; Hatta Road, Dubai; Al Ain Road; Lehbab Road, Dubai; and Al Awir Road, all of which attract high volumes of daily truck traffic.
The rest stops cover a total area of over 75,000 sq. m., with an operational capacity exceeding 5,000 trucks and heavy vehicles and 700 parking lots. Each rest area spans 5,000 to 10,000 sq. m., and the facilities include service amenities,
prayer rooms, diesel refuelling stations, and driver rest rooms.
Mattar Al Tayer, the DirectorGeneral and Chairman of RTA Board, said: “Constructing truck rest stops enhances traffic safety by reducing truck-related incidents by 50%. These facilities improve traffic flow during truck ban periods, promote traffic awareness among truck drivers, and eliminate the parking of trucks on main roads and in residential areas.
“The rest areas are designed to allow truck drivers to rest during
18,000 FLEET PROS PASS THROUGH
FLEET
Emirates Transport (ET) says that 18,000 of its bus drivers and supervisors have successfully completed an extensive safety training programme in preparation for the new academic year.
The comprehensive training, which focused on the day-today duties and responsibilities of drivers and bus supervisors,
included a variety of practical sessions designed to equip them with the skills needed to handle any situations that may arise. Key areas of training included managing technical issues, conducting thorough bus inspections before each trip, safe driving in all weather conditions, and prioritising student welfare. The programme also covered essential
traffic bans on specific highways and to accommodate the increasing need for truck parking. This need arises from the high volume of truck trips in Dubai, which exceeds 300,000 daily trips, carrying approximately 1.5 million tonnes of goods daily.”
Selection of the rest stops’ locations has been carefully planned and involves adhering to international standards as well as adhering to technical research studies, in order to maxmise support for the land transport sector.
ET SCHOOL
topics such as firefighting, understanding key danger zones, handling bus evacuations and emergencies, minimising accidents, and effective communication with customers.
Emirates Transport has ensured that its fleet is in top condition for the return to school. A total of 7,610 buses underwent rigorous inspections at ET’s 23 Service Centres across the country. Between June and August, technical experts dedicated over 26,000 working hours to analysing all mechanical and electrical components, as well as safety systems, to ensure that every vehicle meets the stringent regulations set by schools and authorities.
To further meet demand, ET has hired 533 new bus drivers and 466 female bus supervisors, expanding its workforce to maintain its commitment to safety and efficiency.
TRISTAR CONTINUES TO POST STRONG GROWTH
FLEET
Agility Global has announced its financial results for the second quarter of 2024, reporting robust growth across key metrics.
Tristar, its fuel and chemicals storage, shipping, and logistics operation, reported a Q2 consolidated EBITDA of $63.4 million, marking a 19% increase compared to the same period last year.
The growth was driven by strong performance in the Fuels and Fuel Farms segments, supported by new contracts and business expansion. Tristar’s Maritime segment also continued to deliver strong results, building on the momentum from 2023.
Agility Logistics Parks (ALP), its developer of warehouse parks and light industrial facilities, reported a Q2
EBITDA of $9.2 million on revenue of $12.6 million, reflecting increases of 23.7% and 13.1%, respectively.
“Agility Global continues to report strong results in the second quarter of the year. Our largest owned and operated businesses, namely Menzies, Tristar, and Agility Logistics Parks, reported double-digit EBITDA growth, in line with their individual business strategies for growth,” said Agility Global Chairman Tarek Sultan.
He also noted that the net value of the company’s investments remained stable despite volatility in equity markets, and the company is actively exploring growth opportunities with a focus on strategic infrastructure and enhancing the competitiveness of its portfolio businesses.
FLYING BOATS HEADING FOR NEOM’S TRANSPORT
TRANSPORTATION
A fleet of cutting-edge electric hydrofoil ships will soon be cruising the Red Sea, thanks to a landmark agreement between Swedish company Candela and Saudi Arabia’s NEOM project.
The Candela P-12, the world’s first electric hydrofoil ship, will play a pivotal role in this vision by providing a zero-emission, high-speed alternative to traditional water commuting.
Launched last year, the Candela P-12 is set to debut in Stockholm’s public transport later this year. This state-of-the-art vessel flies above the water on computer-guided hydrofoils, reducing energy consumption by 80% compared to traditional ships. With a speed of 25 knots and an endurance of over two hours, the P-12 is currently the fastest and longest-range electric passenger ship in existence.
GEELY’S EV: TESTING IN UAE WAS ‘ESSENTIAL’
ELECTRIC VEHICLES
Riddara, the electric pickup brand from Geely Holding Group, has successfully completed its high-temperature testing phase in the UAE, with the firm telling the market that it was essential ahead of launch. With the completion of these tests, Riddara is moving closer to its entry into the Middle Eastern market, where it aims to offer consumers electric vehicles that combine
advanced technology with reliable performance. The tests, conducted under the extreme heat conditions of the region, mark a crucial step in the brand’s global expansion strategy.
Since its introduction in China in 2022, Riddara has rapidly gained prominence in the electric pickup market. The brand has been expanding its reach into new territories, including Southeast Asia and
Latin America. The UAE testing phase is part of Riddara’s efforts to ensure its vehicles are well-suited to the challenging climates of the Middle East.
The rigorous hot-weather tests are aimed at verifying the performance and reliability of Riddara’s electric pickups under the intense heat conditions typical of the UAE. This testing is important as the brand prepares for its official launch in the region later this year.
The hydrofoil technology not only enhances energy efficiency but also significantly improves passenger comfort. The P-12’s digital flight control system stabilises the ship by adjusting the hydrofoils’ angle 100 times per second, ensuring a smooth ride even in challenging sea conditions.
Environmental sustainability is at the core of the P-12’s design. A life cycle analysis conducted by the KTH Royal Institute of Technology in Stockholm found that the P-12 will emit 97.5% less CO2 over its lifetime compared to a conventional diesel vessel of the same size.
FVR – GVW 18,000 KG
INCOMING GMC HUMMER EV OFFERS IMPRESSIVE RANGE AND PERFORMANCE / MG MOTOR MIDDLE EAST ANNOUNCES THE LAUNCH OF THE ALL-NEW MG4 ELECTRIC
LAUNCHES
160KM IN 10MINS
HUMMER EV coming to the region
GMC HUMMER EV OFFERS IMPRESSIVE RANGE AND PERFORMANCE, FEATURING FASTCHARGING CAPABILITIES THAT ADD NEARLY 160KM OF RANGE IN JUST 10 MINUTES
GMC has recently announced the much-anticipated arrival of the GMC HUMMER EV in the Middle East, “offering drivers and passengers a range of cutting-edge technologies that redefine the driving experience”.
Built on General Motors’ Ultium Platform, the GMC HUMMER EV seamlessly integrates advanced technologies to deliver optimal driving range and out-ofthis-world performance. This advanced platform enables capabilities beyond those of traditional vehicle architectures and propulsion systems.
The GMC HUMMER EV offers impressive range and
performance, featuring fastcharging capabilities that add nearly 160 kilometres of range in just 10 minutes.
The vehicle is equipped with smart, purposeful technology designed to enhance on- and off-road excursions, creating a sense of exhilaration and a dramatic experience for drivers and passengers. One notable feature is the Watts To Freedom mode, which provides a unique multisensory, interactive experience.
This includes distinctive sound via the premium Bose audio system and is felt through the haptic driver’s seat and line of
sight, with custom screen displays showing the special performance mode is “armed and ready.”
Additionally, the Power Station Generator allows customers to utilise up to 3 kW of power from the vehicle, turning the HUMMER EV into a power source on the trail or a backup gen-erator.
The HUMMER EV also boasts One-Pedal Driving, a feature that allows the vehicle to slow to a full stop using only the accelerator pedal, providing very fine control. Another innovative feature is Regen on Demand, which slows the vehicle to a full stop without pressing the brake pedal, feeding that energy back
into the vehicle’s batteries.
For off-roading enthusiasts, Terrain Mode uniquely integrates the brake system with One-Pedal Driv-ing, giving the driver precise control while off-roading and rock crawling. Furthermore, the user experience is customisable through My Mode, allowing the driver to tailor their favourite features, including steering, suspension, sound, and acceleration, for a truly personal interface that celebrates every drive.
Connectivity is top-notch, with a large 13.4-inch-diagonal infotainment screen and a 12.3-inch-diagonal driver information centre display,
CUSTOMISED DRIVE...
Profile customisation allows each key to be linked to a specific driver profile, automatically adjusting various settings in the vehicle based on the preferences of the driver associated with that key.
..PERFECT POSITIONING
Adjustments include seat positioning, climate control, infotainment systems, mirror adjustments, drive mode preferences, lighting preferences, and steering wheel positioning.
conveying a wealth of vehicle performance and driver awareness information. The in-vehicle Energy App monitors energy use, sets up charging schedules, and handles battery temperature conditioning, all accessible from the infotainment screen. HD Surround Vision offers up to 14 camera views, increasing to 18 with the available UltraVision, which includes underbody
SPECIFICATIONS
Power
0
cameras (part of the available Extreme OffRoad Pack) to help drivers navigate challenging parking situations or off-roading.
Off-Road Widgets provide detailed information related to selectable capabilities and performance readouts in off-road driving scenarios, including ride height, eLocker engagement, compass headings, and pitch/roll status.
AWARD-WINNING E-MG4 COMING TO THE REGION
THE MG4 ELECTRIC HAS ALREADY GARNERED MULTIPLE ACCOLADES GLOBALLY, BEING NAMED “BARGAIN OF THE YEAR” BY TOP GEAR AWARDS
MG Motor Middle East has announced the launch of the all-new MG4 Electric. Starting at USD 26,150 (excluding VAT), the MG4 Electric offers a stateof-the-art driving experience at an accessible price point, claims the firm.
The model comes in three variants— COM, LUX, and XPOWER—catering to diverse customer preferences. The COM variant features a 51 kWh battery with a range of up to 465 km WLTP, while the LUX variant extends the range to 530 km WLTP with a 64 kWh battery. The top-of-the-line XPOWER version, designed for performance, offers a range of up to 400 km WLTP.
The MG4 Electric has already garnered multiple accolades globally, being named “Bargain of the Year” by Top Gear Awards and winning titles such as “Best Value Electric Car,” “Car of the Year,” and “Read-er’s Favourite Electric Car” by DrivingElectric magazine. It also secured the “Best Small Family Car,” “Best Value Car,” and “Overall Car of the Year” titles from Electrifying.com, as well as “Best EV under £40,000” from the Scottish Car of the Year Awards, and “Car of the Year” from carwow.
The exterior of the MG4 Electric
is marked by sophisticated design elements, including a carbon fibre effect diffuser, “Twin Aero” rear spoiler, and U-shaped high-tech headlights.
The aerodynamic design enhances both the vehicle’s aesthetics and its overall performance and stability. The MG4 Electric is available in a variety of vibrant colours, with the XPOWER version featuring an exclusive green exterior.
Inside, the MG4 Electric offers a minimalist and spacious cabin, featuring a floating console with integrated technology.
The interior design focuses on simplicity and user-friendliness, with features such as a wireless phone charger, high-tech shift selector, and a 12.3inch infotainment screen. The “Less is More” design philosophy creates a pure and open cabin space, enhancing the overall driving experience.
WORLD PREMIERE:
2025
NISSAN PATROL
The legacy of the Nissan Patrol in the UAE lives on as the Emirates host the launch of a new era
In the world of SUVs, few names evoke the kind of respect and admiration that the Nissan Patrol does in the UAE. For over seven decades, the Patrol has become more than just a vehicle; it has become a symbol of resilience, power, and prestige in the Middle East. Revered for its ability to navigate both the harsh desert dunes and bustling urban streets with equal ease, the Patrol has cemented its legacy in a region known for its affinity for luxury vehicles that perform well in challenging conditions.
The UAE has been at the heart of this legacy, where the Patrol is not merely a car but a trusted companion for Emirati families, adventurers, and urban dwellers alike. The deep connection between the vehicle and the region made the UAE the perfect stage for the world premiere of the newest generation of the Nissan Patrol. In an extraordinary event held in Abu Dhabi, Nissan proudly unveiled the
seventh-generation model, paying homage to the Patrol’s rich heritage while ushering in a new era of performance, luxury, and innovation.
Nissan chose Abu Dhabi to showcase the global debut of the all-new Patrol under the theme “Nissan Patrol Middle East Odyssey.”
The event was a spectacular celebration of the vehicle’s unmatched legacy in the region. Over 600 distinguished guests, including royals, VIPs, global executives, and media, gathered to witness the momentous occasion, which was also broadcast live to millions around the world.
Emerging from the iconic desert sands, the seventh-generation Patrol made a grand entrance, symbolising its ongoing connection to the rugged landscapes that have shaped its reputation. The evening was not only a celebration of the new model but also a tribute to the Patrol’s legacy as an off-road powerhouse. With presentations from key Nissan figures, including President and CEO Makoto Uchida, Senior Vice President of Global
The new seventh generation brings more performance, with better fuel economy, as well as outstanding and easy to use tech”
Design Alfonso Albaisa, and Chief Planning Officer Ivan Espinosa, the launch emphasized the Patrol’s design evolution, engineering advancements, and future innovations.
The immersive event skillfully blended Middle Eastern and Japanese traditions, featuring an emotive recital by an Emirati poet, a performance by the renowned Japanese dance group Fabulous Sisters, and a visually stunning light display. The night’s 3D mapping presentation vividly intertwined the desert landscape with the Patrol’s adventurous spirit, providing a captivating experience for all in attendance.
A Vehicle for the Region
Makoto Uchida’s words underscored why the UAE was the ideal venue for the global premiere. He noted, “The Patrol represents the longest uninterrupted product line in Nissan’s history. Through decades of dedication and innovation, it has upheld its off-road legacy
while embracing modern refinement. The Middle East has always been deeply connected to the Patrol, making it the perfect location for the global debut of this new generation.”
The relationship between the Patrol and the Middle East is not just about sales figures; it’s about shared values of endurance, power, and adaptability. Over the past several decades, the Nissan Patrol has been a go-to vehicle for Emirati drivers, consistently ranking as the top SUV in the UAE. In fact, in 2024 alone, nearly 80% of Patrol buyers at Al Masaood Automobiles were Emiratis.
The seventh-generation Nissan Patrol brings a range of powerful enhancements to continue its reign as “The Hero of All Terrains.” With two engine options – a 3.5-liter twin-turbo V6 producing 425 horsepower and 700Nm of torque, and a naturally aspirated 3.8-liter V6 with 316 horsepower – the new Patrol delivers superior performance, whether navigating the vast desert or cruising through city streets. Both engines are paired with a 9-speed automatic transmission that promises enhanced fuel efficiency alongside impressive power.
This marks a momentous shift from the Patrol’s outgoing V8 engine – achieving a 7% increase in power and a 25% boost in torque, all while enhancing fuel efficiency by 24%. There is also a 3.8-liter naturally aspirated V6 engine option, producing 316HP and 386Nm of torque.
The new V6 twin-turbo motor is engineered with several enhancements, including improved throttle response for quicker acceleration, high combustion efficiency
The Middle East has always been deeply connected to the Patrol, making it the perfect location for the global debut of this new generation”
to maximise power output, and mirror bore coating to enhance thermal efficiency. The high heat-resistant turbocharger maintains peak performance under demanding conditions, while the scavenger oil pump ensures consistent lubrication on slopes and inclines, delivering reliable performance across all terrains.
The integration of a new 9-speed automatic transmission further elevates the driving experience, whether navigating city streets or conquering rugged terrains. The advanced transmission, paired with steering wheelmounted paddle shifters, ensures seamless acceleration and effortless gear changes for a consistently smooth and responsive journey. The new suspension also sees the adoption of e-damper technology that automatically adjusts the damper settings according to the driving conditions for a more controlled and comfortable on-board experience. A new adaptive air suspension system available as standard – allows for adjustable ride height, effortless on-road cruising and off-road performance. In addition to improved aerodynamic efficiency, it also facilitates easy passenger entry and exit, as well as convenient loading and unloading of gear. Drivers can tailor their drive to perfection with a selection of six distinct drive modes to choose from – standard, sand, rock, mud, eco and sport. A 4WD transfer mode interlock system, a first for Nissan, offers intuitive handling across various terrains, allowing drivers to seamlessly switch between modes and tackle challenging landscapes with ease. Underlying
all these features is a range of advanced chassis systems and electronic aids, including Vehicle Dynamic Control, Traction Control and Tire Pressure Monitoring System, to optimize a timely and safe response to any road condition.
The All-New Nissan Patrol also introduces NissanConnect 2.0, a next-generation advanced technology suite that seamlessly integrates navigation, security, and entertainment into a unified platform. Available in the UAE and KSA and soon to roll out across other GCC markets, this is the first Nissan vehicle in the region with Google built-in, which makes a near-seamless interaction between a customer’s digital life and their vehicle. It is available with Google Maps and, once signed-in with a personal Google Account, drivers can access their favourite locations and points of interest, reducing dependence on a mobile phone. User experience is enhanced by real-time navigation and traffic updates, secure vehicle access, and a range of entertainment options, all accessible through a sophisticated interface. Google Assistant allows the driver to use their voice for hands-free help on the go. For example, drivers can say “Hey Google” to control their media, adjust temperature settings, find new destinations and more with minimal distraction.
Nissan’s ProPILOT technology makes its debut in the All-New Nissan Patrol, supporting drivers with a blend of adaptive cruise control and lane-keeping assistance. This system leverages navigation data to adjust vehicle speed for curves and interchanges, enhancing safety and control for a more
A REGIONAL ODYSSEY
Under the theme “Nissan Patrol Middle East Odyssey,” the event, attended by Nissan’s President and CEO, Makoto Uchida, showcased the seventh-generation Patrol emerging triumphantly from the desert sands.
secure driving experience. The 14.3-inch TFT meter display and heads-up display keep essential driving information easily accessible, allowing drivers to stay focused on the road.
The Patrol transforms safety and situational awareness with Panorama View, featuring ‘Ultra-Wide View’ and ‘Invisible Hood View’, with Invisible-to-Visible technology projecting real-time images of obstacles and navigation cues on the horizontal monolith screen. The Ultra-Wide View expands the field of vision to 170 degrees and facilitates navigation in situations where visibility is restricted, while the innovative Invisible Hood provides a clear view of the area directly beneath the vehicle for safer driving both off-road and in narrow spaces.
The Patrol is also equipped with a 3D Around View Monitor which offers a comprehensive 360-degree view of the vehicle’s surroundings, further enhancing safety and making navigation through tight spaces safer and more intuitive. Additional safety features include the Smart Rear View Mirror and Rear Zoom View that enhance rear visibility, as well as Automatic Emergency Braking with Pedestrian Detection, Predictive Forward Collision Warning and Rear Automatic Emergency Braking, which alert drivers to potential collisions and apply brakes when needed to mitigate impact.
The new body structure, constructed with increased use of high-strength steel, improves frontal crash and pedestrian protection, ensuring enhanced safety for occupants and pedestrians alike. All-round safety is also assured with a comprehensive
CONTINUING A LEGACY
safety package featuring seven airbags and, for the very first time, knee airbags specifically designed to enhance the driver’s safety.
Practical enhancements include the updated power lift gate, which features hands-free opening, anti-pinch technology, and angle memory for added convenience.
The All-New Patrol also offers USB Type-C ports in every row as well as a wireless phone charger pad in the front center console for efficient device charging.
“As Nissan’s oldest nameplate and knowing the reverence in which the Patrol is held, the new seventh generation brings more performance, with better fuel economy, as
The all-new Patrol is a technical tour de force ”
well as outstanding and easy to use tech,” said Ivan Espinosa, Chief Planning Officer, Nissan Motor. “The all-new Patrol is a technical tour de force combined with craftmanship, precision and practicality. It will transport families and friends in effortless comfort across the most demanding dunes, challenging mountains or busy urban jungle. Drivers and passengers will relish the ride – regardless of the destination.”
Thierry Sabbagh, Divisional VP for Nissan in the Middle East, emphasised the importance of the region to Nissan’s global strategy, saying, “The Patrol’s status as a symbol of power and prestige in the Middle East for 70 years speaks to the deep connection between the vehicle and its drivers.”
A Bright Future Ahead
For Irfan Tansel, CEO of Al Masaood Automobiles, the introduction of the new Patrol is the continuation of a longstanding legacy. He reflected on the vehicle’s prominent role in the UAE, stating, “The Nissan Patrol isn’t merely an SUV; it’s a reflection of our city’s spirit and the adventurous hearts of its people.” He added, “The introduction of the All-New Nissan Patrol 2025 is sure to escalate this legacy...setting new standards for what vehicles can provide their drivers and passengers.”
UNITERRUPTED PRODUCTION
According to Makoto Uchida: “The Patrol represents the longest uninterrupted product line in Nissan’s history. Through decades of dedication and innovation, it has upheld its off-road legacy while embracing modern refinement.”
As Nissan gears up to release five new SUVs in the region, the latest Patrol is more than just a new model; it is a reaffirmation of the brand’s commitment to the Middle East, where the Patrol has earned its place as a beloved icon of rugged durability and luxurious comfort. With its advanced technology, exceptional performance, and deep-rooted heritage, the new Nissan Patrol is poised to continue its reign in the UAE and beyond.
“It’s pertinent to reflect on the enduring legacy that this iconic model has cultivated over the decades, particularly here in Abu Dhabi. The Nissan Patrol isn’t merely an SUV; it’s a reflection of our city’s spirit and the adventurous hearts of its people.
“Dubbed “The Hero of all Terrains”, the Nissan Patrol has proven to be a reliable companion - from the vast sandy desert to the bustling city streets, and an icon defined by strength and resilience.
“Since its introduction to our roads, the Nissan Patrol has become synonymous with the cultural and environmental foundation of the UAE. Its stature and sturdy performance, paired with the luxurious comfort it offers, meets the unique needs of our customers and has solidified its place as a beloved family vehicle and a powerful performer
The Nissan Patrol has created legions of owners and fans, and Irfan Tansel, CEO, Al Masaood Automobiles says the new Patrol is the continuation of its long-standing legacy in the region.
in urban and off-road adventures.
“The Nissan Patrol marked a significant milestone, dominating its segment and consistently ranking as the number one SUV in the UAE for many years. This model has contributed enormously to Nissan’s reputation in our region, and has become a go-to choice for Emirati customers who accounted for close to 80 percent of Patrol purchasers at Al Masaood Automobiles in 2024 alone.
Over the past decade, the Nissan Patrol has created legions of owners and fans. This is clearly reflected in the model’s sales in Abu Dhabi, which marked an impressive 58 percent increase, “and a steady rise in our sales customer satisfaction rates year-on-year, testifying to both its popularity and the trust of our customers in Nissan and Al Masaood Automobiles,” said Tansel.
“The introduction of the All-New Nissan Patrol 2025 is sure to escalate this legacy. Beyond its sophisticated, strong, and impressive body and design, the car also features the latest advanced Nissan Intelligent Mobility technologies, and boasts higher performance and efficiency with a 3.5L Twin Turbo V6 engine, an intuitive 9-speed automatic transmission, and state-of-the-art safety systems, setting
new standards for what vehicles can provide their drivers and passengers.
“At Al Masaood Automobiles, the customer is always at the heart of everything we do, and our deep understanding of the significant role the Patrol plays in our customers’ lives motivates us to keep exceeding their expectations. The feedback we receive from customers is invaluable, continually helping us to improve our services, enhance convenience and customer satisfaction, and elevate their overall experience with us.
“The fervent interest that we have witnessed, well before its launch, speaks volumes about its anticipated success, and we are certain that this will only grow. At Al Masaood Automobiles, we’re excited and ready to keep delivering our best service to customers and present them with delightful purchase and ownership experiences.
“We are immensely proud of the role the Nissan Patrol plays in the lives of our customers and how it intertwines with the broader narrative of Abu Dhabi’s growth and development. To us, it is a symbol of the collective spirit of our people and their values, and an icon of rugged durability.
NINE TRIMS UNVEILED FOR END-OF-AN-ERA NISSAN PATROL
In one last harrah for the current Patrol generation, Nissan has unveiled nine unique trims and featuring two robust powertrain options – a 4.0-litre V6 and a 5.6-litre V8. This generation of the Patrol marks the end of an era, as it is the last model to be equipped with the renowned V8 engine, with the 2025 Patrol moving to a V6 powertrain, either naturally aspirated or with forced induction. The 5.6-litre V8 engine, available in LE T1, LE, Titanium, and Platinum City trims, provides 400 hp and 560 Nm of torque. This powertrain enhances the Patrol’s legendary off-road capabilities, making it a formidable presence in any terrain. Select V8 models also come equipped with the Hydraulic
Body Motion Control (HBMC) suspension system, ensuring a smoother and more stable ride across various surfaces.
The 2024 line-up offers advanced technological features across its various trims, enhancing comfort, connectivity, and overall driving enjoyment. At the pinnacle of the range is the Patrol NISMO, a performance-oriented variant that merges luxury with motorsport-inspired excitement. This model is equipped with a meticulously tuned V8 engine by Nissan’s Takumi master craftsmen, delivering 428 horsepower and 560 Nm of torque. The Patrol NISMO also boasts enhanced aerodynamics and sport-tuned suspension, making it the ideal for a more thrilling driving experience.
FINDING THE
SMARTEST WAY
T&FME
sits down with Gorica
and finds out that the trailer company is on the move as the market transforms
Sometimes it counts to be in the right place, at the right time. As markets in the Middle East shift from predominantly constructionand oil-driven economies to a diversified, service-oriented model, trailer companies like Gorica Group are finding themselves at the forefront of this transformation.
Gorica, a major player in the trailer and commercial vehicle manufacturing market, has always successfully navigated the changes in the regional economy by embracing innovation, technological advancements, and sustainability. In this in-depth interview with Domen Bocker, General Manager of
Marketing at Gorica, we explore the latest steps in the company’s journey, its strategic adaptations, and its vision for the future.
Foundational Beginnings
Gorica’s journey began in 1990 in Dubai, when it was founded by GORICA Group chariman by Mr. Ivan Fornazaric as GORICA Trading, a small trading company in Al-Aweer Industrial Area. “At the time, Dubai was rapidly developing into an international hub for trade and commerce, and we saw an opportunity to grow with it,” Bocker recalls. “We began by selling trailers and commercial bodies, focusing on understanding the market’s unique needs.”
We’re committed to driving the future of transportation”
In 1993, Gorica transitioned to a more structured operation by establishing GOTRADE LLC, which specialised in spare parts, workshop services, and commercial body sales. “This was our first significant step forward,” Bockor explains. “We recognised the need for after-sales support in the region, and by focusing on that, we were able to build trust and long-term relationships with our customers.” GOTRADE also became the sole UAE and Oman distributor for Palfinger AG, a leading manufacturer of cranes and hydraulic systems, marking the company’s first major strategic partnership.
As Dubai’s development accelerated in the late 1990s, Gorica saw the need
to evolve from a trading company into a manufacturer. “1998 was a pivotal year for us,” Bockor says. “We established our first manufacturing facility, GORICA Industries LLC, in Jebel Ali. This allowed us to control the quality of our products and scale our operations to meet the growing demand from large-scale infrastructure projects such as the Palm Jumeirah.” The move allowed Gorica to produce a wide range of trailers and commercial bodies, from general cargo semi-trailers to specialised tipping bodies and low-bed trailers.
Key Milestones
The late 1990s and early 2000s were a period of rapid growth for Gorica, driven by demand from construction and oil and gas industries. However, the company also recognised the need to expand its reach beyond the UAE. In 2005, it opened its first international sales office in Kuwait. “Kuwait was our first significant move into the wider Gulf region,” Bocker explains. “It allowed us to build a local presence and respond to the specific needs of the market there.”
Further expansions followed in Oman in 2009 and Qatar in 2011. “Our philosophy has always been that local presence is key to building customer relationships,” says Bocker. “In Oman, we didn’t just open a sales office; we also set up a manufacturing unit in Ghala to cater to the specific demands of the Omani market, such as tipping bodies for construction vehicles.”
The company’s growth trajectory continued into 2015, with the establishment of a state-of-the-art factory in Dubai Industrial City (DIC), specifically designed for the production of refrigerated trailers and bodies. “This investment was driven by our recognition of the growing importance of cold-chain logistics in the region,” Bocker notes. “As the service sector expanded and the demand for perishable goods grew, we saw an opportunity to lead the market with advanced refrigerated logistics solutions.”
Impacting the Market
Several strategic decisions have been central to Gorica’s success. One of the most impactful has been the establishment of its own Research & Development (R&D) department. “From early on, we realised the importance of developing our own products,” says Bockor. “Rather than copying existing designs, we focused on creating innovative solutions tailored to the unique demands of the region.”
This approach allowed Gorica to build a reputation for flexibility and customisation. “One of the challenges we face in the Middle East is the diversity of regulations across the region,” Bockor explains. “Each market, from the UAE to Saudi Arabia, has different road regulations, so a one-size-fits-all solution doesn’t work. We’ve made flexibility and customisation a cornerstone of our business, offering tailor-made solutions that meet the specific needs of each market.”
Another significant strategic decision was Gorica’s focus on regional expansion. “We made a conscious decision to open locally owned companies in other GCC countries,” Bockor explains. “This allowed us to provide
Our philosophy has always been that local presence is key”
direct after-sales service, faster deliveries, and localised solutions to meet the unique needs of each country. Having a presence on the ground in markets like Oman, Qatar, and Saudi Arabia has been crucial to our success.”
The company’s decision in 2015 to invest in refrigerated logistics also reflects its forward-looking strategy. “As the GCC economies began to shift towards services, particularly logistics, we saw an opportunity to lead in cold-chain logistics,” says Bocker. “We invested in a new factory specifically designed for the production of refrigerated trailers and bodies, which has allowed us to cater to the growing demand for perishable goods transportation.”
MARKET ADAPTION
One of Gorica’s key strengths is its ability to customise products to meet the specific needs of each market.
Adapting to a Change
The Middle East’s transition from a construction-led economy to a more service-based one has required Gorica to adapt its product offerings to meet the evolving needs of its customers. “The growth in logistics, retail, and food distribution has been significant over the last decade,” Bockor explains. “As a result, we’ve expanded our range to include more specialised products such as refrigerated trailers, food logistics bulkers, and waste management vehicles both liquid and solid waste.”
One of Gorica’s key strengths is its ability to customise products to meet the specific needs of each market. “Flexibility is crucial in the GCC, where road regulations are not unified across the region,” Bocker notes. “While we would prefer to standardise our production, the demand for customised solutions gives us a competitive edge in the Middle East. Our customers appreciate that we can offer them tailored products that meet their specific requirements.”
Leading Through R&D
Technological innovation has been a driving force behind Gorica’s success. The company has continuous-ly invested in re-engineering its existing products to make them lighter, safer, and more efficient. “We focus on integrating smart, digitalised solutions into our trailers,” Bockor explains. “For example, we’ve developed systems that provide real-time data on load distribution and temperature control, which help fleet operators optimise their operations and improve efficiency as part of GORICA smart solutions program”
Strategic partnerships have also played a key role in Gorica’s growth. “We’ve built
We’ve expanded our range to include more specialised products”
long-term relationships with key suppliers such as FARID in Italy, Thermo King in Ireland, and Palfinger in Austria,” says Bockor. “These partnerships allow us to offer world-class products and integrate the latest technologies into our trailers.”
As the global demand for greener transportation solutions increases, Gorica has taken steps to lead the way in sustainable transportation in the Middle East. In 2023, the company launched its Green Line programme, with a focus on developing emission-free solutions for the transportation sector. “We’re very proud of our Green Line initiative,” Bockor says. “We’re launched already 3 fully electric trucks with
electric garbage compactors in UAE and 2 fully electric trucks wth electric garbage compactor in KSA this year, and we have several other green projects in the pipeline.”
The company is also exploring renewable energy solutions such as hydrogenpowered solutions and photovoltaicpowered systems. “Sustainability isn’t just about reducing emissions; it’s about creating long-term solutions that benefit both the environment and the economy,” Bockor emphasises. “We’re committed to embedding sustainability into every aspect of our operations, from the products we create to the way we manufacture them.”
Navigating the Challenges of Regulatory Compliance
Despite its successes, Gorica faces several challenges, particularly in the area of regulatory compliance. “One of the biggest challenges we face in the GCC is the lack of uniform road regulations across the region,” says Bockor. “Each country has its own set of rules regarding trailer weights and dimensions, which makes cross-border logistics more complicated and often creates inefficiencies.”
In Europe, regulations governing trailer weights, dimensions, and safety standards are well-defined and uniformly enforced across the EU, making transportation across borders smoother and more efficient. “In the Middle East, we’re still far from having
SAUDI AMBITIONS
Gorica has ambitious plans for the future, particularly in Saudi Arabia, where Vision 2030 is driving unprecedented investment in infrastructure and logistics.
MORE THAN TWO DECADES OF SERVICE
Gorica transitioned to a more structured operation by establishing GOTRADE LLC in 1993, which specialised in spare parts, workshop services, and commercial body sales.
a unified set of road regulations,” Bockor explains. “In Europe, there’s a standard Gross Vehicle Weight (GVW) limit of 45 tonnes, which ensures that trailers are not overloaded. In the GCC, we’re seeing a lot of non-compliant and overloaded trailers, which poses a serious safety risk.”
Another significant regulatory gap in the GCC relates to refrigerated logistics. “In Europe, there are strict ATP regulations governing the transport of perishable goods, ensuring that refrigerated trailers maintain the proper temperature and hygiene standards,” Bockor explains. “In the Middle East, however, there are no such regulations, which means older imported second hand, non-compliant trailers are often used to transport perishable goods.”
Bocker stresses that this lack of regulation poses a serious health risk. “In Europe, refrigerated trailers must be retired after eight years because they can no longer maintain the proper insulation and temperature control. In the Middle East, we see trailers that are 15 to 20 years old still in operation. These trailers often
Having a presence on the ground in markets like Oman, Qatar, and Saudi Arabia has been crucial to our success”
have poor insulation and, in some cases, fungal growth inside the trailer, which can contaminate the goods being transported.”
GORICA has been actively advocating for the introduction of regulations similar to the European ATP standards in the GCC. “We’re pushing for stricter regulations to ensure that only compliant, properly maintained trailers are used to transport perishable goods,” says Bockor. “This is not just a matter of safety; it’s about protecting the health of consumers in the region.”
The Road Ahead
Looking ahead, Gorica has ambitious plans for the future, particularly in Saudi Arabia, where Vision 2030 is driving unprecedented investment in infrastructure and logistics. “Saudi Arabia is a key market for us,” says Bockor. “It’s the largest economy in the Middle East, and the government’s focus on diversifying the economy has created enormous opportunities for companies like ours.”
In addition to Saudi Arabia, Gorica is also expanding into markets such as Iraq and
Africa, where demand for transportation solutions is growing. “These markets are becoming increasingly important to us, and we’re committed to growing our presence there,” Bockor affirms.
As the Middle East continues to evolve, Gorica is well-positioned to lead the way in the trailer and commercial vehicle market, leveraging its strengths in innovation, flexibility, and sustainability to meet the region’s changing demands. “Our longterm vision is to stay ahead of the curve,” says Bocker. “Whether it’s through smart technology, sustainability initiatives, or expanding our presence in key markets, we’re committed to driving the future of transportation in the Middle East.”
From its humble beginnings as a trading company to its current position as a regional powerhouse, Gorica’s journey reflects the company’s ability to adapt to the shifting sands of the Middle Eastern market. With its focus on innovation and sustainability, Gorica is well-positioned to continue leading the way in the transportation sector for years to come.
YOUR BREAKBULK AND PROJECT CARGOES NEED TO BE SHIPPED FROM EUROPE TO THE RED SEA, THE ARABIAN GULF, INDIA OR THE FAR EAST? NO PROBLEM - WE ALWAYS HAVE AN ACE UP OUR SLEEVE.
In addition to our Bahri Liner services we have a dedicated vessel for you. With MV Bahri Diriyah, owned by our principals, we have allocations to load project cargo, breakbulk and much more in Rotterdam in calendar week 34. Any Questions? We look forward to assisting you with your inquiry!
Transport Overseas Shipping (Dubai) DMCC | Unit No.1007 | Indigo Icon Tower | Cluster F | JLT – Dubai, UAE
Contact: Richard Hall (Sales Director Middle East and Asia Pacific) | Mobile: +971 58 577 9221 | eMail: r.hall@to-group.com
ANTWERP | BILBAO | BREMEN | DUBAI | SZCZECIN
A FORCE
FOR GOODS
NAZ Industries is embracing its role as a leading force in the Middle East’s trailer manufacturing market
NAZ Industries, originally known as Mammut Industries, has firmly established itself as a pivotal player in the Middle East’s truck trailer manufacturing sector since its inception in 1996. The company, initially located in Jebel Ali, Dubai, later relocated to the Hamriyah Free Zone Authority (HFZA) as part of the Dubai Government’s Palm Jebel Ali development initiative.
Over the years, NAZ Industries has forged strong partnerships with prestigious companies such as Tristar, Saif Bin Darwish, and Volvo, contributing to iconic projects like Jumeirah Palm, Jumeirah Beach Residence (JBR), and Burj Khalifa. Today, NAZ Industries operates from a state-ofthe-art facility in Dubai Investment Park (DIP2), where it has scaled its production capabilities from 15 units per month in 1996 to an impressive 300 units per month.
Adel Mir, CEO of NAZ Industries, reflects on the company’s journey: “Our growth over the past few decades has been remarkable. From our humble beginnings in Jebel Ali, we have expanded both our production capabilities and our market reach. This growth is a testament to the hard work and dedication of our team, as well as the strong relationships we have built with our clients. We are proud to have contributed to some of the most iconic developments in Dubai and to have played a role in shaping the infrastructure of the region.”
NAZ Industries’ success is deeply rooted in its commitment to core values that emphasise respect, integrity, and human principles. These values permeate every aspect of the business, from relationships with clients and suppliers to the treatment of employees.
Adel Mir explains, “At NAZ Industries, we believe that respect is fundamental to everything we do. We respect our clients by delivering high-quality products that meet their needs; we respect our suppliers by maintaining strong, collaborative relationships; and we respect our employees by fostering a positive and supportive work environment. This approach has allowed us to build a team that is not only skilled but also deeply committed to the success of the company.”
The company’s commitment to these values has resulted in a highly motivated and dedicated workforce, which in turn has driven NAZ Industries’ ability to deliver outstanding products and services to its clients.
NAZ Industries offers a diverse range of truck trailers and specialised equipment
designed to meet the needs of various industries, including construction, logistics, waste management, ports, food and beverage, and oil and gas.
The company’s product portfolio includes nearly 50 different products, with approximately 30% of its offerings consisting of body-mounted products such as tippers, fuel tankers, water tankers, vacuum tankers, and garbage compactors. The remaining 70% are semi-trailers and specialised equipment, including flatbeds, lowbeds, curtain side trailers, skeletal trailers, and a wide array of tankers and bulkers.
“Our product range is one of the most comprehensive in the market,” says Adel Mir. “We understand that different industries have unique requirements, and we have made it our mission to provide solutions that cater to those needs. Whether it’s a simple tipper or a complex frac tank, we have the expertise and the capability to deliver products that meet the highest standards of quality and performance.”
NAZ Industries differentiates itself in the highly competitive trailer manufacturing market through its unwavering commitment to quality. The company adheres to stringent international standards, including ASME, ADR, NF-EN, and ISO certifications, ensuring that its products meet the highest levels of safety, reliability, and performance.
“Our focus on quality is non-negotiable,” asserts Adel Mir. “We follow strict quality control processes throughout the manufacturing cycle, from material selection to final inspections. This approach has earned us a reputation for producing trailers that are not only durable and reliable but also engineered to have a service life of at least 20 years, provided they are properly maintained. This is not just our claim; it is a testament shared by our clients in the UAE and internationally.”
The rigorous quality control processes at NAZ Industries include compliance with ESMA and local regulations, thorough material inspections, design validation, and comprehensive testing of components such as brakes, lighting, and suspension. The company ensures that each trailer undergoes welding quality control, assembly inspections, and final road tests before delivery, guaranteeing that every product meets the highest standards.
Customisation is strength
One of NAZ Industries’ key strengths is its ability to offer a high degree of customisation, catering to the specific needs of its diverse client base. The company operates two
production lines: one dedicated to the mass production of standard items, which accounts for approximately 65% of total production, and another focused on customised orders, which represent the remaining 35%.
“Our ability to customise products is one of the factors that set us apart in the market,” says Adel Mir. “We have a dedicated engineering department that designs customised products in both 2D and 3D. These designs are subjected to rigorous testing, and only upon client approval do we proceed with production. This allows us to meet the specific requirements of different industries, whether it’s a simple trailer or a complex piece of equipment like a frac tank or shale shaker.”
NAZ Industries’ customisation capabilities extend beyond trailers and body-mounted products. The company has also manufactured specialised equipment for various industries, including oil and gas, and has delivered customised trailers and equipment to clients such as Emirates Global Aluminium (EGA) and Siemens.
As a supplier to over 15 countries across the Middle East and Africa, NAZ Industries is well-versed in navigating the complex regulatory environments of different markets. The company meticulously reviews local road regulations, road conditions, and environmental factors before entering new markets, ensuring that its trailers are compliant and optimised for the specific needs of each country.
“We take regulatory compliance very seriously,” explains Adel Mir. “Before we enter any new market, our first step is to
Our focus on quality is nonnegotiable”
thoroughly review the local road regulations, road conditions, and environmental factors such as temperature. This allows our design and engineering teams to tailor our products to meet the specific needs of each country, ensuring that our trailers are not only compliant but also highly effective in their intended environments.”
NAZ Industries has successfully navigated the regulatory environments of various countries, including Saudi Arabia and Qatar, where the company adheres strictly to road regulations, including the maximum payload allowed on each trailer. The company also
MEETING
ensures that all products destined for Saudi Arabia are equipped with VIN numbers and SASO certification, further demonstrating its commitment to regulatory compliance.
The Middle Eastern market, particularly in Saudi Arabia and the UAE, has experienced a significant surge in demand for truck trailers, driven by the announcement of mega projects linked to Saudi Arabia’s Vision 2030 and large-scale developments in the UAE. NAZ Industries has capitalised on this demand, capturing a substantial market share in both countries.
“The demand for trailers in the region has grown exponentially, particularly in Saudi Arabia, where the market requires approximately 20,000 units annually,” notes Adel Mir. “We are currently selling between 50 and 60 trailers each month in Saudi Arabia, and this number is expected to rise as more projects come online. In the UAE, the demand has also increased significantly, with the country now accounting for more than 20% of our total market.”
The regional market has also witnessed several trends over the past few years, including the impact of the COVID-19 pandemic and subsequent geopolitical conflicts. Despite these challenges, NAZ Industries has continued to thrive, leveraging its strong market position and adaptability to meet evolving market needs.
Facing challenges
While NAZ Industries has enjoyed significant success in the Middle Eastern market, the company also faces several challenges, including supply chain disruptions and the need to adapt to emerging technologies such as electric trucks. However, Adel Mir remains optimistic about the future, identifying potential opportunities for growth in both the Middle East and Africa.
“Supply chain disruptions have been one of our biggest challenges, particularly due to the geopolitical crisis in the region,” says Adel Mir. “Additionally, as new technologies such as electric trucks emerge, we must be prepared to address new challenges related to design and trailer weight. However, we see significant growth potential in Saudi Arabia, where over $1 trillion in mega projects have been announced as part of Vision 2030. We are also exploring opportunities in African countries, where there is increasing demand for high-quality products.”
In addition to its strong presence in the UAE and Saudi Arabia, NAZ Industries exports its trailers to a wide range of countries
CUSTOMER NEEDS
The firm says it is meeting the evolving needs of its diverse client base and contributing to the region’s growth and development.
DIVERSE RANGE
NAZ Industries offers a diverse range of truck trailers and specialised equipment designed to meet the needs of various industries, including construction, logistics, waste management, ports, food and beverage, and oil and gas.
across the Middle East and Africa, including Oman, Kuwait, Qatar, Bahrain, Iraq, Jordan, Syria, Ghana, Senegal, Ethiopia, Djibouti, Sudan, and Mauritania. The company is also looking to expand its presence in new markets, particularly in Africa, where demand for high-quality trailers is on the rise.
“Africa has become a promising market for us in recent years,” says Adel Mir. “Chinese products that were introduced and sold there after the COVID-19 pandemic have been losing credibility due to poor quality, resulting in an increased demand for high-quality products. We believe that our commitment to quality and our ability to customise products to meet the specific needs of different markets will position us well for growth in this region.”
NAZ Industries is committed to ensuring customer satisfaction through comprehensive after-sales services and support. All products manufactured by the company, including frames and chassis, come with a one-year warranty, while components such as axles, brakes, tires, rims, and lighting are covered by warranties ranging from one to five years, depending on the component.
“We understand that trailers are commercial equipment, and downtime can lead to significant losses for our clients,” explains Adel Mir. “That’s why we have a dedicated service team that acts swiftly to address any issues that arise during the warranty period. Our prompt response helps minimise disruptions and prevents unnecessary financial impacts for our customers.”
In addition to warranty services, NAZ Industries offers maintenance and repair services at its factory in the UAE and through authorised workshops in other countries. The company also provides maintenance
instructions on an aluminium plate affixed to the chassis, guiding users on how to inspect the trailers and tighten bolts at specified intervals.
As sustainability becomes increasingly important in the manufacturing industry, NAZ Industries has implemented several eco-friendly practices in its manufacturing processes. These initiatives include the use of recycled and biodegradable materials, energy-efficient machinery, waste reduction strategies, and the implementation of ISO 14001 and 45001 certifications for environmental management.
“Sustainability is a key focus for us at NAZ Industries,” says Adel Mir. “We are committed to reducing our environmental impact through a variety of initiatives, from using sustainable materials to implementing energy-efficient manufacturing processes. We believe that these practices not only benefit the environment
Our ability to customise products is one of the factors that set us apart in the market”
but also resonate with our clients who are increasingly looking for eco-friendly products.”
Looking ahead, NAZ Industries is poised for continued growth and expansion. The company plans to initiate a second shift at its DIP factory to meet increasing demand and is developing a new 40,000 sqm factory in the Free Zone, which will be operational shortly. Additionally, NAZ Industries is exploring opportunities to establish production facilities in Saudi Arabia and Qatar, further solidifying its presence in the region.
“Our future is bright, and we are excited about the opportunities that lie ahead,” concludes Adel Mir. “We are committed to continuing our legacy of excellence, quality, and innovation, and we look forward to serving our clients in the Middle East and beyond for many years to come.”
NEW TECH LETS DRIVERS HEAR THE STORIES
OF PIONEERING UAE
WOMEN
APPS
Al-Futtaim Toyota has launched an innovative campaign titled “Journey into Herstory,” which transforms the streets of the UAE into living narratives that honour the remarkable Emirati women for whom they are named. This groundbreaking initiative, developed in collaboration with the RTA and Memac Ogilvy, uses modern technology to blend the rich histories of the UAE’s most influential women with the everyday experiences of drivers.
The campaign utilises geo-targeting through Yango Maps, enabling users to receive audio stories specific to the street they are on, narrated by female Emirati voiceover artists. As drivers pass through streets like Hessa Street and Latifa Bint Hamdan Street, they are simultaneously entertained and educated about the lives and legacies of the pioneering women these streets are named after.
In addition to the geo-targeted audio stories, the campaign also features thought-provoking out-of-home (OOH) advertisements in key areas across the country, radio activations that incorporate daily traffic announcements about the female-named streets, and engaging social media content. Through these mediums, Al-Futtaim Toyota not only celebrates the achievements of these icons but also raises public awareness about their contributions to female empowerment and equality. Saad Abdullah, GM, Marketing and Communications for Al-Futtaim Toyota, commented on the campaign: “Our legacy in the UAE is deep-rooted, we wanted to highlight and bring to life the stories of the iconic individuals who paved the way for all women in the UAE today. They helped shape the nation.”
HVO IS EXPANDING ACROSS EUROPE, SAYS TK
BIOFUELS
The availability of Hydrotreated Vegetable Oil (HVO), a fossilfree diesel fuel, is rapidly increasing across Central and Southern Europe, complementing its already widespread use in Northern Europe. This expansion marks a significant step towards more sustainable refrigerated truck and trailer operations, offering companies a viable alternative to traditional diesel.
HVO, also known under the brand name XTL, has been approved by Thermo King — a global leader in transport temperature control solutions and a brand of Trane Technologies— since 2021. This approval allows Thermo King customers to power their truck and trailer refrigeration units with HVO, offering substantial environmental benefits.
The environmental impact of using HVO fuel is profound. It enables up
to a 90% reduction in greenhouse gas emissions and particulate matter pollution compared to conventional diesel, without compromising engine performance. This biodegradable fuel can be used as a direct replacement or blended with regular diesel, requiring no modifications to the unit’s engine or additional maintenance. With the increased availability of HVO across Europe, more Thermo King customers can now adopt
this sustainable fuel, significantly reducing the carbon footprint of their fleets. Many customers have already transitioned to using HVO in their truck and trailer operations, benefiting from the fuel’s superior environmental profile. In addition to its use by customers, Thermo King has been testing all large truck and trailer units with diesel engines using HVO at its Galway, Ireland manufacturing plant since 2021.
EV CONCEPT AT THE MUSEUM OF THE FUTURE
ELECTRIC VEHICLES
In its third year, the partnership between Audi Middle East and the Museum of the Future continues to flourish, highlighted by the recent unveiling of the final sphere concept model in the region.
With the recent arrival of the grandsphere, Audi has now exhibited all four of its sphere concept cars — activesphere, urbansphere, skysphere, and grandsphere — in the Middle East. This makes the region the only
one globally to host the complete sphere series, underscoring Audi’s commitment to addressing the unique needs of Middle Eastern consumers.
The introduction of the grandsphere concept car to the Middle East serves as a powerful statement about the region’s importance, says Audi, adding: With its luxurious design, advanced autonomous features, and commitment to sustainable electric mobility, the grandsphere aligns perfectly with
the region’s vision for the future.
The vehicle’s spacious, firstclass lounge interior, combined with its Level 4 automated driving capabilities, offers a glimpse into the future of the automotive industry — an unparalleled blend of exclusivity, innovation, and cutting-edge technology. This luxury electric saloon represents a significant milestone in Audi’s journey towards a future where sustainability and advanced automotive technology go hand in hand.
The strategic partnership between Audi and the Museum of the Future is more than just a collaboration; it is a driving force for innovation in the automotive industry. The arrival of the grandsphere concept car in the Middle East underscores Audi’s commitment to pioneering future mobility solutions. It highlights the region’s pivotal role in Audi’s pursuit of automotive excellence and sustainability.
ROLLING ON AIR
Arabian Axles’
Mousa Alharbi discusses leading the charge in Saudi Arabia’s automotive sector
As Saudi Arabia’s automotive market continues to expand at a searing pace, Arabian Axles has firmly established itself as a key player in the region. As the only axle manufacturer in the Middle East, the company’s commitment to quality, innovation, and customer satisfaction has made it a leader in the industry. Mousa Alharbi, General Manager of Arabian Axles, recently shared insights into how the company is navigating the challenges and opportunities of this dynamic market.
Arabian Axles has long been recognised as a leader in the axle industry, a reputation that is built on its unwavering commitment to producing the highest-quality products.
“We take pride in the trust our customers place in our products,” says Alharbi. “To maintain this trust, we leverage cutting-edge technology
to ensure that all our products meet the highest standards of quality. This commitment extends beyond just manufacturing; we also focus on providing superior aftersales service and ensuring quick response times through our robust logistics network.”
In response to the rapidly changing demands of the automotive market, Arabian Axles has been proactive in developing new products and technologies. One of the latest innovations is a 10-tonne axle designed for air suspension, which has successfully completed the validation process. This new product is specifically tailored to meet the regional regulations and the growing need for efficient transportation of fragile goods.
“We’ve also made significant investments in our in-house testing rigs and development facilities,” adds Alharbi. “This allows us to adapt quickly to the evolving demands of the semi-trailer market, particularly in sectors like oil and gas,
With our ongoing dedication to quality, we aim to eventually manufacture everything 100% locally”
and to comply with new road regulations.”
The Saudi Arabian market is (relatively) heavily regulated for the region making compliance a critical aspect of Arabian Axles’ operations. Alharbi highlights the company’s state-of-the-art plant, which is equipped with world-class facilities and cutting-edge technology to ensure that all products meet international standards.
“We work closely with trailer manufacturers and end users to fully understand their requirements,” he explains. “This collaborative approach allows us to stay ahead of regulatory changes and adapt our products to meet market demands.”
To maintain its competitive edge in the Middle East and beyond, Arabian Axles continuously adapts to changes in the business environment. The company’s strategy is rooted in innovation and collaboration.
“We ensure that every one of our products meets international standards,” says Alharbi. “Our R&D department works closely with European technology companies and various government and commercial organisations to stay at the forefront of industry developments.”
Alharbi identifies production demands, staff retention, supply chain management, customer expectations, and sustainability as key challenges. “ We carefully monitor the difficulties that our industry faces, such as staff retention, supply chain, customer expectations, sustainability, and technology. Arabian Axles has the capacity to handle any challenges that arise in the future,” he asserts, stressing that the company’s ability to adapt and innovate is key to its resilience in the face of economic fluctuations.
Strong partnerships with trailer manufacturers and end users are central to its success. These collaborations enable the company to provide customised solutions that meet the specific needs of each customer. “Our technical staff works closely with clients to ensure that our suspension systems deliver maximum mileage, good performance, ease of maintenance, and cost-effective solutions,” says Alharbi.
Saudi Arabia’s Vision 2030 initiative is transforming the country’s economy, shifting its focus away from oil and towards sectors like transportation and construction. This shift is creating new opportunities for companies like Arabian Axles. “The Kingdom’s plans to invest over $133 billion in logistics by 2030 will drive significant market expansion,” notes Alharbi.
Customer feedback plays a vital role in Arabian Axles’ product development and service improvements. “We see customer
ONGOING RESEARCH
Arabian Axles is well-equipped to handle future challenges through ongoing research and development of innovative products.
feedback as the lifeblood of our business strategy,” says Alharbi. By working closely with trailer manufacturers and clients, the company gains valuable insights that help shape its offerings. Additionally, Arabian Axles is focused on expanding its network to enhance sales and customer service support across various regions.
Ambitious Goals
Looking ahead, Arabian Axles has ambitious plans for growth. The firm is set to construct and modernise its plant, creating a state-of-the-art facility that will serve as a hub for innovation, teamwork, and creativity: “This new facility will take our business to new heights. With our ongoing dedication to quality, we aim to eventually manufacture everything 100% locally.”
We take pride in the trust our customers place in our products”
PROACTIVE DEVELOPMENT
In response to the rapidly changing demands of the automotive market, Arabian Axles has been proactive in developing new products and technologies.
In terms of expansion, Arabian Axles is exploring several new markets and sectors. “We are actively engaging in the military sector and expanding locally,” reveals Alharbi. “We’re also looking into opportunities in the railway business and increasing our presence in the African market.” These strategic expansions are part of the company’s broader goal to strengthen its market position and explore new avenues for growth.
As the Saudi automotive and commercial vehicle markets continue to evolve, compliance with new regulations is becoming increasingly important. Alharbi points out that fleet owners must ensure their vehicles are prepared to meet new rules, particularly regarding weight reduction for heavy-duty vehicles. Additionally, the rise of Trailer Telematics and other smart vehicle technologies is driving a shift towards data-driven solutions that optimise fleet operations. “These trends will continue to shape the market in 2024 and beyond,” says Alharbi.
Arabian Axles is poised to play a significant role in this evolving landscape, driven by its commitment to innovation, quality, and customer satisfaction. As the company looks to the future, it remains focused on meeting the challenges and opportunities of the Saudi automotive market head-on.
Alharbi concludes: “Since the introduction of Vision 2030, the kingdom’s economy has evolved away from its reliance on oil, benefiting the transportation and construction industries. The market’s expansion and drastic shift in demand requires smart solutions in the logistics and transportation industries, therefore Arabian Axles is well-equipped to handle future challenges through ongoing research and development of innovative products.”
POWERING
Juffali Commercial Vehicles (JCV) has established itself as a critical player in the Kingdom of Saudi Arabia’s commercial transportation sector, renowned for its unwavering commitment to quality and innovation. With a focus on delivering top-tier solutions, JCV now introduces the new Mercedes-Benz Euro 5 engine, setting a new benchmark for performance and environmental compliance. This cutting-edge engine is designed to meet the stringent demands of modern businesses, enhancing efficiency and sustainability.
Juffali Commercial Vehicles (JCV) has long been a pivotal player in Saudi Arabia’s commercial transportation sector, distinguished by its unwavering commitment
Euro 5 Engine FORWARDS
Juffali Commercial Vehicles discusses a new era of efficiency and sustainability for commercial vehicles with the Mercedes-Benz
to quality and innovation. The MercedesBenz Euro 5 engine sets a new standard for performance and environmental compliance. This advanced engine is tailored to meet the rigorous demands of modern businesses, offering enhancements in both efficiency and sustainability.
The Mercedes-Benz Euro 5 engine is meticulously engineered to deliver unmatched power and precision. It combines cuttingedge technology with robust construction, ensuring optimal performance across various commercial applications. The engine’s sophisticated design includes enhanced fuel injection systems, improved combustion processes, and state-of-the-art turbocharging technology. These innovations collectively contribute to a higher power output, superior
We are committed to delivering solutions that combine innovation with practical benefits”
fuel efficiency, and reduced emissions, making the Euro 5 engine an ideal choice for businesses that prioritise both performance and environmental responsibility.
The Mercedes-Benz Euro 5 engine distinguishes itself through several key features that are designed to enhance operational efficiency and sustainability.
Firstly, enhanced fuel efficiency is a standout feature of the Euro 5 engine. It is designed to maximise fuel economy, providing significant savings on operational costs. The advanced fuel injection system ensures precise fuel delivery, which optimises combustion and reduces fuel wastage.
Secondly, the engine excels in reducing emissions. Compliant with the latest environmental standards, the Euro
5 engine significantly lowers harmful emissions. It incorporates a sophisticated exhaust after-treatment system, including Selective Catalytic Reduction (SCR), to minimise pollutants, thereby contributing to cleaner air and helping businesses meet stringent regulatory requirements.
In terms of performance, the Euro 5 engine delivers increased horsepower and torque, ensuring exceptional performance across a wide range of operating conditions. Its robust construction guarantees durability and reliability, even under the most demanding workloads.
Another key feature is the advanced diagnostics system integrated into the engine. This system enables real-time monitoring and maintenance, ensuring optimal performance while helping to prevent potential issues. This proactive approach reduces downtime and maintenance costs, further enhancing the engine’s overall efficiency.
Lastly, the Euro 5 engine is designed for extended service intervals, which means businesses can reduce the frequency of routine maintenance. This not only lowers maintenance costs but also minimises downtime, keeping vehicles operational for longer periods and boosting overall productivity.
Euro 5 vs. Euro 3: A Comparative Look
The introduction of the Mercedes-Benz Euro 5 engine marks a significant advancement over the Euro 3, particularly in terms of environmental impact and efficiency.
When it comes to emissions reduction, the Euro 5 engine significantly outperforms the Euro 3, substantially reducing nitrogen oxides (NOx) and particulate matter (PM). These reductions are crucial for meeting modern environmental regulations and promoting a cleaner, healthier environment.
In terms of fuel efficiency, the Euro 5 engine’s enhanced fuel injection and combustion technologies result in superior efficiency, offering businesses considerable savings on fuel costs over time. This makes the Euro 5 engine not only an environmentally responsible choice but also a financially sound investment.
Regarding performance and reliability, the Euro 5 engine delivers higher power output and improved torque, ensuring better performance in a variety of applications. The engine’s advanced diagnostic capabilities also enhance reliability by facilitating proactive maintenance, which helps prevent costly
ENHANCING PERFORMANCE
“The Mercedes-Benz Euro 5 engine is a prime example of our dedication to enhancing both performance and sustainability for our clients,”
The Euro 5 engine offers tangible benefits that enhance business operations”
TANGIBLE BENEFITS
New Vehicle Sales Director Yazan Zaben says the Euro 5 engine offers tangible benefits that “enhance business operations while supporting environmental responsibility.”
downtime. The Mercedes-Benz Euro 5 engine is more than just a technological upgrade; it represents a strategic investment for businesses aiming to improve their operational efficiency and sustainability.
The cost savings associated with the Euro 5 engine’s improved fuel efficiency allow businesses to allocate resources more effectively, enhancing overall profitability.
In addition, the engine ensures regulatory compliance with its reduced emissions, helping businesses avoid potential fines and bolstering their reputation for sustainability. This compliance is increasingly important as environmental regulations become more stringent.
SIGNIFICANT ADVANCEMENT
The Mercedes-Benz Euro 5 engine represents a significant advancement over the Euro 3, particularly in terms of environmental impact and efficiency.
The enhanced performance of the Euro 5 engine, with its increased power and reliability, contributes to smoother and more efficient operations, minimising downtime and boosting productivity.
Finally, by reducing harmful emissions, businesses can demonstrate their commitment to environmental stewardship, which is increasingly important to ecoconscious consumers and stakeholders.
Heiko Schulze, CEO of Juffali Commercial Vehicles, emphasises the importance of this advancement, stating: “At JCV, we are committed to delivering solutions that combine innovation with practical benefits. The Mercedes-Benz Euro 5 engine is a prime example of our dedication to enhancing both performance and sustainability for our clients.”
The launch enables Juffali Commercial Vehicles to continue to set the standard for excellence in the commercial transportation sector with the introduction of the Mercedes-Benz Euro 5 engine in the Saudi Arabian market.
This advanced engine embodies JCV’s own vision of a future where performance, efficiency, and sustainability go hand in hand, ensuring that businesses are equipped to thrive in an increasingly competitive and eco-conscious market.
Yazan Zaben, New Vehicle Sales Director, concludes: “Our mission is to provide our customers with products that exceed their expectations. The Euro 5 engine offers tangible benefits that enhance business operations while supporting environmental responsibility.”
says Heiko Schulze, CEO of Juffali Commercial Vehicles.
A NEW LIMIT
Bridgestone defies physics to maximise a hybrid super supercar’s performance
Bridgestone has been selected as the exclusive tyre partner for the Lamborghini Temerario.
As Lamborghini’s ‘Official Technical Partner,’ Bridgestone has developed a bespoke range of tyres designed to maximise the Hybrid High Performance Electrified Vehicle (HPEV) supercar’s performance on and off the track, as well as in challenging winter conditions.
Steven De Bock, VP – OE, Bridgestone EMEA, commented on the partnership: “After the Lamborghini Huracán STO, Tecnica, Sterrato, Huracán EVO, and the V12 Hybrid HPEV Lamborghini Revuelto, the Temerario is the latest Lamborghini super sportscar to be equipped with bespoke Bridgestone tyres as original equipment. Its twin-turbo V8 hybrid powertrain with three electric motors makes the Temerario part of a new generation of Hybrid HPEVs offering class-beating performance. We’re very excited to continue our journey together
as we push the boundaries of electrification and advance a new era of sustainable motorsports.”
Bridgestone has custom-engineered three tyre fitments each tailored to meet the specific needs of the supercar’s drivers. The tyre lineup includes the Potenza Sport and Potenza Race for summer and track conditions, and a bespoke Blizzak LM005 for winter driving. The Potenza Sport features a design that enhances dry and wet handling, as well as high-speed performance, ensuring that the Temerario delivers superior sport behaviour. The ultra-high-performance Potenza Sport tyre is also available in a Run-Flat homologated version, allowing drivers to maintain control and safely continue driving up to 80km after a puncture.
The Potenza Race tyre unleashes the supercar’s incredible capabilities, including its ability to reach 10,000rpm – the first and only production super sportscar engine to do so. The tyre features a bespoke compound specifically designed for track use, offering exceptional grip and handling, as
well as long-lasting performance.To round out the lineup, Bridgestone has created a custom version of its award-winning Blizzak LM005 winter tyre. Cristian Mastro, Marketing Director, Lamborghini, added “The Temerario is a new benchmark in the segment, offering the highest levels of performance and comfort, and Bridgestone is the perfect partner to help us maximise its potential. We’ve forged a brilliant partnership that’s broken boundaries again and again. Now, as we journey forward into the electric path, our collaboration is only growing stronger.”
With The Lamborghini Temerario set to launch in 2025, the development of the tyres was carried out at Bridgestone’s R&D Centre in Italy, using the firm’s Virtual Tyre Development (VTD) technology. This enhances both efficiency and sustainability; reducing the need for physical prototypes and vehicle tests. VTD cuts physical vehicle tests by 80%, halves development and leads to a significant decrease in raw material consumption and CO2 emissions.
