Truck&Fleet ME January 2024

VEHICLES/ TECH / TRANSPORTATION/LOGISTICS

MIDDLE EAST

117/JANUARY 2O24 LI CENSED BY D U BAI D EVELO PM ENT AU TH O RIT Y

SPECIAL ISSUE

e! u s s i y r a s r e iv n n a 0 io n 1 t e p h u r T s i D f o e d a c e D e h T t es a r b e l e c E T&FM th

CONTENTS

CONTENTS FEATURE

12 / LAUNCH: IVECO GOES ALL IN T&FME is in Spain for IVECO’s full-range launch into a new era of transportation.

ALSO THIS ISSUE …

NEWS

06 / NEWS FROM THE MONTH Trucks take on the desert and COP 28 inspires innovation in the market.

LAUNCHES

10 / BUILT FOR THE REGION JAC launches the irst SUV developed based on MIS in the UAE .

06

10

16

20

22

28

T&FME AT 10

16 / SHIFTING SANDS T&FME looks at how the commercial vehicles industry has seen some remarkable changes over the past ten years.

T&FME AT 10

20 / MOVERS AND DISRUPTORS The way we are getting around our cities has changed drastically over the last 10 years.

T&FME AT 10

22 / AI TECH REVOLUTION Could AI and AVs finally be nearing practical uses in transport and logistics.

INTERVIEW

28 / RENTAL AT THE READY How the launch of a new division dedicated to luxury vehicles is part of Juffali’s Commercial Vehicles business expansion strategy.

INTERVIEW

30 / NAVIGATING THE WATER Transport Overseas Group talks dealing with geopolitics and booming markets.

truckandfleetme.com

JANUARY 2024 01

WELCOME

GROUP MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5483 MANAGING PARTNER VIJAYA CHERIAN vijaya.cherian@cpitrademedia.com +971 4 375 5472

T&FME AT 10 – A MILESTONE FOR THE MAGAZINE Has it really been ten years? As Truck&Fleet Middle East magazine marks its 10th anniversary, it’s an opportune moment to reflect on the journey, the achievements, and the impact this publication has had on the transport and logistics industry in the Middle East.

Over the past decade, Truck&Fleet Middle East has established itself as a cornerstone in the regional transportation sector, providing indepth coverage, insightful analysis, and valuable information. The magazine has been at the forefront of documenting the industry’s evolution, highlighting key trends, technological advancements, and the ever-changing market dynamics.

This milestone is not just a testament to the magazine’s longevity but also to the readers that have supported us all this time. I believe the editors and writers that have contributed over this decade have also been at the core of everything good about the magazine.

I want to thank their dedication to excellence and commitment to delivering accurate, timely, and engaging content has set a high standard in industry journalism. The magazine has served as a vital resource for professionals, offering a blend of

news, expert opinions, and feature articles that cover a wide spectrum of topics from fleet management to logistics and supply chain solutions.

As time has gone on, we have tried to play a pivotal role in fostering a sense of community within the industry.

By organising events, forums, and awards, the magazine has provided a platform for networking, knowledge sharing, and celebrating excellence.

Looking back over the last ten years, we have witnessed and reported on significant industry milestones and challenges. From the rise of electric and autonomous vehicles to the impact of geopolitical events on transportation and logistics, Truck&Fleet Middle East has been there to capture these developments, offering its readers a comprehensive view of the industry’s landscape.

As the magazine embarks on its next decade, the future looks promising.

With the transportation and logistics sector undergoing rapid transformation, there will be no shortage of stories to tell and developments to analyse.

I believe we are well-positioned to continue being a leading voice in the industry, guiding its readers through the complexities of the market and the exciting possibilities that lie ahead.

STEPHEN WHITE EDITOR, TRUCK&FLEET ME STEPHEN.WHITE@CPITRADEMEDIA.COM 02 JANUARY 2024

DIRECTOR OF FINANCE & BUSINESS OPERATIONS SHIYAS KAREEM shiyas.kareem@cpitrademedia.com +971 4 375 5474 PUBLISHING DIRECTOR ANDY PITOIS andy.pitois@cpitrademedia.com +971 4 375 5473 EDITORIAL EDITOR STEPHEN WHITE stephen.white@cpitrademedia.com +44 7541 244 377 ADVERTISING SALES MANAGER BRIAN FERNANDES brian.fernandes@cpitrademedia.com +971 4 375 5479 DESIGN ART DIRECTOR SIMON COBON simon.cobon@cpitrademedia.com DESIGNER PERCIVAL MANALAYSAY percival.manalaysay@cpitrademedia.com PHOTOGRAPHY MAKSYM PORIECHKIN maksym.poriechkin@cpitrademedia.com MARKETING & EVENTS EVENTS & CONFERENCE PRODUCER PAUL GODFREY paul.godfrey@cpitrademedia.com +971 4 375 5470 EVENTS EXECUTIVE MINARA SALAKHI minara.s@cpitrademedia.com +971 4 433 2856 EVENTS EXECUTIVE PRIYANKA RAINA priyanka.raina@cpitrademedia.com CIRCULATION & PRODUCTION DATA & DISTRIBUTION MANAGER PHINSON MATHEW GEORGE phinson.george@cpitrademedia.com +971 4 375 5476 WEB DEVELOPMENT ABDUL BAEIS UMAIR KHAN FINANCE CREDIT CONTROL EXECUTIVE CAMERON CARDOZO cameron.cardozo@cpitrademedia.com +971 4 375 5499 FOUNDER DOMINIC DE SOUSA (1959-2015)

The publisher of this magazine has made every effort to ensure the content is accurate on the date of publication. The opinions and views expressed in the articles do not necessarily reflect the publisher and editor. The published material, adverts, editorials and all other content are published in good faith. No part of this publication or any part of the contents thereof may be reproduced, stored or transmitted in any form without the permission of the publisher in writing. Publication licensed by Dubai Development Authority to CPI Trade Publishing FZ LLC. Printed by Printwell Printing Press LLC CPI Trade Media. PO Box 13700, Dubai, UAE. +971 4 375 5470 cpitrademedia.com © Copyright 2024. All rights reserved.

truckandfleetme.com

Total Cost of Ownership (TCO) reduction

Extended equipment life

Optimized drain intervals

Now you can increase significant savings through a dedicated tool developed and managed by TotalEnergies.

Presenting,

LubAnac is a Industrial Equipment Management System, to help you perform health checks of their equipment with oil analysis that:

Reduces downtime of your machinery

Optimizes the maintenance

Increases the lifetime of your machines

Reduces total cost of ownership (TCO)

totalenergies.ae

ONLINE

MOST POPULAR

FEATURED NEWS

FLEET

CES 2024: Kia reveals all-new, modular vehicle, previewed by the Kia Concept PV5 FLEET

Ducato wins prestigious Large Van of the Year award – again

Future vision presented alongside a multiphase plan that will see PBVs revolutionise the mobility industry, says firm in Las Vegas

FLEET

COP28: NWTN brings Rabdan for visitors to muse on CARS

MG Cyberster To Visit Middle East for the first time

Rabdan MUSE is a large flagship “smart passenger vehicle” with futuristic styling, immense power and long range, says firm

CARS

Euisun Chung: We will not fear failure CARS

BMW Group sales reach new all-time high in 2023

Hyundai Motor Group Executive chair outlines ‘Sustainable Growth through Consistent Change’ in New Year’s Message

FLEET

IVECO and MOET launch the offroad truck IVECO T-Way in Oman FLEET

BEEAH takes delivery of first Mercedes-Benz eEconic collection truck

The new IVECO T-Way is the toughest vehicle engineered for extreme offroad missions; combines robustness, reliability, and comfort

CARS

MG Whale SUV dives into Middle East

FLEET

Al-Futtaim Group lauds Emirati Sustainability Champions

04 JANUARY 2024

Whale grille, Whale-fin outside mirror and Whale-tail spoiler, convey the playfulness, intelligence and grace of namesake, says British brand

truckandfleetme.com

NETWORK

IVECO MASTERS THE DESERT IN NORTH AFRICA / ZAJEL REVEALS ITS GREEN STRATEGY / WISDOM BRINGS FIRST HYDROGEN-POWERED CITY BUS TO THE GCC

NETWORK IVECO takes part in Desert Master challenge in Tunisian desert IVECO PARTICIPATED IN THE FIRST EDITION OF DESERT MASTER, A NON-COMPETITIVE 100% SAND AND NAVIGATION RACE IN THE TUNISIAN DESERT MANUFACTURERS IVECO marked its first foray into the world of desert racing by participating in the inaugural Desert Master, a unique and challenging navigation race set in the heart of the Tunisian desert.

The event, which started near Ksar Ghilane on October 30th and concluded in Djerba, was a celebration of endurance and skill, where participants from around the world drove 4x4 vehicles across five arduous stages over six days.

The Desert Master, drawing inspiration from the famed

Dakar Rally, stood out for its non-competitive nature.

Instead of racing against the clock, the event focused on adventure, driving prowess, and exploration in the expansive dunes. Another notable aspect of the race was its environmental consciousness. .

In this challenging setting, IVECO distinguished itself as the only brand to actively compete with its own vehicle.

The company’s participation was spearheaded by Giuseppe Francesco Simonato, an IVECO Motorsport Specialist, and Bergomi Fulvio, an IVECO

LCV Mechanical Test driver and co-pilot. They took on the desert’s challenges in an IVECO Daily 4x4, navigating the tough terrain without external assistance. Their participation was closely followed and supported by IVECO Africa & Middle East official dealers for the Tunisian market.

Hichem Mechim, Area Manager for Tunisia, representing the Tunisian dealers at the closing award event at Hotel Plaza Thalasso & Spa in Djerba, shared his thoughts on the event. “The Desert Master 2023 was a fantastic competition

and a truly attractive initiative for the market. It also provided an excellent opportunity for IVECO to demonstrate the offroad capabilities of our 4x4 vehicles. We hope this event will generate even more interest in the coming years and involve more of our customers,” he said.

The successful participation of IVECO in the Desert Master 2023 not only highlights the brand’s commitment to showcasing the robustness and versatility of its vehicles but also sets a new standard for adventure and environmental responsibility in off-road motorsport.

AFRICA’S SHARED MOBILITY SECTOR IS SET TO DOUBLE BY 2030, ACCORDING TO RESEARCH BY BOLT AND CONSULTANCY OLIVER WYMAN

06 JANUARY 2024

truckandfleetme.com

NETWORK

FIRST ZERO-EMISSION H2N CITY BUS ARRIVES FLEET

ZAJEL REVEALS GREEN PLANS AS IT COMMITS TO UAE’S NET ZERO 2050 GOAL LOGISTICS

Zajel, one of the leading logistics and courier service companies in the UAE, has embarked on a comprehensive plan to reduce its carbon footprint and contribute to the fight against climate change and environmental degradation.

This initiative aligns with the UAE’s ambitious Net Zero 2050 plan, emphasising the reduction of greenhouse gases like CO2 and CH4, says the logistics firm.

Zajel is adopting a multi-faceted approach to decarbonisation. A key component of this strategy involves raising awareness among its employees about simple yet effective ways to reduce their carbon footprint. To this end, the company is organising educational workshops to enlighten its workforce on the importance and impact of their actions in achieving environmental goals.

“There are small changes everyone can do that would make a difference.

Even if the steps are small, eventually we will all reach the goal of reducing our carbon footprint, which will benefit the bigger goal of net zero 2050,” says Nabeel Al Kharabsheh, Zajel’s General Manager. The company’s dedication to environmental sustainability is further evident in its ISO14001 – 2015 Environmental Management System Certification.

Zajel is not just focusing on internal practices but is also reevaluating its external partnerships.

The company has adopted the use of recyclable materials in all its operations and is actively avoiding the purchase of non-recyclable materials. truckandfleetme.com

Wisdom Motor is cooperating with Abu Dhabi’s Integrated Transport Centre (ITC) of the Department of Municipalities and Transport (DMT) to bring the GCC’s first Zero-emission hydrogen city bus to the UAE capital.

This collaboration, facilitated through its distributor EGME (part of the Al Fahim Group), aims to introduce new green mobility solutions to the Emirate, marking a significant step in the region’s journey towards sustainability. Wisdom Motor will contribute to the ITC’s Green Bus Assessment Programme, aligning with the region’s efforts to embrace sustainable practices. This collaboration signifies Wisdom Motor’s entry into the GCC market, introducing the first 12-Meter Hydrogen City Bus in the region.

Cliff Zhang, Chairman of Wisdom Motor and Chairman of Templewater, the company’s investor, expressed pride in partnering with the ITC. This cooperation not only underscores Wisdom Motor’s commitment to delivering cuttingedge, customised hydrogen-powered vehicles but also highlights the company’s dedication to promoting

sustainable mobility solutions globally.

As a relatively young company, Wisdom Motor’s entrance into the UAE market comesa the Hong Kong company rapidly expands its global footprint, supplying advanced commercial vehicles to multiple countries, including the UK, Germany, France, the Nordics, Australia, Japan, and Korea.

AUTOSTRAD IS LARGEST UAE EV FLEET PROVIDER CAR RENTAL Autostrad claims it is taking a pioneering step toward sustainable mobility by incorporating 200 ‘Rabdan One’ electric cars from NWTN into its fleet, “thus becoming the largest electric vehicle fleet provider in the UAE.” The rental company says the multi-million dollar investment is part of its ambitious plans for expanding its range of energyefficient cars. All 200 newly acquired vehicles have been leased for the prestigious COP 28 event, with the firm saying it

demonstrates its dedication to supporting major international events with sustainable transportation solutions.

“The acquisition of the Rabdan electric fleet aligns with our strategic vision for sustainable mobility,” said Ahmed Abood Al Yafei, Group CEO, Autostrad.

“Additionally, we are pleased that our affiliate company, One Mobility Group shall be responsible for managing after-sales service for Rabdan vehicles in Abu Dhabi, Al Ain & Sharjah, through its extensive network of cutting-edge garages,

assuring a comprehensive and eco-friendly service experience for Rabdan’s customers.”

Karunesh Arya, General Manager of Autostrad, added that Autostrad’s strategic acquisition not only transforms the car rental landscape in the UAE, “but also offers an unparalleled blend of luxury, eco-friendliness, and comprehensive service through the ‘Rabdan One’ fleet. We are committed to the UAE’s vision of achieving sustainable mobility as we aim to have 25% of our fleet as energyefficient by 2030, contributing significantly to our green future.

“Our belief in environmental stewardship drives us to lead by example. This investment is a testament to our dedication to operational excellence and environmental responsibility.

We aim not only to enhance our efficiency but also to reduce our ecological footprint, continually evolving to meet the dynamic needs of our customers and the planet.”

JANUARY 2024 07

NETWORK

SELFDRIVE READIES FOR SURGE IN CAR RENTALS

RIDE HAILING

Selfdrive.ae, a mobility company, anticipated a 30% surge in demand for car rentals during the festive period, encompassing New Year’s Eve and Christmas celebrations. It foresaw an increase in bookings as people plan trips, family gatherings, and festive

getaways. Leveraging advanced analytics and market trends, Selfdrive. ae implemented proactive measures such as expanding its fleet, optimising booking systems, and offering special packages and deals to ensure a seamless customer experience.

In the same context, Selfdrive.

ae announced an exclusive app offer for the festive period. Exclusively accessible through the Selfdrive. ae mobile app, customers could take the opportunity to recieve a guaranteed AED 50 discount on the total amount for monthly bookings on selected cars within the ever-growing Selfdrive.ae fleet.

Focused on monthly bookings and specific car models, the company aims to provide flexibility and affordability to meet the diverse needs of its clientele.

“We are continually striving to enhance the customer experience,” said Soham Shah, CEO and Founder of Selfdrive.ae.

REGENT AND ARAMEX EMBARK ON SEAGLIDER LAST MILE Aramex joined forces with REGENT, a pioneering developer of electric seagliders, under a strategic Memorandum of Understanding (MoU).

This partnership aims to revolutionise middle mile logistics by integrating the cutting-edge seaglider technology into the logistics and transportation solutions provider’s extensive network.

Seagliders, a novel blend of aircraft speed and maritime convenience, could redefine coastal and island connectivity.

The vehicles, operating exclusively over water, are designed to use current dock infrastructure and can travel up to 290 km on present-day battery technology, efficiently transporting people and cargo.

This collaboration will see REGENT and Aramex jointly evaluating the practicality of incorporating high-speed seagliders into Aramex’s logistics framework.

The primary focus will be on identifying feasible middle mile routes where seagliders could transfer goods from major ports

to secondary coastal distribution points, offering a greener and more efficient alternative to conventional transport methods.

Facilitated by the Strategic Development Fund (SDF) as a key investor in REGENT, this initiative marks Aramex’s first steps in deploying seaglider technology in the Middle East, with plans to expand into other vital markets. This move is in line with Aramex’s commitment to setting new standards in express logistics and championing sustainable innovation.

TERRA SECURES NEW FUNDING AS IT BUILDS E-MOBILITY BUSINESS DELIVERY SERVICES

Corporate e-mobility specialist Terra has successfully closed its seed funding round raising $2 million from a group of strategic angel investors facilitating the startup’s revenue generation stage.

Describing the new funds as a significant milestone, the UAE-based firm says it intends to use the funds to enhance its physical and technological capabilities, “offering a smoother and more sophisticated experience for customers while strengthening relationships with key stakeholders and forging new connections ahead of its scheduled Series A funding round.”

Terra provides a battery-swapping and recharging platform along with a line-up of electric vehicles, enabling riders to exchange batteries seamlessly while optimising last-mile delivery and promoting environmental sustainability.

Batteries can be swapped at the firm’s extensive network of swapping stations that are planned to be installed across the UAE. Upgrades to Terra’s electric motorbikes and battery-swapping concept alongside integrating feedback from extensive testing for an optimised product in line with evolving market needs, will be supported by the recent funding. Sourcing its next batch of electric motorbikes and patenting its innovative IP for its unique design and technological processes are also planned.

INSIDE THIS ISSUE: CELEBRATION OF T&FME AT TEN YEARS OLD, T&FME IS ALSO IN SPAIN FOR IVECO’S RANGE LAUNCH, AND MUCH MORE!

08 JANUARY 2024

truckandfleetme.com

2024.tfconference.com

05 MARCH 2024 / DUBAI / UAE

Transforming Logistics, Mobility, and Transportation in a Rapidly Changing Landscape #tfconference2024

PLATINUM SPONSOR

SILVER SPONSOR

SILVER SPONSOR

SILVER SPONSOR

SILVER SPONSOR

SHIPPING PARTNER

PRESENTED BY

Content

Sponsorship

Marketing

Stephen White | +971 58 584 5818 stephen.white@cpitrademedia.com

Brian Fernandes | +971 4 375 5479 brian.fernandes@cpitrademedia.com

Minara Salakhi | +971 4 433 2856 minara.s@cpitrademedia.com

PRESENTED BY

Scan here

Register

now

© 2024 CPI Trade Media. All rights reserved.

LAUNCHES

BRITISH-BORN MG WHALE SUV DIVES INTO MIDDLE EAST / JAC LAUNCHES FIRST SUV DEVELOPED BASED ON MIS IN THE UAE

LAUNCHES 231 HP

TURBOCHARGED POWER

MG Whale SUV dives into Middle East WHALE GRILLE, WHALE-FIN OUTSIDE MIRROR AND WHALE-TAIL SPOILER, CONVEY THE PLAYFULNESS, INTELLIGENCE AND GRACE OF NAMESAKE, SAYS BRITISH BRAND British-born automotive brand, MG is expanding its range of sedans and SUVs in the Middle East as the brand kicks off 2024 with the launch of the all-new MG Whale SUV Coupe. This sporty mid-size SUV is designed to cater to the travel requirements of younger buyers, ambitious professionals and families who reside in urban environments but are always aspiring to add a dash of adventure into their lives, says the venerable brand.

Whale-inspired details like its signature front grille and Baleen daytime running lamps are intended to convey the playfulness, intelligence, and

10 JANUARY 2024

grace of its namesake. Other marine-related cues include Whale-fin door mirrors and a Whale-tail spoiler and gearshift.

Additionally, traits like the two-tone glossy black roof, matte gold bumper accents, chrome dual exhaust pipes, and silver decoration add to the visual appeal of the SUV Coupe. The car also rides on alloy wheels which have a large 19-inch diameter, which is claimed to indicate “its stylistic dominance over its competitors”.

The SUV Coupe offers a well-laid-out, premium quality cabin that will ensure daily commutes and long journeys are quiet, hassle-free, and

comfortable thanks to features like electric seat adjustments with memory seats, dual-zone air conditioning, and a poweroperated panoramic sunroof. The Whale features also a 9-speaker BOSE sound system, 256-colour ambient lighting setup, and the seamlessly integrated dual 12.3inch Curved Panoramic Screen.

A comprehensive list of safety features includes an HD 360°surround view system and a host of active and passive safety features, electronic aids to make the journey incident-free as well as comfortable. Moreover, the MG Whale is built on a chassis with a high-strength structure that is rated for high levels of

torsional stiffness, which will provide maximum protection and a dynamic advantage.

The sleek SUV Coupe is driven by a powerful 2.0L turbocharged engine producing 231 HP and 370 Nm torque which is coupled to a reliable 8-speed automatic gearbox. The forced-induction motor provides the torque necessary to transport five passengers and their luggage swiftly and efficiently, while the low-displacement configuration aided by the 8 speeds of the modern transmission helps minimise fuel consumption, says the manufacturer.

Tom Lee, Managing Director of MG Motor’s Middle East

truckandfleetme.com

LAUNCHES

JAC MOTORS INTRODUCES ‘INTELLIGENT’ JS6 SUV THE JS6 IS THE FIRST SUV DEVELOPED BASED ON MIS STRUCTURE IN THE UAE FORCED TO TORQUE A forced-induction motor provides the torque necessary to transport five passengers and their luggage swiftly and efficiently.

SAFE AND EFFICIENT A comprehensive list of safety features includes an HD 360°surround view system and a host of active and passive safety features, while the low-displacement configuration helps minimise fuel consumption,

operations, commented: “MG’s campaign to deliver great value SUVs continues with the launch of our all-new Whale model.

The MG Whale will be appreciated by those who are progressive and believe in self-expression. The emotive design language draws cues from the whale to reflect power and grace in its lines. It also offers an exceptional list

of comfort options with an affordable package to cater to the demands and needs of our customers in the Middle East.”

The starting price for the MG Whale is USD 23,700 (excluding taxes) and prices for each market will be announced shortly.

All-new MG Whale models will also benefit from the brand’s acclaimed sixyear/200,000 km warranty.

JAC Motors, a leading Chinese automaker has launched its flagship model JS6, the first SUV developed based on MIS (Modular Intelligence Structure) in the UAE. During an exclusive launch event at Al Habtoor Motors’ flagship Deira showroom, JAC Motors unveiled the brand-new SUV to company delegates, stakeholders and media attendees. At the event, the brand-new JS6, designed specifically for young and tech-savvy consumers, was described as introducing an unprecedented ‘interstellar cockpit’ driving experience. This design seamlessly combines dynamic aesthetics, scientific cockpit features, and unparalleled control, setting a new standard in automotive excellence. Under the hood, the JS6 is powered by a 300T direct injection engine with a 1.5L displacement, delivering a maximum power of 181 HP and a peak torque of 280Nm. The engine is paired with a 6-speed manual transmission and a 6-speed dual-clutch transmission, ensuring high efficiency and energy savings.

Built on the lightweight technology of ‘unsprung weight’ by MIS, the JS6 promises braking efficiency, steering control performance, and overall driving comfort and safety. The chassis design, with a lower center of mass, reduces curve

roll, providing better handling and grip for a superior driving experience.

The JS6 is now available for test drives and purchase at JAC Motors dealerships across the UAE. The body of JS6 is said to blend fashion with practicality featuring smooth surfaces and curved forms.

The interior, featuring a ‘Double 12.3’ suspended dual screen, knob shift, paddle shift and other cutting-edge configurations, “exudes luxury and sophistication” claims JAC. The integration of Dxracer, INS diaphragm and a 64-color atmosphere lamp further enhances the overall sense of quality and opulence. Measuring 4605/1890/1700mm in length, width and height, with a wheelbase of 2720mm, the JS6 ensures a relaxed ride experience with its spacious design. The movable bottom plate in the trunk provides versatility and the wax injection process extends the body’s anti-corrosion life to 12 years.

SPECIFICATIONS Engine

1.5l

Power

180.9 hp

Torque

280 Max Nm

Emission

Euro V

Top speed

180 km/h

12 YEARS CORROSION GUARANTEE

SPECIFICATIONS Engine

2.0L Turbo

Transmission

8-speed

Power

231 hp

Torque

370 Nm

Top speed

210 km/h

truckandfleetme.com

JANUARY 2024 11

FEATURE

STRIVING

FOR CHANGE

IVECO presented the renewal of its complete product range and service offering to its Customers, Dealers, Partners and international press at a launch event held in Barcelona, Spain

12 JANUARY 2024

truckandfleetme.com

FEATURE

A

t times resembling a rock concert rather than a truck launch (a rather well behaved Lars Ulrich dropped to reveal IVECO will provide electric and CNG trucks for the world’s biggest rock band’s tour in 2024. Look out for Dave Grohl at the Truck and Fleet Awards in January!), this was an event at a scale that that the Italian firm and the wider truck industry haven’t seen for some time.

The theme of the event, “BE THE CHANGE”, is an invitation to join IVECO in embracing change to win the challenges of the future. In the past four years, the brand has dedicated its energy and re-sources to anticipating the rapid evolution of the market.

It has invested in renewing its products based on customers’ needs and expectations, accelerating innovation through partnerships with best-in-class industry players.

Since 2019 IVECO has increased its market share in Europe from 5% to 8% with a careful pro-gramme of investment in engines, transmissions, a revamped S-Way, and regional expansion in Latin America where it has doubled volumes.

It has also spent Euro 1 billion to develop a multi-energy product offering to provide customers with sustainable and profitable solutions “for every business need.”

It has accelerated the development of its electric vehicle offering and set up a dedicated manufacturing hub in Ulm, Germany, where it manufactures the first IVECO heavy-duty electric-born truck. It has become more connected to the customers’ businesses by building a 360-degree ecosystem around their vehicles and requirements, taking another step forward in its servitization strategy. In a highly dynamic industry, IVECO has quickly evolved to become the trusted partner of its customers, supporting them as they address change and successfully overcome challenges.

Luca Sra, President, Truck Business Unit, Iveco Group, said: “Striving for change is a full-time job to which we have dedicated all our resources over the last four years. In 2019, we started a new journey, driving a profound evolution in IVECO by keeping our eyes focused on the customer and tailoring our offering to their needs, throughout the vehicle’s lifecycle and beyond.

“We worked hard and fast, humbled by the trust that our customers placed in us, and today, we are opening a new chapter in our history.

With the Full range Model Year 2024 launch, we demonstrate our capacity to fearlessly move truckandfleetme.com 13 OCTOBER 2023

INCREASING MARKET SHARE Since 2019, IVECO has increased its market share in Europe from 5% to 8% with a careful pro-gramme of investment in engines, transmissions and regional expansion in Latin America where it has doubled volumes.

forward and fight in our customers’ corner, supporting their success with a 360-degree mobility ecosystem, the choice of the technology that best suits their needs across all segments, and the most extensive service offer.”

Renewal of the entire range

IVECO has renewed its entire product range all at once for the first time in its history with its 1-billion-euro investment, the biggest it has ever made. In developing this stateof-the-art line-up, IVECO has focused on four pillars: business productivity, driver experience, sustainability and connectivity.

The new features and innovations, built around customer’s businesses and aimed at making drivers’ lives easier and more comfortable, cover all vehicle systems.

We form one team.

We want to be a reliable partner for dealers and customers”

Improvements range from propulsion, such as the introduction of a state-of-the-art engine in the heavy-duty segment, and ergonomics with the adoption of driver-centric and car-like feel and functionalities, to advanced Human-Machine Interface with enhanced onboard technology for safer driving.

Connectivity is now standard on all IVECO models and during the Barcelona event, Pablo Cebrián, vice-president for Product Development and Engineering at IVECO, said that the company has been focused on placing the commitment to business productivity at the heart of new range.

IVECO’s aspiration to move society forward and power the sustainable transformation of the transport industry drives its multienergy approach, which offers customers a choice in the technology that best matches their operational and business requirements.

Guided by the principle that technology must adapt to the mission and meet mission targets, IVECO has developed electric versions of its light and heavy ranges while continuing to improve its internal combustion engine vehicles, including those running on natural gas, to reduce their environmental impact.

IVECO complements its vehicle offering with a rapidly evolving ecosystem of solutions - IVECO Services - designed to support customers in managing their vehicle or fleet easily and efficiently, reduce their Total Cost of Ownership and ensure their business profitability. The offer also includes services developed to enhance the drivers’ lives on the road, improving their comfort and safety.

IVECO is also supporting its customers’ transition to zero-emission mobility with

BIGGEST-EVER INVESTMENT IVECO has renewed its entire product range all at once for the first time in its history with its 1-billion-euro investment, the biggest it has ever made..

truckandfleetme.com JANUARY 2024 13

FEATURE

FREEING UP CAPITAL FOR FLEETS IVECO CAPITAL offers customers a comprehensive financial solution for electric vehicles, as well as the whole IVECO range, including financing, leasing and insurance services in all markets.

eMobility-dedicated services designed to facilitate the switch to electric vehicles by increasing productivity, reducing TCO, and maximising the vehicle’s range and energy efficiency. GATE (Green & Advanced Transport Ecosystem) is an innovative all-inclusive pay-per-use business model for the long-term rental of “green” commercial vehicles to offer “peace of mind” to customers wanting to access electric mobility. Additionally, IVECO CAPITAL offers customers a comprehensive financial solution for electric vehicles, as well as the whole IVECO range, including financing, leasing and insurance services in all markets.

Simone Olivati, president, financial services, said Iveco Capital portfolio has increased by 40% in three years.

“We form one team. we want to be reliable partner for dealers and customers.

We are evolving into MaaS. All financial

We want to consolidate leading position of Eurocargo and we aim to be the TCO benchmark in the heavy truck industry”

A NEW IDENTITY IVECO marked the opening of a new chapter in its history – the culmination of a journey that began 48 years ago – with the unveiling of a new brand identity that embodies the concept of change.

14 JANUARY 2024

solutions are now available to all customers with bundled support services which leave customers free to focus on their fleet.”

A powerful symbol of change

IVECO marked the opening of a new chapter in its history – the culmination of a journey that began 48 years ago – with the unveiling of a new brand identity that embodies the concept of change. The new logo stands tall in black, expressing the brand’s dynamism and innovation while maintaining a proud link with the brand’s history: a flash of light in the blue energy colour at its heart represents the crossroads between IVECO’s heritage and its new energy future.

This new brand identity, which illustrates how IVECO moves forward to serve a rapidly evolving modern society while maintaining a strong connection with its solid roots, will accompany IVECO’s product and service

evolution in the years to come, said the firm. The 2024 Daily van range, a staple of Iveco’s offerings, continues to diversify its propulsion options, catering to various user needs. The new Daily model has also seen significant improvements.

Its diesel engine now boasts a 10% reduction in emissions, and the interior has been redesigned for greater space and ergonomics. There is also a new lightweight package available to buyers, enabling even greater fuel savings.

Really energy efficiency was at the forefront of many of the developments revealed in Spain, with Marco Liccardo, head of engineering, emphasising a significant reduction in emissions to enhance product sustainability. The focus was on the Cursor 13 multi-fuel engine, with the ambitious goal of achieving zero-emission vehicles by 2040.

Currently, with 100,000 connected vehicles, Iveco is aiming to increase this to half a million by 2030. The 2024 lineup, including the new Daily, Eurocargo, and S-Way, represents a new gen-eration of vehicles designed around a more connected driver.

These models integrate advanced technologies for interactive user-vehicle experiences, boosting productivity. Enhanced connectivity features, innovative interfaces, predictive driving with GPS support, and mirror cams that offer aerodynamic advantages and fuel savings are part of this technological leap.

Enhancing driver connectivity for improved safety is also a priority, incorporating new ADAS systems.

Iveco is also introducing systems to monitor the driver’s vital parameters, aiming to improve performance and reduce unplanned stops by 30%, thereby increasing competitiveness by 50%. This suite of technologies, overseen

by GATE (Green & Advanced Transport Ecosystem), bridges the present with the future.

The Eurocargo truck and the S-Way truckandfleetme.com

FEATURE

continue to feature the renowned Cursor 13 diesel and natural gas engine, while the Eurocargo will also include the Tector 7NG engine, courtesy of FPT Industrial’s technological prowess. The most powerful S-Way models boast engines with up to 589 HP and 2,800 Nm of torque, and a more efficient long-distance version offers 500 HP and 2,600 Nm of torque.

“We want to consolidate leading position of Eurocargo and we aim to be the TCO benchmark in the heavy truck industry,” said one executive.

Development has focused on reducing emissions with advanced route planning powered by AI and the Cursor 13 multifuel engine which was described in Barcelona as the most disruptive engine from Iveco since 1990s.

FPT Industrial’s Neeta Khare said it is presenting three different power lines for its sister company, including battery packs, a battery management system (BMS) and eAxle drive systems for IVECO’s heavy duty trucks.

In the realm of electric vehicles, Iveco is set to make significant strides.

By 2030, the brand an-ticipates that 50% of its production will be electric.

Striving for change is a fulltime job to which we have dedicated all our resources over the last four years”

The eDaily and S-eWay are prime examples of this shift. The eDaily, ideal for urban use, features four battery packs with a 148 kWh capacity and a 140 kW motor, ensuring up to 400 kilometers of autonomy. It also offers a fast charging option, extending the range by 100 kilometers in just 20 minutes.

Neeta Khare added that FPT and Iveco faced a unique challenge to develop the electric van with its 148kWh batteries, 400Nm and ePTO of up to 50Kw to ensure it could tow 3.5t, She proudly stated that the vehicle now holds Guinness World Record with heaviest weight towed by an e-van.

The S-eWay, meanwhile, is Iveco’s first fully electric and connected truck, and is a powerhouse with 645 HP and nine battery packs, allowing for up to 500 kilometers of range.

Arriveing in the market alongside the electric vehicles are a broad set of services for the entire electric range which features an expanded emobility service portfolio including range prediction and advanced battery management.

“We don’t want to beat range anxiety. We want to beat change anxiety,” said Khare.

NEW POWER OPTIONS FPT Industrial’s Neeta Khare said it is presenting three different power lines for its sister company, including battery packs, a battery management system (BMS) and eAxle drive systems for IVECO’s heavy duty trucks.

truckandfleetme.com

METAL, ELECTRICITY AND SUSTAINABILITY To close the launch event, a special announcement was made about a partnership between IVECO and rock legends Metallica. IVECO will support Metallica during the European leg of their M72 World Tour, running from May to July 2024, with electric and natural gas trucks ac-companying the band across various locations, and IVECO electric and gas minibuses serving as shuttles during the concerts. The IVECO vehicles will help reduce the tour’s CO2 emissions, and several other initiatives will be implemented based on the core values of environmental sustainability and social responsibility embraced by both the brand and the band. The theme song for the full MY24 range is “It’s Electric” performed by Metallica.

“Luca Sra, President, Truck Business Unit, Iveco Group, said: “Today, we are opening a new chapter with the Model Year 2024 full range, which demonstrates our ability to ‘be the change’. Remaining true to our nature of ‘humble fighters and fearless creators’, we support our customers with a 360° mobility ecosystem, a choice of technologies that best suits their needs across all segments, and one of the most advanced and extensive service offers on the market. Bolstered by nearly 50 years of history, this launch is truly electric both for our cutting-edge e-trucks and e-vans, and for the energy that the entire IVECO team is putting behind driving the road of change.”

JANUARY 2024 15

T&FME AT 10

SHIFTING

SANDS

T&FME looks back at the big changes in the Commercial Vehicles and Fleet sector over the past decade

T

he commercial vehicles industry has seen remarkable changes over the past ten years, driven by technological innovation, environmental concerns, and evolving market needs. While challenges remain, the future of the industry looks promising with continued advancements and growth opportunities.

Since T&FME started a decade ago, the commercial vehicles industry has undergone significant transformations driven by technological advancements, environmental concerns, regulatory

16 JANUARY 2024

changes, and evolving market demands.

This article will explore the key changes and trends that have shaped the commercial vehicle sector from 2014 to 2024.

One of the most notable shifts in the commercial vehicle industry, at least globally, is the move towards electrification and alternative fuels. In response to growing environmental concerns and stringent emission regulations, manufacturers have increasingly focused on electric vehicles (EVs), hybrids, and vehicles powered by alternative fuels like hydrogen, natural gas, and biofuels. This trend is not only seen in light commercial vehicles but also in heavy-

The GCC countries have been actively working to diversify their economies”

duty trucks and buses. Companies like Tesla, Nikola, and traditional manufacturers such as Daimler and Volvo have made significant investments in electric truck development.

The integration of advanced driverassistance systems (ADAS) has paved the way for semi-autonomous and, potentially, fully autonomous commercial vehicles.

These technologies include adaptive cruise control, lane-keeping assistance, and automated braking systems. Moreover, the rise of connected vehicle technology has enabled better fleet management, real-time tracking, and predictive maintenance, enhancing operational efficiency and safety. truckandfleetme.com

T&FME AT 10

THE ROAD TO PROGRESS The last ten years has seen the fleet sector in the GCC has undergo considerable changes. We are witnessing technological innovation, a shift towards sustainability, and the need for adaptation to new market dynamics.

Shifts in Supply Chain and Logistics

The commercial vehicle industry has adapted to changes in global supply chains and logistics patterns. There’s been a rise in lastmile delivery vehicles due to the e-commerce boom, leading to the development of smaller, more agile commercial vehicles. Additionally, the industry has seen a focus on sustainable logistics solutions, such as optimising routes for fuel efficiency and deploying electric delivery vans in urban areas.

The last five years has seen a raft of new companies entering the market, such as Amazon offering new approaches on the last mile. Even fleets such as FedEx, DHL, truckandfleetme.com 17 OCTOBER 2023

The most notable shift in the industry is the move towards alternative fuels”

DSV and Unilever have shown they are willing to experiment with both vehicles, with some now starting to pilot or even deploy electric models into their fleets.

Regulatory bodies worldwide have imposed stricter emissions and safety standards for commercial vehicles.

These regulations have driven significant advancements in vehicle design, fuel efficiency, and safety features. The industry has also seen an increased emphasis on driver health and well-being, with ergonomic designs and driver-assist technologies becoming more prevalent.

Emissions changes in the Middle East and

vehicle loads rules have also undergone a relatively radical shake-up. In 2018, the UAE made the step into Euro IV and above emission standards. Saudi which lagged behind because of a reluctance to switch from its sulphur-rich fuel has also made strides into more recent emissions norms.

The market is also beginning to tackle the massive and dangerous habit of overloading by fleets. The UAE is switching to 60t limitation on its loads, for instance, as it addresses the huge amount of costs of maintaining its roads. It also perhaps reflects a gear-change in the development and construction sector with many of the major truckandfleetme.com JANUARY 2024 17

T&FME AT 10

government-led projects now completed.

While the political winds in the West have become far more turbulent, the commercial vehicle industry has witnessed increased globalization, with manufacturers expanding their presence in emerging markets. However, this expansion has also led to regional shifts, with manufacturers having to adapt to local regulations, market demands, and infrastructure conditions.

Despite these advancements, the industry faces challenges like high initial costs for new technologies, especially for electric and autonomous vehicles, and the need for charging and maintenance infrastructure. Looking ahead, the industry is poised for further innovation, particularly in areas like battery technology, autonomous driving, and sustainable logistics solutions.

Many governments in the Middle East have aligned themselves with international agreements on lowering emissions and achieving net zero – with the UAE using its opportunity to host the COP 28 event in

There’s been a rise in last-mile delivery vehicles due to the e-commerce boom, leading to smaller, more agile commercial vehicles”

THE GHOSTS OF ISSUES PAST

2023 to gather support for an initiative to initiate the beginning of the end of the fossil fuel. With the world watching, negotiators from nearly 200 Parties came together in Dubai with a decision on the world’s first ‘global stocktake’ to ratchet up climate action before the end of the decade – with the overarching aim to keep the global temperature limit of 1.5°C within reach.

The move to creating greener and more sustainable countries has become a major theme of the last 10 years but it isn’t the only motivation in play. Over the past decade, the fleet sector in the Gulf Cooperation Council (GCC) countries has experienced significant transformations.

The changes have been driven by economic diversification efforts, technological advancements, and a heightened focus on sustainability and efficiency.

The GCC countries have been actively working to diversify their economies beyond oil and gas. This shift has spurred growth in various sectors like tourism, logistics,

construction, and retail, which in turn has led to an expansion in fleet operations. With the increased demand for transportation and logistics services, there has been a significant rise in the number and variety of vehicles in fleets across the region.

Adoption of Green Technologies

In line with global environmental trends and regional sustainability goals, there has been a noticeable push towards green technologies in the GCC fleet sector. This includes the gradual introduction of electric and hybrid vehicles into commercial fleets.

Governments in the region have been supportive, providing incentives and building the necessary infrastructure, such as EV charging stations, to facilitate this transition.

The integration of advanced technologies for fleet management has been a gamechanger in the GCC. Technologies like GPS tracking, telematics, and fleet management software have become commonplace, enabling companies to optimise routes,

Stephen White remembers some of T&FME’s key issues from the last decade...

ISSUE 001 JANUARY 2014

ISSUE 002 FEBRUARY 2014

ISSUE 008 SEPTEMBER 2014

ISSUE 22 NOVEMBER 2015

“This was technically the first issue although we had already published the magazine as a supplement. On the front cover was the FMX, a truck we had tested months before in Sweden, but we held back the review for this issue. Doing the first one, was classically, a mixture of excited but mostly relief!”

“Spinning the magazine out of Construction Machinery ME was the first chance to move away from covering just commercial vehicles.

Getting the D-Max on there was a real statement of intent almost from the start.”

“We’ve always wanted to highlight the potential of electric vehicles and this was our earliest full blown look at them. Frustratingly, because of our location in Dubai, the opportunity to test them was extremely rare. Thankfully this was rectified two years later thanks to IAA and the e-Canter.”

“We were one of the first magazines to advocate vans in the market. The New Daily by IVECO was a great place to start, but it was another year before we got to drive it!”

18 JANUARY 2024

truckandfleetme.com

T&FME AT 10

improve fuel efficiency, and enhance overall operational efficiency. Real-time data analytics has also played a crucial role in predictive maintenance, reducing downtime and extending the lifespan of fleet vehicles.

GCC countries have introduced various regulatory changes impacting fleet operations. These include stricter emissions standards, vehicle safety regulations, and mandates for the adoption of certain technologies. Fleet operators are having to adapt to these regulations, ensuring compliance while balancing cost implications.

The Rise of Ride-Sharing and Mobility Solutions

The last decade has seen a rise in ride-sharing and on-demand mobility services in the GCC. This shift has impacted traditional fleet operations, with some companies diversifying into or partnering with ride-sharing services.

This trend reflects a broader move towards shared mobility solutions, reducing the reliance on personal vehicles and contributing

to reduced traffic congestion and emissions.

This shift in the sands, from an analogue face to face and word-of-mouth market, to a sophisticated digitalised business environment has been reflected in traditionally conservative sectors such as construction, as well as transport and logistics. The end of the 2010s, saw the emergence of aggregating platforms, such as Trukker and Trukkin which enabled even small owner driver operations to be listed for services. While it can be argued that the market has not fully embraced ‘going digital’ as, say, in the B2C sector when it comes to the use of vehicles, there is no doubt that you can have a competitive advantage if you want to win work from major companies in retail and tourism, and even the government sector.

Generally, the GCC fleet sector still faces challenges, including adapting to fastpaced technological changes, managing the high cost of new technologies, and dealing with geopolitical factors that can affect fuel prices and supply chains. 2024 may

We are witnessing technological innovation, a shift towards sustainability, and the need for adaptation to new market dynamics”

not suffer the long lead times for vehicles and, more critically, parts from a couple of years ago, but fleets should be learning to be better prepared from disruption.

Looking ahead, the sector is expected to continue evolving, with further advancements in electric vehicle technologies, autonomous driving, and integrated mobility solutions.

The last ten years has seen the fleet sector in the GCC has undergo considerable changes over. We are witnessing technological innovation, a shift towards sustainability, and the need for adaptation to new market dynamics. As the region continues to grow and diversify, the fleet sector can build on its front line role it proved willing to play during the Covid-19 pandemic crisis. For fleets willing to invest, they are about to play a crucial role in supporting an unprecedented period of regional development, and their eyes must be set on more efficient, sustainable, and technologically advanced operations.

ISSUE 34 NOVEMBER 2016

ISSUE 039 APRIL 2017

ISSUE 76 MAY-JUNE 2020

ISSUE 100 AUGUST 2022

“Back then, we were being offered site visits to construction sites in the UAE almost daily. The No Limits Crew article, looking at the monumental effort to build a road up one of the country’s biggest mountain ranges, was one of our last major UAEcentred construction articles.”

“This cover might be my favourite one. We’ve even got a copy of it on the office wall. UD had flown us to Thailand and Japan which was an experience in itself! It was nice to be able to match that experience with the always amazing work of Simon Cobon.”

“Covid-19 was a difficult time for everyone – but it also showed the world how important the T&L industry was for everyone.

It was really important that we also played our part by telling people what fleets had been doing.”

“The 100th issue is always a landmark for a publication, but, typical of us, instead of looking back we wanted to go ahead and see what new technology is emerging in the market.”

truckandfleetme.com

JANUARY 2024 19

T&FME AT 10

EN MAAS

The way we are getting around our cities has changed drastically over the last 10 years

S

eemingly locked into a struggle for supremacy the ride-hailing and car rental industries in the Middle East have become battling key players in the region’s transportation ecosystem.

Their joint evolution reflects broader global trends towards digitalisation, sustainability, and flexible urban mobility solutions.

The car rental industry in the Middle East has evolved from a traditional service catering primarily to tourists and business travelers to a dynamic sector influenced by technological innovation, sustainability, and changing consumer preferences. As the region continues to grow and adapt to global trends, the car rental industry should continue to play a pivotal role in shaping the

20 JANUARY 2024

future of transportation in the Middle East.

On the flip side, ride-hailing services have gained immense popularity in the Middle East, driven by the convenience and ease of use they offer. Companies like Uber and Careem have become household names, providing user-friendly apps that make urban transportation seamless and efficient. These services have significantly impacted urban mobility by providing ondemand transportation solutions. They’ve filled gaps in public transport networks and offered a reliable alternative for commuters.

Ride-sharing apps and short-term rental services have emerged as significant competitors to traditional car rental models.

These services offer greater flexibility and often lower costs, appealing to a segment of

Ridesharing apps and short-term rental services have emerged as significant competitors”

consumers who prefer not to commit to longterm rentals. In response, traditional car rental companies have started offering more flexible rental options and competitive pricing.

The market has also witnessed a new breed of company that straddles both fields in the past five years, the self-drive app-powered companies that enable drivers to access vehicles on demand. Companies such as ekar, U-Drive and the well-named if on-thenose titular Selfdrive. Like their ride-hailing counterparts, these are companies that attract their clients via their phones (and PCs) and can sign people up in minutes, directing them to their next vehicle, often via an interactive map. However, unlike a limosine or taxi service, these were digital companies first and mobility providers second. truckandfleetme.com

T&FME AT 10

Self-drive mobility services represent the pinnacle of location data and fleet management, ensuring that users can find cars to rent and drive for short periods, often by the hour, via a mobile app.

Each service caters to different mobility needs. Self-drive apps offer a convenient, technology-driven solution for shortterm use; traditional car rentals provide more vehicle choice and freedom for longer trips; and ride-hailing services offer unmatched convenience for those who prefer not to drive. The choice between them depends on the specific requirements, duration of use, and personal preferences of the user. As urban mobility continues to evolve, we may see more integration and overlap between these services, offering consumers a more seamless and diverse range of transportation options.

Traditionally, the Middle East’s car rental industry was primarily driven by tourism and business travel. Major international airports and business hubs became focal points for car rental services, catering to travelers seeking convenience and mobility.

The industry initially flourished in touristheavy nations like the UAE and Saudi Arabia, supported by their robust hospitality sectors.

The car rental industry faces competition from both the ride-hailing services and the self-drivers, which offer similar levels of convenience without the need for driving.

The main beneficiary really has been the consumer. The car rental industry has responded by offering more flexible rental terms and incorporating valueadded services to compete with the others.

Furthermore, while it may be facing more

MOBILITY MATURES IN THE REGION The personal transportation landscape in the Middle East is rapidly evolving, particularly with the rise of ride-hailing services and the growth of the car rental industry.

Car rental companies have started offering more flexible options and competitive pricing”

competition than ever, the advent of digital technology has even revolutionised the way the car rental industry works in the Middle East. Online booking platforms and mobile apps have also made renting cars more accessible and convenient.

Companies have adopted GPS technology, digital payment systems, and online customer service platforms to enhance user experience. This shift has not only streamlined operations but also opened the market to a broader customer base, including tech-savvy millennials.

With a growing emphasis on sustainability, many car rental companies in the Middle East have started incorporating electric and hybrid vehicles into their fleets – offering more choice to the consumer.

This trend aligns with regional initiatives to reduce carbon emissions and promote environmental sustainability. Nations like the UAE have invested heavily in electric vehicle (EV) infrastructure, making EV rentals more feasible and attractive to ecoconscious consumers, including tourists that may have a battery-powered vehicle at home.

Looking ahead, all three of these differing businesses in the Middle East are poised for further transformation. The integration of advanced technologies like autonomous vehicles, continued expansion of EVs, and the potential for more collaborative models between traditional rentals and ride-sharing services are likely to shape the industry’s future. Additionally, postpandemic recovery in tourism and business travel has, as expected, boost demand for car rentals of all types in the region.

The personal transportation landscape in the Middle East is rapidly evolving, particularly with the rise of ride-hailing services and the growth of the car rental industry. These sectors are reshaping how people travel within the region, offering flexibility, convenience, and alternatives to traditional transport methods.

The future will likely see further technological integration, with advancements in autonomous driving and AI-enhanced navigation systems shaping both ride-hailing and car rental services.

Continued growth and integration of these services will require supportive government policies and infrastructure, especially in urban areas. For now, there has never been a better time to be car provider, sorry mobility provider in the region.

SELF-DRIVE VS. RIDE HAILING VS. CAR RENTAL Self-drive apps like ekar and U-Drive offer an innovative approach where users can rent cars for short periods, often by the hour, via a mobile app.

This service bridges the gap between traditional car rentals and ride-hailing. Ideal for short, spontaneous trips, self-drive apps can be more economical than daily car rentals or multiple ride-hailing trips.

Ride Hailing offers convenience and on-demand

truckandfleetme.com

services: Platforms like Uber and Careem offer immediate transportation solutions with easy-to-use apps. Ideal for those who prefer not to drive themselves. Users don’t have to worry about vehicle maintenance, insurance, or parking. Cost can vary based on demand, time of day, and specific location. Availability might be an issue in less populated or remote areas.

Many ride-hailing companies

are introducing electric and hybrid options to reduce environmental impact.

Car rental companies offer the broadest range of vehicles, from economy models to luxury cars, suitable for different needs and preferences. It also provides the freedom to travel at one’s own pace over longer distances and time frames, without reliance on app availability or ride-hailing services.

JANUARY 2024 21

T&FME AT 10

DELIVERING

AI INTO FLEETS Patrick Mutabazi, SmartCards and Technology Solutions Consulting, explores the untapped potential of autonomous trucks and their impact on T&L

T

he logistics sector is essential to the efficient and seamless transportation of goods and products around the world. But the industry faces many difficulties, such as rising costs, a lack of drivers, and safety issues. The development of self-driving trucks in recent years has the potential to completely alter logistics processes. These autonomous vehicles have the power to revolutionise the way that goods are moved and managed because they are outfitted with cutting-edge technologies like

22 JANUARY 2024

connectivity, artificial intelligence, and sensors.

The ultimate goal of self-driving trucks is to increase productivity, efficiency, and safety in the transportation sector. They may lower the likelihood of mistakes made by humans leading to accidents may be due to fatigue or loss of concentration on the road, reduce fuel consumption, and allow for continuous operation without being affected by human illnesses for example.

Furthermore, self-driving trucks may result in better traffic flow, less congestion, and lower transportation costs.

The potential supply chain applications are almost unlimited”

Driverless vehicles are evolving rapidly, and while self-driving passenger cars tend to dominate the news agenda, lorry manufacturers have been developing and trialling similar technologies.

Trials of driverless trucks on public roads have already taken place in the USA and parts of Europe. But what are the key benefits of autonomous trucks, and what challenges must be overcome before they are widely adopted?

Trucks that can drive themselves and operate without a driver are referred to as self-driving trucks, autonomous trucks, or truckandfleetme.com

T&FME AT 10

driverless trucks. These trucks are able to perceive their surroundings, make decisions in real time, and safely navigate roads thanks to a combination of advanced sensors, GPS technology, and powerful computing systems. Self-driving trucks have the potential to revolutionise the logistics sector by increasing productivity, enhancing safety, and promoting environmental sustainability.

Autonomous trucks can operate aroundthe-clock without the need for driver breaks or restrictions due to working hours. Increased productivity and efficiency may be the outcome of this ongoing operation. Self-driving trucks can streamline routes, cut down on idle time, and increase fuel efficiency, resulting in faster deliveries and cost savings. Self-driving trucks have the potential to significantly increase traffic safety. Human error, such as driver fatigue, distraction, or impaired driving, is to blame for the majority of traffic collisions. Self-driving trucks can reduce the risks associated with human error by reducing the need for human drivers, resulting in safer cargo transportation.

One of the main causes of traffic accidents is human error. Driver indifference, fatigue, and distracted driving are just a few examples of factors that can negatively affect safety.

Self-driving trucks take the driver out of the equation, lowering the possibility of accidents caused by human error. They are built with cutting-edge sensors and AI algorithms that continuously monitor their surroundings, make snap judgments, and carry out precise driving maneuvers, making transportation operations safer.

Self-driving trucks are outfitted with cutting-edge sensors like LiDAR, radar, and cameras that give them a 360-degree view of their surroundings. Compared to human drivers, these sensors react more quickly and accurately.

They can identify and react to potential dangers much faster than a human driver, such as the sudden braking of other vehicles or the presence of pedestrians, which lowers the risk of accidents.

Self-driving trucks have the potential to improve environmental sustainability in the logistics sector in a number of ways.

Self-driving trucks can be programmed to maximise fuel economy by maintaining ideal speeds, reducing unnecessary braking and acceleration, and selecting the most fuel-efficient routes. These driving practices can assist in lowering fuel consumption and greenhouse gas emissions, in addition to the use of cuttingedge technologies and real-time data analysis.

With the use of connectivity technologies, autonomous trucks are capable of operating truckandfleetme.com 23 OCTOBER 2023

Selfdriving trucks can streamline routes, cut down on idle time, and increase fuel efficiency, resulting in faster deliveries and cost savings”

in groups of several vehicles that move closely alongside one another and exchange information. Air resistance, also referred to as drag, is decreased by platooning, which enhances fuel efficiency. Platooning can improve fuel economy and lower carbon emissions by driving in tandem with fewer gaps between vehicles.

Self-driving trucks can use eco-driving strategies like smooth acceleration and deceleration, optimised gear shifting, and proactive route planning. By minimising energy waste and maximising fuel efficiency, these techniques help reduce fuel use and emissions.

By utilising cutting-edge technologies like real-time traffic monitoring and optimised routing, autonomous trucks can help to reduce traffic congestion. Self-driving trucks can assist in reducing fuel waste and idle time brought on by traffic jams by effectively managing traffic flow and reducing congestion, which lowers emissions.

Self-driving trucks can more precisely predict and schedule maintenance needs by utilising AI algorithms and sensor data.

Autonomous trucks can prevent unexpected

HOW DO AUTONOMOUS TRUCKS WORK? Autonomous trucks work by using sensing technologies like LiDAR (a sensing technology that uses light to determine distance), radar and optical cameras to gather visual data from the surrounding area, delivering that information to a computer loaded with maps and algorithms that analyses the information and makes decisions. It’s not too different from how a brain uses what a human eye feeds it to decide when it’s safe to change lanes or make a left turn. Like other self-driving vehicles, software is the key to autonomous trucking. As a result, most autonomous truck companies aren’t actually manufacturing trucks, they are writing the code that integrates artificial intelligence with all the sensors, maps, algorithms and other perception tools needed for trucks to forgo human drivers.

breakdowns, improve vehicle performance, and cut emissions caused by ineffective or broken down parts by anticipating potential maintenance issues beforehand.

Self-driving technology can be integrated with electric and alternative fuel vehicles to further cut down on carbon emissions. Since they have no tailpipe emissions, electric self-driving trucks are a sustainable and ecofriendly alternative. Additionally, self-driving technology can be modified to work with trucks powered by hydrogen fuel cells or other alternative fuels, reducing reliance on fossil fuels and helping to create a greener logistics sector.

Self-driving trucks can improve warehouse operations, load distribution, and routes when used in conjunction with advanced data analytics and logistics planning. Through resource utilization optimization, empty or inefficient trips are minimised, overall mileage is decreased, and the environmental impact of fuel consumption is minimized.

Several crucial factors must be taken into consideration for the logistics sector’s adoption and implementation of self-driving trucks. Self-driving truck technology is still being developed and improved. This includes improvements in sensors, artificial intelligence algorithms, connectivity, and control systems.

To improve the capabilities, safety, and dependability of self-driving trucks, businesses and technology developers devote significant resources to research and development.

Before being widely used, self-driving trucks go through extensive testing and validation procedures. To ensure the vehicles’ safety, functionality, and performance, this entails testing them in a variety of real-world scenarios, controlled environments, and simulated conditions. Testing typically involves determining how well the technology can recognize and react to various traffic situations, road conditions, and unexpected events.

The development of suitable regulatory frameworks is necessary for the adoption of self-driving trucks. For the safe and responsible deployment of autonomous vehicles on public roads, governments and regulatory bodies must establish rules, guidelines, and standards. This includes addressing issues with cybersecurity, data privacy, safety certifications, and legal liability.

Self-driving trucks depend on a supporting infrastructure, which includes communication networks, sensors, and connectivity infrastructure. For self-driving trucks to be successfully implemented, significant investment must be made in the necessary infrastructure, truckandfleetme.com JANUARY 2024 23

T&FME AT 10

HOW THEY WILL CHANGE SUPPLY CHAINS Autonomous systems have the potential to reshape supply chain operations and improve performance in three basic ways: • By helping controlled environments, such as warehouses, more efficiently manage and process products. Autonomous activities could include routing, sorting, storing, tracking, and packaging • By increasing transportation efficiency through autonomously moving goods from factories, retail centres, and distribution centres to their destinations • By ensuring an optimally performing system through greater information gathering, sharing and integration

such as reliable cellular networks, dedicated short-range communication (DSRC), and highprecision mapping. To support their widespread adoption, charging infrastructure for electric self-driving trucks must also be developed.

The implementation and adoption of selfdriving trucks depend heavily on stakeholder collaboration. This includes collaborations between regulatory agencies, fleet operators, and logistics firms. In order to address technological, operational, and regulatory challenges, collaboration enables the sharing of knowledge, resources, and best practices. Transparent communication, public education, and proof of the advantages and safety of self-driving trucks must all be provided in order to increase public trust and confidence in autonomous technology. Through proactive engagement and conversation, concerns about job displacement, safety, and privacy as well as public perceptions, attitudes, and perceptions need to be addressed.

It’s anticipated that self-driving trucks will be introduced gradually. Before extending to more extensive applications, it might involve initial deployment in particular controlled environments, like designated routes, industrial areas, or dedicated lanes.

Gradual deployment ensures safety and addresses issues as they arise while allowing for continuous learning, technology improvement, and adaptation to real-world situations.

Transitioning the workforce and training new workers will be necessary as self-driving trucks become more common.

Companies and policymakers must devise plans to support impacted employees through job transition opportunities, retraining initiatives, and reskilling programs. It also lessens any unfavourable social and economic effects, ensuring a smooth transition.

From an internal operations perspective, autonomous vehicles could improve efficiencies and reduce costs in almost every supply chain pathway and node. From an external, customer-facing perspective, they could help 24 JANUARY 2024

Most believe that automated technology is unlikely to replace truckers anytime soon - it will, however, alter the nature of the job”

companies better meet customers’ delivery requirements. From an Operations Science viewpoint, the technology offers the prospect of reducing variability, increasing capacity, and reducing cycle time for different myriad activities that comprise supply chain activities.

For example, automation in sorting offers the prospect of reducing variability (greater reliability than human sorting, fewer errors), greater capacity (work longer hours than individual humans) and shorter cycle times (process times for individual sorting faster).

The potential supply chain applications for autonomous vehicles are almost unlimited.

For example, drones could carry out dangerous work, such as inventory counting in the higher reaches of warehouses or gathering information during natural disasters and relaying it to human decision makers. Self-driving delivery vans could reduce the high cost of last-mile delivery in e-commerce, while autonomous scheduling and dispatching of on-demand deliveries and transportation would reduce lag times and speed responses. Autonomous vehicles could

transport disabled people to work, expanding the labour pool for warehouses and other supply chain jobs. In all these examples, the same operations science improvements – variability reduction; capacity increase; shorter cycle times – are all at play for every example cited.

Those are just a fraction of the many possible scenarios, of course. No matter how a company chooses to introduce autonomous technology, it will be obliged to rethink its operating model and value proposition.

The freight transportation industry, where autonomous vehicles are already being tested, provides a useful example. Self-driving trucks would have no hours-of-service limitations, making assets usable 24 hours a day. This could alleviate the driver shortage in the United States and help to ease growing pressure on trucking capacity. That, in turn, could prompt shippers to think of new ways to hire and utilise the trucks. For instance, a consortium of shippers might bid on a transportation asset, and each member would own part of the asset or pay a set percentage of the cost of the move. In such

FINDING THE RIGHT LOC-AI-TION A group of Scania experts in different fields teamed up and developed the Axl concept truck, which, even without the cab, has the company’s modular system at the heart of the design. Mines and large closed construction sites are examples of environments that are favourable for self-driving pilots since they are well-controlled locations.

truckandfleetme.com

T&FME AT 10

cases, companies would have to restructure their service-level agreements to reflect that they are using and paying for just a fraction of the vehicle.

What will happen to drivers?

Self-driving trucks do pose a potentially serious threat to employment as longhaul trucker remains one of the country’s most common professions in the US, Europe and other parts of the world.

However, most believe that automated technology is unlikely to replace truckers anytime soon - it will, however, alter the nature of the job. “We’re not trying to get rid of drivers,” says trucking executive Robert Haag, vice president of operations for Perfect Transportation. “We’re trying to enhance the safety, allow drivers to be more productive, create a better return for the company, and supply a better service for our customers.

Drivers will be less involved with physically driving the truck, and more with monitoring the truck and establishing and maintain customer relationships.” They are likely to become the highway equivalent of an airline pilot.

TuSimple, a Chinese start-up building autonomous truck technology, is also on a mission to rid trucks of drivers all over the world.

It is inevitable that new jobs will emerge as a result. For example, people will play a role in the controls of the autonomous trucks remotely. This is not the first time we have had job transition as the result of technology evolution. The jobs will be technical in nature.

Sensors, navigation systems to drive on the road. They brake independently and use radars and cameras to navigate around other vehicles. They will still need people in the trucks who can maintain these systems. It will be less involved with physically driving the truck, and more with monitoring the truck.

Trucks can also be used as rolling fulfilment centres: a possible scenario could involve a consumer ordering something online, and that retailer already has the product on a truck in the vicinity. That truck would simply stop at a strategic exit near the consumer and unload it to a smaller autonomous truck or a drone for final delivery. No more big rigs blocking traffic while trying to navigate narrow city streets.

While the benefits of autonomous trucks could be significant, there are also a number of risks and challenges. Should an autonomous truck be involved in an accident, the cost of repairs is likely to be higher, given the amount of sophisticated sensors and other gadgetry that will be on board the cab and trailer.

With trucks becoming increasingly digitised, truckandfleetme.com

A SIGNIFICANT SHIFT T&FME has witnessed a significant shift in transportation and logistics with the advent of autonomous trucks since its inception ten years ago, and several recent initiatives could mark a new era in the region’s approach to freight and cargo management.

UAE’s First Autonomous Truck Trials with Evocargo: Dubai South, in partnership with Evocargo, commenced the UAE’s first autonomous vehicle trials for cargo in the Logistics District of Dubai South. These trials, featuring the EVO.1, Evocargo’s unmanned electric logistics vehicle, aimed to adapt and refine the vehicle for the specific needs of the MENA region.

Einride’s Expansion into the UAE: Einride has partnered with the UAE’s Ministry of Energy and Infrastructure to deploy a comprehensive freight grid. This ambitious project includes the deployment of 2,000 electric trucks, 200 autonomous trucks, and eight charging stations with over 500 charging points across a 550 km grid named “Falcon Rise.”

Autonomous Port Trucks Abu Dhabi has implemented the region’s first autonomous port truck system at CSP Abu Dhabi container terminal within Khalifa Port.

This system includes six electric Q-Trucks equipped with advanced sensory systems for monitoring traffic and guiding driving. The implementation is at the heart of a strategy to utilise AI and smart automation in ports.

Komatsu’s Expansion of Autonomous Technology: Komatsu plans to deploy its Autonomous Haulage System (AHS), FrontRunner, on a total of 62 ultra-class haul trucks by 2024. The tech has been used since its first commercial deployment in 2008 and is part of Komatsu’s broader initiatives towards carbon neutrality and enhancing productivity.

cyber risk must also be considered. Chinese hackers have already demonstrated that they could trick Tesla’s self-driving software to swerve vehicles into oncoming traffic. Before introducing autonomous lorries, businesses will need to consider a number of potential cyber scenarios, ranging from malfunctions or attacks making vehicles inoperable, to thirdparties seizing control of a vehicle remotely.

Fleet operators will also have to contend with a number of logistical challenges, ranging from regulatory and infrastructure harmonisation between countries - which is required for autonomous trucks to pass seamlessly through borders - to heavy investment in modernising or updating existing trailers to work with autonomous vehicles.

While there are a number of barriers to clear before driverless lorries can become a regular feature on our roads, it is important that any business considering an autonomous fleet understands the potential risks as well as the rewards.

Self-driving truck implementation and adoption necessitate careful consideration of technology development, testing, regulatory frameworks, infrastructure, public acceptance, and workforce transition. To address issues and guarantee a seamless integration of selfdriving trucks into the logistics ecosystem, stakeholders must work together.

Self-driving trucks have a bright future ahead of them, despite some implications like possible job shifts and workforce adjustments.

They could revolutionize last-mile delivery, improve supply chain logistics, and build a safe, effective, and sustainable transportation system.

In order for the logistics sector to fully reap the rewards of self-driving trucks, it will be necessary to adapt as technology and regulatory frameworks advance. Self-driving trucks have the potential to completely transform the logistics industry and help create a more effective, secure, and sustainable transportation ecosystem with careful planning, teamwork, and responsible deployment.

Supply chain organisations are in a good position to drive the adoption of autonomous technologies because they touch almost every corporate function in some way.

There is never an easy way to adopt a revolutionary, game-changing technology.

Whether on land, in the air, or navigating the oceans, autonomous vehicles demand supply chain innovators to act quickly but sensibly.

The secret will be to only invest in an autonomy project after concluding that it is a strategic fit and will be a core activity of the organisation.

JANUARY 2024 25

WORKSHOP

BEEAH TAPS INTO REMETHOD RE-ENGINEERING / CONTI GOES ADVANCED AGMC ROLLS OUT CHARGING AT DUBAI AUTODROME / BRIDGESTONE TRIUMPH

WORKSHOP

BEEAH to tap into ReMethod’s custom engineering process BEEAH GROUP, PEEC MOBILITY, AND SRTIP HAVE ANNOUNCED A PIONEERING PARTNERSHIP TO ELECTRIFY MAJOR VEHICLE FLEETS ELECTRIC VEHICLES

The agreement, signed in the presence of Her Excellency Sheikha Bodour bint Sultan Al Qasimi at BEEAH Headquarters, marks a significant step towards sustainable transport and decarbonization in the UAE. The initiative will repurpose vehicles using Peec’s ReMethod, a custom engineering process aimed at transitioning to EVs while minimising environmental impact.

Supported by Sharjah Roads & Transport Authority, University of Sharjah, and American University of Sharjah, the partnership also emphasises local production of

repurposed vehicles and academic engagement for skill development.

The ‘ReTruck’ pilot project, involving the repurposing of a BEEAH waste collection truck, marks the first phase of this collaboration.

All waste generated during the pilot will be recycled at BEEAH’s waste management complex, which includes the UAE’s first waste-toenergy plant. This joint effort aims to establish a circular economy model, with Peec Mobility and BEEAH collaborating on recycling and repurposing materials, focusing on end-of-life batteries from EVs. Khaled Al Huraimel, Group CEO

of BEEAH GROUP, highlighted the initiative’s alignment with the UAE’s goal of increasing EVs to 50% of total vehicles by 2050. He emphasized the potential of Peec’s technology in transforming the mobility ecosystem in Sharjah and beyond. Following the repurposed truck’s deployment, the partnership will explore electrifying BEEAH’s waste collection vehicles, aiming for a zero-waste and decarbonized fleet.

The final ‘ReSharjah’ phase will extend the repurposing to various fleets, recycle automotive components, and launch R&D projects on sustainable and autonomous vehicles.

Zach Faizal, Founder of Peec Mobility, expressed enthusiasm for the partnership, noting Peec’s commitment to sustainable mobility.

He emphasized the environmental benefits of repurposing petrol vehicles into EVs, a process more efficient and cost-effective than manufacturing new EVs. The UAE-grown startup, has pioneered the petrol-to-electric transition of vehicles, beginning with the iconic Toyota Camry taxi fleet in the UAE. The company’s scalable process is now being extended globally.

CONTINENTAL LAUNCHES ADVANCED NEW TYRES TYRES

Continental says it is “continuing its commitment to customers” in the Middle East by launching two innovative new tyres: the UltraContact and CrossContact H/T. The advanced new tyres were revealed at the brand’s annual Contivention event, this year hosted at the Ritz Carlton in Dubai, and attended by VIPs, customers, and partners from across the region.

According to Continental, the new UltraContact tyres provide a perfect blend of performance and durability and have been specially developed for all sedan and coupe vehicles, however, their capabilities are showcased in Electric and Hybrid Vehicles.

The Yellow Chili compound ensures: “excellent mileage, guaranteeing a long service life for the tyres, while the UltraShield casing provides remarkable damage protection for everyday driving.”

INSIDE THIS MONTH’S WORKSHOP: JUFFALI COMMERCIAL VEHICLES LAUNCHES RENTAL BUSINESS, TRANSPORT OVERSEAS GROUP TALKS GEOPOLITICS AND MORE!

26 JANUARY 2024

truckandfleetme.com

WORKSHOP

THERMO KING DEALS OPENS UP DATA SHARING TRAILERS Thermo King is collaborating with the BPW Group and idem telematics, with the aim of data

AGMC INSTALLS 20 EV CHARGING STATIONS AT DUBAI AUTODROME VEHICLE CHARGING

BMW AGMC – in collaboration with Dubai Autodrome, a subsidiary of Union Properties – has installed 20 Electric Vehicle (EV) charging stations at the UAE’s first fully integrated multipurpose motorsport and entertainment facility.

AGMC is the exclusive importer for BMW Group in Dubai, Sharjah and the Northern Emirates.

The charging stations aim to cater to the emobility fleet of BMW cars deployed for use at the 2023 United Nations Climate Change Conference, being held in the UAE, and support the adoption of sustainable practices throughout the summit and afterwards. BMW AGMC customers will have continued access to the convenient and eco-friendly charging facilities after COP28 ends.

All 20 of the EV charging stations are powered by Dubai Autodrome’s 2.8 MWp solar power project.

Ayhan Olcer, Managing Director of Albatha Automotive Group – the parent company of AGMC, commented on the partnership with Dubai Autodrome, saying, “The 20 EV charging stations newly installed at Dubai Autodrome will help accelerate the transition to emissionfree mobility in the UAE. Our vision for sustainability drives this initiative, which furthers our commitment to providing eco-conscious solutions for cleaner and greener transportation.”

The new charging stations at Dubai Autodrome are a significant addition to BMW AGMC’s Destination Chargers project launched in 2023. It aims to build an extensive network of EV chargers throughout the UAE, and successfully installed over 100 EV chargers in 2023.

truckandfleetme.com

sharing and integration in the electrified transportation space. This collaboration underscores Thermo King’s commitment to empowering customers with fully integrated visibility of their refrigeration systems and comprehensive data insights from their tractors and trailers within their preferred platform.

Thermo King’s TracKing e-Vision

system’s performance data.

the digital space, demonstrating our

solution provides customers with

The AxlePower combines BPW’s

dedication to operating within an

insights on the performance of the

ePower axle with Thermo King trailer

ecosystem,” said Isil Dedeoglu, vice

AxlePower system in combination

refrigeration unit (TRU) and power

president for services and aftermarket

with the Thermo King cooling unit,

management technology. The system

at Thermo King Europe, Middle East

as well as Trailer EBS and TPMS

delivers the electric power needed

and Africa (EMEA). “We understand

insights. Customers using idem

to run the cooling unit by converting

our cooling units are at the heart of

telematics platform cargofleet 3,

energy recovered by the trailer’s axle

refrigerated transport and we want to

will also have access to all Thermo

during braking and driving downhill.

ensure our customers have the tools

“This collaboration marks another

to optimise their operations, using

step in Thermo King’s journey within

their preferred integrated platform.”

King refrigeration units’ and AxlePower smart energy generating

BRIDGESTONE ‘TRIUMPHS’ WITH DUELER LAUNCH TYRES

Bridgestone recently marked a significant milestone with the successful regional launch of its latest innovation, the Bridgestone Dueler All-Terrain A/T002, a premium all-terrain tyre that offers 4x4 drivers complete control on any terrain. The celebratory event, which was hosted recently in the captivating backdrop of Mount Kenya, not only showcased the tyre’s capabilities in challenging terrains, but also demonstrated Bridgestone’s commitment to providing cutting-edge solutions for

drivers across the MEA region.

Attendees from various MEA countries experienced an immersive African driving adventure against the panoramic setting of Mount Kenya.

The launch event incorporated a thrilling drive on a meticulously curated route, tested by Stefano Modena, delivering an adrenalinepacked experience and reinforcing the Dueler A/T002’s ability to provide optimal control in diverse terrains.

The unveiling was complemented by a product presentation and Q&A session, allowing participants to delve

into the advanced features and benefits of the Bridgestone Dueler All-Terrain A/T002. The event also featured a safari experience, underscoring the tyre’s adaptability and performance in both on- and off-road conditions. The new Bridgestone Dueler All-Terrain A/T002 is available in 43 sizes ranging from 15 to 19 inches. The all-terrain tyre was designed and tested using Virtual Tyre Development technology.

This sustainable approach enables a digital version of an in-development tyre to be created and tested virtually before building prototypes, resulting in a decrease in raw materials and CO2 emissions during development.

Jacques Fourie, Managing Director of Bridgestone MEA said: “By launching the Bridgestone Dueler All-Terrain A/T002 across the MEA region, we are embarking on a journey where innovation meets adventure. I am proud to witness the successful regional launch of a tyre that conquers diverse terrains and delivers superior driving experiences to our valued partners.”

JANUARY 2024 27

INTERVIEW

LUXURY

SERVICE

Juffali Commercial Vehicles talks launching its own rental business in Saudi Arabia through its Special Vehicles division (JSV)

T

he tourism sector in Saudi Arabia has witnessed a remarkable transformation in recent years, and with it, the car rental industry has experienced substantial growth. This surge is aligned with the Kingdom’s Vision 2030, an ambitious plan to diversify the economy and reduce its dependence on oil. The vision includes a strong focus on developing the tourism sector, which has, in turn, boosted the demand for car rental services.

28 JANUARY 2024

One of the key factors driving the growth of car rentals in Saudi Arabia is the ease of access for tourists. The government’s efforts to simplify visa procedures have made it easier for international visitors to explore the country. Furthermore, the expansion of road networks and transportation infrastructure has made self-driven tours a preferred choice for many tourists, offering them the freedom to explore the country’s diverse landscapes and cultural heritage at their own pace.

Car rental companies in Saudi Arabia

We are focused on providing support to the tourism sector”

offer a wide range of vehicles to cater to different needs, from luxury cars for business travelers to SUVs for family vacations. This diversity ensures that every tourist can find a vehicle that suits their requirements, whether for city commuting or exploring the vast deserts and mountainous terrains of the Kingdom.

Embarking on its own journey of luxury and innovation, Juffali Commercial Vehicles has taken a significant stride in redefining Saudi Arabia’s transportation landscape. truckandfleetme.com

INTERVIEW

Renowned for its cutting-edge approach to automotive excellence, particularly through its Special Vehicles division ( JSV), the company has unveiled an exciting venture – launching a dedicated luxury vehicle rental division. This strategic move not only addresses the burgeoning demand for upscale vehicle rentals but also aligns with the Kingdom of Saudi Arabia’s vision to elevate and develop its thriving tourism sector.

Juffali Commercial Vehicles, a pioneer in automotive excellence, especially through its Special Vehicles division ( JSV), is recognised for its sophisticated and innovative approach to transportation. JSV prioritises cutting-edge design, presenting a diverse fleet encompassing vehicles from vans to buses, seamlessly combining commercial utility with entertainment features.

Recently, the company announced the launch of a new division dedicated to luxury vehicles as part of its business expansion strategy. This strategic initiative aims to meet the demands of the upscale vehicle rental market and address the current gap in this sector.

“Through the launch of the rental division, our objective is to establish a dynamic and sustainable presence, ensuring continuous accessibility to our clients. We are particularly focused on providing support to the tourism and hospitality sectors, aligning with the vision of the Kingdom of Saudi Arabia to enhance and develop the tourism industry,” says Heiko Schulze – CEO of Juffali Commercial Vehicles.

JSV recognises a significant opportunity

DYNAMIC PRESENCE The rental division has been created as a dynamic and sustainable presence, ensuring continuous accessibility to our clients, says Heiko Schulze – CEO of Juffali Commercial Vehicles.

in the growing tourism sector of Saudi Arabia. Over the past five years, the tourism industry has experienced substantial growth.

This presents a prime opportunity for JSV to participate in and capitalise on the expanding tourism landscape actively.

As Saudi Arabia becomes a popular destination for global travelers, JSV aims to meet the rising demand for reliable and luxurious transportation services.

With a commitment to excellence and innovation, JSV’s diverse fleet is poised

The rental division has been created as a dynamic presence”

to cater to the evolving needs of tourists exploring the wonders of Saudi Arabia.

JSV’s dedication to providing top-tier vehicles positions the company as a key player in facilitating the travel experiences of both leisure and business visitors.

This strategic positioning is intended to underscore JSV’s role not only as a service provider but also as a contributor to Saudi Arabia’s transformation into a global tourism hub.

JSV offers a complete luxury experience, going beyond providing vehicles. The company envisions customers effortlessly navigating through traffic in vehicles adorned with luxurious seats, accompanied by skilled drivers. This level of service enhances convenience and transforms the entire transportation experience, allowing customers to focus on enjoying the journey.

As Saudi Arabia welcomes a growing number of global travelers, Juffali Commercial Vehicles, with its JSV division, stands at the forefront of providing unparalleled transportation experiences.

The strategic launch of the luxury vehicle division underscores a commitment to excellence, innovation, and aligning with Saudi Vision 2030’s ambitious tourism goals.

Positioned as more than just a service provider, JSV emerges as a key contributor to Saudi Arabia’s transformation into a global tourism hub, offering not just vehicles, but a gateway to luxurious and seamless travel experiences. The road ahead promises not just transportation but a journey through excellence, comfort, and the evolving wonders of Saudi Arabia.

DIVERSE AND SEAMLESS JSV is known for providing a diverse fleet encompassing vehicles from vans to buses, seamlessly combining commercial utility with entertainment features..

MEETING LUXURY DEMAND Saudi Arabia is becoming an increasingly popular destination for tourists and travellers.

JSV believes it can meet their rising demand for reliable and luxurious transportation services.

truckandfleetme.com

JANUARY 2024 29

INTERVIEW

FROM SHIP

TO ENSURE

Tim Oltmann, CEO, Transport Overseas Group talks navigating the Middle East logistics market

T

ransport Overseas (TO) Group, a young dynamic and fast-growing logistics company based in Bremen, Germany, has made significant strides in the Middle East market.

Tim Oltmann, CEO of TO Group, sheds light on the company’s journey, strategies, and future aspirations in a comprehensive interview.

Starting as a cargo broker, liner agency, and general agent for Bahri Line (one of the business units of the Saudi Arabian National Shipping Company) in Northern Europe and Scandinavia, TO Group has evolved into a major player in the logistics sector. It now offers a wide range of services worldwide, particularly in Ro/Ro, Project Logistics, High&Heavy, Supercargo services, and Breakbulk sectors.

With a branch in Dubai, TO Group has established itself in the commercial vehicle sector in the Arabic region, Asia Pacific, and

30 JANUARY 2024

Africa. The company collaborates closely with major ports across the Middle East, including Aqaba, Jeddah, Sohar, Jebel Ali, Abu Dhabi, Hamad, Bahrain, Dammam, and Kuwait.

“Quality is our top priority. Our team consists of experienced specialists who are characterised by a high level of professionalism, creativity and customer orientation. As part of our quality management system, we attach great importance to continuous process optimisation and employee development,” says Oltmann.

“Our corporate philosophy is based on three pillars: excellence, flexibility and sustainability.

We believe that this holistic approach is the only way to guarantee the high quality of our services. Our mission is to maximise customer satisfaction through our performance, to inspire and connect our customers and employees.

As TO Group, we see ourselves not only as a service provider, but also as a partner to our customers. With this claim, we can ensure our

TO Group is young, independent, dynamic and fastgrowing”

own success and that of our customers.”

Oltmann tells T&FME that TO Group prioritises understanding customer needs and requirements, a key factor in opening their Middle East headquarters in Dubai nearly three years ago. This strategic move has helped the company overachieve its goal of providing high-quality service and maintaining strong client relationships.

He adds: “Based on our experiences and expertise we are one of the go-to shipping and logistics suppliers for a power list of Original Equipment Manufacturer (OEMs). With our branch in Dubai and the experience of Richard Hall as Director Middle East/Asia Pacific, we are also familiar in the sector of commercial vehicles in the Arabic region, Asia Pacific and Africa.”

Oltmann highlights the gradual introduction of alternative drive technologies and reduced carbon emissions as the next major shift in the shipping industry. TO Group truckandfleetme.com

INTERVIEW

is adapting to this change by identifying such vessels into their shipping operations, responding to increasing customer demand for environmentally-friendly solutions.

“The gradual introduction of alternative drive and therefore reduced carbon emissions is the next major shift in the shipping industry. We are now starting to see the introduction of such vessels and our customers are also demanding this as well.”

TO Group maintains a family-type atmosphere, fostering a culture where employees love what they do. This approach has been integral to the company’s organic growth strategy contributes to its ability to ensure high-quality service and maintain strong relationships with clients.

“We have placed a lot of emphasis on this – and that’s why we opened our Middle East HQ in Dubai almost 3 years ago. We had foreseen the growth potential, but we needed to be closer to our customers to fully understand their needs and requirements,” he remarks. “We are happy to say that we have overachieved this goal so far.”

The UAE’s central location for business in the Middle East markets and the presence of many of TO Group’s clients in the area make it an important base for the company’s operations: “We felt that the UAE offered us the best and most central location for doing business in the Middle East markets and many of our clients also have their base in the area.”

The neighbouring Saudi market, a significant and active territory for TO Group, has seen a surge in recent times.

The company’s link with Bahri Shipping Line, underscore the importance of this market in their regional success.

“Clearly, in recent times the Saudi market has risen to become a very active although it was already a very big and important market for us,” he says. “With our close ties with Bahri Shipping Line, we always have plenty of focus on our business dealings in the Kingdom.”

Despite challenges such as access to vehicles and equipment, and price increases due to high demand for shipping space, TO Group helps clients navigate these issues through its supply chain expertise and strong relationships with manufacturers.

Oltmann explains: “The supply chain for vehicles and equipment has generally been through a tough time in the last two years although this has eased in the second half of 2023 from most manufacturers.

This has led to an increase of demand for shipping space which has of course caused pressure on pricing in some cases.” truckandfleetme.com

“THERE’S ALWAYS GROWTH TO BE DONE” Tim Oltmann (pictured) says that TO Group’s partnership with Bahri Line has solidified its status in Saudi Arabia.

The firm is now eyeing growth in South East Asia.

We are focused on our team and our people”

Geopolitical issues, including recent disruptions in the Red Sea and elsewhere, can pose challenges for the shipping industry.

Leveraging the Dubai team’s proximity to market developments, TO Group manages these situations by closely working with clients and shipping partners ensure we manage expectations and on time deliveries wherever possible.

“One of the reasons we have our team in Dubai exactly for this purpose: being close to market developments and our end customers so that we can react immediately to changes in business climate and our customers demands,” he comments. “Geopolitical matters are always a challenge for the industry since most of what happens is outside our direct control of course.

It seems that there will be some disruption in the short term although TO Group has years of experience in dealing with these situations.

“Globally there are always some disruptions in service or politically linked matters that affect the whole shipping market. Specifically in the Middle East markets we always find ourselves in a strong position to react because of our team in Dubai giving us clear communication and also our robust relationship with Bahri Line in Saudi Arabia who are always able to find new solutions and deliver on time.”

Looking towards future growth, TO Group is eyeing expansion into South East Asia. The company maintains its competitive edge in a rapidly changing global market by focusing on its skilled and knowledgeable team, setting it apart in the industry: “Whilst we are satisfied so far with our growth in Middle East Markets – more can always be done! Having said that we are looking more and more into South East Asia and the growth of that area so watch this space.”

Tim Oltmann’s insights reveal TO Group’s strategic approach to navigating the complex logistics landscape in the Middle East. Through a blend of technological adaptability, customer-centric service, and robust risk management, TO Group continues to solidify its position as a key player in the global shipping and logistics sector.

“We are focused on our team and our people since this is where the real skills and knowledge lie. We have carefully selected our specialists from all industries where we are active and this has meant we have lager network and more in depth knowledge of the business. This is what sets us apart and keeps us ahead of the game.”

A MAJOR PLAYER TO Group has evolved into a major player in the logistics sector having started as a cargo broker, liner agency, and general agent for Bahri Line (one of the business units of the Saudi Arabian national shipping company) in Northern Europe and Scandinavia.

JANUARY 2024 31

PARTING SHOT

OMAN

EV ODYSSEY

Fleet of the BMW iX5 Hydrogen complete green hydrogen trip from Dubai to Sohar

D

elegates of the recent Green Hydrogen Summit Oman (GHSO) embarked on a journey from Dubai to Sohar, driving a fleet of the BMW iX5 Hydrogen, marking a significant milestone in the pursuit of sustainable mobility.

Led by Dr Jurgen Guldner, General Manager of Hydrogen at BMW Group, the drive also highlighted BMW’s commitment to establishing a sustainable hydrogen infrastructure, working hand-in-hand with key regional stakeholders.

Over the course of the 250km drive, the BMW iX5 Hydrogen vehicles demonstrated their viability and practicality as advanced sustainable mobility solutions. The journey culminated at Sohar Port, with an informative

workshop focusing on the role of hydrogen fuel cell technology in future mobility.

The session emphasised the crucial role of hydrogen fuel technology in accelerating the transition towards sustainable mobility and its potential for large-scale reductions emissions alongside battery electric vehicles.

In addition to the drive from Dubai to Oman, BMW Group Middle East has been actively collaborating with key stakeholders across the region, including Saudi Arabia, Qatar, Jordan, the UAE, and the Sultanate, to foster sustainable hydrogen infrastructure development.

These efforts focus on demonstrating first-hand experiences with the fleet and the exchange of invaluable insights with key stakeholders, as the region looks to

expand the overall hydrogen economy.

The BMW iX5 Hydrogen is a vehicle developed by BMW, signifying a significant step in their exploration of alternative fuel technologies, particularly hydrogen fuel cells. The iX5 Hydrogen utilizes a hydrogen fuel cell system.

This technology generates electricity through a chemical reaction between hydrogen (stored in the vehicle’s tanks) and oxygen (from the air), with water vapor being the only emission.

One of the challenges for hydrogen vehicles, including the iX5 Hydrogen, is the lack of extensive hydrogen refueling infrastructure compared to petrol stations or electric vehicle charging networks. Availability of the iX5 Hydrogen may also be limited to select markets where hydrogen infrastructure is more developed.

NEXT ISSUE: TRUCK AND FLEET AWARDS 2024 REVIEW, CES 2024 AND HOW THE MARKET HAS CHANGED, AND MUCH MORE!

32 JANUARY 2024

truckandfleetme.com

C

M

Y

CM

MY

CY

CMY

K

BEST MILEAGE

INTRODUCING

WITH BEST-IN-CLASS

FUEL EFFICIENCY

ULTRA T.16

To know more visit: https://me.tatamotors.com/en/ ABU DHABI: DALMA MOTORS: +971569862107 | BAHRAIN: NATIONAL EST. OF TECH & TRADE SERVICE +973 34563333 DUBAI: UNITED DIESEL LLC. +9714704 3777 | KUWAIT: AL ZAYANI TRADING CO +965 97235876 OMAN: AL HASHAR: +96899258513 | QATAR: AL HAMAD AUTOMOBILES +974 66879845 SAUDI ARABIA: MOHAMED YOUSUF NAGHI MOTORS +966 544483394