FO N T GU I D E L I N E S
VERSION 4 | MARCH 2021
Typography plays an important role in communicating an overall tone. Consistent and thoughtful use of typography reinforces our brand and ensures clarity and harmony in all athletics communications. To aid in creating a consistent look for a wide variety of athletics related communications, two typefaces are to be used – CSUSB Gameday and Myriad Pro. Display typefaces are to be used for bold headlines of articles and campaign graphics. CSUSB Gameday, a custom display typeface designed specifically for CSUSB Athletics, has unique grunge design elements that connect to the larger CSUSB brand. These unique characteristics form a distinctive, readily identifiable typeface to be used only for CSUSB Athletics. Consistent use will enhance the overall identity, promote consistency across athletics and build equity in the athletics brand. There are two weights in the CSUSB Gameday font – Regular and Stomp. Stomp should not be overused. There is no lowercase version. Do not try to “make” a lowercase version. Use of CSUSB Gameday font should be limited to no more than one sentence. Myriad Pro Black and Bold can also be used as headline fonts as well. For body text use, lighter weights of Myriad Pro provide legibility at small sizes and comes in a variety of weights and styles for maximum flexibility. These fonts should be used in all CSUSB Athletics applications. Alternate fonts can only be used when receiving approval from the CSUSB Office of Strategic Communication.
Note: The “Yotes” and “Coyotes” wordmark (as seen on page 17 and page 21) are hand lettered typeface and not available in a font.
Athletics LOGO SYSTEM GUIDELINES | FONT GUIDELINES
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