Printing Innovation Asia Issue 7 2020
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South Korea’s Vaileys The company transformed from analogue to digital to meet increasing demands for high quality prints in variable small volumes. Vaileys is a South Korean company that once specialised with analogue mass production textile printing. Some of its clients include major Korean brands such as LG and Samsung. Due to their customers’ increasing demand for small volumes with various designs, Vaileys had to change their analogue system to digital.
production capacity of up to 350,000 impressions, optimizing production efficiency and cost of ownership. The Kornit Atlas is aimed at highly productive garment decorators, mid to large size screen printers and innovative businesses looking to combine stateof-the-art technology with lowest cost of ownership.
“As the market changes, our main clients such as LG Fashion, Samsung Fashion, The Handsome – those domestic brands have higher requirements for the printing results. But the existing analogue printing methods have limitations. In order to meet clients’ needs, we looked for a new solution and finally selected digital printing,” said Lee Hyo Joo of Vaileys.
“We chose Kornit because it simplified our production process; it's very fast and efficient. After buying and using Kornit’s system, the previously complex production process ended with only 1 or 2 steps, and labour cost is also largely saved. Kornit printer can provide the best printing quality, allowing us to adapt to market changes and meet market needs,” said Lee.
In June 2019, Vaileys installed industrial digital textile printer, Kornit Atlas. The Kornit Atlas is a heavy-duty system designed to deliver a typical annual
The Kornit Atlas is equipped with a unique printing engine, featuring an enhanced version of Kornit’s HD technology, complemented by a
professional RIP software solution, and produces prints that meet the highest standards of retail quality and durability. Lee explained why being able to deliver high quality variable prints is a particularly important feature for the company: “Nowadays, the market welcomes products with multiple designs, styles, colours with high resolution. End-customers have various requirements and high taste, and we are using Kornit printers to meet these market trends and customers’ high requirements. We will continue work hard on maximizing Kornit’s advantages and providing high quality products to our markets.” The existing analogue technologies had its limitations. Particularly, printing multiple colours caused the print quality to decrease considerably.
