Truck&Fleet ME August 2023

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112/AUGUST 2O23

THE PRIME SPOT PUTTING TATA MOTORS IN

Tata Motors talks to T&FME about how the New Tata Prima is helping the Indian powerhouse deliver for fleets in the GCC

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CONTENTS truckandfleetme.com AUGUST 2023 0 1 ALSO THIS ISSUE … CONTENTS COVER STORY 18 / PUTTING PRIMA IN PRIME POSITION Tata Motors talks TCO and toughness of its newest truck and how it is delivering for fleets in the region. NEWS 06 / NEWS FROM THE MONTH Lavajet says its major deal with Al Masaood CV&E and UD Trucks can enhance the waste management sector in Al Ain. LAUNCHES 12 / NEW 2024 MG ZS EV MG Motor launches an update to its most-popular fully electric SUV. MOBILITY 14 / GET YOUR AV LICENCE Daniel MacGregor, Serco Middle East talks to T&FME about the advent of AV licensing in the UAE. MARKET ANALYSIS 16 / GATHERING E-PACE The switch to electric is clearly becoming a popular option with car buyers with the rapid rise in searches, says Cars24. ROAD SAFETY 22 / BEATING THE HEAT Bridgestone talks to T&FME about ensuring drivers stay safe in the summer heat. ROAD SAFETY 30 / FEELING PUMPED Driver safety on fuel courts becomes a question of community safety in the UAE . MOBILITY 32 / THE LONG WALK Allison Transmission and King Long Mark link up for a Hajj fleet operation. 06 16 12 22 30 14

TIME FOR SOME GREEN FLEET ANSWERS

I’ve been struck time and time again about the lack of knowledge - anywhere - about whether it is a good idea to take your fleet ‘green’.

And by anywhere, I really mean anywere. Strip away Europe and its boosted funding into adoption of cleaner emission vehicles and very few people make compelling reasons to make the switch right now. Everyone can see they will have to at some point, but what if you need an excuse right now?

That’s why we’ve launched the region’s first event created for B2B and B2C professional fleets wanting to make the switch to new forms of mobility, those already on their journey to a greener future – and those still searching for an imperative to do do it. Clearly governments and authorities across the region are investing billions into green transportation helping to foster business and consumer demand for cleaner forms of mobility. This is potenially changing the business fundamentals of B2B and B2C professional fleets who must consider how they can adjust to this changing landscape. The Green Fleet Summit is a new kind of event that will gather car rental companies, fleet services and fleet owners of all forms of transportation and mobility services

to discuss how they can join others who have made the transition to being cleaner, greener and more profitable.

Debate will be encouraged and new benchmarks discussedm, but it will also provide practical advice in areas such as investment in charging infrastructure and route planning for vehicles.

And, uniquely, delegates will have the opportunity to experience and test the very latest electric and hybrid vehicles entering the market. By exploring the vehicles coming to the market delegates will able to determine which car, van or mobility solution is suitable for their business requirements. With COP28 around the corner, this is an event that will help companies managing their own fleet or relying on fleet services to understand how they can continue to evolve and what choices they should make to be competitive.

We want an event that cuts to the chase on behalf of professional fleets that are considering whether it is worth making the jump. We also want to bring together those that are already making their switch and the vehicles they are using. I’m reaching out to fleets, OEMs and mobility experts who can help guide the sector through this daunting but exciting time.

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0 2 AUGUST 2023 truckandfleetme.com
WELCOME

MOST POPULAR

FLEET

RTA to invest in truck rest stops and lay-bys in Dubai

LOGISTICS

Talks underway to finalise Bahrain/Saudi railway link

FLEET

Stellantis takes commercial vehicles lead in Europe and makes move in EVs

INFRASTRUCTURE

NEOM green hydrogen project underway at Oxagon

FLEET

Abu Dhabi DMT: Delivery Riders Hub can elevate working environment

CARS

EV searches soar by 60% in first six months of 2023 in UAE

The switch to electric is clearly becoming a popular option with car buyers with the rapid rise in searches, reveals Cars24 report

CARS

Al Masaood Automobiles: Nissan’s NGMO is primed for performance

The Nissan Genuine Motor Oil 5W30 offers up to a 5% improvement in acceleration and a 3% increase in fuel efficiency

FLEET

Trailers: Finding the right fit

The team at JuffaliTrucks talk the evolving Truck Solutions operation and working in tandem with clients to get the right trailer for their fleet

EXPERTS

Waste derived alternative fuels allowing massive CO2 emissions savings

N+P have pioneered the utilisation of waste-derived alternative fuels in various industrial processes for massive CO 2 emissions savings

SAFETY

Almost a third of UAE residents are failing to look after their cars in summer

RoadSafetyUAE's Thomas Edelmann says summer vehicle maintenance is also vital to prevent dangerous vehicle fires

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NETWORK

Lavajet turns to UD waste trucks

FLEET

Elie Salem, area manager, Lavajet, has described a deal to purchase 134 UD trucks from Al Masaood Commercial Vehicles and Equipment (CV&E) as demonstrating the firm’s commitment to enhancing the waste management sector in Al Ain.

Al Masaood CV&E has been collaborating with Lavajet for the last four years to provide aftersales services for Croner and Quester Trucks in the waste management segment, which is utilised by TADWEER - Abu Dhabi Municipality’s Waste Management Centre. Al Masaood

CV&E said that the sale of the new fleet further strengthens its partnership with Lavajet.

As part of the new contract, Euro 5 versions of Quester and Croner trucks will soon operate in Al Ain region.

“We are excited to further reinforce our partnership with Al Masaood CV&E and UD Trucks, as we share a common vision for a greener future,” said Salem.

The UD trucks are equipped with features designed to reduce their environmental impact, increase efficiency and uptime, improve profitability, and optimise the Total Cost of Ownership (TCO).

“The addition of these cutting-

edge UD Trucks to our fleet will play a crucial role in achieving our long-term sustainability goals and creating a cleaner environment. By leveraging advanced technology and safety features, we will enhance the efficiency and safety of our waste management operations, contributing to a cleaner Al Ain City. We are eager to continue working closely with Al Masaood CV&E and UD Trucks to achieve our shared sustainability objectives.”

“Our strengthened partnership with Lavajet, focusing on the integration of UD Trucks, demonstrates our commitment to enhancing the waste management

sector in Al Ain,” said Mohammad El Zeftawi, general manager, Al Masaood CV&E.

“These new vehicles, with their advanced features, will significantly reduce the environmental impact of waste management and promote sustainable practices. We are proud to continue our collaboration with Lavajet and UD Trucks, contributing to a more efficient waste management sector in Abu Dhabi.”

The UD Trucks Quester comes with an automated transmission, whereas the UD Trucks Croner is furnished with an automatic transmission.

KSA RANKS 16TH IN ANNUAL CONTAINER THROUGHPUT ACCORDING TO THE 2023 EDITION OF THE LLOYD’S LIST OF TOP 100 PORTS

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LAVAJET BOOSTS WASTE FLEET THROUGH UD / RTA UNVEILS TRUCK REST STOPS PLAN / DELIVERY RIDERS HUB LAUNCH / RO-RO REMAINS A BOTTLENECK LAVAJET SAYS ITS MAJOR DEAL WITH AL MASAOOD CV&E AND UD TRUCKS CAN ENHANCE THE WASTE MANAGEMENT SECTOR IN AL AIN

RTA TO INVEST IN TRUCK REST STOPS AND LAY-BYS

FLEET

Dubai’s Roads and Transport Authority (RTA) is constructing 19 truck rest stops and lay-bys across several ‘hotspots’ in Dubai in a joint venture with the private sector.

The project includes three Integrated Truck Lay-bys: one in partnership with Abu Dhabi National Oil Company (ADNOC), and two in partnership with Almutakamela Vehicle Testing and Registration. In cooperation with ADNOC, RTA will also construct 16 truck rest stops in Dubai covering six key locations, strategic roads, and logistics hubs that attract a huge number of trucks daily.

These include Sheikh Mohammed bin Zayed Road, Emirates Road, DubaiHatta Road, Dubai-Al Ain Road, Jebel Ali - Lehbab Road, and Al Aweer Road. The total area of the 19 truck rest stops and lay-bys is more than 300,000 sq. m., with a capacity to accommodate over 1,000 trucks and heavy vehicles.

The three Integrated Truck Lay-bys provide a host of services that step up the safety and wellbeing of drivers, such as diesel-refuelling stations, motels, maintenance workshops, restaurants, administrative buildings, prayer rooms, driving training centres, clinics, pharmacies, exchange shops, laundry, and other support services and facilities for the safety and wellbeing of heavy vehicle drivers. The truck rest stops include service facilities, prayer rooms, diesel refuelling stations, restaurants, maintenance workshops, and rest areas for drivers. The three Integrated Trucks Laybys encompass a total area of over 226,000 sq. m., each with a capacity ranging from 120 to 200 trucks and heavy vehicles.

RO/RO REMAINS A BOTTLENECK

LOGISTICS

Project cargo and so called high & heavy goods account for a significant share of rolling cargo handling. But the capacities of the carriers are at their limits, says Ro/Ro specialist Transport Overseas Group (TO Group).

With short transit times and reliable schedules, car and Ro/ Ro carriers have always been a popular alternative for project shipments. But since last year, the capacities of the car carriers have become increasingly limited.

According to media reports (including Hansa‘s special issue on BREAKBULK EUROPE 2023), departures from Northwest Europe by the car carriers are fully booked eight to twelve weeks in advance.

With an 11% growth forecast of high & heavy and heavy-lift cargo volumes expected in 2023, TO Group is offering an alternative via its recently opened New Europe to Asia route via Bahri Line (the National Shipping Company of Saudi Arabia)

As the General Agent for Bahri Line for Northern Europe, a

spokesperson for TO Group said the firm’s clients will be able to rely on its expertise and ability to tap into its secured allocations on vessels. The advantages of using Bahri Line‘s Ro/Con vessels for your Ro/Ro, project, break bulk, heavy lift and container cargoes “are obvious,” added the spokesperson.

DELIVERY RIDERS HUB CAN ELEVATE CONDITIONS

DRIVER SAFETY

The Abu Dhabi Department of Municipalities and Transport (DMT) has launched a new pilot project called the Delivery Riders Hub which it says can improve working conditions for riders. Expected to be initially implemented in September 2023, the project aims to provide a suitable work environment for delivery bike drivers by allocating safe spaces with shaded waiting areas, comfortable seating equipped with air conditioning, and drinking water facilities. These provisions will help ease the hot atmosphere

during the summer weather.

The initiative has been developed in collaboration with government entities, private sector, and non-profit organisations, as part of the department’s efforts to enhance the public appearance of the city, improve the quality of life in the Abu Dhabi Emirate, and promote the Emirate’s status as a preferred global destination for living, working, and investing, said the DMT.

“The pilot project reflects the department’s commitment to enhancing the public appearance of Abu Dhabi city

and improving the quality of life and well-being of the Emirate’s community,” said H.E. Hamad Al Mutawa, Executive Director of the Planning and Infrastructure Sector at the Department of Municipalities and Transport.

“It aims to provide a suitable and motivating working environment for delivery drivers. By investing in improving the working conditions of bike drivers, we contribute to enhancing Abu Dhabi’s position as a smart and inclusive city for all.”

The initiative came following a number of interviews that were conducted with delivery drivers to understand the main issues and challenges they face during their work. The project will be implemented on street (E25) because it is one of the hotspots that are accessible for restaurants and cafes. The new hubs accommodate 10-15 individuals and were designed to be easily produced and assembled.

The project offers several benefits for the delivery motorcyclists.

NETWORK AUGUST 2023 0 7
truckandfleetme.com

AJMAN’S CIVIL DEFENCE FIGHT FIRE IN AJMAN

The civil defence and police forces of Ajman succeeded in extinguishing a fire that started in Tower 2, one of the Ajman One towers, preventing the occurrence of any injuries.

The fire, which was covered extensively in global media, was reported to have been the second one at the complex following a fire in 2016.

Brigadier Abdullah Saif Al

Matroushi, Director-General of Police Operations Department at Ajman Police, was quoted by news agency Wan explaining that the Ajman Police dispatched a mobile emergency management service, in coordination with the Emergency Operations Section, “to enable reporting and testimonies on damages by the building’s residents, as well as a building emergency management team working around the clock to ensure the safety of the site.”

He added that the residents were transported to hotels in Ajman and Sharjah, in cooperation with the Emirates Red Crescent.

AD PORTS SNAPS UP SPANISH LOGISTICS FIRM LOGISTICS

AD Ports Group says it has completed the acquisition of Noatum, a global integrated logistics services provider with a presence across 26 countries, after receiving approvals from all relevant regulatory bodies.

AD Ports Group received the final approval from Spanish Authorities, after it attained regulatory clearance from the European Commission earlier in the year.

The Spain-headquartered

company generated revenue of 1.6 billion euros in the last twelve months and is considered by AD Ports to be a “transformative acquisition” which brings together two major industry players, “each with its strengths and capabilities, to form a global powerhouse in the trade and logistics space.”

Given its significant scope of services, experience, and capabilities, Noatum will assume leadership of AD Ports Group’s Logistics Cluster, with the process

of integrating its businesses and team of 2,800 professionals into the Cluster’s operations commencing immediately.

Captain Mohamed Juma Al Shamisi, managing director and group CEO, AD Ports Group, said: “We are delighted to have obtained regulatory approval for the acquisition, and on behalf of AD Ports Group, I wouldfleet like to welcome Noatum and its entire team to our extended corporate family.

WASTE FUELS MEAN MASSIVE CO2 SAVINGS

GREEN FLEETS

Using waste derived fuels in major energy consuming industries is essential to bring down the CO2 emissions, and advancing toward circularity means including fossil fuel replacements into any industrial process going forward, says Lars Jennissen of N+P Group.

The Dutch-based firm is considered a pioneer in the development of concepts to utilise non-recyclable waste streams as alternative fuels or alternative raw materials. Jennissen is chief development officer at N+P Group and is the eldest of three sons who have been working in the family business of the N+P Group since 2010. Ahead of its appearance at the CarbonZero Global Conference & Exhibition 2023 due to be held in Lyon, France in October, Jennissen said N+P Group will be looking forward to sharing expertise on waste as fuel in the path to NetZero.

“N+P have successfully pioneered the utilization of waste derived alternative fuels in various industrial processes allowing massive CO2 emissions savings. Our strong focus on understanding process where our fuels are utilized made us continuously develop our fuels. We look forward to share some of our insights with other captains of industry and the CarbonZero event is the perfect place for that!” Lars Jennissen, chief development officer N+P Group.

Since joining the family business, Jennissen has developed a technical interest in the production and application of waste derived alternative fuels.

NETWORK 0 8 AUGUST 2023
FLEET
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C M Y CM MY CY CMY K
INSIDE THIS ISSUE: WERIDE GETS ITS AV LICENCE, TATA TALK TOUGHNESS, THE EV MARKET EVOLVES, AND MUCH MORE!

STELLANTIS TAKES CV LEAD IN EUROPE

MANUFACTURERS

In a market still affected by unprecedented disruptions and transformations, Stellantis reports solid performance in the first half of 2023 with almost 1.44 million registrations in Europe 30 (PC+CV), up 5.3% compared with the same period in 2022, achieving a total market share of 19.1%.

Stellantis is riding the momentum in the commercial vehicle market, having confirmed its sales leadership in Europe with almost 292,900 units sold, up 5.3% compared to H1 2022 and with a stable market share of over 30%.

Stellantis is also accelerating its pace towards zero-emission mobility, having climbed the podium in several countries.

The vehicle-maker now has 24 BEVs on the market and will nearly double that by the end of 2024; currently, Stellantis electric vehicles

such as the Peugeot e-208 and New Fiat 500 are topping the charts in the European electrified market. Overall, in the BEV market, Stellantis dominates the A segment (39% share), the B and B-SUV segments (62% and 53% share respectively) and the CV segment (46% share).

Stellantis also launched Free2move

Charge, a 360-degree ecosystem that will “seamlessly deliver charging and energy management to address all EV customer needs, anywhere and in any way”.

Managed by the new Stellantis Charging & Energy Business Unit, Free2move Charge addresses electric vehicle customer needs at home, in their business and on-the-go.

“Thanks to its brands, Stellantis is a true power machine in marketing”, said Uwe Hochgeschurtz, Stellantis COO, Enlarged Europe. “Our brands have a strong footprint, each with their own personality to fit into different areas of the market, delivering growing performance and fostering the entire Company’s future.

“Our solid commercial performance, paired to First Half of 2023 double-digit financial results, serves as proof that we are on track towards zero-emission mobility, which will respect the environment and be accessible to all. I would like to thank all our employees and our partners for their dedication and commitment in achieving these results, while we are taking further steps in the implementation of our Dare Forward 2030 strategic plan.”

NATIONAL FIVE FOR YOUR SAFETY CAMPAIGN LAUNCHED

DRIVER SAFETY

The UAE’s Joint Committee for Security and Safety has officially launched the fourth edition of the national awareness campaign for security and safety at petrol stations for summer 2023, under the theme “Five for Your Safety”.

Running until September 25, 2023, the annual campaign focuses on enhancing safety and security awareness among gas station users. It promotes the adoption of

correct protocols at service stations during fueling to safeguard both customers and service providers.

The joint committee comprises representatives from the Ministry of Energy and Infrastructure, the General Command of Civil Defence at the Ministry of Interior, Emirates National Oil Company (ENOC), Abu Dhabi National Oil Company (ADNOC), and Emirates General Petroleum Corporation (Emarat). As part of this campaign, the Ministry of Energy and

Infrastructure, in collaboration with its strategic partners, will strengthen the UAE’s reputation as one of the safest countries in the world, in line with the nation’s vision for the next fifty years, which aims to ensure the safety of citizens and promote sustainable development while placing the human element at its heart.”

The campaign has been designed to uplift safety and security within society and protect the lives of individuals — the cornerstone

of sustainable development.

It seeks to mitigate the risks and potential damage that could arise from improper fuel filling practises. The campaign will shed light on key guidelines, including adhering to a 30 km/h speed limit when entering the station, refraining from smoking, turning off the engine during fueling, and keeping the vehicle stationary during the refuelling process to prevent hose dislocation.

HE Sharif Al Olama, Undersecretary of the Ministry of Energy and Infrastructure for Energy and Petroleum Affairs and Team Leader of the Joint Committee for Security and Safety, said: “The joint campaign is set to play a pivotal role in enhancing awareness and promoting social responsibility concerning security, safety, and the preservation of lives. We are optimistic that this campaign will resonate positively with the public and foster a comprehensive culture that not only safeguards lives but also bolsters safety within our environment.”

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MG MOTOR LAUNCHES UPDATED VERSION OF ITS MOST-POPULAR FULLY ELECTRIC SUV / RENAULT EXPRESS VAN HAILED AS A GAME CHANGER IN THE UAE

LAUNCHES

SAFE PARKING

360O CAMERAS

The 2024 ZS EV shows off MG’s ev-olution

MG Motor has launched a new, updated version of its most-popular fully electric SUV for the Middle East and North Africa (MENA) region, the New 2024 MG ZS EV.

The British-born car brand’s newest model offers truly affordable, family-friendly zeroemissions driving in a stylish and technologically-advanced package, and is another sign of MG’s commitment to developing cuttingedge New Energy Vehicles (NEV).

Available in select markets across the region – Jordan, Lebanon, Morocco, Palestine, and the UAEthe arrival of the New MG ZS EV follows the recent introduction of the brand’s first plug-in hybrid vehicle, the MG HS PHEV, and represents yet another significant milestone for MG Motor as it expands its NEV portfolio to meet the rising

demand of customers in the region.

According to the firm, the New 2024 MG ZS EV “embodies the next evolution in electric vehicle technology, combining an exceptional driving experience and stylish design with cutting-edge technology at an affordable price point.”

With the option of two powerful battery packs, this electric car “is perfect for daily commutes, weekend getaways, scenic rides, and much more.”

The New 2024 MG ZS EV is equipped with a Permanent Magnet Synchronous Motor, with two battery options of 51 KW and 77 KW delivering a maximum power output of 176.75 PS and a torque of 280 Nm. The range of the vehicle is 280 KM with 51 KW battery pack and 385 kilometres from 77

KW battery pack, allowing for longer distances without charging. Its motor accelerates the car from 0 to 50 km/h in just 3.6 seconds. The advanced automatic transmission provides seamless gear shifts for an extra-smooth drive, while the driver can also choose between three driving modes - Eco, Normal, and Sport - to customise their driving experience further.

An award-winning fully electric model in its segment, the New 2024 MG ZS EV offers a number of different charging solutions, ensuring optimal convenience for its users. With the rapid charging option, the vehicle can be charged up to 80% in just 40 minutes and from a standard charging point, the estimated time takes around 8.5 to 9 hours.

The charging port, located

behind the grille, provides easy access for the user.

An updated charging indicator allows drivers to easily check the car’s battery level at a glance.

The New 2024 MG ZS EV also features a V2L reverse charging function, enabling users to connect external devices and power them using the car’s own battery.

MG’s newest model builds on the expressive design language showcased by the first-generation model.

The New MG ZS EV’s elegant and attractive exterior design makes it a true eye-catcher on the road. Its sleek, grille-less front, ‘Silverstone’ front lights, and newly designed ‘Phantom’ LED tail lamps exude style and sophistication.

The interior offers ample room for passengers and cargo, and the

12 AUGUST 2023 LAUNCHES truckandfleetme.com
NEW 2024 MG ZS EV IS THE ‘NEXT EVOLUTION’ IN EV TECH, SAYS FIRM

IN CHARGE OF SAFETY

The New MG ZS EV comes with ESP as standard, including eight safety functions, with ABS, EBD, CBC, TCS, VDC, HAZ, HHC, BDW enhancing driving stability in extreme road conditions or in situations involving aggressive driving to ensure driving safety.

RENAULT EXPRESS VAN IS A ‘GAME CHANGER’

RENAULT’S LITTLE VAN THAN CAN GETS A UAE LAUNCH AND FEATURES BEST-IN-CLASS STATS

The launch of the all-new Renault Express Van has been hailed as a game changer in some quarters and is clear that there could be a number of buyers attracted to its bestin-class storage volume so no more tilting, or objects having to stick out of the window!

The van has been described as redefining the market with its highquality combination of efficiency, practicality, and safety features.

The Renault Express Van is designed to meet the needs of modern businesses, offering the perfect balance of performance and functionality. Its introduction to the Abu Dhabi market is expected to make a significant impact, providing businesses with a reliable and versatile solution to their transportation needs.

open at 180 degrees to facilitate access to the cargo area. Additionally, the vehicle offers easy driving with cruise control and speed limiter, ensuring a comfortable and stress-free experience for drivers.

COMPETITIVE PRICING

The New 2024 MG ZS EV is available in COM or LUX options, with highly competitive pricing to be announced shortly according to the market. The new model also benefits from the brand’s acclaimed 8 years/200,000 km battery warranty.

foldable rear seat expands the load capacity. In the front, a 10.1” floating touchscreen control panel provides easy access to various features, and the all-digital 7” virtual cluster displays essential information. The 6-speaker sound system creates an immersive 3D sound effect, and multiple USB ports and a wireless phone charger cater to the charging needs of all passengers while on the move.

SPECIFICATIONS

As with all MG cars, the new model is equipped with some of the latest technological features. The Park Assist feature, equipped with 360° cameras, ensures worry-free parking. The vehicle is also equipped with MG Pilot, an advanced suite of partially automated driver-assistance technologies, enhancing driving safety and providing drivers with added confidence on the road.

Batteries 51 KW/77 KW

Range 280 km/385km

Power 176.75 PS

0-50 km/h 3.6secs

80% charging 40mins

The Renault Express Van is powered by a fuel-efficient 1.6-litre engine, ensuring smooth and reliable performance on the road.

With a generous cargo volume of up to 3.3 cubic metres, 191-metre loading length and a payload capacity of up to 750 kg, this vehicle is built to handle the demands of any business. It boasts easy loading capabilities, thanks to its side sliding door with opening width of 716mm and rear doors that

HIGH LOADS 750KG

The Renault Express Van is an ideal solution for businesses in search of a dependable and flexible commercial vehicle. Safety is paramount in the Renault Express Van, which comes equipped with an emergency calling system that automatically connects the driver to emergency services in case of an accident. This feature, along with other advanced safety systems, ensures that drivers and their cargo are well-protected at all times. With the best storage volume in its class with nine storage compartments, the Renault Express Van sets a new benchmark for commercial vehicles, providing ample space for businesses to transport their goods efficiently.

truckandfleetme.com AUGUST 2023 13 LAUNCHES
SPECIFICATIONS Engine 1.6L Cargo volume 3.3m3 Loading capacity 750kg Loading length 191mm Sliding door length 716mm

WERIDE:

LICENCED

TO DRIVE

Daniel MacGregor, Serco Middle East talks to T&FME about the advent of AV licensing in the UAE

News that Sheikh Mohammed bin Rashid Al

Vice President and Prime Minister of the UAE and Ruler of Dubai, has approved the first national license for self-driving vehicles on the UAE’s roads to WeRide has been described as a sign that the UAE is positioning itself to be “at the forefront of the mobility revolution”.

Sheikh Mohammed used his Twitter feed last week that the leading L4 autonomous driving technology company will be the first national-level autonomous driving license in the Middle East and even globally.

With this license, WeRide will conduct various road testing and operations of autonomous driving vehicles in the UAE, he added.

“The recent news of WeRide receiving the UAE’s first self-driving license is a remarkable achievement that paves the way for transformative advancements in transportation,” commented Daniel MacGregor, Chief Growth Officer of Serco Middle East.

“It marks a significant step forward for the UAE in the field of autonomous vehicles, and we commend the government’s forwardthinking approach in embracing innovation, and creating an environment conducive to the deployment of self-driving vehicles.

Prior to receiving this national selfdriving license, WeRide’s Robotaxi had completed public testing and operations on certain roads in the UAE over a year. On June 29th, the Integrated Transport Centre (ITC) in Abu Dhabi announced that as part

of the Eid al-Adha holiday services, visitors to Saadiyat Island and Yas Island in Abu Dhabi can experience free autonomous driving car services, including a model called “TXAI,” which is launched in collaboration between WeRide and the locally listed company Bayanat.

“The announcement is a testament to the country’s commitment to driving progress and becoming a global leader in smart mobility solutions. By fostering an ecosystem that encourages research, development, and adoption of autonomous technologies, the UAE is positioning itself at the forefront of the mobility revolution,” added MacGregor.

“And, as a leading provider of essential public services in the region, we understand the immense potential and benefits that autonomous technologies can bring. This

14 AUGUST 2023 FEATURE truckandfleetme.com
The UAE is positioning itself at the forefront of the mobility revolution”

groundbreaking development signifies the future of transportation. Autonomous vehicles have the potential to revolutionise mobility, making it safer, more efficient, and convenient for residents.

“By leveraging cutting-edge technologies, self-driving vehicles can significantly reduce accidents caused by human error, alleviate traffic congestion, and optimise resource utilisation. In addition, the integration of advanced sensors, artificial intelligence, and connectivity enables autonomous vehicles to navigate and interact with their environment, ensuring safe and efficient transportation solutions.”

WeRide has been actively expanding its autonomous driving products and services internationally, with the Middle East being one of its key focus areas. In March of this year, WeRide officially established its presence in the China-UAE Indurtial Capacity Cooperation Demonstration Zone, forming a local team to further accelerate the commercialization of autonomous driving technology in the UAE region.

MacGregor added: “In addition to the rapid progress in the UAE, WeRide has also achieved remarkable results in Saudi Arabia. In September 2022, WeRide showcased at the 2022 Global Artificial Intelligence Summit held in Riyadh, the capital of Saudi Arabia, and announced its collaboration with the Saudi Artificial Intelligence Company (SCAI) to launch the first dynamic robobus route in Saudi Arabia.

“We believe that partnerships and collaboration are key to unlocking the full potential of autonomous vehicles. As a company dedicated to providing innovative services, we are excited to leverage our experience in supporting innovative transport solutions that will shape the future of smart mobility in the region. By managing complex operations and ensuring regulatory compliance, we support the safe integration of autonomous vehicles into existing transportation systems.

“We extend our congratulations to WeRide on this significant milestone and commend the UAE for its visionary leadership in embracing cutting-edge technologies that support the region’s journey towards a smarter and more sustainable future.”

Sensing change

The brainchild of Tony Han, the former Chief Scientist of Baidu’s Autonomous Driving

Unit, WeRide has accumulated over 13 million KM of public road autonomous driving mileage in six years, forming a diversified commercialisation strategy for autonomous driving with “one platform + three major scenes + five major products.”

In addition to L4-level autonomous driving commercialised operational products represented by its autonomous Robotaxi, Mini Robobus, Robovan, and Robo Street Sweeper, WeRide continues to lay out advanced intelligent driving commercialised products at the L2+/L3 level of vehicle autonomy. It is collaborating with global top partners such as Bosch to make mass-produced advanced intelligent driving products mainstream and autonomous driving technology accessible to consumers.

During the at the 2023 CES event held in Las Vegas, the firm unveiled its latest generation of autonomous driving sensor suite, WeRide Sensor Suite 5.1 (WeRide SS 5.1). The system itself integrates a variety of sensors, including vehicle-grade high-resolution semi-solid-state lidars, side lidars, and high-precision cameras, to achieve 360-degree sensing with no blind spots within a straight line distance of 200m.

Through different configuration combinations, WeRide SS 5.1 can easily

achieve different levels of autonomous driving perception capabilities, from L2 to L4, with flexible adaptation to various driving scenarios, greatly reducing subsequent adjustment and maintenance costs.

The WeRide SS 5.1 roof sensor module adopts a streamlined “wing” design, which significantly reduces the impact of wind resistance caused by the sensor module during driving, and is closer to the design concept of mass-produced vehicles.

Apart from a comprehensive upgrade of the sensor hardware module, WeRide SS 5.1 has also made significant improvements to its in-car visual interaction system. The automatic driving system’s perception of the road environment is now fully upgraded and displayed on the in-car screen with a visual style that is more in line with popular cognitive habits. This allows passengers to have a clearer and more intuitive understanding of the current driving status of the autonomous vehicle, effectively enhancing the riding experience.

As a product that focuses on L3-level advanced intelligent driving, WeRide SS 5.1 is promised to deliver industry-leading performance of the autonomous driving core and full safety redundancy, as well as optimisation of power consumption and cost. This enables the new generation of WeRide SS to truly meet the market demand for large-scale production and have stronger scene-adaptive generalisation capabilities, claims the firm.

AUGUST 2023 15 truckandfleetme.com FEATURE
It marks a significant step forward for the UAE”
STREAMLINED SENSOR SET-UP The WeRide SS 5.1 roof sensor module adopts a streamlined “wing” design, which significantly reduces the impact of wind resistance caused by the sensor module during driving, and is closer to the design concept of mass-produced vehicles.

GATHERING

PACE

The move to electric mobility is gathering pace among UAE motorists according to a new report from CARS24, which showed online searches for electric vehicles in the first half of 2023 have soared 60% compared with H2 of 2022.

The CARS24 Used Car Market Insights H1 2023 Report shows that electric vehicles (EVs) currently make up just over 1% of the UAE car market, but the switch to electric is clearly becoming a popular option with car buyers with the rapid rise in searches.

The movement aligns with the UAE’s drive towards electric mobility. Dubai recently announced plans to grow its electric charging station network by 170% by 2025, from the current 370 to more than 1,000. A report by Arthur D Little ranks the UAE 8th on the global readiness scale for electric mobility, while the improving

infrastructure and rising fuel prices have contributed to a rise in the number of drivers considering purchasing an EV.

“Increasing fuel prices and awareness about environmental impact have amped up the demand for electric cars, with sales expected to reach 15.07k vehicles in 2027. This growth coupled with the UAE’s vision towards a sustainable future with low carbon footprint has seen a rise in EV supportive infrastructure in the country,” said Abhinav Gupta, Gulf CEO at CARS24.

“EV demand is expected to grow 30% annually until 2028. Keeping that in mind, CARS24 has plans in the pipeline to provide full stack EV solutions to our customers, from procurement to refurbishment. With this market constantly evolving, our aim is to develop in-house expertise through our market analysis that will help us cater to the growing demands and hold a significant position in buying, selling, and servicing electric cars.”

Pre-owned perks up

Meanwhile, the CARS24 H1 report also underlines the strength of the UAE used car market and increasing popularity of pre-owned vehicles. According to the report, for every new car sold in the UAE, three pre-owned vehicles are purchased. Additionally, UAE’s increasing population, which is now around 10.2 million people, has increased demand for vehicles.

Subsequently, there has also been strong growth in the pre-owned car market, particularly among millennial car buyers (aged 25-44). Buyers within this segment have increased 20% in the first half of H1 compared with the second half of 2022.

There is a rising awareness among young consumers about the associated costs of owning a new car, with budget and trust in the auto retailer among key considerations when looking at pre-owned cars.

16 AUGUST 2023 MOBILITY MARKET truckandfleetme.com
The switch to electric is clearly becoming a popular option with car buyers with the rapid rise in searches, says Cars24
Increasing fuel prices and awareness about environmental impact have amped up the demand for electric cars”

A THIRD OF UAE RESIDENTS ARE FAILING TO LOOK AFTER THEIR CARS IN SUMMER

An alarming 28% of UAE residents fail to have their cars checked for the summer season, according to the recent survey. This oversight raises concerns as temperatures in the country soar to a scorching 50 degrees Celsius, with authorities and car manufacturers strongly advising owners to perform car safety checks before the summer season to ensure optimal vehicle performance and passenger safety. Audi Abu Dhabi has conducted a new survey aiming to shed light on vehicle safety for UAE drivers during the tough summer season.

Among the 70% who did prioritise car safety checks, the survey found that 35% opted for booking a service with their car dealership, followed by 21% who chose independent garages, and 14% who relied on quick services offered by petrol stations.

In response to the findings, Aftersales Manager at Ali & Sons Motors Abu Dhabi Jeff Stagg emphasised the critical importance of properly servicing the cars before the summer season, saying: “Cars endure the most demanding conditions during the summer in the Middle East. To ensure smooth operation in high temperatures, it is highly recommended to have the engine and AC systems serviced along with tyre checks given the increased risk of them bursting in the hot weather conditions.

Another concerning statistic from the survey indicates that 8% of drivers are uncertain about the appropriate actions to take when faced with an overheating car. Notably, 11% of those unsure fell within the 18-24 age group, with 4% in the age group confessing that they would resort to panic and dial emergency services (999).

“The UAE is one of the most dominant markets and the country’s pre-owned car category is expected to surpass a net valuation of $28.98 billion by the end of 2027. This segment is competitive but cluttered and we assessed that there was a big gap in the region for a brand that operated as one-stop shop for customers. With trust, service and quality being imperative, we created our ethos around these crucial drivers to elevate the entire journey of the ownership,” added Gupta.

More women drivers

The CARS24 report also revealed a rise in the number of female drivers interested in buying a pre-owned car. In the first half of 2023, the number of female buyers on the CARS24 platform rose by 15%, compared with a 13% rise in male buyers.

Toyota and Nissan remain the most popular brands for car buyers with the Toyota Yaris the most

170%

Dubai recently announced plans to grow its electric charging station network by 170% by 2025, from the current 370 to more than 1,000

by Nissan Patrol and Nissan Sunny.

Concluding the report’s findings, Gupta, added: “It is encouraging to see the growth in the industry in the UAE. We have seen a shift in sentiment when it comes to buying used cars among consumers as they are now seeing the value of purchasing a pre-owned vehicle without compromising on quality. As a data driven business, we truly believe that to stay ahead of competitors, it is imperative to build trust, offer impeccable service and quality to not only understand consumer needs but to improve the overall ownership journey of the buyer.”

Meanwhile, the CARS24 H1 report also underlines the strength of the UAE used car market and increasing popularity of pre-owned vehicles. According to the report, for every new car sold in the UAE, three pre-owned vehicles are purchased. Additionally, UAE’s increasing population, which is now around 10.2 million people,

AUGUST 2023 17 truckandfleetme.com MOBILITY MARKET
1-IN-3 ARE PREOWNED CARS According to the CARS24 report, for every new car sold in the UAE, three pre-owned vehicles are purchased.

POSITION

Anurag Mehrotra, VP - International Business and Strategy, Commercial Vehicle Business Unit (CVBU), Tata Motors talks to T&FME about the New TATA Prima and making the famous brand future-ready

18 AUGUST 2023 INTERVIEW truckandfleetme.com
IN PRIME

The name Tata has emerged as one of the most famous industrial powerhouses on the global market and talking to one of the leads in its automotive arm it is clear that it remains fiercely ambitious in the region.

In a wide-ranging interview Anurag Mehrotra, the VP of International Business for the Commercial Vehicle Business Unit (CVBU) of Tata Motors, tells T&FME that the company is fully committed to using its flagship Tata Prima truck and a range of mobility solutions to optimise transportation and fleet costs as the market evolves.

With a substantial presence in the global automobile market, how did Tata Motors’ journey begin in the Middle East?

Tata Motors’ journey began with a resolute aim – to set new industry standards in areas such as total cost of ownership, performance, functionality, connectivity and safety. These standards have consistently driven us to introduce modern commercial vehicles, services and solutions that foster our customers’ business growth.

Our global footprint extends to over 44 countries across Africa, the Middle East, South and South East Asia, South America and CIS, reflecting our unwavering dedication to catering to diverse markets. Our fuelagnostic commercial vehicles, which ranges from sub 1-tonne to 60-tonne cargo vehicles and 10-seater to 51-seater mass mobility solutions, embodies our commitment to versatile solutions. Encompassing small commercial vehicles, pick-ups, trucks and CV passenger segments, our product portfolio exemplifies versatility and adaptability to meet unique market needs.

At the core of our innovation lies state-ofthe-art research and development facilities that continuously pioneer cutting-edge mobility solutions that are smarter, safer and greener. These solutions are rooted in alternative fuel technologies, including battery-electric, CNG, LNG and Hydrogen Fuel Cell technology. With an ambitious target to achieve Net Zero Emissions by 2045, we are reimagining our entire product portfolio and operations to lead the charge towards a sustainable future.

We have made a remarkable journey into the Middle East, a region that has witnessed the transformative power of our commitment to excellence spanning over five decades. For more than fifty years, we

have been empowering businesses in the MENA region with comprehensive mobility solutions that optimise transportation costs and enhance fleet owner profitability.

Tata Motors range of trucks are meticulously engineered to cater to the distinct requirements of the UAE, KSA, Kuwait, Bahrain, Oman and Qatar markets. Our engineering prowess is complemented by an array of customer-centric offerings, including multiple financing options, custom-made service contracts, on-site servicing and extended warranty packages. Through collaborative partnerships with our channel partners, we provide value-added services that offer peace of mind throughout the entire vehicle lifecycle.

In essence, our journey in the Middle East reflects Tata Motors’ global commitment to innovation, excellence, sustainability and the unparalleled experience we strive to deliver to each customer.

How is Tata Motors addressing the needs of the customers in MENA?

The world is currently undergoing significant transformations, much like the pivotal shifts witnessed a century ago when automobiles became a dominant force on our roads. In retrospect, we recognise the profound influence that commercial vehicles have exerted on the global economy, urban infrastructure, Government

policies, industries and our daily lives. These transformations have elevated customer expectations, necessitating extended duty cycles and expedited turnaround times. In this evolving landscape, what was once seen as optional benefits have evolved into essential needs for today. These include factors such as total cost of ownership, safety, reliability, advanced powertrain technology, comfort, convenience, connectivity and customised services and solutions that cater to specific market demands.

In response to these challenges, Tata Motors undertook the task of delivering an all-encompassing solution and introduced our flagship Tata Prima platform – a world-class, smart solution catering to diverse trucking needs. Rooted in the ethos of Tata Motors’ ‘Premium Tough’ design philosophy, the Tata Prima platform serves as the quintessential solution for modern-day trucking.

One of the most ergonomic and safest workhorses, the Prima range of trucks have been developed leveraging the latest design trends that combines comfort and convenience. This range has been developed through invaluable insights from key stakeholders including drivers, fleet owners and customers. Globally, Tata Prima has proven beneficial, as it delivers an optimal overall trip time, better fuel efficiency and a robust design engineered to withstand even the harshest operating conditions.

With both day and sleeper cabins on offer, the Prima platform boasts a multitude of drivetrain choices that can be effortlessly configured for various applications and load capacities. This versatility empowers users to select the optimal options that further amplifies productivity and profits for fleet owners, all while ensuring the lowest possible operational costs.

How is Tata Motors placed to capture the current market trends and be future ready?

In the dynamic landscapes of the UAE and Saudi Arabia, where robust growth is witnessed across diverse sectors, Tata Motors stands poised to harness these opportunities. The UAE’s ambitious goal to double its GDP by 2030 has been a pivotal focus on trading and construction activities. In this pursuit, Tata Motors’ Prima range of trucks emerges as the quintessential solution for cargo movement at ports and terminals. A

AUGUST 2023 19 truckandfleetme.com INTERVIEW
We have made a remarkable journey into the Middle East”
TATA, TCO AND TOUGHNESS Tata has designed the latest Tata Prima offers superlative TCO and builds on its legacy of robustness and toughness.

compelling aspect is our application-specific variant built for the construction sector, which will further contribute towards the economic goals set by the Government.

Similarly, Saudi Arabia is scripting an impressive growth narrative across all sectors, despite global economic headwinds. The non-oil segment, particularly the construction and e-commerce, has emerged as a stalwart contributor to the Kingdom’s real GDP. This exceptional performance, despite global challenges, fosters an environment with optimism for Tata Motors business trajectory within the Kingdom. Notably, the Kingdom’s landscape is adorned with mega construction projects, where Tata Motors enters the picture equipped with our robust Prima range of heavy-duty trucks. These vehicles are not just

means of transport; they signify solutions developed to meet the complex demands of construction and logistics applications.

Complementing the prowess of the Tata Motors Prima range is an array of value-added services, developed to resonate with prevailing customer demands. This line-up is poised for further customisation, resonating with the uniqueness of each customer’s needs.

As we navigate these promising markets, our commitment to innovation, reliability and customer-centricity shapes our every endeavour, ensuring that Tata Motors’ presence becomes synonymous with delivering progress across the UAE and Saudi Arabia.

To be future ready, Tata Motors displayed its dedication to progress and innovation with a showcase of 14 innovative and environment-

KEY FEATURES: TATA PRIMA RANGE OF TRUCKS

Tata Prima offers world-class technology and reliability with aggregates like the proven Cummins engine technology with high pressure common rail which offers optimised output, 16 Speed ZF & 9 Speed EATON manual transmission with light weight design and is equipped with power take off feature.

friendly concepts at the Auto Expo 2023 in India. These concepts stand as a testament to our resolve in shaping the future of cargo and passenger mobility. We continuously explore all opportunities in the alternate fuel space, and the display at the Auto Expo 2023 encompassed a wide variety of technologies like battery electric, fuel cell electric, natural gases and state-of-the-art Hydrogen internal combustion engine. With a wide range of fuel types and platforms, Tata Motors is well positioned to continue to be one of the global leaders in commercial vehicle segment. Our dedication to excellence has been recognised through prestigious awards that acknowledge our products, services, initiatives and the remarkable individuals who drive our success.

Fundamentally, our unwavering customer-centricity fuels our constant evolution, driving the creation of futureready products, services and solutions.

How is Tata Motors prepared to further extend its mobility solutions to other businesses?

Tata Motors commercial vehicles is contributing to major projects throughout the GCC region, fulfilling various customer requirements. We are committed to providing end-to-end solutions for commercial vehicle needs.

Embarking on a journey of evolution, Tata Motors envisions extending the reach of Tata Prima beyond its role in cargo movement at

The Tata Prima is offered in a range of customisation options to suit different Fleet owners’ requirements. The Tata Prima is available in multiple drivetrain options (280HP & 380HP), and additionally offers both low operating cost and low noise emission.

The Prima cabin provides world-class driving comfort and ergonomics with features like HVAC, telematics, tilt & telescopic Steering and a sleeper birth that reduces driver fatigue. Tata Prima’s competitive pricing, fuel efficiency and low maintenance cost contribute to an attractive total cost of ownership.

The tried and tested bogie suspension provides a low ride frequency when the vehicle is loaded, reducing tyre wear and tear as well as total vehicle stress. Fully reinforced, rolled frame made to withstand heavy load; special corrosion resistant paint for higher life.

20 AUGUST 2023 INTERVIEW truckandfleetme.com
What was once seen as optional benefits have evolved into essential needs”
AN ARRAY OF SERVICES The Tata Motors Prima range provides customisation options for multiple applications and is supported by an array of value-added services developed specifically for fleets.

ports and container terminals. This expansion translates into the introduction of new variants tailored to address vital applications that include FMCG, industrial, tipper, construction material and tanker transportation. We aspire to carve a substantial market presence within the heavy truck industry. This mission is underpinned by the strategic embrace of diverse applications, tailored to flourish in high-growth markets like Saudi Arabia and the UAE. In parallel, our footprint will expand with the growth of our after-sales network, an initiative that complements our product offerings.

Our comprehensive after-sales initiative manifests through a range of offerings. We offer the PAN GCC Roaming Warranty and an extended warranty program spanning up to five years. These assurances are accompanied by service and maintenance contracts that cater to the unique requirements of each customer. As a testament to our customercentricity, we provide on-site service offerings, bolstered by dedicated mobile service vans and priority-access service bays, ensuring uninterrupted support. Our extensive distributor network is solidified by a substantial inventory of spare parts and a team of trained and certified technicians, creating a robust after-sales ecosystem.

In conclusion, Tata Motors transcends the role of only a commercial vehicle manufacturer and emerges as a creator of mobility solutions, dedicated to cater to diverse businesses throughout the GCC region.

How is Tata Motors ready to provide mobility solutions in the last-mile and urban deliveries segment in the UAE?

Tata Motors is ready to bring a new dimension in the last-mile and urban deliveries within the UAE, and extending this transformative approach across the expansive GCC region. The realm of last-mile and urban deliveries presents a plethora of opportunities that resonate with Tata Motors’ vision of innovative mobility solutions. We will launch our modern Tata Ultra truck platform in the GCC region, a testament to our dedication to shaping the future of efficient and impactful mobility solutions.

As the GCC region experiences a positive surge within the last-mile and urban deliveries sector, Tata Motors, as a strategic mobility solutions partner, is ready to align our offerings with the evolving market requirements. This dynamic environment echoes with the promise of transformation, and we are ready to meet these demands head-on. Our commitment to enhancing customer experience is reflected

in our forthcoming introduction of the Ultra platform to the GCC market, a move that will instil unparalleled functionality and efficiency into the delivery ecosystem.

The upcoming Ultra platform is a blend of safety and comfort. Crafted with thorough attention, the Ultra range of trucks is an enabler of growing profitability and lower total cost of ownership (TCO) for the customers. The launch of Ultra trucks reaffirms Tata Motors’ position as an industry leader that is committed to fostering innovation while raising the bar of functionality.

The core to the Ultra range

of trucks is its modular platform, a testament to our commitment to adaptability. This modular design is available for diverse applications and in multiple deck length options. This adaptability positions us to address a gamut of operational needs, creating nuanced mobility solutions for varying requirements. The Ultra cabin has undergone rigorous crash testing, comes with top-tier driving comfort and a low noise, vibration and harshness (NVH) levels.

Tata Motors’ strategic readiness to provide mobility solutions in the last-mile and urban deliveries segment stands as a testament to our commitment to set industry benchmarks.

KEY HIGHLIGHTS OF THE TATA PRIMA

Robust build quality: Known for its sturdy and durable make, Tata Prima is built to last. The Prima range of trucks can undergo frequent, demanding operations and can withstand heavy usage in challenging conditions.

High payload capacity: The Prima range of trucks offer significant payload capacity, allowing fleet operators to transport more goods per trip. This efficiency helps reduce transportation costs and increase overall profitability of the fleet owners.

Fuel efficiency: Fleet operators are always looking to minimise operating costs, and the Tata Prima is designed to be fuelefficient. Its engine and drivetrain are optimised for better mileage, leading to reduced fuel expenses over the vehicle’s lifetime.

Comfort and safety: The comfort

of drivers is crucial, especially during long haul transportation. The Prima offers a spacious and ergonomic cabin with features designed to reduce driver fatigue. Additionally, safety features such as anti-lock braking system (ABS) and crashtested, reinforced cabin structure enhance the safety of occupants.

Advanced technology: Tata Prima is equipped with modern technology and features like telematics and on-board diagnostics. These features help fleet operators track and manage their vehicles efficiently, ensuring optimal utilisation and maintenance.

Customisation options: Tata Motors usually offers a range of customisation options to suit different customer requirements. Customers can choose from various configurations, such as cargo body options, cabin types and engine variants, tailored to

their specific business needs.

After-sales support: Tata Motors has an extensive network of service centres and spare parts availability, which is crucial for fleet operators who rely on their vehicles daily. Strong after-sales support ensures minimum downtime and timely maintenance.

Total Cost of Ownership: Fleet owners consider lower total cost of ownership (TCO) when choosing vehicles. With Tata Prima’s competitive pricing, fuel efficiency and low maintenance costs contribute to lower TCO.

Telematics: Tata Prima comes with Fleet Edge, Tata Motors’ connected vehicle platform, which combined with physical world capabilities, offers unique convenience and peace of mind to customer, while providing an opportunity to improve their business.

AUGUST 2023 21 INTERVIEW truckandfleetme.com
Our unwavering customercentricity fuels our constant evolution”

BEATING

THE HEAT

In the blistering heat of the UAE summer, a challenge lurks on the roads – one that not only puts the durability of truck tyres to test but also poses significant risks to both truckers and other commuters. The ever-present debris of worn-out truck tyres scattered across highways is a distressing sight that serves as a sombre reminder of the perils that lie ahead. As the tyres succumb to the relentless heat, the potential dangers they impose on trucks and oncoming traffic cannot be overlooked.

The World Health Organisation (WHO) reports a staggering annual toll of approximately 1.3 million lives lost due to road traffic accidents worldwide. This alarming statistic is further compounded by the fact that between 20 to 50 million people suffer non-fatal injuries as a result of road accidents. Such devastating

numbers demand immediate action and a renewed focus on road safety measures.

In the UAE, another challenge arises with the scorching heat of summer, posing hazards to truck tyres and drivers. The roads often bear witness to the aftermath of truck tyre debris, a common sight that poses dangers not only to the trucks themselves but also to oncoming traffic. As truck drivers brave the extreme temperatures, they endure difficult working conditions in their tireless pursuit to deliver goods and commodities to their destinations.

Regular tyre maintenance emerges as a vital strategy in ensuring road safety and maximising uptime for fleet owners.

Commercial vehicle wheels and components are critical for braking systems as well as bearing big loads by maintaining stability and control. Routine inspections improve safety

while also increasing profitability, particularly with off-road tyres and rims/wheels, which require repair by operators before each shift.

The Bridgestone Group is making significant strides in developing sensing technologies and systems by combining tyres and sensors. These technologies go beyond monitoring road conditions; they also provide essential tyre information, such as wear levels. By leveraging such innovations, Bridgestone continues its mission to support safe and secure mobility for all. As a global leader in advanced solutions and sustainable mobility, Bridgestone transcends the boundaries of tyre design and development. By addressing key customer challenges, the company pioneers the future of tyres. One of the most remarkable advancements is the concept of Airfree Tyres, reimagining tyres by eliminating the need for air.

22 AUGUST 2023 FEATURE truckandfleetme.com
Bridgestone talks to T&FME about ensuring drivers stay safe in the summer heat
Roads often bear witness to the aftermath of truck tyre debris”

This breakthrough technology eradicates issues related to air pressure maintenance and reduces downtime caused by flat tyres, particularly crucial for commercial fleets. Bridgestone introduced one of the world’s first Airfree systems designed to run on class 8 vehicles. Additionally, Bridgestone has set its sights on the rapidly growing electric vehicle (EV) segment, recognising the automotive industry’s transition to electric mobility. Bridgestone’s EV fitments are engineered with industry-leading sustainable technologies that cater to the unique requirements of EVs. Key innovations like TECHSYN help achieve better wear efficiency and reduced rolling resistance while minimising raw material consumption. B-Silent technology reduces tyre noise, ensuring sustainable and lightweight tyres. ENLITEN technology further enhances EV driving by reducing tyre rolling resistance and decreasing tyre weight, thus extending driving range while reducing environmental impact.

Addressing the issue of EV weight, Bridgestone collaborates with various car manufacturers to develop High Load (HL) tyres capable of supporting the increased weight of powerful electric and hybrid vehicles. Bridgestone’s commitment to electric mobility extends to providing Bridgestone OE tyres customised for EVs, demonstrating their dedication to the future of electric transportation. To support the automotive industry’s sustainability ambitions, Bridgestone has partnered with global EV manufacturers like Mercedes EQA and EQB, BMW i3, Fiat 500 EV, Nissan LEAF, and Volkswagen’s all-electric ID.3 and ID.4, among others. Embracing the spirit of innovation, Bridgestone further collaborates with innovative startups like Lightyear, the world’s first long-range solar-powered electric car, and Fisker, for the launch of the all-electric Fisker Ocean. Such collaborations with disruptive newcomers and established industry leaders demonstrate Bridgestone’s commitment to ensuring a sustainable future for the mobility sector.

Tyres, being the only parts of a vehicle in contact with the road, play a critical role in ensuring safe and steady driving. Information on road conditions becomes even more valuable during poor visibility, such as at night. Bridgestone’s pioneering technology, ‘CAIS™ (Contact Area Information Sensing),’ uses sensors attached to tyres to classify road conditions in real-time, providing drivers with essential data to enhance road safety.

Bridgestone’s innovation journey never ceases, continually adding value to

products and services through advanced mobility solutions. MOBOX is a prime example, offering a personalised tyre and car maintenance subscription service that allows drivers to continue their journey with ease and peace of mind. Beyond merely being a tyre company, Bridgestone provides holistic mobility solutions, including smart sensing tyres that utilise AI-powered algorithms to transmit critical data, predicting and preventing maintenance issues. Alongside this, new service tools make it easier to interact with Bridgestone and their expansive service delivery network.

Bridgestone’s dedication to road safety is evident through its campaigns to raise awareness and promote safety in the transportation sector. Collaborating with various organisations, it conducts tyre safety campaigns and health check-ups for truck drivers to ensure their wellbeing while on the road. The numbers from its campaigns speak volumes about the importance of raising awareness for commercial tyre safety.

In joint efforts with the Integrated Transport Centre (ITC) in Abu Dhabi, Al Masaood, and RoadSafetyUAE, Bridgestone rewarded and educated 150 truck drivers while checking 640 truck tyres. Such campaigns play a vital role in identifying issues like under-inflation, over-inflation, damages and missing valve dust caps, all of which have direct implications on road safety.

Truck drivers hold a pivotal role in society, diligently working long hours to deliver essential goods and commodities. The taxing nature of their job can lead to serious health implications. In light of this, Bridgestone MEA launched the successful ‘Eyes on the Road’ wellness campaign that encouraged 1,000 truck drivers to have a health check-up, placing check-up stations at truck stops along major highways in the UAE. During Ramadan 2022, the campaign continued, providing truck drivers with a wholesome experience during the holy month.

Road safety is a shared responsibility, and Bridgestone has collaborated with local partners in Qatar and Egypt, and the UAE, bringing the #CheckedbyBridgestone campaign to these regions. These safety checks encompass tyre, battery, wiper, and safety tool inspections, emphasising the importance of tyre maintenance and road safety in mobility. In conclusion, emerging technologies and innovation play a pivotal role in enhancing road safety and ensuring sustainable mobility for the future. Bridgestone’s relentless pursuit of tyre technology advancements, sustainability initiatives, and road safety campaigns make them a true industry leader. With a focus on innovation, collaboration, and commitment to societal well-being, Bridgestone continues to drive progress in the mobility sector, making our roads safer and our future more sustainable.

AUGUST 2023 23 truckandfleetme.com FEATURE
Tyres, being the only parts of a vehicle in contact with the road, play a critical role in ensuring safe and steady driving”
SUSTAINABLE SOLUTIONS Bridgestone’s commitment to road safety research forms a significant part of its mission as a sustainable solutions company.
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ARAMCO PUMPS MONEY INTO TENDERD AI TECH

EMISSIONS

Wa’ed Ventures, the Kingdom-based venture capital arm of Aramco, announced a strategic investment in Tenderd, a startup specialising in AI-enabled technologies for realtime emissions intelligence. The platform provides customers with AI-generated insights to increase asset utilisation and reduce emissions, targeting heavy industries such as construction and logistics.

“Our investment in Tenderd reflects our commitment to addressing sustainability challenges facing the industrial sector and providing solutions to decarbonise their operations,” said Fahad Alidi, Managing Director at Wa’ed Ventures.

“Tenderd brings transformational solutions to traditional capital-intensive industries such as energy, construction, and logistics sector by utilising AIgenerated insights to increase asset opimisation and reduce emissions.”

Tenderd is backed by top investors, including Y Combinator, Peter Thiel, BECO Capital and Dynamo Ventures. The investment from Wa’ed comes at a Ime when the world is demanding more sustainable pracIces from heavy industries. Tenderd is serving industries that constitute 40% of global GDP. Firms spend $2tn annually operating capital equipment, but a lack of operational intelligence leads to only 50% utilisation, resulting in an excess of 1 billion tons of CO2 and $500bn in costs each year.

Tenderd’s technology addresses these issues by providing companies with realIme insights to make better operational decisions. UlImately, this results in cost savings, beaer resource utilisation, and a smaller environmental footprint.

CONTI NAMED TO SHOE BRABUS SUPERCAR

TYRES

Continental has been selected as the exclusive tyre supplier to the the new Brabus 930, a supercar that is capable of a capped speed of 316 km/h. The Brabus 930 is the most powerful supercar in the tuning company’s line-up. Size 275/35 ZR 21 tyres will be mounted at the front and 335/25 ZR 22 tyres at the rear. This combination gives the 930 hp / 684 kW car a firm grip on the road and enables it to sprint from 0 to 100 km/h in a mere 2.8 seconds.

The V8 super sports car, which weighs in at 2.4 metric tonnes and produces torque of 1,550 Nm, and is based on the Mercedes AMG GT S E Performance.

This super sports car rides on forged wheels in a ten-spoke design – 21 inches at the front and 22 inches at the rear.

The SportContact 7 tyres fitted to them provide spirited, surefooted performance, effectively handling transverse forces and weight when the four-door hybrid coupe accelerates, manoeuvres and brakes. They also accentuate the wedge-shaped appearance of the Brabus 930, says the firm.

The tyre experts at Continental and Brabus have worked together closely for over 25 years to ensure products of the tuning company are reliable and supremely agile. Vehicle tuning companies and original equipment manufacturers have approved Continental’s new SportContact 7 tyres.

RENAULT AND GEELY FORM POWERTRAIN TECH FIRM

POWERTRAINS

Renault and Geely say their new powertrain technology company aims to become the global leader in “developing, manufacturing and the supplying of best-in-class hybrid powertrains and highly efficient ICE powertrain.”

During the signing a binding 50/50 joint venture agreement between the two firms it was confirmed that Aramco is evaluating a strategic investment in this new powertrain technology company following the issuing of a letter of

intent in March earlier this year.

According to the new French and Chinese firms, Aramco’s investment would support the growth of the company and contribute to key research and development across synthetic fuels solutions and next-gen hydrogen technologies.

Synthetic fuels including e-fuels, and hydrogen are part of the solution for decarbonisation in the automotive industry, including for the ICE vehicles on the road today.

The joint venture will be jointly led by Renault Group and Geely, with

equal board members to formulate and execute strategies and set the direction for the joint venture. The initial organization will secure the continuity of the business with two operational centers in charge of the respective operations: Madrid for Renault Group and Hangzhou Bay for Geely. An executive team will be based in the headquarters of the new company, which is intended to be established in the UK, to consolidate operations, build on synergies, and define future plans.

The new joint venture’s complementary product portfolio and regional footprint could offer solutions for 80% of the global ICE and hybrid market. At launch, the new company is expected to supply multiple industrial customers including Renault Group, Geely Auto, Volvo Cars, Proton, Nissan, Mitsubishi Motors Company, and PUNCH Torino. In the future, the joint venture will be capable of providing end to end solutions in powertrain technologies to third-party car brands and will welcome partners to further strengthen the value chain.

AUGUST 2023 27 WORKSHOP truckandfleetme.com

THE

VIP TOUCH

Discover the unique approach that sets Juffali Commercial Vehicles’ Special Vehicles division apart

Vehicle customisation is a popular pastime for enthusiasts in Saudi with drivers prepared to invest time and money into getting the right ride for their needs. But what if you’re a fleet owner that wants to deliver that experience for customers and clients?

Juffali Commercial Vehicles dominates the commercial vehicles and automotive industry in KSA and recently inaugurated the new Juffali Special Vehicles (JSV) division to develop its own exceptional and modern designs in the market.

The division has been set-up to excel in modifying and creating various types of vehicles, including cars, vans, buses, and trucks, with commercial and entertainment features that cater to their customers’ diverse needs.

At Juffali Commercial Vehicles, customer satisfaction has always come first, and the team takes pride in meeting all customer requirements to ensure that each ride is a pleasurable experience. The company’s customisations prioritize comfort, ensuring every ride is smooth and comfortable. With a solid commitment to quality and innovation, Juffali Commercial Vehicles wants to be the ultimate choice for anyone seeking custom-designed vehicles.

“Our focus is on providing unparalleled and individual products to our customers who appreciate the finest quality,” Heiko Schultze, CEO of Juffali Commercial Vehicles, tells T&FME

The VIP difference

Since its launch, the Juffali Special Vehicles Division has dedicated itself to introducing

a range of customised experiences across a range of vehicle types and roles.

The VIP Vehicles category, for instance, boasts small and large vans and buses which offer a premium travel experience. These vehicles are perfect for individuals and groups who value comfort and style while on the road.

On the other hand, the Family Vehicles selection caters to families of all sizes.

Juffali Commercial Vehicles understands that family trips require different types of vehicles, so its Special Vehicles Division offers a range of options such as Motor homes, Camper vans, Special Needs vehicles, and Small Family cars. These vehicles are designed to provide maximum comfort and safety for families, allowing them to enjoy their adventures without any worries.

Whether you’re traveling alone or with

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JSV is providing clients access to a team of highly skilled designers”

your loved ones, the fleet of vehicles has something for everyone, says the firm , with fleet satisfaction and safety prioritised above all else. This ensures that clients can rest assured that they are in good hands when they choose the firm as their travel partner.

“We take great pride in our extensive history of providing a range of top-tier vehicles at Juffali. Our portfolio boasts some of the most esteemed and reputable brands from around the globe, and we remain steadfast in our commitment to upholding the trust and confidence they have vested in us,” adds Schultz.

“Our dedication to offering exceptional quality and reliability sets us apart from the competition, and we are fully committed to continuing this tradition of excellence.”

JSV is a reputable provider of luxury Mercedes-Benz vehicles with a wealth of knowledge and expertise in the vehicle industry spanning over 70 years. An unwavering commitment to delivering exceptional customer service has earned its valued clients’ trust.

“We seek to provide all customers’ wishes through modifications that meet transportation needs and provide the best solutions through consultants dedicated to serving you and, with its expertise, has become a long-established manufacturer of vehicles of all kinds,” says Schultz.

JSV has set itself the goal of demonstrating an unwavering determination to be the global leader in vehicle modification. It plans to achieve this by harnessing the skills of Saudi workers and their vast experience. This objective aligns with the Crown Prince’s vision for a promising future for

DEDICATED DELIVERY

The team at Juffali is dedicated to delivering the utmost value and quality, Ensuring customers satisfaction is its foremost priority, and it has a team committed to providing the highest level of customer care, says Heiko Schultz.

Saudi Arabia, where the “limitless potential for success lies in its people’s beliefs”.

The design process

JSV is taking pride in providing its clients access to a team of highly skilled designers who specialise in customising vehicles. Whether you want to modify a car, truck, or SUV, its team of experts have the knowledge and expertise to bring your design ideas to life.

The firm works closely with its trusted partners, who operate cutting-edge car modification factories, to ensure that every aspect of your vehicle is customised to your exact specifications. From the first consultation to the final product, JSV is committed to offering its clients exceptional service and unparalleled results. Ultimately, the team wants

HASSLE-FREE EXPERIENCE

The team at Juffali is dedicated to ensuring that the experience with the company is hassle-free when purchasing or renting vehicles. It understands the importance of having a reliable and efficient means of transportation, and that’s why it offers a straightforward online contact form that can be used to order a particular vehicle a client’s convenience. JCV is driven to become the premier supplier of special vehicles and buses in the Saudi market.

clients to trust JSV for all their customisation needs and experience for themselves the difference its skilled team can make.

The company is also devoted to providing exceptional service to clients, and is taking great pride in it. The team also prides itself on always being ready to assist if clients require dependable, trustworthy insight and guidance.

Clients are encouraged to sit with the team of experienced sales consultants to realise the personalised solutions that cater to for their unique needs. The consultants possess extensive knowledge and expertise in the industry, and offer reliable and trustworthy guidance throughout the process to final delivery. Vehicles can be adapted to meet specific needs, regardless of a client’s location, whether in KSA or elsewhere.

AUGUST 2023 29 truckandfleetme.com FEATURE
Our focus is on providing unparalleled and individual products”
ADAPTABLE APPROACH Vehicles can be adapted to meet specific need by Juffali’s Special Vehicles Division, regardless of a client’s location, whether in KSA, or elsewhere.

FEELING PUMPED

ABOUT SAFETY

Given how much focus is placed on drivers to ensure they are safe on the highway, it is often forgotten that there are many times when they are still in control of the vehicle and responsible for the safety of others.

Like it’s roads, the UAE’s fuel and petrol stations are busy hives of activity often with dozens of vehicles jostling for space and pump attendants rushing to keep the long queues moving. Most drivers, however, have never been told or instructed on how they should tackle this dynamic environment.

To that end, rhe Joint Committee for Security and Safety in the UAE has officially launched its fourth edition of the national awareness campaign for security and safety at petrol stations for summer 2023, under the theme “Five for Your Safety”.

Running until September 25, 2023, the annual campaign focuses on enhancing safety and security awareness among gas station users. It promotes the

adoption of correct protocols at service stations during fueling to safeguard both customers and service providers.

The joint committee comprises representatives from the Ministry of Energy and Infrastructure, the General Command of Civil Defence at the Ministry of Interior, and also draws major fuel players in the market such as: Emirates National Oil Company (ENOC), Abu Dhabi National Oil Company (ADNOC), and Emirates General Petroleum Corporation (Emarat).

As part of this campaign, the Ministry of Energy and Infrastructure, in collaboration with its strategic partners, is setting out to strengthen the UAE’s reputation as one of the safest countries in the world, in line with the nation’s vision for the next fifty years, “which aims to ensure the safety of citizens and promote sustainable development while placing the human element at its heart.”

The campaign has been designed to uplift safety and security within society and protect the lives of individuals — the cornerstone of

sustainable development. It seeks to mitigate the risks and potential damage that could arise from improper fuel filling practises.

The campaign will shed light on key guidelines, including adhering to a 30 km/h speed limit when entering the station, refraining from smoking, turning off the engine during fuelling, and keeping the vehicle stationary during the refuelling process to prevent hose dislocation.

HE Sharif Al Olama, Undersecretary of the Ministry of Energy and Infrastructure for Energy and Petroleum Affairs and Team Leader of the Joint Committee for Security and Safety, said: “The joint campaign is set to play a pivotal role in enhancing awareness and promoting social responsibility concerning security, safety, and the preservation of lives. We are optimistic that this campaign will resonate positively with the public and foster a comprehensive culture that not only safeguards lives but also bolsters safety within our environment.”

Underscoring the campaign’s role in supporting the government’s commitment

30 AUGUST 2023 FEATURE truckandfleetme.com
Driver safety on fuel courts becomes a question of community safety in the UAE
Safety stands as the cornerstone of our operations at petrol stations and is an area we are constantly developing and enhancing”

to social responsibility, Al Olama said, “This initiative reaffirms the government’s keenness to provide a safe environment for citizens and residents across the nations. It also reflects our vision to provide a sustainable and secure life for everyone.

“Given that fuel is an essential commodity for numerous sectors and individuals, its handling must adhere to safety rules and take necessary precautions to avoid potential accidents or risks. This is the core responsibility entrusted to our campaign.”

“Through our unified cooperation, we seek to broaden the campaign’s outreach and educate as many community members as possible about the significance of safety at petrol stations. It’s through these collective efforts that we aim to establish a safe and sustainable environment for everyone. We urge community members to actively participate in the campaign, abide by its principles and guidelines, take necessary precautionary measures, and handle fuel correctly. This way, we can ensure a safe and sustainable summer for all,” Al Olama added

For his part, Major General Dr. Jassim Mohammed Al Marzouqi, Commanderin-Chief of Civil Defence at the Ministry of Interior, stressed the Civil Defence’s commitment to boosting safety, prevention, and civil protection. By working together within a unified framework, we aim to strengthen the security of our community. As we move forward with our efforts to bolster community security, we recognise the crucial role awareness plays in proactive initiatives, largely due to their transformative impact on attaining strategic objectives.”

“Through the national campaign, we’re joining forces with other authorities to safeguard lives and property. Our comprehensive approach aims to not only raise awareness but also expand its reach within our target communities. In doing so, we hope to bring the UAE’s vision to life and enhance its distinguished reputation on a global scale,” Marzouqi added.

“Safety stands as the cornerstone of our operations at petrol stations and is an area we are constantly developing and enhancing in alignment with ADNOC Distribution’s vision for ensuring the safety of people and the sustainability of our business,” asserted Eng. Bader Al Lamki, Chief Executive Officer, ADNOC Distribution.

He continued: “We therefore attach great importance to joining the national awareness campaign, which allows us not only to educate the public about necessary safety standards at stations but also to equip them with essential safety tools and procedures, thus achieving the highest levels of quality and safety.”

Additionally, H.E. Ali Khalifa Al Shamsi, Director General of Emirates General Petroleum Corporation Emarat, said: “Accomplishing our HSE goals and objectives sits at the top of our priorities at Emarat. We are committed to adhering to professional guidelines, federal and international laws, as well as best practises, to ensure a safe and secure environment for our employees, customers, and assets throughout all our operations.”

“We firmly believe that our HSE objectives are just as paramount as our other core business objectives. As such, we make it our mission to ensure that our employees receive the best training in safety, security, and preventive measures on a regular basis. Our approach is bolstered by open communication and coordination with the relevant governmental agencies in the UAE, and we are in constant pursuit of improvements to existing procedures and security and safety systems.”

GOOD

Al Shamsi also pledged Emarat’s endorsement for the “Five for Your Safety” campaign. “We will harness all our efforts and initiatives to educate the broadest segment of society about the risks associated with improper practises within gas stations and their potential detrimental impact on the safety of individuals and properties.”

AUGUST 2023 31 truckandfleetme.com FEATURE
We firmly believe that our HSE objectives are just as paramount as our other business objectives ”
COLLABORATING ON FUEL COURT SAFETY The campaign brings togeher the UAE’s Ministry of Interior and major fuel players in the market such as: Emirates National Oil Company (ENOC), Abu Dhabi National Oil Company (ADNOC), and Emirates General Petroleum Corporation (Emarat). SAFETY PRACTICES The campaign highlights good driving practices such as adhering to a 30 km/h speed limit when entering the station, refraining from smoking, turning off the engine during fuelling, and keeping the vehicle stationary during the refuelling process to prevent hose dislocation.

KINGDOM COME

Allison Transmission and King Long Mark link up for a Hajj fleet operation

July saw the end of, what has been described as, the largest Hajj pilgrimage in history and Allison Transmission and bus manufacturer King Long provided 40 buses to support this year’s fleet operations.

During the Hajj pilgrimage buses from the Chinese manufacturer served as an important mode of transportation within the country, helping to successfully navigate challenging conditions including the demanding journey between Aziziya and Arafat, which requires extensive start-stop operations. The buses also ensured a seamless connection between Makkah and Madina, further enhancing the convenience and comfort of the pilgrims.

Allison is renowned for its commitment to providing exceptional quality and comfort to passengers. Thanks to its advanced Torqmatic

Series transmissions designed specifically for transit and coach buses, Allison helped play a key role in facilitating the transportation of pilgrims during this year’s Hajj season. Of the 40 buses, 21 were allocated to a customer in Jeddah and the remaining 19 were designated for another in Madina.

The two firms said their successful partnership had supported the Kingdom’s objective of providing an exceptional Hajj experience to pilgrims.

“Allison Transmission is proud to have the opportunity to collaborate with King Long, one of the largest exporters of buses to Saudi Arabia, on this landmark project to meet the transportation needs of the Hajj season,” said Muhammad Ibrahim Khan, Area Manager for Middle East & Pakistan. “The King Long partnership is of utmost importance to us. Aligned with Saudi

Arabia’s objectives for this busy season, our aim is always to offer the highest standards of reliability, durability and comfort for the many pilgrims.”

Allison’s torque converter and Continuous Power Technology eliminate power interrupts resulting in a comfortable and smooth driving experience for both the driver and passengers. The fully hydraulic automatic transmission without mechanical clutches, has less wear and tear also on all parts of the drivetrain and therefore resulting in fewer costly breakdowns and repairs.

Allison, King Long and the bus manufacturer’s Saudi dealer have actively engaged in fostering a strong and mutually beneficial partnership since 2018. Allison’s exceptional service support, extended warranty options and close coordination with fleet operators in conjunction with the dedicated efforts of the King Long team have further contributed to the successful partnership.

NEXT ISSUE: AUTOMECHANIKA DUBAI PREVIEW, STELLANTIS – THE RISING STAR OF THE UAE, AND MUCH MORE

32 AUGUST 2023 PARTING SHOT truckandfleetme.com

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