SCANIA

BUILDING ON ITS HERITAGE IN THE REGION Scania has traditionally been strong in the construction segment in the Middle East but it is also finding success with fleets operating in fuel distribution and waste management.

SCANIA MIDDLE EAST S cania has a long history in the region, having been in the Gulf since 1975 through its renowned local partner in Oman.

With promising growth, Scania Middle East was established in Dubai’s Jebel Ali Free Zone in 2008; initially as a delivery centre for the region to make pre-delivery inspections and operate warehousing within its 20,000sqm state-of-the-art industrial facility.

By 2014, the operation expanded to become a Scania fully-owned business unit; providing comprehensive support including sales and marketing for its trucks, buses and engines, as well as training and after-sales support.

Scania’s well-regarded financial service, Scania Credit started operations in 2016 for the benefit of its growing markets by supporting customers with the purchase of new trucks across the region. The company also supports owners to renew their fleet to the New Truck Generation.

The United Arab Emirates and Saudi Arabia are its biggest markets in the region. Scania also benefits from a strong presence in Oman and Qatar which contribute to a good share of its volumes.

The most successful segment remains the construction segment, where Scania offers robust vehicles precisely suited to its customers’ needs supported by its top-class service.

Tractors, tippers and mixers from its construction truck range are its highest selling models across the region.

Scania trucks handle the toughest conditions with ease while securing an outstanding total operating economy. Fuel distribution and waste management are also very important segments where Scania offers tailor made trucks to provide customers with an outstanding total operating economy.

Scania Middle East currently employs 30 personnel of various nationalities within its headquarters in Dubai (JAFZA). It has a dynamic organization in an international environment, providing comprehensive support to its partners and customers in the region.

Scania’s award-winning New Truck Generation was introduced to the market in 2018 and offers fleet operators state of the art technology for better fuel economy and performance incorporated into a design inspired by the Scania heritage.

The trucks offer features such as the world’s first rollover side curtain airbag; the range is also stronger, safer and aerodynamically optimised.

This new generation has been specifically developed for the utmost performance, says Scania, with a pronounced focus on driver environment, interior space, safety, reliability and operating economy.

Erik Bergvall, managing director, Scania Middle East, says his company was able to capitalise on the launch and carry the momentum over the past 12 months.

“During 2019, we have made some good progress in Saudi Arabia with a partly new organisation, introduction of the New Truck Generation and expansion of the Sales and Service network. Having successfully introduced the new truck generation in all our markets, feedback from customers has been great. Customers are confirming our world class fuel economy and reliability,” explains Bergvall. “We have also entered the Oil and Gas segments through a prestigious and major order of 6x6 Tractor units in Saudi Arabia.”

Targets for 2020 are to grow in all markets and for Scania Middle East to enter new segments and extend its product and service offering.

Bergvall adds: “We aim to take the lead in sustainability by providing our customers not just with the product but complete sustainable transport solutions.

DID YOU KNOW? BY USING CUTTING EDGE CNG ALTERNATIVE FUEL VEHICLES, SCANIA CAN ACHIEVE EURO 6 EMISSION REGULATIONS WHILE REDUCING FLEET TOTAL COST OF OWNERSHIP

TAKING A LEAD IN THE REGION Scania is focused on delivering innovative and sustainable solutions to fleet customers across the region.

We have some very interesting projects related to CNG fuelled vehicles in the region. By using CNG vehicles, Scania can achieve Euro 6 emission regulations while reducing the total operating cost.”

Scania is on a mission to drive the shift towards a sustainable transport system.

The company is trying to pursue this vision in the region by showcasing a wide range of vehicles powered by alternative fuels. Demand is starting to increase for these types of sustainable solutions and Scania Middle East is partnering with customers in order to drive this shift together.

With the new truck generation, Scania’s customers can now invest in improved Total Operating economy. Through improved aerodynamics, new engine concept together with intelligent support systems, the new generation Scania is in the lead when reducing fuel consumption.

Today, Scania not only presents the best trucks on the market, but also the best after-sales services and connected solutions for customer business. Scania can now offer customers, Contracted Service Agreements, Fleet Management Services, Scania Financing as well as Driver Training.

“Scania’s renowned fuel economy further improved through an optimised specification based on the customer operations in combination with a tailormade service offering gives the customer the best total operating economy,” continues Bergvall. “Through our partners we have an extensive service network and offering in all the markets. We offer our customers a wide range of different Contracted Services in addition to the traditional services offer of parts and workshop services.”

“Having worked inside the Middle East during 2009-2013 I am now very much looking forward to be back in this interesting and dynamic region. Our position here is characterised by very long and strong relationships with Scania partners as well as customers.

“In recent years we have taken important steps, introducing our New Truck Generation with outstanding operating economy as well as a much stronger service and financial offering towards our customers. I look forward to continue developing our offering in the years to come, focusing on sustainable transport solutions along with services making our customers operation more efficient and profitable.”

KEY MILESTONES Some of the key benchmark achievements for Scania Middle East over the years are listed below:

1975 – Scania started distribution in Oman through our partners, SATA LLC

1979 – Scania started distribution in Abu Dhabi through our partners, Bin Brook Motors & Equipment LLC

1981 – Scania started distribution in Dubai & N. Emirates through our partners, Al Shirawi Enterprises LLC

1985 – Scania started distribution in the Kingdom of Saudi Arabia through our partners, GCC Olayan

2005 – Scania started distribution in Qatar through our partners, ARACO

2008 – Scania opened its 20,000 sq meter Regional Product Centre in Jebel Ali Free Zone, Dubai

2012 – Scania started its operations and functions in Dubai – Sales, After-sales, Training, Workshop and Used Vehicles

2014 – Scania Middle East was established as a Business Unit for Scania CV AB

2015 – Scania Credit started Cross border operations in the region

2016 – It marked as the 2nd best year in Vehicle deliveries for Scania in the Gulf

2017 – Scania’s Service Network reached 13 points in the Middle East

2018 – Introduction of the New Truck Generation in the Middle East

ERIK BERGVALL Managing Director Scania Middle East FZE.

CONTACT Priya Thomas Marketing & Communications Executive | Scania Middle East FZE Tel: +971 4 8143 743 Mob: +971 56 549 5608 priya.thomas@scania.com

Scania Middle East FZE South West Ring Road 1 Jebel Ali Free Zone, PO Box 262796, Dubai, UAE Tel: +971 4 814 3700 Fax: +971 4 814 3778

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