CEO Alexander Vlaskamp about the future of transport in the region.
NEWS
06 / NEWS FROM THE MONTH
Air Taxis take on the challenge of providing transport to Hajj pilgrims.
LAUNCHES
10 / L200 UAE LAUNCH
The all-new Mitsubishi L200 combines upgraded capabilities.
TEST DRIVE
12 / JS6 TEST DRIVE
The robust and ready JS6 from JAC looks like a great rental fit.
TEST DRIVE
14 / E-BUS TEST DRIVE
T&FME takes the MAN Lion City E bus out on the track in Germany.
INTERVIEW
22 / TRAINING WAYS
Scania Middle East targets drivers as it launches a comprehensive road safety campaign in the UAE.
FEATURE
24 / MEETING OF MINDS
The CEOs of Daimler and E.On talk the decarbonisation journey facing their industries.
FMS 2024: PROGRESS IS STILL PROGRESS
This summer’s Fleet and Mobility Middle East Summit 2024 once against showcased the region’s progress in catching up with the global mobility sector. By embracing AI, telematics, data analytics, and sustainable practices, the Middle East is playing its part in driving the future of mobility, and it was great to be able to sample what that future may look like.
Post-COP28, there should be genuine questions asked about whether the region is being proactive enough, but the event certainly highlighted – and it was worth pointing out that these events can be a case of preaching to the converted – that there are many fleets and manufacturers out there that are willing to pick up the sustainability baton.
It is clear after the event that the business cases and technologies for fleets are becoming much broader and accessible to operators in the market. That doesn’t mean that it is always financially viable for many fleets to transition to a greener set of vehicles or an AI-powered overhaul currently. It is just much closer than it was. Let’s call that progress.
As the mobility sector continues to evolve, the region’s role as a leader will only grow stronger. The insights and trends discussed at the summit underscore a region that is not just
adapting to change but actively shaping the future of mobility. The Middle East is on the cusp of a mobility revolution, and it’s thrilling to witness this transformation firsthand.
As usual, the event provided a comprehensive overview of the current trends, challenges, and innovations shaping the future of the fleet and mobility industry in the Middle East. It became clear to me that the Middle East is not just a participant in the global mobility sector but has an opportunity to be leader in a new era of technological advancement and sustainable practices. If it chooses to accept facing up to the investment in infrastructure over the next decade that is still required.
One of the standout moments for me was the keynote by Jeferson Felipe Machado from UD Trucks Middle East. His vision of AI transforming mobility services resonated deeply. The idea that AI can shift us from traditional fleet operations to smart logistics solutions isn’t just futuristic – it’s happening now.
The Middle East, with its robust programme of infrastructure development and forward-thinking policies, is uniquely positioned to harness these advancements. AI’s role in predictive maintenance, operational efficiency, and datadriven decision-making is set to revolutionize how we manage fleets.
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EV LAB launches the first multibrand electric mobility Experience Center in Dubai
INFRASTRUCTURE
RTA announces new Dubai Harbour links
LOGISTICS
‘EMX International’ can revolutionise GCC eCommerce delivery
CARS
GKS Auto steps up to take on MG Motor in Jordan
Middle East
LAUNCHES
BMW R 1300 GS Adventure: The rock in the surf
BMW Motorrad has almost completely redesigned the engine, chassis, bodywork, design and storage concept of the new R 1300 GS Adventure
CARS
Geely blends ‘comfort and style’ in all-new Preface for the UAE
The Preface boasts the strongest power in its class, with an efficient, but powerful 2.0TD engine, says AGMC
FLEET
A JAC for the rental trades?
The robust and ready JS6 looks like a great rental fit
FLEET
Audi claims Q8 e-tron: Redefines the EV experience
The Audi Q8 e-tron is built to handle various driving conditions, especially in hot weather regions, says German giant
CARS
Kia Middle East and Africa launches re-styled Sonet
Compact SUV arrives with a revamped exterior and upgraded cache of new interior features, confirms KIA Middle East
CARS
Chevrolet
joins duet with rising Arab pop star Nurzy FEATURED
FLYING TAXI COMPLETES AIR TRIAL IN MECCA / NISSAN PICKS SERVICES BACK-UPS / EXEED OPENS NEW FLAGSHIP LOCATION / MAN TRUCKS DOMINATES AVIATION FLEET
Flying taxi completes Mecca air trial NETWORK
THE ANNUAL HAJJ PILGRIMAGE, A MONUMENTAL GATHERING OF DIVERSE NATIONALITIES, PRESENTS UNIQUE LOGISTICAL CHALLENGES
FLEET
Front End has successfully completed the demonstration of the first unmanned air taxi trial in Mecca, in partnership with EHang, the world’s leading urban air mobility (UAM) technology platform company.
This milestone event, supported by the General Authority of Civil Aviation (GACA), in collaboration with the Ministry of Transport and Logistics Services, the Ministry of Hajj, and the Ministry of Interior, represents a significant step toward faster, more efficient, and sustainable Hajj pilgrimages.
The demonstration highlights the potential of governmentprivate partnerships to drive technological advancements in the Kingdom of Saudi Arabia.
His Excellency Abdulaziz Al-Duailej, President of GACA, stated, “The trial marks a major advancement in integrating Advanced Air Mobility (AAM) solutions into Saudi Arabia’s aviation landscape. We are committed to the highest safety standards and seamless integration into existing air traffic systems. This trial acts as a proof of concept for multiple
use cases and contributes to various AAM roadmap initiatives. We appreciate the instrumental support of Front End and EHang to mark this historic milestone for Saudi Arabia.”
The annual Hajj pilgrimage, a monumental gathering of diverse nationalities, presents unique logistical challenges. This innovative demonstration aims to streamline transportation during this sacred event by efficiently moving pilgrims between key locations, ensuring a smoother and safer Hajj experience.
Majid Alghaslan, Chairman
and CEO of Front End Limited Company, said, “This achievement stands as a testament to the power of government-private partnerships in accelerating new technology adoption.
Partnering with EHang made this pioneering solution a reality.”
“Conducted in a low-risk area within protected airspace, the trial will assist authorities in setting the regulatory environment for the deployment of eVTOL aircraft. This effort will redefine the Hajj experience by enhancing mobility, reducing congestion, and promoting sustainability.”
DUBAI AUTHORITIES ESTIMATE THAT AERIAL VEHICLES WILL REDUCE TRAVEL TIMES BETWEEN KEY LOCATIONS BY AN IMPRESSIVE 70%
SINGAUTO UNVEILS INTELLIGENT REFRIGERATED VEHICLE AT YAS MARINA CIRCUIT
TRANSPORTATION
SINGAUTO, a Singapore-based innovator in the field of commercial vehicles, has launched its global brand at the Yas Marina Circuit in Abu Dhabi.
The company introduced the world’s first one-step new energy intelligent refrigerated vehicle, marking a significant step forward in the logistics industry.
SINGAUTO’s new vehicle integrates autonomous driving capabilities and advanced cold chain logistics technology. It features an AI-powered digital platform, multi-temperature control, independent suspension, and a cloud platform for fleet management.
The launch event also saw SINGAUTO entering into product agreements with DAEJI P&I and Shandong Heima Group, highlighting its commitment to global market expansion and international collaboration.
Industry leaders and potential partners attended the event to witness SINGAUTO’s innovations in sustainable logistics. The company’s Global CEO and Co-Founder, Chris Chen, outlined their strategic direction, emphasizing a commitment to sustainability and innovation.
With over two decades of experience in the global auto industry, Mr. Chen presented a new brand vision and core values, reinforcing SINGAUTO’s position in the logistics sector.
Mr. Chen stated, “The UAE is not just the economic and innovation hub of the Middle East; the country is leading the transition towards clean energy and high-tech industries.”
AAC STARTS ‘LEAD EVERY MILE’ FLEET OFFERING
RETAIL
Arabian Automobile Company (AAC), the official distributor of Nissan, Infiniti, and Renault in Dubai, Sharjah, and Northern Emirates, has unveiled its latest fleet initiative, “Lead Every Mile with Nissan.” This campaign will run for two months, responding to the increasing demand for SUVs among fleet customers in the UAE.
This strategic venture highlights Nissan’s SUV lineup, including the X-Trail, X-Terra, and Pathfinder. It is specifically designed to meet the needs of small and medium enterprises (SMEs) in the region.
The offering includes a comprehensive package featuring a 5-year warranty and a 4-year service plan across select Nissan models, aimed at providing long-term value and reliability – essential for businesses
managing extensive vehicle fleets. AAC Nissan’s offering aligns with current market trends, capitalising on the rising preference for larger vehicles.
The two-month campaign aims to increase awareness and consideration among key corporate accounts, government entities, and other fleet businesses and start-ups.
“AAC Nissan recognizes the
evolving landscape of fleet business and the growing purchasing power is a strategic move to provide these businesses with tailored solutions that meet their operational needs and enhance their fleet efficiency, moreover this approach aligns with AAC’s customers first policies, offering tailored business solutions to support their endeavors,” said a representative.
MAN DOMINATES EMIRATES CATERING FLEET
FLEET
United Motors & Heavy Equipment (UMHE) and Emirates Flight Catering (EKFC) have officially signed a deal aimed at boosting operational efficiency in the aviation sector. The agreement was formalized by Mahmood Ameen, CEO of Emirates Flight Catering, and Khalifa Al Ketbi, Managing Director of United Motors & Heavy Equipment.
As part of this partnership,
UMHE will supply EKFC with a fleet of advanced MAN trucks, known for their reliability, cutting-edge technology, and robust performance. These new vehicles are expected to enhance EKFC’s operational efficiency, expediting deliveries and ensuring a smooth flow of goods and services crucial to maintaining its leading position in the aviation catering industry.
“We are thrilled to partner with Emirates Flight Catering,”
stated Khalifa Al Ketbi of UMHE. “This collaboration underscores our commitment to providing high-quality transportation and logistics solutions and supporting the operational excellence of our partners.”
Mahmood Ameen of Emirates Flight Catering remarked, “The addition of these new MAN trucks from UMHE is a significant investment in our logistics efficiency. This acquisition ensures that we can consistently deliver the highest standards of service to our clients by using the latest equipment from a leading manufacturer like MAN.”
By leveraging the capabilities of the new MAN truck fleet, EKFC aims to achieve new levels of efficiency, further cementing its reputation for exceptional service. This move will help meet the growing demands of its global clientele with increased precision and speed, positioning both UMHE and EKFC to drive innovation and excellence in their respective industries.
CANTER EURO 5 AND BA BUS ON SALE AT AHM
Al Habtoor Motors, the exclusive distributor of FUSO vehicles in the UAE says it is “thrilled to unveil exciting summer deals” for two of its flagship models, the Canter Euro 5 and the BA Bus. From 20th June to the 15th August, customers can take advantage of these offers
and experience the exceptional performance and efficiency of FUSO vehicles, confirmed the company.
The Canter Euro 5, known for its exceptional value and fuel efficiency, now comes with an extended warranty of up to 200,000km. This small truck features a driver-focused cabin with ample legroom and a high
roof design, enhancing the driving experience. Fleet buyers looking for performance, power, and safety will find the Canter Euro 5 to be an attractive option, said Al Habtoor.
The Canter Euro 5 supports safe daily driving and pursues user-friendly functions and comfortable, fatiguefree driving. Additionally, customers purchasing the Canter Euro 5 will receive free service up to 60,000 km.
In addition, the BA Bus, with an increased seating capacity of 36 individual seats, extra deep overhead storage and an economical 4-cylinder engine, also comes with an extended warranty of up to 240,000km. It is equipped with advanced features such as a robust chassis frame, factoryinstalled roof hatch for emergency ventilation and evacuation.
AGILITY’S MENZIES AVIATION TARGETS NET ZERO
FLEET
EXEED OPENS NEW FLAGSHIP LOCATION IN THE HEART OF DUBAI
RETAIL
EXEED has opened a new flagship showroom in Dubai. Marking a significant milestone for the premium brand’s accelerated growth, EXEED SUVs are quickly dominating UAE roads, resonating with the discerning tastes of customers within the UAE’s luxury automotive market, claim the firm.
Situated in the bustling Gold & Diamond Park on Sheikh Zayed Road, and spanning 475 sqm, the newly opened flagship showroom introduces the growing automotive brand’s pioneering customer experience and service concept, blending modern aesthetics to provide customers with a warm, welcoming atmosphere and an engaging
environment. This setup for the showroom ensures a seamless experience for customers looking to purchase premium SUVs, said the firm. Car enthusiasts and drivers seeking their next purchase can choose from EXEED’s dynamic model range including the exceptionally crafted TXL, the luxuriously designed VX, the stylish LX, and the sleek RX.
Menzies Aviation, the leading service partner to the world’s airports and airlines, and an Agility Global company, is pleased to announce that the Science Based Targets initiative (SBTi) has approved its science-based targets to reach net-zero greenhouse gas emissions across the value chain by 2045. This includes a 50% near-term reduction in scope 1 and 2 GHG emissions by 2030 from its 2022 baseline, and in scope 3 GHG emissions of between 30% and 42% within the same timeframe.
This milestone underscores Menzies’ commitment to strong sustainability leadership, and environmental stewardship, taking a proactive approach to combating climate change. By setting and pursuing ambitious, science-based targets, it is not only reducing its own footprint but setting a benchmark for the aviation services industry. Menzies’ All In plan for a fair and sustainable future includes ambitious goals across four key pillars: the Environment, People, Safety and Ethics. Recognising the urgency to act on climate change and limit global warming to 1.5°C, the plan is designed to drive positive change and progress its material ESG priorities.
Among its notable achievements since the launch of its All In plan in 2021, the company has invested significantly in the transition to electric and lower emission Ground Support Equipment (GSE) where airport infrastructure allows.
FLEET
sustainable. Scania’s results stand out: over 100km distance, the average difference
fuel. Taking into perspective the fact that a long-haul truck travels something like
applying a formula that covers all the relevant aspects of being transport-efficient and
THE NEW ALL-TERRAIN MITSUBISHI ARRIVES IN THE UAE / THE BMW M3 SEDAN HAS BECOME MORE POWERFUL AND VERSATILE THAN EVER
LAUNCHES
A NEW CHASSIS
4WD-II SUPER SELECT
All-terrain L200 arrives in the UAE
AL HABTOOR MOTORS, THE EXCLUSIVE DISTRIBUTOR OF MITSUBISHI MOTORS IN THE UAE HAS LAUNCHED THE ALL-NEW MITSUBISHI L200 INTO THE MARKET
The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment from the Japanese brand, featuring a host of new groundbreaking enhancements designed to attract non-fleet buyers and elevate the driving experience and set new benchmarks in performance and durability, according to the car-makers exclusive UAE distributor Al Habtoor Motors.
“The launch of the all-new L200 marks a significant milestone for Al Habtoor Motors and Mitsubishi Motors as we continue to innovate and redefine the
pickup truck segment in the UAE,” said Karim Maksoud, Managing Director of Al Habtoor Motors.
“Our commitment to innovation and excellence drives us to continuously deliver top-tier vehicles that surpass expectations and cater comprehensively to the diverse needs of our valued customers in the UAE.
Today’s launch embodies this commitment in its truest form.”
Junya Takami, President of Mitsubishi Motors Middle East and Africa, said the launch of the all-new Mitsubishi L200 “signifies a new era of automotive
excellence, where we redefine the boundaries of capability, safety, and eco-friendliness.”
Built from the ground up to tackle the most demanding terrains and daily challenges, the all-new Mitsubishi L200 boasts a fully reengineered chassis, Super Select 4WD-II system, and many more performance-related features that deliver exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Modes tailored for sand, gravel, rocky terrain, and more, the L200 ensures a smooth and confident ride in
any environment. Safety takes center stage with the all-new Mitsubishi L200, which integrates state-of-the-art safety features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple Car Play, and Android Auto connectivity. These innovations work harmoniously to provide unparalleled protection and peace of mind for drivers and passengers alike.
Mitsubishi Motors believes its commitment to sustainability “shines through” in the all-new
PROVEN DURABILITY
The all-new Mitsubishi L200 combines upgraded capabilities, advanced safety features, eco-friendly design, added to its legacy of proven durability.
RICH HISTORY
With a rich history dating back to its debut in 1978, the L200 expands its horizon to cater not only to commercial needs but also to the diverse requirements of families and recreational users, making it the ultimate vehicle of choice for any adventure, says Al Habtoor.
L200, which supports ecological and economical driving aimed at reducing emissions and minimising environmental impact: “From engine efficiency to eco-conscious materials, the L200 leads the way towards a greener future without compromising on performance or comfort.”
Mitsuibishi spent seven years collecting extensive feedback to ensure the L200
SPECIFICATIONS
MOTORSPORTS-INSPIRED BMW M3 SEDAN REVEALED
THIS NEWEST MODEL PROMISES AN EXHILARATING DRIVING EXPERIENCE, DELIVERING THE RACECAR FEELING THAT ENTHUSIASTS HAVE COME TO EXPECT, SAYS BMW
The BMW M3, now in its sixth model generation, continues to push the boundaries of high-performance sports cars. With its latest iteration, the BMW M3 Sedan has become more powerful, poised, advanced, and versatile than ever before, embodying a rich legacy that spans nearly four decades. At the heart of the new BMW M3 is a high-revving 3.0-litre straight-six engine equipped with M TwinPower Turbo technology. This powerhouse offers a remarkable blend of power and precision, achieving a maximum output of 530 hp at 6,250 rpm in the BMW M3 Competition Sedan with M xDrive.
The engine’s peak torque of 650 Nm is available between 2,750 and 5,730 rpm, ensuring a robust and consistent power delivery. This enhanced performance translates into impressive acceleration figures, with the M3 Competition Sedan sprinting from 0 to 100 km/h in just 3.5 seconds.
the optional M Driver’s Package, allowing drivers to fully exploit the car’s potential.
Technological advancements are at the forefront of the new BMW M3, with the latest BMW iDrive system based on BMW Operating System 8.5. This system, complemented by a BMW Curved Display and optional BMW Head-Up Display, offers intuitive control and access to a wide range of digital services. The M Mode button on the center console allows drivers to personalize their driving experience by adjusting the interventions of the driver assistance systems, with the optional TRACK setting deactivating all comfort and safety systems for a pure racing experience.T BMW has also introduced the M Carbon exterior package and M Race Track package for those seeking even more performance and visual impact.
SPECIFICATIONS
perfectly fits the market’s expectations. It believes that this has resulted in a new generation with superior comfort, safety, and driving performance across all terrains.
With its combination of outstanding off-road capability with exceptional ride comfort, the L200 allows drivers to take on the terrain while still enjoying comfort.
The new BMW M3’s dynamic prowess is further highlighted by its acceleration from 0 to 200 km/h in 11.8 seconds, half a second quicker than its predecessor. Its electronically limited top speed of 250 km/h can be increased to 290 km/h with
A JAC FOR THE TRADES
TThe robust and ready JS6 looks like a great
rental fit
he fleet and car rental markets are always changing, and the JAC JS6 is here to shake things up. JAC Motors, known for their reliable vehicles, introduces the JS6, blending practicality, efficiency, and modern tech. Let’s dive into what makes the JS6 a great option for fleets and car rentals in the Middle East.
JAC cars are now readily available through a number of rental outlets in the UAE via the Habtoor Motors-owned franchise and the newest JS6 could be the best of the lot.
As the fleet and car rental markets continue to evolve, the introduction of the JAC JS6 late in 2023 into these sectors signifies a much more robust addition tailored for professional use than the less premium models such as the JS4. JAC Motors, is earning a reputation
for a diverse range of dependable vehicles, in the ever-increasing ranks of internationalfacing Chinese brands in the market.
In the JS6, JAC has a winning combination of practicality, efficiency, and modern technology. While it may not trouble the upper performance of similar cars in its segment, it is no slouch under power and has the functional utility and finish needed for professional fleets and car rental services in the market.
A lot of reviews have focused on the Chinese brand’s so-called “Aesthetic of the Times” design language, but what does that mean in practice? Well, clear your head of the jargon and focus your attention on its narrow LED light band and rugged front end.
The rear isn’t lacking either, with 3D-style lights, a stylish roof spoiler, fullwidth LED taillight, dual tailpipes, and
The JS6 is versatile and can adapt to different fleet needs”
bold black plastic trim on the bumper. The 18-inch two-tone alloy wheels and shiny trim from the door mirrors to the rear of the C-pillars add to its appeal.
Though it might not be the trendiest SUV out there, the JS6’s design will catch the eye of anyone who likes the JS4 but needs a bigger ride. It’s 4,605 mm long, 1,890 mm wide, and 1,700 mm tall, with a wheelbase of 2,720 mm – that’s 100 mm longer than the JS4.
Step inside, and you’ll see the JS6’s cabin is a big upgrade from the JS4. It’s cleaner, more modern, and packed with tech. The materials feel premium with stitched effects and cool patterns on the door pads and speakers. There are metallic and faux leather trims, a fancy touch-sensitive HVAC panel, paddle shifters, and a rotary transmission knob with a knurled finish. The front seats
A SMOOTH RIDE
are sporty and well-bolstered, and the dual-pane sunroof makes the cabin feel spacious. Thanks to the longer wheelbase, the rear seats offer more legroom and plenty of storage cubbies for added practicality.
The JAC JS6 is loaded with features that today’s drivers expect. Think automatic climate control, power front seats with memory and heating, an 8-speaker audio system, wireless charging, automatic wipers, LED headlights, an electric tailgate, and a touchscreen infotainment system with Apple CarPlay and Android Auto.
Safety is key for fleet and rental managers, and the JS6 delivers. It includes adaptive cruise control, automatic emergency braking, frontal collision warning, blind-spot warning, rear parking sensors, 360-degree cameras, TPMS, and up to 6 airbags.
The JAC JS6 should be a wellrounded option for professional fleets and car rentals”
These features keep occupants safe and reduce potential liabilities for operators.
Under the hood, the JS6 has a 1.5-liter turbocharged petrol engine that pumps out 181 hp and 280 Nm of torque. It’s paired with a 6-speed wet-clutch DCT gearbox driving the front wheels. It’s not a speed demon when driving, but it’s reliable and efficient, hitting 180 km/h if needed. This balance of power and fuel efficiency is perfect for fleet operators who want to keep costs down without sacrificing performance. The JS6 handles well in both city and highway conditions, ensuring a smooth ride for long-term use and rental customers.
The JS6 offers plenty of cargo space, making it great for various professional uses, from transporting goods to carrying equipment for service businesses. It’s versatile and can adapt to different fleet needs, whether for corporate
transportation, logistics, or rental services.
One of the best things about the JAC JS6 for fleets and car rentals is its cost efficiency. It’s priced competitively, offering great value for money. Plus, its low maintenance costs and fuel efficiency mean lower total ownership costs, making it a smart investment for businesses.
All in all, the JAC JS6 should be a wellrounded option for professional fleets and car rentals. It combines modern design, reliable performance, top-notch safety features, and cost efficiency, making it a versatile and practical choice. As the fleet and car rental markets grow in the Middle East, the JS6 is a great option for businesses looking to expand or upgrade their fleets. If you’re after a larger, more techsavvy version of the JS4, the JAC JS6 won’t disappoint. For a closer look, head over to an Al Habtoor Motors showroom in Dubai.
The JS6 handles well in both city and highway conditions, ensuring a smooth ride for long-term use and rental customers.
FINDING ITS OWN PATH
JAC Motors is earning a reputation for a diverse range of dependable vehicles, in the ever-increasing ranks of international-facing Chinese brands in the market.
THE BEST WAY TO TRAVEL?
Ever wondered what it’s like to drive a massive, silent, eco-friendly beast through the urban jungle? Well, I got the chance to test drive a MAN Lion City E bus, and let me tell you, it’s as exciting as it sounds. Picture yourself in control of a zero-emission, passengerhauling machine that’s smoother than your morning coffee and quieter than a librarian on their day off. Here’s the lowdown on my joyride with this futuristic bus in Munich. First things first, let’s talk looks. The MAN Lion City isn’t just any bus; it’s the
T&FME takes the MAN Lion City E bus out on the track in Germany Safety is paramount in the design”
supermodel of the bus world. This baby’s got curves in all the right places, with a sleek, streamlined body that screams, “Look at me, I’m eco-friendly and I know it!”
The bus is designed to glide through city streets like a hot knife through butter. Inside, it’s all high-quality materials and thoughtful design. No cheap plastic that’ll crack after a few heavy-duty passenger runs. The seating is so comfy, you might mistake it for your living room couch. Plus, there’s plenty of standing room, because who doesn’t love a good bus ride where you’re not crammed in like sardines? Now,
let’s get to the fun part - driving this big boy. The Lion City E runs on an electric drivetrain, which means it’s smoother than a jazz saxophonist at a wine bar. The electric motors give you instant torque, so when you put your foot down, this bus moves. And I mean, it really moves. You can imagine navigating city traffic is a breeze; it’s like the bus is dancing around the other vehicles. Handling? You’d think a large bus would be like steering a brick through a maze, but no. This thing turns like a dream, with a tight radius that makes city corners feel like gentle curves. And let’s talk braking -
regenerative braking, to be precise. It not only stops you on a dime but also helps recharge the batteries, so you feel like an eco-warrior every time you hit the brakes.
For the passengers, the Lion City E is like a mobile spa day. Wide doors, low floors, and a climate control system that makes you forget the blazing sun or freezing winds outside.
The interior layout is spacious, giving everyone their personal bubble — a luxury in public transport.
As the driver, I felt like I was in the cockpit of a spaceship. The ergonomic seat is adjustable in all the right ways, and the digital dashboard provides all the info you need without making you feel like you’re deciphering the Matrix. Battery status, range, system diagnostics — it’s all there, clear as day.
This bus is like KITT from Knight Rider had a baby with a Tesla. The Lion City E is packed with tech that makes driving it feel like playing a really advanced video game. There’s an intelligent energy management system that optimises battery use, and the onboard telematics system gives you real-time data, so you always know what’s going on under the hood.
Safety? Oh, it’s got that covered too. We’re talking collision avoidance, lane-keeping assist, and a 360-degree camera system that makes sure you can see everything around you. It’s like having eyes in the back of your head, plus a few extra sets for good measure.
Obivously the biggest benefit on paper is the environmental impact. The Lion City E is an all-electric vehicle, which means
zero tailpipe emissions. You can drive this bus around the city all day and not add a single puff of pollution to the air. More immediately, the lack of vibration and noise is the major asset of the bus. It runs quieter than a mouse sneaking into a cheese factory, which means less noise pollution.
This truly is a transformative experience from a passenger point of view and after spending a morning with the MAN Lion City E, I can confidently say this – and
The bus delivers a smooth and quiet ride”
other vehicle like it – is the future of urban transport. But you probably knew that already. It’s efficient, eco-friendly, and surprisingly, ridiculously fun to drive. Electric buses might cost more upfront, but the savings on fuel and maintenance, plus the environmental benefits, make it a no-brainer if there is a budget and infrastructure available for it. If the positive indications of the battery cooling testing in hot weather is anything to go by, MAN Truck & Bus has nailed it with this one.
INTELLIGENT TRANSPORT
MAN’s E buses, such as the articulated Lion City 18 E pictured in this article, are equipped with an intelligent energy management system that optimises battery usage, extending the range and ensuring efficient operation.
THE DIRECTION
OF TRAVEL
In
an exclusive interview,
Alexander Vlaskamp, CEO,
MAN
Truck & Bus takes a deep dive into leading one of world’s biggest truck-makers
Alexander Vlaskamp, the CEO of MAN Truck & Bus, picks up a pen and starts scribbling on a white board. A few minutes later, the lesson is over, and he clicks the pen top back in place. Pointing at the words and arrows, he tells T&FME that this is how he sees the next two decades of the commercial vehicles industry will play out. Insightful, dynamic and with a dash of the arch educator it is easy to understand why his tenure at the German giant was recently renewed by Traton Group.
Tasked with leading MAN Truck & Bus’ transition into a new era of transport, Vlaskamp, shows few signs of jet-lag as he sits down with T&FME to reflect on his leadership at the German giant and share a glimpse into the multifaceted nature of his role as CEO. At a time of massive change in his industry, Vlaskamp emphasises to T&FME the importance of strategic alignment and adaptability, “ensuring that the company’s long-term goals are met while responding swiftly to market changes.”
Vlaskamp’s approach as CEO of MAN Truck & Bus SE has been characterised by a relentless focus on innovation and market exploration.
“It’s crucial to explore what new technologies, what new production methods, what new markets to explore, and understand where we are in this adoption curve,” he notes, adding that this involves a comprehensive understanding of emerging technologies and how they fit into the company’s strategic vision.
Transitioning to the role of CEO, according to Vlaskamp, involved a significant shift in perspective.
“As CEO, I am the one who has to connect the dots. That’s my main assignment,” he says. Every CEO of a company the size of MAN will approach their responsibilities differently and for Vlaskamp, the role demands a holistic view of the business, integrating various aspects from production to market strategy, ensuring that the company not only stays on course but also adapts effectively to short-term needs.
The conversation quickly delves into the broader global market trends influencing the commercial vehicles industry.
Vlaskamp highlights the crucial role of transportation in driving economic growth, particularly in regions experiencing rapid population growth and GDP expansion.
“Transportation is driven by growth of population and GDP growth. In the Middle East and Southeast Asia, we see an exponential need for transportation of goods and people as middle incomes grow,” he observes.
Vlaskamp is admirably clear of where MAN stands in an ever-competitive landscape and emphasises MAN Truck & Bus’s strengths in various segments, including oil rigs, construction, fire and rescue, and general cargo.
“We are very strong in oil rigs, construction, and fire and rescue segments. We are now putting more focus on the general cargo business, and we are gaining more foothold in this area,” he says.
You’ve seen these urban areas grow up and it’s starting to get denser. Now we need to bring in even more greener solutions to stick to COP28 targets”
Vlaskamp is speaking to T&FME from inside MAN’s regional hub in Dubai – a sign of how important it remains as Saudi booms and Africa and Asia still beckon. When discussing market entry strategies, Vlaskamp points out the unique challenges and opportunities he sees in different regions.
“You have markets which are pretty close, like India, where entry barriers are high. In contrast, regions like the Emirates offer superior infrastructure, making them ideal for our high-mileage, sophisticated products,” he explains. It is a nuanced understanding of regional market dynamics and critical for formulating effective entry strategies and ensuring sustainable growth.
The Middle East, with its rapid urbanisation and population growth, presents a unique market for commercial vehicles, he adds.
“You’ve seen these urban areas grow up and it’s starting to get denser. Now we need to bring in even more greener solutions to stick to COP28 targets,” Vlaskamp remarks, stressing the importance of having a robust dealer network and local partnerships, which are essential for providing consistent service levels and support to customers.
Ultimately, he wants MAN Truck & Bus to be strategically focused on simplifying business processes for customers, a philosophy that Vlaskamp believes is crucial in this market: “Our philosophy is to simplify business for our customers, making it easy to do business with us, and ensuring access to local service points with high standards of repair and availability of spare parts.”
The company’s commitment towards long-term relationships with local partners in the region is evident in a series of ongoing strategic initiatives, as Vlaskamp underlines to T&FME: “We have the partners in place for a long journey, and it is of utmost importance for us to ensure a stable growth of competences at our service dealers and sales dealer teams – this is what we are known for in more than 70 countries globally.”
While this focus on building a skilled and dedicated local workforce among its dealer network is crucial for sustaining growth and maintaining high service
Diesel is in my blood, but zero emission will be the future”
standards, the conversation shifts to another look at that word sustainability.
Focused on decarbonisation
Throughout, sustainability emerges as a critical theme in the discussion, reflecting the industry’s shift towards greener solutions. Vlaskamp shares his overview of MAN Truck & Bus’s journey towards sustainable transport to date, highlighting the adoption of electric buses in Europe and the planned expansion of battery electric and hydrogen trucks.
“In 2023, with close to 800 electric city buses delivered in Europe, we are market
leader in battery electric buses. We are now also ramping up our battery electric truck production,” he says as he points to the whiteboard once more before drawing on the letter and number combination of H2. As he enthusiastically explains the technology from his perspective, it becomes clear where he sees the potential of hydrogen: long-haul applications.
“Hydrogen produced through solar power is an opportunity here. Yes, you have transformation losses, but at least you can use the solar power efficiently,” Vlaskamp says enthusiastically.
Hydrogen technology applied in the Middle East represents a significant opportunity for the commercial vehicles industry
Vlaskamp elaborates: “Hydrogen produced through solar power can be an effective way to utilise excess renewable energy. While there are transformation losses, the ability to store and use solar power efficiently makes hydrogen a viable option.”
He says the company is actively exploring hydrogen solutions, with a focus on long-haul applications where fast refuelling and continuous operation are critical.
“Hydrogen lends itself well to applications requiring fast refuelling and heavier transportation, where battery electric solutions may not be as practical in some cases,” Vlaskamp explains, highlighing ongoing collaborations with energy providers and the positive response from customers interested in hydrogen-powered vehicles.
TAKING A LEAD IN THE MARKET
Under Alexander Vlaskamp’s leadership, MAN Truck & Bus is committed to driving forward in the region with a customercentric approach, leveraging cutting-edge technologies, and maintaining high standards of quality and service.
Discussing the technical aspects of hydrogen and battery electric vehicles, Vlaskamp focuses on the importance of infrastructure: “For battery electric trucks, we are working on setting up the right charging infrastructure. It’s crucial to have the grids in place to support fast charging, especially for long-haul operations,” he explains.
E-mobility is a significant focus for MAN Truck & Bus, and it has looked to outside partners who can bring in their own world-leading expertise such as ABB and Siemens. Collaborations like these are ensuring a robust and scalable support system for MAN’s electric vehicles and the fleets that are using them. Vlaskamp admits that MAN has had some catching up to do with some of its closest rivals unveiling their e-trucks and buses far earlier. He says the wait for MAN was justifiable.
“We were not the earliest on the market with full battery electric vehicles, but we wanted to have a strong and compelling product and the right modularity of our battery systems together with the right modularity of our new bus platform,” he explains. This approach ensures that the company delivers vehicles that meet customer needs in terms of passenger capacity, range, and overall performance.
The company’s success in the European market with electric buses has provided valuable lessons for the expansion into electric trucks.
“We have seen with battery electric buses in Europe that the market is now demanding battery electric vehicles for city transportation. We expect a similar trajectory for trucks. Only seven months after start of sales we already received 2,000 orders or order requests. This great customer interest clearly exceeds our expectations,” Vlaskamp states.
Addressing the specific needs of the Middle Eastern market, Vlaskamp discloses that there are adaptations being developed for electric vehicles in extreme climates.
“We are working on further optimising the battery and HVAC systems to ensure that the vehicles can operate efficiently in high temperatures without excessive battery consumption,” he says. These technical adaptations are crucial for ensuring the viability of electric vehicles in regions with extreme weather conditions.
Our conversation strays a little into Vlaskamp’s own sustainability within
A GLIMPSE AT THE FUTURE
A comprehensive strategy positions the company as a leader in the commercial vehicles industry, ready to meet the demands of a growing and evolving market, says Vlaskamp.
the industry. It’s an opportunity to see how far he, and the industry. has come.
We will bring our TGE van to the market. It’s an obvious choice given the demand for versatile, highquality commercial vehicles”
“I’m nearly 30 years in the industry, and of course, diesel is very much in my blood, but this is the sign of the times – and zero emission will be the future,” he says.
Vlaskamp identifies a turning point in his perspective on sustainability in 2018.
“I saw the adoption rate of battery electric buses going up. That was when I realized that hybrids might be too complex and expensive for trucks, and it’s better to go the whole way with battery electric,” he recalls.
This shift in thinking underscores the importance of fully committing to sustainable technologies to achieve meaningful reductions in CO2 emissions.
Strategic Initiatives and Future Plans
During his talk with T&FME, Vlaskamp frequently outlines parts of the strategic initiatives and future plans he and the local team have for MAN Truck & Bus in the Middle East. The ultimate aim is to build on its success in the region, including its best-ever performance last
year, by enhancing its product offerings and expanding its market presence.
“Last year, we had a record year, and we will try to even top it,” he states.
One of the key focus areas is the introduction of the MAN TGE van to the Middle Eastern market.
“We will bring our TGE van to the market. It’s an obvious choice given the demand for versatile, high-quality commercial vehicles,” Vlaskamp remarks.
Tentatively arriving later in the year, the TGE van is expected to complement the company’s existing product range, offering customers a reliable and efficient solution for light-duty and specialized applications.
The imminent arrival of the TGE shows MAN Truck & Bus remains committed to ensuring that its vehicles meet the highest quality standards, even when adapted for local market needs.
“We are bringing competences closer to our factories to ensure that adaptations are made to the same highquality standards. Our customers will notice that it’s not just a base truck with add-ons, but a tailor-made solution with consistent quality,” Vlaskamp emphasises.
A customer-centric approach will also always be at the heart of MAN Truck & Bus’s strategy in the Middle East and Vlaskamp stresses the importance of understanding customer needs and ensuring a seamless experience throughout the vehicle’s lifecycle.
“We aim to simplify business for our customers, ensuring that it’s easy to do business with us, from acquiring a new truck and offering proper finance solutions to accessing local service points,” he says.
The company’s robust dealer network is a critical component of this strategy.
“We have the right partners in place for a long journey, and we are focused on growing competences at our service dealers and sales dealers teams,” Vlaskamp notes, again highlighting an emphasis on building a skilled and dedicated local workforce that ensures customers receive consistent, high-quality service.
With a clear focus on sustainability and innovation, MAN Truck & Bus is poised to navigate the challenges and opportunities in this rapidly changing landscape. As Vlaskamp succinctly puts it: “Our strategy is to simplify business for our customers and ensure sustainable, long-term relationships.”
Scania Middle East
targets drivers as it launches a comprehensive road safety campaign in the
SUAE ENHANCING AWARENESS
cania Middle East recently launched an extensive road safety campaign in collaboration with Al Shirawi Enterprises LLC in Dubai and Bin Brook Motors & Equipment LLC in Abu Dhabi. This initiative, part of Scania’s Corporate Social Responsibility (CSR) efforts, emphasises the critical role of road safety, targeting truck drivers who are integral to road transportation.
Improving road safety is a collective responsibility shared by all stakeholders, from manufacturers to drivers, pedestrians, and policymakers. With this ethos in mind, Scania Middle East’s campaign focuses on educating truck drivers – individuals whose professional roles place them at the forefront of road safety. The “Road Safety Heroes” initiative aims to promote smart and safe driving behaviors through educational outreach at public truck resting areas in the UAE.
The campaign started in Dubai/ Northern Emirates, with strong support
from Al Shirawi Enterprises. During this phase, Scania interacted with over 60 drivers, encouraging them to adopt safer driving habits. Following this, the initiative extended to Abu Dhabi in partnership with Bin Brook Motors & Equipment. Here, more than 70 drivers participated, pledging to prioritise road safety regardless of whether they drive Scania vehicles or other brands. This underscores the universal importance of road safety awareness.
Beyond immediate engagement, Scania promotes its Driver Training and Driver Evaluation/Coaching programs through the Fleet Management System. This long-term approach ensures that drivers receive continuous education and support, reinforcing safe driving behaviours. Scania Middle East is committed to extending this initiative throughout the region, driving meaningful impact and fostering a culture of responsibility among drivers.
The campaign being rolled out in the UAE is built around ten essential safety tips and is designed to enhance road safety for truck drivers.
Staying focused on the road and using hands-free devices when necessary ensures that attention remains on driving”
For example, regularly performing pre-trip safety checks is essential to ensure that your vehicle is in optimal condition. Fleets should focus particularly on critical components like tyres and brakes, as proper tire inflation and brake function are vital for safe driving, especially under heavy loads. Securing a load properly prevents shifting that could destabilise your vehicle.
Being informed about current road conditions, detours, and vehicle restrictions also allows for better trip planning and can help avoid unexpected delays or hazards. This preparation can reduce stress and enhance safety by ensuring you are prepared for any road conditions you may encounter. Truckdrivers share the road with other users, including pedestrians and smaller vehicles. Slowing down at pedestrian crossings and remaining vigilant of other vehicles enhances safety for everyone. This consideration can help prevent accidents and fosters a more cooperative road environment.
Furthermore, seatbelts are a fundamental safety feature that can save lives in the event of an accident. Always wearing a seatbelt, whether driving or riding as a passenger, reduces the risk of severe injury by keeping the driver secured in their seat. Clear communication with other road users through signals and early braking is crucial to help prevent misunderstandings and accidents by informing others of intended actions, allowing them to react accordingly.
Distracted driving is a leading cause of accidents. Staying focused on the road and using hands-free devices when necessary ensures that attention remains on driving. This focus is critical for reacting promptly to changing road conditions. Road signs and signals provide important information and instructions that help regulate traffic and ensure safety. Following these signs and signals diligently helps prevent accidents and ensures smooth traffic flow.
Driving at a safe speed is also crucial, especially when considering your vehicle’s load and the surrounding environment.
Speeding increases the risk of accidents and makes it harder to react to unexpected situations. Maintaining a safe speed helps ensure better control of a vehicle. Trucks require more distance to stop compared to smaller vehicles, particularly when carrying heavy loads. Being aware of this and slowing down for curves or ramps can prevent rollovers or crashes, ensuring safer navigation through different road conditions.
Trucks have larger blind spots than smaller vehicles. By regularly checking mirrors every 8-10 seconds helps drivers stay aware of the vehicles around them, reducing the risk of collisions during lane changes or turns.
The initiative highlights Scania Middle East’s commitment to road safety and its proactive approach to engaging and educating the trucking community. With the road safety campaign aiming to foster a culture of safety among truck drivers, implementing these safety tips, drivers can significantly reduce the risk of accidents and contribute to safer roads.
BYD-DING FOR SUCCESS
Carlos Montenegro, Managing Director –Fleet Strategy at Al-Futtaim Automotive talks to T&FME about how its partnership with BYD changes the
game
The evolving landscape of fleet mobility in the UAE and the Middle East has witnessed significant strides, particularly with the strategic integration of electric vehicles. Carlos Montenegro, Managing Director – Fleet Strategy at Al-Futtaim Automotive, reflects on the company’s recent moves and their impact on the industry. This foresight led to the introduction of innovative brands into their lineup, such as Polestar and BYD, marking a significant step in embracing electric vehicles.
Al-Futtaim Automotive, a dominant player in the UAE’s automotive sector, has strategically
aligned itself with BYD, a pioneering force in electric vehicles (EVs), to usher in a new era of fleet mobility in the passenger car segment. This partnership reflects a profound shift in regional automotive strategies towards sustainability and innovation, as highlighted in a comprehensive discussion with Carlos Montenegro, Managing Director – Fleet Strategy at Al-Futtaim Automotive.
During Mobility Live, Montenegro shared insights into the visionary steps Al-Futtaim took in anticipation of broader market shifts towards sustainability, influenced by global trends and local initiatives like UAE’s hosting of COP28. “We saw it coming,” Montenegro said, describing the deliberate
EVs are great for urban delivery, last mile…”
and thoughtful process behind choosing their partners in this venture, notably selecting BYD for its leadership in the EV sector.
BYD has established itself as a leader not just by manufacturing electric vehicles but by integrating advanced battery technology and software solutions that resonate with forward-thinking mobility strategies. Montenegro praised BYD’s proactive approach and flexibility, particularly their responsiveness to adapt products to the challenging climate of the UAE, a testament to their commitment to the partnership.
The collaboration with BYD, a company that started as a battery and software developer, brings a unique blend of innovation and
adaptability to the partnership. Montenegro highlights the significant advantages of this, “BYD is not just about cars; it’s about creating a smarter mobility solution.” He points out the rapid response and flexibility of BYD in adapting their vehicles to suit the harsh Middle Eastern climate—enhancements to the air conditioning systems were implemented in just three months, showcasing their commitment and responsive partnership.
One of the key aspects of Al-Futtaim’s strategy with BYD has been adapting vehicles to meet specific regional challenges. This includes not only enhancing vehicle features to withstand the UAE’s climate but also aligning with infrastructural needs and consumer preferences in a region poised at the cusp of mobility transformation.
“For us, it was very important that the car would be ready for the market,” Montenegro stated. He recounted an instance when initial models underperformed in the harsh summer conditions of the UAE. BYD’s response was swift and effective, implementing necessary modifications within three months, showcasing an agility that traditional manufacturers might not match.
Flexibility and responsiveness have been key in Al-Futtaim’s strategy with BYD, he adds. Montenegro explains the practical implications of this approach: “When we first tested these cars here, it was in summer, and we saw that the cars were not performing in terms of air conditioning, cooling, etc. BYD did it in three months. They changed the air compressor, the programming inside, the whole thing in three months.” This rapid adaptation to regional needs underscores a shift from traditional manufacturing approaches to more agile and responsive operations.”
This leads Montenegro to also comment on the shift in perception towards Chinese manufacturers, which were previously viewed as rigid and cost-focused. He explains how companies like BYD are rewriting these narratives through robust partnerships and a willingness to adapt and learn from global markets. “They are much more humble. They listen, they want to learn, and they really want to partner,” Montenegro states, reflecting on the evolving dynamics of international business relationships.
The collaboration between Al-Futtaim and BYD extends beyond mere vehicle supply; it involves a comprehensive strategy aiming at transforming the entire ecosystem of fleet mobility in the region. From adapting vehicle designs to suit local needs to enhancing
PREPARED FOR LAUNCH
after-sales support, the alliance is setting new standards in how automotive partnerships can drive sector-wide innovation.
It was very important that the car would be ready for the market”
Montenegro also touched upon the broader implications for fleet strategies, where flexibility and adaptability are becoming increasingly important. The partnership is exploring various industrial applications, signifying a move towards more specialised and diverse fleet solutions.
“EVs are great for urban delivery, last mile… of course, there is the trade-off with range and the EV needing batteries, expensive, etc. You need a van that has a decent range, that is reliable, that is
not heavy because of the batteries, etc.”
As the conversation with Montenegro unfolded, it was clear that Al-Futtaim’s alliance with BYD is not just about importing cars but about crafting a future-ready mobility landscape in the UAE and beyond. This partnership is poised to catalyse change, paving the way for a new era where electric mobility is at the forefront of the automotive industry in the Middle East.
The journey of Al-Futtaim and BYD is intended to be a beacon for others in the industry, demonstrating that with the right partners and a forward-looking approach, significant transformations are not just possible but can be profoundly impactful, setting new benchmarks in sustainability, innovation, and customer satisfaction in the automotive sector.
Looking towards the future, Montenegro is optimistic about the role of electric vehicles in shaping the region’s mobility landscape.
“The future is electric, without a doubt,” he asserts. Al-Futtaim is not just introducing new vehicles but is creating an entire ecosystem around electric mobility, which includes setting up charging infrastructures and providing comprehensive after-sales services.”
With these strategic moves, Al-Futtaim is not merely adapting to changes but is actively shaping a future where electric mobility is at the core of fleet strategies in the UAE and beyond. Montenegro concludes, “We are doing a very good job with them in the limousine sector, for example, and also some other fleets. The flexibility from the OEM, is, as you know, really important to us.”
CLIMATE RESPONSE
Carlos Montenegro says that BYD worked closely with Al-Futtaim ahead of launch to ensure the vehicles were ready.
Carlos Montenegro has been impressed by BYD’s proactive approach and flexibility, and particularly the responsiveness to adapt their products to the challenging climate of the UAE.
NISSAN TURNS TO CAFU AND YALLA COMPARE
SERVICES
Nissan Middle East has announced the signing of two strategic partnership agreements with CAFU, a leading fuel delivery and vehicle service platform and YallaCompare, a top banking and insurance options provider, “aimed at significantly enhancing Nissan customer ownership experiences in the UAE wider region”.
The MoU signing ceremonies took place with senior executives from CAFU, YallaCompare and Nissan Middle East, including Thierry Sabbagh, Divisional Vice President, President, KSA & Middle East, Nissan and INFINITI, in attendance. Representatives from Nissan’s official distributor partners in the UAE, Arabian Automobiles Company (AAC) and Al Masaood Automobiles (AMA).
These agreements represent a significant step towards enhancing accessibility to Nissan aftersales services, both online and offline, throughout the region, said the company in a statement, adding that: “Customers can look forward to world-class service standards and the use of genuine spare parts for added safety and peace of mind. The partnership with CAFU will provide tailored aftersales offerings through the CAFU app, utilizing its network for seamless integration and increased convenience. Meanwhile, the collaboration with YallaCompare will offer exclusive insurance options from top UAE providers, including competitive agency repair pricing, for all Nissan customers.”
“Nissan’s strong reputation in the region stems from our commitment to exceptional service throughout the ownership journey,” said Bilal Jabak, Aftersales Director, Nissan Middle East.
PETRONAS LAUNCHES NEW ENGINE OIL RANGE
LUBRICANTS
PETRONAS Lubricants International (PLI) has unveiled PETRONAS Syntium X, a new range of engine oils designed to meet the evolving needs of modern vehicles. The new product line promises exceptional protection, extended drain intervals, durability, and improved fuel economy—all at an affordable price, allowing drivers to make smart choices for their vehicles without sacrificing quality.
Syntium X is PLI’s response to the challenges posed by an ageing car fleet, where the average vehicle lifespan is 12 years, and many cars are out of warranty. In today’s economic climate, consumers demand efficient, high-quality products that offer great value, and PETRONAS Syntium X delivers precisely that. Engineered to align with viscosity grade trends,
this range is tailored for modern vehicle usage, ensuring optimal performance and protection. The range incorporates ETRO, PETRONAS’ proprietary base oil, combined with high-quality additives. ETRO is a premium base oil that significantly reduces carbon
footprint while providing technical excellence. This creative formulation makes Syntium X the ideal choice for fleets seeking high-quality engine oil at affordable price.
“Our vision with PETRONAS Syntium X is clear: to offer drivers a smart choice that combines affordability without compromising quality,” said Giuseppe Pedretti, EMEA Regional Managing Director at PETRONAS Lubricants International. “With engines facing increasingly harsh conditions and financial pressures globally, we recognised the urgent need for a product that not only protects older cars against wear and deposits but also instills trust and confidence in every journey.”
The PETRONAS Syntium X line consists of six meticulously engineered products, covering crucial viscositie.
KOENIGSEGG JESKO ABSOLUT BREAKS RECORD
ENGINES
Koenigsegg Automotive has once again shattered its own 0-400-0 km/h world record. The feat was achieved at an airfield in Örebro, Sweden, showcasing the remarkable capabilities of the Koenigsegg Jesko Absolut. In 2023, it reclaimed the 0-400-0 km/h world record at the same airfield, posting a time of 28.81 seconds. This year, the Jesko Absolut, driven by Koenigsegg test driver Markus Lundh, obliterated that record
with a new time of 27.83 seconds.
The Jesko Absolut is designed for unparalleled straight-line speed. It features a smaller frontal area, strategically limited and targeted venting, and no active aero components, all aimed at minimizing drag. The result is one of the lowest drag coefficients in the hypercar world, at just 0.278 Cd. This aerodynamic efficiency enabled the Jesko Absolut to shave nearly a full second off the previous record. The record-breaking
run was conducted in the early hours of Thursday, June 27th, 2024. Preliminary runs on June 26th were hampered by higher-than-optimal ambient and track temperatures. However, by 5 am on June 27th, conditions were perfect, with lower temperatures and calm winds.
The Jesko Absolut used for the run was in standard, as-delivered condition, running on E85 fuel and equipped with standard Michelin Pilot Sport Cup2 R tires. The only modifications were the addition of roll cage for driver safety and a One:1 driver seat, per the driver’s preference. Data recording was handled by industry-standard timing equipment from Racelogic and verified by Racelogic HQ.
Christian von Koenigsegg said, “This record run validated the accuracy of the simulated and calculated performance of the Jesko Absolut, which gives us great confidence in its ability to be the fastest, fully homologated production car in the world.”
A NEW ROTATION
The organisers of Automechanika
Kuala Lumpur explain why the popular show has become an annual event
With economic growth, electric vehicle (EV) adoption and industrial transformation accelerating at an unprecedented rate, Messe Frankfurt says it extended its support to the Malaysian market by confirming a yearly edition of Automechanika Kuala Lumpur soon after the last run of the show.
The once-biennial event has been a gateway for trade between the country and the rest of the world for over 20 years.
In this time, its format has shifted from a purely business-centric platform to one that incorporates activities and showcases for participants. The next show will take place next month from 1 to 3 August 2024 at the Kuala Lumpur Convention Centre.
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, said: “The decision for Automechanika Kuala Lumpur to become an annual event was based on feedback from government bodies, industry associations, exhibitors and visitors.
Malaysia’s New Industrial Master Plan 2030 was a reoccurring theme in our extensive
The EV sector is set to play a critical role”
discussions, where the EV sector is set to play a critical role over the medium to long term. Therefore, with all corners of our network converging at the show, I believe we can navigate these changes together.”
Representatives of government agencies, associations, media, key exhibitors and supporters from the Malaysian automotive industry attended last year’s announcement event of Automechanika Kuala Lumpur 2024, proving its importance to the market. The strategic direction reflects the growing global focus on sustainability, technological innovation, and solutions
for mobility and logistics across the automotive industry, says Messe Frankfurt.
In fact, over the last year, many renowned brands have made a be-line in the domestic market to capture first mover advantages. One such example is Proton’s recent Memorandum of Agreement (MoA) with Smart Automobile, which aims to explore the possibility of locally assembling Smart vehicles. The Malaysian conglomerate expressed that the collaboration is an important step in their EV production and the broader goal of turning the nation into a regional hub.
In addition, Tesla made a strong statement by announcing the introduction of several models in the Malaysian market. Meanwhile, BYD has taken an early lead in generating sales off the back of a strategic partnership with the local distributor Sime Darby Motors.
Ms Chiew added: “Automechanika Kuala Lumpur will continue to offer opportunities for marketing, training, information sharing and business exchange; however, it will do so at a much faster and more frequent rate. It mirrors the speed at which the automotive industry is evolving. Participants can expect to see the latest innovations making their way to the local market, while Malaysian companies can benefit from the show’s network across ASEAN. This will ultimately contribute to the country’s growing influence in the regional automotive supply chain.”
From this perspective, specialised zones at the upcoming show will highlight how players can leverage the existing automotive industry to create a robust EV ecosystem. Themes will centre around the transformation of auto parts & components, manufacturing, accessories and customising, and repair and maintenance.
These include the new Mobility & Logistics Solutions Zone which will dive into the latest provisions for urban development, city planning and smart mobility. Solutions are being heavily driven by electrification and digitalisation in the pursuit of an efficient supply chain, higher customer satisfaction and sustainable future.
The Commercial Vehicle & Fleet Zone meanwhile will cater to traditional commercial vehicles like buses and trucks, as well as introduce other types of fleets like motorcycles, cars and light vehicles. The additional coverage comes as a response to the growing demand for e-commerce, ridesharing and food delivery services, in addition to business transformation of B2B and B2C operations.
The Auto Repair, Maintenance & Care / Accessories & Customising Zone will be
MOVING TO AN ANNUAL EVENT
Automechanika Kuala Lumpur will continue to offer market opportunities for marketing, training, information sharing and business exchange after moving to an annual rotation.
a key spot for aftermarket players featuring diagnostics technology, specialised equipment and tools for mechanical and electrical repair and maintenance, car washing, detailing and customisation as well as oil and lubricants.
Each zone will be paired with a related fringe event, which aims to create an industrywide dialogue in Malaysia and ASEAN. Mr Chia See Yong, General Manager of Launch Future (M) SDN BHD, spoke highly of this format at the previous edition: “Electric vehicles are undoubtedly one of the biggest trends creating new demands for automotive services and maintenance equipment. With this
Brands have made a be-line to the domestic market”
in mind, training mechanics on repairing and maintaining electric cars is fundamental, and I believe Automechanika Kuala Lumpur can support this development. The combination of the EV Zone and Collision Repair Training Workshop helped introduce the technologies underpinning market transformation.”
Elsewhere, autoFEST@KL is set to return with an even stronger line-up of events. The format has continued to attract a wider scope of visitors to the show, allowing exhibitors to expand the depth of conversations with end-users. In addition to a series of activities like the Auto NITZ Music Party and DIY Workshops, Automechanika Kuala Lumpur will extend the EMMA Malaysia showcase by exhibiting a whole new range of motorsports and classic cars at the upcoming show.
Automechanika Kuala Lumpur 2024 is set to become an annual highlight for the automotive industry, scheduled for August 1-3, 2024, at the Kuala Lumpur Convention Centre. This year’s event promises to be a vibrant hub for innovation, networking, and business opportunities, especially for professionals in the truck and fleet sectors.
“Automechanika Kuala Lumpur 2024 is more than just an exhibition; it’s a comprehensive experience that brings together the best of the automotive world under one roof. Truck and fleet professionals attending this event will gain a wealth of knowledge and opportunities that can significantly impact their operations and business success,” says Messe Frankfurt.
HIGHLIGHTS FOR FLEET PROFESSIONALS
Commercial Vehicle & Fleet Zone: Featuring the latest in commercial vehicles, from trucks to light vehicles, tailored to the needs of e-commerce, ridesharing, and delivery services.
Mobility & Logistics
Solutions Zone: Emphasizing smart mobility, urban development, and supply chain digitalization, focusing on sustainability and efficiency.
solutions, and the latest electric and hybrid vehicle technologies. This is an invaluable opportunity for fleet managers and truck operators to discover products that enhance efficiency and reduce operational costs.
Industry 4.0 and Future
Mobility: Automechanika Kuala Lumpur 2024 will highlight how digitalization is transforming the automotive sector. The Future Mobility Zone will showcase autonomous vehicles, smart logistics, and integrated mobility solutions, crucial for fleet managers
aiming to stay ahead in an increasingly connected and automated industry.
Knowledge Sharing and Training: A series of seminars, workshops, and training sessions will offer deep dives into the latest trends and technologies. Topics include fleet management optimization, predictive maintenance, and sustainable practices, equipping professionals with the knowledge and skills needed to navigate the evolving landscape of the automotive industry.
JuffaliTrucks continues to lead the way with HIAB Cranes in KSA
In the dynamic landscape of commercial vehicles, JuffaliTrucks stands out as a trailblazer, setting new standards with its pioneering approach to pre-owned vehicles and innovative applications. Established in 2018, JuffaliTrucks began importing used Mercedes-Benz trucks from Europe and facilitating fleet exchanges for upgraded models. The company has expanded its offerings to provide comprehensive solutions for diverse transportation needs.
JuffaliTrucks is thrilled to introduce its customers to the HIAB Hydraulic Crane, a standout product in their
new trailer and applications division. Renowned for their reliability, strength, and versatility, HIAB cranes are indispensable assets in various industries. Whether for construction, logistics, or emergency services, the HIAB crane offers unmatched performance and efficiency.
HIAB cranes are designed to efficiently handle heavy loads, making them ideal for demanding tasks. These cranes also offer precise handling and placement of materials, ensuring safety and accuracy in operations. Built to withstand harsh working conditions, HIAB cranes are robust and reliable, ensuring long-term
HIAB cranes reinforces our commitment to reliable solutions”
performance. The adaptability of HIAB cranes furthermore allows them to be used in a wide range of applications, from industrial use to emergency rescue operations.
The integration of HIAB cranes into JuffaliTrucks’ offerings significantly enhances the company’s ability to meet its customers’ specialised needs and provide powerful and precise lifting solutions.
Expanding Horizons with HIAB
JuffaliTrucks’ commitment to expanding its product range includes a strategic focus on the HIAB Hydraulic Crane. This move is part of the company’s broader
initiative to provide a “One Stop Shop” experience for all transportation and logistical needs. By offering HIAB cranes, JuffaliTrucks ensures customers access to cutting-edge lifting technology, enhancing operational efficiency and effectiveness.
Customer Care and Service Excellence
Operating in the Center, Eastern, and Western Regions of Saudi Arabia, JuffaliTrucks has established itself as the top provider of pre-owned trucks, trailers, and applications in the Saudi market. The company’s dedication to customer satisfaction is evident in its comprehensive service and warranty packages. JuffaliTrucks offers reliable Service Contracts with extended warranties, protecting customers against expensive repairs and ensuring a longer vehicle lifespan.
With major distribution and service centers throughout the Kingdom, JuffaliTrucks can respond quickly to customer needs, providing effective solutions and maintaining high service standards. The company’s experienced distribution partners and strong service network are integral to its brand, ensuring customers receive the best care.
Trade-In Services
JuffaliTrucks’ innovative trade-in service allows customers to exchange their old trucks for newer models. This service helps
INNOVATING
“We continue to innovate and meet the evolving needs of our client,” says
customers save money and significantly enhances business performance. The newer trucks available through this service come equipped with advanced safety features, improved performance, and a longer product life expectancy, reducing downtime and boosting overall effectiveness.
JuffaliTrucks offers a wide range of used commercial vehicles from various brands and ages, as well as trailers and applications. The company’s team of experts ensures a comprehensive and transparent assessment of used vehicles, handling the entire process from start to finish.
REINFORCED COMMITMENT
The introduction of HIAB cranes reinforces a commitment to providing innovative and reliable solutions, says Heiko Schulze.
This sets a new standard in the Saudi market”
JCV CEO Heiko Schulze highlights the importance of the company’s latest advancements: “The introduction of HIAB cranes reinforces our commitment to providing innovative and reliable solutions for our customers. This significant milestone marks our dedication to excellence and sets a new standard in the Saudi market.”
Mohammed Alwardat, Director of JuffaliTrucks, agrees: “The introduction of HIAB cranes is a testament to our commitment to delivering top-notch solutions to our customers. Our journey began in 2018 with importing used Mercedes-Benz trucks from Europe.
He continues: “Now, by integrating advanced HIAB cranes into our offerings, we continue to innovate and meet the evolving needs of our clients. We have unwavering faith in our group’s ability to exceed customer expectations.
JuffaliTrucks operates as a united team, working tirelessly to ensure the highest levels of customer satisfaction, making it seamless to serve all our clients.”
JuffaliTrucks continues to redefine the pre-owned commercial vehicle market with its innovative approach and extensive product offerings. By focusing on advanced applications like the HIAB crane, the company meets its customers’ diverse and evolving needs. With a steadfast commitment to quality, customer care, and service excellence, JuffaliTrucks is poised to remain a leader in the industry, driving forward the standards of pre-owned commercial vehicles and applications.
TOP PROVIDER
JuffaliTrucks has established itself as the top provider of pre-owned trucks, trailers, and applications in the Saudi market.
Mohammed Alwardat, Director of JuffaliTrucks.
ROLLING OUT THE RED CARPET
A series of rare and sought-after Rolls-Royce motor cars shine in Dubai
Rolls-Royce Motor Cars Middle East & Africa recently hosted the ‘Future Classics’ event in Dubai. This exclusive celebration marked the largest assembly of Rolls-Royce Private Collection Cars, featuring masterpieces from the last two decades, each showcasing the brand’s enduring dedication to craftsmanship and design.
The ‘Future Classics’ event served as a platform for Rolls-Royce to display some of its most iconic vehicles, celebrating the intersection of tradition and innovation that defines the marque. Attendees
had the unique opportunity to delve into a world where automotive luxury meets artistic expression, exploring a variety of bespoke vehicles that blend historical significance with contemporary elegance.
Matthew Danton, Lead Designer at Rolls-Royce Motor Cars, also celebrated the unique gathering.
“Witnessing these vehicles together, each representing a chapter of our design legacy, is a rare and memorable sight,” Danton remarked. The display highlighted Rolls-Royce’s meticulous attention to detail and its commitment to bespoke automotive excellence.
Hosted by the Rolls-Royce Private Office in Dubai, the event allowed guests to experience
some of the rarest and most exclusive models in the automaker’s history. Noteworthy among the exhibits were the Phantom Centenary, the first collection car delivered to the Middle East, and the Phantom Zenith Coupé, one of the last of its kind from the first generation.
The ‘Future Classics’ celebration not only paid homage to Rolls-Royce’s rich history but also underscored the innovative spirit that propels the marque into the future. This event highlighted Rolls-Royce’s role in the ongoing evolution of luxury automotive design, reinforcing its position at the forefront of the industry.
NEXT ISSUE: TRIALLING ELECTRIC TRUCKS IN THE MIDDLE EAST, FLEET AND MOBILITY SUMMIT REVIEW, AND MUCH MORE!
FRR – GVW 11,000 KG
NMR
DRIVING SYSTEM 4x2
GVW 4975
NPR CREWCAB
DRIVING SYSTEM 4x2
GVW 6500
NPR
DRIVING SYSTEM 4x2
GVW 6500 - 7500
NQR
DRIVING SYSTEM 4x2
GVW 8500 - 9500
As general agent for Bahri Line (one of the Business Units of the Saudi Arabian National Shipping Company) in Northern Europe and Scandinavia TO GROUP offers a wide range of cargo opportunities on six state-of-the-art vessels. With two trades from the USA (Global Service) and Europe to Far East (via Mediterranean Sea, Middle East, Asia, India and vice versa) you can reach your growth markets even better and faster from the Continent.
Each Ro/Con vessel is equipped with two heavy lift cranes and is perfectly designed to carry a wide range of products, from cars and commercial vehicles, construction materials, various IMO Classes, mining and agriculture machinery to various breakbulk products and containers.
Take a look at our schedules on our website and don‘t hesitate to make an inquiry!
