Annual Impact Report 2020-21
Contents 3
Foreword from Chairman Clive Jones
4
Foreword from Director Julian John
5
Our Vision
6
2020-21 Snapshot
7
Primary Care and Prevention Service
9
Recovery and Resilience Service
11
Housing Related Support Service
13 Case Studies 16 Social Media Insights 17 Fundraising & Donations 19 Our Response to Coronavirus 21 Thank You & Acknowledgements
Chair’s Foreword It gives me great pleasure to present this year’s Annual Impact Report on behalf of the Trustees of Cwm Taf Morgannwg Mind. The last year has been unprecedented, one of the most challenging times that has affected everyone’s aspect of normal day living. There are major health and well-being inequalities across the South Wales valleys, with one of the poorest wellbeing rates in the UK, which has been a key feature in feeding into the very high Covid infection rates and deaths in our communities. It has been a very difficult year but there is optimism for the future. Now is the time for the charity sector to step up and work in partnership with the wider health, social care and housing staff to respond to the new needs that exist. I am proud to pay tribute to all the staff of Cwm Taf Morgannwg Mind who were able to step up and adapt its services to people’s real needs during the pandemic and also how the services will be able to respond to the aftermath of the social restrictions the whole country has endured for so long. I know CTM Mind is prepared for the future and will continue to support individuals, giving a clear focus on people in poverty, children experiencing trauma and suicide prevention. I, the Trustees and the Leadership Team will ensure that the focus remains on organisational resilience, which is being true to our values and purpose and thereby ensuring that CTM Mind remains sustainable and responsive to those who need us. Clive Jones, Chair
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CEO’s Foreword I am delighted with how the charity has supported people with mental health needs over the past year, we have been able to adapt and respond at a time of unprecedented uncertainty. We’ve been able to maintain our services by switching over to a digital offer but more importantly we’ve been able to apply key worker principles when supporting some of the most vulnerable people living within our community, reaching out to people in hospital and those experiencing homelessness. It is with credit to my Team who themselves have experienced worry and anxiety in such uncertain times. This Annual Impact Report gives you insight into the work that we have achieved and the difference we have made to those people who have used our services. We’ve got much better at measuring the difference we make across all our services and it’s that evidence that gives us the confidence to do more. It is with testament to our funders, including the Public Sector, Grant Givers and our Supporters and Fundraisers that have enabled us to do what we’ve done, it is to them that I also remain grateful. I look forward to delivering on our next strategy which places growth, sustainability and excellence at its heart, all important elements for better mental health. Julian John – Chief Executive Officer
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Our vision We wont give up until everyone experiencing a mental health problem gets both support and respect.
Our purpose We are Mind. We connect minds We bring people together to make change in their communities. We support minds We deliver life-changing support. We change minds We speak out and demand better from policymakers and the public. We’re here to fight for mental health. For support. For respect. For you.
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2020-21 Snapshot
3,592
10,515
£1,265,575
£45,645
During 2020-21 we generated a total of £1,265,575 in income through Operations, Fundraising and Commercial activities.
We raised £45,645 through a combination of direct donations and fundraising events.
We supported a total of 3,592 people across Cwm Taf Morgannwg during 2020-21.
We delivered over 10K service sessions during 2020-21.
7,590
94%
During 2020-21 the total number of our social media followers grew to 7,590.
101
We collected 101 service user case studies during 2020-21.
21
We created 21 new partnerships during 2020-21.
94% of the people we supported rated the service either excellent or good.
17
We worked with 17 volunteers during 2020-21.
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Primary Care & Prevention Service
2,364 Our Primary Care and Prevention Service supported a total of 2,364 people across the following projects: • • • •
Active Monitoring CYP Counselling Talk to Me Counselling Social Prescribing
Service Evaluation
96%
98%
97%
98%
81%
65%
96%
89%
96% of the people we supported rated our service as excellent or good.
97% of people felt we supported them to stay well.
65% of people felt more engaged in their community following our support.
98% of the people we supported showed an improvement in their mental health.
98% of the people we supported felt they were better informed as a result of our support.
96% of the people we supported felt more aware of services available to them.
81% of the people we supported felt more confident about managing their mental health.
89% of the people we supported said they would recommend our service to family or friends.
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5176
A total of 5176 Service Sessions were provided by the service area throughout 2020-21.
285
Our volunteers worked a total of 285 hours in this service area throughout 2020-21.
15
We created 15 new external partnerships in this service area throughout 2020-21.
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Recovery & Resilience Service
738
• • • • • •
Our Recovery and Resilience Service supported a total of 738 people across the following projects:
Community Advocacy Your Money Matters AdvantAGE Big Umbrella Carers Star Carers Connect
• • • • •
Project 5 Recovery College Project Speak Social Forum Mental Health Support Hub
Service Evaluation
98%
91%
89%
87%
83%
75%
90%
99%
98% of the people we supported rated our service as excellent or good.
89% of people felt we supported them to stay well.
75% of people felt more engaged in their community following our support.
91% of the people we supported showed an improvement in their mental health.
87% of the people we supported felt they were better informed as a result of our support.
90% of the people we supported felt more aware of services available to them.
83% of the people we supported felt more confident about managing their mental health.
99% of the people we supported said they would recommend our service to family or friends.
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1895
A total of 1895 Service Sessions were provided by this service area throughout 2020-21.
10
We produced a total of 10 service user case studies in this service area throughout 2020-21.
5
We created 5 new external partnerships in this service area throughout 2020-21.
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Housing Related Support Service
490
Our Housing Related Support Service supported a total 490 people across the following projects: • Residential Resilience RCT • Residential Resilience Merthyr • Step By Step Project
Service Evaluation
96%
90%
3380
99%
100%
100%
100%
100%
100%
96% of the people we supported rated our service as excellent or good.
99% of people felt we supported them to stay well.
100% of people felt more engaged in their community following our support.
90% of the people we supported showed an improvement in their mental health.
100% of the people we supported felt they were better informed as a result of our support.
100% of the people we supported felt more aware of services available to them.
A total of 3380 Service Sessions were provided by the service area throughout 2020-21.
100% of the people we supported felt more confident about managing their mental health.
100% of the people we supported said they would recommend our service to family or friends.
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“I really appreciate the help I have been given and I have the literature to help me continue my journey. My practitioner was there throughout for me and always answered any queries I had.”
Case Study: Sarah - Active Monitoring Service When Sarah first came to us, she was experiencing anxiety, depression and was stressed about work feeling that Covid 19 had a significant effect on her wellbeing. Sarah needed support with coping strategies for her anxiety and low mood to be able to return to work and lead a more normal life. As part of our Active Monitoring service, Sarah had access to books and leaflets that provided her with the tools and techniques to practice. She worked hard and sent her practitioner weekly progress updates and discussed with her practitioner every week the techniques she had been practising. Sarah comments: “I was supported by my Practitioner throughout and we also practiced some relaxation and breathing techniques, which I continue to use. I feel so much better. I have a welfare meeting with work coming up and I intend to go back to work at the end of January, working from home.
“My dog was recently ill and I dealt with the situation really well where as before I would have gone into total panic. I have now introduced the techniques I have learned into everyday life and when situations arise I look at the bigger picture, a technique that I have now learned. “I really appreciate the help I have been given and I have the literature to help me continue my journey. My practitioner was there throughout for me and always answered any queries I had. It is a wonderful service and I would recommend it to anyone. In fact, my work (Bridgend College) have been interested in my feedback to maybe recommend this service to others.”
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Case Study: Wendy - Carers Star Project I am a carer for my husband who has Parkinson’s disease, I see to most of his needs with carers attending once a day. I have health issues and have spent this year shielding to protect both myself and my husband during the pandemic.
The wellbeing box I received was a great lift and made me feel happy. I have already used some of the wool. The telephone support has really helped me, also being informed / signposted to other organisations has also been helpful.
On times, I have felt extremely isolated, I have engaged with the Carers STAR project as it helps me to voice my concerns and thoughts. Just recently he has needed to stay in hospital long term to be assessed to determine if full time care is required.
I felt supported by my Practitioner and CTM Mind throughout this year and feel thankful for all the help I received.
After many discussions with my Practitioner we agreed and felt the best way forward was to continue with regular telephone support. With the Practitioner’s help I am feeling much stronger. I have suffered with anxiety for some time and I am grateful as my Practitioner gave me a lot of her time and support to help me. I have been helped with filling in forms and with other practical support. I have had the best support emotionally, with regular check in sessions for which I am very grateful.
I am looking forward to a new start and to feeling safer. I am informed that I can continue links with the project through the Peer Support group through the WhatsApp, which I will think about.
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“We feel that Katie valued this service more than the crisis team as this was a very personalised, tailored support service.”
Case Study: Katie - Residential Resilience Project When we were first introduced to Katie, she was living in a hostel in Merthyr Tydfil and had high mental health needs. Her life was chaotic and on occasions she was having irrational thoughts, which led to self-harm on a regular basis. Our response to Katie’s needs was swift, and Katie started to gain trust with our Mind Practitioner who helped Katie to manage and address her irrational thoughts in a safe manner, and gained access to CTM Mind’s counselling service to support Katie.
Through Katie addressing her mental health issues she was able to manage her accommodation to a high standard. Katie was referred to Garth Newydd Court for the next step of her move on. Katie moved on successfully to a home of her own at Garth Newydd Court and continues to benefit from the service.
Initially, our Mind Practitioner met face to face with Katie, and on occasions carrying out daily check ins. During the current pandemic this moved to a telephone service, again this was tailored to meet Katie’s needs. Katie’s confidence began to grow and when she recognised she was having a bad spell she would request to speak with our Mind Practitioner. We feel that Katie valued this service more than the crisis team as this was a very personalised, tailored support service.
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Social Media Reach & Impact Total number of followers across all of our social media platforms:
7590
22.5%
growth in 12 months
During 2020-21 we continued growing our followers, audience and reach across social media. As the Covid-19 pandemic took a hold, our social media profiles became an integral part of how we communicate with our followers, service users and those across Cwm Taf Morgannwg looking for support with their mental health and wellbeing. • Our Facebook following grew 16% • Our Twitter followers grew by 20% • We launched an Instagram profile in January 2021, which currently has 288 followers. The profile has already attracted fundraisers, who have since, and are currently raising money for us.
Social icon
Circle Only use blue and/or white. For more details check out our Brand Guidelines.
Total number of Facebook followers:
3867
Total number of Twitter followers:
3435
Top Posts of 2020-21 1. Lockdown support for the RCT area, including telephone counselling; advice & guidance; Facetime/Zoom 1-2-1s Total Reach:
Total number of Instagram followers:
288
22K
2. Stephen Morris sporting memorabilia auction and £1000 donation. Total Reach:
19K
3. #ItTakesBallsToTalk campaign post about suicide prevention, signposting men to relevant support. Total Reach:
19K
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Fundraising & Donations In 2020-21, the total amount of income generated through fundraising and donations came to:
£ 45,645 Tom James - Brand Ambassador We were delighted to announce ex dual international athlete and rugby player for Wales Tom James as our Brand Ambassador in January 2021. Tom’s career spanned over 15 years, playing for Cardiff Blues, Exeter Chiefs and Scarlets. He represented Wales on 12 occasions and scored two tries. He is Cardiff Blues’ current all time top try scorer. “I first suffered symptoms of mental health back in 2008, but managed to suppress those feelings until 2018, when I suffered a break down. Since then, I have learned how to cope better and I speak regularly to my psychologist and family. Since going public, I have had so many messages from others commenting on how I have helped them to talk about their troubles and seek help. I also feel passionate about raising money and awareness for Mind. It is an honour to be a Patron of Cwm Taf Morgannwg Mind.”
Tom’s Sports Memorabilia Auction Shortly after becoming a Brand Ambassador, Tom organised a Sports Memorabilia Auction - the proceeds of which were donated to us. Tom generated a total of:
£ 5,250 Tom’s memorabilia included signed shirts from rugby and football stars across the UK.
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Fundraising Top Picks We are grateful to all our fundraisers who took part in a range of events throughout 2020-21 on our behalf. Some of these highlights include: • Darren Thomas and his supporters engaged in the 30x30 challenege raising a staggering £10,000. • Jack Wilson and friends climbed Pen Y Fan in honour of their friend Goorha Singh. The boys and their supporters raised a magnificent £7,600 (above photo). • Stephen Morris and his supporters donated £1000 through his sports memorabilia auction. • Gareth Lewis and Alex Jehu (staff members) took part in the UKwide 2.6 Challenge in April 2020. The event was in response to Covid-19 pandemic and all the cancelled fundraising events. Over £1000 was raised between them.
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Our Response to Coronavirus We started 2020 -2021 during a UK wide lockdown due to the Coronavirus pandemic. We had already put into place a series of measures to ensure the safety of our staff and those using our services. We knew that the Coronavirus pandemic would disproportionally affect people with mental health needs. In response to this we quickly moved our support services online and created a ‘Virtual Front Door’ where people could access the support they needed. Our services teams worked tirelessly to ensure appropriate systems were in place so that we could respond to the emerging themes. • More than half of adults (60% of those over 25) and three quarters of young people (74% of those aged 13-24) said that their mental health had worsened during the period of lockdown restrictions, from early April to mid-May 2020. • Loneliness has been a key contributor to poor mental health. Feelings of loneliness have made nearly two thirds of adults’ and over three quarters of young people’s mental health worse during lockdown. 18-24 year olds are the most likely to see loneliness affect their mental health. • People do not feel entitled to seek help, and have difficulty accessing it when they do. 1 in 3 (34%) adults and 1 in 4 young people (26%) did not access support during lockdown because they did not think that they deserved support. (Mind - The Mental Health Emergency - How has the Coronavirus pandemic impacted on our mental health, 2020)
Covid-19 support social media graphics targetting people across Cwm Taf Morgannwg
In response to this, we released a series of social media campaigns encouraging people across Cwm Taf Morgannwg to get in touch with us if they needed mental health support. All our social media campaigns included mobile numbers of specific members of staff for people to speak to someone directly. Everyone who got in touch was offered a ‘what matters’ conversation, from this point people were able to access our services.
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We released a series of staff profiles across our social media and ‘we are here for you’ videos to encourage people struggling with their mental health to get in touch. We delivered a range of carers webinars, provided targeted online courses which were tailored towards the impact that Covid had on our mental health and wider social detriments.
Reaching Out Support from your local Mind
Newsletter
Cwm Taf Morgannwg
May/June 2020
This newsletter is a little reminder from your local Mind that ‘WE ARE HERE FOR YOU.’
Speak to our team For emotional support, advice and guidance please call our frontline team:
Our team is working hard (from home) to provide telephone and online emotional support to those that need it. During this difficult time it is important to still look after your own mental health, especially if you are caring for other people. We are here to help you do this and provide information, advice and guidance. Give us a call on one of the numbers opposite. You are not alone.
Mike: 07984 073429 Wendy: 07399 347745 Sharron: 07399 347738 Stephen: 07969 653878
Online Resources
We developed Wellbeing Packs that we delivered to older people living in Trivallis sheltered housing, and to the carers we support. We also provided inpatients at mental health wards across Cwm Taf Morgannwg with digital tablets and a range of games. We put together a ‘Reaching Out’ newsletter which we sent to over four thousand people. The newsletter included a range of support options that people could access - online resources, phone numbers and emails of staff members and case studies of people who had accessed our support during the lockdown.
www.elefriends.org.uk Elefriends is a supportive online community where you can be yourself. We all know what it’s like to struggle sometimes, but now there’s a safe place to listen, share and be heard. https://mind.silvercloudhealth.com/signup Programmes to help you manage stress, sleep better and build resilience. To sign up, use the link above then select a programme - Select the ‘Sign up’ button Enter details to setup an account and use the PIN: cwmtaff www.mind.org.uk The Mind website has an extensive library of information and support including an A-Z of every mental health condition.
Follow us!
@ctmmind
@ctmmind
ctmmind.org.uk
Our Reaching Out Newsletter
Internally, we held regular all staff meetings via Zoom and put a series of staff wellbeing measures in place, including: • • • • •
Coffee mornings/check-ins Mindfulness sessions Regular Support and Supervision Action Learning Sets Staff updates, which included the latest Covid-19 guidance, Mind national news, organisational developments and links to a range of wellbeing support for staff.
Wellbeing Packs
The success of our Covid-19 response is highlighted in the fact that despite a big disruption to our regular service delivery, we still managed to provide valuable support to 3,592 people during 2020-21 without any members of staff being furloughed. Some members of our team were Key Workers on the front line of the fight against the pandemic. The way we faced these unprecedented circumstances as an organisation was a tremendous achievement by the whole team. We are thankful to Mind, the Mind Network in Wales and other key partners who contributed to the design and quick responses which we delivered for our local community.
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Thank You & Acknowledgements Our Funders • Mind • Cwm Taf Morgannwg University Health Board • Primary Care cluster (CTMUHB) • Rhondda Cynon Taf County Borough Council • Merthyr Tydfil County Borough Council • ICF (Integrated Care Fund) • Lloyds Bank Foundation • Oak Foundation • Trivallis • Big Lottery • Primary Care Taf Cluster • Rhondda Cluster Our Consultants • • • • •
Leslie Richards - HR Jon Mathews - Funding Eye Mari Arthur - Mari Arthur Marketing Richard Knoyle - BTP Associates Bernadette Davies - Leadership Coach
Fundraisers We’d like to formally thank and recognise all our fundraisers and supporters who took part in fundraising events on our behalf and donated to us during 2020-21.
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