Printing Innovation Asia Issue 10 2020
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India’s Printrove in Storm HD6 The print-on-demand, drop shipping fulfillment company installed its first Kornit machine. By Sha Jumari. Based in India, Printrove has installed the Kornit Storm HD6. The Kornit Storm HD6 is a direct-to-garment (DTG) printing system that includes six colour channels (CMYK, Red, Green) plus white, for a wider gamut and improved spot colour matching. First globally launched in 2018, the Kornit Storm HD6 provides a nonstop production workflow that enables garment loading while printing. “We mainly chose the Kornit Storm HD6 because of the one-step process. We’ve always believed that anything that can be automated, should be automated. We focus more on efficiency and effectiveness. Kornit fulfilled that criteria for us in which, we didn't need to have a lot of people to carry out the same amount of production. That was the major factor why we chose Kornit
over other machines,” said Madhur Chauhan, Printrove. The Kornit Storm HD6 does away with separate pre-treatment, as this is the only wet on wet digital printer on the market at this time. It is also capable of printing almost all type of fabrics. As this is a non-contact printing process, it can print finished garments, over buttons, zippers, pockets, and much more.
a beast. Every time we print on other machines where you have to do the pre-treatment – and I really shouldn't be saying this, but the Kornit makes all of the other machines look like fools!” Chauhan quipped. “You could have just integrated everything in just one step, why are you doing so many other things? That was the main thing, one person can carry out the entire production, you just have to load a T-shirt.”
The company has had the machine in working production for about one month now, with installation completed in the midst of the Covid-19 pandemic. “Even though we’ve only put the machine into production for only 25 or so days, it has been an amazing experience. Looking at the way Kornit is working, it stands there like
Taking care of the behindthe-scenes With the tagline: “You design, we print. You sell, we dropship.”, Printrove is a drop shipping business in a B2C capacity. Thus far, it is the only DTG fulfilment supplier in India that has integration with e-commerce platforms such as Shopify. Drop shipping is a
