2018 臺灣文博會成果專刊 CREATIVE EXPO TAIWAN

序│ 30 萬人從身體創造 體驗深度設計思考

2018 臺灣文博會於本 (107) 年 4 月 18 日至 4 月 29 日辦理，

展方式及各式體驗活動，展現獨特的產地文化特色。

今 年 首 度 以 設 計 思 考 為 軸 ， 促 進 社 會 大眾進一步深度 思考設計，於華山 1914 文創園區採用全區策展方式辦

花博公園爭艷館同樣是每年人潮洶湧的展館，今年以

理 ， 並 邀 請 設 計 與 產 業 界 重 要 人 士 共 襄盛舉，一起用

「 IP 經濟力」為主軸策展，搭配深入淺出的圖文方式

「設計共創大未來」的願景來建構未來國家產業及經濟

介紹 IP 的商業發展模式。為深化對於圖像授權的深入

的發展。本年度總計有 23 個國家、 559 家廠商參與，三

思考，舉辦了4場圖像與授權系列講座，分別針對文

大展區規劃 250 場活動，超過 30 萬人次民眾入場參觀，

化、市場、法律、科技應用等各個層面進行專業探

產值達新臺幣 6 億元。此外，今年首次推出文化路徑活

討，提供圖像授權從業人員在 IP 交易之外，能思考 IP

動，邀請產業名人推薦私房景點，共計規劃有 223 個參

的創作及發展。

訪點，引領大家共同探索臺灣人文藝術豐厚和活躍的能 量。

花博授權展區今年的一大特色是部分參展廠商在策展中 導入科技應用，例如毛毛蟲文創運用浮空投影創造 IP 角

今年華山展區規劃為全區策展，議題多元，主題橫跨自

色與民眾互動遊戲；國立臺灣美術館以「大人馬戲團」

然、視覺、工藝、音樂、時尚、創意生活及電影等文化

為展覽主題，邀請觀眾一起思考心目中大人世界的樣

創意各領域。超過 60 位國內新銳策展人及設計師共同參

貌。在國際參與部份，許多國際組織如日本品牌授權協

與，為文博會歷年來動員人數最多的一次。展覽呈現多

會、泰國動漫協會皆組團參展，馬來西亞漫畫協會則推

元的觀看設定、設計和視覺表現，參觀人潮相當踴躍。

薦新銳創作家參展。此外，場內亮點還有世大運吉祥物 熊讚，在臺灣文博會會場首度發表「二代熊讚」，以及

除了展覽外，華山展區更有多項活動，包括文創趨勢國

特別為參觀民眾規劃的臺灣文博會限定驚喜扭蛋牆，都

際論壇、工藝體驗及講座、嘻哈音樂會、集結國內 10 位

是會場內人氣爆棚的參觀熱點。

服裝設計師的職人服裝和品牌 JUST IN XX 結合常玉、 郎世寧畫作的精彩時尚走秀。另外，精選紀錄片及映後

2018 臺灣文博會共計有來自 18 個國家、超過 4,000 位國

座談，以及「大好台灣在山丘」集結臺灣當代一流的食

內外買家及專業人士前來採購。今年度主題策展風格及

物、選書、器物的市集等優質活動，皆為 2018 文博會帶

文化特色十足，深獲國際買家喜愛。其中，來自美國的

來全新的啟發和感動。

Leibal、Beyond123及TAPASMEDIA位於馬來西亞分公 司是本次文博會重點買家。其他促成合作項目包括：東

今 年 松 山 文 創 園 區 為 「 品 牌 交 易 展 區 」，新增戶外用

京電視台邀請迷母國際角色「宇宙太空貓 Kuroro 」與東

品、 Life! 研究所、募資平台、社會設計論壇等新型態展

京電視台的香蕉角色Nanana系列動畫以太空主題一起規

示區域及活動，帶動國內外買氣。臺灣知名戶外用品品

劃合作活動與商品開發；國內知名百貨與毛毛蟲文創洽

牌 Truvii 首度參展，深獲日本代理商青睞；「Life! 研究

談其旗下代理的10個品牌（毛毛蟲、微疼、熊秋葵、8元

所」凝聚了 20 家品質精良的品牌，募資平台則有日本最

哥、超直白、老闆這魚、賤女奈奈、阿蕉、天天好事、

大募資平台MAKUAKE和臺灣FLYING V加入，計15家募

米粒大叔）辦理活動，成果相當豐碩。

資新秀同台較勁。 展望未來臺灣文博會將以更深入－逐年深化策展主題成 在商品交易之外，也規劃了社會設計國際論壇，邀請行

為文創趨勢潮流領導者、更擴大－促進全國文化觀光動

政院政務委員唐鳳等多名重量級講者，集結來自7個國家

起來、更國際－透過文博會使臺灣成為全球重要的文創

的國際專家與會。此外，松山展區集結 13 個縣市政府參

夥伴，朝向亞洲最具思考力的展會邁進。

展，數量為歷年文博會之最，各縣市政府以不同主題策

從身體創造 BODY KNOWLEDGE

PREFACE │ Body Knowledge and Design Thinking Embraced

by 300,000 Visitors

The 2018 Creative Expo Taiwan took place April 18-29, 2018. It was the first time that the Expo centered on the theme of "Design Thinking" in an effort to enable the public to obtain a deeper understanding of design itself. The Huashan 1914 Creative Park venue was turned into an issue-based exhibition in its entirety.

This year, 559 exhibitioners from 23 countries took part. The three main venues housed 250 events altogether that attracted over 300,000 visitors, reaching a production value up to 600 million NT dollars (USD 20 million). What's more, the series of cultural routes events was unprecedented; celebrities from various industries were invited to recommend off-beaten tourist destinations, from which 223 spots were included to take everyone to explore Taiwan's exuberance and vibrancy in the arts.

This year, the entire Huashan 1914 Creative Park premises served as the site for the Expo, with topics diversely encompassing nature, vision, craftsmanship, music, fashion, creative lifestyles, films, and other fields related to the cultural and creative industries.

Over 60 aspiring curators and designers participated, a record high for the Expo. The Expo's diverse viewing modes, designs, and visual presentations also earned it a large visitorship. Also, a documentary screening and post-screening talks, as well as the " Body Lifting" fair that allowed for varied perspectives to more richly interpret and comprehend food, artifacts, and the reading culture, were among the new inspirational and touching elements exclusive to the Expo this year.

The Songshan Cultural and Creative Park venue featured design goods trading as well as innovative display modes and events such as an exhibition on outdoor goods, "Life! Lab", crowdfunding platforms, forums on social design, etc., aiming to drive visitors from home and abroad to make purchases. Truvii, Taiwan's renowned outdoor goods brand, made its debut in the Expo and was highly recognized by a Japan-based agent. "Life! Lab" gathered 20 brands whose goods are of top quality. Crowdfunding platforms included MAKUAKE, the biggest of its kind in Japan, and Taiwan-based FLYING V; 15 up-and-

coming crowdfunding platforms vied for attention this time. The Songshan venue also featured exhibitions organized by 13 local governments in Taiwan, another record high for the Expo. The exhibitions highlighted regional cultural characteristics through distinct topics, curation methods, and experiential activities.

The Taipei Expo Park – Expo Dome venue also boasted a large visitorship this year. With the focal theme, "IP Economics", the exhibition employed in-depth yet easy-to-understand pictures and texts to introduce the business development model in IP Economics. Also, Japan-based Character Brand Licensing Association (CBLA) and Thai Animation and Computer Graphics Association (Head Office) were among the overseas exhibitioners, in addition to promising artists from the Malaysia Mandarin Comics Society. Other attractions that enjoyed huge popularity were the 2017 Summer Universiade mascot Bravo the Bear, which first showed its new look to the public in this year's Expo, as well as the "Gashapon Wall" area with a limited offer of gashapons for visitors.

The 2018 Creative Expo Taiwan attracted over 4,000 buyers and professionals from 18 countries for its unique and culturally-packed curation styles. Major buyers were U.S.-based Leibal and Beyond123, TAPASMEDIA in Malaysia, and more. Partnerships tied this time included: TV TOKYO invited Memes Gift's character Kuroro SpaceCat to go with its animation character Nanana for product development and relevant events. The new partnerships are just too numerous to list.

The Creative Expo Taiwan in the future is expected to be even more in-depth: becoming the leading player in creative and cultural trends through year-by-year everdeepening exposition themes, and more extensive: boosting domestic cultural tourism, and more international: serving to connect Taiwan with global major players in the creative and cultural industries, and evolving into the most thought-packed exposition of its kind in Asia.

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目錄

CONTENTS

02

序｜ 30 萬人從身體創造 體驗深度設計思考

06

華山 1914 文創園區 / 文化概念館

26

松山文創園區 / 設計品牌館

58

花博公園爭艷館 / 圖像授權館

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文創行動平臺

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從身體創造 BODY KNOWLEDGE

活動現場

02

PREFACE ｜ Body Knowledge and Design Thinking Embraced by 300,000 Visitors

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Huashan 1914 Creative Park / Trends

26

Songshan Cultural and Creative Park / Design

58

Taipei Expo Park – Expo Dome / Licensing

78

Platform of Creative and Cultural Action

100

Event Highlights

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從身體創造 BODY KNOWLEDGE

我們的身體是產生原創能力的重要渠道，藉由思考與探索，逐 步開啟感官，刺激原創能力，並發現尋常事物中不平凡。華山

1914文創園區為全區策展，主題是「從身體創造」，擴及自 然、視覺、工藝、音樂與時尚。展區出現臺灣第一座高山博物 館，重新思考山與文明、身體與創造。視覺語言是這個世代的 溝通重點，展覽探索身體感受轉化為海報圖面，從中傳遞的創 意及想像。工藝品在製作過程的迷人瞬間，透過眼耳鼻等感官 來認識器物的製程，展現人、技術、材料經過時間的等待，直 到最美的相遇。饒舌音樂被視為一種崇尚自由與打破陳規的樂 種，更是一種強烈的身體感與生活方式，展區路徑勾勒嘻哈文 化與臺灣在地的力量。時尚不單只是伸展台上的潮流，也可以 很日常的展現文化態度，透過十位臺灣當代設計師品牌，為十 種職人重新演繹服裝樣貌。

Our body is a crucial channel for generating creativity.

Thinking and exploring help to open up our senses and bring forth our innate creativity, thereby enabling us to see the uncommon elements in common things. The whole premises of Huashan 1914 Creative Park served as the site for this exposition, which features the main theme: Body Knowledge, and extends into the aspects of nature, vision, craftsmanship, music, and fashion. As part of this exposition, Taiwan's first museum focusing on high mountains will be set up to expand visitors' thinking concerning nature and civilization, as well as body and creation. Visual language is key to communication for this generation. So, bodily perceptions are transformed into poster images that convey designers' creativity and imagination. As for craftsmanship, the enchanting moments during the process of craft making lie in how the senses of the artists, such as vision, smell, hearing, and so on, come in contact with the creative process, as well as the artists' craftsmanship and their waiting for the most touching moment when materials turn into works.

Also, rap is commonly viewed as a musical genre that highly prizes freedom and breaks away from the orthodox; it is even more deeply associated with an intense sense of corporeality and a specific way of life. Therefore, the visitor routes are designed to highlight Taiwan's hip-hop culture and how it has become influential after being integrated with local cultures. Last but not least, fashion means more than trends in the catwalk shows; it can also be both culturally-packed and practical in daily life. See how ten Taiwanese contemporary clothing brands and it's designers endow novelty to ten different working suits.

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1 攝影◎汪德範 Photo Credit to Te-Fan Wang

從身體創造 BODY KNOWLEDGE

一座高山博物館 身體 / 自然 / 創造力｜山岳與文明，重新思考的起點

BODY KNOWING Body / Nature / Creativity ｜ Mountains and Civilization: A Treasury for More Thoughts

台灣分佈超過 275 座海拔三千公尺以上的山岳， 密集程度可謂世界之冠，由於風景各異、文化內 涵豐厚，影響力更擴及不少國外登山客，他們蜂 擁而至，尋求身體與心靈的洗禮。然而，大多數 人對於台灣高山與自然的想像卻接近扁平，我們 需要提供一個面對自然思考的深度推廣平台。

2018 年的華山文化概念館裡，出現台灣第一座 高山博物館，重新思考山與文明、身體與創造。 將那些於台灣高山上的被喚醒的知覺與感動，在 充滿教育意義的文博會裡重現。

Taiwan boasts 275 mountains that rise beyond 3,000 meters above sea level. Their wide diversity of landscapes and cultures has drawn many mountain hikers from abroad.

However, most people still view the highmountain environment in a narrow and shallow scope; thus, a platform that can spark in-depth reflection on nature should be made available. Taiwan's first museum focusing on high mountains is set up at Huashan 1914 Creative Park with the aim of expanding visitors' thinking concerning nature and civilization as well as body and creation. The insights and feelings that are awakened when standing on these summits will be brought to life as part of the highly educational Creative Expo Taiwan.

2018 臺灣文博會文化概念館策展人｜王耀邦（格子） 協同策展人｜詹偉雄 參展人｜江致潔、李秉軍、吳士緯、陳敏佳、詹偉雄、楊世泰、賴淑玲、戴翊庭（依筆劃排序） Curator of the 2018 Creative Expo Taiwan Themed Pavilion ｜ Yao-Pang Wang Co-curator ｜ Wei-Hsiung Chan Exhibitors ｜ Jhih-Jie Jiang, Bing-Jyun Li, Shih-Wei Wu, Min-Jia Chen, Wei-Hsiung Chan, Shih-Tai Yang, Shu-Ling Lai, Yi-Ting Dai

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從身體創造 BODY KNOWLEDGE

攝影◎汪德範 Photo Credit to Te-Fan Wang

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攝影◎汪德範 Photo Credit to Te-Fan Wang

身體視文化 身體 / 視覺 / 創造力｜前進一座山，用身體設計

BODY IMAGING Body / Visual / Creativity ｜ Head into a Mountain, Design with Your Body

從身體創造 BODY KNOWLEDGE

視 覺 語 言 是 這 個 世 代 的 溝 通 重 點， 展 區 透 過 文 字 與 圖

the designer transformed "bodily perceptions" into

像 所 組 成 的 視 覺， 由 設 計 師 將「 身 體 感 受 」 轉 化 為

poster images. This production will also challenge

海 報 圖 面， 挑 戰 傳 統 的 海 報 觀 看 方 式， 傳 遞 本 次 主 題

the traditional ways of viewing posters and converge

Body Knowledge 的重要意涵，也傳遞創意之於社會

spatial dimensions to raise the level of concentration,

的美好想像。

thus conveying the important implications of the theme "Body Knowledge" for this year, as well as

Visual language is a key to communication for this

communicating the role of creativity in the beautiful

generation. In this exhibition, the visual works are

imagination of society.

created using words and images, through which

協同策展人｜方序中 參展人｜ 3cm、Jay 彭冠傑、Sydney Sie、Tim Wu、Zen Yun Zon、李君慈、陳青琳、黃家賢、廖俊裕（依筆劃排序） Co-curator ｜ Joe Fang Exhibitors ｜ 3cm, Jay Guan-Jie Peng, Sydney Sie, Tim Wu, Zen Yun Zon, Jyunc-cih Li, Cing-Lin Chen, Andrew Wong, Jyun-Yu Liao

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手造工藝 身體 / 手造 / 勞動力｜耐心是一切的基本，用心成永恆

BODY MAKING Body / Craft / Creativity ｜ Patience Is Fundamental to Everything, and Dedication Is the Pathway to Eternity

從身體創造 BODY KNOWLEDGE

工藝是一門身體力行的功課，從工藝製作的過程切入， 形 成 物 件 的 要 素 有「 人、 技 術、 材 料 」， 而 這 三 個 條 件是透過「時間」才能相遇。 材 料 需 生 長 多 年， 而 技 藝 養 成 也 需 要 時 間 沈 潛 磨 練， 人 同 樣 經 歷 多 年 生 活 實 踐 與 體 驗， 才 能 深 化 出 貼 近 生 活 的 提 案， 這 三 個 要 素 都 需 時 間 耐 心 等 待， 直 到 最 美 的 相 遇。 在 此 展 覽 中 透 過「 時 間 」 的 觀 點， 探 討 時 間 對工藝的意義，進而讓觀者也思考時間對自己的意義。

Crafts are an art practiced physically in person.

Th e p r o c e s s o f m a k i n g h a n d i c r a ft s i nvo l ve s three elements: the artisan, the skills, and the m a t e r i a l s . Th e t h r e e e l e m e n t s r e q u i r e t i m e t o c o m e t o g e t h e r. We m u s t w a i t p a t i e n t l y for the three elements to develop until they meet and come to the most beautiful fruition.

This exhibition explores the relation of time to crafts from the perspective of "time," and thus e n c o u r ages viewers to reflect on what t ime means to them.

策辦單位｜國立臺灣工藝研究發展中心 策劃執行｜ HU+DHHs 青沐 + 東海醫院設計工作室 參展人｜梁康勤、Dimitry Hlinka 參展品牌｜ Fenko 鳳嬌催化室、Nest 巢家居、Toast、品家家品、路力家器具、阿笠竹工、春池玻璃、森 /CASA、開化堂、金網つじ、微著、鏨工房、後台集創、 只是、享向設計、大好吉日、RISK、Sine. 天鼓、築房數位、木語漆、REnato lab、老土藝術工作室、青木工坊、秋雨十一 Organizer ｜ National Taiwan Craft Research and Development Institute Curator ｜ HU+DHHs Exhibitors ｜ Niko Leung, Dimitry Hlinka Brands ｜ Fenko Catalysis Chamber, nest, Toast, JIA Inc., Lo Lat Furniture & Objects, Alibamboo, Spring Pool Glass, MORICASA, Kaikado, kanaamitsuji, Weii jewel, ZAN DESIGN, Greenroom, Zishi Art, Shiang Design, HAO life, RISK, Sine. Tank Drum., Architchen, Wood and Lacquer, REnato lab, Loto Craft Workshop, Woody icon, Autumn Rains 11

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從身體創造 BODY KNOWLEDGE

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嘻哈囝 身體 / 社會 / 創造力｜衝撞現狀的嘻哈勢力

TAIWAN HIP-HOP KIDS Body / Society / Creativity ｜ Hip-hop Power: Breaking Away from the Status Quo 攝影◎汪德範 Photo Credit to Te-Fan Wang

從身體創造 BODY KNOWLEDGE

攝影◎汪德範 Photo Credit to Te-Fan Wang

攝影◎汪德範 Photo Credit to Te-Fan Wang

台灣的獨立音樂創作腳步未曾停歇，年輕人用說唱的方式

expressed through the body movements and fast-

或抒情或批判，勾勒出屬於這個社會的好與壞。展覽以影

paced rapping that characterize the genre as well

像視覺和聲音作為重點元素，傳遞饒舌音樂在速度與體感

as examines the opportunities and context of

上的激情、新世代成為饒舌的契機與脈絡，同時系統性地

younger generations aspiring to become rappers.

展出本地具代表性的饒舌廠牌特色與創作剖面，解構台灣

It also showcases representative rap artists and

何以在嘻哈文化的對外輸出上能有如今的聲量。

their creative process, shedding a fresh light on the influence Taiwan wields through the export of its hip-

This exhibition, with images and sound as its

hop culture.

dominant elements, highlights the intense emotions

策辦單位｜顏社企業有限公司 專書著作｜探照文化有限公司 參展單位｜本色音樂、混血兒娛樂、人人有功練 ◎本案獲文化部影視及流行音樂產業局 106 年流行音樂產業輔導促進計畫補助 Organizer / KAO!INC. Author / Searchlight Culture Lab. Exhibitors /Truecolor, Ainoko Entertainment., Kung Fu Entertainment Subsidized by the 2018 Pop Music Industry Promotion Project of the Bureau of Audiovisual and Music Industry Development, MOC.

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時尚的日常 身體 / 時尚 / 創造力｜攪動設計的庶民文化

BODY DEFINING Body / Fashion / Creativity ｜ A Stir in the Folk Culture of Design 時尚並不單只能發表於伸展台上，看這些台灣獨立設計師，如何以當代美學與拿 手剪裁再次定義日常角色，讓工作者的身體勞作結合服裝機能與線條美感，除卻 既定印象後，更值得被探究的可能性。

Catwalk shows are never the only occasion for fashion. Come and see how these independent Taiwanese designers redefine the role of daily clothes through contemporary esthetics and superb tailoring skills. They tailor clothing functions, outlines, and shapes to make them more suitable for workers' physical labor. After abandoning stereotypes, the designers find the possibilities all the more worth exploring.

攝影◎汪德範 Photo Credit to Te-Fan Wang

從身體創造 BODY KNOWLEDGE

攝影◎汪德範 Photo Credit to Te-Fan Wang

協同策展人｜齊振涵 品牌夥伴｜ chiehms、Envol Avec Ning、fu yue 甫月、if&n、JUST IN XX、oqLiq、OVKLAB、PRAXES、SHAO YEN、wisdom ( 依英文字母順序 ) Co-curator ｜ Hans Chyi Exhibitors ｜ chiehms, Envol Avec Ning, fu yue, if&n, JUST IN XX, oqLiq, OVKLAB, PRAXES, SHAO YEN, wisdom

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從身體創造 BODY KNOWLEDGE

大好台灣，在山丘 BODY LIFTING

從麵包、巧克力、咖啡到調酒等各領域的優秀職人，傾其 畢生才華與心力只為追求巔峰，這樣奮力不懈的專注深耕， 深深地影響並衝擊著庶民對食感的要求，也提升了台灣的 飲食視野；台灣的特色書店，則形塑了文化的獨特樣貌。 大好山丘．在台灣市集，邀集台灣當代出眾的飲食品牌與 小眾出版創作者，從他們的觀點，賦予飲食、器物及閱讀 文化更豐富的詮釋與意涵。當他們在這裡彼此激盪交會， 彷若生命豐足的慶典，讓來者得以尋求探索各種生活風格 的新趨勢。

Taiwan boasts excellent food artisans in a variety of cuisines ranging from bread, chocolate, coffee to cocktails. Working with unremitting effort and concentration, they have not only deeply influenced and impacted the general public's requirements for food texture, but also enriched Taiwan people's experiences with food and eating.

Specialty bookstores in Taiwan have distinctive and liberating characteristics that shape the unique character of Taiwan's culture. "Top Taiwan Table" gathers together outstanding contemporary food brands and niche writers in Taiwan, adopting their perspectives to more richly interpret and comprehend food, artifacts, and the reading culture.

參展品牌 Exhibitors

01. 吳寶春麵包店 Wu Pao Chun Bakery 02. Fika Fika Café 03. 巴黎波波 歐式麵包 Lepain 04. 一號糧倉 樂埔滙農 No1 FoodTheater Market 05. 新茶世代 Tea Generation 06. 春水堂 Chun Shui Tang cultural tea house 07. Draft Land 08. 可可法朋 Le Ruban Chocolat

09. IBS 菩薩寺 X 培仁烹調工作室 International Bodhisattva Sangha X Peiren Cooking Studio 10. 李亭香餅店 Lee Ting Shiang pastry store 11. 盛橋刈包 Bashi Bao 12. 慢慢弄 起司吧 Lab. Man Mano 13. 在欉紅 Red on Tree 14. 水鹿精釀 Sambar Brewing Co.

15. 朋 丁 Pon Ding 16. 真書軒 The Jen Library 17. 亞典藝術書店 Artland Bookstore 18. 草率季小誌 Taipei Art Book Fair 19. 台灣無印良品 MUJI 20. greendays by Fujin Tree 21. 品家家品 JIA Inc. 22. 知鳥 hiii birdie

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「從身體創造」電影主題放映 BODY GAZING – A Selection of Films

從身體創造 BODY KNOWLEDGE

視覺是身體強大的感知來源，透過視覺創造出的影像成為 一種具思考力且獨特的溝通傳遞語言。以「從身體創造」 出發，精選三部國內外紀錄片，以時間為經、故事為緯， 呈現真實世界的捕捉、創造個人凝視的再現。 映後舉辦座談，邀請專業影人、設計師帶入文化藝術與設 計世代議題，跨領域精彩對談，一起從紀錄片中推敲並感 受那些看見與被看見、攝影和被攝影、凝視與被凝視當中， 影像的力量。

Vision is a powerful source of the body's perception and sensation, through which images are created as an introspective and distinctive language of communication.

Three documentaries from Taiwan and abroad are selected based on the theme of "Body Gazing." Woven into the narrative and time, they capture the vicissitudes of reality and construct the representations of the individual gaze.

Each of the post-screening talks covered topics encompassing culture, art, and trans-generational design, hosted by film professionals and designers.

Through these cross-disciplinary talks, the power of images as expressed in these documentaries: seeing and being seen, filming and being filmed, gazing and being gazed upon, will be explored and felt.

放映影片及座談人 Selected Films and Speakers

1. 紅盒子 FATHER 台灣 Taiwan ｜ 2017 ｜ DCP ｜ color ｜ 100min ｜楊力州 Li-chou Yang 映後座談 Post-screening talk：楊力州 導演 Li-chou Yang, Documentary Film Director 2. 遇見時尚大帝：卡爾拉格斐 KARL LAGERFELD, A LONELY KING 法國 France ｜ 2016 ｜ DCP ｜ color ｜ 55mins ｜泰利狄馬士亞及艾班卻利 Thierry Demaizière & Alban Teurlai 映後座談 Post-screening talk： 古又文｜ Johan Ku Design 創辦人 Johan Ku, Founder of Johan Ku Design 李維錚｜ Jenn Lee 品牌主理人 Jenn Lee, Founder of Jenn Lee 3. 頂尖高手 BIG TIME 丹麥 Denmark ｜美國 USA ｜ 2017 ｜ DCP ｜ color ｜ 93 mins ｜卡斯帕．阿斯特魯普．施羅德 Kaspar Astrup Schroder 映後座談 Post-screening talk 方序中｜究方社負責人 Joe Fang, Founder of JoeFang Design Studio 黃金樺｜ TAGather Goods 創辦人 Andrew Huang, Founder of TAGather Goods

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從身體創造 BODY KNOWLEDGE

松山文創園區曾作為製菸工廠使用，在舊建築中，以「設計 品牌」作為展出主軸，聚集國內外的設計工藝品牌，呈現新 世代的設計思維與創意能量，更貼近生活用途。展館規劃成 九個區域，包含「日常對話」、「回歸生活」、「設計 / 非 設計」、「風格潮流」、「共饗時代」、「產地文化」、 「NEXT」、「募募」與「洞見新勢力」各類別。此外，推出 兩大企畫展區，「Life!研究所」針對飾品與餐食器皿兩大類 商品，透過技法、設計、材料、人的行為以及自然環境等多 個角度來衡量商品之於使用者生活的定位。「募募」展區為 使群眾募資更貼近大眾的生活，展現從虛擬平台走向實體通 路的必要性，邀請台、日知名募資平台，以及創意募資提案 者，展出最具新意的設計。

The Songshan Cultural and Creative Park was formerly the site of a tobacco factory. Inside these buildings of history, the exhibition features "Design Brands" and invites design & craft brands from Taiwan and abroad to showcase the design thinking and creative energy of the new generation, which are visibly closer to everyday needs and uses. The exhibition is divided into nine areas: "LIVING", "PLAYING", "FEELING", "FASHION", "DINNING", "CULTURE OF ORIGIN", "NEXT", "FUNDRAISING" and "RISING FORCE". There are also two main exhibition themes. In "Life! Lab," accessories and tableware are examined from the perspectives of style, design, material, user behavior, and natural environment, to evaluate their position in people's life. "FUNDRAISING" showcases the necessity of shifting from virtual platforms to actual distribution to make crowdfunding more relevant to people's life. The crowdfunding platforms from Taiwan and Japan are invited for a display of the latest creativity in design.

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日常對話 LIVING

良品智作國際貿易有限公司

DESIGN.LIFE.SOLUTION 良品智作成立於2014年，致力於精緻木製傢俱的設計及 開發。Slogan：Design, Life, Solution, Milestone

DLS was founded in 2014 and is committed to the design and development of exquisite wooden furniture. The company's slogan is "Designs, Life, Solutions, and Milestones."

從身體創造 BODY KNOWLEDGE

悅美悅好美學設計有限公司

Apipia Design Co., Ltd. A P I P I A 源自蘭嶼TAO之語言，擁有美好之意。品牌呈 現新生活型態並匯集美學、文化、工藝及設計，以全球各 地萬物為靈感，繁雜化簡，秉持長效設計之概念使生活 「悅美悅好」。

APIPIA originated in the beautiful southern island belonging to Taiwan called Orchid Island, and means extremely beautiful in the local Tao language. The core idea behind APIPIA is to offer aesthetically pleasing yet functionally durable products that bring enjoyment and pleasure to all who use them as part of their everyday life. The company would also like to see the world become a more beautiful and interesting place as a result of its long-life designs.

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Beyond Object Beyond Object 由旅英設計師陳函谿於2014年創立。品牌遊走桌上 文具、居家配件與個人配飾等不同類型物件，以解構手法探索物件 本質並挑戰製造工藝的極限。

Beyond Object is a design label that creates and distributes inspiring products around the globe. This includes desktop organizers, fashion accessories, and home furnishings. The vision behind Beyond Object is to probe the values that lie beyond the physical form itself, thereby creating logical sculptures that serve the daily needs of all people. The core design values explored by Beyond Object are all about finding and expressing the quintessential quality of objects from their functional, material, or metaphorical aspects. By daring to challenge established norms, Beyond Object's creations are different in a pure and minimalistic way of expression; placing emphasis on both the finished quality of the product as well as the metaphysical space, it occupies within one's imagination.

從身體創造 BODY KNOWLEDGE

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回歸生活 PLAYING 藍晒圖文創園區

BLUEPRINT CULTURAL & CREATIVE PARK 臺南市政府整合司法新村，予以修復轉型活化，搭配 「 3D 藍晒圖裝置藝術」，進駐眾多優質文創品牌業者與 創意人才，使「藍晒圖文創園區」成為臺南市最重要的文 創聚落。

Th e Ta i n a n C i t y G ove r n m e n t r e n ova t e d a n d rejuvenated Sifa New Village by turning it into the Blueprint Cultural & Creative Park. The 3D blueprint installation art, coupled with cultural and creative businesses and artists, makes the Park one of the major cultural and creative areas in Tainan.

從身體創造 BODY KNOWLEDGE

Ayoi 阿優依原住民族文創館 Ayoi

「 Ayoi 阿優依」是雅美（達悟）族語中「歡迎」、「感謝」的問候 語，也是阿優依原住民族文創品牌的創辦精神，我們以熱情的問候迎 接各位一同感受臺灣原住民族的文化、藝術與創意。

"Ayoi" is a phrase used in the Yami (Dawu) language when greeting others that means "welcome" and "appreciation."

Ayoi also symbolizes the spirit behind the founding of the Ayoi Indigenous People's Culture and Creative Pavilion. We would like to offer our warmest welcome to our domestic and international friends to experience the culture, art, and creativity of Taiwan's indigenous people.

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Truvii T 是 旺 盛 的 活 力 與 生 命 力 的 小 草 。 Tr u v i i 字 尾 的 i 代 表 “ INNOVATION 創新”與“ INTERESTING 趣味”。我們 思考透過設計，對地球更友善，讓使用者更方便，Truvii — 「趣味」的台語發音，卻也代表著台灣最樂觀的精神。

Truvii is an environmental, delightful, and creative design team. The “T” at the start of the name refers to shoots that sprout from the ground being full of energy and vitality, while the double “ i ” at the end stands for “innovation” and “interesting.” We always care about

being friendly to the earth and offering more convenience to users through our designs. We are proud to share our enjoyment of life with everyone through our products.

從身體創造 BODY KNOWLEDGE

2018 文創精品獎入圍作品 2018 CULTURAL & CREATIVE AWARD NOMINEE 為了提升臺灣文創產業能量，拔擢優秀創意人才，鼓勵企業重視 研發創新，於2010年起舉辦「臺灣文創精品獎」選拔，透過評選 優秀作品累積臺灣產業創新力，建構臺灣優質生活之輪廓，成為 象徵臺灣文創產業最高榮譽之一。

To enhance the energy of Taiwan's cultural and creativity industry, honor outstanding creative talents, and encourage enterprises to value the importance of R&D in innovation, the Ministry of Culture has organized the“Cultural and Creative Award”since 2010. The award encourages innovation of Taiwanese industries through the competition in order to build the foundation for quality life in Taiwan, and strives to become the highest honor in Taiwan's cultural and creative industry.

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設計非設計 FEELING

文明鋼筆股份有限公司

WEN MING FOUNTAIN PEN MFG.CO., LTD. SKB文明鋼筆於高雄鹽埕區發跡，以製作鋼筆起家。一直以來 深耕台灣，並以知性、美感、流暢的精神研發產品，以高品 質，大眾化的價格，為廣大顧客提供優良的書寫工具。

Wen Ming (also known as SKB) is a Taiwanese stationery brand that was founded in 1955. It mainly focuses on the retail sale of calligraphy supplies and paper. The "Wen Ming Fountain Pen Company" was later established to focus on the assembly and sale of fountain pen parts. In 1955, the company was officially renamed "Wen Ming Fountain Pen Mfg. Co., Ltd.", and has been a well-known Taiwanese fountain pen brand ever since. In the 1980s, Wen Ming developed the SKB-SECRETARY range of products and the company became a household name.

從身體創造 BODY KNOWLEDGE

一個設計

an everything是一個品牌設計團隊，以設計表達和生活物件為媒介，將生活經驗、

an everything

藝術美感與實際用途，精準的結合，以不同的形式和樣貌，讓人找尋生活的可能 性、挑戰既有的概念與想法。

an everything is a team that designs for everyone in their everyday life. The label is about allowing people to experience the endless possibilities found in our everyday life through design and communication perspectives that focus on creativity and aesthetic thinking. We design for real people and real life.

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木趣設計工作室

mufun design studio 致力於將木頭的樂趣極大化，讓木工藝設計產品融入更多 的趣味與巧思。將台灣多元的生態文化元素，運用於木質 趣味產品設計之中，形塑具有台灣特色的生態工藝品牌。

Mufun Design Studio dedicates itself to making delightful wood-crafted art by combining fun with creativity. The studio was founded by two passionate designers who both have a love for wooden figures, and strives to exhibit various uniquely Taiwanese cultural aspects and animal figurines. The studio's focus on the animals of Taiwan has made Mufun a unique design brand in Taiwan.

從身體創造 BODY KNOWLEDGE

創夏設計有限公司

TreAsia Design Co., Ltd. 『靠近自然』為TA+d品牌哲學，期許讓人感動的品味設計品 牌，將自然素材融入設計，推出筆尖上的獨處時光、桌上風 景、隨行品味、原石記憶、留聲耳機系列，持續發展出美好 故事。 “ Be Close to Nature ” is the brand philosophy of

TA+d, a design brand that hopes to move you through its work. Founded in 2015 with a firm belief in melding natural elements and materials into its designs, the brand crosses boundaries by extending into each of the five senses. TA+d insists on using natural composite materials such as bamboo, stone, leather and metal in all of its designs, with the company launching five main ranges of products to date that consist of writing instruments, desktop sceneries, personal belongings, stone notebooks, and earphones. TA+d has received a lot of positive feedback from all over the world, and will continue to create stories well into the future.

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風格潮流 FASHION

從身體創造 BODY KNOWLEDGE

Life! 研究所 替代美學 Life! Lab: The Aesthetics of Substitutes 聚集不只創新飾品的造型，更在不斷的材質實驗中找到更 契合概念方式的品牌或是創作者。替代美學更像是設計、 工藝、素材與生活的縮影，設計師運用設計理念與技法， 將生活中隨處可見的素材加以運用，揉合無形的生活情 感，轉化成精巧的飾品藝術。

Life! Lab not only pushed the limits of decoration design, but also unceasingly experimented on creative materials to seek brands and artists that could embody its creative concepts. The Aesthetics of Substitutes was where design, craft, material, and life converged. In addition to creative ideas and skills, designers infused their feelings for life into materials in daily living to create exquisite decoration art.

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PAPERSELF

英國倫敦品牌，2010年首創眼睛上的珠寶-紙睫毛，享譽 歐美時尚圈， 4年後延續精湛細節，推出 Tattoo Me刺青 貼紙，並與倫敦V&A Museum及Alexander McQueen合 作。2017年再推出最新設計－字母徽章飾品卡。

PAPERSELF is a London-based brand that has become renowned as a creator of the world's leading paper lashes and designers of temporary tattoos. Being inspired by the ancient art of paper

從身體創造 BODY KNOWLEDGE

cutting, PAPERSELF strives to give a modern twist to traditional culture by creating innovative products that cross the boundaries between art, fashion, and beauty. Their lashes have also been featured in The Hunger Games movies. In 2014, the brand launched their Tattoo Me collection, a line of artistic temporary tattoos. In keeping with their design-orientated approach, PAPERSELF tattoos focus on delicate and detailed designs with accents of bright colors and gold metals.

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共饗時代 DINNING

Life! 研究所 普通美學 Life! Lab: The Aesthetics of Generalities

從永續設計這個概念出發，聚集了能跨越不同的時代，持續被不同消費者購買 並長久使用的餐食器皿。普通美學是指，強調因應生活需求，使用身邊容易取 得的天然素材，搭配設計師的巧思與製作技法及機能性考慮的永續設計概念。

Dining utensils whose design is based on sustainability, and long popular with consumers of different generations, were gathered together. The Aesthetics of Generalities underscored design which combined natural materials easy to come by in daily life, designers' ingenuity and skills, and functionality that meets daily living needs, so that the products created can help bring us a sustainable environment.

從身體創造 BODY KNOWLEDGE

三星四季文化工作室

三星四季青花瓷位於宜蘭三星純樸的小村莊，這兒充滿人文和自然元

Sanshing Four Seasons Blue ＆ white pottery Studio

素，每件器皿追求獨有的樸質手感，每個青花圖騰都有宜蘭在地故事 與意義，讓您在日常餐桌上感受宜蘭四季之美。

Sanshing Four Seasons Blue & White Pottery Studio is located in Sanshing Township, Yilan County. Visitors to this area can find a profound culture and enjoy surrounding themselves in the natural environment located here. Each household utensil made

by Sanshing Four Seasons Blue & White Pottery Studio is 100% hand-made to achieve a uniquely simple and delightful feeling.

The patterns on each piece of pottery also have a symbolic meaning related to a story about Yilan. You can appreciate the beauty of all four seasons in Yilan every day through the ranges of tableware on offer.

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JIAJ 生活物件 JIAJ LIVING ART STUDIO 一間金屬工藝工作室，用雙手打造與情感連結的 器物，將生活體驗藉器物創作傳達，透過手感創 造文化溫度，藉技藝傳達工藝美學，並開設體驗 與專業課程推廣台灣的當代金屬工藝。

In our studio, we work with metal to create items such as accessories, plates, vases, and many other items that are used in our daily life. We hope that people can feel a gentle warmth when they hold our hand-made metal products. We also hope that we can let more people discover the beauty of traditional Taiwanese metal arts and learn how to make metal-based crafts.

從身體創造 BODY KNOWLEDGE

圖片提供◎國立台灣工藝研究發展中心

國立台灣工藝研究發展中心

秉持工藝是民族文化的表徵，工藝家是臺灣文化延續的載體理

National Taiwan Craft Research And Development Institute

念，致力工藝文化推廣與工藝產業扶植，激發當代工藝創新活 力，提昇國人生活文化品味，同時促進工藝產業之持續成長。

Uphold the characterization process is the national culture, craft home is a continuation of Taiwanese culture carrier concept to craft cultural promotion and support craft industry, stimulate innovation and vitality of contemporary technology to enhance the cultural tastes of people living, while promoting continued growth of technology industry.

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產地文化 CULTURE OF ORIGIN

宜蘭縣政府文化局

Cultural Affairs Bureau, Yilan County 宜蘭縣在文創的推展上以「森林美學。綠色文創」為價值核心。此次以「宜蘭 興自造」為主題，結合宜蘭的創意元素與產業特點推動「讓創意成為生活、從 生活自造創意」的理念。

Yilan County places forestry aesthetics and green creativity at the heart of the development of its creative industries. The main theme currently being promoted is based on the concept of "bringing creativity into life while taking creativity from life", which focuses on combining the creative elements and industrial characteristics of Yilan.

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臺南市政府文化局

Cultural Affairs Bureau of Tainan City Government 推動大臺南文化行政事務，藝術發展、文化資源、建設、研究、古蹟營運、文創發展、文化園 區、文化中心，圖書館及文化資產管理，專責推動各項文化政策及展演業務。

Tainan is a wonderfully historic city located in southern Taiwan that is a great place to visit and an even better place to live. This online guidebook is regularly updated with in-depth posts on the culture, history, and life in Tainan. Search through the various categories to find archived posts on bars and nightlife, different types of cuisine, entertainment and recreation, shopping and retail, tourism and culture, city services, and more information on the areas surrounding Tainan. Check back regularly for new posts on this great city.

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臺東縣政府

Taitung County Government 臺東多彩豐饒，文化與觀光是臺東所有產業的火車頭，擁有珍貴南島文化脈絡、原生精彩的 多樣文化創作，匯聚於本展提供豐富的臺東美學體驗與創造出不同於大都會的文創商品。

Taitung is a land of diversity and abundance that is the perfect place to let your creativity roam free. Culture and tourism are leading industries in Taitung, with its precious heritage of Austronesian culture, diverse range of authentic cultural creations, and international perspectives driven by the leisure industry all converging for this exhibition. This not only provides a special aesthetic experience, but also showcases creative cultural items that are vastly different from those that originate in urban areas.

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雲林縣政府

Yunlin County Government 「農業」為食、衣、住、行中「食」的源頭，是人類生活的根本，從生活中衍 生的工藝，呈現富有先民智慧的美感。本次以「生活工藝」來行銷推廣雲林的 文創產業。

"Agriculture" is the headwaters of food which is the basis of human life. The craft developed from life presents aesthetics of forerunners. It came from the needs of life and beliefs. Therefore, it will aim to promote cultural creative industries in Yunlin by the "religious craft" and the "life craft" in order to emphasize the impression of Yunlin cultural creative industry.

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NEXT

禪與徠特

ZENLET 簡單，表示更好的品質、更易用的設計、更友善的售價且使用更 少的資源。我們借鏡禪學思路架構設計原則。ZENLET期望透過 賦予些微的禪意，以最少的設計，帶來最多的美好。

Designers today are far too focused on exceeding their customers' expectations, and thus disregard the power of simplicity. We believe simplicity stands for quality, friendly pricing, reduced waste, and user-friendly designs. In 2015, ZENLET Co., Ltd. was founded with the aim to design and manufacture consumer products such as wallets and small gadgets that put simplicity, Zen philosophy, modernism, and innovation at their core. ZENLET Co., Ltd. consists of a group of style-savvy, creative, and forward-thinking individuals with a dream to design and create consumer products that are innovative for trendy and fun-loving consumers.

岸頭

ANTOU ANTOU 前身是金屬 OEM 製造廠，透過設計 師之眼產製客戶心目中完美的品項，努力耕 耘成為在地永續的設計品牌與製造產業。

ANTOU's previous life was as an OEM metalware manufacturer. Having decades of experience in the industry, as well as large-scale production equipment, the factory excels in producing products for engineering and architectural applications.

Built on such an advanced foundation, ANTOU dedicated itself to creating design goods from the perspective of both artisans and designers, and continues to move for ward to become a local, profound, and sustainable design brand.

從身體創造 BODY KNOWLEDGE

日常經典

TAGather Goods 日常美學經典詮釋《日常經典》系列商品 擷取自日常生活的元素，呼應著來自土地 的色彩與城市的意象，以鮮明飽和色調成 為個人詮釋生活態度的最佳時尚配件。

Crafting Classics from Daily Goods TAGather Goods'design derived from the elements in our daily surroundings.

Bold color palette echoing landscape and city images enable every individual to express his/her own lifestyle.

三青創意

PLEASANT PLEASANT 致力將工藝的經典風格與創 新設計結合；設計並製造家飾禮品及辦公 文具，透過工藝的文化質感與工業製造的 知識，創造工藝與現代生活的聯繫。

PLEASANT focuses on crafts with a modern industrial design by giving a new lease of life to vintage materials.

Our designs focus on home décor, gifts, and stationery.

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募募 FUNDRAISING

群眾募資作為近年來最具潮流的實現計畫方法之一，以概念

requires the creators to express their ideas and their

化、未完成的形式，在事物完成前，先行透過網路示眾，顛

implementation to backs, until the project reaches

覆從前強調成品完美與完整性的展現。藉由募資者的發想，

completion. This allows the public to put themselves

實現過程，直至完成，使大眾置身為募資者的角度，創造其

in the creator's shoes, and generates interactions

與募資者和計畫本身的互動，聚集群眾的力量，以達成募

between the creator, the project, and the public, so

資。募資作為想像與現實間的連結，不僅僅為促成理想的實

that sufficient capital can be obtained through large

現，更測試所有計畫的市場潛力與可行性。

scale fundraising. Crowdfunding turns the creator into a bridge between imagination and reality, so that

為使群募更貼近大眾的生活，展現從虛擬平台走向實體通

projects can see the light of day, and also serves as a

路的必要性。2018年臺灣文博會特別規劃「募募」-群眾

test bed for a project's market viability.

募資聯合展區。藉由與市場及贊助者的真實接觸，測試其 作品市場化的潛力。

To bring crowdfunding closer to people's everyday lives, and to demonstrate the essentiality of the

Crowdfunding has become a popular way to turn

coexistence of Internet platforms and brick and

dreams into reality. Crowdfunded projects are

mortar channels, the CET in 2018 has planned

shown in conceptual or unfinished forms over

the Crowdfunding Zone, a joint exhibition area for

the Internet, which completely subverts the prior

crowdfunded projects. It allows creators to come into

notion that projects must be finished and flawless

contact with the market as well as backers, and test

before they are publicized. Crowdfunding often

the market potential of their products.

從身體創造 BODY KNOWLEDGE

flying V flying V 的核心價值在於創造讓理想、創意得以實踐的 友善環境。五年來，數千個不同類型的計畫在 flying V 這個舞台上傳遞理念、凝聚群眾力量，一同見證了台 灣源源不絕的活力。

flying V is Taiwan's premier crowdfunding platform.

Founded on the belief that all forms of creativity deserve a chance to flourish, over the past five years the platform has become a testament to the diversity, freedom, and creativity found in Taiwan.

Makuake M a k u a k e 成 立 於 2 013 年 ， 是 日 本 最 大 的 網 路 公 司 CyberAgent子公司，目前是日本線上最大的群眾募資平 台。透過母集團數位廣告代理、媒體經營的優勢，與日本 眾多知名媒體合作，提升平台能見度。此外， Makuake 與日本大型零售商合作，例如伊勢丹、東急，有效協助新 創團隊擴展市場通路。近年來，有許多國際企業輔助的 成功案例，例如協助XPUMP(台灣)、ABATERUNO(意大 利 ) 、 BOBBY( 荷蘭 ) 等企業的產品進行群募，並推廣進入 日本市場。

Makuake was founded in 2013 as a subsidiary of CyberAgent (the largest Internet company in Japan) and is currently the most popular crowdfunding platform in Japan. Makuake rose to fame with CyberAgent acting as its digital advertising agent, which brought Makuake opportunities to collaborate with many notable media outlets. Makuake focuses on developing its crowdfunding service over the Internet as well as in brick and mortar channels by working with large-scale Japanese retailers such as Isetan and Tokyu to help startups expand their markets more efficiently. With the assistance of Makuake, many international enterprises such as XPUMP, ABATERUNO, and BOBBY have successfully entered the Japanese market with the help of crowdfunding.

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洞見新勢力

RISING FORCE

「洞見新勢力－五感好生意」，萃取文化部輔導業者案例

From "The Guidance and Consultancy Program for the

精華在此感動分享，本年度策展團隊從文化部主辦的「文

Cultural and Creative Industry" organized by the Ministry

化創意產業輔導陪伴計畫」，觀察到這些感動人心案例的

of Culture, our curating team this year observed the

共同特色，多是藉由消費者的「感官」出發，從感官帶動

aforesaid businesses and found that their shared feature

感動、進而產生記憶，讓消費者能深刻記憶當時消費的

is that they all focus on consumers' sensory perception

「感動」時刻。因此本次「洞見新勢力」展館利用人們熟

so that the consumers can deeply remember how the

知的嗅、味、觸、聽、視，作為感受的觸發點，結合受輔

shopping came to them as touching moments. Given

導業者的經驗分享，讓島嶼生意盎然的創作風景帶給參觀

that, "Rising Force" takes the five senses: smell, taste,

民眾一連串的「五感」感動之旅。

touch, hearing, and sight as the points where exhibition visitors come to have a deeper feeling, and combines

"Rising Force – Young Talents in Taiwan's Creative

the experiences of the successful businesses to allow

Industry" shares some examples of the successful

visitors to be touched, through their senses, by the

businesses supported by the Ministry of Culture.

vibrant creative force of Taiwan.

從身體創造 BODY KNOWLEDGE

日常滋味延續部落生活

Midateng－野地的祝福｜花蓮日日工作室 以野菜採集的部落生活方式為核心，把體驗轉換成創意產品的企畫。 對阿美族人來說，所謂的「買菜」，就是去自然裡「拿東西」。這是《Midateng_野地的 祝福．磯崎部落的野菜餐桌》的起點，邀請部落長輩媽媽分享野菜採集知識，結合現 代的料理手藝推出相關體驗產品。

Everyday taste extends in the tribal life Midateng－Blessing in the Field｜Hualien Daily With a focus on vegetable gathering, this project turns experience into creative products.

For Ami people, "buying vegetables" is to "take things" from nature. This is the start of Midateng_Blessing in the Field．Table of Vegetables at Kaluluwan, which invites senior mothers in the tribe to share the knowledge of gathering vegetables and offer products with modern cooking skills.

透過生活紀錄守住地域性 「鹽。承」－鹽埕新舊文化媒合計劃｜叁捌旅居有限公司 位於高雄鹽埕的叁捌旅居，深耕在地，透過各種生活提案，呈現高雄的魅力。 店會收，人會老，怎麼把曾經發生的動人故事記錄下來，這是叁捌旅居創辦人邱承漢 一直想做的事。叁捌旅居不只邀請旅客到改建的空間參觀，他們更想做的是記錄鹽埕 區過往生動的常民歷史。

Keep regionalism through life records 「Yancheng。Inheritance」－Cultural Mapping Project｜3080s Apartment Based in Yancheng, Kaohsiung, 3080s Apartment presents the charm of Kaohsiung through a variety of life proposals.

How to record touching stories is something that Chiu, Cheng-Han, the founder of 3080s Apartment, always wants to do.

3080s Apartment invites travelers to visit remodeled space. What’s more, it records the civic history in Yancheng District.

將太平洋的風帶到世界各地

Kamaro'an｜嘎瑪魯岸有限公司 由花蓮港口部落藝術家和設計師共同成立的品牌，帶領族人手工製作。運用部落常用 來編織的輪傘草製作設計品。

Kamaro’an，阿美族語「住下來吧」的意思，這個品牌是阿美族年輕世代思索部落 未來的產業嘗試。希望透過市場策略拉高產品定位，用國際設計品牌的傳播手法，將 花東特色的工藝設計品推廣到世界。

Bring the winds of the Pacific to the world Kamaro'an｜Kamaro'an Co., Limited Founded by the artists and designers from Makudaai Tribe in Hualien, Kamaro'an leads clansmen to weave design products using umbrella plants.

Kamaro'an, which means "stay here" in Amis, is the attempt made by young Ami people to explore the tribal future. Kamaro'an expects to raise its positioning and market its handicrafts featuring Hualien and Taitung around the world.

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從身體創造 BODY KNOWLEDGE

圖像授權館以創意思維為主軸，各具特色的圖像創作結合文 化、潮流、生活作為題材，更以跨域能量貫穿展場，以不同 的授權商業模式創造合作可能，透過創意推動文化，藉由創 意訴說生活。展館涵蓋原創角色、文化典藏、插畫應用及 「TALENT100」等四大企劃展區，其中更首次規劃議題策展 「 IP 經濟時代—角色的力量」，透過各種資訊圖表，讓更多 人理解IP的內涵，一覽IP經濟的商業模式；「TALENT100」 新銳創作專區邀請臺灣及海外 13 國共 100 位創作家一同參與 盛會，促進臺灣與國際間圖像設計之交流；「驚喜扭蛋牆」 將販售參展廠商各式扭蛋，讓觀展者可以獲得更豐富的觀展 體驗，成為臺灣授權業界不可錯過的年度盛事！

The image licensing venue draws on creative thinking in illustrative art across culture, trend, and lifestyle. Creative inspiration from across different areas becomes the drive for culture and the voice of everyday life, as all kinds of collaboration become possible through varying licensing business models. The venue is divided into four main themes: " Character", "Museum & Art ", " Illustration & Design" and "TALENT 100." Among them, " Times Of IP Economy-the power of Character" is the first time such a topic-based exhibition is designed. It explains what IP is and how its business models work through a series of infographics. In "TALENT 100," a total of 100 aspiring artists from Taiwan and 13 countries will participate and interact to inspire more interactions in graphic design and. In the "Gashapon Wall" area, visitors can purchase all kinds of gashapon from participating exhibitioners for a richer experience of the exhibition. This is definitely a major must-see event in Taiwan's licensing industry.

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角色 IP 策展 Curation for IP and Characters

從身體創造 BODY KNOWLEDGE

IP 經濟時代—角色的力量 Times of IP Economy – the Power of Character 「IP」越來越有名，大家都在瘋「IP經濟」，藉由此次的

IP經濟策展，透過各種資訊圖表，以簡單易懂的方式讓更 多人理解IP的內涵，一覽IP經濟的商業模式，了解IP的歷 史、IP與角色的關係、IP角色獲利的方式，並舉出兩個國 內與國外角色IP的網路聲量，讓大家看一看不同角色爆紅 的方式，更推出角色身高牆讓大家拍照打卡。

In the "IP economics" this time, various graphs were employed to enable more people to easily understand what IP is, including its business model, history, the relation of IP and characters, and how IP characters generate profits. IP characters at home and abroad were also compared to make known how the characters became popular overnight and much discussed online. There was even a wall with life-size characters for visitors to take photos.

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原創角色 CHARACTER

毛毛蟲文創

Indot Image 2016年曾獲文化部文創之星獎項的文創經紀公司-毛毛蟲 文創，今年度挑戰原創IP角色跨域科技創新結合，與擁有 多國浮空投影桌遊專利技術的翼次元科技聯手打造一款充 滿濃濃台灣味，以台灣夜市文化背景、美食為主題的浮空 投影互動桌遊「夜市爭霸」，將毛毛蟲文創扶植的四個臺 灣知名人氣IP角色與遊戲、設計創作結合，讓「微疼」、 「熊秋葵」、「老闆這魚」及「米粒大叔」四隻充滿個 性、逗趣又可愛的人氣角色，化身進入「夜市爭霸」科技 桌遊裡進行ＰＫ！

毛毛蟲文創與翼次元科技也努力推廣這套科技文創商品至 海外發展，授權到中國、日本甚至歐美等國家，讓世界見 證台灣IP角色魅力、科技實力及台灣迷人的夜市文化！

Honored in the 2016 Cultural and Creative Award, which was organized by the Ministry of Culture, management company Indot Image tapped into technology this year in a cross-disciplinary manner.

It has worked with HoPlay Inc., whose holographic projection tabletop game technology is patented in many countries, to develop a game called "War of Night Market", which features Taiwan's iconic night market cuisine and culture, and can interact with players. "Wei Teng", "BearJoke", "LaoBenZheYu", and "Riceman", Indot Image's four popular and adorable IP characters that have distinctive personalities, are also in the battles of the game.

Indot Image and HoPlay are also dedicated to promoting this cultural and creative product abroad.

Through licensing, China, Japan, and even some countries in the West can now witness Taiwan's eyecatching IP characters, technological competence, and fascinating night market culture!

從身體創造 BODY KNOWLEDGE

集好發展股份有限公司

was authorized to sell the products of Korea-

Jiihao Life and Culture Development Inc.

developing itself as a brand. In the meantime,

based Sticky Monster Lab in 2016, proactively Jiihao also began having more exchanges and interactions with artists in Asia. In this year's

集好發展集合了一群來自媒體、網路、文化、產經界的夥

Creative Expo Taiwan, it co-curated an exhibition

伴，2016年成為韓國Sticky Monster Lab代理，積極拓

with IP characters Sticky Monster Lab, the hottest

展品牌，在此同時，我們展開與亞洲創作者更深一層的接

gashapon series "Panda's ana", satirical workplace

觸，集合韓國人氣角色 Sticky Monster Lab 、最夯扭蛋

comic series "Meerkat Ojisan", "Uglily book" that

系列熊貓之穴、崩壞職場漫畫狐獴大叔、掀起網路「醜」

turns ugliness into a fashion, well-known "UP UP"

流行的醜臉書、臺灣知名插畫舉牌小人設計師李翰以及

illustrator Han Lee, and Thailand-based "3Land"

來自想像世界的泰國品牌3Land共同展出！更推出Sticky

whose characters come from "an imaginary world"!

Monster Lab 黏黏怪物研究全新棒球系列，呼應2020東

What's more, the baseball series in collaboration

京奧運，以及戽斗動物星球人氣商品，將扭蛋轉化更多實

with Sticky Monster Lab was also released in

體商品作為推廣。

celebration of Tokyo 2020. "SHAKUREL PLANET" gashapons also made its appearance in various

In concert with partners from the media,

products, bringing its popularity to new heights.

internet, culture, and economy sectors, Jiihao

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木棉花國際股份有限公司

迷母國際股份有限公司

MUSE COMMUNICATION CO., LTD.

MEMES CREATIVE PARTNERSHIP

木 棉 花 成 立 於 19 9 2 年 為 臺 灣 的 全 方 位 動 畫 代 理 公

致力於肖像角色經營，開發自有角色與其延伸相關授

司，代理麗莎與卡斯柏、達洋貓、大耳查布、Foufou

權、商品、插畫、社群經營、活動。旗下角色Kuroro與

Bunny等知名國內外角色。

臺灣虎航合作推出系列聯名商品，更攻入日本市場。

MUSE is a well-rounded animation agency

With creativity as its core value, MEMES has been

experienced in animation dynamic trends,

creating IP characters and working on licensing,

development of peripheral products, and even

product development, illustration art, social media

strategies for marketing and sales channels. With

promotion, events for the past 13 years. Through

a diverse professional team, it has connected

co-branding with Tigerair Taiwan, its character

Taiwan's animation circle to world-renowned

Kuroro has successfully made its way to the

animation brands

Japanese market

微逗國際股份有限公司

三麗鷗股份有限公司

WEIDO INTERNATIONAL CO., LTD.

SANRIO TAIWAN CO., LTD.

微逗國際藉由插畫、動畫打造「網紅式動漫」。在經

主要業務為經營三麗鷗造型圖案之授權事業。三麗

典案例「Onion man-黑鳳梨」外，我們繼續在華語世

鷗家族包含 Hello Kitty 、 My Melody 、 Little Twin

界的社群網路中引領流行。

Stars、蛋黃哥、布丁狗、大眼蛙、酷企鵝、大耳狗等 許多耳熟能詳之三麗鷗大明星。

Through illustration art and animation, Weido International develops anime in the style of an

SANRIO TAIWAN works on the licensing of

internet celebrity. Besides the classic "Onion man-

SANRIO characters. Be it Hello Kitty, My Melody,

black pineapple", Weido will keep creating trends in

Little Twin Stars, Gudetama, Pom Pom Purin,

the Mandarin social media, and proactively develop

DOOBY, Bad Badtz-maru, or Cinnamoroll, SANRIO

and license iconic Taiwanese-style IP characters.

characters are all household names.

從身體創造 BODY KNOWLEDGE

泰國動畫和電腦圖像協會

Thai Animation & Computer Graphics Association TACGA 首次組團來台參展，帶來六個泰國當地知名角色

TACGA (Thai Animation & Computer Graphics

IP，分別為：獲獎動畫短片角色Warbie & Yama、世界級

Association) is a trade association that has been

角色Bloody Bunny、在泰國打入超過80家連鎖文具店的

participated with animation studios and computer

Sweet Summer、療癒新銳角色Shewsheep、熱門Line

graphic studios in Thailand. These companies come

貼圖 Rudolph the Awesome、泰國頂級動畫遊戲與VR

from various business segments such as, Animation

工作室Yggdrazil Group Co., Ltd，藉由這次參展促進臺

TV series, Visual Effect for Commercial Services,

灣與東南亞角色IP的創作與商業經驗交流。

Game and Software Development, Character Design and Merchandise, Educational Organization.

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文化典藏 MUSEUM & ART

國立故宮博物院

國立故宮博物院推出「新故宮•心鏈結」概念，打造全民新故宮。今年度更攜手

National Palace Museum

將故宮國寶文物與台灣傳統工藝及時尚街頭風充分融合，展現既在地又國際，既

Just in XX周裕穎設計師登上紐約時裝週，發表聯名品牌服飾SuperlinXX系列， 古典又年輕的文創作品，令人驚艷！本項合作有效利用故宮推動博物館公共化政 策所釋出的文創資源，並以人為本，強化整體社會間的溝通聯繫，合作過程中， 雙方一直尋找不同的在地產業，注入文化軟實力轉化運用，連結故宮與當代大眾 生活，也讓整體文化更有競爭力！

National Palace Museum came closer to the general public with the concept of "NEWNPM Link to You." Through co-branding, the SuperlinXX collection fully mixed the Museum's treasures of Chinese culture with Taiwan's traditional craft and street style fashion, making the collection both local and international, classic and young! This collaboration project effectively employed the Museum's assets through its policy of providing assets for public utilization.

Being person-centered and active in increasing communication among sectors in society, both parties are seeking to combine the soft power of culture with various regional industries so as to bring the Museum close to the public and elevate Taiwan's culture competitiveness!

從身體創造 BODY KNOWLEDGE

國立臺灣美術館 ╳ 藝術銀行

National Taiwan Museum of Fine Arts ╳ Art Bank Taiwan 國立臺灣美術館結合「藝術銀行」，以《大人馬戲樂園》為主題，透 過藝術家眼中的社會現象與生活樣貌，結合既真實又奇幻的展場空 間，邀請觀眾一起思考心目中「大人世界」的樣貌。本次展出藝術銀 行購藏藝術家柳依蘭、崔永嬿、陳怡潔、陳奕彰、陳萬仁、黃建樺、 黃鷥雅、廖祈羽等8人共10件各類媒材的作品，並結合以國美館典藏品 為設計元素開發之藝術文創商品，及藏品科技應用VR互動體驗作品共 同展出。

National Taiwan Museum of Fine Arts and Art Bank Taiwan presented the "Crown Up Circus" exhibition. The social phenomena and people's daily living in the eye of artists, and the realistic yet also fantasy exhibition ambience enable visitors to define "the world of adults." Art Bank Taiwan displayed its ten works of various creative media by eight artists: Yi-Lan Liu, TSUI Yung-Yen, CHEN Agi, Chen Yi-Chang, Chen Wan-Jen, Huang Chien-Hua, Cuber Huang, and LIAO Chi-Yu, coupled with cultural and creative products inspired by the Museum's collections. Visitors can also interact with artworks through virtual reality.

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新北市政府文化局

Cultural Affairs Department, New Taipei City Government 新北市文化局今年展出的主題以「樹」概念為發想，藉由 「樹」繁多的枝以及茂密的葉意象，展現屬於新北的文創藝術 能量，讓抽象的文化創意思想具象化。而這次展出的新北博物 館文創商品，皆為各博物館最新開發且熱門的文創商品，例如 鶯歌陶瓷博物館「青鶯樂」、十三行博物館「古物巧克力禮 盒」、國定古蹟林本源園邸「金算盤」、世界宗教博物館「圖 騰絲巾」、客家文化園區「復古相機」、烏來泰雅民族博物館 「泰雅族幸運娃娃」、蘆洲李宅「保平安虎爺御守」等。

This year's exhibition theme was inspired by the image of dense tree branches and leaves as they can symbolize and embody New Taipei City's abundant cultural and creative representations. The exhibits showcased this time were newly-developed popular cultural and creative products from museums in the City, including "Ecstasy of Green Lark" from New Taipei City Yingge Ceramics Museum; "Antique-Chocolate Gift Box" from the Shihsanhang Museum of Archaeology; "The Lin's Family Good Luck Golden Abacus" from the national heritage site, the Lin Family Mansion and Garden; "Printing Scarves" from the Museum of World Religions; "Vintage Camera DIY Set" from New Taipei City Hakka Museum; "Atayal Lucky Doll Ornament" from Wulai Atayal Museum, New Taipei City; "Hu Yeh Lucky Charm" from Luchou Lee Family Estate; etc.

從身體創造 BODY KNOWLEDGE

國立歷史博物館

National Museum of History 今年度以「酷獸來了！」為主題，與臺灣首位獲得英國 D&AD全球創意獎插畫 類inbook 獎項、泰國亞太國際廣告獎（ADFEST）廣告插畫類首獎等殊榮之藝 術家─馬賽Kyo聯名合作，以清新的插畫形式重新詮釋典藏文物，由國寶─獸型 器座轉化的「酷獸」擔任啟航者，帶領眾多館藏文物分身與大家見面。

With the theme "The Beast is Coming" this year, the Museum co-branded with Kyo Chen, Taiwan's first artist to win the D&AD illustration in book award, AdFest Best Use of Illustration silver award, etc., to re-interpret the Museum's collections with fresh-and-pure-style illustrations.

國立臺灣博物館

National Taiwan Museum 今年臺博館以「島嶼收藏」為主題，展現博物館典藏對於文創加值利用的成果， 呈現百年歷史的博物館利用豐富的自然史藏品及富含歷史記憶的古蹟舊木料，經 由設計開發，轉化成一件件的文創「收藏」。

This year, with the theme of "Collecting the Island", National Taiwan Museum presented its achievements in the value-added cultural and creative utilization of its collections. The exhibition showcased how the hundred-year-old museum uses its extensive natural history collections and the old wood of historical monuments, which teems with historical interest, for design and development, and thus transforms them into the various cultural and creative items for collection.

國立臺灣史前文化博物館

National Museum of Prehistory 臺灣首座國家級史前與南島文化博物館，今年設計以「史前文化遇上現代科技~文化

x科技x創意=無限可能」為主題概念，傳達本館運用數位科技訴說臺灣史前及南島 文化內涵的創新理念。展示包括史前文物素材、已開發蘊含史前文化及文物特色、 應用數位科技之多樣創意授權商品，善用史前素材轉化為無限可能之創意商品。

This year, the National Museum of Prehistory introduced its innovations in using digital technology to present Taiwan's prehistoric and Austronesian cultures under the theme of "When Prehistory Meets Modern Technology—Culture x Technology x Creativity = Infinite Possibility." The exhibition presented licensed creative products that incorporate elements of prehistoric artifacts, showcase characteristics of prehistoric cultures and cultural artifacts, or involve the use of digital technology.

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插畫應用區 ILLUSTRATION & DESIGN

熊讚

ensure sustainable development and complete

Bravo

protection of Bravo as intellectual property and

全臺灣最夯的臺北市吉祥物「熊讚」，自世大運結束後走

Tourism, Taipei City Government, introduced the

遍臺灣行銷臺北市，甚至前往日本成功為臺北市觀光與美

new look of Bravo at Creative Expo Taiwan to build

食打出知名度，成為最佳的城市代言人。為了使「熊讚」

a brand name for Taipei's mascot. Meanwhile, the

智財權受到商標完整保護，以及讓熊讚能永續發展，臺北

department also released exclusive Bravo products

市政府觀傳局於臺灣文博會首發「熊讚」新造型，以品牌

and granted authorization for businesses to design

化經營臺北吉祥物，同時推出熊讚獨有的周邊商品，並開

and manufacture Bravo products. By doing so,

放熊讚商品授權，吸引全世界設計師及知名企業來和熊讚

the department hopes to attract designers and

合作，希望注入民間設計的能量，豐富熊讚多元面向及長

well-known companies worldwide to collaborate

期發展。

with the city in introducing design creativity from

a trademark, the Department of Information and

the private sector, incorporating diverse cultural The Bravo bear mascot of Taipei City has become

elements into Bravo, and enhancing its long-term

t h e m o s t s o u g h t - a ft e r m a s c o t i n Ta i wa n . To

development.

從身體創造 BODY KNOWLEDGE

厭世動物園

zoo of depression

畫畫臉 - 似顏繪送禮平台

今年爆紅的網路圖文創作家厭世動物園，以動物擬人手法

DrawGift-Live Portrait Gift Shop

反諷年輕世代面對人生的無奈，同名新書已售出韓國、泰

畫畫臉為台灣首創似顏繪主題送禮平台，結合超過30位

國及簡體中文版權，並受邀參與國際特赦組織人權活動。

插畫家提供人像/寵物/跨界等插畫服務，並連結上游廠 商，讓客戶在選購畫作之外，一起購買生活周邊產品。

Zoo of Depression, an online emoji and cartoon artist whose works have become a hit this year.

DrawGift is Taiwan's first live-drawing gift platform. Over

The copyrights of the Korean, Thai, and simplified

30 illustrators are available to draw portraits for people,

Chinese versions of the eponymous book, "Zoo of

pets, and so on. We also cooperate with upstream

Depression", were sold.

suppliers to provide appealing daily necessities.

玩轉城市 - 真實景點解謎遊戲

宇萌數位科技股份有限公司

Mystery City Adventure

ARPlanet Digital Technology Co., Ltd

山中猴子創意行銷有限公司的真實景點解謎遊戲，帶

宇萌數位科技透過AR魔法讓視界沒有極限，並推出全球

著解謎遊戲盒與APP的創新旅遊方式，帶我們經歷一

首款結合故事、娛樂及創作的O2O互動繪本遊戲平台，

場充滿解謎推理、飽覽城市風光的遊戲旅行。

更打造企業角色－普拉，由普拉帶大家進入AR世界。

Mountain Monkeys Creative Marketing has

ARPlanet Digital Technology pushes the boundary of

released "Mystery City Adventure", a puzzle game

human horizon by the magic of AR and released the

based on real scenic spots. Let's play the travel

world's first O2O interactive illustration book game

game that offers detective fun and introduces you

platform that combines stories, entertainment, and creative

to a wide array of urban landscapes.

works. ARPlanet even created a character representing itself—"Pula" to guide players into the world of AR.

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從身體創造 BODY KNOWLEDGE

年度新銳

TALENT 100 「 TALENT 100 」新銳創作專區邀請臺灣以及來自海外創作 家一同參與盛會，包含角色創作、插畫、漫畫、數位多媒體 創作、印花設計 5 個授權類別，經由媒體、平台、通路、公 協會、駐台辦事處等單位推薦，從中選出70位臺灣潛力創作 家與30位國際創作新星參展。有來自臺灣、香港、中國、泰 國、馬來西亞、新加坡、印尼、日本、韓國、澳洲、法國、 斯洛伐克及西班牙的創作新星，提供國內外授權產業新銳創 作家一個獨立原創平台，並促進臺灣與國際間圖像設計之交 流，成為亞洲最具思考力的創作基地。 “ TALENT 100 ” of Creative Expo Taiwan 2018 invites

the participants from Taiwan and oversea countries to join this fair, including character designers, illustrators, comic artists, game developers and pattern designers.

These talents have to be recommended by media, social network platform, public associations, and international representatives in Taiwan. The invited creators were selected into 70 Taiwanese potential creators and 30 highlight foreign creators from Taiwan, Hong Kong, China, Thailand, Malaysia, Singapore, Indonesia, Japan, Korea, Australia, France, Slovakia and Spain. Creative Expo Taiwan not just provides an individual platform for licensing creative talents also promoting and exchanging Taiwan's visual design industry to worldwide, make Taiwan become the most powerful creative base of design thinking.

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愚室實驗所

yushilab 愚室實驗所由兩位台灣設計師金和雅筑組成，擅長日系插畫風格的 金負責繪製，雅筑協助平面設計，藉由插畫抒發、療癒心情。

角色介紹： 介太養了一隻肥肥的金魚-嘟子，他們不管做什麼都在一起。五郎是 住在隔壁偶爾回家的浪子貓；他發現隔壁有一隻金魚-嘟子，為了引 起她的注意，五郎也學介太留一樣的髮型。

Yushilab is a brand created by two Taiwanese designers Jin and Chloe. Jin is in charge of creating Japanese-style illustrations while Chloe assists Jin with graphic design. They express their daily reflections and find comfort through illustrations.

JIE,TAI kept a plump goldfish, Du,Zi. They did everything together. WU,LANG was the neighbor’s cat but seldom came home. One day, WU,LANG found out the existence of Du,Zi the goldish next door. To attract her attention, WU,LANG kept the same hairstyle as JIE,TAI’s.

半隻羊立體書實驗室

Half Goatee Pop-up Book Lab 在東方，「羊」被認為是一種吉祥的動物，中國人在造字時，將有 正面意涵的偏旁與羊結合，成為一個完整的文字，這些文字往往用 以形容一種圓滿的狀態、一種正向的心理或一種幸福的至高境界， 也就產生了「美、善、義、祥」等字。 半隻羊品牌由中國文字延 伸，將「半隻羊」的正向造字意涵擴展到整個品牌，相信唯有具備 內涵意義、美感並且善良的團隊，才能做出最好的產品。

In the East, the goat is considered an auspicious animal.

Therefore, when creating characters, Chinese people would combine words with positive meanings with the character of the goat (“羊”) to produce complete characters that usually symbolize perfection, positive psychological statuses, or even the transcendent state of utmost happiness.

Inspired by the formation of Chinese characters, the brand of Half Goatee extends the positive meanings of the character 羊 to all its pop-up books. The Half Goatee team believes that rich content, a good sense of aesthetics, and good intention are essential to creating the best products.

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嗨!膽

Hi! Its me Uniman! 嗨!膽的創作者Ning Chen是一位獨立藝術家。熱愛插畫的Ning

Chen 利用午餐與下班後的時間創作，身為全職主廚，讓她可以 在白天接觸到各種食物，也因此，不同食物在她的畫作中顯得栩 栩如生。Ning Chen認為繪畫不只是畫出漂亮的東西，最好的作 品，應該要能帶給觀者各種幽默的樂趣，而且最重要的，是要能 帶給觀者幸福的感受。

Ning Chen, the creator of Uniman!, is an independent artist, who is a Chef that is currently doing research & development for a successful ice-cream company in Singapore. As an avid illustrator, she spends her free time, during lunch and after work drawing and as a full time Chef, her drawings aims to breathe life into the different kind of food that she encounters in her day job. She believes that illustrating is not about just drawing pretty things, but the best kind of illustrations are those that brings the viewer a lots of humour & most importantly happiness!

Kazel Lim 林嘉嬿是出生於吉隆坡的插畫家。畢業於電腦遊戲與電影 繪畫，後來發現水彩、鉛筆與壓克力更能帶出描繪自身風 格，轉而傳統繪畫創作。目前是一位全職插畫家，喜歡到 不同的地方和國家擺攤販售自己製作的水彩畫和產品。

Kazel Lim is a traditional artist born and bred in Kuala Lumpur. She graduated with a degree in Digital Illustration, but later swapped the keyboard for canvas and paper when she discovered that she expressed herself better through watercolor and acrylics.

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圖像聯名 輕食區

集好食堂

Jihao Foodcode 推出手搖飲品、法式甜點、義式鹹食三類風味美食，分別與3Land、狐獴大叔、黑啤與啤 下組織聯名合作。

Jihao Foodcode offers three types of cuisine — handmade drinks, French-style disserts, and Italian-style dishes—in collaboration with 3Land, Meerkat Ojisan, and Taiwan Bar.

抹抹柴早午餐 ╳ 米犬日常

Mozamoza ╳ AWA's LIFE 結合抹茶與柴犬的可愛萌店，以柴犬造型的柴犬燒吸引人潮購買，同時更販售多款柴犬系 列周邊商品。

Combining match and Shiba dogs, Mozamoza x AWA's LIFE is a cute and adorable shop that sells pancakes in the shape of Shiba dogs to attract buyers while offering a wide variety of products featuring this kind of dogs.

從身體創造 BODY KNOWLEDGE

驚喜扭蛋牆

Gashapon Wall GO GASHAPON，文博限定圖像角色扭蛋樂，50家授權品牌、國家博物館、新銳創

驚喜扭蛋牆

Gashapon Wall

作家，共同參與【文博限定扭蛋特區】，把虛擬圖像、角色轉化為具有收藏價值的扭 蛋小物，探望在授權市場的扭蛋商機。

Creative Expo Taiwan had its exclusive gashapons! This year, 50 licensed brands, national museums, and noted young artists joined the "Gashapon Wall" project in transforming virtual images and characters into small gashapon gifts worth collecting to open up gashapon business opportunities in the licensing market.

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文 創 行 動 平 臺 Platform of Creative and Cultural Action

從身體創造 BODY KNOWLEDGE

為落實臺灣文博會成為「亞洲最具思考力之展會」，持續耕 耘並邀請國際買家，為文創業者注入成長動力，同時針對三 大展區不同面向，規劃了系列文創設計論壇，包含引介國內 外最新設計資訊的文創趨勢國際論壇、以社會設計為主軸 的國際社會設計論壇，以及帶動新一波風潮的圖像 IP 授權講 座，協助臺灣的文創業者與時俱進、預見未來。文創精品獎 亦是文博會用心經營的重要參觀指標之一。臺灣文博會作為 臺灣規模最大的文創平臺，國內外文創在此交流與成長，不 僅加深彼此的文化特色，也共同創造出新的突破與佳績。

To become the "best exhibition of thinking in Asia", Creative Expo Taiwan has continuously stayed connected with and invited international buyers to invest in the growth of Taiwan's cultural and creative industr y.

Moreover, we planned a series of cultural and creative design forums for the different aspects concerned in the three major exhibition venues. These included the "Cultural and Creative Trend Forum" that introduced the latest information about design in Taiwan and abroad, the "Social Design for Future" international forum that centered around social design, and seminars on IP characters and image licensing that concerned the latest trend of IP business models. These seminars helped cultural and creative businesses in Taiwan to keep abreast with time and foresee the future. The Cultural & Creative Award is one of the highlights that Creative Expo Taiwan has put great effort in creating. As the largest cultural and creative platform in Taiwan, Creative Expo Taiwan provides an occasion for cultural and creative businesses in Taiwan and abroad to network and grow together. Through this platform, they not only make their cultural features more distinctive but also work together to achieve new breakthroughs and outstanding performance.

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從身體創造 BODY KNOWLEDGE

文創精品獎

Cultural and Creative Award

文創精品獎是2010年首屆臺灣文博會即創設的獎項，希望

R&D and innovation. In this year's (2018) Expo, on-

能透過評選優秀作品提升臺灣文創產業能量，拔擢優秀創

site evaluation was performed to select the 30 most

意人才並鼓勵企業重視研發創新。經具國際趨勢觀點評選

profound and creative works from the perspective of

團於展會現場評選，精選出 2018 臺灣文博會最具深度內

global trends, with the criteria: cultural abundance,

涵與創新趨勢的30件作品。評選標準包括文化涵養運用、

cultural elements that have an influence on lifestyles,

對生活型態影響的文化性、富有原創、質材運用、時尚風

originality, creative material, stylishness, practicality,

格及實用性等創新性，以及未來拓展商機的市場性。

and marketability.

今年共計544件作品報名參賽，比去年成長了15%，4月

This year, 544 works were received, a total 15%

18 號晚間在文博之夜舉辦頒獎典禮；共頒發出本年度臺

higher than last year's. In the awarding ceremony

灣文博會最令人驚豔的 30 件展品，其中包含 5 件特別獎

on April 18th, the most impressive 30 works were

項，代表年度文創趨勢潮流，使文創精品獎能與國內其

honored, including five special awards. Not only

他舉辦多年的設計、精品、授權等認證獎項建立市場區

can these works represent this year's cultural and

隔性，同時也可作為國內外專業買家和參觀民眾的文創

creative trends, but the Award itself can hence be

採購年度指標。希冀透過本獎項之評選與頒發，持續鼓

on a par with Taiwan's long-standing awards related

勵用心於創新思考、建構新商業模式的文創業者，促進

to design, boutique, or licensing, and can also serve

臺灣文博會發展。

as an indicator of cultural and creative products for domestic and overseas buyers and exposition

The Cultural & Creative Award was initiated at the

visitors. The evaluation and the Award will continue

first Creative Expo Taiwan in 2010; its aim was to

to encourage players in the cultural and creative

elevate the competence of Taiwan's cultural and

industries to generate more creative thinking and

creative industries, increase the visibility of creative

establish new business models, thereby driving the

artists, and encourage businesses to focus more on

development of the Creative Expo Taiwan.

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年度最佳思考力獎

Best Design Thinking Award 現在 ( 時鐘 )

This is an O'CLOCK. 一個設計

an everything

最佳設計商品獎

Best Design Product Award HMM 滑動筆 HMM Slide 奇意果國際有限公司

Kiwico Corporation

最佳職人工藝獎

Best Artisan Award 幾何雲盤

Geometric Cloud 三青創意有限公司

PLEASANT GOODS Ltd.

最佳時尚風格獎

Best Fashion Style Award Twins 思謀研器有限公司

STUDIO SMOLL CO.,LTD.

最佳圖像原創獎

Best Original Graphic Award 台灣花磚四方連續圖案設計與應用

Taiwanese Majolica Tile Design 捲毛力卡有限公司

QUEMOLICA Co., Ltd.

從身體創造 BODY KNOWLEDGE

文創精品獎 Cultural & Creative Award

1. 無我系列,一心二用 One Core, Dual Use 器作國際有限公司 1

2

S.Z.M.Q.studio 2. 公英雙單位金屬比例尺 Metric and Imperial multi unit scale ruler 滾雪球設計興業社

TSNOW stationery 3. Linear 線性桌燈 Linear Task Lamp 單挑概念工作室

Singular Concept 3

4

4. 纖維木器-置物托盤組 Fibrewood Objects- Tray 濯濁有限公司

Studio Lim 5. Vulkan雙口寵物器皿 Vulkan Dual Pet Bowl 悅美悅好美學設計有限公司

Apipia Design Co., Ltd 6. V | 信封置物架 5

6

V | envelope and key holder 生活起物有限公司

googoods co., Ltd. 7. F | 漂浮鏡 F (Float) | mirror 生活起物有限公司

googoods co., Ltd. 8. Fiber | 燻竹書寫系列 Fiber｜Bamboo writing series 創夏設計有限公司 7

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TreAsia Design Co., Ltd

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9. Zenlet AL 禪與徠特有限公司

ZENLET Co., Ltd. 10. LED 夜燈 Led night light 晏誠設計有限公司

Yenchen Design Studio 11. 長圓盤 plate R 享向設計有限公司

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Shiang Design Co., Ltd. 12. mijia_擺件 mijia_Decoration 加作有限公司

JIAJ LIVING ART STUDIO 13. 荷邊 Frillery 本物股份有限公司

WOO Collective 14. 好滋妙味系列_置物盤、收納盒 Taste serie 本芯有限公司

Orixin Company Limited 15. 霧面圓 分裂長項鍊 Row Row Row necklace 皿糸金品有限公司

EUNICE KUO METALWORK 16. 隨。飲。便攜式個人醒酒器 SOUL ONE / Portable Personal Decanter 華夏玻璃股份有限公司

Hwa Hsia Glass Co.,LTD

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17. 單肩斜背包 DTB Dictionary Shoulder Bag 可彼設計有限公司

Cubic Design Co., Ltd. 18. Tilt | 燻竹耳機座 Tilt | Bamboo Earphone Stand with platform 創夏設計有限公司

TreAsia Design Co., Ltd 17

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19. 莫雪恩 尼可拉* MonChien Nicolas* 時刻創意文化有限公司

STUNDEN CREATIVE AGENCY 20. 章魚熊繪本 Takokuma Picture book 松原好日工作室

Sunthingood Design Studio 21. 臉 Face 林嘉嬿 Lim Kah Yin 19

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22. 宜蘭花磚 Yilan Majolica Tile 三星四季文化工作室

Sanshing Four Seasons Blue ＆ white pottery Studio

23. Look at The Beautiful World Around You 吳依凡 Eng Gee Fan

24. 新盛橋通主題明信片 21

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New Sheng Bridge Road themed postcards 李金枝

Ellen Lee 25. 金萱字型 jf-jinxuan justfont

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評審 Jury

官政能 實踐設計學院前副校長

Cheng-Neng Kuan, Former Vice President, Shih-Chien University

詹偉雄 數位時代及Shopping Design雜誌創辦人

Wei-Hsiung Chan, Founder, Business Next and Shopping Design Magazines

陳俊良 自由落體設計公司總經理

Jun-Liang Chen, General Manager, Freeimage Design

盧淑芬 《ELLE》國際中文版總編輯

Florence Lu, Chief Editor, ELLE

孫正華 臺灣時尚設計協會理事長

Chen-Hwa Sun, Director, Taiwan Fashion and Design Association

張嘉倫 基礎創意總監

Mark Chang, Design Director, Phalanx Creative

Frank Yang Beyond 123設計商品通路總經理 Founder and General Manager, Beyond 123

Parisa Chatnilbandhu 泰國SIAM PIWAT百貨集團資深總監

Senior Director, Retail Business Group

渡辺秀貴 丸井百貨經理

Watanabe Hidetaka, Manager, MARUI

井藤光枝 Meteor Streams Inc.執行長 Mitsue Ito, CEO, Meteor Streams Inc.

從身體創造 BODY KNOWLEDGE

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文創趨勢國際論壇

Cultural and Creative Trend Forum 2018 臺灣文化創意設計博覽會正式邁入第八屆，本年度

潮流」，探究臺灣的獨立音樂發展與時尚視野。第二天由

文創趨勢國際論壇以趨近生活之主軸，探討文化產業趨勢

「工藝設計」與「社會設計」深入設計的運用層面，最後

與各領域潮流文化，自4月19日至20日，邀請來自泰國、

帶到以圖像授權為題的「創意授權」，分享全球授權經濟

日本以及臺灣多位專業講者，從文創趨勢、音樂文化、時

定位與品牌價值。透過專業講者分享和各場次綜合對談安

尚潮流、工藝設計、社會設計至創意授權，引領所有參與

排，提供聽眾深入淺出的趨勢分析與文化見解，從對話、

者從文化脈絡裡激發思考的可能性。

溝通到思考，逐步感受華人文化的獨特色彩。

本年度以六大議題作為主軸，邀請大眾參與文化趨勢的對

The 2018 Creative Expo Taiwan marks the 8th year

話與思考盛宴。第一天以探討此次年度主題的「文創趨

of the Expo. With a focus on daily life, Creative Expo

勢」開場，延伸至當今風靡的議題「音樂文化」與「時尚

Taiwan Cultural and Creative Trend Forum this year is

從身體創造 BODY KNOWLEDGE

devoted to discussing the trends of cultural industries

development of independent music and the outlook of

and the trendy cultures in various fields. The forum,

fashion in Taiwan. The second day begins with "Crafts

which takes place from April 19th–20th, will invite

and Design" and "Social Design" sessions, discussing

several professionals from Thailand, Japan, and Taiwan

design applications in detail, and then extended to the

to speak on cultural and creative trends, music culture,

final session, "Creative Licensing," in which speakers

fashion trends, crafts and design, social design, and

focus on image authorization and share their views on

creative licensing. Together, they will inspire all the

the positioning of the global licensing economy and

participants to ponder their cultural contexts and spot

the concept of brand value. Through the professionals'

the possibilities in there.

experience sharing and the arrangement of panel discussion in each session, this forum provides

This year, the Expo centers on six major topics and

the audience with in-depth yet approachable trend

invites the public to think and talk about cultural

analyses and cultural perspectives, leading them to

trends. The first day of the forum opens with the

gradually understand the unique characteristics of

main theme of the year, "cultural and creative trends,"

ethnic Chinese culture after a series of dialogues,

which covers the current much discussed topics:

communications, and conceptualizing activities.

"music culture" and "fashion trends," exploring the

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第一場【文創趨勢】Section 1 : Cultural and Creative Industry Trends 【解構文博年度主題】Deconstructing the Topics of 2018 Creative Expo Taiwan 10:00-10:05

開幕引言 Opening Remark 方衍濱│文化部文創發展司副司長

Yen-Pin Fang, Deputy Director General of Department of Cultural & Creative Development, Ministry of Culture 10:05-10:35

從設計改善生活，到文化思考設計

From Improving Life Designly to Thinking Design Culturally 王耀邦│格式設計策展總監、2018臺灣文博會文化概念館策展人

（四）

Yao-Pang Wang, Director of InFormat Design Curating and curator of the 2018 Creative Expo Taiwan Themed Pavilion 10:35-11:05

從身體創造-台灣產業的全新課題

To Create from Body: Brand New Issues for Industries in Taiwan 詹偉雄│數位時代及Shopping Design雜誌創辦人

Wei-Hsiung Chan, Founder of Business Next and Shopping Design Magazines 11:05-12:00

綜合對談 Panel Discussion

第二場【音樂文化】Section 2 : Music Culture 【談台灣獨立音樂與文化影響力】Independent Music and Its Cultural Impact in Taiwan 13:00-13:05

開場 Opening Remark

13:05-13:35

從獨立音樂創作人觀察台灣流行音樂的發展及其對庶民文化食衣住行育樂各面向產生的蝴蝶效應

An Independent Music Creator's Observations on the Development of Taiwan's Popular Music and Its Butterfly Effects on All Aspects of Folk Culture 奇哥│音樂創作人 Chico, Independent Music Creator 13:35-14:05

從獨立搖滾到嘻哈浪潮-一個愛樂者的在地思考

From Indie Rock to Hip-Hop Trends: A Musicophile's Local Perspectives 李明璁│作家、台大社會學系助理教授

Ming-Tsung Lee, Writer and Assistant Professor of Sociology at National Taiwan University 14:05-15:00

綜合對談 Panel Discussion

第三場【時尚潮流】Section 3: Fashion Trends 【流行有理：台灣時尚你怎麼看】A Toast to Fashion: Taiwan's Fashion in Your Eyes 15:15-15:20

開場 Opening Remark

15:20-15:50

時尚是門好生意：鉅變創新與機會

Fashion is a Good Business: Disruptive Innovation and Opportunities 孫正華│臺灣時尚設計協會理事長

Chen-Hwa Sun, Director of Taiwan Fashion and Design Association 15:50-16:20

明日的台灣時尚：通過永續思考，給你嶄新的設計視野!

Taiwan's Fashion of Tomorrow: Sustainability Thinking Ensures a Brand New Vision for Design 張倞菱│picupi挑品新聞創辦人 Jing-Ling Jang, Founder of Picupipress 16:20-17:15

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綜合對談 Panel Discussion

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第四場【工藝設計】Section 4: Crafts and Design 【直擊生活工藝新潮流】Witnessing New Trends of Crafts in Life 10:00-10:05

開場 Opening Remark

10:05-10:35

工藝市場新浪潮：亞洲地區個人生活風格識別

Market Trend: Lifestyle with craftsmanship in Asia Parisa Chatnilbandhu│泰國SIAM PIWAT百貨集團資深總監 Parisa Chatnilbandhu, Senior Director of Siam Piwat Retail Holding 10:35-11:05

從錫工藝轉化設計，從設計到品牌營運 Transforming Design by Tin Crafts: From Design to Brand Operation 黃新雅│物 Woo Collective 品牌設計總監 Hsin-Ya Huang, Brand Design Director of WOO Collective

11:05-12:00

綜合對談 Panel Discussion

（五）

第五場【社會設計】Section 5: Social Design 【用設計溝通社會：關於設計的關鍵思考】Social Design : A key to Communicate with Our Society 13:00-13:05

開場 Opening Remark

13:05-13:35

創造社會影響力的服務設計ー淺談日本地方政府做法 Service Design at Scale: Designing for Social Impact: The Practice of Japanese Local Governments 長谷川敦士│日本服務設計專業公司 Concent Inc.負責人 Hasegawa Atsushi, Information Architect / President of Concent, Inc.

13:35-14:05

城市空間環境教育實驗計畫 Experimental Project on the Environmental Education about Urban Space 吳思儒│景澤創意執行長 Ssu-Ju Wu ,CEO of Vision Union

14:05-15:00

綜合對談 Panel Discussion

第六場【創意授權】Section 6: Creative Licensing 【授權生意讓專業的說給你聽】Licensing Businesses in Professionals' Words 15:15-15:20

開場 Opening Remark

15:20-15:50

談日本的角色製作趨勢 Trends of Character Creation in Japan 近藤健祐│Mindworks Entertainment社長 Kondo Kensuke, President of Mindworks Entertainment

15:50-16:20

角色品牌經紀與授權概述 Character Brand Agency and Licensing in a Nutshell 吳昭瑩│華研圖像授權經紀人 Chao-Ying Wu, Image Licensing Agent of HIM International Music Inc.

16:20-17:15

綜合對談 Panel Discussion

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「為明日的社會，設計吧！」 國際社會設計論壇

主題一｜用設計打造未來城市

主題三｜用設計發展品牌永續

主持人︱楊振甫⁄5% Design Action創辦人

主持人︱黃正忠⁄KPMG永續發展董事總經理

與談人︱唐鳳⁄中華民國行政院政務委員、金成祐⁄韓國

與談人︱施振榮⁄宏碁集團智榮基金會創辦人、庄一琳⁄

國民大學教授、張基義⁄台灣創意設計中心董事長、Jett

聯合利華多芬品牌全球品牌總監、蔡文宜⁄Airbnb港台公

Pisate Virangkabutra⁄G-Lab執行長

共政策總監、蔣友常⁄JIA品家家品共同創辦人

智慧、永續與宜居城市是全球各界討論熱點之一！然而，

將永續發展、社會企業責任納入品牌中已成趨勢，在越趨

有效回應「使用者需求」、「跨域連結」與「整合」將是

熱烈討論下，如何將品牌及永續融合，在眾多市場中脫穎

過程中的核心挑戰！

而出儼然成為一大重要課題！

主題二｜用社計打造新職場態度與環境

主題四｜用社計翻轉老後生活與地方創生

主持人︱陳昱築⁄Impact Hub Taipei共同創辦人暨執行長

主持人︱麒麟⁄BottleDream首席內容官

與談人︱張錦麗⁄新北市社會局局長、鍾文雄⁄ 104 人力

與談人︱國本桂史⁄名古屋市立大學藝術工學部教授、

銀行副總經理暨人資長、陳明輝⁄河邊同行創辦人、 5%

陸遠⁄恩荷芬理工大學教授、Jeroen Koolhaas⁄Favela

Design Action三城設計行動專案小組

Painting創辦人、李欣琪⁄Enable Foundation創辦人

不論已婚、未婚、男女老幼都有「家」，私人生活、家庭

高齡化是我們每個人終將面臨到的發生，我們居住的環境

跟職涯發展的共融是個必然且經常有衝突的現實問題，在

現在便存在著許多「可以更好」的進步空間。對於不論是

追求前景同時，這部分其實是我們都應該開始重視的社會

高齡化或在地創生都儼然是個全球議題，且設計能夠讓這

議題。

一切更有意思。

從身體創造 BODY KNOWLEDGE

Social Design for Future-2018 International Social Design Forum 2018 Social Design for Future, the largest forum

Topic 3│Develop Brand Sustainability with Design

on social design in Asia, invited more than 15

Moderator︱Niven Huang⁄General Manager, KPMG

speakers in Taiwan and abroad to talk about social

Sustainability Consulting Co., Ltd.

design from diverse perspectives. These speakers

Keynote speakers︱Stan Shih⁄Founder, Acer Group &

guided audiences to develop a more comprehensive

Chairman of the Board, Stands Foundation, Michelle

awareness and cognition of these topics and to

Zhuang⁄Global Brand Director, Dove Brand of Unilever,

picture the future society together, bringing out

Gina Tsai⁄Director of Public Policy, Hong Kong and

more imagination, more expectation, and more

Taiwan, Airbnb, Edward Chiang⁄Co-founder, JIA Inc.

engagement!

It has become a trend to incorporate the concepts Topic 1│Build a Future City through Design

of sustainable development and social corporate

Moderator︱Dr. Kevin Yang⁄Founder, 5% Design Action

responsibility into brands. In increasingly enthusiastic

Keynote speaker ︱ Audrey Tang ⁄ Executive Yuan,

discussions, we find that how to fuse a brand with

Republic of China, Digital Ministry, Prof. Sung-Woo

sustainability and make it stand out in various markets

Kim⁄Kookmin University Dept. of Experience Design,

has become a crucial concern.

Chi-Yi Chang⁄Chairman, Taiwan Design Center, Jett Pisate Virangkabutra⁄CEO, G-Lab Social Innovation Lab

Topic 4│Flipping Senior Life and Local Creative Life through Social Design

Smartness, sustainability, and livable cities are

Moderator ︱ Kirin Huang ⁄ Chief Content Officer,

hot topics around the world. However, the central

BottleDream

challenge on the path will be how to effectively

Keynote speakers︱Prof. Katsushi Kunimoto⁄Nagoya

respond to user needs, crossover collaborations, and

City University, Department of Art, Professor of

integration.

Engineering, Dr. Yuan Lu ⁄ Eindhoven University of Technology, Jeroen Koolhaas ⁄ Founder, Favela

Topic 2 │ Create a New Workplace Attitude and

Painting, Dr. Yanki Lee⁄Co-founder, Enable Foundation

Environment with Social Design Moderator︱Rich Chen⁄Co-founder & Director, Impact

Aging is the inevitable destiny of human beings.

Hub Taipei

Currently, our living environment has much room for

Keynote speakers︱Ching-Li Chang⁄Director, Social

improvement. Both aging and regional revitalization are

Welfare Department, New Taipei City Government,

global concerns that will find new solutions in design.

Weber Chung ⁄ Vice President and HR Head, 104 Corporation, Ming-Hui Chen⁄Founder, Livin Riverside Care Office, 2018 Design Action Representatives Everyone has a home regardless of marital status, age, and gender. In reality, the process of balancing one's personal life, family, and career development often or even inevitably involves conflicts. When we pursue future prospects, these problems are indeed social issues that we should start confronting and addressing.

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圖像與授權系列講座

Seminars on IP Characters and Image Licensing 主題一｜亞洲授權市場崛起與跨地區分析 主講人｜Samuel Choy⁄博善廣識有限公司總經理 國際授權業協會（LIMA）報告指出，2016年全球品牌授權商品零售總額規模 為2,629億美元，較2015年成長4.4％，而亞洲地區中除了日本市場，中國因 快速增長的消費人口，其授權消費市場受大家矚目，成為全球授權市場必爭之 地。邀請到多年經營麥兜IP角色的博善廣識有限公司分析大中華地區授權市場 以及經營行銷策略，分享如何進攻中國市場。

Topic 1│Growth in market in image authorization and cross-area analysis Speaker│Samuel Choy⁄General Manager of Bliss Concepts Limited.

In Asian markets, in addition to Japan, China is now a highly competitive market due to its fast-growing number of consumers. In this seminar, representatives from Bliss Concepts Limited shared their experience in licensing Mcdull, provided insights into the licensing market across the Greater China, and offered marketing strategies on how to succeed in the China market.

主題二｜圖像創作的AR科技應用 主講人｜白璧珍⁄宇萌數位科技股份有限公司(ARPlanet)執行長 隨著Pokemon Go在全球市場掀起一股擴增實境（AR）風潮，AR應用獲得更 多重視，宇萌數位科技創立於2010年，以「體驗經濟」的概念期望將AR帶入 消費者生活。講座中宇萌數位科技股份有限公司-白璧珍CEO分享圖像創作與

AR科技結合應用，告訴大家不同產業合作發展的可能。 Topic 2｜AR application in image creation Speaker｜Jennifer Pai⁄CEO of ARPlanet Digital Technology Co., Ltd. Driven by the global popularity of Pokemon Go, AR applications have since gained more attention. Founded in 2010, ARPlant Digital Technology aims to bring AR technology closer to consumer's everyday life in the concept of experience economy. In this seminar, Jennifer Pai, CEO of ARPlanet, shared her experience and insights into the AR application in image creation and presented a roadmap of cross-industry opportunities.

從身體創造 BODY KNOWLEDGE

主題三｜打造風格的角色品牌 [創造品牌力，讓角色更上層樓] 主講人｜張嘉倫⁄LOWPOSE角色設計跨界應用展演平台創辦人、基礎 創意科技股份有限公司(Phalanx Creative)總監 從公仔創作人，到品牌設計與策展行銷，主講人LOWPOSE角色設計跨 界應用展演平台創辦人MARK透過角色游走在大眾與小眾之間，在不同 的產業位置，累積了對角色設計行業獨特的商業的觀點，分享不同專案 裡有趣的思考脈絡並一起探討角色設計的商業可能性。

Topic 3│Building character and branding with style (Branding and the success of character) Speaker｜Mark Chang⁄Founder of LOWPOSE and Director of Phalanx Creative Starting as a figurine creator, Mark is now founder of LOWPOSE, a platform dedicated to character design and cross-industry applications, as he currently works in branding. As a character designer, Mark is familiar with both mass culture and niche taste, and has accumulated a unique business perspective in character design industry. In this seminar, he shared stimulating observations in various projects and explored the commercial possibilities in character design.

主題四｜國際授權市場趨勢分享 主講人｜Sharon Weisman⁄國際授權業協會(LIMA)全球業務發展總監 邀請到國際授權業協會(LIMA)全球業務發展總監Sharon Weisman與大 家分享全球授權趨勢，探討授權市場如何根據國際趨勢而影響設計及行 銷的發展。

Topic 4│Global Trend in Image Licensing Market Speaker｜Sharon Weisman⁄Sr. Director, Global Business Development, LIMA In this seminar, Sharon Weisman, currently senior director of global business development of LIMA, shared the global trend in licensing, and discussed how the licensing market is influenced by global trends in terms of design and marketing developments.

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國際買家 International Buyers

以文化內涵吸睛國際市場 文創業者輸出國際前哨站 With Impressive Cultural Depth, Taiwan's Culture and Creative Industry Draws Attention from the International Market

臺灣文博會是台灣重要國際文創採購交易平臺，今年吸引 來自 23 個國家，超過 400 位國際買家、 3000 位以上國內 外買家及專業人士到場，共促成 1000 場以上洽商媒合， 活動產值及後續採購訂單效益預估上看6億。 國際知名採購通路包括日本的丸井百貨、阪神百貨、生活 雜貨連鎖店Loft；泰國的兩大百貨集團Siam及The Mall； 美國的選品電商 Leibal 、博物館通路代理商 Beyond123

LLC；德國選品電商MONOQI；中國廣州方所、新岱等。 授權類買家則有美國的網絡漫畫平台 TAPASMEDIA 、

Prominent international buyers included Marui

日本的三麗鷗及東京電視台、馬來西亞的連鎖服飾

Group, Hankyu Department Store, and LOFT from

YFSCorp、韓國的MGA factory等。

Japan; Siam and The Mall from Thailand; Leibal and Beyond123 LLC from the United States; MONOQI

除了國際買家，多元型態的國內買家也帶來許多合作機

from Germany; and Fang Suo and New Time from

會，包含SOGO百貨、新光三越、林百貨、誠品EXPO、

China. Licensing buyers included TAPASMEDIA from

PChome 網路商城、立法院、台灣利豐、IUSE俊欣行等

the United States, SANRIO Co., Ltd. and TV Tokyo

國內知名通路現身於今年的臺灣文博會。

Corporation from Japan, YFSCorp from Malaysia, and MGA factory from South Korea.

Creative Expo Taiwan is one of the most prominent platforms for international culture & creative trade

In addition to international buyers, a diverse

in Taiwan. This year's event drew a total of over 400

array of domestic buyers also brought numerous

international buyers from 23 countries and over

opportunities. Prominent buyers from this year's

3,000 domestic buyers and professional practitioners,

event included SOGO Department Store, Shinkong

facilitating over 1,000 inquiries and matching activities.

Mitsukoshi, Hayashi Department Store, Eslite EXPO,

The total value and follow-up purchase orders are

PChome, the Legislative Yuan, Li & Fung Limited, and

estimated at 6 million NT dollars.

IUSE (Justshine).

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從身體創造 BODY KNOWLEDGE

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活動現場 Event Highlights

從身體創造 BODY KNOWLEDGE

2018 臺灣文博會，以「Design Thinking」為軸，主題設定 為「從身體創造Body Knowledge」，企圖在文化思考中尋 找設計創作的新可能，成為亞洲最具思考力的展會；並透過 鏈結各產業，匯聚國際交流，釋放臺灣文創最大能量。活動 期間吸引超過30 萬人次參與，各式活動超過250 場，為各界 貴賓、媒體、業者、買家、民眾等不同族群精心安排的展前 記者會、文化路徑記者會、開幕典禮、文博之夜、動態服裝 秀、原創角色大遊行，以及貴賓、民眾導覽等活動，皆持續 推陳出新，不僅讓參與者留下深刻印象，也為展覽增添繽紛 活力!

Based on the concept of "Design Thinking," the 2018 Creative Expo Taiwan featured the theme of "Body Knowledge" and explored new possibilities of design creativity as discovered in cultural thinking. As one of the most engaging exhibitions rich in cultural depth and thought stimulation in Asia, the Expo showcases Taiwan's cultural & creative energy by facilitating connections between industries and international communication. The Expo drew over a total of over 300,000 visitors with over 250 events, all carefully curated to meet the needs of different groups of visitors, including guests of honor, the media, exhibitors, buyers, and public visitors. The events included pre-Expo press conference, cultural routes press conference, opening ceremony, CET night, fashion show, parade of original characters, and VIP tour. These events have greatly impressed visitors as well as brought vitality to the Expo.

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展前記者會

Pre-Expo Press Conference 以設計共創新未來！4月9日於華山1914文創園區舉行展前記者會，文 化部次長李連權、文博雙大使黃子佼、曲家瑞，分別以戶外運動愛好 者、時尚登山客、摩登藝術家的身分，透過Live伸展台的走秀方式，展 現日常時尚的文化態度，並傳達從身體創造的文博精神。

Creating a new future with design! The pre-Expo press conference was held on April 9 at Huashan 1914 Creative Park. Participants included Li Lien-chuan, Administrative Deputy of the Ministry of Culture, Mickey Huang, the Expo's ambassador, and Kristy Chu, as they walked the runway respectively as an outdoor sports fan, a fashion hiker, and a modern artist, showcasing the cultural attitude of daily fashion and communicating the Expo's spirit of "Body Knowledge."

從身體創造 BODY KNOWLEDGE

文化路徑記者會

Cultural Routes Press Conference 2018臺灣文博會規劃文化路徑計畫，由2018臺灣文博會

and attractions with Taiwan's unique cultures or

華山概念館策展人、分區策展人及議題領域專家名人等聯

landscapes.

手推薦，串聯三大展區周邊風格好店、文化館、臺灣特有 人文風景等規劃出10條主題文化路徑。

Curated by 10 professionals specializing in their area of expertise, 77 cultural spots in design

由10位專家名人，以10個趨勢議題針對設計與生活領域等

and life were recommended, which summarized

挑出77個文化景點，從他們的眼光整理出我們未曾發現的

undiscovered urban landscape. Visitors were invited

城市景色，跟著他們的腳步，一起來成為文化旅人。各縣

to follow in the experts' footsteps and explore

市政府也推出了包含工藝、美食、美學等不同類型的深度

all kinds of exclusive cultural destinations. Cities

體驗路徑，包含：基隆市、臺北市、新北市、宜蘭縣、桃

and counties across Taiwan have also joined in

園市、苗栗縣、臺中市、南投縣、嘉義縣、臺南市、高雄

to promote various in-depth tours in handicraft,

市、臺東縣、屏東縣等13個縣市共計146個文化景點。藉

cuisine, and aesthetics in a total of 146 cultural

由各地縣市政府策劃及臺灣文博會整體行銷，共同推動在

spots. Participants included Keelung City, Taipei

地產業發展，促進地方文化觀光消費，提供國人更多元更

City, New Taipei City, Yilan County, Taoyuan City,

在地的文創體驗與感官享受。

Miaoli Count y, Taichung Cit y, Nantou Count y, Chiayi County, Tainan City, Kaohsiung City, Taitung

The Cultural Routes Project was arranged by the

Count y, and Pintung Count y. Curated by the

2018 Creative Expo Taiwan and recommended by the

local governments and promoted by the Expo's

Expo's curators at Themed Pavilion and other venues

marketing roadmap, these events helped boost local

as well as various exhibitioners specializing in relevant

development, as well as provided a more diverse

issues. The project selected 10 cultural routes that

and authentic cultural and sensory experience to

included distinctive stores at the three exhibition

the public.

venues, spots that feature cultural elements,

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文化路徑

Cultural Routes 2018臺灣文博會文化概念館策展人 王耀邦_Outdoor旅 臺北近郊 登山秘徑 Yao-Pang Wang, Curator of the 2018 Creative Expo Taiwan Themed Pavilion A journey of Outdoors: The secret trails to Taipei's mountains

七星山

坪頂古圳 Pingding Ancient Waterway 風櫃嘴外雙溪上擎天崗 Fengguekou, Outer Shuangxi, to Qingtiangang 七星山的東峰+主峰 The East and the main part of Qixing Mountain

東海醫院設計工作室創辦人 徐景亭_工藝旅 職人精神的文化場域

Gina Hsu, Founder of DHH(Dong Hai Hospital) Design Studio A journey of Craftsmanship: The Cultural venues of craftsman 朋丁 Pon Ding → 田園城市出版社 Garden City Publishers → GR-Green Room Ideas Cooperation

GR-Green Room Ideas Cooperation

台灣時尚設計協會理事長 孫正華_時尚旅 走入時尚選店 探索美學

Chen-Hwa Sun, Director of Taiwan Fashion and Design Association A journey of Fashion: Explore the beauty in select shops DPT

Fashion Taipei → DPT → Maison Noir

CNFlower總監 凌宗湧_自然旅 城市裡的綠意後花園 Alfie Lin, Director of CNFlower A journey to Nature: The urban garden 少少原始感覺研究室 sui sui-Lab of Primitive Senses CN Flower 植物實驗室

→ VI Studio(Vintage & Industry) → CNFlower 植物實驗室

究方社負責人 方序中_美學旅 跟著品味 挖掘美感場所

Joe Fang, Founder of JoeFang Design Studio A journey of Aesthetic: Explore Cultural Venues with the Taste 品墨良行 Pinmo → 樹火紀念紙博物館Suho Memorial Paper Museum → sense30

從身體創造 BODY KNOWLEDGE

sense30

作家 陳玠安_音樂旅 聽首都市 音樂館的歌

Jie-An Chen, Writer A journey of Music: A Song about the city 風和日麗唱片行 A Good Day Records → 風和日麗唱片行A Good Day Records

The FOLKS → 吉印 Jiyinn Cafe

台灣電影文化協會執行長 陳伯任_電影旅 美感電影院裡的城市影像

Bo-Ren Chen, CEO of Taiwan Film & Culture Association A journey of Films: The city images of the cinema 國家兩廳院National Theater &Concert Hall → 光點華山電影館SPOT Huashan

光點華山電影院SPOT Huashan→ 府中15-新北市紀錄片放映院 Fuzhong 15

好樣創辦人 汪麗琴_食旅 巷弄中 嚐口創新飲食

Grace Wang, President of VVG A journey of Food: Creative Street Food 松菸口 Song Yan Court → 畬室 Yu Chocolatier → 畬室 Yu Chocolatier

香舍 Xiang Se

5% Design Action創辦人 楊振甫_社會設計旅 正向循環的城市好店 Kevin Yang, Founder of 5% Design Action A journey of Social Design: The stores with positive vibes 行冊walkingbook

Impact Hub Taipei → XIE XIE TEA → 行冊walkingbook

Bito甲蟲創意總監 劉耕名_塗鴉旅 隱身街頭的塗鴉藝術 Keng-Ming Liu, Creative Director of Bito A journey of Graffiti Art: Art on the street 紀人豪 Girenhao

吳騏57 → 紀人豪 Girenhao → Muretz

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從身體創造 BODY KNOWLEDGE

開幕典禮

Opening Ceremony 開幕典禮4月18日上午在華山1914文創園區盛大展開，現

renditions, the opening ceremony was the first

場邀請「三牲獻藝」擔任表演嘉賓，展現臺灣特色之廟宇

occasion for the group's latest production "Ba-jiang,"

文化並透過科技技術融合呈現，於開幕典禮上首次公開演

which resonated with this year's theme of "Body

出最新創作「八將」，呼應展覽主題「從身體創造」，

Knowledge." Music, technology, and images were

透過音樂、科技及影像等方式，引領民眾回到本體的感

combined to call back the senses, inviting viewers

官，更進一步思考「在文化思考路徑中尋找設計創作的可

to contemplate on the creative possibilities through

能」。

cultural narratives. Facilitated by the Ministry of Culture and the Ministry of Economic Affairs, the

開幕儀式由文化部與經濟部引領產業界及設計界大團結，

opening ceremony also brought together industry

以「點亮」為概念，燈泡象徵「能量」，由陳建仁副總

and design. Embodying the concept of "lighting up,"

統、文化部鄭麗君部長、經濟部龔明鑫次長、產業界代

the bulb signified "energy" and was lighted up jointly

表、知名設計師共9人一同上台為設計產業注入各界的能

by Vice President Chen Chien-jen, Minister of Culture

量，最後以「設計 ∙ 共創大未來」標語，象徵2018為臺

Cheng Li-chiun, Deputy Minister of Economic Affairs

灣創新軟實力元年，同時也為2018文博會揭開序幕。

Kung Ming-hsin, representatives from the industry and designers, all nine persons in total. Accentuating

The opening ceremony kicked off on the morning of

"Design Leading to a New Future," the ceremony also

April 18 at Huashan 1914 Creative Park. Featuring

inaugurated 2018 as the first year of Taiwan's creative

performance from【Sam-seng-hiàn-gē】, a group that

soft power, as well as officially commenced this year's

blends elements of Taiwan's temples in technological

Expo.

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文博之夜

CET Night 2018臺灣文博會「文博之夜」首度結合時尚職人走秀，由10個台灣當代設計師品牌為 10種職業，包含保母、理髮師、茶藝師、漁民、清潔人員及麵包師傅等，囊括各種不 同領域在文化洗禮下淬煉出的職人精神，重新演繹服裝樣貌，也是我們台灣最令人感 動的文化表現，傳達出時尚且具台灣感染力的氛圍。晚宴中邀請飲食文化專家徐仲擔 任料理顧問，與知名餐廳 Thomas Chien 法式餐飲簡天才主廚及團隊共同合作，以時 尚日常為軸，將10種職業延伸對應食材，呈現10樣台灣特色風味的一口食精緻料理， 推出國際時尚趨勢感的交流晚會。

The 2018 CET Night was the first occasion to bring fashion and craft together in the form of a fashion show. Presented by 10 contemporary designer brands in Taiwan, 10 professions were re-imagined through newly designed renditions of work clothing, including babysitter, hairdresser, tea specialist, fisherman, janitor, baker, etc. Regardless of their trade, the spirit of craftsmanship ran through all representations, embodying the most memorable cultural portrayals of Taiwan and expressing a fashionable and uniquely Taiwanese ambience. For the main banquet, Andy Hsu, culinary connoisseur and cultural expert, was invited as consultant, joining hands with Thomas Chien, renowned chef specializing in French cuisine, and his professional team. Based on the theme of daily fashion, the 10 professions were extended into 10 uniquely Taiwanese one-bite fine dishes, crowning a night of international fashion and trend.

從身體創造 BODY KNOWLEDGE

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JUST IN XX 時尚展演秀 Fashion Presentation Show 時尚展演秀「Tattoo Your Fxxking Life」，以國際時裝週

The Fashion Presentation Show "Tattoo Your Fxxking

動態秀結合靜態展的方式呈現。設計師周裕穎以「科技紋

Life" integrated an international runway show with

身」的概念改造過去「遇見常玉」系列服裝，將氣質優雅

a static exhibition. Designer Justin Chou employed

的常玉裸女轉化為伸展台上霸氣的紋身刺青女模。

projection to re-design the "MEET SANYU" clothing collection, turning elegant women in Sanyu's paintings into models with domineering tattoos on the runway.

從身體創造 BODY KNOWLEDGE

原創角色大遊行

Original Characters Parade 特 別 集 結 授 權 展 參 展 角 色 舉 辦 原 創 角 色走秀活動，配

exhibition was also a spotlight of the Expo. Based on

合此次臺灣文博會主題 - 從身體創造，走秀主題採以運

the theme of "Body Knowledge," the event featured

動為主，受邀走秀的 11 隻原創角色，包含故宮博物院

the topic of sports and invited 11 original characters

「小翠」、療癒寵物插畫「狗與鹿」、華茂文創的微笑

to the runway walk, including "Xiao Cui" from National

精 靈 「 喂 喂 」 及 北 極 熊 「 白 白 」 、 柯 基犬「椪椪」、

Palace Museum, "My Deer Dog," "Wei Wei" and

迷母國際 Kuroro 、國立臺灣博物館「虎寶」、法鬥犬

"Bac Bac" from HM Music, "PonCorgi," "Kuroro" from

LAZYMARU、臺灣吧「黑啤」、宇萌數位「普拉」與台

Memes, "HuBau" from National Taiwan Museum,

北捷運文化宣傳大使「麻吉貓」展現了最有活力的一面，

"LAZYMARU," "Beer" from Taiwan Bar, "Pula" from

為花博爭艷館注入文化創意與青春活力！

ARPlanet, and "Maji Meow," the mascot of Taipei MRT. Together, these characters filled The Taipei Expo Dome

A parade and fashion show of original creative

with cultural creativity and invigorating energy.

characters participating in this year's licensing

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國家圖書館出版品預行編目（CIP）資料

臺灣文博會成果專刊 . 2018 / 陳悅宜總編輯

-- 初版 . -- 新北市：文化部 , 2018.06 面；公分 ISBN 978-986-05-6040-4（精裝） 1. 文化創意產業 2. 博覽會 3. 臺灣 541.2933 107008654

書 名 ｜ 2018 臺灣文博會成果專刊 發 行 人 ｜ 鄭麗君 編輯顧問 ｜ 李連權 總 編 輯 ｜ 陳悅宜 編輯委員 ｜ 方衍濱、黃慧娟、李長龍、陳美蘭、宋同正、艾淑婷、洪明正 執行編輯 ｜ 吳湘寧、蘇姿安、李昀、蘇祺斌、陳頤倍、王則雅、邊慶 執行單位 ｜ 財團法人台灣創意設計中心

出版發行 ｜ 文化部 地 址 ｜ 24219 新北市新莊區中平路 439 號南棟 13 樓 電 話 ｜ 886-2-8512-6000 傳 真 ｜ 886-2-8995-6482 網 址 ｜ www.moc.gov.tw 版 次 ｜ 初版 出版日期 ｜ 2018 年 6 月

I S B N ｜ 978-986-05-6040-4 G P N ｜ 1010700844