UK Brand Editorial Coverage February 2018
February 2018 Editorial Coverage
Press Contact: Rocio Enriquez rocio@svengali.agency - +44(0)2032869672
Total seen monthly circulation: 1.914.511 SNOW Fall Line – online – Team Phantom, Team Poacher RAS, Team Heli Pro 24L, Stoker Bib, Vapor 2Ll Jacket and Impreza Mitt – 50.000 Method Snowboarding – Print – Huntsman Jacket, Stoker Bib, Meridian Pant, Vapor 2L Jacket – Method Snowboarding – Facebook – Hunstman Jacket, Stoker Bib, Meridian Pant, Vapor 2L Jacket – 79.580 Method Snowboarding – Instagram – Huntsman Jacket, Stoker Bib, Meridian Pant, Vapor 2L Jacket – 66.700 Fall Line – Print – Fall Line Ski Roller Bag, Boot Pack, Split Roller 110L and Heli Pro 24L - 21.500 Snow Magazine – Leather Titan Glove – 55.000 BIKE IMB Magazine – Print – Vectra Jersey, Concept Glove, Syncline Short and Hellion Knee Pad – 57.112 SURF Surf Europe – Online - JJF Collection – 55.500 Surf Europe – Facebook - JJF Collection – 499.972 TRADE Boardsport Source – Online – Diablo Mitt – 25.000 Boardsport Source – Online – JJF Collection – 25.000 LIFESTYLE Flat-Out Magazine – Online – Pick Up Pad – 15.000 Flat-Out Magazine – Facebook – Pick Up Pad – 2.147 GadgetHead – Online – Celilo Jacket – 112.000 GadgetHead – Digital Mag – Celilo Jacket – 850.000
Outlet: Fall-Line.co.uk Link: http://www.fall-line.co.uk/?s=dakine&post_type=product Product: Team Phantom, Team Poacher RAS, Team Heli Pro 24L, Stoker Bib, Vapor 2Ll Jacket and Impreza Mitt MUV: 50.000 Country: UK
Brand Editorial Coverage – February 2018
Outlet: Snow Magazine Link: http://www.snowmagazine.com/ski-gear/1243-accessories/dakine-leather-titan-glove Product: Leather Titan Glove MUV: 55.00 Country: UK
Brand Editorial Coverage – February 2018
Outlet: Method Snowboarding Magazine Issue: February 2018 Product: Huntsman Jacket, Stoker Bib, Meridian Pant, Vapor 2L Jacket Circulation: Country: UK
Brand Editorial Coverage – February 2018
Outlet: Method Snowboarding Facebook Link: https://www.facebook.com/method.magazine/photos/pcb.1837144776319718/1837144699653059/?type=3&theater Product: Huntsman Jacket, Stoker Bib, Meridian Pant, Vapor 2L Jacket Followers: 79.580 Country: UK
Brand Editorial Coverage – February 2018
Outlet: Method Snowboarding Instagram Link: https://www.instagram.com/p/BeiQVuQBS4d/?taken-by=methodmag Product: Huntsman Jacket, Stoker Bib, Meridian Pant, Vapor 2L Jacket Followers: 66.700 Country: UK
Brand Editorial Coverage – February 2018
Outlet: Fall Line Skiing Issue: February 2018 Product: Fall Line Ski Roller Bag, Boot Pack, Split Roller 110L and Heli Pro 24L Circulation: 21.500 Country: UK
Brand Editorial Coverage – February 2018
Outlet: IMB Magazine Issue: February / March 2018 Product: Vectra Jersey, Concept Glove, Syncline Short, Hellion Knee Pad Circulation: 57.112 Country: UK
Brand Editorial Coverage – February 2018
Outlet: Surf Europe Link: https://surfeuropemag.com/features/dakine-john-john-florence-collection-first-look.html#xdKdBI7XlGuWawzA.97 Product: John John Florence Collection MUV: 55.500 Country: UK
Brand Editorial Coverage – February 2017
Outlet: Surf Europe Facebook Link: https://www.facebook.com/surfeuropemag/posts/1808069822578188 Product: John John Florence Collection Followers: 499.972 Country: UK
Brand Editorial Coverage – February 2017
Outlet: Boardsport Source Link: http://www.boardsportsource.com/new-product/39355/ Product: FW19 Diablo Mitt MUV: 25.000 Country: UK
Brand Editorial Coverage – February 2018
Outlet: BoardsportSource.com Link: http://www.boardsportsource.com/new-product/dakine-john-john-florence-collection/ Product: JJF Collection MUV: 25.000 Country: UK
Brand Editorial Coverage – February 2018
Outlet: Flat-Out Magazine Link: https://www.flatoutmag.co.uk/road-trips/ford-f-150-raptor-no-uphill-struggle/ Product: Pick Up Pad Unique Visitors per Month: 15.000 Country: UK
Brand Editorial Coverage –February 2018
Outlet: The Gadget Head Link: http://www.thegadgethead.com/sport-fitness/dakine-celilo-insulated-ski-jacket Product: Celilo Jacket MUV: 112.000 Country: UK
Brand Editorial Coverage –February 2018
Outlet: Gadget Head Magazine Issue: February 2018 Product: Celilo Jacket Readership: 850.000 Country: UK
Brand Editorial Coverage –February 2018
GER/AUT Brand Editorial Coverage February 2018
Press Contact: Birgit Gruber birgit@gruber.tirol, +43-676-5300200
February 2018 - Brand Editorial Coverage Total seen monthly circulation: + 109.000 (Print only) Total seen monthly reach (TV Only): 12.412.120 Total seen circulation to date: 1.466.671 (Print only), including TV 21.761.031 SNOW Walden Magazine/GER – Storm Liner Gloves
CORPORATE NEWS 25.000
Pleasure Snowboard Magazin/GER –Dakine Vapor Gore-Tex 2L Jacket 42.000
Pleasure Snowboard Magazine/GER – Louif Paradis Double-spread 42.000 SnowboarderMBM.de/GER – Dakine History feature + FB-Post
SnowboarderMBM.de/GER – Elias Elhardt Interview + 2 FB-Posts Surfersmag.de/GER – Dakine History feature + FB-Post SURF
Skiing.de/GER – Dakine History feature
Lodownmagazine.com/GER – JJF SS18 collection
TV PRO7 Taff/GER – Backpack featured RTL Extra7GER – Das RTL Magazin Das Erste/GER – ARD Tagesschau SAT.1/GER – SAT.1 Frühstücksfernsehen RTL/GER – RTL Punkt 12 SAT.1/GER – SAT.1 Nachrichten Rbb/GER – rbb zibb Ntv/GER – n-tv Ratgeber RTL/GER – RTL Punkt 12
BIKE Mountainbike rider Magazine/GER – Women‘s Feature ‚Ladies on the storm‘, Dakine team rider Steffi Marth featured
635.390 2.888.860 4.564.730 445.460 1.057.890 1.385.230 254.340 122.330 1.057.890
Outlet: Walden Magazin Issue: #1/2018 Product: Storm Liner Gloves Circulation: 25.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Pleasure Snowboard Magazin Issue: #130, March 2018 Product: Dakine Vapor Gore-Tex 2L Jacket Circulation: 42.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: https://snowboardermbm.de/news/elias-elhardt-im-interview-full-part-aus-as-the-crow-flies.html Story: Elias Elhardt Interview – Pirates Movie Circulation: Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: https://snowboardermbm.de/news/elias-elhardt-im-interview-full-part-aus-as-the-crow-flies.html Story: Elias Elhardt Interview – Pirates Movie Circulation: Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: FB-Post – 20.02.18 Story: Elias Elhardt Interview – Pirates Movie Circulation: 46.000 Fans Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: FB-Post – 24.02.18 Story: Elias Elhardt Interview – Pirates Movie Reach: 46.000 Fans – 54 Likes, 2 Comments, 1.600 Views Country: GER
Brand Editorial Coverage – February 2018
Outlet: Lodown Magazine Link: h"p://lodownmagazine.com/pulse/jjf-dakine Product: JJF Collection SS18 Unique Views per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: mountainbike rider Magazine Issue: Feb. 2018 Product: Women’s Feature: ‘Ladies on the storm’ – Dakine rider Steffi Marth featured Circulation: 52.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Mountainbike Rider Magazine Issue: Feb. 2018 Product: Women’s Feature: ‘Ladies on the storm’ – Dakine rider Steffi Marth featured Circulation: 52.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Mountainbike Rider Magazine Issue: Feb. 2018 Product: Women’s Feature: ‘Ladies on the storm’ – Dakine rider Steffi Marth featured Circulation: 52.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Mountainbike Rider Magazine Issue: Feb. 2018 Product: Women’s Feature: ‘Ladies on the storm’ – Dakine rider Steffi Marth featured Circulation: 52.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Mountainbike Rider Magazine Issue: Feb. 2018 Product: Women’s Feature: ‘Ladies on the storm’ – Dakine rider Steffi Marth featured Circulation: 52.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Mountainbike Rider Magazine Issue: Feb. 2018 Product: Women’s Feature: ‘Ladies on the storm’ – Dakine rider Steffi Marth featured Circulation: 52.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: Pleasure Snowboard Magazin Issue: #130, March 2018 Product: Louif Paradis Double-Spread Circulation: 42.000 Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: https://snowboardermbm.de/features/dakine-wie-alles-mit-einer-surf-leash-begann.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: https://snowboardermbm.de/features/dakine-wie-alles-mit-einer-surf-leash-begann.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: SnowboarderMBM.de Link: FB-Post Story: Dakine History Feature Reach: 46.000 Fans – 26 Likes, 9 Comments Country: GER
Brand Editorial Coverage – February 2018
Outlet: surfersmag.de Link: https://surfersmag.de/top-stories/history-die-erfolgsgeschichte-von-dakine.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: surfersmag.de Link: https://surfersmag.de/top-stories/history-die-erfolgsgeschichte-von-dakine.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: surfersmag.de Link: https://surfersmag.de/top-stories/history-die-erfolgsgeschichte-von-dakine.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: surfersmag.de Link: FB-Post Story: Dakine History Feature Reach: 40.290 Fans Country: GER
Brand Editorial Coverage – February 2018
Outlet: Skiing.de Link: https://skiing.de/news/dakine-alles-begann-mit-einer-surf-leash.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: Skiing.de Link: https://skiing.de/news/dakine-alles-begann-mit-einer-surf-leash.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: Skiing.de Link: https://skiing.de/news/dakine-alles-begann-mit-einer-surf-leash.html Story: Dakine History Feature Unique Views Per Month: Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: PRO7 TAFF Issue: 12.02.18 Product: Backpack featured Reach: 635.390 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: RTL Extra – Das RTL Magazin Issue: 12.02.18 Product: Backpack featured Reach: 2.888.860 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: Das Erste – ARD Tagesschau 20 Uhr Issue: 13.02.18 Product: Backpack featured Reach: 4.564.730 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: SAT.1 Frühstücksfernsehen Issue: 13.02.18 Product: Backpack featured Reach: 445.460 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: RTL Punkt 12 Issue: 14.02.18 Product: Backpack featured Reach: 1.057.890 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: SAT.1 Nachrichten Issue: 16.02.18 Product: Backpack featured Reach: 1.385.230 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: rbb zibb Issue: 16.02.18 Product: Backpack featured Reach: 254.340 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: n-tv Ratgeber 18:35 Issue: 16.02.18 Product: Backpack featured Reach: 122.330 Country: GER
Brand Editorial Coverage – February 2018
Outlet: TV: RTL Punkt 12 Issue: 20.02.18 Product: Backpack featured Reach: 1221.057.890 Country: GER
Brand Editorial Coverage – February 2018
France Brand Editorial Coverage February 2018
February 2018 Brand Editorial Coverage Total seen monthly circulation: +6,077,00 Total seen circulation to date: 9,490,256 SNOW VOICI.FR – Gloves & Bag - 5,812,000 UV SPORT ECO – Snow, bags & gloves 2019 - 15,000 SURF SURF SESSION.FR – JJF – 250,000 UV
Press Contact: Manon Mainenti-Merie manon@mmm-influence.com ; +33 6 25 39 43 86
Outlet: VOICI.fr https://www.voici.fr Product: Women’s Fleetwood & Women’s Mission 25L Unique Views per Month: 5,812,000 Country: France
Brand Editorial Coverage – February 2018
Outlet: SPORT ECO / SPORT ACHAT ISSUE Product: Snow outerwear & gloves 2019 Circulation: 15,000 Country: France
Dakine nouveaux produits
Stand J20
SAC A DOS AIRBAG “POACHER RAS” Nouvelle version du Poacher RAS. Désormais, le système Airbag 3.0 de Mammut est contenu dans un nouveau compartiment “Roll Top”. En éliminant la fermeture éclair, le déploiement de l’Airbag est plus rapide et plus fiable. Toujours de nombreuses fonctionnalités comme le portage ski et snow, un accès principal zippé au panneau dorsal, une plus grande poche pour le masque etc. Existe en 42L, 36L, 26L et 18L. Dans sa version femme en 32L avec une coupe adaptée. SAC A DOS “TEAM HELI PRO 24L” L’emblématique Dakine Heli Pro en 24L, pro modèle du skieur américain Sammy Carlson, nouvelle recrue du Team Dakine. Un style classique avec une performance technique élevée. Il est notamment équipé d’un compartiment cargo principal à ouverture à l’arrière, une poche à l’avant et système pour port de ski et snowboard. GANTS HOMMES “EXCURSION” Gant haute qualité au design technique. L’isolation Primaloft® et la doublure en laine 360 g procurent une douce chaleur ; la paume en cuir hydrofuge durable et les empiècements aux articulations se combinent à la structure extérieure ultra-extensible pour un meilleur mouvement. Ce qui différencie ce gant, c’est sa gestion de l’humidité et sa respirabilité grâce à l’insert en GORE-TEX® avec technologie Gore Active. Indice de chaleur 4/5.
publi-rédactionnel
MOUFLES FEMMES “GORE-TEX CONTINENTAL” Avec ses inserts en GORE-TEX, cette moufle offre imperméabilité et respirabilité. Son cuir hydrofuge résistant est associé à un tissu nylon avec traitement DWR pour un maximum d’efficacité. Elle dispose d’une isolation performante PrimaLoft qui protège du froid. Son intérieur en polaire est amovible. Indice de chaleur 4/5. HOUSSE DE SNOWBOARD “LOW ROLLER” Housse de choix pour une excursion d’un week-end, ou un plus long voyage. Grâce au rembourrage à 360°, elle peut contenir facilement un snowboard (ou deux sans les fixations), des vêtements et un boot bag amovible. La poignée se combine à un sac de voyage à roulettes, afin de tirer la housse facilement d’une seule main. Ses roues solides en uréthane facilitent le déplacement. 12 mars 2018 ❘ SPORTéco n° 729 ❘ 67
SP-729_SPORT-ACHAT.indd 67
Brand Editorial Coverage – February 2018
23/02/2018 16:49
Outlet: SURF SESSION.COM http://www.surfsession.com/ Product: JJF Collection Unique Views per Month: 250,00 Country: France
Brand Editorial Coverage – February 2018