adidas Originals CHANGE IS A TEAM SPORT
Campaign Takes Over Saudi Arabia Shot in Al Ula and Featuring Alaa Balky, Aseel Saraj, Jory Almaiman, and Sarah Taibah
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ontinuing the unmatched legacy of the iconic Superstar sneaker, adidas Originals teams up with four Saudi female creators to celebrate 50 years of changing the game on the court with its ‘CHANGE IS A TEAM SPORT’ campaign shot in the centre of Saudi’s crown jewel, Al Ula. Having graced the feet of teams and crews over time, the Superstar sneakers have cemented their iconic status in time, connecting people together across the pillars of ART, MUSIC, FASHION and SPORT under one key message: CHANGE IS A TEAM SPORT. Staying true to the spirit of the campaign by bringing together four Saudi female change makers for a photoshoot highlighting female empowerment and the strong change they each bring to the local scene. The photoshoot features designer and creative Alaa Balky, Arabic rapper Aseel Saraj, fashion blogger Jory Al Maiman and avid skateboarder and actress Sarah Taibah all shot against the historical and cultural backdrop of Al Ula heritage site which evokes a promise of change for the kingdom.
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FEBRUARY 2020
