MAN

BEST-IN-CLASS PERFORMANCE MAN Truck & Bus’ trucks are regarded as highly reliable, able to withstand rugged use while delivering best-in-class performance.

MAN ON THE MOVE

MAN has had a presence in the Middle East region for over 90 years now. The journey that started in 1928 has grown in partnership with our importers. Our trucks and buses have been operating in various countries in the region. MAN Truck & Bus established its direct presence in 2006 with a regional office in Dubai.

Today, MAN offers its products and services through its Importer partners in 13 countries in the Middle East region. Our products comprising the TG range of trucks and MAN & Neoplan buses are in operations in these countries. What is noteworthy is that some of the vehicles that are more than two decades old are still in operations. This is an endorsement of the product engineering capabilities and quality of aftersales service at MAN Truck & Bus.

MAN trucks are regarded as highly reliable, able to withstand rugged use over our products’ typical operating life, while delivering best-in-class performance. The engine range is proven to be powerful yet efficient, consuming lesser fuel, over long duty cycles in demanding conditions. Our vehicles are built on the lightweight concept, which allows customers to carry more payload per trip resulting in more earnings. Even a benefit of about 1t higher payload per trip can benefit operators significantly over the product’s operating life. This strengthens our argumentation for the concept of Total Cost of Ownership (TCO).

As part of our efforts, to enhance our presence in this region, MAN has taken certain initiatives to achieve this objective. These include enhancing partnership with truck Body Builders to offer even more attractive proposition to customers who require vehicles for special application. Already, MAN trucks can be seen in various operations in several markets in Middle East. By partnering with body builders, we will convince new customers to adopt an MAN product to meet their unique requirements. We anticipate our chassis sales to get a boost from such partnerships.

On the aftersales side our primary focus is to increase the density and quality of network partners to deliver highest levels of support to customers. Besides this, we are also looking at introducing business solutions as integrative offers that would include telematics, repair & maintenance contract, extended warranty and ProfiDrive trainings. We will also ensure high levels of parts availability for our customers.

To ensure heightened customer satisfaction, we will be offering a range of training programmes to our partners and customers. MAN Truck & Bus’ premises at Dubai will also be used as a regional training centre and this will be an important step towards strengthening our presence in Middle East and African markets.

“Being a highly diverse region, with markets having their unique dynamics, we see the need to impart training that address specific customer requirements. While we have been offering trainings in the past, with this initiative we believe will help build confidence about MAN among our customers, partners and other stakeholders in the region. Experts at this centre will provide highest standards of training,” Jörg Mommertz, Senior Vice President, Head of Sales Area Middle East, Africa & Latin America (MEA&LA), MAN Truck & Bus SE and Managing Director, MAN Truck & Bus Middle East FZE said. A key aspect of this centre will be the ProfiDrive training for fleet managers, master drivers and drivers.

At MAN, we lay on emphasis on offering an attractive TCO to our customers. The aspects we believe that make for an attractive TCO include long duty cycles, high up time and fuel efficiency, among others, over the product’s operating life. The driver is central to this as his performance beyond the wheel can help the customer achieve best returns on their investments. For drivers, the ProfiDrive training will help them improve their driving skills. The programme includes key aspects

DID YOU KNOW? MAN TRUCK AND BUS MIDDLE EAST OFFERS ITS PRODUCTS AND SERVICES THROUGH ITS IMPORTER PARTNERS IN 13 COUNTRIES IN THE MIDDLE EAST REGION

COMMITTED TO EXCELLENCE MAN Truck & Bus is placing innovation and customer satisfaction at its core to offer the best products and solutions to fleets in the region.

such as information on product features & operations, best driving techniques for varying topographies, attaining the best fuel economy and essential maintenance. Safety is an important feature of ProfiDrive where we help drivers improve their skills. The impact of road safety has a bearing on the society. It also has a direct benefit for our customers who can attain higher operational efficiencies.

At present, the Middle East offers a mix of opportunities and challenges. While global economic slowdown has impacted all markets, there are positive signs in this region that gives us confidence. The region’s economy is expected to recover in 2020, following a lacklustre performance in 2019. There are small but definite trends of economic diversification towards nonoil businesses, supported by government policies and initiatives. In this scenario, MAN expects to do well, and will make all efforts to maintain its position.

This year, 2020 is an important milestone for MAN Truck & Bus. MAN recently launched its new generation truck range, which will initially be on offer for customers in the Europe markets. The new truck sets standards for usability and connectivity. The new truck is not just a truck, but rather an integrated transport solution that makes work easier for the driver, more efficient and more comfortable. The vehicle will impress both transport companies and drivers. “While the introduction of the new truck generation in the Middle East region is a given, we have not yet taken a decision on the timeline. MAN will continue to offer the current TG range and aftersales support,” Jörg Mommertz said.

We want to enhance our relationship with our customers. Besides the typical interactions regarding our products and services, we want to educate them about the concept of TCO. We would advise them about optimal fleet sizes; right vehicle specifications; need for trained drivers & best driving practices; fuel efficiency; right vehicle servicing; use of MAN Genuine parts, etc. Perhaps the most important aspect of operational cost is fuel. While most of the countries in this region benefit from very low fuel prices, even a fractional increase can impact our customers’ earnings. In other words, an innovative approach and customer satisfaction will be at the heart of our business.

Our operations in the Middle East are now part of the new Sales Area that includes Middle East, Africa and Latin America. Over the years, MAN has created a strong footprint in Saudi Arabia, Oman and the UAE with active support of its Importer partners. Our achievement in terms of resilient business, vehicle population and loyal customers, has been a good learning. We want to replicate this in other markets in our Sales Area. We see huge growth potential in the Middle East and Africa with customer requirements for mining, haulage, construction and special application trucks; all of which MAN can provide. A fact well established.

“Our journey started as partnerships with importers and this has helped MAN become a strong name in the Middle East. We will continue to improve and expand these associations in the future. We are committed to the Middle East region and will work with all our stakeholders to reach many more milestones and create benchmarks,” Jörg Mommertz summed up.

TIME FOR A NEW GENERATION

MAN Truck & Bus has delivered its first new generation of trucks in two decades; promising to use state of the art technology to deliver fuel savings and significant reductions in CO2. The new versions of the MAN TGX, TGS, TGM or TGL feature the latest tech in assistance systems, driver orientation and digital networking. The new truck generation thus represents the development of MAN Truck & Bus from vehicle manufacturer to a provider of intelligent and sustainable transport solutions. With fuel savings of up to eight percent, the new MAN Truck Generation achieves significant reductions in CO 2 . The newly developed turn assist helps to prevent serious accidents in urban traffic – four years before the legally prescribed introduction. The lane change assistant also warns the driver of vehicles in the next lanes. MAN has involved customers and drivers in the development of the new generation from the beginning, so that their requirements could consistently be made part of the new vehicle.

JÖRG MOMMERTZ Managing Director MAN Truck & Bus Middle East FZ.

CONTACT MAN Truck & Bus Middle East FZE Street S-101, Jebel Ali Free Zone (JAFZA) South P.O. Box 261987 Dubai, United Arab Emirates Tel: +971 4 821 8888 Email: middleeast@man.eu

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