Isuzu – Genavco LLC

Isuzu

Being one of the most visible light- and medium-duty commercial truck brands in the GCC, Isuzu needs no introduction to the region. One of the earliest entrants in the region’s commercial trucking sector, Isuzu today is among the top brands in the segments it operates in throughout the Middle East, and the outright market leader in some countries in the region.

Behind this performance is an expertise in diesel engines and a legacy of excellence in manufacturing that is more than a hundred years old.

Founded in 1916, Isuzu Motors has the longest history of any Japanese vehicle manufacturer.

Down the years, the company has consistently focused on “creation without compromise” in the process of building Isuzu into the company it is today, which is boldly taking up the challenge of global leadership in commercial vehicles and diesel engines while maintaining its tradition of Japanese dedication to quality, attention to detail and technological innovation.

Isuzu believes that commercial vehicles and diesel engines are essential to supporting people’s lives globally as they move things and provide power. The company is proud that by expanding its operations across the globe from Japan, Isuzu products now benefit people in over 100 countries.

After more than a century of excellence, Isuzu says that it is constantly moving forward with an uncompromising commitment to product development, quality, advanced manufacturing systems and customer support to ensure the most advanced safety, economic and environmental performance as well as service standards.

More than 80 years have passed since the first Isuzu truck was pulled out of its factory in Japan, an event that marked the start of Isuzu’s steady rise to its current prominence both as Japan’s best-selling truck manufacturer and as a major force for innovation that is helping to lead the global truck industry. In this time, the company has built over 26 million diesel engines and has earned a reputation of being a manufacturer with a technological edge, which has kept setting the pace for the industry in developing fuel-efficient, low-emission and powerful diesels.

As a result, Isuzu has excelled over other companies in innovations such as the introduction of directinjection systems and turbocharger incorporated with an intercooler, as well as electronically controlled common-rail high pressure fuel injection systems. The excellent reliability and durability of Isuzu engines has earned them many plaudits, such as making them the first and only choice for the Japanese national expedition to Antarctica.

Today, Isuzu has a global diesel vehicle supply network that encompasses Europe, North America, Japan and other parts of Asia. Other than Isuzu, no diesel manufacturer in the world has such a global production and sales network.

The global production network has been further enhanced by two overseas research and development subsidiaries in the US and Germany, backed up by Isuzu R&D in Japan, which contribute to effective development of diesel engines to satisfy the requirements of markets across the globe. Isuzu’s exploits closer to home in the Middle East are no less significant.The brand is doing extremely well in the light commercial vehicle sector in the region, capturing the numero uno position in

Saudi Arabia and steadily growing its market share to become one of the top brands in its segments in other countries such as Oman and UAE.

In the UAE, a market which Isuzu entered in 1982 in partnership with Genavco, the company has steadily grown its market share to become among the most successful light-duty vehicle brands, especially with its N-series range, says Anton Du Plessis, General Manager for Isuzu at Genavco, the exclusive dealer in the UAE.

“We respect and fully support the vision of the UAE leadership to make the country a leader in the region in terms of emission standards. Isuzu is bringing in its Euro 4 compliant vehicles this year and the sophistication levels of our vehicles to be sold in the region from now on will be very high.”

“We believe that our product is among the very best in the segments we are in and the testimony for it is that many fleet owners are very happy with our products.

“At the end of the day, cost of ownership is key to the success of any fleet operator. He wants to reduce his costs as much as possible. Anything from fuel, parts and service to downtime - wherever he can minimise on the cost per kilometre of operation, he will take it.

“Isuzu being one of the world leaders in engine technology, our vehicles have extremely fuel-efficient engines. For any operator, if he cares about fuel economy, our product definitely is ahead of the pack.

“Of course, this region is perceived to have a culture that does not care too much about fuel consumption, but if you’re concerned about your operating costs, that’s one element

“We also offer medium-duty vehicles and our D-Max pick-up truck range, both of which are very successful in the market. Durability, reliability and fuel economy are the three hallmarks of Isuzu vehicles,” Du Plessis adds.

Speaking about the future, he says that after the UAE commercial vehicles sector moved to Euro 4 emission standards in 2018 (as mandated by a change in law), Isuzu has been doing its upmost to support this initiative for cleaner vehicles.

Isuzu also offer light-duty, medium-duty vehicles and its D-Max pickup truck range, all of which are very successful in the UAE market.

With Isuzu’s quality wellknown in the region, the brand has steadily increased its market share in the GCC.

you need to look at, because 30% of a typical fleet’s operating cost is fuel. While parts, service and labour costs are all valid considerations, fleet operators need to look at the revenue that a vehicle is generating for them and that is where Isuzu shines, backed up in the UAE market by Genavco, part of the hugely respected Juma Al Majid group and a name as reliable as Isuzu. For the market here, Genavco is Isuzu.

The future for Isuzu in the region is all about an expansion of its range and services.

The company is even able to supply a line of compressed natural gas-powered trucks to the region, especially in the UAE.

“As the UAE moves towards cleaner fuels, CNG is one of the options that is not only available in this area but also provides a cleaner source of energy,” says Du Plessis. “Our competition will offer you a hybrid vehicle when it comes to that segment of the market, which may be part electric, but is still dependent on diesel, defeating the objective of cutting out diesel emissions. The CNG vehicles in our line-up will offer a much cleaner alternative.”

With Isuzu’s quality well-known in the region, the brand has steadily increased its market share in the GCC. Building on this success, the next step for the company is to introduce its heavy trucks in the region.

Du Plessis says: “Isuzu has obviously got the presence and the reputation in the market on which to base its model range expansion. Wherever you look in the light- and medium-duty sector in the GCC, you see Isuzu trucks running around. Popularising their heavier trucks in the region is the next goal for Isuzu in the Middle East.”

CONTACT

Genavco L.L.C. Zabeel Road, Al Karama PO Box 5563, Dubai, UAE Tel: +971 4 396 1000 Fax: +971 4 396 1308

Industrial Area No.4 Sharjah, UAE Tel: +971 6 5327772 Fax: +971 6 5327776

Mussafah Industrial Area, M 9, PO Box 751, Abu Dhabi, UAE Tel: +971 2 5544611 Fax: +971 2 5544622

Sanaiya Area Al Ain, UAE Tel: +971 3 7215559 Fax: +971 3 7211477

Email: vehiclesales@genavco.com Website: www.genavco.com