Print Innovation Asia August Issue

Page 40

Printing Innovation Asia Issue 8 2021

40

HP Unveils PageWide C to Drive Scaled Volume

HP Inc. announced a new wave of innovation for its HP PageWide corrugated soluti help drive scaled and profitable production of digitally printed packaging applications The innovations were unveiled throughout SuperCorrExpo, which occurred from 8 – 12 August 2021. HP was not physically present at the event, and instead conducted virtual product demonstrations throughout the event. The company continues to prioritize the health and safety of its employees, customers and prospects, and chose not to have a physical presence at this year’s conference. HP PageWide corrugated packaging converters continue to lead digital production in the corrugated market with the highest production volume worldwide, recording a growth rate of more than 60% in 2021 compared with 2020. “Supply chains are facing pressures never experienced before, with market trends accelerated by the pandemic requiring converters to deliver faster and flexible packaging solutions. Digital packaging can fundamentally transform the corrugated supply

chain for brands in high-volume and mainstream production, especially for e-commerce, food and household products,” said Carles Farre, Vice President and General Manager, HP PageWide Industrial. “Time-to-market can be reduced from weeks using analog methods to only days with HP digital, in addition to sustainability advantages of reduced waste, and higher shelf impact with greater design versioning.” Using HP Thermal Inkjet technology and true water-based inks, HP PageWide serves the corrugated market with both preprint liner and post-print direct-to-board digital presses. The preprint HP PageWide T1195i Press and HP PageWide T470S Press and post-print HP PageWide C500 Press all deliver vibrant graphics, offset-quality and food-compliant applications.

Improved economics and paper handling capabilities for digital preprint corrugated HP continues to advance its corrugated technology to create new opportunities for packaging converters and brands to benefit from the analog to digital transformation. HP unveiled the HP PageWide T1195i Press for preprint corrugated printing featuring new printhead technology. New HP Thermal Inkjet printheads on the 110-inch wide HP PageWide T1195i Press are designed to deliver more robust and economical production for roll-fed presses, to drive mainstream production and enable converters to move more jobs from flexo preprint and litholam to digital. The printhead technology incorporates thermal control features to enhance preprint system performance and help reduce operational costs, while delivering consistent high quality at high speeds. Using these printheads, the press features improved paper

SM CX104 ink mist HP PageWide T1195i


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