Printing Innovation Asia Issue 2 2020
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Fuji Xerox Introduces New Pink Specialty Dry Ink to Enhance Color Expressions Adds Dry Ink Lineup for the Iridesse™ Production Press Fuji Xerox Asia Pacific Pte Ltd announces the new addition of pink specialty dry ink for the production colour printer Iridesse™ Production Press across the Asia Pacific region, to strengthen the printer's ability to handle printing needs in specialized colours. With its one-pass six-colour printing engine, the Iridesse™ Production Press is able to load a maximum of two specialty dry inks in addition to the standard dry inks of cyan, magenta, yellow and black (CMYK), thus enabling rich colour expressions that could not previously be achieved with digital printers. The new pink joins the lineup of other specialty dry inks that have been previously released for the Iridesse™ Production Press - gold, silver, white, clear and custom red - realized by mixing and optimizing a new fluorescent-type colour into Fuji Xerox's unique EA (Emulsion Aggregation) toner. The ability to incorporate bright and vibrant pink hues into the design of printed materials will help broaden the scope of different styles of visual expressions, including cute, cool and
elegant styles. Moreover, mixture of pink dry ink with CMYK colours will enable printing orange, red, violet and other colours with a vibrancy that cannot be achieved with CMYK colours alone, thereby realizing a faithful reproduction of specialized hues such as corporate brand colours. The use of pink dry ink delivers fluorescent pink prints and other colours that are commonly used for applications such as front cover of magazines and comic books. The new pink dry ink can also be used in conjunction with existing specialty dry inks including gold and silver, expanding the scope of expression for various on-demand printing needs, such as for marketing collaterals
including point-of-purchase (POP) advertising, leaflets and catalogs, as well as for folding cartons and packages. Furthermore, the GX Print Server for the Iridesse™ Production Press will provide an ICC profile conducting pink layer separation. This can be downloaded and used via the client's computer to more easily make use of colour expressions that take advantage of the pink dry ink during the design process in developing print materials. The profile automatically separates RGB data and other data on specially designated colours into the optimal CMYK and pink output data, thus making it possible to easily create colour expressions that benefit from the pink dry ink.
