HYUNDAI

A NEW HEAVY-DUTY HEAVYWEIGHT The Xcient GT is a new model based on the successful Xcient HDT. The ruggedised truck can easily traverse demanding conditions and is equipped with robust components while retaining excellent driver comfort.

Hyundai Motor Company (HMC) Africa & Middle East Regional Headquarters was established in 2003 and has been in operation for 15 years. The company covers 75 countries in the region and supports 41 distributors in the area.

The company’s major markets in the region include Algeria, Saudi Arabia, Morocco and Jordan. Meanwhile its most popular vehicles are the medium-duty Mighty truck; the County mid-sized bus; and the Xcient heavy-duty truck.

The Hyundai Motor Company Commercial Vehicle Africa & Middle East’s operation has established strong relationships and partnerships with fleets across the region. Thanks to its varied line up from light-duty to heavy duty trucks, mid-sized buses to large buses and vans, it has accrued a long list of major fleet tender wins in the region and received orders from fleet customers including government bodies, defence ministries and construction companies across the Africa & Middle East region.

HMC launched two new vehicles, ‘HD78 GT’ and ‘Xcient GT’ in 2019. Thanks to its new E2.9 Engine, the New HD78, ‘HD78 GT’ (GVW 7.8 ton) has higher performance in terms of max power, max torque and max speed than the HD78. In addition, it provides stronger power and increased durability than HD78. Reinforced frames strengthen durability and rigidity of HD78 GT. Moreover, an enlarged cab space enhances drivers’ convenience and comfort.

HD78 GT offers outstanding customer satisfaction through a wide range of choices, including multiple wheelbase options, a standard cab and a super cab. The reinforced rear axle has a 5,500kg maximum weight ratings so your cargo rides safely without worry. Powertrains are tailored to match respective cargo hauling capacities.

The Xcient GT is a new model of the HMC’s successful HDT Xcient. HMC provides Tractor, Dump and Cargo chassis for the Xcient GT as well as a varied engine lineup from Euro 3 to Euro 5 to meet a variety of market demands. This versatile truck is perfect for all types of environments, such as paved and bumpy roads, and even off-road. Thoughtfully designed to be profit-focused and withstand the most challenging transport conditions, the Xcient GT is equipped with robust components while retaining excellent driver comfort.

Both models are expected to be rolled out across the Middle East and Africa in 2020. Models have recently been delivered to Kuwait, Saudi Arabia and Democratic Republic of Congo, and – ahead of launch event in July - it is planning to provide 41 units of the Xcient GT to Nigeria in H1 2020.

HMC’s Hyundai Truck & Bus Regional Convention 2019 held in Dubai in March last year, highlighted the company’s considerable mid- to long-term sales, product, marketing and services ambitions for the region. It also showcased the its special vehicle line-up such as military trucks, 4x4 trucks, and more.

HMC recognises itself not only as a profitmaking organisation, but as an active corporate citizen of the international community and in July 2019, it donated an Eleccity Eco-friendly electric bus to the historic Petra site in Jordan as a CSR initiative.

Together with PDTRA (Petra Development and Tourism Region Authority) HMC held a bus delivery event and Hyundai trained technicians and drivers who will operate the vehicle. Also, Hyundai supplied infrastructure for the electric vehicle, including an electric charger and charging station. Bus stop stations for the shuttle bus will be also provided by Hyundai as well as renovation for the existing bus stop with HMC planning to donate a second Eleccity bus in 1Q of 2020.

One of the main strengths of the Hyundai Motor Company brand is its closeness to its distributors and customers. In October last year, HMC hosted 2019 Commercial Vehicle Product and Marketing Conference in Sichuan where Hyundai has its global plant in China.

Participants, distributors from Middle East and Africa, gathered to share product information and product & marketing strategy for Sichuan plant vehicles. Sichuan plant is a global commercial vehicle manufacturing plant operates a wide range

DID YOU KNOW? HMC’S MOST POPULAR VEHICLES IN THE REGION ARE THE MIGHTY TRUCK; THE COUNTY MID-SIZED BUS; AND THE ROBUST XCIENT HEAVY-DUTY TRUCK

A POPULAR PORTFOLIO The HMC line-up has proven popular in the Middle East region thanks to its varied line up from light-duty to heavy duty trucks, mid-sized buses to large buses and vans,

HDC-6 NEPTUNE CONCEPT TRUCK, A HYDROGEN-POWERED CLASS 8 HEAVY DUTY TRUCK The HDC-6 NEPTUNE evolves the Class 8 truck, looking toward the future in design, in-cab technology and propulsion system.

of lines including press, automobile bodies, painting, outfitting, and engine production. The plant uses advanced manufacturing technology of Hyundai Motor Company and the vehicles’ quality is controlled by Hyundai’s quality control system made by Hyundai Motor Company in Korea.

At the conference, participants toured the plant and took a test drive the vehicles produced in Sichuan. During test-driving, participants were very satisfied with the high performance of the vehicles which is similar to the vehicles produced in Hyundai Motor Company Korea plant and confident about the quality of the products. 2020 sees the return of the binennial Global Hyundai Truck & Bus Distributors Convention for all of its distributors in the world to experience HMC’s highly qualified plant and vehicles.

Returning to the Middle East and Africa region, the HD78 GT and Xcient GT are expected to help the company reach its target of selling 20,000 units of vehicles in 2020. It is on course to becoming the third biggest brand in the Middle East and Africa region in 2020 and is targeting the No.1 position by 2021.

In addition to new vehicles, it is developing a TCO analysis tool for HDT buyers that will break-down price competitiveness, operation cost and residual value information. Using this tool, HMC will check its weak points and improve the point for better TCO on behalf of the customer. In addition, HMC is also supplying demo vehicles to potential fleet customers to make let them experience the trucks for themselves and understand HMC’s competitive TCO.

In order to fulfil its environmental responsibilities, HMC continues to develop new and more eco-friendly technology. Entering a new decade, the company continues to be at the forefront of truck technology with Hyundai Motor Hydrogen Mobility Solution winning the secondever International Truck of the Year (IToY) Truck Innovation Award in Nov 2019.

Hyundai Motor Company and H2 Energy set up the Hyundai Hydrogen Mobility joint venture (JV) in April 2019 with the goal of developing an advanced hydrogen mobility ecosystem for the use of fuel cells on trucks. The joint entity began its active progress toward clean mobility in Switzerland with the company’s planning to deliver 1,600 fuel cell electric heavy-duty trucks by 2025.

The IToY Truck Innovation Award was determined by a jury of 25 commercial vehicle editors and senior journalists representing major trucking magazines from Europe and South Africa and recognised Hyundai Hydrogen Mobility Solution’s global approach to the paradigm shift toward clean energydriven mobility in the commercial vehicle sector. The project’s fleet of Xcient fuel cell electric heavy-duty trucks aims to confirm the technical and commercial readiness of vehicles, fuelling stations and hydrogen production techniques to be deployed across Europe – and potentially beyond.

CONTACT Eunji Son Marketing Manager CV Africa & Middle East RHQ Tel: +971 4 365 8225 Mobile: +971 58 952 4804 Email: ejson2@hyundai.com

Hyundai Motor Company #1103, U-Bora Tower, Business Bay, P.O. Box 34406, Dubai, UAE Tel: +971-4-568-7976

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