Printing Innovation Asia Issue 7 2020
6
Becoming a prin
turning multiple print proce
Taiwan’s Home Making Creative Printing installed the Iridesse Production Press to level up printing efficiency for its signature “Cocktail Business Coloured Cards”. TM
Founded in 1987, Home Making Creative Printing was the first ‘combined printing’ (combined different customers’ job into one in offset printing) company to use “computer combination” printing for business cards as its primary enterprise. The company has 180 employees and is the largest business of its type in Taiwan with the highest number of subscriptions for on-line printing. Home Making Creative Printing came to prominence for providing customers with a diversified range of printing
products. Its signature product, which caused a sensation in the industry, is the “Cocktail Business Coloured Cards.” “To integrate complex production procedures using digital printing technology to speed up the production efficiency of our signature product ‘Cocktail Business Coloured Cards’ was a major challenge that we were facing,” said Mr. Lin Chuan-Wang, founder of Home Making Creative Printing. In a market that now demands quick and diversified personalized products,
printing efficiency is a crucial concern. If a customer wishes to print two special colours, the dry ink needs to be changed and reprinted which would take much time and effort. With a project that needs two procedures to complete, it often leads to a delay in delivery. To be able to cope with such obstacles, Mr. Lin sought to purchase a new kind of printing machine. Introducing the Iridesse Production Press Mr. Lin consulted with a number of industry peers about digital printing brands. Many graphic arts operators recommended Fuji Xerox machines as well as their service team. In 2013, Home Making Creative Printing became a user of Fuji Xerox, with an expectation to increase production efficiency on combined printing for business cards with increased printing lengths. TM
As Home Making Creative Printing was trying to come up with a solution to speed up the production efficiency on digital business cards and integrate the complex procedures in printing “Cocktail Business Coloured Cards”, Mr. Lin was invited to the Iridesse Production Press Launch Press Conference.
