22 | May 2023 ENTREPRENUER
INTERSCOPE RECORD AND THE NFL COLLABORATE TO SHOW PLAYERS OPPORTUNITIES BEYOND FOOTBALL
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early 20 current and former NFL players such as Darren Waller (New York Giants), DK Metcalf (Seattle Seahawks), Bud Dupree, and Derwin James (both free agents) joined the roster of Interscope Records’ partnership with the NFL for the Career Tours
Program back in late March. The NFL veterans gathered in Santa Monica, California gaining knowledge to enlarge their brands for life outside of football. Dupree was one of many leading panels with Q&A discussions on various topics including music, marketing, producing, and taking on new talent. Interscope’s Senior VP of Sports and Gaming, Dave Nieman detailed the label’s relationship with the NFL saying,
Over the years, Interscope has done a great job of having a relationship with the NFL and the networks, but we wanted to take a second to make sure that the players were taken care of as well. In order to create an effective theme for the meet, executive VP and head of visual creative’s Michelle An provided her insight on career brand building, “If you’re doing a brand deal, it’s really important to make sure it doesn’t feel like some brand just gave you money and you’re a pawn,” she said. “You have to be assured of your own brand for it to look like it’s a partnership.” An added, “When your brand is strong, you make it easy for the fans. And when you make it easy for the fans, that’s when you start creating super fans.” Waller, who was recently traded from the Raiders to the Giants, explained his opinion on how music and sports intersect for his producer interests, “I’m an artist and a producer myself, and I want to know more about how to market myself, how record labels cultivate artists, and how to apply it to my own journey,” he said. “[There are] so many different ways to be in the music space and to have this level of inclusion and get this level of information. A lot of people can’t do that.” Tracy Perlman, the NFL’s senior VP of marketing and communications said that choosing between 18-20 players was a “sweet spot” for the event, “[Interscope has] the same philosophy we do. We are player-first, and they are artist-first. Everything we do is about value to the player,” she said. “The whole scope of this program is to give players insight so that they can say, ‘This is for me, I want to pursue it,’ and now they have the network to continue the conversation.” According to Sports Illustrated, nearly 4 out of 5 former NFL players either go bankrupt or suffer severe financial distress within two years of retirement.
FINANCE
ACCELERATING YOUR POSITIVE BELIEFS ON THE ROAD TO ENTREPRENEURSHIP
change your beliefs, you change the way you look at life and your life reflect that inner transformation.
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hat you believe is your reality. It drives you. It moves you. It anchors you. It lays at the foundation of your actions. Where are your beliefs taking you and is it a place you want to go? Often, we adopt beliefs out of tradition or habit; not because it serves us well. We do well to challenge our beliefs, especially when it comes to business ownership. If you don’t challenge your beliefs, your mind is closed to differing perspectives and ideas that have the potential to make your life richer. In essence, you will only go as far as your beliefs will allow. How far will you allow your beliefs to take you? Can you look at your life without bias? When you believe that anything is possible, you open the door to possibilities through your actions by preparing for, recognizing and seizing opportunities. When you believe that there are no limits; you choose not to pigeon-hole yourself to one idea or opportunity; you open yourself up to receive all your good without limitations. As new information comes into your being, your beliefs can change. You can choose not to remain stuck in a place that hinders your growth, development, and experience. You can get new beliefs if the ones you have are not serving you. Just because you once believed something doesn’t mean you must always believe it. When you
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Do you believe it is your time? Use the following questions as life or journal prompts to help you plan out your best year: • Do you believe you are worthy of good things? • Do you believe that you can be financially abundant in your business of choice? • Do you believe you can have immeasurable peace and be filled with unspeakable joy? • Do you believe that you have something to offer the world? • Do you believe that the world needs your gifts, services, and offerings in your business? • Do you believe that you were born to make a positive and indelible impact upon this world? • What do you want to be, do and have? What is holding you back? What actions can you take to move you forward?
No matter what you are doing in your life; your beliefs will do one of two things for you; open doors of opportunity through your own strategic positioning or close the doors of opportunity through self-sabotage. You decide what you want your life to be, what you want to have and what you want to do: • It is your time to position yourself so that doors will open to you. • It is your time to align yourself with your true desires to attract your ‘good’.
I implore you to do what it takes, put your positive beliefs into action and allow yourself permission to come out of the shadows and shine your light while embracing all the good that the remaining year will bring to your doorstep.
• It is your time to shake off the limitations of others and the hindrances in your own mind and forge past fear. • It is your time to walk toward your greatness.
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Source: Frenetta Tate, Contributing Writer
