Truck&Fleet ME May 2019 by CPI Trade Media

VEHICLES/ TECH / TranSporTaTIon/LogISTICS

O64/MAY 2O19

MIDDLE EAST

PU BLI CATI O N LI CENSED BY D U BAI PRO D U CTI O N CIT Y

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contents

contents FeAture

16 / You Are reAdY UD Trucks says the region now has an appetite for technology.

also this issue … NetWorK

06 / NeWs FroM the MoNth

Uber takes control. Careem joins ride-hailing giant for $3.1 billion. LAuNChes

12 / A NeW Quest The New Quester is unveiled in Bahrain. FeAture

20 / the huMAN FACtor Volvo Trucks’ Carl Johan Almqvist on confronting the challenge of the human driver in safety. FeAture

26 / reFreshed reNAuLt Renault Trucks talk to T&FME at Bahrain’s BIC about how it is staying on track in the region. WorKshoP

32 / IN the zoNe ZonesCorp readies Abu Dhabi auto hub expansion. FeAture

36 / AFter thoughts The aftermarket enjoys steady growth as Automechanika returns. PArtINg shot

40 / sub-urbAN MobILItY Architaly Green Energy & Lazzarini Design say jet capsule will disrupt transportation in the region.

MAY 2019 TRUCK&FLEET ME 01

WELCOME

GROUP MANAGING DIRECtOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5483 EDItORIAL DIRECtOR VIJAYA CHERIAN vijaya.cherian@cpitrademedia.com +971 4 375 5472 EDItORIAL EDItOR StEpHEN wHItE stephen.white@cpitrademedia.com +44 7541 244 377

it is all about planning in this industry There is nothing like a truck launch. Last year, we were almost spoilt for choice when global marketing strategies met the happy accident of a change in emissions rules in the UAE. Suddenly, a choice of engines and vehicles abounded, and thankfully, as 2019 hits its stride before the traditional summer slump we are greeted with another new vehicle in the Middle East. There may have not been a floating truck launch (note to self: must ask Daimler whether to use a launch raft for the Actros/Arocs launch in Dubai last year was another happy accident) or laser shows from UD Trucks in Bahrain but it was great to get up close to the New Quester. The New Quester has been years in development and, like the Croner before it, you are beginning to see Volvo Group’s plan for the venerable Japanese marque start to come together. Whether you view it as an ultra-specced value truck or a premium-lite with all the benefits but not the cost of some of the other brands, UD’s New Quester really fills that void for smaller fleets that may lack the financing to pick from the top-shelf. Personally, the craft and care in the truck is quite obvious but I’ll be eager to hear what you think of it. Bahrain also hosted the latest Renault Trucks Xperience Days event last month. I’ve grown to appreciate this series of gettogethers over the years as it has one of the most solid programmes of workshops and vehicle test drives out there. With nearly 500 people attending, including 60 from Saudi, I’m clearly not the only one. What’s great about it is that Renault Trucks clearly gets that this is a people’s business and the guys at the top always make themselves accessible. As well as Saudi, there was also a strong delegation from Pakistan where the company has taken the initiative from other western manufacturers. They’re hedging their bets as to what qualifies as a success there but it’s good to see that they are taking on the Chinese competition. Remember competition is good folks! Finally, T&FME team has put the final touches on its new website and will be live by the time you read this. Like UD’s new truck or Renault’s renewed ambition for the region, it has been a long time in the planning. Please take a visit and send me your feedback. We want this to be for the industry, so your input will be greatly received.

sUb EDItOR AELRED DOYLE aelred.doyle@cpitrademedia.com ADVERtIsING sENIOR sALEs MANAGER BIpIN SONEJI bipin.soneji@cpitrademedia.com +971 4 433 2856 DEsIGN ARt DIRECtOR SIMON COBON simon.cobon@cpitrademedia.com DEsIGNER pERCIVAL MANALAYSAY percival.manalaysay@cpitrademedia.com PHOtOGRAPHY MAKSYM pORIECHKIN maksym.poriechkin@cpitrademedia.com MARKEtING MARKEtING MANAGER SHEENA SApSfORD sheena.sapsford@cpitrademedia.com +971 4 375 5498 CIRCULAtION & PRODUCtION PRODUCtION MANAGER VIpIN V. VIJAY vipin.vijay@cpitrademedia.com +971 4 375 5713 DIstRIbUtION MANAGER pHINSON MAtHEw GEORGE phinson.george@cpitrademedia.com +971 4 375 5476 WEb DEVELOPMENt MOHAMMAD AwAIS SADIQ SIDDIQUI fINANCE ACCOUNts NAHEED HOOD naheed.hood@cpitrademedia.com +971 4 375 5474 CREDIt CONtROL ExECUtIVE CAMERON CARDOZO cameron.cardozo@cpitrademedia.com +971 4 375 5499 fOUNDER DOMINIC DE SOUSA (1959-2015) PRINtED bY pRINtwELL pRINtING pRESS LLC

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Trustworthy partners in every way.

Hyundai special vehicles provide perfect utilization and solution for your business. The range of Hyundai truck models is among the most comprehensive offered in the industry. From the light duty to the medium and heavy-duty categories, Hyundai trucks are custom-made to the task at hand. Backed by nearly five decades of experience in commercial vehicle engineering and manufacturing know-how, Hyundai trucks are designed to operate in the toughest imaginable environments. With their tested and proven track record of reliability and durability, Hyundai trucks are fast becoming the tools of choice for smart owners everywhere.

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ReAdeRS’ COMMeNTS

feATURed

CONSULTANT

‘BUILd whAT They wANT ANd They wILL BUy IT,’ JLL’S PLUMB TeLLS CITySCAPe ABU dhABI

Saudi Arabia unveils Expo 2020 Dubai pavilion design

Such a great soundbite ‘Build what they want and they will buy it’ and so true! We recently had some family travel over for a visit in Dubai.

CONSULTANT

It was their first time in

Aldar launches waterfront development in Abu Dhabi

a couple of years, and they couldn’t believe how many different projects had popped up in that time. They were also

feature: Best of Bauma – digitisation of the industry

puzzled as to who will actually live in them. It is reassuringly to hear, then,

CONSTRUCTION

that Abu Dhabi appears

Foundation stone laid for AASTMT facility in Khor Fakkan

to have found a balance between the ambitions of developers and the reality of the real estate market. Hopefully, Craig Plumb is correct that the market is now providing property priced at where

CONSTRUCTION

the demand is - largely

Losberger De Boer launches modular temporary structures for KSA cinema sector

the middle part of the market and not super expensive properties. The capital has a lot going for it from a resident’s point of view, so let’s hold onto this sensible thinking. We don’t want to be entering a new decade with the potential of a collapse in

CONSULTANT

Damac says $229m London tower is a ‘major vote of confidence’ in the UK 04 TRUCK&FLEET ME MAY 2019

Interview: Roofing experts BMI looking to make an impact in region

the property market. Name withheld by request

BUILT TO DELIVER

The entire Renault Trucks range delivers an impressive fuel performance to drive the profitability of your business and to get the job done in all terrains.

www.renault-trucks.com

NETWORK

UBER ACQUiRES CAREEM / FAMCO HOSTS VOlVO dRiVER CHAllENgE FAS TO REPRESENT lUxURY BRANd iN OMAN / TOP AWARd FOR KiA AT MECOTY

network

Careem purchased by rival giant for $3.1bn ENTiRE REgiONAl OPERATiON TO BE iNClUdEd iN THE PURCHASE BY UBER RidE HAiliNg Ride Hailing giant Uber is set to acquire Careem for $3.1 billion, consisting of $1.7 billion in convertible notes and $1.4 billion in cash. While the acquisition of Careem is subject to applicable regulatory approvals, the transaction is expected be finalise in Q1 2020. in a statement, Uber said it has agreed to acquire “all of Careem’s mobility, delivery, and payments businesses across the greater Middle East region, ranging from Morocco to Pakistan, with major markets including Egypt, Jordan, Pakistan, Saudi Arabia, and the UAE.” Once completed, Careem will become a wholly-owned subsidiary of Uber, preserving its brand with Careem co-founder and CEO Mudassir Sheikha continuing to lead the business. As part of the deal, a dedicated board will be founded with three representatives from Uber

and two representatives from Careem. Careem and Uber will continue to operate their respective regional services and independent brands. “This is an important moment for Uber as we continue to expand the strength of our platform around the world,” said Uber CEO, dara Khosrowshahi. “Careem has played a key role in shaping the future of urban mobility, becoming one of the most successful startups in the region. Working closely with Careem’s founders, i’m confident we will deliver exceptional outcomes for riders, drivers, and cities.” Careem CEO and co-founder, Mudassir Sheikha said joining forces with Uber will help the company to accelerate “Careem’s purpose of simplifying and improving the lives of people, and building an awesome organisation that inspires.”

HYUNdAi MOTOR COMPANY iS TO USE iTS NExO HYdROgEN FUEl CEll TO POWER AROUNd 2,200 HOMES iN SOUTH KOREA

06 TRUCK&FLEET ME MAY 2019

NETWORK

TROJAN’S Ali iS THE UAE’S BEST All-ROUNd TRUCK dRiVER SKillS

Tawhid Ali from Abu Dhabi-based company Trojan has scooped the prize of the UAE’s best all-round truck at this country final of the Volvo Trucks Driver Challenge 2019 hosted by FAMCO UAE.mies’. The competition featured professional drivers from 55 countries and took place in Dubai during 15-17 April. Comprising more challenges than ever, the third edition of the competition included challenges that reinforced the importance of skilled and competent people behind the wheel. Over three days, where drivers were assessed on their safe driving, fuel efficiency and productivity, Ali emerged the winner. “Winning the UAE 2019 Volvo Trucks Driver Challenge is a big achievement for us!” Said Tawhid Ali from Trojan. “The final was tough and we were up against many experienced drivers. We are impressed that Famco stages this motivational event which attracts so many drivers from all over the emirates.” The aim of the Volvo Trucks Driver Challenge is to draw attention to the important work done by truck drivers. It is also a way of attracting more trucks drivers in the constantly growing industries of transportation, constructions and logistics, said FAMCO UAE. “The Volvo Trucks Driver Challenge 2019 in the UAE brings together all the different challenges that truck drivers face every day,” said Vladimir Knezevic, managing director, Famco UAE. “ Their skills are often the critical factor in the safety, fuel efficiency and productivity of our customers. Truck drivers also make a major contribution to road safety. The UAE Final gave us the opportunity to see incredibly skilful drivers doing an impressive job of handling their trucks.”of road and transport infrastructure.” The Volvo Trucks Driver Challenge 2019 is a global competition that invites individual country winners to compete at the final in Sweden. The UAE stage has been held every year since 2017. The prequalification rounds were organised at Famco’s premises in DIP with 12 qualifying for the UAE final round of the event.

FAS SNAFFlES UP lUxURY BRANd diSTRiBUTORS Fairtrade Auto Services (FAS) has been appointed as Bentley’s official retail partner in Oman (effective 1 April) and will provide sales and after-sales services in the Sultanate. According to Bentley the appointment of the retailer marks a new chapter for the brand in Oman as it seeks to further strengthen its position in the country supported by the recent launches of muchanticipated models, including; its Continental GT Coupe and Convertible, and its luxury SUV models; Bentayga V8 and Bentayga Speed.

With Bentley Muscat coming under the management of Fairtrade Auto Service, customers will be able to access a dedicated team of Bentley sales and after-sales experts who will continue to deliver the highest levels of customer care; of which Bentley owners are accustomed to. With decades of experience across the automotive and real estate industries, and, in particular, in-depth knowledge of working with luxury automotive brands through its existing partnership with Lamborghini, Fairtrade Auto Services holds extensive experience in the luxury car market.

KiA SCOOPS MECOTY AWARdS diSTRiBUTORS Al Majid Motors, the sole distributor for KIA passenger vehicles in the UAE, is celebrating KIA winning won two top laurels at the Middle East Car of the Year (MECOTY) Awards 2019. While KIA Cerato won the Best Compact Sedan Award, KIA Stinger was voted as the Best Compact Premium Sedan in the highly competitive and prestigious awards, instituted to celebrate excellence in the automotive industry. Now in its 6th edition, MECOTY is the biggest, most coveted award

of the regional automotive industry, which integrates a complex yet transparent nomination and scoring methodology developed, tested and implemented by the most experienced ‘motoring minds’ of the industry. A panel comprising eminent motoring journalists chose the winners. The new Cerato comes with an array of advanced safety features, including optional six airbags and electronic stability control, anti-lock braking system and more. The Cerato is priced from AED54,900 with 5 year/150,000 km warranty.

MAY 2019 TRUCK&FLEET ME 07

NETWORK

dUBAi POliCE OPTS FOR ZOE ElECTRiC CAR

SECURiTY

Dubai Police says its 13 Renault ZOE electric cars from Arabian Automobiles supports its ‘green vision’. Sold by Arabian Automobiles, the AW Rostamani Group-owned exclusive dealer for Renault in

Dubai, Sharjah and the Northern Emirates, the vehicles are being added to patrol fleet. “The collaboration between Dubai Police and Arabian Automobiles is in line with the UAE Vision 2021 National Agenda which focuses on improving the quality

of air and promoting sustainable development. It also underlines the commitment of Dubai Police to promote green and eco-friendly initiatives,” said a statement. Arabian Automobiles has been at the forefront in several sustainability initiatives in the region and says it is a committed partner in supporting the green vision of the UAE leadership. “The Renault ZOE, a compact electric vehicle, is ideally suited to support the vision of Dubai and the UAE’s leadership to promote energy use efficiency by leveraging sustainable modes of transport. It generates zero emissions in use, thereby reducing harmful air pollution,” said the company.

RENAUlT TRUCKS xPERiENCE dAYS 2019 HOSTS iNdUSTRY iN BAHRAiN TRUCKS Major Saudi attendance shows the Kingdom has an appetite for Renault trucks, says Olivier De Saint Meleuc. An international audience of 450 participants from the truck industry, including a large delegation from Saudi Arabia, joined the Renault Trucks Xperience Days 2019 event in Bahrain last month. During the event, the participants were invited to join four ‘experiences’ with the first section featuring a

test drive experience of the latest long-haul T series model as well as the construction ranges, the K and C series, on the famous Bahrain International Circuit. Olivier De Saint Meleuc, SVP, Renault Trucks International, told T&FME that 60 Saudi customers attended the event. “Those who came were very keen on participating in the workshop, testing the vehicles and so the appetite for the brand is there,” said De Saint Meleuc. “Most of them

were very surprised by the efficiency of the trucks and the spirit of the brand as well.” Remarking that the company marked its fourth consecutive year of sales growth with a 10% year on year increase, president of Renault Trucks, Bruno Blin highlighted the importance of, “close relations with our customers and our continuous efforts to always be by their side played a vital role. It’s for this reason that we think it’s essential.”

IVeCo appoInts new regIonal head APPOiNTMENTS

IVECO, the Italian commercial vehicles maker, has appointed K. Koray Kursunoglu as the head of High Growth Markets Asia, Middle East & Africa (AMEA) for the brand. “This is a new role created as a result of parent Company CNH Industrial’s launch of a new organizational structure. The aim of this new organization is to become more customer centric, entrepreneurial, lean, agile and innovative,” the company said in a statement. According to IVECO, Kursunoglu brings an extensive experience gained as IVECO Business Director for South East Asia, Pakistan & Japan, since 2014. He also previously held the position of head of sales for Turkey, responsible for light, medium and heavy commercial vehicles as well as after sales. “I am looking forward to the challenge of strengthening IVECO’s brand presence in the region and growing our commercial vehicles business in these highly dynamic markets,” said Kursunoglu. He first joined parent company CNH Industrial in 2007, leading IVECO business development in new markets and later covered different roles of increasing responsibility for operations in Russia and CIS countries, including sales and after sales.

iNSidE THiS iSSUE: T&FME SPENdS TWO WEEKS iN BAHRAiN WiTH RENAUlT ANd Ud TRUCKS, VOlVO’S SAFETY gURU, ANd MORE!

08 TRUCK&FLEET ME MAY 2019

NETWORK

AFl lAUNCHES POS lAST MilE SERViCE lOgiSTiCS

Man and dubaI polICe joIn forCes for safety SAFETY

MAN Truck & Bus Middle East, in co-operation with Dubai Police and RoadSafetyUAE, held a safety event for commercial vehicle in Dubai last month. The organisations collaborated to emphasise the need for regular training, stricter enforcement of laws and deployment of technologydriven safety solutions in the UAE. The event also showcased the latest road safety solutions and initiatives for heavy vehicles. It was attended by different stakeholders in the truck and bus industry, including fleet operators, members of Dubai Police as well as safety campaign partners such as Michelin, OSRAM and Schmitz Cargobull. Richard Hall, area sales manager, MAN Truck and Bus Middle East, said that the company is taking efforts to help Dubai Police in meeting its road safety goals.: “We strive to do this by suggesting policies that could regulate issues like overloading and also by introducing new technological features in our trucks and buses. One of the biggest problems on UAE roads is the use of old trucks together with the preference of some companies to use fake parts instead of genuine parts,” Hall said. “MAN Truck & Bus Middle East regularly conducts training programmes and initiatives with Dubai Police and other stakeholders to increase awareness and educate companies about safety features and technologies available. Omar Bahrou, Customer engineering support manager, Michelin, introduced its new digital system which enables companies or drivers to carry out tyre checks to assess its capability and durability.

10 TRUCK&FLEET ME MAY 2019

Al-Futtaim Logistics says it has launched its credit card payment service for B2C customer transactions, for last mile delivery and relocations services. According to the firm, the new point of sale (POS) service “marks a milestone in the expansion of Al-Futtaim Logistics’ customer centric enhancements, as this service will give customers the flexibility of multiple payment” options. To commemorate the launch, Paul Wagstaff, general manager – Finance, Automotive Finance, was the first customer to use the new payment option. The payment service launch at Festival Tower, Dubai Festival City was witnessed by Rakesh Kukreti, Finance and Commercial

Manager, Kavitha Fernando, Client Relations and Marketing Manager, Malgorzata Wojcicka-Wilczok, Trade Lane and Relocation Manager of Al-Futtaim Logistics and Maysa Qubia, CRM Executive. “I am very satisfied by the service that I received for the relocations and handyman services offered and by choosing to pay via credit card

gives me additional flexibility, whilst allowing me to benefit from my credit card’s rewards programme,” said Paul Wagstaff, while making his payment using his Al-Futtaim Credit Card. “The launch of this service will create ease for our customers, especially in the retail and ecommerce sector,” said Binoy George, general manager – Contract Logistics.

UBER iNTROdUCES FiRST-EVER ‘WOMEN PREFERREd ViEW’ iN KSA RidE HAiliNg Ride Hailing giant Uber its “Women Preferred View” feature is now live for women drivers in Saudi Arabia. Women Preferred View enables female passengers to select a preference to be connected to women riders. The Women Preferred feature underwent a pilot run last year and “thanks to its popularity” has now been incorporated as a full-fledged feature exclusive to women drivers in Saudi Arabia, said Uber in a statement, adding that the option is a

global first for the service. Uber’s recently launched its Masaruky initiative aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible, part time economic opportunities. According to Uber, the new feature meets growing interest from women seeking to benefit from the “flexible economic opportunity that Uber provides, and Uber’s ongoing efforts to be mindful of the cultural landscape in Saudi Arabia.”

“Last year we announced the launch of Masaruky, an initiative aimed towards empowering women with economic opportunities by providing accessible transport solutions. We have seen an incredible response in the Kingdom thus farm,” Tino Waked, general manager, Uber Middle East and North Africa. “As part of this initiative, this feature will open new doors and opportunities for women as Uber driver-partners, while being conscientious of local cultural norms.”

LAUNCHES

THE NEW QUESTER MAKES ITS MIDDLE EAST DEBUT / THE ULTIMATE ALTIMA MG EZS LAUNCHES IN REGION / NISSAN TEASES NEW EV CONCEpT

lau nches AMT OpTIMISATION NEw ESCOT HELPS SAVE 10% ON FUEL

UD Trucks launches the New Quester UD TRUCKS TAKES AIM AT THE pREMIUM MARKET WITH THE NEW QUESTER As the Japanese arm of the Volvo Group, UD Trucks has long been considered as the value offering in its portfolio by some. However, with the New Quester it is introducing a series of new changes and features to its robust hexagonal grille that aim squarely at the premium market, including UD Telematics and the ESCOT (Easy Safe Controlled Transmission) automated manual transmission. Intended as an emerging market variant of its Quon juggernaut, the truck offers ESCOT as an option, engines

12 TRUCK&FLEET ME MAY 2019

with higher horsepower and user-friendly telematics to deliver greater fuel efficiency, productivity, driver efficiency, safety and uptime. Those fleets that take the ESCOT should benefit from enhanced fuel efficiency of up to 10% over the current Quester but the improvements donâ&#x20AC;&#x2122;t end with the AMT. The company has carefully chosen where it can swap steel for aluminium; lowering the tare weight and optimised the driveline. ESCOT alters gear shifting according to the engine revs, vehicle speed, loading

weight and even the road gradient, says UD Trucks. A sensor selects the optimum gear automatically instead of assuming a first gear selection, much like its premium counterparts. T&FME took the highroof sleeper (a first for the region in the range) for a stroll around the Bahrain International Circuit at the launch last month and found switching between modes while working the engine brake reassuringly straightforward and easy to do on the fly-by-wire-style stick gear lever.

UD estimates that, depending on the transportation operations, gear switching occurs between 1,000 to 1,500 times a day, and believes that the system will improve drive-ability and comfort. Talking of comfort, the cab is air suspended and a ride comfort package which reduces cab vibrations by up to 18%. T&FME finds the model far quieter than previous models. Whether that translates into â&#x20AC;&#x153;opening the doors for companies to attract even more prospects to pursue truck driving as

LAUNCHES

The ulTimaTe alTima?

ALL-NEW NISSAN ARRIVES IN THE UAE

THE BEST OF ALL WORLDS The New Quester combines the best of three worlds: Ud Trucks’ strong Japanese heritage; Volvo Group’s innovative technology; and local support, says the company.

pLUGGING IN TO TELEMATICS Ud Telematics makes it possible to connect directly to Ud Trucks workshops to monitor and detect each vehicle’s condition and service needs before a potential emergency occurs

a career and diversify the pool of talent for this role”, as UD hopes is unclear. But the improvement remains obvious. Owners of New Quester also enjoy increased uptime, with the clutch life span being 2.5 to 3 times longer when equipped with an ESCOT automated manual transmission. The New Quester rolls

out UD’s own take on connected vehicles and smart logistics (called, erm, Smart Logistics). The company says that the new truck can support effective fleet management and driver performance through its propriety UD Telematics solution. This offers real-time tracking and geofencing for better optimisation.

Arabian Automobiles, exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates, has announced the arrival of the all-new Nissan Altima. The sixth generation of Altima is designed to “delight motorists with a host of exceptional new features”, the company said last month. “Setting standards in design, performance and advanced technology in the mid-size sedan segment, the 2019 Nissan Altima stands out for its advanced Nissan Intelligent Mobility features, two new powertrains and an elegantly designed interior,” it added in a statement. The Altima has been among the most popular cars in the region for over 25 years and the 2019 model raises the expectation of the brand with a design inspired by the award-winning Nissan Vmotion 2.0 concept car. This means, the 2019 Altima is lower, longer and wider. The new premium interior has a wider ‘gliding wing’ instrument panel adding to the roomy feeling. Assuring complete in-car entertainment are the Apple CarPlay™, Android Auto™ and an 8-inch multi-touch colour display. Of particular note are the safety features that make the Nissan Altima muchloved by families. The Nissan Intelligent Mobility technologies in the 2019 model include Rear Cross Traffic Alert that

alerts motorists about stationary objects while reversing, Automatic Emergency Braking with Pedestrian Detection, Lane Departure Warning (LDW), radar-based Blind Spot Warning (BSW), Rear Cross Traffic Alert (RCTA) and High Beam Assist (HBA) all add to the safety of the driver and passengers. Meanwhile, the 2017 Nissan Altima has been crowned “Best Mid-Size Sedan” at this year’s Middle East Car of the Year Awards (MECOTY). The Altima faced stiff competition but a jury of senior automotive editors from across the region decided that it was the outstanding choice for the award. “The 2017 Nissan Altima embodies what a modern, practical and reliable car should be while also being comfortable, well designed and have the right balance of power and control to truly deliver innovation that excites,” said Fadi Ghosn, CMO at Nissan Middle East. “This year’s ‘Best Mid-Size Sedan’ winner offers a fantastic blend of styling comfort and performance which regional customers can experience for themselves at Nissan showrooms across the region.” The 2017 Altima impressed the judges on a number of fronts, including styling which sees the car adopting Nissan’s latest design language.

ALTIMA CONCEpT INSPIREd by NISSAN VMOTION 2.0

SpECIFICATIONS Model

GKE420 ESCOT

Engine

GH11E (Euro 3)

Transmission

12-speed (2 reverse)

power

315kw (420hp)

Torque

2,000Nm @ 1,100-1,400rpm

GVW

21t

GCW

48t

MAY 2019 TRUCK&FLEET ME 13

LAUNCHES

mG eZs lands in reGion UK/CHINESE BRAND INTRODUCES ITS FIRST SUEV With New Energy Vehicles (NEV) rapidly increasing in popularity, 2019 will be a landmark year for MG Motor as the company rolls out its first all-electric SUV in a number of markets around the world. The MG EZS, already a Middle East favourite in its petrol guise, is the first of a series of models featuring innovative electric vehicle technology that will see the Britishborn brand establish its place as a world-leader in the field of NEVs. MG’s parent company, SAIC Motor is the only automaker in China that is simultaneously developing electric vehicles, plug-in electric hybrid vehicles and fuel cell vehicles. It has launched more than 20 NEV models to date, and sold more than 140,000 NEVs in 2018, up 120 percent on the previous year. MG is already benefiting from this expertise, showcasing the E-Motion electric sports car concept in 2017, and launched the MG6 Hybrid sedan in domestic market. Marketing a range of NEVs in the Middle East is key to MG’s ambitious plans. As part of its development program, last year the brand brought a Hybrid Electric (pHEV) version of its popular RX5 SUV to the region for hot weather testing. This successful assessment process, which

included visits to Kuwait, Saudi Arabia and the UAE, demonstrated that the company is ready to deliver electric vehicles that can cope with the challenging climatic conditions that the region offers. The new MG EZS has already proved to be a success in China and will go on sale in other markets later this year. It is equipped with a single electric motor that drives the front wheels and delivers 148bhp and 350Nm of torque – accelerating this compact SUV from 0-50km/h in 3.1 seconds. It has a range of 428km between charges and also benefits from a fast-charging capacity that allows up to 80%of the charge to be replenished in just 30 minutes. And while the MG EZS is yet to be announced for the Middle East, the 1.5L petrol version of the MG ZS gained popularity in the compact SUV segment and reached the second top spot in sales volume across KSA. SpECIFICATIONS Drive

Awd

power

148hp

Torque

350Nm

Speed

0-50km/h: 3.1 seconds

Range

428km

Charging

80% in 30mins ALL ABOUT RANGE OFFERS REACHy 428KM RANGE

14 TRUCK&FLEET ME MAY 2019

GOING ALL-ELECTRIC 100% ALL-ELECTRIC POwERTRAIN & AUTONOMy

nissan To unveil ev concepTs

NISSAN INTELLIGENT MOBILITY BECOMES REALITY Nissan will unveil an all-new sedan and display two electrified concept vehicles at this year’s Shanghai International Automobile Exhibition, showing visitors how the company’s technologies and design are changing the future of mobility. The all-new sedan features Nissan’s latest distinctive design cues and offers an array of technologies that embody Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and integrated into society. First unveiled in January at the 2019 North American International Auto Show, the IMs defines a new vehicle segment – the elevated sports sedan. The vehicle’s design takes advantage of its 100% electric powertrain, with the battery located under the body. Along with an extended wheelbase, this results in an elevated, spacious cabin that allows for an innovative seating layout. In autonomous driving mode, the IMs features completely hands-free operation. In manual mode, it delivers the exciting, highperformance driving experience that only an advanced electric vehicle can provide. The IMQ crossover is equipped with Nissan’s e-POWER technology, which combines an electric drivetrain with a gasoline engine that generates electricity. Because the wheels are driven solely by the vehicle’s electric motors, the IMQ delivers the same powerful and agile performance as a 100% electric car. Striking with its high beltline and aggressive stance, the IMQ was first unveiled at the 2019 Geneva Motor Show.

FEATURE

UD’s new qUest

UD Trucks tells T&FME that the region is ready for new truck technology

uddled in the paddock of the Bahrain International Circuit, T&FME is sitting with the UD Trucks team just hours after they have revealed the New Quester truck. And they’re asking for feedback. Scrambling through some mental notes, one word comes to mind…quiet. 18 months ago, the magazine had flown to Japan to take the Croner through its paces. That medium duty had been ripped to be ideal for the Middle East but it was a very different ride experience from the Quon, its local market heavy hauler that it pitches at companies that are increasingly costconscious, challenged by a lack of drivers and wanting to plug into smart logistics. During BIC testing, the New Quester, Quon’s emerging market off-spring, feels and sounds far closer to that model than the Croner – even if they share similar stylings. 16 TRUCK&FLEET ME MAY 2019

Jacques Michel, SVP Sales Area International, UD Trucks, tells T&FME that in every way this is a new truck packed with features and wrapped in services to disrupt the industry in the region. “The New Quester is a new gamechanger,” he starts. The New Quester was first unveiled in January and formally launched in February from its production hub in Thailand. Now it’s time to start rolling it out in the emerging markets it is intended for; and the Middle East will be one of the first to test whether it meets the company’s mantra of “Going the Extra Mile” for its customers. Rather than tear-up its blueprint of robustness and reliability, UD Trucks has wisely taken the existing platform and introduced key features such as the ESCOT automated manual transmission, engines with higher horsepower, an air suspended cab and ride comfort package which reduces cab vibrations by up to 18%

smart logistics is embedded into the new quester. we aim to offer new solutions for our fleet to make sure we have the right solution in different markets”

(and optional new high roof sleeper cabin is also available) and plugged it all into its user-friendly UD Telematics solution, “to deliver greater fuel efficiency, productivity, driver efficiency, safety, and uptime.” While fleets can still go for a vanilla vehicle, UD believes the region is ready for the full-fat version, especially as skilled drivers are hard to find, and fuel continues to rise in price. Michel confirms to T&FME that part of the development of the truck required testing in the region and that feedback has made it into the truck. Talking to its customers here has also bolstered its opinion that the Middle East is ready to accept a truck from UD that capitalises on the company’s shared DNA with the rest of the Volvo Group. He is, however, quick to stress that UD has its own deep legacy in the region to fall back on when creating a new vehicle. “UD Truck was previously known as Nissan Diesel and has a very long story dating back

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to 1935. It has been part of the Volvo Group since 2007 but has its own unique trucking history in the region. It has been here for half a century and has seen the evolution from where the region was, to where it is today,” he explains. “In all those years, our philosophy has not changed: the way we are developing trucks; the way we are launching trucks; and the way we are supporting our customers. We celebrate our Japanese heritage to make sure that we deliver products and services that are very durable and very reliable. He continues: “When we looked at what we needed, we put ourselves, not only in Japan, but also very close to our customers in all the GCC markets. (Although we are part of) the world’s largest truck manufacturer and distributor in the world, it’s very important that we understand what’s going what’s going on in the local economy and what’s going on in the logistic industry. We need to make sure that we have the right truck and services for our customers so that they can succeed. ” He describes the transportation industry in the region as being a very challenging environment and extremely competitive. This – he has learned from UD’s distributor partners – is shaping demand and an appetite for efficient products and services. “For sure in this region, oil is not that expensive for our customers, but the environment is something which is extremely important. And we need to make sure that we have trucks that are extremely fuel efficient. Michel adds: “Safety is also very important: and we need to be part of the solution and it is true that we have a safer transport solution.” Like other regions, he further suggests that there is a shortage of skilled drivers and skills training here. The New Quester then, is an opportunity to talk to fleets about UD Trucks’ own training programmes for drivers as well as the UD Telematics solution – offered as a free limited service up to a year for fleets – which can provide real time data on driver behaviour. “It’s (driver skills training) something which is extremely important,” explains Michel. “It is one of the biggest challenges when we talk to all our customers. And we need to make sure that we’re coming up with a solution to support them,” he says, adding that UD is convinced that it is introducing disruptive technologies into its line-up at the right time. All that was needed was some way to convey what UD is offering to fleets. “When we put it all together (the new truck, services, UD Telematics) we came to what we call Smart Logistics,” says Michel. “Smart logisitics is embedded into the New Quester with the services that we are bringing. We aim

A bAhRAin bonAnzA The Bahrain launch for the New Quester served as both a reminder of its long history in the country as well as UD’s aspirations for near-by Saudi Arabia.

to offer new solutions for our fleet operators, for single owner drivers, to make sure we have the right solution for all our customers in different markets and environments.” UD believes its smart connectivity features support, such as geofencing and real-time driver monitoring, an increasing trend of new logistics delivery solutions “that are offered by technology and local start-up companies” in the Middle East. Michel also argues that the New Quester will help fleets prepare for the types of projects, regulations and applications needed in the comping years. “There’s an immense need for more heavy

we make sure that we deliver products and services that are very reliable”

duty and more efficient trucks. The MENA is one of the most dynamic regions and we see the economy being pulled very much by construction infrastructure development and it’s very important for businesses to be a success by being a contributor of the economical progress for this region.” He continues: “Sure, we’re bringing disruptive technologies but that’s just one part of the equation. How do you manage innovation to improve your customer’s business on a daily basis? Yes, we are truckers. But beyond that, we are a people business. We are in the people business. B2B.” Mourad Hedna, President of UD Trucks MEENA, agrees with Michel that the truck industry in the region is changing rapidly and increasingly conscious of the total cost of ownership (TCO). “Fuel used to be relatively cheap in the GCC but as you know it’s becoming more and more expensive. And in some countries in Africa fuel is extremely expensive. So that’s why fuel consumption for any transport company represents a big portion of the total operating costs. And we cannot ignore it. With the New Quester we have addressed that in a very smart way.” During the workshops held to coincide with the launch, UD Trucks engineers told T&FME that it is estimating an improved fuel efficiency of at least 15% with the New Quester. While a lot of this comes from the services, solutions and training that are being rolled out alongside the truck launch, a major contributor is expected to be from a lighter tare weight, an optimised

CooRDinATing FlEETs UD Telematics is available for the New Quester as part of a concept the company calls Smart Logistics.

MAY 2019 TRUCK&FLEET ME 17

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A CoMplETE RAngE UD Trucks believes it now has a range to match most major applications in the region, including construction, long haulage and waste management.

driveline, and most especially, the ESCOT automated manual transmission. (The New Quester features a clutch lifespan that is up to 3 times longer when equipped with an ESCOT automated manual transmission as compared to a manual clutch, depending on operating conditions, driving behaviour and vehicle maintenance, ensuring uptime, says UD.) “We made many tests comparing the New Quester to the previous Quester and we experienced on average up to 10% fuel efficiency,” says Hedna. “And this is thanks first and mainly to the smart automatic manual transmission (AMT).” AMTs enjoy a mixed reception in the Middle East with some fleets in the region viewing the system as critical to allowing the truck to mitigate poor driving and save on RobUsT AppRoACh The New Quester is intended to be suitable for a number of roles and features robust rigids for off-road applications.

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repairs. Others remain steadfastly sceptical because of earlier, less reliable generations of the technology – and at the extreme offensive to the skill of the driver. Hedna accepts that the optional feature won’t be universally adopted but says the demand is higher than ever. “It will not be the same reaction in some markets. There are some markets where they are used to AMT already so the adoption will be higher from day one because many customers are asking for it already. And we are experiencing some tenders they are asking for this technology,” he explains. “There will be other markets it will go which will take more time.” “UD truck has sold more than 90,000 of those gearboxes in the world, especially Japan. But also in Australia, Hong Kong, South Africa,” adds Michel. “So it is not like

sure, we’re bringing disruptive technologies but that’s just one part of the equation. How do you manage innovation”

the gearbox is completely new. The reliability is there. The big thing we have tested in the region, is putting this truck configuration into the hot and dusty environment to make sure we have the best cooling etc.” “We have put 40t trucks into Qatar, we have some 8x4 trucks in the UAE, we have the 4x2 high roof big truck in Saudi Arabia,” expands Hedna. Michel adds: “Sometimes you can argue with technology that you will scare the customer. When there is innovation which is extremely reliable that is when it will be well accepted. And then it’s not that we want to push but it is important that you get the pull from the customer. When you have been driving the truck you see the difference. You see the easiness of driving, you see the benefit of running the truck.”

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PUTTing hUMAns inTo ThE EqUATion Volvo Trucks has to focus on the most important on-board system of all, the truckâ&#x20AC;&#x2122;s flawed human diver, in its attempt to make technology features like its Volvo Dynamic Steering (VDS), Collision Warning with Emergency Brake more effective.

The human facTor

T&FME talks to Carl Johan Almqvist on confronting the challenge of the human driver in safety 20 TRUCK&FLEET ME MAY 2019

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hen traffic and product safety director Carl Johan Almqvist speaks, you listen. Within Volvo Trucks he is seen as a figurehead for all things safety-related, talking to thousands of people a year about the company’s enduring legacy and its continuous pursuit of reducing the number of truckrelated accidents to zero. On stage, he’s a wiry, eloquent presence not unlike the Silicon Valley new tech evangelists that spread out onto YouTube every time there’s a new phone to sell. But as T&FME talks to him after his latest whistle-stop presentation of how Volvo is trying to save lives at its experience centre in Gothenburg, it becomes quickly apparent that he isn’t in it to merely shift product. Almqvist absolutely wants to save lives and to do that he realises that Volvo Trucks has to focus on the most important on-board system of all, the truck’s flawed human driver, in its attempt to make technology features like its Volvo Dynamic Steering (VDS), Collision Warning with Emergency Brake, and even the ubiquitous (and Volvo invented) seat-belt 100% fool-proof. “When the system works really well, we stop looking in the mirror. Because the system is helping us. And, then, when the system doesn’t work we might kill somebody,” he starts. “I think we all have cars where you have a backup alarm now; when you start reversing it says’ beep, beep, beep’. You think we’re getting less accidents with that? “Well, the insurance companies are telling us that we’re getting more accidents, because people are not looking anymore. We are lazy. And this is a little of the scary part: if we create something that’s 80% OK, is it okay that 20% of the time you run over something? Of course it’s not. And that’s why sometimes it takes a lot of time to develop something before we feel that we’re getting close to 100%. But we need to be there (at 100%). Otherwise, it’s not helping. So that’s a major challenge.” Since its introduction, VDS’ better directional stability, easier manoeuvring and higher comfort has reduced the risk of road accidents and strain-related injuries but, he argues, the new functions are also helping make the traffic environment even safer. Volvo Trucks recently added an array of enhancements and features to its driver support system and now integrates VDS with its other comfort and safety-enhancing systems, such as: Volvo Dynamic Steering with Stability Assist and Volvo Dynamic Steering with Lane Keeping Assist.

Almqvist says Volvo Trucks is intent on taking existing technology systems to revolutionise heavy trucks safety. It is building on the electric motor and hydraulic steering gear engineering behind VDS and exploring how it can better use data on the traffic environment from sensors and other connected vehicles to ensure that the truck can react to dangers on the road, often before the driver is aware of them. Despite the truck industry’s increasing reliance on cutting edge technology, he says his appreciation of how the human mind can adapt and learn continues to grow. “This work actually gets trickier, the more you understand and the more you realise how difficult it is to understand what’s going on. And that’s where you actually see how fantastic the human being is,” he remarks before drawing up his hands to gesture. “Just think of different situations. When you drive, you see when something happens and you decide I will just pass a car like that. It’s easy, I happen to go over the white line a little bit, but I just passed safely. Think of programming that… It’s okay to cross that white line just because of this situation… that might never ever happen again. You have understood from experience, that you can see it is safe, ‘I’ll just do the little tweak of the steering wheel’. It is going to take a long time to outperform with sensors and computers and calculations and predictions a human being that is alert.” Both the automotive and media have obsessed on the idea of our highways being populated by millions of autonomous vehicles. Almqvist’s own work on using data to control heavy trucks has given him an insight into how difficult it is to replicate how the human being is able to process traffic information and anticipate events occurring on the road ahead. “Where do you look when you’re driving?” He asks. “Do you look at the car exactly in front of you? Or do you look five, ten cars ahead? What’s the most important? Well for a heavy vehicle, you want to look far ahead because you want to see when you can start slowing down or gain speed. And if you look at the sensors, like the radar, can it look at the tenth car down the road? “It can look at the car in front of you but you don’t really care about that one. And it has to make all of its decisions according to what that one car is doing. “Also understand how quickly it has to understand what is happening. We are able to calculate because we are seeing way down the road... ‘ah, all of their brake lights are coming on and something is going to happen’. (Replicating that process) is a challenge.” MAY 2019 TRUCK&FLEET ME 21

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While T&FME was impressed when using VDS on the track, particularly being able to shift through driving modes and personal settings that determine how the truck behaves (the system allows drivers to choose between pre-programmed settings or customise their steering preference using four different variables - Straight, Cornering, Damping and Return - to get the perfectly tuned steering response), it still requires a momentary glance away from what is happening on the road. The magazine asks Almqvist how designing for the limitations of the human driver holds back the technology. “The most fantastic systems are the ones that are just laying in the background and when you mess up as a human being they step in and they support you. Which is what the electronics stability control does, for instance. It’s always working in the background. “If I’m a good driver nothing’s going to happen. If I happen to do something,

The most fantastic systems are the ones that are just laying in the background and when you mess up as a human being they step in and they support you”

indUsTRY LEAdER Carl Johan Almqvist is one of the industry’s premier minds on the subject and technology surrounding safety.

or are going to curve a little too fast, it says ‘hey watch out I’m going to slow you down a little because as this time you are a little fast. Those are the best systems. “ He continues: “They make you a better driver because they teach you that the next time you come to that same curve or exit or whatever, you remember. Because what we’re good at as human beings is remembering to need to slow down (when you go through that situation again).” Is there a danger that we will become less of a driver because we’re being asked to do less? “That is true. And I’d say that’s definitely one of the challenges if we’re looking at with autonomous vehicles.” The mention of autonomous vehicles sparks a debate of the direction the technology is taking. Volvo Trucks has set out a strategy of testing in controlled environments and has a few trials currently underway, such as the autonomous FMX’ trucks deployed Boiden

Looking To ThE CLoUd Volvo Trucks introduced a cloudbased service, Connected Safety, which allows Volvo trucks and Volvo cars to automatically alert each other to hazardous traffic situations last year. Thanks to pioneering collaboration, two independent vehicle manufacturers are allowing their cars and trucks to share real-time traffic hazard information. The passenger-car version of

Connected Safety was launched by Volvo Cars in 2016. With Volvo Trucks now rolling out its version of the service, trucks and cars are able to alert each other to potential hazards. This is possible because the two companies share safety-related data between their respective clouds. “Expanded cooperation between different players is one of the most important keys to improved road

ConnECTEd sAFETY: FRoM CARs To TRUCks Volvo Trucks is rolling out Connected Safety for trucks so they and cars are able to alert each other to potential hazards.

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safety. If more vehicles are able to exchange real-time information about the traffic situation, it will lower the risk of accidents. We are opening the door to the future, with the hope that more vehicle manufacturers will join in,” said Carl Johan Almqvist. Connected Safety was developed to send out alerts to nearby vehicles connected to the service whenever a driver activates

the vehicle’s hazard warning lights. “A vehicle standing still by the roadside in poor visibility risks being hit from the rear, which can have severe consequences. An alert issued well in advance gives all drivers of nearby cars and trucks the same opportunity to reduce speed, adjust their driving to the traffic situation and avoid a collision,” explained Almqvist. In the longer term, the cloud-based service can be expanded with additional safety-enhancing functions. “As the technology undergoes further refinement and more vehicles are linked, real-time information will become an important complement to the various intelligent safety and driver support systems found in our trucks today. Connected Safety marks the start of a new phase,” said Emanuele Piga, director Customer Solutions & New Services Development at Volvo Trucks. Connected Safety is being introduced on new trucks in Sweden and Norway, where both Volvo trucks and cars account for a significant proportion of new vehicles.

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ThE dRiving sEAT Volvo Trucks is trialling several autonomous technologies to learn where it can be of most use.

Mine in northern Sweden or the recently revealed Vera (which has been designed to work in port and logistics hubs). “We’re doing it in confined areas because we know who is in a mine or maybe in a port, or something like that; we know who the players are and who should be there. A car isn’t going to come from some funny place or whatever.” He adds that programming systems for open urban areas is extremely arduous as current traffic rules can vary wildly. “I’m sure you’ve noticed that there are different rules and regulations and ways of

driving even in the same country. In one city they do it in one way because that’s how they normally interact in that city and in another city in the same country they can interact in a completely different way. And we have to program all of that.” The development of safety systems is at a crossroads where two very differing technologies, which have taken very different historical paths, are now converging. On the one side, you have the engineering that has led to the hydraulics and control systems of safety technology like VDS and, on the other, you have the

our acceptance level for a self-driving vehicle is much, much lower”

digital and (increasingly cloud-based) data-driven autonomous systems whose shorter roots stem back to the technology houses that emerged at end of the last century. Are round pegs trying to be forced into square holes? T&FME asks. “Exactly right, but we keep safety at the base. We can’t get away from safety because it is a self-driving truck. We accept that. Our acceptance level for a self-driving vehicle is much, much lower, for instance.” To illustrate the point, he cites the fatal accident in Arizona that drew huge international attention when an Uber car struck a cyclist in March 2018. During the court case, the local police alleged the vehicle’s driver was watching The Voice on Hulu at the time of the accident. “There was a big drama about that because it was a self-driving vehicle. I think it’s a little sad, but it shows exactly what will happen when you are a co-pilot (because that’s what you are when you’re just sitting there to control). This is the worst thing we human beings can do because we get bored and lose attention almost immediately. If the thing’s been working great for three months, of course, he’s sitting there thinking why would I even occasionally look up?” As our conversation draws to a close, Almqvist is asked about how the very human trait of taking on the competition is helping Volvo Trucks to strive for better as it continues to build on its own legacy in safety. “Competition is fantastic. If we didn’t have competition, I don’t think we would be pushing as hard as we all are.”

An EYE on ThE RoAd Volvo Trucks is using sensors to monitor other vehicles in the road. While it allows the truck to anticipate problems, the technology is still behind the human driver’s ability to look far down the road to anticipate problems.

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ToTal coverage

Renault Trucks talk to T&FME at Bahrain’s F1 circuit about how it is staying on track in the region

he recent Bahrain F1 Grand Prix may have been disappointing for the Renault team led by driver Daniel Ricciardo, but only a few days later the track was rumbling with the hum of Renault Trucks - a company that may share the name but is striving for its own success in the region. Almost 500 members of the truck industry descended to the famous circuit in April and were treated to a test drive experience of the latest models in Renault Trucks’ long-haul range, including the T series as well as the construction ranges, with the mighty K and C series. 26 TRUCK&FLEET ME MAY 2019

As T&FME has learned over recent years, the company is not just fixated on its vehicles in the region; and is realising that it needs to offer transport solutions and fleet-friendly help to businesses in the region and the event was a chance to catch up on its progress in safety, fuel efficiency, after sales and vehicle financing. It has also taken the initiative in the used market with the introduction of Renault Used Services; opening up the brand to a wider net of fleet operators in the region looking for a value option. The signs are that its strategy for the region is working. In Frenchspeaking Africa, Renault Trucks holds

You can strike a big deal at a crazy price and you get your market share. This is not what we’re looking for”

20% of the premium range market (up by 1% in 2018). It also recorded a ‘good performance’ in Turkey (plus 2.1% with 5.8% of market share). The French manufacturer further saw sales in Africa increase by 25% in 2018 as it ended the year with a total volume of 54,868 vehicles invoiced, up 10% on the previous year. Although it felt double digit increases in Europe and France, deliveries of Renault Trucks vehicles fell 8.8% internationally, with 4,457 trucks invoiced. A downturn explained by the introduction of import quotas in Algeria in 2018. However, sales in the Middle East increased by 1.1 percentage points helping

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the company gain a 6.4% market share. Grégoire Blaise, president for Renault Trucks - Greater Middle East (GME), says that the most important figure – in a market that has proven to be difficult for most manufacturers – is that increase in market share. “You can strike a big deal at a crazy price and you get your market share. But this is not what we’re looking for,” he affirms. Since first sitting down with T&FME two years ago, it has been clear that Blaise has bought his passion for the brand and nous of taking on the competitors he developed in Asia to the Middle East. He remains determined to build an operation founded on a team that shares his ambition and determination to make Renault Trucks a “reliable” partner for its customers in the region. He uses the example of its Zahid Tractor joint-venture assembly operation, Arabian Vehicles & Trucks Industry Co Ltd (AVI), in Saudi Arabia’s King Abdullah Economic City, as a demonstration of what the brand needs to build market share. “We decided to ask partners to jointly select people for their potential and their eagerness not for their CV – whether or not they had spent two years at MAN, Astra, etc. For Renault, we want to inject these people with the mindset of the brand. We are thinking long-term.” Talking to Blaise and his colleagues Olivier De Saint Meleuc, SVP, Renault Trucks International and Alex Vosselmanm, VP, Used Trucks, Renault Trucks International it was clear that Saudi Arabia, for all of its recent troubles, remains a core market for the truck industry. While the Xperience Days event is intended for an international audience, the choice of Bahrain was a useful location to ensure their attendance. “We’ve had 60 Saudi customers at the event,” explains De Saint Meleuc. “Those who came were very keen on participating in the workshop, testing the vehicles and so the appetite for the brand is there. Most of them were very surprised by the efficiency of the trucks and the spirit of the brand as well – I think it’s important, as we are talking about simple vehicles and also about being professional which matters in this family a lot. And when discussing with them, they were also positive about the economy growing again this year. It’s still tough but they are seeing very positive signs. At Renault Trucks International-level, we consider Saudi as one of the key strategic

A coMPAnY on TRAck Following a successful 2018, Olivier De Saint Meleu (left) says the brand strategy over the last four years is now paying off.

markets. For today, but even more for tomorrow because the potential is there.” Ever since a Berliet (the historical name for the brand) truck proved heavy vehicles could be Sahara-proof and endure – and even thrive – in the desert, Renault has used the Middle East and Africa region as a vital testing ground. The company continues to use feedback from out in the field in the region to develop its trucks, and it was unsurprising that the latest Xperience Days event was used by Renault to not only educate but also learn where the brand stands in the hearts and minds of the truck industry. Indeed, for many, the first job at the event was to participate in

It’s on the field where we find a solution and think how to improve the efficiencies of companies”

the simple task of logging online to pick three words that describe the Renault Trucks brand. A word cloud formed on a a screen set-up on the stage with the largest being ‘robust’, ‘efficient’ and ‘quality’. “It was pretty good to see this alignment in the perception of our customers and what we aim for,” comments De Saint Meleuc. “It was surprisingly – and extremely – accurate with the brand values that we are trying to roll-out in each country, such as robustness, efficiency, and so on. But we are not just about doing some marketing as you cannot convey the message of robustness, if your product isn’t. For me, it is about the company being consistent from the product, the service, the people to the message. And it’s what I feel when I see these answers.” De Saint Meleuc argues the success of the brand comes from a compelling combination of being a producer of – to borrow one of the phrases on the word cloud – reliable trucks supported by the benefits of being part of the wider technological and network expertise of the Volvo Group as well as operating in its own right to be close to its customers. “It’s on the field where we find a solution and together think on how to improve efficiencies,” he adds. “We have been extremely successful over the last four years and that it is because we decided on a strategy for the brand that is now paying off: having fantastic products; being excellent on the basics; parts availability, etc; to ensure that the

PUTTing in woRk The Xperience Days events serve as a showcase for new technology and services with workshops briefing customers and dealers on Renault Trucks’ latest developments.

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sAUdi ARABiA in FocUs 60 Saudi customers were at the event demonstrating the importance of the market in the GCC.

vehicles continue to run daily. We have increased our sales between 2017 and 2018 by 10% because people will buy our trucks as they get reliable after sales.” The company is hoping that the Pakistan market, where it is building market share from a standing start, is an example of how this strategy can pay-off, particularly when it has the right partner in place. Blaise told T&FME last year that he felt the investment in infrastructure could help open up opportunities for Renault Trucks in the market and it formally launched, in partnership with importer Ghandhara Nissan Limited (GNL), late in 2018. The two companies believe they

You cannot convey the message of robustness, if your product isn’t”

PosiTionEd FoR gRowTh The past few years have seen Renault Trucks position itself for growth in the region by offering flexible financing for fleets and opening a dedicated home for the operation in Jebel Ali Free Zone.

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can compete with the established Asian and Chinese brands that dominate. “It is a bit early to call it a ‘success’, but I hope in the next two or three years that we can start to claim that we are. Where we have been successful (so far) is that I’m sure we have selected the right partner and the right processes. They have put their full name behind us,” explains Blaise. He adds that he feels that fleet owners in Pakistan are beginning to understand that, in terms of total cost of ownership (TCO), Renault Trucks can be price-competitive even versus trucks that are 50% cheaper. It’s a message delivered by GNL, but Blaise says they are working together to prove how much difference fuel efficiency can make to a market where diesel is relatively expensive. “Again, this is about consistency (in our messaging).” The past few years have seen Renault Trucks position itself for growth in the region by offering flexible financing for fleets at GME’s dedicated facility in Dubai’s Jebel Ali Free Zone. It is also home to its Used Trucks Center division and the company views pulling it into Dubai is an important step in establishing the brand in smaller fleets, as well as providing a resale route into African markets like Nigeria, Algeria, Cameroon, Kenya and Sudan. The trucks are refurbished at its plant in Bourg-en-Bresse and retrofitted with Euro 3 engines and region-specific kit such as reinforced air and fuel filtration to cope with the poorer quality diesel in

ThE BEginnings oF REnAUlT TRUcks At the outset, the history of trucks was intertwined with cars; and in particular two men: Marius Berliet and Louis Renault. Berliet produced his first car in 1894, affectionately nicknamed ’The Slipper‘. Louis founded the Renault Brothers company in 1898 at Billancourt. Two years later, he came up with the idea of the ’commercial vehicle‘: built around a strengthened automobile framework. In 1900 3 hp was considered capable of carrying 250 kg of goods. But it was probably Berliet who first foresaw the future role of trucks; with his type M of 1910 and its three tonne payload and began his first phase of manufacturing having set up workshops at Montplaisir, Lyon in 1902. However, it was only during the First World War that trucks really came into their own. In 1916, 40 CBA trucks were being produced every day and sent to the front line at Verdun. In 1917, Renault built the first modern tank that was light and fast. Thirty of these were manufactured every day by Renault, and 16 by Berliet. Renault Trucks Defense still designs and manufactures a wide range of tactical, logistic and armoured vehicles today.

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those markets. Extra reinforced filtration, engine protection and roof beacons are added too. Alex Vosselmanm, VP, Used Trucks, Renault Trucks International, explains that the trucks include a sixmonth driveline warranty on the T Series – a range of trucks that first began rolling out at the end of 2013. Customers can now buy this modern truck at prices they may expect of far earlier launches. “We make sure we deliver the used trucks like we deliver the new trucks. We even make sure they have the latest software.” he says. “We just launched the T X Road (its non-standard haulage variant which also has a 12-month driveline warranty) Range into the region,” he expands. “Our strength is that we downgrade them in our factories, so we don’t put on any boxes on or flashes, we really make them robust for the Middle East and Africa. The clients appreciate that they don’t have a Euro 6 sort of truck and prepare it for a long life in the region.” He adds that he feels that the truck is perfect for the short-term projects seen in the Middle East. “A lot of people are saying should we

A TEAM EFFoRT Renault Trucks relies on events such as Xperience Days, as well as customer feedback from the field, to develop its ranges.

invest in buying 20 used trucks or 20 new trucks? What if there’s no project afterwards and they have to write them down in two years and buy a used truck?” Blaise argues that the used trucks are also a compelling alternative to cheaper trucks from, say, China, that he believes are less reliable. “These are cheaper than the new Chinese trucks,” he states. Blaise adds: “And for me the used trucks are even more important than they are for Alex. If he is successful, I am sure I will have an easy life.”

We’ve had 60 Saudi customers. The appetite for the brand is there”

“We decided a couple of years ago to have Used Trucks as part of the executive management team. Which is, as far as I know, pretty unique in the industry. We believe it’s a core business for two reasons. It’s a huge leverage for profitability for our customer. Second, we believe with the trucks we have we can really bring added value. Between 2017 and 2018 we improved our used truck sales by almost 25% because customers are seeing the shape of the vehicle after three or four years and agreeing to buy.”

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16.05.18 09:38 MAY 2019 TRUCK&FLEET ME 29

The largest international trade exhibition for the automotive service industry in the wider Middle East

10 – 12 June 2019 www.automechanikaDubai.com

Empower your fleet with trailblazing solutions Featuring over 1,000 exhibitors showcasing everything from truck parts and accessories to workshop equipment and body repairs, Automechanika Dubai is the one-stop platform for any business that owns or operates commercial vehicles. Keep an eye out for our ‘Truck Competence’ pictogram on exhibitor stands. Register online today at www.automechanikaDubai.com/TC

ADVERTORIAL

Knowing Your Tire Damage

In the first of a two-part series, Giti Tire explains how to identify and prevent common issues Brought to you by

f course, nobody wants their fleet’s tires to get damaged, but it does happen – regardless of the brand. While sometimes this damage is unpreventable, in most cases it can be avoided by using the correct product for your application, correct inflation pressure, correct mounting and demounting techniques, and careful driving. Below, here are some common damage types often seen by the Giti Tire team, and some recommendations to prevent or avoid them. In next month’s issue, we will show some more that are not featured here, so be sure to check back!

ZIpper rupTure possible causes • Weakened steel ply cord(s) from excessive sidewall flexing, due to prolonged underinflation and/or overloading • Severe localized impact on sidewall cords • Cuts or punctures from sharp objects recommendations • Check tire inflation pressure periodically • Avoid vehicle overloading • Drive carefully by steering

FlAT TIre possible causes • Continued running after sudden loss of inflation pressure • Driving with severe overloading and/or low inflation recommendations • Avoid high speeds and road obstacles • Check tire pressure regularly • Inspect tire for any abnormal conditions • Avoid vehicle overloading

BeAd BursTInG possible causes • Sudden impact or puncturing • Overloading and/or high inflation pressure • Improper and/or damaged rims • Poor driving habits recommendations • Drive carefully and at proper speeds

BeAd CrACks possible causes • Severe overloading and/or improper inflation pressure • Rims that are mismatched and/or in poor condition • Improper rim size • Improper bead seating recommendations • Avoid vehicle overloading

• Avoid vehicle overloading

• Check tire pressure regularly

• Check tires for poor

• Always use approved tire

inflation pressures

and rim combinations

• Ensure correct tire and rim combinations

clear of obstacles • Avoid sharp turning

Have some damage you are not sure about, or want to learn more? Feel free to contact the Giti Tire Middle East experts manish.rathor@giti.com or majid.rasool@giti.com for support. MAY 2019 TRUCK&FLEET ME 31

WORKSHOP

AUTO HUb TO bE ExPAnDED In UAE / nEW GM TO PILOT PIRELLI In REGIOn / COnTInEnTAL APPOInTS A nEW MIDDLE EAST HEAD / PLATE PRInTInG

workshop

ZonesCorp readies AD auto hub expansion

DEvELOPER LAUnCHES SECOnD PHASE OF RAHAYEL CITY In AbU DHAbI FACILITIES

Abu Dhabi-based economic and industrial project developer ZonesCorp says it has launched the second phase of Rahayel City, its ‘world class’ auto hub located at the centre of Abu Dhabi’s three major urban areas of Khalifa City, Shakhbout City and Mohammed Bin Zayed City. Rahayel City spans 12.3 sqkm and is intended for automotive manufacturers, distributors, new and used cars showrooms and auction marts, service providers and dealers operating in the UAE capital. Scheduled for completion in Q1 2020, Rahayel City is the first smart economic zone in a dynamic environment that allows automotive

businesses to thrive while enhancing the shopping and service experience of customers and providing a diverse and attractive range of related investment opportunities, said ZoneCorp in a statement: “Designed in collaboration with experts in the automotive industry, the city will feature serviced land and smart buildings that meet the needs of investors and customers alike. Rahayel City will also provide the full spectrum of services related to automotive commercial activities, including licensing and maintenance by modern workshops that comply with the highest global technical and operational standards, in addition to specialised training programmes

EnTERInG A nEW ZOnE Rahayel City is a new home for automotive manufacturers, distributors, new and used cars showrooms and auction marts, service providers and dealers operating in Abu Dhabi.

with attested certificates.” ZonesCorp also announced two new and modern investment projects in Abu Dhabi and Al Ain at the Cityscape Abu Dhabi 2019 event last month. According to the organisation, the new projects will cover a total area of two million sqm and support an extensive range of industrial and commercial activities. The first project is planned for ICAD Zone 3 and comprise the ICAD Business Park (1.1 million sqm), ICAD Gate (470,000 sqm), and a 234,000 sqm prefabricated factory project.A second project – Al Ain Investment Complex in Al Ain Economic Zone – will extend over a total area of 155,000 sqm.

New GM for pirelli iN Middle east TYRES

Pirelli has placed Alberico Avogadro as general manager for the Middle East Market. The appointment is intended to drive the premium tyre manufacturer’s growth across the region. The famous tyre manufacturer added Avogardo will lead the company’s strategy of leveraging its solid Original Equipment Manufacturer (OEM) partnerships with leading luxury car brands and local distributors. Avogadro is a 22-year Pirelli veteran with a career spanning the Benelux region, North-East Europe and Egypt in Marketing and Sales, and he will oversee the firm’s mission to roll out new customer services that enhance the tyre buying experience in the key Prestige and Premium segments and across the region. Avogadro will further lead a Pirelli team focused on developing new strategic partnerships while strengthening its position as a leader in the prestige segment where it currently has 50% OEM market share.

InSIDE THIS MOnTH’S WORKSHOP: An ALTERnATIvE WAY TO TRAvEL, PREvIEWInG ExHIbITORS AT AUTHOMECHAnIKA AnD USInG bIG DATA! 32 TRUCK&FLEET ME MAY 2019

WORKSHOP

ITALIAn FLAIR REvvED UP FOR AUTOMECHAnIKA

New head for CoNtiNeNtal Middle east TYRES

Leading German tyre and automotive technology company, Continental, appointed Karel Kucera in March to lead the company’s Middle East and Africa operations as the new Managing Director. According to the company, Kucera is a Continental veteran of almost 20 years and is based in the company’s regional office in Dubai; overseeing more than 19 markets across the region. The announcement follows the recent opening of the company’s first ever office in Saudi Arabia to support the growing demand for Continental’s products and services in the Kingdom. In his new role, Kucera will also lead the recently unveiled expansion plans for Continental that include the first-of-its-kind warehouse in the region, located in Jebel Ali, Dubai. The facility will act as a hub, connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East. “Karel has an exceptional track record with the company, with an indepth knowledge of the business. His experience is second to none,” said Jon Ander Garcia, Continental regional manager Africa & Middle East. “The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009. There is a great deal of potential in the Middle East and many opportunities for Karel to capitalise on and add to his previous achievements.”

AFTERMARKET The powerful European presence at this year’s Automechanika Dubai exhibition will have a big boost of turbo-charged Italian flair, with a host of companies from Italy revving their engines ahead of the Middle East and Africa’s largest automotive aftermarket trade fair. More than 1,800 exhibitors from 60-plus countries will partake in the 17th edition of Automechanika Dubai in June 2019, with more than 350 of that figure hailing from Europe. Italy, known worldwide for its reputation as a producer of highend sports cars, is also a major aftermarket player, exporting $15.3 billion worth of auto parts and components in 2018 according to data aggregator World’s Top Exports – 12 percent up on the previous year. The UAE is among the top ten markets for high quality and genuine Italian auto parts, and now major players are gearing up for more growth targeting trade

A KEY MARKET According to organisers Messe Frankfurt, the Middle East is a key developing market for European manufacturers.

buyers, distributors, and importers from throughout the wider Middle East, Africa, and Western Asia. The Italian presence at Automechanika Dubai 2019 highlights the Southern European country’s prominence, and when the three-day event opens from 10-12 June 2019 at the Dubai International Convention and Exhibition Centre, more than 70 Italian manufacturers will assume their positions. “The Middle East and Africa is a key developing market

for European auto parts and accessories, which is why the presence of manufacturers from the Old Continent has always been strong,” said Mahmut Gazi Bilikozen, show director for Automechanika Dubai. “Italy, Germany, UK, Belgium, Spain, France and Poland will all have dedicated country pavilions at the show. There’ll also be more than 25 European exhibiting countries, with some of the biggest names in the business set to take part.”

WORLD FIRST: RObOTS PRInT vEHICLE PLATES MAnUFACTURInG

Dubai’s Roads and Transport Authority (RTA) has announced of the first factory in the world that uses robots to manufacture vehicle number plates. HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of RTA inaugurated the

factory, which has a capacity to manufacture 33,000 plates a day. RTA said that the factory uses artificial intelligence applications to print the number plates without any human intervention. It stated that in the near future, there will be 10 similar machines at centres of service providers which will be controlled

TAKInG HUMAnS OUT OF THE EqUATIOn The factory uses artificial intelligence applications to print the number plates after receiving orders through the RTA’s e-lLicensing service.

through its central factory. Each manufacturing unit can produce 11,000 plates per day, with one plate taking only 15 seconds. The machine can print up to six different types of plates at a time as well. According to the statement from RTA, the system uses robotics to print the plates which receives the printing orders through the e-Licensing System. Moreover, the system tracks the lifecycle of the number plates from manufacturing up to scraping using the QR Code embedded in it. German company, Tonnjes Middle East designed and produced the unique technology, it stated. Al Tayer toured the manufacturing factory which is located at the Customers Happiness Centre in Deira and reviewed the comparative features of old and new plates manufacturing systems.

MAY 2019 TRUCK&FLEET ME 33

feAture

Trains, planes and auTomobiles

As Bentley marks its 100th year, the car-maker celebrates the engineer who started it all

alter Owen Bentley – or W.O. as he is fondly known – was born in 1888 in London, when horse and carriage was still the most common form of transport. Growing up in a busy household of 11, and despite an undistinguished school career, W.O. used enthusiasm and innovation to succeed. After an apprenticeship on the railways and then in motor racing, the young engineer joined the armed forces, designing the highly regarded BR1 and BR2 rotary engines for military aircraft, including the renowned Sopwith Camel. A couple of years later, in 1919, W.O. 34 TRUCK&FLEET ME MAY 2019

created a company that would become synonymous with the finest hand-built British motor cars and which, even today, is still the most sought-after luxury car brand in the world. W.O. Bentley was just 16-years-old when he left school and started as an apprentice on the Great Northern Railway. It cost his father the not inconsiderable sum of £75 to enrol his steam-obsessed son as a Premium Apprentice in Doncaster, in the north of England. He earned 25 pence a week for five years training on the job – although it was 18 months before W.O. finally got to work on the steam engines he loved. Later in his life, W.O. recalled: ‘The underside of a car after a few thousand miles is as hygienic as an operating theatre, compared

W.o. created a company that would become synonymous with the finest handbuilt british motor cars”

with a locomotive in for overhaul!’. Realising it would be years before he would climb up the pecking order, towards the end of his apprenticeship W.O. decided to explore a new area of transport. With great foresight, he turned his attention away from steam to the rapidly improving internal combustion engine. W.O. was so enthused with the combustion engine he began racing motorcycles at events around the country, including the famous Isle of Man Tourist Trophy. He went into business with one of his brothers importing French cars, before secretly creating a new alloy of aluminium and copper that would be used to make lighter weight pistons for his own racing car.

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the MulsAnne W.O. editiOn BY Mulliner The Mulsanne W.O. Edition by Mulliner pays homage to the founding father of the company and incorporates a genuine piece of Bentley history in every car. Inside each of the 100 limited edition Mulsannes, a slice of the original crankshaft taken from W.O. Bentley’s personal 8 Litre car – the last model he designed for Bentley Motors back in 1930 – is displayed. July 10, 2019 marks Bentley’s 100th year - an extraordinary milestone achieved by only a few companies. To celebrate the occasion, a year-long series of special activities has been planned, with celebrations at events around the world. These will showcase Bentley’s motoring evolution over the last 100 years, highlighting its global success today and the exciting future ahead – all thanks to one man’s determination and drive for innovation.

His early years in the automotive industry didn’t come without interruption. Commissioned into the Royal Naval Air Service (RNAS) during World War One, W.O. patriotically passed on his lightweight piston idea, which created a more powerful and reliable version of the RNAS’s existing aircraft engine. Impressed with his efforts, W.O.’s superiors then allowed him to set about designing a new rotary aircraft engine from scratch. He was afforded every available facility to experiment, instructing engineers at the Humber plant in Coventry, England. The engine was a great success and was soon in mass production for the War effort. That unit became the favourite engine

A gulf-inspired rAritY The Bentayga Mulliner Pearl of the Gulf is one of the rarest cars Bentley has ever created; only five of the pearlthemed, W12-powered luxury SUVs will be built.

A BOrn Winner In 1923 W.O. worked with ‘Bentley Boy’ John Duff, to prepare his Bentley and lent him the Bentley Works driver Frank Clement for the Le Mans 24-hour endurance race.

W.o. took his first steps into the automotive world when the War was over, using his skill to create”

for mounting in the naval version of the famous fighter-scout aircraft, the Sopwith Camel. The single-seater bi-plane flew into the history books and is one of the best-known aircraft of the 20th century. The engine was initially known as the Admiralty 1 but later it was decided to honour the name of the founder. The Bentley Rotary 1 subsequently became the BR1 – a fitting tribute to W.O.’s inventiveness. W.O. went on to develop a more powerful 230bhp version called the BR2, a ninecylinder unit which was fitted to aircraft in great numbers in 1918. The engine was still in use when the War ended and continued to be used in many parts of the world for several years to follow. It was the most

powerful rotary engine in military service. Having demonstrated a natural ability as an innovative engineer, W.O. took his first steps into the automotive world when the War was over, using his skill to create a car bearing his own name. When hostilities ended, he was presented with a Commission of Awards To Inventors grant of £8,000 for his vital contribution to the War effort, as well as an MBE (Most Excellent Order of the British Empire). In 1919 W.O. used that capital to fulfil a dream and create his own car company. W.O. built the brand on the guiding principle of creating ‘a fast car, a good car: the best in its class’, a goal he would achieve time and time again. MAY 2019 TRUCK&FLEET ME 35

feAture

AfTer ThoughTs

the aftermarket enjoys steady growth as Automechanika returns

he Middle East’s potential as a key growth region for the automotive aftermarket will be underlined by a healthy international presence at the industry’s largest regional trade fair in Dubai, with global players eager to tap into a market that was valued at $15 billion in 2018. Automechanika Dubai 2019 is set to welcome more than 1,800 exhibitors from 61 countries when doors open for the 17th time in June at the Dubai International Convention and Exhibition Centre, with participating companies expressing optimism about future business growth. Connected cars, ride hailing services, and an increasing consumer base are key trends 36 TRUCK&FLEET ME MAY 2019

driving the market according to global research company Aranca, while in the Gulf region, the Dubai Expo 2020, and the decision to allow woman to drive in Saudi are other key discussion points keeping industry players hopeful. According to Aranca, in 2018, the Middle East’s car parc (vehicles in use) crossed 21 million, with new passenger cars sales reaching 1.03 million units and commercial vehicle sales comprising 270,000 units for the year. Approximately 27 million vehicles are expected to be in operation in the Middle East by 2023, comprising 18 million passenger cars and nine million commercial vehicles. The auto aftermarket is therefore also expected to observe a steady rise, and will reach a value of about US$18.5 billion by 2023 compared to

Automechanika Dubai has changed over the past five years, becoming more prominent”

its US$15 billion value in 2018, says Aranca. The market potential underlines the confidence voiced by exhibitors at Automechanika Dubai 2019, and they’ll put their best foot forward when the annual three-day event opens from 10-12 June 2019. Among these is Cyprus headquartered ALCO Filters, which will build on its millions of dollars of revenue generated every year in the Middle East with its vast range of 3,500 filters. Loizos Louca, ALCO Filters’ Managing Director, said a lot of that growth is thanks to its exposure to the regional auto aftermarket via Automechanika Dubai: “ALCO Filters has grown by 480% since we started exhibiting at Automechanika Dubai which coincided with our focus on the Middle East and African

feAture

(MEA) region since 2010,” said Louca. “Automechanika Dubai has changed over the last five years, becoming more and more prominent regionally and internationally. Our plans to expand in the MEA region are in line with the expansion of the show and its the visitor profile. “At the show this year, we’ll launch our private label ALCO Lubricants. These are top quality, German-made Lubricants for the complete range of passenger vehicle, light and heavy commercial vehicle applications.” Italian exhibitor UFI Filters, a global leader in filtration technology and thermal management, is another returning exhibitor to Automechanika Dubai in 2019, and will this year highlight its Original Equipment (OE) pedigree for both light and heavy-duty vehicle applications. “We are still new comers to the Middle East market and our growth is still far from the potential we can capture, but our business plan is very aggressive as well as solid,” said Luca Betti, Group Aftermarket Business Unit Director at UFI Filters. “We foresee year 2020 as the most important in terms of growth, nevertheless a double digit increase is ongoing for 2019. As a leading supplier of complete solutions for fluid filtration and thermal management, UFI Filters will present at Automechanika Dubai 2019 its latest innovations, such as its revolutionary OE technology in engine air filtration, UFI MULTITUBE, and its new generation of cabin air filtration.” Elsewhere, American-headquartered Armolan is another Automechanika Dubai 2019 exhibitor that has high hopes in the region. The manufacturer will this year showcase its wide range of sun protection films along with the launch of its new patented paint protection films. Tetyana Bianchino, Managing Director of Armolan Middle East, said: “We’re seeing potential growth in Saudi Arabia as they are now issuing driving licenses to women. And of course here in the UAE with the upcoming Dubai Expo 2020 that is expected to create a ripple effect on the whole GCC region. “We’re optimistic with the investments that will be coming in; in the Dubai Expo 2020; and with the growth of the emerging taxi cab hailing applications that will surge demand,” added Bianchino. More than 90% of exhibitors at Automechanika Dubai are international, making it a truly global gathering for automobile parts, accessories and supplies, while organiser Messe Frankfurt Middle East expects a large turnout from the aftermarket trade, with more than 31,000

MArket Growth Armolan Middle East’s Tetyana Bianchino sees potential growth in Saudi Arabia as they are now issuing driving licenses to women.

trade visitors and buyers expected to attend. Mahmut Gazi Bilikozen, Automechanika Dubai’s Show Director, said the 2019 edition will also be held with the support of 34 international trade associations, while the participation of 23 country pavilions underlines its global footprint. “Automechanika Dubai over the years has transformed into a trade event of truly global scale, thanks to its continued track record of innovation, targeting and fine tuning its offerings in line with the particular market requirements,” said Bilikozen. “Middle East and African demand for the automotive service industry and aftermarket products will remain robust, with growth largely fuelled by demand

We’re optimistic the Dubai expo 2020 and with the growth of the taxi cab hailing that will surge demand”

from existing vehicle parc and the expected improvement of car sales moving forward. “Automechanika Dubai is relevant for wholesalers, manufacturers, retailers, traders, auto-builders, specialist workshops as well as those who are involved in fleet or transport operations,” added Bilikozen. “The show is a one-stop-shop for those wishing to source their aftermarket needs, from tyres, oils, lubricants, coolants and filters, to batteries, brakes, electrical parts, lights, to other accessories and car components.” Automechanika Dubai 2019 comprises the six product sections of Parts & Components; Electronics & Systems; Accessories & Customizing; Repair & Maintenance; Car Wash, Care & Reconditioning; and Tyres & Batteries. The 2019 edition will also feature four new sub-sections; Agricultural Parts & Equipment; Body & Paint; Oils & Lubricants; and Motorcycle Parts. Automechanika Dubai 2019 returns with its popular Truck Competence initiative, where more than 1,500 exhibitors will showcase their products dedicated to the entire value chain in the truck sector, from truck parts and accessories, to workshop equipment, body repairs and care. Also back is the Innovation Zone – a dedicated feature at the centre of the exhibition floor providing fresh insights into new technologies shaping the future of the global automotive aftermarket. It will also feature the Automechanika Academy – a series of seminars, presentations, and workshops about key issues and regulations affecting the automotive aftermarket, and IMI CPD workshop certifications.

An internAtionAl event More than 90% of exhibitors at Automechanika Dubai are international and organiser Messe Frankfurt Middle East expects more than 31,000 trade visitors and buyers.

MAY 2019 TRUCK&FLEET ME 37

feAture

Counting on Big dAtA

Adapting to technology changes key to future regional success, hear delegates at 13th Automechanika Dubai Network

n ongoing transformation in the Middle East region’s automotive industry will have a sizeable impact on the regional aftermarket, with big data and analytics playing a pivotal role in how industry players optimise their value chain, experts told attendees at the recently held 13th Automechanika Dubai Network. Speaking during March’s event, Vishal Sanghavi, project manager for Automotive and Transportation at research and advisory firm Aranca, said megatrends such as shared mobility, electrification, connectivity and autonomous vehicles, will lead to a big shift in the redistribution of profits across the 38 TRUCK&FLEET ME MAY 2019

value chain, with the emergence of new technologies opening up fresh opportunities. “The global automotive industry is undergoing massive transformation and Middle East is no exception to this change,” remarked Sanghavi. “Big data and analytics will enable aftermarket players to optimise the value chain end-to-end based on predictive maintenance while new technology providers will become an integral part of the automotive value chain.” Sanghavi told delegates at the event that increasing demand for shared mobility will contribute to higher vehicle utilisation which will positively drive aftermarket revenues from spare parts and repairs, while connected cars in particular will allow repair and maintenance

the global automotive industry is undergoing massive transformation and Middle East is no exception to this change”

providers unique insights into customer needs. “Growth in connectivity delivers the possibility of closer, more immediate relationships of aftermarket players with customers,” he explained. “However, these players will have to develop competencies required to tackle increasing technological complexity of next-generation vehicles.” Sanghavi advised automotive manufacturers to focus on developing more connected car solutions, adding that connectivity is expected to be the fastest growing mobility trend in the Middle East region. “Advanced telematics solutions, vehicle-to-vehicle connectivity technologies

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and infotainment solutions are some of the most sought-after innovations in the Middle East,” he said. “Connected car penetration, which stood at approximately 17% of vehicles on Middle East roads in 2018, is expected to witness a compound annual growth rate of 22% until 2023,” he told delegates. “About 6.7 million vehicles on the roads are anticipated to be equipped with some level of connectivity features by the end of 2023. He added: “New vehicle launches, especially within high-end segments are expected to incorporate builtin connectivity features.” Also speaking was Christophe Vloebergh, CASE Implementation Manager for

Mercedes-Benz Cars Middle East; and Jorge Bialade, General Manager of YallaMotor. com, the Middle East’s largest automotive portal for the sale of new and used cars, car prices, car reviews and auto businesses. Bialade said aftermarket businesses can leverage online tools to better engage with customers; and agrees that big data and artificial intelligence will be critical: “It’s clear that digitalisation and e-commerce will reduce the current frictions and bring more transparency to the purchase phase.” “Additionally, big data and artificial intelligence will be an essential part for any business to better understand the customer needs. “For example, everyone can eventually sell a battery, but those who are able to know precisely when that battery needs to be replaced will be at the forefront.” Bialade added that electric vehicles too will have a big influence on how the aftermarket might look in the future, but there’s some way to go. “At YallaMotor.com, we did a survey with more than 3,800 car buyers across the Gulf region.,” he commented. “Their statement was clear: more than 44% are willing to buy an electric vehicle in the next two years.” “However, there are many challenges that we, as an industry, need to tackle in order to promote the acceleration of electric vehicles in the region,” added the online automotive retalier’s general manager. “That said, EVs will certainly shift aftermarket requirements by increasing our dependence on software rather than hardware.” Vloebergh meanwhile, addressed the audience on Daimler AG’s Vision on the Future of Mobility and the manufacturer’s CASE (Connected, Autonomous, Shared and Electric) vehicle portfolio. He said perhaps the biggest change in the industry will be in vehicle ownership: “There’re so many changes we can expect to see in the auto industry, but if I have to choose one, I would say the expected switch from ‘solely exclusive car-ownership’ – as we all know it today – towards a more ‘shared mobility use’ in an autonomous way of course, will be the biggest change,” he said. “In the automotive sector, the upcoming 5-10 years will be more disruptive than the last 100 years, and this will also reflect in the aftermarket,” Vloebergh further added. On a worldwide scale and by 2025, we expect to sell 1 out of 5 cars as electricdriven. In some regions, such as the Middle East, we expect it to be around 10%. And every single new CASE mobility model will offer new aftermarket opportunities.”

ShAreD owNerShip AND uSe Mercedes-Benz Cars Middle East’s Christophe Vloebergh said ‘shared mobility use’ will be the biggest change in the automotive industry in the years ahead.

A Shift iN the vAlue chAiN Vishal Sanghavi of Aranca, said megatrends such as shared mobility, electrification, connectivity and AVs, will lead to a big shift in the redistribution of profits across the value chain.

chANgiNg buYiNg hAbitS A YallaMotor.com survey revealed 44% of the GCC 3,800 car buyers interviewed are willing to buy an electric vehicle in the next two years.

MAY 2019 TRUCK&FLEET ME 39

PARTING SHOT

Sub-urbAn mobility

Architaly Green Energy & lazzarini Design say jet capsule will disrupt transportation in the region

revolutionary “smart water commuter” designed by Pierpaolo Lazzarini and currently built in Italy, is going to disrupt the urban mobility across the Middle East and Asia, say the companies behind the joint-venture. Lazzarini Design has joined hands with Architaly Green Energy DMCC, a well-known sustainability & mobility advisory company based in Dubai, with scope to set up a modern factory in the UAE, from where to deliver the innovative Jet Capsule and other smart urban vehicles across the Middle East and Asia territories. Prof. David Provenzani, managing director of Architaly Green Energy, reported that this promising Joint Venture aims to disrupt the Urban Mobility

concepts, particularly among large metropolis where water presence is extended and can allow to reach pivotal points of the city using smart water vehicles. The Jet Capsule, said Provenzani, “is a revolutionary luxury water commuter, able to reach every point and able to host up to 12 passengers into a ‘first class’ connected cabin.” This solution can massively shorten the urban commuting time, giving a contribution in order to reduce traffic jams, he argues. Many metropolis across Middle East and Asia have water everywhere (shorelines, lakes, channels, docks, lagoons, rivers). Therefore, Jet Capsule offers to any Public Transport Authority to easily set up a widespread net of ‘Water Stations’ across the city, with low cost infrastructures, offering a smart & sustainable mobility solution.

“We took inspiration from the past, when civilizations flourished in presence of water, using natural waterways for commerce and commuting. Our solution becomes now smart and sustainable,” continued Provenzani. The Jet Capsule to be built in the UAE for Middle East and Asia markets will be a smart vehicle, with sustainable solutions (hybrid and electric engines) and all the latest technologies, including a solar rooftop able to support the ancillary systems even when engine is off. In the future, it’s planned a driverless version in line with the Dubai Government strategies, pursuing pursue 25% of autonomous vehicles by the year 2025. This technology of course is also perfect for hotels and resorts located where water is present, such as islands, lakes, lagoons, said Provenzani.

NEXT ISSUE: AUTOMEcHANIkA DUbAI RETURNS, TYRES AND lUbRIcANTS TO MAkE YOUR flEET RUN SMOOTHlY, AND MUcH MORE!

40 TRUCK&FLEET ME MAY 2019

ALL NEW EURO 4 HAS ARRIVED Most Extensive and Environmentally Friendly Line-up of Vehicles

• Environment Friendly • Fuel Economy • Advance Technology • Best in Class • Minimum Cost of Operation