RENAULT

GLOBALLY RENOWNED, A REGIONAL LEGACY Globally renowned for being sturdy and reliable, Renualt Trucks offers low fuel consumption that delivers greater productivity and enhanced operating costs. The famous brand was one of the first companies to prove that trucks can thrive in the region.

RENAULT TRUCKS

Renault Trucks is a French commercial truck manufacturer with a formidable track record in the region. Always innovating it has been a pioneer in proving that heavy vehicles can be desert-proof and endure – and even thrive – in the challenging conditions of the Middle East and Africa over many decades. Even today, the region remains a vital testing ground and strategically important market for the company.

The origins of Renault Trucks date back to 1894 when Marius Berliet (founder of the company) built the first engine in Lyon, and rapidly built the first the first modern truck, the “M” in 1910.

In 1978 Berliet Merged with SAVIEM (2nd main commercial vehicle manufacturer owned by Renault) and this new company became the only manufacturer of heavy-duty vehicles in France called Renault V.I.

Renault V.I. then launched a completely new style range through the following years, the Renault Magnum in 1992, revolutionary, flat-floored truck which became a reference on the European truck market; then the Renault Premium in 1996, a powerful longdistance truck; Renault Kerax in 1997, the most robust construction truck to work in extreme conditions; and Renault Midlum in 2000, designed to facilitate the day-to-day work of city deliveries.

In 2013, Renault Trucks renewed its entire range of commercial vehicles, Long Haul, Construction & Heavy Construction and Distribution range.

Over €2 billion investment and the most stringent testing Renault Trucks has ever carried out in its entire history. This was the first time that any truck manufacturer has ever renewed its entire range at a single stroke.

Today, Renault Trucks is present in over 80 countries, with 9,500 employees throughout the world. It manufactures vehicles in France at Blainville-sur-Orne (Calvados), Bourg-en-Bresse (Ain), Lyon (Rhône) and Limoges (Haute-Vienne).

In 2018, Renault Trucks sold over 54,000 trucks globally.

Across the Middle East, Renault Trucks supplies transport professionals with a wide range of services and vehicles, ranging from 2.8 to 120 T, that are adapted to local and regional distribution, construction and long-distance activities. Globally renowned for being sturdy and reliable, with low fuel consumption that delivers greater productivity and enhanced operating costs, the model line-up includes D, C and K ranges.

Renault Trucks Greater Middle East, with their head office in Dubai, covers most of the region of Middle East. 21 countries from Sudan to Pakistan.

Renault Trucks first started selling its range in 1999; and then opened a small branch in 2003 to cover all GCC countries. Renault Trucks rapidly signed distributor partnership with big companies in a number of countries including: Oman, Qatar, Dubai, Abu Dhabi and Egypt.

Its major markets in the region are the UAE, KSA, Oman, but it also has new importers in many countries like Pakistan, Iraq, Egypt, Lebanon and Kuwait where its robust and reliable vehicles have high potential.

The company believes it is important to have offices in each of the countries in which it operates and has people on the ground to understand what the customer really wants. Fundamental to its market strategy and philosophy is a desire to work with closely with the importers that are running each country on its behalf as they know and respect the local culture. The trust in its importers is ultimately the key for how it wants to build its infrastructure worldwide.

Renault Trucks understands that its aftermarket support is vital

DID YOU KNOW? RENAULT TRUCKS SOLD OVER 50,000 TRUCKS GLOBALLY IN 2018 AND SUPPLIES FLEET PROFESSIONALS WITH A WIDE RANGE OF SERVICES AND VEHICLES, RANGING FROM 2.8-120T

UNDERSTANDING THE NEEDS OF FLEETS Renault Trucks understands that it needs to offer transport solutions and fleet-friendly help to businesses in the region, its range is built on safety, fuel efficiency, after-sales and vehicle financing.

to customers to ensure that they are a success. Encouragement to use its genuine spare parts and tap into its maintenance programme has been widely successful with the manufacturer notching a significant increase in its parts business last year. The company is now taking this approach further by extending its warranty to two years, which is a demonstration of its confidence in the quality of its manufacturing.

Renault wants to prove that one part is not equal to the other and buying genuine will make a difference. Customers can trust that it is selling the right product for their vehicles. To launch this two-year warranty worldwide at the same time was a strong message to our customers that it believes in the quality of its parts, says the company.

Realising that it needs to offer transport solutions and fleet-friendly help to businesses in the region, its range is built on safety, fuel efficiency, after sales and vehicle financing. However, it has also taken the initiative in the used market with the introduction of Renault Used Services, which opens up the brand to a wider net of fleet operators in the region looking for a value option.

These trucks are typically three or four years old and within a respectable running range of up to 500,000km. Put together at the Bourg-en-Bresse plant in France, the recently introduced T X-Road variants are fitted with all the range’s trimmings including steel bumpers, strengthened cab access and protective grilles mounted over the headlamps. Typically, the trucks are also fitted with the fuel-saving Optidriver transmission (almost every truck sold in Europe is fitted with the automatic transmission).

The X Road upgrades help prepare the trucks for a long life in the Middle East and Africa. Add a fine selection of features and options including added fuel tanks and hydraulics for tippers and trailer roles, reinforced filtration for local conditions and fuel, under engine protection and a roof beacon system, you can purchase the ‘good as new trucks’ with an extendable warranty and save a few dirhams and dollars in the process.

Trucks originally from the European market can be downgraded from Euro 6 to Euro 3 for regional buyers and can be confident of getting a truck that meets the company’s typically demanding standards. Plugging into the existing Renault Trucks International network that stretches across the Middle East and Africa region means that the company can also add a warranty backed-up by the firm’s distributors.

Looking towards the next generation of trucks, the company is stepping up the production of its first fully electric vehicles at its factory in Normandy.

Renault Trucks announced at the start of 2020 that it had signed a contract with the Carlsberg Group to deliver 20 D Wide Z.E. These 100% electric 26-tonne trucks will be delivered later this year.

1894 – In Lyon, Marius Berliet designed and produced a single cylinder engine and made his first petrol car. In 1906, he made his first truck.

1898 – In Billancourt, near Paris, Louis Renault developed a 4 speed gearbox and introduced his first motorised vehicle, a small car with a quarter horse power. He produced the first direct drive utility vehicle (LCV) from 1900 and in 1906 invented the fore runner to the Paris bus.

1914 – At Berliet, 40 CBA trucks were produced each day to join those going to the front at Verdun.

1917 – The first 4x4 truck in 1917 was built by Latil.

1923 – Renault becomes first brand to offer a road-going tractor unit.

1928 – The first diesel engine was fitted to a truck.

1957 – Berliet made the T100, the largest truck in the world.

1955 – Saviem was formed from the merger of Latil, the Trucks division of Renault and Somua.

1978 – Berliet and Saviem merged to form the only HGV manufacturer in France which became Renault Véhicules Industriels, the Trucks division of the Renault Group.

1992 – Renault Véhicules Industriels becomes Renault V.I.

2001 – Renault V.I. became part of the Volvo Group. In 2002, the worldwide brand Renault Trucks was formally constituted.

GREGOIRE BLAISE Vice President Renault Trucks Middle East.

CONTACT Renault Trucks Middle East Jebel Ali Free Zone Dubai Tel: +971 4 803 85 90

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