Printing Innovation Asia Issue 10 2020
38
"Remote Fitness Check" helps Chinese customer In the business world today, there are endless challenges from external and internal factors such as; shifting market trends, government policies, pressure to meet production capacity, daily operations, the list goes on. Therefore, it is extremely important to have a long term and reliable business partner who can assist you to overcome the challenges together in keeping business sustainable and achieving success. The partnership of Heidelberg and Masterwork is an excellent example. Masterwork Machinery Co. (MK), Heidelberg’s worldwide partner of choice for post-press packaging equipment was founded in 1995. MK has been focusing on both manufacturing and innovative R&D for die-cutting, hot-foil stamping and carton gluing equipment. The factory is based in Tianjin with a 90,000 sqm facility, employing approximately 900 staff and producing over 500 machines annually.
The Easymatrix 106 C,
The ever-developing technology enables MK to provide comprehensive and professional solutions to customers in tobacco, pharmaceutical, cosmetic, food and electronic packaging industries. In 2015, the strategic partnership between Heidelberg and MK in the post-press packaging market segment took off with immediate success, selling and installing 10 machines at customer sites in the first 6 months. The market has benefited from the partnership which offers high quality products with a very attractive price-performance ratio, produced by MK and sold and serviced by the Heidelberg global sales channel. “Together and better” is the partners’ slogan for a winning team. In the first 18 months, the close collaboration of the two companies saw the development of the Easymatrix and Promatrix die-cutters as well as the
Diana Smart folding carton gluing machines. Heidelberg also shared a substantial area of their DRUPA 2016 booth with MK, showing new products for the first time. Subsequently we have participated in many events such as Heidelberg’s Packaging Days and numerous local exhibitions. Fighting the COVID-19 crisis, early in March 2020 with great work from the innovative R&D and production
