UK Brand Editorial Coverage May 2018
May 2018 Editorial Coverage
Press Contact: Rocio Enriquez rocio@svengali.agency - +44(0)2032869672
Total seen monthly circulation: 12.465.066 BIKE MBUK – print – Thrillium Jersey – 31.800 Singletrack – online – Covert Gloves – 571.500 Singletrack – online – Descent Duffle – 571.500 Singletrack – online – Split Roller 110L – 571.500 OFF-ROAD – online – Hot Laps 5L – 3.300 OFF-ROAD – Facebook – Hot Laps 5L – 2.035 Bikeradar – online – DK Hot Laps 5L – 1.303.500 Bikeradar – Facebook – DK Hot Laps 5L – 288.561 Cycle Traveller – print – Syncline Short & Roslyn Jersey – n/a
LIFESTYLE GadgetHead – print – Drafter 10L – 850.000 GadgetHead – online – Travel Tool Kit – 112.000 BT.com – online – Persuasive Lizzy range & Intermission – 7.980.000
SURF Surf Europe – online – DK Accessories – 55.500 Surf Girl – Instagram – Lizzy Collection – 83.700
TRADE Source – print – DK x JJF pad – 31.320 Source – online – DK x JJF pad – 8.850
Outlet: MBUK Magazine Issue: May 2018 Product: Thrillium Jersey Circulation: 31.800 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Singletrack Link: https://singletrackworld.com/2018/05/fresh-threads-fresh-springs-and-fresh-water-its-fresh-goods-friday-395/ Product: Covert Gloves MUV: 571.500 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Singletrack Link: https://singletrackworld.com/2018/05/a-threesome-of-bikes-lots-of-pants-and-a-couple-of-strap-ons-fresh-goods-friday-396/ Product: Descent Duffle Followers: 571.500 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Singletrack Link: https://singletrackworld.com/2018/05/you-could-buy-a-car-for-that-its-fresh-goods-friday-397/ Product: Split Roller 110L MUV: 571.500 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Off-Road.cc Link: http://off.road.cc/content/news/5-cool-things-from-cotic-shimano-merida-dakine-and-os-maps-1905 Product: Hot Laps 5L MUV: 3.300 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Off-Road Facebook User: @off-road.cc Product: Hot Laps 5L Followers: 2.035 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Bikeradar Link: https://www.bikeradar.com/gear/article/11spd-this-weeks-best-new-bike-gear-52306/Product: Hot Laps 5L MUV: 1.303.500 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Bikeradar Facebook User: @BikeRadar Story: Hot Laps 5L Followers: 288.561 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Cycle Traveller Issue: 2018 (out May 2018) Product: Syncline Short & Roslyn Jersey Circulation: Country: UK
Brand Editorial Coverage – May 2018
Outlet: Gadget Head Issue: May 2018 Product: Drafter 10L Circulation: 850.000 Country: UK
Brand Editorial Coverage – May 2018
Outlet: GadgetHead Link: https://www.thegadgethead.com/outdoors/dakine-travel-tool-kit Product: Travel Tool Kit MUV: 112.000 Country: UK
Brand Editorial Coverage – May 2018
Outlet: SurfGirl Instagram User: @surfgirlmag Product: Lizzy Collection Followers: 83.700 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Surf Europe Link: https://surfeuropemag.com/surf-europe-100/2018/#accessories Product: DK Surf Accessories MUV: 55.500 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Boardsport Source Link: http://www.boardsportsource.com/new-product/dakine-jjf-signature-tail-pad/Product: Hot Laps Collection MUV: 8.850 Country: UK
Brand Editorial Coverage – May 2018
Outlet: Boardsport Source Issue: April/May Product: DK x JJF Pad Circulation: 31.320 Country: UK
Brand Editorial Coverage – May 2018
GER/AUT Brand Editorial Coverage May 2018
Press Contact: Birgit Gruber birgit@gruber.tirol, +43-676-5300200
Mai 2018 - Brand Editorial Coverage Total seen monthly circulation: + 273.500 (Print only) Total seen monthly reach (TV Only): 668.740 Total seen circulation to date: 1.864.976 (Print only), including TV 22.554.576 SURF PRIME Surfing Magazine/GER – Dakine X Lizzy Collection featured 40.000 Blue Magazine/GER (Annual) – JJF Collection featured (JJF Daylight Boardbag, JJF Pad & Leash)
20.000
Surfersmag.de/GER – Rapid Surf Leage annouced – Dakine mentioned as oartner) (surfertoday.com/POR) – Rapid Surf League annonuced – Dakine mentioned as partner Puresurfcamps/GER (FB-Post) – Rapid Surf League announced – Dakine mentioned as partner Rapid Surfing/GER (FB-Post) – Rapid Surf League announced - Dakine mentioned as partner Board-ING.de/GER (FB-Post) – Rapid Surf League announced - Dakine mentioned as partner Surfers Mag/GER (FB-Posts 2x) – Rapid Surf League announced – Dakine mentioned as partner
Rapidsurfleague/GER (Instagram Account) 11 posts so far, Dakine tagged and mentioned in each post Rapidsurfleague.com/GER – Dakine featured as partner on Rapid Surf League website BIKE freeride.-magazine.com/GER – Interview with Dakine rider Steffi Steffi Marth – Dakine featured lr-online.de/GER – Dakine rider Steffi Marth feature – Dakine Featured BAGS & PACKS Unicum Abi/GER – Dakine Boys Packs Campus featured 200.000 WINDSURF/KITESURF Kiteboarding Magazin/GER – Dakine Kite Accessories mentioned 13.500
Outlet: PRIME Surfing Magazine Issue: #14, May 2018 Product: Dakine X Lizzy Collection featured Circulation: 40.000 Country: GER
Brand Editorial Coverage – Mai 2018
Outlet: Blue Magazine (Annual – Surf, Travel, Creative Living) Issue: #14, May 2018 Product: JJF Collection featured: JJF Daylight Boardbag, JJF Pad & Leash Circulation: 20.000 Country: GER
Brand Editorial Coverage – Mai 2018
Outlet: surfersmag.de Link: h"ps://surfersmag.de/top-stories/contestnews-pure-surfcamps-rapid-surf-league.html Story: Rapid Surf League feature – Dakine mentioned as partner Unique Views Per Month: Country: GER
Brand Editorial Coverage – Mai 2018
Outlet: surfersmag.de Link: h"ps://surfersmag.de/top-stories/contestnews-pure-surfcamps-rapid-surf-league.html Story: Rapid Surf League feature – Dakine mentioned as partner Unique Views Per Month: Country: GER
Brand Editorial Coverage – Mai 2018
Outlet: surfersmag.de Link: h"ps://surfersmag.de/top-stories/contestnews-pure-surfcamps-rapid-surf-league.html Story: Rapid Surf League feature – Dakine mentioned as partner Unique Views Per Month: Country: GER
Brand Editorial Coverage – Mai 2018
Outlet: surfertoday.com Link: h"ps://www.surfertoday.com/surfing/14352-rapid-surfing-league-the-sta@onary-wave-riding-era-has-arrived Story: Rapid Surf League feature – Dakine mentioned as partner in video Unique Views Per Month: Country: POR/EUR
Brand Editorial Coverage – Mai 2018
Outlet: Facebook Pages: Puresurfcamps (31.05.18) – English & German Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Facebook Pages: Rapid Surfing (30.05.18) & Board_ING.de (01.06.18) Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Facebook Pages: Surfers Mag (30.05.18 & 02.06.18) Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Instagram Pages: Rapid Surf League Accounts – 11 posts so far, Dakine mentioned and tagged in each post Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Instagram Pages: Rapid Surf League Accounts – 11 posts so far, Dakine mentioned and tagged in each post Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Instagram Pages: Rapid Surf League Accounts – 11 posts so far, Dakine mentioned and tagged in each post Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Instagram Pages: Rapid Surf League Accounts – 11 posts so far, Dakine mentioned and tagged in each post Story: Rapid Surf League – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: rapidsurfleage.com Link: http://www.rapidsurfleague.com Story: Dakine featured as partner Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: freeride-magazine.com Link: h"p://www.freeride-magazine.com/news/es-hae"e-auch-schief-gehen-koennen/a25090.html Story: Steffi Marth interview – Dakine featured Unique Views Per Month: Country: GER/AUT
Brand Editorial Coverage – May 2018
Outlet lr-online.de Link: h"ps://www.lr-online.de/sport/news/wird-steffi-marth-zur-wm-wieder-schwach_aid-22567225 Story: Steffi feature – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – May 2018
Outlet: Unicum Abi/GER Issue: May 2018 Product: Dakine Boys Pack Campus featured Circulation: 200.000 Country: GER
Brand Editorial Coverage – May 2018
Outlet: Kiteboarding Magazin/GER Issue: June 2018 Product: Dakine Kite Accessories mentioned in board feature Circulation: 13.500 Country: GER
Brand Editorial Coverage – May 2018