Hyundai Motor Company

Hyundai

Hyundai Motor Company (HMC) Africa & Middle East Regional Headquarters was established in 2003 and has been in operation for 15 years. The company covers 75 countries in the region and supports 41 distributors in the area.

The company’s major markets in the region include Algeria, Saudi Arabia, Morocco and Jordan. Meanwhile its most popular vehicles are the medium-duty Mighty truck; the County mid-sized bus; and the Xcient heavy-duty truck.

The Hyundai Motor Company Commercial Vehicle Africa & Middle East’s operation has established strong relationships and partnerships with fleets across the region. Thanks to its varied line up from light-duty to heavy duty trucks, mid-sized buses to large buses and vans, it has accrued a long list of major fleet tender wins in the region and received orders from fleet customers including government bodies, defence ministries and construction companies across the Africa & Middle East region.

HMC recently launched two new vehicles, ‘HD78 GT’ and ‘Xcient GT’. Thanks to its new E2.9 Engine, the New HD78, ‘HD78 GT’ (GVW 7.8 ton) has higher performance in terms of max power, max torque and max speed than the HD78. In addition, it provides stronger power and increased durability than HD78. Reinforced frames strengthen durability and rigidity of HD78 GT. Moreover, an enlarged cab space enhances drivers’ convenience and comfort.

HD78 GT offers outstanding customer satisfaction through a wide range of choices, including multiple wheelbase options, a standard cab and a super cab. The reinforced rear axle has a 5,500kg maximum weight ratings so your cargo rides safely without worry. Powertrains are tailored to match respective cargo hauling capacities.

The Xcient GT is a new model of the HMC’s successful HDT Xcient. HMC provides Tractor, Dump and Cargo chassis for the Xcient GT as well as a varied engine line-up from Euro 3 to Euro 5 to meet a variety of market demands. This versatile truck is perfect for all types of environments, such as paved and bumpy roads, and even off-road. Thoughtfully designed to be profit-focused and withstand the most challenging transport conditions, the Xcient GT is equipped with robust components while retaining excellent driver comfort.

Both models are expected to be rolled out across the Middle East and Africa in 2020. Models have recently been delivered to Kuwait, Saudi Arabia and Democratic Republic of Congo, and – ahead of launch event in July - it is planning to provide 41 units of the Xcient GT to Nigeria in H1 2020.

HMC focuses on being a corporate and sustainable force

HMC’s Hyundai Truck & Bus Regional Convention 2019 held in Dubai in March, highlighted the company’s considerable mid- to long-term sales, product, marketing and services ambitions for the region. It also showcased the its special vehicle line-up such as military trucks, 4x4 trucks, and more.

HMC recognises itself not only as a profitmaking organisation, but as an active corporate citizen of the international community and recently donated an Eleccity Eco-friendly electric bus to the historic Petra site in Jordan as a CSR initiative.

Together with PDTRA (Petra Development and Tourism Region Authority) HMC held a bus delivery event and Hyundai trained technicians and drivers who will operate the vehicle. Also, Hyundai supplied infrastructure for the electric vehicle, including an electric charger and charging station. Bus stop stations for the shuttle bus will be also provided by Hyundai as

well as renovation for the existing bus stop with HMC planning to donate a second Eleccity bus in 1Q of 2020.

One of the main strengths of the Hyundai Motor Company brand is its closeness to its distributors and customers, such as its hosting its Commercial Vehicle Product and Marketing Conference in Sichuan where Hyundai has its global plant in China.

Hyundai Motor Company’s plant is a global commercial vehicle participants toured the plant and took a test drive the vehicles produced in Sichuan. During testdriving, participants were very satisfied with the high performance of the vehicles which is similar to the vehicles produced in Hyundai Motor Company Korea plant and confident about the quality of the products.

manufacturing centre which operates a wide range of lines including press, automobile bodies, painting, outfitting, and engine production. The plant uses advanced manufacturing technology of Hyundai Motor Company and the vehicles’ quality is controlled by Hyundai’s quality control system made by Hyundai Motor Company in Korea.

At the most recent conference with invited guests from the Middle East and Africa (MEA) region,

Focused on becoming the number one brand in the region

Returning to the Middle East and Africa region, the HD78 GT and Xcient GT are expected to help with its goal of becoming the third biggest brand in the Middle East and Africa region with it hopeful of ultimately reachingthe coveted numer 1 position. In addition to new vehicles, it has been developing a TCO analysis tool for HDT buyers that will break-down price competitiveness, operation cost and residual value information. Using this tool, HMC will check its weak points and improve the point for better TCO on behalf of the customer. In addition, HMC has also supplied demonstration vehicles to potential fleet customers to let them experience

The Hyundai Motor Hydrogen Mobility Solution won the second-ever International Truck of the Year (IToY) Truck Innovation Award in November 2019.

HMC has supplied demo vehicles to fleets to let them experience the trucks for themselves and understand HMC’s competitive TCO.

the trucks for themselves and understand HMC’s competitive TCO.

Advancing mobility

In order to fulfil its environmental responsibilities, HMC continues to develop new and more eco-friendly technology.

It’s exciting Hyundai Motor Hydrogen Mobility Solution won the secondever International Truck of the Year (IToY) Truck Innovation Award in November 2019 and progress still being made. For the remainder of this decade, the company will continue to be at the forefront of this infanct truck technology. The IToY Truck Innovation Award was determined by a jury of 25 commercial vehicle editors and senior journalists representing major trucking magazines from Europe and South Africa and recognised Hyundai Hydrogen Mobility Solution’s global approach to the paradigm shift toward clean energy-driven mobility in the commercial vehicle sector.

Hyundai Motor Company and H2 Energy set up the Hyundai Hydrogen Mobility joint venture (JV) in April 2019 with the goal of developing an advanced hydrogen mobility ecosystem for the use of fuel cells on trucks. The joint entity began its active progress toward clean mobility in Switzerland with the company’s planning to deliver 1,600 fuel cell electric heavy-duty trucks by 2025. The project’s fleet of Xcient fuel cell electric heavy-duty trucks aims to confirm the technical and commercial readiness of vehicles, fuelling stations and hydrogen production techniques to be deployed across Europe – and potentially beyond.

CONTACT

Hyundai Motor Company #1103, U-Bora Tower, Business Bay, PO Box 34406 Dubai, United Arab Emirates Tel: +971 4 568 7976 Website: trucknbus.hyundai.com

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Hyundai Motor Company’s plant is a global commercial vehicle manufacturing centre which operates a wide range of lines including press, automobile bodies, painting, outfitting, and engine production.