Truck&Fleet ME May 2024

FEATURE

22 / GEARED UP FOR GROWTH

T&FME looks at Jetour’s rise in the ranks of global challengers.

ALSO THIS ISSUE …

NEWS

06 / NEWS FROM THE MONTH

Al Futtaim makes major Saudi move with its new partnership with Ashok Leyland.

LAUNCHES

10 / SOUPED AND COUPED UP

The new Toyota GR86 Coupe gets a reveal ahead of launch in the UAE.

TEST DRIVE

12 / A MASTER FOR TRADES

The Renault Express goes through is paces following the rain in the UAE.

INTERVIEW

14 / INTO PRIME POSITION

Alex Dreyer talks taking Mazda into the premium space in Dubai’s popular segment.

FEATURE

18 / ‘WE ARE READY’

Al Masaood Group and Dongfeng discuss EV trucks and their 10-year journey to launch in the UAE.

FEATURE

28 / E-AXLE GOES SAF-Holland rolls out

TIME TO PUT ON YOUR WARM WEATHER SHOES

Given that many readers are still dealing with the aftermath of the extreme weather experienced during the Spring – or maybe that should be ‘drying off’? – it may not make sense to start talking about summertime. That time of year, to paraphase George Gershwin, where the weather is hot and the rubber is all over the road.

But, as we step into the searing months of summer, where the mercury often defies expectations in our region, it becomes imperative to bring to the forefront an issue critical to our community—truck safety amid extreme temperatures. Summer in the Middle East is not just about soaring temperatures; it’s about the relentless heat that can significantly impact both the mechanical integrity of our trucks and the well-being of those who operate them. Understanding and mitigating these risks is not just good practice – it’s a necessity for safe and efficient fleet operations.

Firstly, let’s talk about vehicle maintenance. The heat can wreak havoc on engine performance and tire integrity. Regular checks and balances are more crucial now than ever. Overheating engines and blowouts from overinflated tires are common if not monitored closely. I urge all fleet operators to adhere strictly to a summer-specific maintenance schedule that

prioritizes coolant systems, tire pressures, and air conditioning functionality.

Equally important is the health of our drivers. Dehydration, heat exhaustion, and even heatstroke are serious risks for truck drivers during the summer months. It’s essential that all personnel are trained to recognise the signs of heat-related illnesses and that there are clear, actionable protocols in place to prevent such conditions. Ensuring that cabins are adequately equipped with working air conditioning and that drivers are encouraged to stay hydrated and take regular breaks is fundamental.

Furthermore, adapting operation times can also play a crucial role in safety management. If possible, consider scheduling long-haul drives during cooler parts of the day. Not only does this help in avoiding the peak heat but also aids in managing driver fatigue more effectively.

Lastly, let’s talk tyres. If you’re still running with tyres that may not be up to the task, you’re risking the lives of your drivers and other road users.

In any case, let’s commit to not only enduring the summer but thriving through it with cautious and proactive measures. We owe it to our drivers, our businesses, and the very communities we serve. Stay safe, stay informed, and let’s keep our fleets running smoothly, no matter the temperature outside.

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LOGISTICS

FedEx Logistics strikes deal to create regional logistics facility in Qatar

CARS

Glamour, glitz and Naomi Campbell: The BMW XM Mystique Allure premieres at the Cannes Film Festival

INFRASTRUCTURE

RTA launches survey to study and ease traffic in Dubai

FLEET

AGMC unveils transformed state-of-the-art showroom on Sheikh Zayed Road

CARS

Al Masaood’s Auto Central announces ‘mega’ preowned sale

CARS

First-ever electric Hummer launched in the UAE GMC Middle East celebrates its biggest ever line-up of premium trucks and SUVs in the Middle East with two major launches

FLEET

Keeping the UAE on track to reach 30% electrified fleet target by 2030 Polestar, Volvo EX30 and BYD SEAL take centre stage at AFM Automotive stand at Mobility Live

FLEET

Capital Gains: The story behind how leasing has hit high speed in the UAE T&FME talks with Ger Regan of Altalease to find out why the development of changes to the leasing law could unlock the potential of the market

LOGISTICS

The e-commerce market value in the UAE reached AED 27.5 billion in 2023 The rapid surge in e-commerce adoption in the UAE is fueled by the techsavvy Gen Z and millennial population, says new Dubai South report

CARS

The T2’s global journey begins in the UAE JETOUR plans to accelerate the globalisation of the T2 with regions such as the Middle East, Central Asia, Africa, and Latin America targeted

FAMCO KSA ENTERS STRATEGIC PARTNERSHIP WITH ASHOK LEYLAND FLOOD WARNING FOR DAMAGED CARS TO THE PRE-OWNED MARKET

FAMCO KSA and Ashok Leyland ink distribution deal NETWORK

FAMCO KSA SAYS ITS DEAL TO DISTRIBUTE ASHOK LEYLAND VEHICLES PLACES IT AT THE FOREFRONT OF SAUDI ARABIA’S COMMERCIAL VEHICLE LANDSCAPE

DISTRIBUTORS

FAMCO KSA’s strategic partnership with Ashok Leyland, a global giant and the fourth largest bus manufacturer worldwide, marks a major milestone in FAMCO’s roadmap to rapid business expansion across the region. the distributor said in a statement.

It added that Ashok Leyland is an “established, formidable brand” with a major market share within the bus and truck segment. Globally, the manufacturer is present in over 50 countries.

“In our pursuit to continuously enhance customer experience and broaden our offerings, we are thrilled to welcome Ashok Leyland, a globally recognised brand, to Riyadh. This alliance not only strengthens our commitment to providing the highest level of service and support to our customers but also signifies a significant step forward in our mission to offer a diverse range of solutions tailored

to meet their evolving needs,” said Ramez Hamdan, Managing Director of Al-Futtaim Industrial Equipment (FAMCO & Commercial Vehicles).

Saudi Arabia is fast-progressing towards an unprecedented economic transformation and growth, with industry analysts expecting the country’s commercial vehicle market to nearly double from U$ 16.76 billion in 2022 to US$ 30.93 billion in 2030.

According to the new partners, in the dynamic landscape of Saudi Arabia, FAMCO KSA and Ashok Leyland are well-placed to become integral players.

FAMCO said the collaboration is a clear demonstration of its “commitment to excellence, innovation, and playing a pivotal role” in the regional market: “FAMCO KSA encourages interested parties to stay tuned for further announcements regarding the opening of its new showroom, which will be communicated through FAMCO KSA’s official website and social media channels.”

THE VACUUM TRUCK INDUSTRY WILL GROW FROM $1.76BN IN 2023 TO 3.11BN BY 2032, REPORTS RESEARCH AND MARKETS.

HUGE CLEAN UP ACT IN DUBAI

WASTE MANAGEMENT

Dubai Municipality deployed approximately 752 vehicles and machinery, including 311 heavy vehicles, 158 light vehicles, 176 rental vehicles, 77 heavy equipment attached to hygiene boats, and 30 light equipment to manage hygiene and community services related to sustainable waste management during Eid Al-Fitr holiday in the Emirate. The initiative encompassed technical programmes and action plans, as well as supervisory and field efforts to ensure the hygiene of all roads and highways, residential areas, and public facilities. Integrated Teams Dubai Municipality stated that it has assigned 2,300 cleaners to oversee hygiene services across the Emirate, who worked in four shifts.

Additionally, the Municipality appointed 650 hygiene engineers from the private sector to whom hygienerelated tasks in tourist, industrial, and desert areas have been outsourced. The teams included approximately 250 supervisory staff to monitor hygiene tasks and complete the closure of emergency field communications.

Dubai Municipality has also assigned a field team of 84 members, including 12 supervisors and 72 cleaners, who worked daily in three shifts; to maintain the cleanliness of public beaches in Dubai.

During the Eid holidays, the average daily programmes for the automated fleet were 456 to complete the city’s hygiene tasks, deal with complaints and communications as well as implement daily field surveillance programmes.

To keep major roads and highways clean during the first few days of Eid al-Fitr, Dubai Municipality gathered a workforce made up of 57 cleaners and 5 supervisory and monitoring employees. The team worked in four shifts to cover a total of 2,300 kilometres of the main roads.

truckandfleetme.com

INFLUX OF FLOOD CARS TO PRE-OWNED MARKET

PREOWNED

Carlos Montenegro, Managing Director at Al-Futtaim has issued a statement to re-assure buyers at its Al-Futtaim Automotive Automall operation after concerns that the pre-owned market could face a deluge of water damaged vehicles following the recent heavy rains in the UAE.

“As the effect of the incremental weather continues to be felt by motorists across the UAE, we were fortunate that we did not experience any damage to either our new or used stock across our brands,” he commented.

“Given the circumstances, there is potential to be an influx of waterdamaged cars to the pre-owned car

market from external sources.”

“Our customers can be assured of peace of mind when buying from our extensive range available at our facilities across the city given each vehicle undergoes an exhaustive 360 service

carried out by

We will continue to offer the widest range of stock covering all needs with the best quality and confidence, providing at least one year warranty on every sold unit.”

RISING GEELY REINFORCES NETWORK IN RAK

RETAIL

AGMC says its brand-new Geely Showroom in Ras Al Khaimah is a state-of-the-art facility which showcases an extensive range of Geely vehicles “in a futuristic ambience that reveals the way forward for mobility”.

Located in Al Dhait area of Ras Al Khaimah, the showroom and After-Sales Centre boasts a floor area of 6,158 sq ft and builds on the Geely Boutique pop-up that recently ran at the emirate’s Manar Mall and offered visitors an immersive experience into the

world of Geely automobiles.

AGMC says that Geely cars are renowned for their superior design, advanced features, and exceptional safety standards, and Geely patrons and prospective customers from Ras Al Khaimah can now explore the latest models firsthand at the showroom.

They can also test drive and purchase the vehicles by the Chinese carmaker at their convenience. Featuring ample parking for visitors, the new Geely Showroom highlights

the brand’s rising popularity among UAE customers, and its commitment to creating an exceptional mobility experience for all, added AGMC.

“The opening of Geely’s modern showroom and aftersales centre in Ras Al Khaimah marks a strategic new milestone in Geely’s journey as one of the fastest growing automotive brands in the UAE and the region,” said Dr Andreas Schaaf, CEO – New Ventures at Albatha Automotive.

“We are delighted to bring to our valued customers the world-class experience, advanced technologies and premium design of Geely vehicles that have been responsible for the overwhelming demand for our brand ever since its launch.”

“With an outstanding reputation for after-sales service spanning almost half a century that has always delivered superior quality and high efficiency, Geely customers can also enjoy peace of mind after driving their choice out of the showroom.”

check

Al-Futtaim Automotive trained technicians.

UBER TARGETING TEENAGERS TO SIGN UP

MOBILITY

Uber’s latest service, Uber Teens Accounts, is now available in the UAE, Saudi Arabia, Qatar, and Jordan. This new feature lets teens aged 13 to 17 request their own rides under the supervision of their parents or guardians.

This new service aims to provide families with greater flexibility and ease when managing transportation needs for their teens, while ensuring stringent safety protocols are in place to protect young riders across the four countries. As such, Uber claims the new service integrates significant safety measures into the system.

Parents or guardians can initiate this process by inviting their

teen to join through their existing Family Profile in the Uber app.

Upon acceptance, the teen will be guided to download the app, set up their Teen account, and undergo a mandatory safety onboarding process before they can start booking rides independently.

Pia Tabet, the General Manager for Uber in the UAE, Qatar, and Jordan, expressed enthusiasm about the new feature, stating, “Teen accounts are built with transparency in mind so that there are no surprises for parents, teens, or drivers. Whether it’s a ride to an internship or from football practice, parents will have real-time notifications and live trip tracking capabilities to monitor their teen’s movements for peace of mind.”

Only highly rated, experienced drivers who have passed local screening and background checks are eligible to accept rides from teen accounts. Drivers also have the option to opt-out of receiving trip requests from teens.

ENOC GROUP FEELS LOYYAL FOR ITS YES REWARDS APP

MOBILITY

LEASYS LAUNCHES FROM RENT TO PLANT INITIATIVE WITH TREEDOM

LEASING

Leasys has launched the “From Rent to Plant” initiative in collaboration with Treedom, the pioneering platform that lets stakeholders plant trees remotely and monitor their growth online. The partnership marks a significant commitment by Leasys to enhance its environmental and social impact globally.

Starting this spring, Leasys has already made a tangible impact by planting forests totaling 3,650 trees across ten countries including Haiti, Nepal, Cameroon, Madagascar,

Kenya, Guatemala, Colombia, Tanzania, Ecuador, and the Dominican Republic.

These efforts are part of a broader strategy to integrate sustainable practices into their business model and foster ecological awareness among their clients.

The largest of these efforts, dubbed the “Leasys Group Forest,” boasts 2,150 trees and stands as a testament to the company’s dedication to environmental stewardship.

The initiative not only allows stakeholders to track the

growth of their trees via an interactive map on both the Treedom and Leasys websites but also serves as a model for other companies aiming to manage their environmental footprint effectively.

Significantly, through its existing forests, Leasys has revealed it has impressivly contributed to the absorption of approximately 844.78 tons of CO2.

The company has announced plans to further this positive impact by continuing to plant new trees in the coming months.

ENOC Group has appointed the innovative technology loyalty partner, Loyyal, to integrate Access Point, their self-service platform to the Group’s rewards programme. This move will enable ‘YES’ rewards members to earn points by accessing numerous merchant offerings and redeem points throughout Loyyal’s extensive partner network.

This will improve productivity by increasing merchant and partner engagement, streamlining and considerably cutting the contracting process, explained ENOC.

“ENOC Group launched its ‘YES’ rewards programme to provide customers with added value and incentives on their purchases across our vast network,” said His Excellency Saif Humaid Al Falasi, Group CEO, ENOC.

“This relationship with Loyyal underpins our commitment to collaborating with like-minded partners to improve our offerings. We will continue to put our customers first as we seek to enhance the overall customer experience.”

The ‘YES’ rewards programme provides customers with fast rewards via the state-of-the-art mobile application. Customers may earn and redeem points instantly on every purchase by downloading the ‘YES’ app, which works across all ENOC locations.

The awards programme additionally enables customers to save money on dining, beauty, health and wellness.

TOYOTA GR86 COUPE GETS A REVEAL AHEAD OF LAUNCH IN THE UAE / MG MOTOR REVEALS HEAD-TURNING CONCEPT AT BEIJING AUTO SHOW

LAUNCHES

ASPIRING MOVES

100 KM/H IN 6.3 SECONDS

Toyota GR86 Coupe debuts in Dubai

‘SUHOOR ON THE TRACK’ EVENT AT THE DUBAI AUTODROME, HOSTED BY AL-FUTTAIM TOYOTA, DEBUTS NEW GR

Toyota GR owners in the United Arab Emirates were treated to the first look at the new Toyota GR86 Coupe. The unveiling took place during the ‘Suhoor on the Track’ event at the Dubai Autodrome, hosted by Al-Futtaim Toyota.

A decade after the launch of its predecessor, the FT86, the new GR86 evolves with a front-mounted engine and rear-wheel drive, staying true to Toyota’s commitment to fun, responsive driving experiences. It incorporates advancements like a lower center of gravity and increased frame rigidity for better stability and steering. The GR86 inherits the front-independent MacPherson struts and rear double-wishbone suspension

system featured on the FT86, with a performance tuned for an even higher level of response and stable handling. The successful lowering of the centre of gravity is central to the car’s superior handling and exhilarating driving experience. As for the overall dimensions of the new GR86, they are close to those of its predecessor, yet, the height has been lowered by 10 mm (to 1,310 mm), while 5 mm has been added to the wheelbase (2,575 mm).

With its wide stance, the rearwheel-drive coupe’s handling changes come in the form of front and rear-frame reinforcements that increase rigidity. Functional exterior air vents were also added to further support

steering stability. In addition, weight-shaving details, such as aluminium roof panels and fenders, ensure a nimble curb weight of just over 1,270 kg.

The 2.4L naturally aspirated, horizontally opposed fourcylinder boxer engine brings a significant power upgrade, increasing from 197 to 233 hp and 205 to 250 nm of torque. The power boost stems from a series of tweaks, including increased bore size, changes to the intake and exhaust systems, and optimization of the Toyota D-4S dual injection technology. These deliver a responsive and powerful driving experience, particularly when coming out of curves onto straight roads.

In addition, drivers can choose between a 6-speed manual (MT) or automatic transmission (AT). The bigger engine also improves zero-to-100 km/h, from 7.6 to 6.3 seconds for the MT and from 8.2 to 6.9 seconds for the AT.

With a refined, aerodynamic profile, it boasts a sleek and assertive look with a long hood and short rear deck highlighting its racing-inspired proportions. The front features a GR-specific Functional MATRIX ‘G Mesh’ Grille, which fuses performance and expressiveness. Its angular LED headlights complement the aerodynamic front air dams and vents, with side sill spoilers to aid steering responsiveness and stability. The tightened wheel

INDIVIDUAL CHOICE

The new GR86 offers a sporty look and allows customers to express their individuality with a choice of seven distinctive exterior colours, claims Toyota.

OPTIONAL TRIMS AND RIMS

The interior is available in a choice of Black on MT and Black/ Red on AT. Two types of newly designed wheels are available that add to the vehicle’s sleek and streamlined appearance, with 17inch alloy wheels consisting of five twin spokes or 18-inch matte black alloy sports wheels.

arches at the vehicle’s rear express a wide stance, while arch fins control airflow. Aerodynamic fins have also been added to the lower rear bumper to further enhance stability.

The driver-focused cockpit is designed to elevate the daily driving experience while also offering simplicity to aid driver focus. The 7in TFT screen displays all-new three-mode

SPECIFICATIONS

MG SUPER-RAPID CONCEPT

THE EXE181 REPRESENTS A LEAP FORWARD INTO A NEW ERA FOR THE COMPANY

British-born MG Motor unveiled its EXE181 concept car at this year’s prestigious Beijing Auto Show. Unveiled only weeks after MG’s new Cyberster model journeyed across the Middle East, the EXE181 concept car is further evidence of the brand’s desire to embrace the future of electric mobility.

Similar to the electric sportscar, which made its debut as a concept in 2021, the EXE181 represents a leap forward into a new era of automotive innovation and excellence. Developed by the brand’s UK Design Centre, the EXE181 concept car pays tribute to the legendary EX181, a vehicle that set a world speed record for its category in 1957 that still stands to this day. This historic achievement by Sir Stirling Moss endures as testament to MG’s engineering prowess and commitment to excellence. The EXE181 takes clear inspiration from the EX181’s design, featuring aerodynamic shapes to reduce drag and enhance efficiency. Its sleek and sophisticated exterior showcases MG’s brand design passion for sports, innovative spirit, and the relentless pursuit of dreams.

limits, the EXE181 aims for a top speed of 415 km/h. With a drag coefficient of 0.181, it also prioritises efficiency, meeting key demands of the new energy era.

The interior of the EXE181 reflects its purposeful design, with a lightweight and compact structure designed for straight-line speed. The front cockpit opens entirely forward, and the seats pay homage to the original British TARTAN design, combining tradition with modernity. Furthermore, the EXE181 features a unique UI design inspired by aircraft cockpits, incorporating a streamlined steering wheel display and HUD to enhance the driving experience.

Tom Lee, Managing Director of MG Motor Middle East, said: “The unveiling of the EXE181 is another clear demonstration of the eye-catching progress that the brand is making both globally and regionally. This car embodies MG’s core values of innovation and design excellence, showcasing our commitment to pushing boundaries and shaping the future of automotive technology.”

SPECIFICATIONS

digital instrumentation, including Normal, Sport, and Track modes. In Track mode, drivers receive real-time readouts of gear position, engine speed, water temperature, and oil temperature. The horizontally configured instrument panel now has LCD toggle displays with silver trimmed dials that give the cabin a modern, race-inspired feel.

The concept car is equipped with a new high-performance three-electric system, including a centrally mounted semi-solidstate battery and high-speed electric motor, representing MG’s tireless pursuit of cutting-edge technology. Engineered to defy

THE EXPRESS DELIVERS

T&FME tests the Renault Express van during the rain in Dubai

The Renault Express Van emerges as a commendable successor to the muchappreciated Dacia Dokker, especially appealing to small and large businesses seeking a practical utility vehicle without a hefty price tag. With its release, Renault strategically splits its offerings into two segments within the small van category. The Express, specifically tailored for commercial use, contrasts with the more luxurious Kangoo, which competes in Europe with the likes of VW Caddy and models from Stellantis.

T&FME was handed the keys to its test subject the day before the major rains

that closed up much of Dubai in April. This effectively curtailed an extended trip in terms of mileage but it did mean that we got to test in real site conditions. But more on that later.

At first glance, the Express aligns seamlessly with Renault’s current design language, sporting a new grille that reflects the brand’s current aesthetics, albeit with a focus on simplicity and costeffectiveness. The van features grey bumpers and mirrors, a choice likely influenced by its utilitarian market segment.

Internally, the van impresses with a modern, ergonomically sound dashboard made of durable hard plastic, offering ample storage solutions including a lockable

The Express stands out as simple, reliable, and aesthetically pleasing”

compartment and a designated slot for a mobile phone to serve as navigation. However, the cabin space, particularly for the passenger, feels a bit cramped, especially when attempting to recline the seat, due to the obstructive metal partition.

The wide-angle mirror located in the passenger’s sun visor is said to expand your right-hand lateral field of vision, providing greater comfort and safety. While it is supposed to let you see anything that may be hidden behind the panelled partition, the field of vision is much more restrictive than you would wish for.

Cargo-wise, the Express offers a single length variant, providing a respectable

3.3 cubic meters of space, accessible via an asymmetrically divided wing door and a sliding side door, making daily operations convenient. The base cargo area comes bare, with potential space for enhancements like wooden cladding and side protection. In total, you can expect to stow 750kg of cargo all accessible via the sliding side door or the two rear doors.

The 1.6l engine on the vehicle tested rates at 110hp and features a multipoint injection system. As ever, fuel efficiency may depend on the driver’s capability to get the most out of the manual transmission. A major plus is the Express’ quiet operation, dynamic performance, and impressive fuel economy,

Internally, the van impresses with a modern, ergonomically sound dashboard”

maintaining efficiency even under load. Precisely what you want from a cargo carrier.

And it has a tonne of features too with driver and passenger air bags, ABS and ESP, Emergency Brake Assist, remote locking, and reassuringly effective AC.

From a price perspective, the Renault Express is competitively tagged, at AED 59,900, and the van’s price and customisation options make it a viable choice for those looking to tailor the vehicle to specific needs.

It is worth noting that the virtue of mini van driving is that you get an experience akin to driving an estate car, albeit when it’s not fully laden. Plus, you are getting great fuel efficiency. Taking the vehicle out

into the aftermath of the flooding that hit Dubai, the van really came into its own driving impeccably in the wet conditions. It ably powered over areas where sand had collected proving that it could be a worthy addition to most sites in the UAE.

Verdict

The Renault Express Van stands out as a simple, reliable, and aesthetically pleasing option for businesses and individuals seeking a functional small van. Its competitive pricing and practical features likely ensure its popularity, especially among those who valued the earlier Dacia Dokker for similar reasons.

The van impresses with a modern, ergonomically sound dashboard made of durable hard plastic, offering ample storage solutions including a lockable compartment and a designated slot for a mobile phone to serve as navigation.

EASY ACCESS FOR CARGO

The versatile Renault Express features both rear and side access which is a real asset for work crews or delivery drivers.

DURABLE INTERIOR DESIGN

MOVING

ON UP

Galadari Automobiles CEO Axel Dreyer talks to T&FME about the significance of taking Mazda into the

premium segment

With the influx of new and largely Chinese brands, as well as a growing list of pre-owned outlets, into the market, the premium segment has been pushed into the sidelines as a matter of interest in Dubai. However, that doesn’t mean that it has lost its overall importance in a market where luxury and premium vehicle brands hold a strong presence, and dealerships continue to showcase the latest models and catering to the preferences of affluent residents and visitors.

The demand for premium vehicles in Dubai, then, remains robust, driven, as ever, factors such as high disposable income, a desire for luxury and status symbols, and the availability of a wide range of premium automotive brands and models. Mid-tier brands like Mazda, for instance, face a hard choice. Take on the cheaper new alternatives or try and take a place at the top table with a value proposition to tempt buyers.

Stuck in between the two segments, the Japanese brand has leaned into the rental space in recent years but, in tandem with dealer Galadari Automobiles, it

Galadari Brothers has adjusted its business approach”

has seemingly made a choice to look up and not down when it comes to finding market share at the retail level.

The recent unveiling of the highly anticipated first-ever MAZDA CX-60 and CX-90 models during an inaugural ceremony of the all-new Mazda Showroom on Sheikh Zayed Road, marked a relatively significant milestone in the durable 50-year partnership between Galadari Automobiles and Mazda Motor Corporation, Japan.

During the launch, both parties reinforced their commitment to excellence and customer satisfaction

but were clearly out to signal that they are aligning with the UAE’s vision to become a premier automotive hub.

For them, the inauguration ceremony of the all-new Mazda Showroom on Sheikh Zayed Road, Dubai, was more than just an event; it symbolised the culmination of a 50-year journey powered by commitment, growth and leadership. Inside the plush new facility they were able to push their pitch to the premium segment.

According to Mohammed Abdullatif Ibrahim Galadari, Co-Chairman and Group CEO of Galadari Brothers, the partnership with Mazda has been instrumental in the success of Galadari Brothers Group, holding a prominent position in the UAE’s automotive industry. “With more than five decades of partnership with Mazda, the company has remained committed to consistently making the customer’s experience of owning a car as exciting, enjoyable, and value-added as possible,” he emphasised.

The launch of the first-ever Mazda CX-60 and CX-90 models signifies a significant leap forward in automotive engineering and design for the brand. According to the Japanese car-maker, these are models, meticulously crafted to embody automotive perfection, to strike an ideal balance between performance and finesse.

During the opening, Axel Dreyer, CEO at Galadari Automotive Group, highlighted the distinctive features of the CX-60 and CX-90 models, emphasising their powerful and responsive engines, coupled with impressive fuel efficiency, setting new standards in the automotive landscape.

“The exclusive launch of the first-ever Mazda CX-60 and CX-90 in UAE, together with the opening of our all-new showroom, exemplifies our commitment to delivering the best possible services and models to the country,” stated Dreyer, underlining the company’s dedication to providing customers with exceptional driving experiences.

The UAE’s automotive market has evolved significantly over the years, driven by factors such as infrastructure development, changing consumer preferences, and technological advancements. Galadari Automobiles Co. has strategically positioned itself at the forefront of innovation to effectively meet the demands of this dynamic market. Dreyer emphasised the company’s readiness to adapt to market shifts and technological advancements,

The premium segment has become increasingly competitive”

stating, “We look forward to providing customers with an exceptional driving experience, and setting new standards in the premium vehicle segment, solidifying our position in the automotive industry.”

To Dreyer, Galadari Brothers’ partnership with Mazda extends beyond delivering premium vehicles; it reflects a shared commitment to innovation, customer satisfaction, and sustainable progress. Despite challenges such as the COVID-19 pandemic, the company has demonstrated resilience and agility, leveraging digital initiatives to maintain engagement with customers

and uphold its reputation for excellence.

Talking to T&FME on the sidelines of the launch, Dreyer remained optimistic about the future of Galadari Brothers and Mazda in the UAE automotive market, driven by their shared commitment to innovation and customer-centricity.

“Galadari Brothers and Mazda have enjoyed a fruitful partnership for over 50 years. This enduring relationship is a testament to our commitment to fostering long-term collaborations,” he said. “Regardless of market fluctuations, we prioritise maintaining

BEST MODELS FOR THE MARKET

“The exclusive launch of the first-ever Mazda CX-60 and CX-90 in UAE, together with the opening of our all-new showroom, exemplifies our commitment to delivering the best possible services and models to the country,” says Galadari Automotive’s Axel Dreyer.

strong connections with our partners, ensuring mutual success across all divisions within Galadari Brothers.”

The significance of these models lies not only in their sleek design and cuttingedge features but also in the meticulous engineering that went into their creation. With meticulous precision, the first-ever Mazda CX-60 and CX-90 models have been built to “embody automotive perfection”, striking an ideal balance between performance and finesse. Both models boast a powerful and responsive 3.3L

Inline-6 Turbocharged engine, combined with a 48V mild hybrid system, delivering an elevated driving experience for those

The shift towards higher-end vehicles necessitates a more sophisticated customer experience”

familiar with the brand. The Mazda CX60, positioned as a Sports Utility Vehicle, represents a blend of luxury and elegance, catering to the discerning tastes of modern drivers. With advanced features such as face recognition technology and cutting-edge safety systems, the CX-60 offers more than just a mode of transportation; it provides a personalized driving experience tailored to the individual preferences of its owner. Meanwhile, the Mazda CX-90 stands as a powerful three-row family luxury car, showcasing a seamless blend of innovation and high-quality craftsmanship. From the driver’s seat to every detail of the vehicle, the CX-90 has been meticulously engineered

to provide an immersive, performancefocused driving experience, setting a new standard for three-row Mazda SUVs.

“The exclusive launch of the firstever Mazda CX-60 and CX-90 in UAE, together with the opening of our all-new showroom, exemplifies our commitment to delivering the best possible services and models to the country,” stated Axel Dreyer. He also emphasised the significance of these models in setting new standards in the premium vehicle segment, solidifying their position in the automotive industry.

Beyond their impressive specifications, the CX-60 and CX-90 models symbolise the new era for both the brand and

SIGNIFICANT MILESTONE

The recent unveiling of the highly anticipated first-ever MAZDA CX-60 and CX-90 models marks a significant milestone in the durable 50-year partnership between Galadari Automobiles and Mazda Motor Corporation, Japan, as both look at the premium segment for the brand.

MORE THAN PREMIUM DELIVERY

Galadari Brothers’ partnership with Mazda extends beyond delivering premium vehicles; it reflects a shared commitment to innovation, customer satisfaction, and sustainable progress, says Axel Dreyer.

its dealer, affirmed Dreyer.

“With Mazda’s transition towards the premium segment, Galadari Brothers has adjusted its business approach accordingly. This involves enhancing our showroom ambiance and training our staff to cater to the discerning needs of premium customers. The shift towards higher-end vehicles necessitates a more sophisticated customer experience, which we are fully prepared to deliver,” he explained, adding that: “We began our preparations with the introduction of Mazda’s 7th generation cars, including the Mazda3 and CX-30. This involved extensive training for our staff and renovations to our showrooms.

“Additionally, we are investing in advanced systems to streamline operations and improve customer experience, aligning with Mazda’s commitment to innovation.”

Dreyer was clear with T&FME, in terms of where he thought the brand should aim in the market.

“Mazda’s appeal in the premium segment lies in its superior craftsmanship, innovative technology, and engaging driving dynamics. While competing with established luxury brands like Audi and BMW, Mazda offers exceptional value for money, attracting a diverse customer base

We look forward to providing customers with an exceptional driving experience, and setting new standards in the premium vehicle segment”

seeking both quality and affordability.”

Looking ahead, Dreyer remains optimistic about the future of Galadari Brothers and Mazda in the UAE automotive market. A potential release into the rental segment also lies ahead.

“Yes, we do have plans to integrate Mazda vehicles, particularly the CX-90, into our rental fleet. This model, starting at AED 170,000, offers a refurbished option, aligning with our strategy to provide quality vehicles at competitive prices to meet various customer needs.”

As pioneers of innovation and customer-centricity, both companies are poised to lead the way, delivering unparalleled products and experiences that exceed customer expectations and shape the future of mobility in the UAE.

“Galadari Brothers and Mazda have enjoyed a fruitful partnership for over 50 years. This enduring relationship is a testament to our commitment to fostering long-term collaborations. Regardless of market fluctuations, we prioritise maintaining strong connections with our partners, ensuring mutual success across all divisions within Galadari Brothers.

“The UAE automotive market, especially in the premium segment, has

become increasingly competitive. With manufacturers eager to capitalise on market opportunities, we’ve observed a surge in stock and promotional offers,” he said. “However, our focus remains on providing added value rather than discounting prices, ensuring sustainable growth amidst market fluctuations.”

“We remain optimistic about the future, driven by our shared commitment to innovation and customer-centricity.

As the automotive landscape continues to evolve, Galadari Brothers and Mazda will stay at the forefront, delivering unparalleled products and experiences that exceed customer expectations and shape the future of mobility in the UAE.”

With the interview coming to a close, T&FME asked Dreyer whether Galadari Automobiles could also look at potential Chinese partners, particularly as Mazda is now being aimed at the premium segment.

“While Chinese manufacturers offer competitive features and value, questions regarding reliability, spare parts availability, and residual value remain,” he told T&FME “Galadari Brothers remains cautious in our approach to partnerships with Chinese brands, prioritising reliability and customer satisfaction above all else.

ELECTRIFYING

THE MARKET

T&FME looks at Al Masaood Group’s exclusive distributorship for Dongfeng’s light duty vehicles and heavy-duty trucks its major launch event in Dubai

Al Masaood Group, hosted a major event last month to launch its exclusive distributorship partnership with Dongfeng Commercial Vehicles.

The partnership with one of China’s premier automotive manufacturers and most successful commercial vehicles brand marks a significant expansion in Al Masaood’s portfolio, introducing a comprehensive range of Dongfeng’s commercial vehicles, including heavy, light, and mediumduty trucks, to the UAE’s market.

The partnership was announced at the Dubai Autodrome and extends to the exclusive distributorship of Dongfeng’s DFAC (Dongfeng Automobiles Company Ltd.) – which include light duty model ranges, cementing Al Masaood’s position as one of the leading distributors of DFAC light duty trucks, vans and pick up vehicles in the UAE.

Chinese brands have been making significant inroads into the global trucking industry, known for their innovation, reliability, and cost-effectiveness.

In the Middle East, particularly, these vehicles have gained popularity for their

It’s not just about selling a product. It’s also very much about the after sales”

adaptability to the region’s challenging environments and their alignment with the diverse needs of the market.

The new partnership with Dongfeng furthermore positions Al Masaood at the forefront of this shift, offering cuttingedge solutions from one of China’s leading automotive companies.

The introduction of seven new truck models, including two advanced electric vehicles (EVs), marks an expansion for Al Masaood from solely heavy-duty to a more inclusive range that encompasses light and medium-duty trucks. This broadened offering

is set to provide small and medium enterprises (SMEs) and existing clientele with a wider array of vehicles. The versatility and efficiency of these trucks, particularly the electric models, reflect a significant step towards sustainable transportation solutions, aligning with the UAE’s vision for a greener future.

Hani El Tannir, CEO of Al Masaood Group Industrial, expressed his enthusiasm for the new partnership, stating, “Entering into this partnership with premier Chinese brand, Dongfeng, is an extremely exciting and important milestone for us at Al Masaood. It marks a fusion of our extensive history and expertise in the industrial sector with Dongfeng’s innovative approach to heavy and light duty trucks. Through this cooperation, we hope to offer our customers in the region products and solutions of the highest quality and value in order to further their operations and the logistics industry.”

Mohammad El Zeftawi, General Manager of Al Masaood CV&E said: “The introduction of light and medium-duty vehicles to CV&E’s portfolio in addition to heavy-duty ones, as well as some electric trucks will be excellent options for clients ranging from large corporations to emerging SMEs.

“The launch event was a huge success, and we are thrilled to have shared this launch with our partners and guests. With Dongfeng’s expertise and Al Masaood’s long-standing experience, we look forward to driving progress together.”

Dongfeng Automobile Corporation manufactures high-quality commercial vehicles, passenger vehicles, newenergy vehicles, engines, auto parts, and components. The collaboration gives Al Masaood access to Dongfeng’s expertise in vehicle technology, innovative solutions, and ongoing support services.

Gong Renjun, Regional Director at Dongfeng Automobile Company said: “Partnering with Al Masaood to bring our innovative and high-quality commercial vehicles to the UAE market is a substantial opportunity for Dongfeng Automobile Corporation. Our expertise in vehicle technology and commitment to quality, combined with Al Masaood’s long-standing experience and best-in-class services, will allow us to offer tailored solutions to meet the specific needs of customers in the UAE.”

This strategic alliance between Al Masaood and Dongfeng can be expected to increase efficiency, reliability, and sustainability for business, while highlighting the growing

influence of Chinese brands in shaping the future of transportation in the Middle East.

The new venture was introduced during an impressive press conference, which saw key executives from both companies discussing the ambitious initiative. Their collaboration focuses on bringing electric and hybrid vehicles to the market, underscoring a joint commitment to innovation and environmental responsibility. Their discussion provided deep insights into the strategic planning, challenges, and future prospects of this partnership.

El Tannir opened the discussion by outlining the comprehensive strategies both companies had implemented in anticipation

We’re bringing a product that makes sense to what the market requires”

of this partnership. He emphasized the importance of robust after-sales support, which is integral to their business strategy.

He explained, “The plan started in execution about a year ago when we started planning for our introduction of electric vehicles. And the plan for infrastructure addition in our service facilities, as well as the training of staff, both within the UAE with the support of our principal, as well as some people going all the way for training overseas.”

He further elaborated on the holistic approach they are taking, “It’s very much not about DNA, if you like. It’s not just about selling a product. It’s also very much about the after sales. So everything you can go from BDI to servicing to warranty inspection, et cetera, et cetera. If you don’t have the right stock, the technicians, the management of technicians, then you’re dead in the water.”

Adaptation to the region

The discussion also ventured into the dynamics of the regional automotive market and the evolving consumer preferences. El Tannir stressed the importance of aligning their products with what consumers value today—quality and economic efficiency. He remarked, “Today’s consumer across the world is looking for value, and this is very much valued today in what is quality and what is the economics of what is going on.”

Renjun added a global perspective by highlighting the rising popularity of Chinesemade vehicles, which are increasingly seen

SIGNIFICANT STRIDES IN THE UAE

Dongfeng Motors is making significant strides in the UAE’s automotive market with a focused introduction of their electric vehicles, via the strategic partnership with Al Masaood.

as viable alternatives to more established brands due to their competitive pricing and improved quality. “Coming with the Korean brand, Japanese brand, our product is with same quality and with best price. That’s why, for this year, lots of customers from European, Middle East, Africa, Asia, they are now trying to choose Chinese product,” he explained.

A competitive edge

The press conference also highlighted Dongfeng’s strategic approach to integrating advanced technology with their electric vehicles. Renjun outlined their commitment to not only match but exceed current market offerings. He remarked on the competitive edge Dongfeng aims to achieve by equating or surpassing the quality of Korean and Japanese brands, “Coming with the Korean brand, Japanese brand, our product is with same quality and with best price.”

Dongfeng’s strategy involves a gradual rollout of their electric vehicles, ensuring each model is optimally suited to meet the demands of the UAE market. This cautious approach is intended to solidify Dongfeng’s presence in the market, particularly focusing on segments expected to see significant growth, such as light-duty vehicles and buses.

A primary concern addressed during the conference was the performance of electric vehicles in the harsh climatic conditions of the Middle East, particularly the extreme heat. Renjun stressed the robustness of Dongfeng’s electric vehicles, which have been

If you don’t have the right stock, the technicians, then you’re dead in the water”

rigorously tested to meet global standards under various environmental conditions. He confidently stated, “For our test, all our models now, with Europen test certificates. Dongfeng’s EVs are well-equipped to handle the thermal extremes of the UAE without compromising on performance.

Looking towards the future, Dongfeng sees a significant opportunity for expansion in the electric vehicle sector within the UAE and broader Middle Eastern markets. Renjun discussed the potential for rapid growth in EV adoption, driven by global export increases and heightened demand for sustainable automotive solutions, “And especially for the Chinese market so that is more than half lots

of companies are doing export so the number increases a lot suddenly year by year this will increase more faster than you can imagine.”

The executive also touched upon the broader implications of this shift, emphasising the increasing consumer preference for vehicles that offer both quality and value. This trend positions Dongfeng favorably as they continue to enhance their offerings in terms of technology, cost-efficiency, and sustainability.

The company first grabbed Al Masaood’s attention a decade ago. At the time, Mohammad El Zeftawi travelled to China to open up talks with Dongfeng about the possibility of bringing the brand into the ranks of Al Masaood. Ten years on from those initial talks, the General Manager of Al Masaood CV&E praised the strong links that the two companies have forged leading up to making the partnership in the UAE official.

“The first time I visited Hong Kong it was 2013. I was looking for this partnership, but the product was not yet ready for market. it took us more time to get the right products for our market because it’s not that easy to find the right specifications because. Here it can be tough, you have the weather, cost of creation, and customer expectations are very high. So having all this together is not an easy journey.”

Years of development to get the specifications and designs right followed before the final legal red-tape could be in place, added El Zeftawi. He said the next stage was to ensure that the aftersales could match Al Masaood’s own high standards, particularly as introducing electric vehicles demands new skills of its teams.

“For us at Al Masaood, we start from aftersales, not from sales. So we had to start by preparing our workshop, our technicians, to receive products. Because once you have launched a product in the market, if get failures, and you can never go back again to the market. So you need to make sure that you have available stock on levels for the product, ecetera.”

Ultimately, these challenges were overcome through close cooperation between the two companies.

“One of the most important things to success in the market is the relationship between the principal and the dealer, and we are building our relationship with Dongfeng based on trust and support. So, we make them fully aware of the market conditions. They are very transparent when transforming all the information to get the right products here. We are very picky to go with the

BRINGING EVS INTO THE MARKET

The partnership signifies a robust push towards electric vehicle (EV) proliferation in a region that is beginning to embrace sustainable transportation solutions and vehicles.

right products one by one and not rush to do something which may be so good.”

Both companies said they are committed to a gradual introduction of their products, including a soon-to-be-ready bus range, to ensure that each model is well-suited to the current market needs while laying the groundwork for future expansions. This strategy is aimed at solidifying their presence in the market, particularly in the light-duty vehicles and bus segments, expected to witness considerable growth.

The light segment helped Dongfeng become the number one player in China. Looking at the growth of the last mile, and the potential for light vehicles, the Dongfeng lineup looks like an ideal fit for Al Masaood.

“Light duty is a big market in the UAE. We are talking about around 6,000 units a year,” said El Zeftawi. “This is a very big step for us and Dongfung as a result. We are enlarging our product portfolio, but again, we do it step by step.”

El Tannir added that the combination of Dongfeng’s range and Al Masaood’s approach to aftersales should be a compelling offer to fleets: “It’s exciting because we’re bringing a product that makes sense to what the market requires. if you are selling a product to a client one and a half year back, and he’s been again after one year, that means he’s fully convinced and he trusts in the product and the service he’s receiving.

“And this is the difference, I think that the product quality, what we are having today, is really good. Again, we did not necessarily talk about being relevant. This is a collection of models and ranges which are relevant to today’s requirement.

“As Mohamed says, the light duty in particular is quite diverse in terms of

the sectors that you can serve. And then the medium duty will start to see some applications including delivery.”

During the press conference, the panelists discussed the future of the automotive industry, particularly the transition towards more sustainable and energy-efficient vehicles. Renjun, provided insights into the strategic moves by Chinese manufacturers to capitalise on this global trend. “You see BYD and lots of other companies doing

We look forward to driving progress together”

exports so the number has increased a lot year on year... this will increase more faster than you can imagine,” he noted.

El Tannir echoed this sentiment and emphasised that their focus on aftersales service would play a crucial role in adapting to these changes: “As the next stage, we are going to start investing.”

The press conference concluded with a lively Q&A session, where the audience engaged the panelists on various aspects of the partnership and their strategic goals.

Together the panelists elaborated on the expected challenges in adoption and the long-term vision for the partnership.

Praising Al Masaood Group, Renjun discussed the importance of choosing the right market partners and products. “We are very picky. We want to introduce the right products one by one, and not rush.”

In their final remarks, each panelist reflected on the significance of the day’s events.

Hani El Tannir expressed his own optimism about the partnership’s future, stating: “The market is already responding, and this is what makes us happy,” he enthused. “We seem to have made the right choice in terms of what we do.”

COMPREHENSIVE SUPPORT

During a comprehensive press conference and launch event, executives from both Dongfeng and Al Masaood delved into various aspects of the collaboration, emphasizing the deployment of advanced trucks and comprehensive support in the UAE.

“WE

THE MARKET”

JETOUR uses the Beijing Auto Show to promote its global ambitions

JETOUR, the leading Chinese SUV brand, presented its ‘Enjoy the Journey, Embrace the World’ themed global press conference during the highly anticipated Beijing Auto Show.

Since its establishment as an independent brand with fully autonomous operations across R&D, procurement, marketing, production and qualification, JETOUR has set out to make a niche for itself as a leader in the Chinese aucomotive industry under its brand vision labelled ‘Travel+’.

The Chinese automotive industry has witnessed remarkable growth in recent years, with the rising export volume playing a pivotal role in this expansion. According to the China Association of Automobile Manufacturers (CAAM), China’s automotive exports soared to a record high of 4.91 million units in 2023, marking a 57.9% increase from 2022. This surge reflects the growing global demand for made-in-China vehicles, driven by their reputation for quality, affordability and technological advancements.

In line with its strategy for global expansion, JETOUR has been one of the prime beneficiaries. By designing vehicles that cater to family and off-road travel, for such a young company, JETOUR has achieved an impressive global sales volume of 1.1 million units within 68 months. Since its first product launch, it has garthered an eager customer base of over 45 million worldwide. JETOUR’s rapid rise has been matched with a year-onyear sales increase of 75% in 2023, reaching a cumulative annual sales volume of 315,167 units. The sales figures make it the fastestgrowing SUV brand in China, but since 2019, it has also expanded to over 50 countries and regions, even taking a lead in Angola, Uruguay, Ecuador and other markets.

A report by McKinsey & Company forecasts that the global SUV market will experience a compound annual growth rate (CAGR) of 7.2 per cent between 2020 and 2030, fuelled by factors such as rising disposable incomes, increasing urbanisation and a growing desire for adventure travel. This trend is particularly strong in emerging markets, where SUVs and off-road vehicles are seen as status symbol and practical for navigating challenging terrains

JETOUR’s family-oriented off-road travel products, especially the X70 and X90 series, have matured in the international market, attributing to its ability to address these specific needs and preferences.

It also launched JETOUR DASHING across various global markets, which quickly became a best-selling model in the segment in Egypt and Saudi Arabia.

Furthermore, JETOUR T2, the brand’s first off-road travel product, became an instant hit in the Chinese market, breaking the 10,000unit sales milestone in its third month and setting a record for the fastest sales growth in its category. Following its international launch in Dubai, UAE, in January 2024, the T2 is set to be introduced to more markets worldwide.

Simultaneously, JETOUR is pushing the envelope with its technological ingenuity, particularly with the Super Hybrid Off-Road Platform and the Super-Hybrid i-DM system. These innovations showcase JETOUR’s edge in scalability, new energy adaptation, and intelligent driving, combined with an integrated electronic and electrical architecture. JETOUR is using these developments to engineer narratives of exploration and adventure in addition to producing automobiles. It is pushing people towards a future where each journey has the same significance as its destination.

In line with strategic planning, JETOUR is also accelerating the development of righthand drive models, aiming to enter right-hand markets between 2023 and 2024. As global demands for carbon peaking and neutrality rise, JETOUR is proactively positioning its plugin-hybrid electric vehicle (PHEV) and battery electric vehicle (BEV) models within its Super Hybrid and E0X high-performance electric platforms, meeting various market requirements for fuel consumption and emissions.

The T-series, including T1, T2, T5, and the robust T7, encapsulates JETOUR’s future in off-road capabilities. The T1 positions itself as an A+ level plug-in hybrid SUV that blends comfort, energy efficiency, and style. Its 1.5TGDI+1DHT PHEV platform is complemented by a fashionable boxy design language, a spacious interior including a 2-meter bed in the rear, and a 6.6kW bi-directional power supply. The T2, meanwhile, is an offroad travel super hybrid SUV equipped with a high-energy battery from CATL. It offers a week of fuel-free commuting, class-leading pure electric range, and a bi-directional power supply for unparalleled self-driving travel experiences.

The T5, tailored for off-road enthusiasts, features a robust frame, a 2.0TGDI hybrid-specific engine, and a platform that ensures strong off-road capabilities and high energy regeneration. The model caters to both challenging terrains and comfortable urban commutes.

The T7, with its full-size SUV dimensions, measuring nearly 5.5 meters in length and a wheelbase surpassing 3 meters, is engineered on a non-monocoque platform, featuring a 2.0T REEV+ powertrain with distributed vector four-wheel motors and a full-time intelligent adjustable suspension that ensures hardcore off-road performance. Its ‘black technology’ includes amphibious capabilities, an intelligent diffusion oxygen supply system, and a biochemical life cabin, along with an armoured body with bulletproof capacity.

At the core of JETOUR’s narrative remains the brand’s ‘Travel+’ philosophy, a unique strategic approach that has catapulted the brand to prominence. Focusing on consumer-centric design and research, JETOUR has adeptly tapped into users’ travel aspirations, creating vehicles that not only meet but exceed expectations.

Ke ChuanDeng, Vice President of JETOUR Auto said, “Travel knows no boundaries, and neither does JETOUR’s future. In an era of rapidly advancing automotive technology and evolving consumer desires, JETOUR is not just offering a vehicle, it is promoting a lifestyle in line with its ‘Travel+’ philosophy.”

With a theme of ‘Enjoy the journey, Embrace the world’, JETOUR is not just unveiling a series of innovative travel-friendly vehicles; it is extending an invitation to the world to join in an adventure that transcends distances and cultures. JETOUR continues to navigate the path of global exploration with confidence, delivering vehicles that promise not only a journey but a story worth telling.

The JETOUR T2 was officially recently launched in Dubai, United

Travel knows no boundaries, and neither does JETOUR’s future”

Arab Emirates, marking the beginning of its international journey.

At the event, Li Xueyong, Vice President of Chery Automobile Co. Ltd, also President of JETOUR Auto, stated,“JETOUR is a brand with long-term vision. Since its inception in 2018, we have consistently adhered to “Travel+” strategy. By integrating tourism with auto industry, we strive to build vehicles that know travel needs best. Our goal is to meet comprehensive needs in our users’ trips and daily lives, engaging with users globally in their journeys.“

In his view, the T2, as the first model of JETOUR off-road series, shows JETOUR latest car-making theory and

technology. It offers extraordinary travel experience, meeting users’ needs.

JETOUR plans to accelerate the globalisation of the T2 with regions such as the Middle East, Central Asia, Africa, and Latin America targeted also known as the ‘Traveler’ in China, has been a hot seller since its launch. It is indicated that the T2 has been breaking records in sales since its debut in September 2023. In December, it sold 13,224 units, surpassing 10,000 sales for two consecutive months in China. It has become the sales champion in the off-road vehicle segment.

Dai Lihong, Assistant President of Chery Automobile Co. Ltd and Executive Vice President of JETOUR Auto, unveiled JETOUR latest international product plan. He stated that JETOUR’s future product development would focus on two core scenarios: “family travel” and “off-road travel”. It is anticipated that no less than 10 key models would be launched by 2026, aiming to achieve an annual sales target of one million units.

Dai Lihong also mentioned that when developing JETOUR T2, they adopted professional opinions from off-road enthusiasts. Therefore, T2 focuses on users’ needs. T2 also adoptes brand new design language, featuring a bold and rugged shape, which is impressive at first glance.

The T2 is also equipped for the first time with BorgWarner’s sixth-generation four-wheel-drive technology, the fully automatic intelligent XWD system. The system can intelligently identify different road

A LIFESTYLE CHOICE

“In an era of rapidly advancing automotive technology and evolving consumer desires, JETOUR is not just offering a vehicle, it is promoting a lifestyle in line with its ‘Travel+’ philosophy,” says Ke ChuanDeng, Vice President of JETOUR Auto.

conditions and adjusts within milliseconds. When driving T2, even novice drivers without off-road experience can enjoy the thrill.

At the launch event, a professional racing driver was invited to perform a T2 show, demonstrating the charm of the car. JETOUR T2 offers various driving modes, including S (Sport), N (Normal), E (Economy), Snow, Mud, and Rock. Additionally, it has a crawling mode, which can intelligently control torque output, maintaining a fixed low speed to easily go through harsh road conditions. It effectively prevents slipping and getting stuck, further enhancing safety.

To further enhance its off-road performance, JETOUR T2 exemplifies great efforts on details. Up to 80% of the entire body structure is composed of high-strength steel. It has advantages such as a 28° approach angle, a 30° departure angle, a minimum ground clearance of 220mm, and a wading depth of 700mm. Additionally, the second-row seats can be fully folded flat. Also, T2 has over 50 storage designs. T2 can serve in various scenarios, satisfying users’ needs for both off-road driving and camping experiences.

Apart from its off-road capabilities, JETOUR T2 is also designed for comfort and intelligence. It is equipped with suede seats, a first-class co-driver seat, a five-star health

In an era of rapidly advancing automotive technology and evolving consumer desires, JETOUR is not just offering a vehicle, it is promoting a lifestyle in line with its ‘Travel+’ philosophy”

cabin, and a 12-channel SONY premium audio system, creating a sense of light luxury and significantly enhancing the comfort of the travel experience. Besides, JETOUR T2 has the Snapdragon 8155 Smart Chip, 15.6-inch central control screen, a 540° panoramic parking system, and an L2-level ADAS, making more relaxing driving, more convenient parking, and safer travelling.

The outstanding quality of the T2 has also gained favour from customers. The first delivery ceremony was also held at the launch event. Li Xueyong stated that global users of JETOUR Auto exceeded one million in January 2024. Since the launch of its first model on August 18, 2018, it took 65 months for JETOUR to grow from a new car brand into a million-unit brand. It marks JETOUR as the fastest growing SUV brand in China to reach one-million sales, creating a “JETOUR Speed” far surpassing other brands.

In the future, JETOUR plans to accelerate the globalisation of the T2. It would be launched in regions such as the Middle East, Central Asia, Africa, and Latin America. Standing at this new milestone of one million units, JETOUR will continue upholding the “Travel+” strategy, committed to deeply understanding users’ needs and keeping innovation, aiming to become a leading brand in global market.

OMODA & JAECOO BECOMES FASTEST GROWING AUTOMOTIVE BRAND GLOBALLY

OMODA & JAECOO celebrated its participation at the prestigious Beijing Auto Show 2024 with the launch of three brand-new models: the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV.

OMODA & JAECOO has penetrated the global market at a rapid pace, entering key markets around the world and expanding its presence to more than 40 highpotential markets globally, including the UAE and Saudi Arabia, in less than a year. Through major brand events such as global music festivals and charity tours, OMODA & JAECOO has established its brand recognition on a global scale, achieving 24 billion exposures and attracting the attention of over 5.2 million fans from over 40 countries. Actively responding to the need for sustainability across automotive markets in the Middle East and worldwide, OMODA & JAECOO will continue to integrate diverse new energy technologies, such as pure electric and hybrid systems, leading the way in green mobility.

Shawn Xu, CEO of OMODA & JAECOO Automobile International, said: “Participating is a momentous milestone for us at OMODA & JAECOO. Our presence at the show underscores our commitment to innovation and excellence, and establishes us as automotive leaders working towards reshaping the future of mobility in the UAE and the wider Middle East through our electric and new energy hybrid vehicles that meet the aspirations of our customers. In just a year, we have become one of the fastest expanding car brands in the world, and we couldn’t be prouder of this achievement.”

MIDDLE EAST GOES FIRST

Following its international launch in Dubai, UAE, in January 2024, the T2 is set to be introduced to more markets worldwide.

AT LAUNCHES 9-SPEED TRANSMISSION IN THE REGION

TRANSMISSIONS

Allison Transmission, a global leader in the production of mediumand heavy-duty fully automatic transmissions, has introduced its all-new 9-Speed transmission for commercial vehicles in the Middle East.

The new 9-Speed fully automatic transmission has been developed based upon Allison’s proven 2000 Series fully automatic transmission with six speeds, which has covered approximately 200 million kilometers globally. The Allison 9-Speed was designed to meet the demands of commercial vehicles like an 8-meter midi bus by offering more uptime, improved fuel economy, increased performance and reduced maintenance costs in tough start-stop duty cycles.

With the new transmission, Allison has brought a more sustainable transportation option to the region for many applications across a variety of medium- and heavy-duty commercial vehicles such as distribution trucks, rental and lease trucks, school buses, specialty trucks and defence vehicles. Allison fuel-saving technologies such as FuelSense 2.0 with DynActive Shifting and xFE, the Allison 9-Speed transmission provides significant fuel savings. Other exciting features include higher engine and Gross Combined Weight (GCW) ratings, optimised skip shifting, lifetime filter, integral cooler, input retarder and integrated engine stop-start system with vehicle hold.

The Allison 9-Speed transmission made its debut in collaboration with the Turkish vehicle manufacturer Otokar, with the introduction of a powerful new bus, the Otokar Navigo Giga 9.2 M.

TK AND MB TO ELECTRIFY REFRIGERATED TRUCKS

TRAILERS

Mercedes-Benz has selected Thermo King to provide advanced refrigeration technology for its 100% electric eActros truck, which is currently being showcased in a national roadshow across Ireland.

This collaboration has addressed the specific requirements of modern retail fleets and provided leading food retailers with a firsthand look at the efficient and environmentally responsible refrigerated transport solutions.

The joint project leverages Thermo King V-1000 refrigeration unit paired with the E-COOLPAC battery power solution, engineered to seamlessly integrate with the MercedesBenz eActros electric chassis. The combined solution of a high-performance, diesel-free refrigeration unit and a modular

battery pack offers zero direct emission refrigeration with no impact on the autonomy of the electric truck. Thermo King’s dealer in Ireland, Ballinlough, was instrumental in this process, providing comprehensive consultancy and support, demonstrating the robust capabilities

MORE WOMEN NEEDED

TYRES

Bridgestone has reiterated its support for empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region.

This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I), said the company.

Under the umbrella of its corporate strategy, the ‘E8

of Thermo King’s dealer network.

“This collaboration with Mercedes-Benz underscores a shared commitment to sustainability and efficiency that answer the demands of modern fleets,” said Diarmaid Bucke, Sales and Service Area Manager Ireland at Thermo King.

IN MOTOR SPORTS

Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines.

Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an

ideal platform for the company to assert that gender biases have no place in the world of motorsports.

“Bridgestone’s steadfast dedication to supporting women in racing is demonstrated by our partnerships with Rally Jameel, Rallye Aïcha des Gazelles, as well as hosting of the Desert Divas event,” said Jacques Fourie, President of Bridgestone Middle East and Africa.

“We are committed to creating an inclusive atmosphere where all individuals, regardless of their gender, may prosper. Our continued commitment to promoting gender equality throughout the MEA region is reflected in these efforts, which are grounded in our core principles of diversity, equity, and inclusion.”

Bridgestone MEA partnered with Rally Jameel, the first women-only off-road rally in Saudi Arabia and the region. The rally, organised by Toyota Abdulatif Jameel included five stages with the participation of over 100 racers, representing 35 different countries.

READY TO ROLL

T&FME looks at the market roll-out of the revolutionary SAF TRAKr electric trailer

The SAF TRAKr electric trailer axle from SAFHOLLAND is being launched in stages. After the successful test phase over several years, production of the SAF TRAKr began at the main factory in Bessenbach in October 2022, in combination with the proven INTRA suspension. It is now being ramped up continuously. The MODUL suspension is set to be added to be portfolio in the middle of 2024.

The use of electrified trailer axles is becoming increasingly important for low emission transports, such as for refrigerated semi-trailers and inner-city applications.

The Vehicle Energy Consumption Calculation Tool (VECTO) and other legal regulations are further innovation drivers for electric technologies: More than 50 zero emission zones are planned in Europe in the near future, including in Berlin, Paris and London. Stricter noise pollution standards also encourage

The transport industry is undergoing great changes”

manufacturers to produce vehicles that are significantly quieter. To limit global warming as planned, CO2 emissions have to be lowered by up to 95 per cent by 2050.

“We see great opportunities for electrified trailer axles here: They reduce CO2 and noise emissions to meet legal requirements, for example for refrigerated night-time deliveries in urban areas. The electric axles also meet the industry trend towards ‘greener transport’,” says Olaf Drewes, Director Group

Innovation Trailer at SAF-HOLLAND.

“The transport industry is undergoing great changes. The issue of CO becoming increasingly important due to current legislation for commercial vehicles, such as VECTO. With product developments like SAF TRAKr, SAF-HOLLAND offers a solution that stays abreast with these changes and helps to minimise CO

Lowers emissions and fuel use

The SAF TRAKr trailer axle uses regenerative braking to reduce the emissions and fuel consumption of the whole tractor-trailer combination. To do this, the centrally positioned high-voltage generator unit converts the kinetic energy of the trailer into electrical energy. The generated energy is stored in a Li-ion battery and then used to run the electrical units in the trailer, such as refrigeration units or pumps, on electricity alone.

to the components of non-electrified SAF-HOLLAND axles. This makes spare parts supply easier and more reliable.

REGENERATIVE TECHNOLOGY

The modular electric SAF TRAKr regenerative braking axle for axle loads of nine to ten tons reduces CO2 emissions from commercial vehicles.

INTRA suspension system. A version for double tyres is currently under development. The SAF TRAKr will also be available in combination with the MODUL suspension from the middle of 2024. The modular structure is specifically designed for the different requirements of the EMEA, Americas and APAC economic regions. SAF-HOLLAND is cooperating with external partners for the regenerative braking system.

The generator runs independently of the tractor unit while the vehicle is in motion and shuts off during ABS braking or vehicle dynamics control events in order to ensure driving stability. Many vehicle manufacturers are currently working on implementing the European type approval, which helps to simplify the registration process.

The main areas of application are refrigerated semi-trailers or container chassis for refrigerated containers, food tankers, silo trailers, walking floors or platform vehicles with a crane. For the drivers, the purely electrical operation of the refrigeration unit provides appreciable added comfort on the road, as they are exposed to significantly lower noise emissions. The regenerative braking axle is manufactured at the SAF-HOLLAND factory in Bessenbach, northern Bavaria. After the launch on the European market, sales of the SAF TRAKr started in Australia and New Zealand in 2023. Vehicles equipped with the SAF TRAKr are already on the road in these markets. In other regions, such as North America and India, the trailer axle is currently being used in test vehicles.

The operating strategy and the individual components of the SAF TRAKr are perfectly coordinated to ensure maximum flexibility and ease of maintenance. Numerous components are permanently integrated into the electric axle. This allows trailer manufacturers to install or retrofit the SAF TRAKr with little effort using standard interfaces.

Maintenance is also easy and costefficient: Neither the centrally installed gearbox with the flanged-on generator nor other HV components have to be removed when wheel ends and wheels need to be detached. Wear parts such as

The SAF TRAKr uses a high-voltage generator module for electric regenerative braking, with a maximum design output of 17 kW. The axle is designed for axle loads from nine to ten tons and offered as a water cooled or air cooled variant. It is available with different disc brakes for 19.5″ and 22.5″ single tyres and for the SAF

We see great opportunities for electrified trailer axles here”

The generator is also deactivated at vehicle speeds below 15 km/h, so the required start-up torque and therefore the fuel consumption of the tractor unit are not increased during these phases. The charging options are energy generation by the axle while driving and charging from an external power supply during standstill, for example during loading or unloading.

INTEGRATING INTO THE PRODUCTION

SAF-HOLLAND is a global manufacturer and system supplier of suspension systems and components for the trailer, truck, bus and residential vehicle industries. The regenerative braking axle has been in production since late 2022.

AN ELITE CLASS

OF THEIR OWN

Juffali Commercial Vehicles named the Mercedes-Benz Trucks distributor of the year 2023

In an impressive achievement, Juffali Commercial Vehicles (JCV) secured eight awards at the ELITE Class MENA Awards and first-place among competitors from the MENA. These awards recognise outstanding achievements in the commercial vehicle industry. JCV’s success highlights its dedication to excellence and innovation in the ever-evolving world of commercial vehicles..

Juffali Commercial Vehicles is the sole agent and distributor of Mercedes-Benz trucks and buses in the Kingdom of Saudi Arabia and the authorised distributor of Fuso trucks and buses. We have this success through years of work, continuous effort, and our belief in our principles. JCV is proud to be one of the leading companies in the MENA region with a long history of diversified business.

This is the result of years of hard work”

Recognition across the board

The awards night celebrated Juffali Commercial Vehicles’ success across essential commercial vehicle categories, including Marketing, Training Activation, Service, and Truck and Buses Sales. This accomplishment reflects the company’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support,

engaging with customers, and implementing comprehensive training programmes.

These numerous recognitions underscore the company’s commitment to customer satisfaction and its dedication to delivering an exceptional MercedesBenz truck driving experience.

Elevating standards

The Elite Class MENA Awards are more than just an annual event; they are a symbol of excellence in the commercial vehicles industry. JCV’s first-place achievement among competitors from the MENA region sends a clear message that the company is raising the bar for itself and the entire Mercedes-Benz network.

JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the MENA region, alongside seven additional awards across various categories. With the awards recognising outstanding achievements in the commercial vehicle industry, the company’s success highlighted the JCV’s dedication to excellence and innovation in the ever-evolving sector. Furthermore, winning these awards marks a significant milestone in the company’s journey, showcasing a year where hard work, innovation, and a customerfirst approach have truly paid off. JCV’s outstanding success at the ELITE Class MENA Awards is a testament to their commitment to excellence, innovation, and industry standards. In turn, the accolades reinforce JCV’s position as a leader in the commercial vehicle sector, emphasising a

INSPIRING APPROACH

JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach, says Heiko Schulze – CEO of Juffali Commercial Vehicles.

dedication to providing top-notch products and services across Saudi Arabia. The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry, establishing them as a worthy member of the exclusive Elite Class circle.

JCV’s triumph at the end of the Mercedes-Benz Trucks & Buses Elite Class Awards 2023 shines as an example of what can be accomplished with a combination of devotion, collaboration, and an unwavering focus on the customer. The achievement

is not only a victory for the company, but also for every Mercedes-Benz truck owner who benefits from their award-winning service and commitment to excellence, said Heiko Schulze, CEO of Juffali Commercial Vehicles, after receiving the awards.

“This accomplishment reflects JCV’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support, engaging with customers, and implementing comprehensive training programmes, for both customers and employees,” commented Schulze. “This success is the result of years of hard work, continuous effort, and our focus on our principles. JCV is proud to be one of the leading companies in the MENA region with a long history of diversified business. JCV’s first-place finish signifies its dedication to raising the bar for the entire Mercedes-Benz network within the MENA region and reinforces its position as a leader in the region’s commercial vehicle sector.”

JCV’s firstplace finish signifies its dedication to raising the bar”

The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry and focus on customer satisfaction, establishing JCV as a worthy member of the exclusive Elite Class circle.

“JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach. Its achievement paves the way for continued excellence within the Mercedes-Benz network, ultimately benefiting customers across the region,” concluded Schulze.

A NIGHT OF SUCCESS

JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the region and several other awards at the ELITE Class MENA Awards.

SIGNIFICANT MILESTONE

JCV’s success marks a significant milestone in the company’s journey, showcasing a year where hard work, innovation, and a customer-first approach.

PEACE GOES VIRAL

Aramex’s ‘inspired’ by response to ‘ The Undelivered’ video campaign

Aramex says it has delivered a resounding success with its poignant video campaign for Ramadan centered around an undelivered parcel destined for Gaza, uniting voices from around nations to inspire a global call for peace and universal brotherhood.

Since its rollout during early Ramadan, ‘The Undelivered’ video campaign by Aramex has witnessed participation on the dedicated website deliverpeace.global from across 43 countries, bringing together a fragmented world around the power of one word – ‘Salam’ or ‘Peace’ in Arabic.

The campaign videos have so far garnered more than 14 million views across different social media platforms such as YouTube, Instagram Facebook, X and LinkedIn. The video was also shared by some of the top influencers on Instagram,

reaching over 10 million users. All elements of the campaign, such as the dedicated website and various media reports, have had over 20 million impressions. This success can be attributed to its universal message of providing reassurance to all communities and holding out hope for the future.

Focused on a parcel sent by a Palestinian citizen living abroad to his family back home in Gaza, which cannot be delivered until either a ceasefire is in place or the borders are opened, ‘The Undelivered’ video campaign ends with a call to action to send a message of peace via the website deliverpeace.global.com

The simple but powerful appeal of the campaign saw thousands of people recording and posting a short video message with the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.

Commenting on the success of the campaign,

Mike Rich, Group CMO at Aramex, said: “We are truly inspired by the overwhelming response to ‘The Undelivered’ campaign, aimed at uniting people from all over the world who wish for peace with a unified message that resonates across Gaza and beyond. At Aramex, we are always driven by the mission to deliver a better future to all communities, and this Ramadan, we went beyond logistics to deliver an impactful message of peace and hope that can make a difference to our collective future.”

Shahir Sirry, Global Creative Director at Aramex, who also directed the film, said: “It is heartening to witness the incredible response to our ‘The Undelivered’ campaign from across the globe. As a global brand with significant presence and recognition in the region and having navigated through various conflict zones, we felt compelled to address the current situation head-on.”

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